JP2002288515A - Introduction system and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the advertising effect by presenting the customer guide information of a Web page and the like inherent to a object person introduced by an introducer. SOLUTION: The introducing system for allowing the introducer 1 to introduce the introduced person 3 through the Internet 100, is provided with an introduction procedure part 9 for acquiring an electronic mail address of the introduced person from the introducer 1 through the Internet 100, a certification number issuing part 11 for issuing a certification number (inherent URL) inherent to the introduced person to specify the introduced person 3, an electronic mail transmitting and receiving part 12 for transmitting the inherent URL to the electronic mail address, a object person certification part 10 for acquiring the inherent URL and executing the certifying processing based on the inherent URL, and a Web page display part 6 for presenting the inherent Web page in accordance with a result of the certification by the object person certification part 10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a referral system and method for an introducer to introduce a referee via a communication network constructed by connecting terminals to one another via a communication line.

[0002]

2. Description of the Related Art Recently, with the spread of personal computers and portable terminals and technological progress, the Internet, intranet, etc. constructed by connecting these terminals to each other via telephone lines, dedicated lines, wireless lines, LANs and the like. Networks are developing.

[0003] On the Internet, each company
The company has established a b site, through which advertising and marketing of each company, sales of products by sending and receiving data, and provision of financing services such as consumer finance are carried out. By increasing the number of visits to these Web sites, the advertising effect can be improved.

[0004]

However, as described above, in the advertising method, in order to improve the advertising effect, we
The number of accesses to page b must be increased, but for that purpose, it is necessary to disseminate URLs and the like for accessing to general target persons. However, even if the URL is distributed to a randomly selected target person, there is a certain limit to the probability of being accessed based on the URL.

In view of the above, the present invention has been made in view of the above-mentioned points, and the advertisement effect is exhibited by presenting customer guide information such as a Web page unique to the target person to the target person introduced by the introducer. It is an object of the present invention to provide an introduction system and an introduction method that can improve the information.

[0006]

Means for Solving the Problems The invention according to the present application has been made to solve the above problems, and an introduction system according to the present invention provides a communication network constructed by connecting terminals to each other by a communication line. A referrer information acquiring unit for acquiring an e-mail address of the referee from the referrer via the communication network; and An identifier issuing unit for issuing the identifier unique to the referee to be specified, and an e-mail transmitting unit for transmitting the identifier to the e-mail.

Another invention is a referral method in which an introducer introduces a referee through a communication network constructed by connecting terminals to each other by a communication line. Acquire the contact information of the referral, issue an identifier unique to the referee identifying the referee, send the identifier to the contact, obtain the identifier unique to the referee, The authentication process is performed based on, and according to the authentication result of the referral authentication unit, the referral-specific Web
It presents a page.

[0008] In the above invention, the referrer authentication unit that obtains the identifier unique to the referee and performs an authentication process based on the identifier, and the client according to the authentication result of the referee authentication unit. It is preferable to have a guidance information presenting unit that presents guidance information.

According to these inventions, customer guide information (such as a web page) unique to the referee is created and presented.
Effective advertising can be performed. In addition, since the target of the advertisement is a person who has a known relationship with the introducer, it is possible to reduce the resistance to access to the unique Web page and improve the number of accesses.

Further, in the above invention, the guide information may be a Web page unique to the referee presented on the communication network, and the identifier may include address information of the Web page. preferable.
In this case, the unique Web page can be accessed by a simple operation such as clicking an identifier such as a URL described in the e-mail, and access can be promoted.

Further, in the above invention, it is preferable that the number of accesses by the identifier is counted, and points are given to the introducer who introduced the introduced referee in accordance with the counted number. In this case,
Since a benefit can be given to the introducer, the referral procedure can be promoted.

[0012]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Overall Configuration of Introduction System) An embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic configuration diagram showing the entire introduction system according to the present embodiment. In the present embodiment, a case will be described as an example where a Web site that provides a loan service for consumer finance provides a loan service.

As shown in FIG. 1, the introduction system according to the present embodiment is a system in which an introducer introduces a referee via the Internet 3, and a terminal 1 used by the introducer and a referee. It has a terminal 2 used by the introducer and a Web server 2 installed to be connectable to the Internet 3 and providing a loan service.

Here, the Internet 3 is a communication network configured by connecting terminals such as a personal computer, a mobile phone, and a dedicated machine to each other via a communication line such as a wired or wireless telephone line or a dedicated line. This is a concept that also includes Ethernet (registered trademark) such as an in-house LAN.

In the present embodiment, the Web server 2
Data transmitting / receiving unit 5, Web page display unit 6, Authentication unit 7
, Application procedure section 8, introduction procedure section 9, target person authentication section 1
0, an authentication number issuing unit 11 and an electronic mail transmitting / receiving unit 12.

The data transmitting / receiving unit 5 is connected to the Internet 10
0 is a communication means for transmitting and receiving data to and from the terminals 1 and 3. Specifically, the HTML file generated by the web page display unit 6 is transmitted to the terminal 1 or 2,
It receives data from browser software started on the terminal device 1 or 2.

The Web page display unit 6 distributes a Web page on the Internet 100. For example, an HTTP server or an FTP server that transfers a data file such as HTML or XML generated by executing CGI or the like is used. Is achieved.

The authentication unit 7 checks the ID and password entered by the accessor against the customer information stored in the customer information database 4, determines whether or not they match, and permits access if they match. It is.

The customer information database 4 stores personal information such as a registered customer's name, age, address, and e-mail address, and personal authentication information such as an ID and a password.
It records the history of providing loan services and service points.

The application procedure section 8 performs a procedure for applying for a loan service. In the present embodiment, if the applicant is unregistered, new registration processing is also performed.

The referral procedure section 9 accepts a referral procedure for a referee (target person) from an introducer, and obtains contact information such as an e-mail of the referee from the introducer. Specifically, in the present embodiment, an introduction page is presented by the Web page display unit 6, and an input of a contact information of a referee is requested on the introduction page. The information on the referee obtained by the referral procedure unit 9 is sent to the authentication number issuing unit 11.

The subject authentication section 10 authenticates the accessing referee based on an identifier (authentication number) unique to the referee (subject) registered in the subject database 3. More specifically, the identifier of the accessor acquired by the web page display unit 6 is compared with the registered identifier, and access to the application procedure unit 8 is permitted when the identifiers match. In the present embodiment, even when the identifiers do not match and authentication is not performed, access to the application procedure unit 9 is permitted. However, in this case, a Web page unique to the accessor cannot be displayed. Display the general Web page set by default.

The authentication number issuing unit 11 issues an identifier unique to the introduced person to the introduced person (target person). In the present embodiment, this identifier is a unique URL for accessing the Web page unique to the referee.
It has become. Then, the identifier issued by the authentication number issuing unit 11 is sent to the e-mail transmitting / receiving unit 12 and the subject database 3.

The electronic mail transmitting / receiving unit 12 transmits and receives electronic mails via the Internet 100, and is realized by, for example, a general mail server.
In particular, the present embodiment has a function of transmitting the unique URL issued by the authentication number issuing unit 11 to the e-mail address of the referee.

(Introduction Method Using Introduction System) An introduction method using the introduction system having the configuration described above will be described below. FIG. 2 is a flowchart showing the procedure of the introduction method according to the present embodiment.

As shown in FIG. 1, first, the introducer accesses the Web server 2 from the terminal 1 via the Internet 100 (S101). In response to this access,
The server 2 displays the Login page via the data transmission / reception unit 5 and the Web page display unit 6 (S102). This L
The ogin page requests the introducer to enter an ID and a password (S103), and performs an authentication process based on the entered ID and password (S104). See ID
Then, the customer information database 4 is collated with regard to the password and the password, and it is determined whether or not the password matches. If they match, access is granted and a loan service can be obtained. Here, it is assumed that the process proceeds to the introduction page P1 (S105, S106).

In the introduction page P1, the introducer inputs information on the target person to be introduced (S107). As shown in FIG. 3, the introduction page P1 displays an input form F1 for requesting input of a referee's name, e-mail address, message, etc., a button B1 for performing a registration process, and a button B2 for canceling. Have been. By inputting necessary information in the input form F1 and clicking the button B1, the data input in the input form F1 is transmitted to the introduction procedure unit 9, and the introduction procedure unit 9 that has obtained the data, It is sent to the authentication number issuing unit 11.

The authentication number issuance unit 11 issues an authentication number (unique URL), which is an identifier for specifying a referee, based on the input data (S108). The certification number is shown in “http://abcde.co.jp/fghijk/
The format is an address (URL) of a web page on the Internet 100, such as "cgi? = 123456D". The authentication number is "abcde.co.jp (I
1) "," / fghijk (I2) ", and" 123456D (I3) "which is an argument passed to the CGI.

I1 indicates the upper address of the Web server, and is common to all authentication numbers. I2
Is an identifier of the introducer, and is assigned to each introducer. I3 is an identifier assigned to each referee, and in the present embodiment, is composed of a part (numerical part) generated by a random number and a check code (alphabet part) added last. The check code is an error check code obtained by calculating a random number portion by a certain check formula, and is for preventing a third party from accessing the code due to an erroneous input. This I3 is an argument of the CGI operating on the Web server 2, and when the CGI operates,
It is read as an operation description parameter, and subject person authentication is performed based on this I3.

The authentication number issued in step S108 is registered in the target person database 3 together with the name of the target person, and the name and ID of the introducer who introduced the target person are stored in the customer information database together with information on the target person. 4 (S109). That is, the record of the introduction and the associated point data are added to the introducer (registered person) data recorded in the customer information database 4, and the file is updated.

Next, the issued authentication number is transmitted to the e-mail address of the referee as an application e-mail M1 (S110). This application e-mail M
1, as shown in FIG. 4, “xxxx@xxx.c
o.jp ”, and the name of the introducer“ XXXXX ”or the e-mail address of the introducer“ xxxx ”
@ xxx.co.jp "(T1 and T2 in the figure).
In addition, the application e-mail M1 displays a guidance message for a new application (T3 in the figure), event information (T4 in the figure), and other information (T5 in the figure).

The application e-mail M1 is received by the terminal 3 used by the target person (S11).
1) Displayed on the screen by mail software or the like. If it is a normal mail software, the URL described in the text is
Since the Web page is provided with a function of displaying the Web page by browser software or the like by clicking, by clicking the above-described unique URL (S112),
Can access a Web page specific to the subject.

When the Web server 2 is accessed, a unique UR
The I3 part in L is read as a CGI argument, and the subject authentication process is performed using this argument as an identifier for identifying a non-introducer (S113). More specifically, the subject authentication unit 10 acquires I3 as an identifier, compares it with an identifier registered in the subject database 3, and performs authentication.

When the access is granted by the authentication process, the web page display unit 6 displays the loan service application page in cooperation with the application procedure unit 8 (S114).
The application procedure process is prompted (S115). On this application page, the target person can perform a new customer registration procedure for receiving the loan service (S116). When a new customer registration procedure is performed, information on the target person is added to the customer information database 4 as new customer information.

In this embodiment, points are added to the introducer who introduced the introducer each time the introducer accesses the unique URL or registers a new customer. Then, when certain points are accumulated, services such as presents, cashbacks, discounts, and the like can be received.

(Effects of Referral System and Referral Method)
According to the introduction system and the introduction method according to the present embodiment described above, since customer guide information (such as the web page P1) unique to the referee is created and presented, effective advertising can be performed. Further, since the target of the advertisement is a person who has a known relationship with the introducer, it is possible to reduce the resistance to access to the unique Web page P1 and to improve the number of accesses.

Further, in the present embodiment, since the identifier for specifying the referee is a unique URL including the address information of the Web page P1, a simple URL such as clicking on the URL described in the application email M1 can be used. The operation has a unique
The user can access the Web page P1 and promote access.

Further, in the present embodiment, the number of accesses of the referred person is counted, and according to the counted number,
Points are awarded to the introducer who introduced the accessed referee, so that merits can be given to the introducer and the introduction procedure can be promoted. As a result, the advertisement can be performed through the known human relationship, and effective marketing can be performed.

[0039]

As described above, according to the introduction system and the introduction method of the present invention, customer guidance information such as a Web page unique to the target person is presented to the target person introduced by the introducer. Thereby, the advertisement can be performed through the known human relationship, and effective advertising activities can be realized.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of an introduction system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating a procedure of a referral method by a referral system according to the embodiment;

FIG. 3 is a configuration diagram illustrating a screen configuration of an introduction page P1 in the embodiment.

FIG. 4 is an explanatory diagram showing contents of an application e-mail distributed to a referee in the embodiment.

[Explanation of symbols]

1. Terminal (introducer), 2. Web server, 3. Terminal (introduced person (target person)), 4. Customer information database,
5 Data transmission / reception section, 6 Web page display section, 7 Authentication section, 8 Application procedure section, 9 Introduction procedure section, 10 Subject authentication section, 11 Authentication number issuing section, 12 Email transmission section , 100 ... Internet

Claims (6)

[Claims] 1. An introduction system in which an introducer introduces a referee via a communication network constructed by connecting terminals to each other via a communication line, wherein the introducer introduces a referee via the communication network. A subject information acquisition unit for acquiring an e-mail address of the referee; an identifier issuing unit for issuing an identifier unique to the referee identifying the referee; and transmitting the identifier to the e-mail address. An introduction system comprising an e-mail transmission unit. 2. An introducer authentication unit for acquiring an identifier unique to the introducer and performing an authentication process based on the identifier, and presenting customer guidance information according to an authentication result of the introducer authentication unit. The introduction system according to claim 1, further comprising a guidance information presentation unit. 3. The method according to claim 2, wherein the guide information is a Web page unique to the referee presented on the communication network, and the identifier includes address information of the Web page. 3. The referral system according to 1 or 2. 4. An introducer who introduces the introduced person, a customer information database for registering the introduced person in association with an identifier issued to the introduced person, and an access number monitoring unit for counting the number of accesses by the identifier. 4. The customer information database according to claim 1, wherein a point is recorded in the customer information database for the introducer who introduced the introduced referee according to the count number by the access number monitoring unit. 5. Referral system. 5. An introduction method in which an introducer introduces a referee via a communication network constructed by connecting terminals to each other by a communication line, wherein the introducer introduces the contact information of the introducer. Issue an identifier unique to the referee identifying the referee, transmit the identifier to the contact, obtain an identifier unique to the referee, and perform an authentication process based on the identifier. And presenting a web page unique to the referee according to the authentication result of the referral authentication unit. 6. The method according to claim 5, wherein the number of accesses by the identifier is counted, and points are given to the introducer who introduced the introduced referee in accordance with the counted number. Referral method.