JP2002281409A - Digital television broadcasting utilization system and digital television broadcasting receiver used in the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make advertisements or an advertisement or a publicity provided by an advertisement or public announcement sender to be viewed by digital television broadcasting receivers at a high viewing rate by enabling the digital television broadcasting receivers to acquire special privilege information by viewing the advertisements in broadcast programs or the advertisement or publicity provided by the advertisement or public announcement sender. SOLUTION: In a digital television broadcasting receiver, when a password display data signal for special privilege information acquisition related to the advertisement or public announcement sender acquired by receiving digital television broadcast waves coincides with a password display data signal for reference related to a prestored advertisement or public announcement sender in a contents manner, special privilege information display represented by a special privilege information display data signal related to the advertisement and public announcement sender obtained by receiving the digital television broadcast waves is obtained, and the special privilege information related to the advertisement or public announcement sender can thereby be acquired.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a broadcast program which is transmitted from a digital television broadcasting station Gi (i = 1, 2,...) And has a sequential arrangement of a plurality of broadcast programs bi1, bi2,. A digital television broadcast capable of receiving a digital television broadcast wave Ei carrying a multiplexed digital television signal Mi in which a video signal and an audio signal of Bi and a data signal of data Di are respectively encoded and multiplexed. The present invention relates to a digital television broadcast using system using a receiving device and a digital television broadcast receiving device used therefor, and particularly to such a digital television broadcast using system and a digital television broadcast receiving device used therefor, in which digital television broadcasting stations G1, G2,. ............ one of
GA, GB, G
C and the digital television broadcasting station Gj
(J = A, B, C...) A multiplexed digital television signal Mj carried by a digital television broadcast wave Ej
One or more broadcast programs among a plurality of broadcast programs bj1, bj2,... Constituting the broadcast program Bj to be converted into video signals and audio signals of the broadcast program Bj encoded and multiplexed. , Bja, bjb, bjc...,..., The video signal and the audio signal of the broadcast program bjm (m = a, b, c. And the audio signal is a video signal and an audio signal based on the advertisement or public information provided by the advertisement or public information sender, whereby the digital television broadcast receiving apparatus inserts the advertisement or public information into the broadcast program b.
The present invention relates to a digital television broadcast using system capable of displaying jm and a digital television broadcast receiving device used for the system.

[0002]

2. Description of the Related Art Conventionally, digital television broadcasting stations Gi (i =
1, 2...), A plurality of broadcast programs bi
1, bi2... Carry a multiplexed digital television signal Mi in which a video signal and an audio signal according to a broadcast program Bi and a data signal according to data Di are encoded and multiplexed, respectively. A digital television broadcast utilizing system using a digital television broadcast receiving device capable of receiving a digital television broadcast wave Ei, wherein one or a plurality of digital television broadcast stations G1, G2,. GA, GB, GC ...
... and the digital television broadcasting station Gj (j =
A, B, C ...) Digital TV broadcast wave E transmitted
A plurality of broadcast programs bj1 and bj2 constituting the broadcast program Bj, which are encoded into the multiplexed digital television signal Mj carried by j and converted into a video signal and an audio signal of the multiplexed broadcast program Bj. When one or a plurality of broadcast programs among the broadcast programs are bja, bjb, bjc,..., A broadcast program of a video signal and an audio signal by the broadcast program bjm (m = a, b, c...) There has been proposed a digital television broadcast utilization system in which video signals and audio signals in a time zone within the bjm time zone are video signals and audio signals by advertisement or public information provided by an advertisement or public information sender.

According to such a conventional digital TV broadcast receiving system, a digital TV broadcast receiving apparatus receives a digital TV broadcast wave Ei transmitted from the digital TV broadcast station Gi described above, thereby providing a digital TV broadcast. The receiving device displays the broadcast program Bi as a video signal and an audio signal of the broadcast program Bi;
The display of the data Di as a data signal based on the data Di can be obtained separately or simultaneously, and the digital television broadcast receiving apparatus receives the digital television broadcast wave Ei transmitted from the digital television broadcast station Gi. When the digital television broadcast receiver G receives the digital television broadcast wave Ej transmitted from the digital television broadcast station Gj,
j, a video signal and an audio signal, and the broadcast program B
j and the display of the data Dj as a data signal by the data Dj can be obtained separately or simultaneously, and, as described above, the display of the broadcast program Bj in the digital television broadcast receiver. Can be obtained, a display of the broadcast program bjm can be obtained within the time zone of the broadcast program Bj, and the broadcast program bj can be obtained.
In the time zone of jm, the display of the advertisement or the public information provided by the advertisement or the public information transmitter can be obtained.

[0004]

In the case of the above-mentioned conventional digital television broadcast utilizing system, as described above, the display of the broadcast program bjm can be obtained in the digital television broadcast receiving apparatus, and the display of the broadcast program bjm can be obtained. In the time zone where the advertisement is obtained, the advertisement or the public information provided by the advertisement or the public information transmitter can be displayed. Therefore, for the advertisement or the public information transmitter, the broadcast program bjm has a high audience rating by the digital television broadcast receiver. It is expected that the viewing rate of the broadcast program bjm is improved, that is, the viewing rate of the advertisement or public information provided by the advertisement or public information sender is improved.

[0005] However, in the case of the conventional digital television broadcasting utilization system, the improvement in the audience rating of the broadcast program bjm, which is expected by such an advertisement or a public information transmitter, and the advertisement provided by the advertisement or the public information transmitter provided thereby. Or the structure which effectively results in the improvement of the audience rating of the public relations, the improvement of the audience rating of the broadcast program bjm and the improvement of the audience rating of the advertisement or the public information provided by the advertisement or the publicity transmitter are thereby improved. Cannot be effectively achieved.

[0006] Thus, the present invention is free of the disadvantages mentioned above,
It is intended to propose a new digital television broadcast utilization system and a digital television broadcast receiver used for the system.

[0007]

Means for Solving the Problems A digital television broadcast utilizing system according to the first invention of the present application comprises: (A) a plurality of broadcasts transmitted from a digital television broadcast station Gi (i = 1, 2,...); A plurality of video signals vi1, vi2,... By a broadcast program Bi having a sequential arrangement of programs bi1, bi2,.
A video signal Vi having a sequential arrangement of vi2... and an audio signal Si having a sequential arrangement of a plurality of audio signals si1, si2. Digital broadcast wave E carrying a multiplexed digital television signal Mi
A digital television broadcast using system using a digital television broadcast receiving device capable of receiving i.
(B) One or a plurality of digital television broadcast stations G1, G2,...
..., and the digital television broadcasting station Gj (j = A, B,
C...) Are coded and multiplexed into a multiplexed digital television signal Mj carried by a digital television broadcast wave Ej transmitted by a broadcast program Bj to be a video signal Vj and an audio signal Sj. One or a plurality of broadcast programs among a plurality of broadcast programs bj1, bj2,... Constituting the broadcast program Bj are represented by bja, bjb, bjc,.
When these are set as broadcast programs bjm (m = a, b, c...), (I) the video signal v by the broadcast program bjm
The video signal and the audio signal of the time zone tjm-C in the time zone tjm of the broadcast program bjm of the jm and the audio signal sjm are the video signal vjm- of the advertisement or the public information cjm-C provided by the advertisement or the public information transmitter pjm. C and the audio signal sjm-C, and (a) the data signal of the data signal Fj of the data Dj in the time zone tjm-W within the time zone tjm-C,
privilege information djm- which is information relating to the privilege provided by jm.
(B) The time before the time zone tjm-W in the time zone tjm-C of the data signal Fj based on the data Dj is set as the privilege information display data signal xjm-W representing W The data signal of the band tjm-Y is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W, or
(II) (a) Video signal v based on the broadcast program bjm
The video signal and the audio signal of the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the jm and the audio signal sjm are the video signal vjm- of the advertisement or the publicity cjm-C1 provided by the advertisement or the publicity transmitter pjm. C1 and the audio signal sjm-C1, and (b)
The time zone tjm-C of the video signal vjm and the audio signal sjm of the broadcast program bjm after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm
2 is a video signal vjm-C2 and an audio signal sjm-C2 by the advertisement or public information cjm-C2 provided by the advertisement or public information transmitter pjm,
(A) In the data signal Fj based on the data Dj, the data signal in the time zone tjm-W2 within the time zone tjm-C2 is privilege information djm- which is information relating to the privilege provided by the advertisement or the publicity transmitter pjm. W is a privilege information display data signal xjm-W representing W, and (b) a data signal Fj based on the data Dj,
Time zone tjm-Y1 in the above time zone tjm-C1
Is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W,
Or (III) (a) the video signal and the audio signal in the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm according to the broadcast program bjm are an advertisement or a publicity transmitter Video signal vj by advertisement or publicity cjm-C1 provided by pjm
m-C1 and an audio signal sjm-C1, and (b) a video signal vjm based on the broadcast program bjm.
And the time zone t of the broadcast program bjm of the audio signal sjm
The video signal and the audio signal in the time zone tjm-C2 after the time zone tjm-C1 in the jm are the advertisement or the public information cjm-C provided by the advertisement or the public information transmitter pjm.
2 video signal vjm-C2 and audio signal sjm-C
(A) (a) The time signal tjm-W1 data signal of the data signal Fj based on the data Dj within the time period tjm-C1 is information on the privilege provided by the advertisement or publicity transmitter pjm. Is privilege information djm
-Privilege information display data signal xjm-W representing -W1
1 and (b) a time period t of the data signal Fj based on the data Dj in the time period tjm-C2.
The data signal of jm-W2 is the above-mentioned advertisement or publicity transmitter p
privilege information djm- which is information relating to the privilege provided by jm.
Privilege information display data signal xjm-W2 representing W2
And (b) a time zone tjm-Y1 of the data signal Fj based on the data Dj that is earlier than the time zone tjm-W1 in the time zone tjm-C1.
Is the privilege information djm-W1 and djm
-Privilege information acquisition password ej for acquiring W2
m, which is a password display data signal zjm for obtaining privilege information, and (C) when the digital television broadcast wave Ej is received or after the digital television broadcast wave Ej is received by the digital television broadcast receiver. Or after the reception, the privilege information obtaining password display data signal zj obtained or obtained by receiving the digital television broadcast wave Ej.
m corresponding to the reproduced privilege information acquisition password display data signal zjm ′ and the privilege information acquisition password ejm stored in advance in the digital television broadcast receiver. Person pj
m, SP1, SP
2 ………, those advertisements or publicity transmitters SP1, S
P2..., Using a reference password display data signal gh indicating a reference password fh relating to the advertisement or publicity transmitter SPh selected from all or some of them, If it is determined whether or not the advertisement or the public information transmitter pjm is the same as the advertisement or the public information transmitter SPh, it is determined whether or not they match (B) (I) or ( II),
The privilege information display data signal xjm-W obtained or obtained by receiving the digital television broadcast wave Ej is reproduced depending on whether the digital television broadcast wave Ej is received or after it is received. Privilege information djm-W represented by privilege information display data signal xjm-W '
Is obtained as a display of the privilege information relating to the advertisement or the public information transmitter SPh, whereby the digital television broadcast receiver of the digital television broadcast receiving apparatus can display the privilege information djm-W with the advertisement or the public information. In the case of the above (B) and (III), the digital information can be obtained as privilege information relating to the sender SPh. The reproduced privilege information display data signal x of the privilege information display data signal xjm-W1 obtained or obtained by receiving the television broadcast wave Ej
The display of the privilege information djm-W1 represented by jm-W1 'is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, and (b) when the digital television broadcast wave Ej is received. The reproduced privilege information display data signal xjm-W2 obtained or obtained by receiving the digital television broadcast wave Ej depending on whether there is or is not received
The display of the privilege information djm-W2 represented by jm-W2 'is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, whereby the digital television broadcast receiving apparatus receives the digital television broadcast. The user can obtain the privilege information djm-W1 and djm-W2 as the privilege information relating to the advertisement or the publicity information transmitter SPh.

[0008] In this case, in the digital television broadcast receiving apparatus, the pre-stored reference password display data signal gh is a service capable of providing a service to the digital television broadcast station Gj and the advertisement or publicity transmitter pjm. It can be obtained from a providing server via a communication line.

In the digital television broadcast receiving apparatus, in the case of (B), (I) or (II), the privilege information djm relating to the advertisement or publicity information transmitter SPh.
-The privilege information display data signal xjm representing -W-
The form display information for writing the privilege information and the like relating to the advertisement or the public information transmitter SPh representing the form for writing the privilege information or the like in which W ′ can be written is provided to the digital television broadcasting station Gj and the advertisement or the public information transmitter pjm. From a service providing server that can provide the above, when the display of the privilege information djm-W is obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh, Privilege information djm-W
Is a privilege information display data signal xjm-W ′,
Based on the operation of the digital television broadcast receiver, the privilege that can be automatically written in the obtained and stored privilege information etc. writing form display information, and the privilege written in the privilege information etc. writing form display information. The information data signal xjm-W 'can be transmitted to the service providing server or the advertisement or public information transmitter SPh via a communication line. In the case of (B) or (III), the advertisement or public information transmission is performed. The privilege information display data signals xjm-W1 'and xjm-W2' representing the privilege information djm-W1 and djm-W2 pertaining to the person SPh.
The form display information for writing the privilege information etc. relating to the advertisement or the public information transmitter SPh, which represents the form for writing the privilege information etc., which can be written, provides services to the digital television broadcasting station Gj and the advertisement or the public information transmitter pjm. From a service providing server that can be obtained and stored via a communication line, and (a) the privilege information djm-
When the display of W1 is obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh, the privilege information djm-
Privilege information display data signal xjm-W representing W1
1 'can be automatically written in the obtained and stored form information for writing privilege information etc. based on the operation of the digital television broadcast receiver, and (b) display of the privilege information djm-W2. Is obtained as a display of the privilege information relating to the advertisement or the public information transmitter SPh, the privilege information display data signal xjm-W2 ′ representing the privilege information djm-W2 is generated based on the operation of the digital television broadcast receiver. Can be automatically written in the form display information for writing the privilege information etc. obtained and stored above,
The privilege information display data signals xjm-W1 'and xjm-W2' written in the privilege information etc. writing form display information are transmitted to the service providing server or the advertisement or publicity transmitter SPh via a communication line. It is allowed to be transmitted.

The digital television broadcast receiving apparatus used in the digital television broadcast utilizing system according to the second invention of the present application is: (A) a digital television broadcast station Gi (i = 1, 2,...)
…), A plurality of broadcast programs bi1 and bi2
, A plurality of video signals Vi1, vi2,..., And a plurality of audio signals si1, si2,..., In a sequential arrangement of a plurality of video signals vi1, vi2,. Use of digital television broadcasting capable of receiving a digital television broadcast wave Ei carrying a multiplexed digital television signal Mi in which an audio signal Si and a data signal Fi based on data Di are respectively encoded and multiplexed. (B) digital television broadcasting stations G1 and G
2. One or a plurality of digital television broadcast stations are GA, GB, GC,.
j (j = A, B, C...) transmitted by a multiplexed digital television signal M carried by a digital television broadcast wave Ej
j, a video signal Vj and an audio signal Sj of the broadcast program Bj multiplexed and multiplexed.
j, a plurality of broadcast programs bj1, bj2,...
One or more broadcast programs in bja, bjb, bj
c, and they are broadcast programs bjm (m = a,
b, c...), (I) the broadcast program bj
m of the video signal vjm and the audio signal sjm of the broadcast program bjm in the time zone tjm−
The video signal and the audio signal of C are transmitted from an advertisement or a public information transmitter pj.
m provided by the advertisement or public information cjm-C
jm-C and the audio signal sjm-C, and (a) the time period tjm-
The data signal of the time zone tjm-W in C is a privilege information display data signal xjm-W representing privilege information djm-W, which is information relating to the privilege provided by the advertisement or publicity transmitter pjm. And (b) the time period tjm- of the data signal Fj based on the data Dj.
A time zone t before the time zone tjm-W in C
The data signal of jm-Y is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W, or (II) (a) Broadcast program bjm
Of the video signal vjm and the audio signal sjm by the time zone tjm-C in the time zone tjm of the broadcast program bjm.
The video signal and the audio signal of one are an advertisement or a publicity transmitter pj.
m, the video signal vjm-C1 and the audio signal sjm-C1 based on the advertisement or public information cjm-C1 provided by the m.
The advertisement or publicity transmitter pjm provides the video signal and the audio signal of the time zone tjm-C2 after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the jm and the audio signal sjm. Advertising or publicity cjm
-C2 video signal vjm-C2 and audio signal sjm
-C2, and (a) the data signal of the data signal Fj based on the data Dj in the time zone tjm-W2 within the time zone tjm-C2 is the information related to the privilege provided by the advertisement or publicity transmitter pjm. Certain privilege information djm
(B) the data signal Fj of the data Dj in the time zone tjm-Y1 within the time zone tjm-C1 is: Above information djm
-Privilege information acquisition password ejm for acquiring -W
Or (III) (a) the video signal vjm and the audio signal sjm of the broadcast program bjm.
The video signal and the audio signal of the time zone tjm-C1 in the time zone tjm of the broadcast program bjm are the video signal vjm-C1 and the audio signal sjm of the advertisement or the public information cjm-C1 provided by the advertisement or the public information transmitter pjm. And (b) the time zone tjm-C of the video signal vjm and the audio signal sjm of the broadcast program bjm within the time zone tjm of the broadcast program bjm.
The video signal and the audio signal of the time zone tjm-C2 after 1 are converted into the video signal vjm-C2 and the audio signal sjm-C2 of the advertisement or the public information cjm-C2 provided by the advertisement or the public information transmitter pjm, a) (A) The time zone tjm-C of the data signal Fj based on the data Dj
1, a time zone tjm-W1 data signal is a privilege information display data signal xjm-W1 representing privilege information djm-W1, which is information relating to a privilege provided by the advertisement or publicity transmitter pjm, and ( B) The above data D
The data signal of the time zone tjm-W2 in the time zone tjm-C2 of the data signal Fj according to j represents privilege information djm-W2 which is information relating to the privilege provided by the advertisement or the publicity transmitter pjm. The privilege information display data signal xjm-W2, and (b) the time zone tjm of the data signal Fj based on the data Dj
The data signal of the time zone tjm-Y1 before the time zone tjm-W1 in -C1 is the privilege information djm.
-W1 and djm-W2 are provided as a privilege information acquisition password display data signal zjm representing a privilege information acquisition password ejm, and (C) upon receiving or after receiving the digital television broadcast wave Ej, The privilege information obtaining password display data signal zjm obtained or obtained by receiving the digital television broadcast wave Ej is reproduced depending on whether the digital television broadcast wave Ej is received or after it is received. The privilege information acquisition password display data signal zjm 'and the privilege information acquisition password ejm stored in advance in the digital television broadcast receiver can correspond to the advertisement or publicity transmitter pjm, respectively. A plurality of advertisements or publicity transmitters are referred to as SP1, SP2,... P1, SP2... An advertisement or a publicity transmitter selected from all or a part of them is used as a reference password display data signal gh indicating a reference password fh relating to SPh, and both of them are content. It is determined whether or not they match, and the advertisement or publicity sender pj is determined.
If it is determined that m is the same as that of the above-mentioned advertisement or the public information transmitter SPh, the above-mentioned (B)
In the case of (I) or (II), the privilege information obtained or obtained by receiving the digital television broadcast wave Ej depending on whether the digital television broadcast wave Ej is being received or not. Display data signal xjm-
The display of the privilege information djm-W represented by the reproduced privilege information display data signal xjm-W 'of W is obtained as a display of the privilege information relating to the advertisement or the publicity information transmitter SPh. The digital TV broadcast receiver of the digital TV broadcast receiving apparatus receives the above-mentioned privilege information dj.
m-W can be acquired as the privilege information relating to the advertisement or the publicity information transmitter SPh, and the above (B) (III)
In the case of (a), the privilege indicated by the reproduced privilege information display data signal xjm-W1 ′ of the privilege information display data signal xjm-W1 obtained or obtained by receiving the digital television broadcast wave Ej Information djm-
The display of W1 is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, and (b) the digital display is performed depending on whether the digital television broadcast wave Ej is being received or after. The privilege information djm-represented by the reproduced privilege information display data signal xjm-W2 'of the privilege information display data signal xjm-W2 obtained or obtained by receiving the television broadcast wave Ej.
The display of W2 is obtained as the display of the privilege information related to the advertisement or the publicity information transmitter SPh, whereby the digital television broadcast receiver of the digital television broadcast receiving apparatus can display the privilege information djm-W1 and djm-W.
2 can be acquired as the privilege information relating to the advertisement or the publicity information transmitter SPh.

In this case, the pre-stored reference password display data signal gh is transmitted via a communication line from a service providing server capable of providing services to the digital television broadcasting station Gj and the advertisement or publicity transmitter pjm. It is allowed to be acquired by the

In the case of (B), (I) or (II), the privilege information display data signal x representing the privilege information djm-W relating to the advertisement or the publicity information transmitter SPh.
The form display information for writing the privilege information etc. relating to the advertisement or the public information transmitter SPh representing the form for writing the privilege information or the like which can write jm-W ′ is the digital television broadcasting station Gj and the advertisement or the public information transmitter pjm. Can be obtained and stored via a communication line from a service providing server capable of providing services to the user.
When the display of -W is obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh, the privilege information dj is displayed.
The privilege information display data signal xjm-
W ′ can be automatically written in the acquired and stored privilege information etc. writing form display information based on the operation of the digital television broadcast receiver, and W ′ can be written in the privilege information etc. writing form display information. The written privilege information display data signal xjm-W can be transmitted to the service providing server or the advertisement or publicity transmitter SPh via a communication line, and the (B)
In the case of (III), the privilege information display data signal xjm-W representing the privilege information djm-W1 and djm-W2 relating to the advertisement or the publicity information transmitter SPh, respectively.
The above-mentioned advertisement or public information sender S representing a form for writing privilege information etc. in which 1 'and xjm-W2' can be written.
The form display information for writing the privilege information etc. related to Ph is
It can be obtained and stored via a communication line from a service providing server capable of providing services to the digital television broadcasting station Gj and the advertisement or publicity transmitter pjm.
When the display of the privilege information djm-W1 is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh,
The privilege information display data signal xzjm-W1 ′ representing the privilege information djm-W1 is automatically included in the acquired and stored privilege information writing form display information based on the operation of the digital television broadcast receiver. (B) When the display of the privilege information djm-W2 is obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh, the privilege information display indicating the privilege information djm-W2 The data signal xjm-W2 'can be automatically written into the obtained and stored privilege information etc. writing form display information based on the operation of the digital television broadcast receiver, and the privilege information etc. writing form can be written. The privilege information display data signals xjm-W1 'and xjm-W2' written in the display information are transmitted through the communication line via the communication line. From being made as it can be transmitted to the providing server or the advertisement to PR caller SPh and variable.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of a digital television broadcast utilizing system according to the present invention will be described with reference to FIGS.

[Transmission of Digital Television Broadcasting Waves] In the embodiment of the digital television broadcasting utilizing system according to the present invention, a plurality of digital television broadcasting stations are set to G1, G2 as in the case of the conventional digital television broadcasting utilizing system. …
..., digital television broadcasting station Gi (i = 1,
2) is a wired or wireless multiplexed digital television signal Mi in which a video signal Vi and an audio signal Si based on a broadcast program Bi and a data signal Fi based on data Di are encoded and multiplexed, respectively. The digital television broadcast wave Ei being carried is transmitted. Here, the broadcast program Bi is divided into a plurality of broadcast programs bi1 and b.
i2..., and the video signal Vi is accordingly a plurality of video signals vi1, vi2..., and the audio signal Si is a plurality of audio signals si1, si
2... Are sequentially arranged.

Therefore, in the embodiment of the digital television broadcasting utilizing system according to the present invention, the digital television broadcasting station Gi includes a plurality of broadcasting programs bi1, bi2,.
, And a plurality of audio signals vi1, vi2,..., And a plurality of audio signals si1, si2,. A digital television broadcast wave Ei carrying a multiplexed digital television signal Mi in which Si and a data signal Fi based on data Di are respectively encoded and multiplexed is transmitted.

Further, in the embodiment of the digital television broadcasting utilizing system according to the present invention, as in the case of the conventional digital television broadcasting utilizing system, one of the digital television broadcasting stations G1, G2... One or more digital television stations with GA, GB, GC ...
..., the digital television broadcasting station Gj (j = A,
B, C...) Are digital television broadcast stations Gi, and a plurality of video signals vj based on a broadcast program Bj having a sequential arrangement of a plurality of broadcast programs bj1, bj2.
, Vj2,..., And a plurality of audio signals sj1, sj2,.
Are transmitted to transmit a digital television broadcast wave Ej carrying a multiplexed digital television signal Mj coded and multiplexed.

However, in this case, the video signal Vj of the broadcast program Bj encoded and multiplexed into the multiplexed digital television signal Mj carried by the digital television broadcast wave Ej transmitted by the digital television broadcast station Gj. , And one or more broadcast programs among a plurality of broadcast programs bj1, bj2,... Constituting the broadcast program Bj as bja, bjb, bjc,. bjm (m = a, b, c ...)
(I) The video signal and the audio signal in the time zone tjm-C in the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm by the broadcast program bjm are the advertisement or the public information provided by the advertisement or the public information transmitter pjm. cjm-C
The video signal vjm-C and the audio signal sjm-C according to the following are used. (A) The data signal of the data signal Fj based on the data Dj in the time zone tjm-W within the time zone tjm-C is converted by the advertisement or publicity transmitter pjm. A privilege information display data signal xjm-W representing privilege information djm-W, which is information relating to the privilege to be provided,
(B) Time period tj of data signal Fj based on data Dj
Time zone t before time zone tjm-W in mC
The data signal of jm-Y is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W (hereinafter referred to as (I)). Is called “mode (I)” for the sake of simplicity) or (II) (a) broadcast of video signal vjm and audio signal sjm by broadcast program bjm. Time zone tjm- in time zone tjm of program bjm
If the video signal and the audio signal of C1 are an advertisement or a publicity transmitter p
jm provides an image signal vjm-C1 and an audio signal sjm-C1 based on an advertisement or public information cjm-C1, and (b) a video signal vj based on a broadcast program bjm.
m and time zone tj of broadcast program bjm of audio signal sjm
time zone tj after time zone tjm-C1 within m
The video signal and the audio signal of m-C2 are converted into a video signal vjm-C2 and an audio signal sjm-C2 of an advertisement or public information cjm-C2 provided by an advertisement or public information transmitter pjm, and (a) a data signal Fj of data Dj The data signal of the time zone tjm-W2 in the time zone tjm-C2 represents the privilege information display data signal xjm-W representing the privilege information djm-W which is information relating to the privilege provided by the advertisement or publicity transmitter pjm. W
(B) Time period tj of data signal Fj based on data Dj
The data signal of the time period tjm-Y1 in m-C1 is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W (hereinafter, this data signal is referred to as “jjm”). (I
What is performed as described in I) is referred to as "mode (II)" for simplicity. ) Or (III) (a) broadcast program bjm
The video signal and the audio signal of the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm according to vj
m-C1 and the audio signal sjm-C1, and (b) the time after the time zone tjm-C1 of the video signal vjm and the audio signal sjm of the broadcast program bjm in the time zone tjm of the broadcast program bjm Obi tjm-C
2. The video signal and the audio signal of the advertisement 2
m to provide a video signal vjm-C2 and an audio signal sjm-C2 by an advertisement or public information cjm-C2 provided by m.
(A) (A) The time signal tjm-W1 of the data signal Fj based on the data Dj within the time zone tjm-C1 is privilege information djm-W1 which is information relating to the privilege provided by the advertisement or publicity transmitter pjm. The data signal in the time zone tjm-W2 of the data signal Fj according to (ii) the data Dj in the time zone tjm-C2 is the advertisement / public information transmitter pjm. Is a privilege information display data signal xjm-W2 representing privilege information djm-W2, which is information relating to the privilege provided by (b) data D
j, a time zone tjm-Y1 before the time zone tjm-W1 in the time zone tjm-C1 of the data signal Fj.
Are the privilege information djm-W1 and djm-W
2, a privilege information acquisition password display data signal z representing a privilege information acquisition password ejm for acquiring
jm (hereinafter, what is described in this (III) is referred to as “mode (I
II) ". )ing.

[Reception of Digital Television Broadcasting Wave] In the embodiment of the digital television broadcasting utilizing system according to the present invention, as in the case of the conventional digital television broadcasting receiving system, [transmission of digital television broadcasting wave] The digital television broadcast receiver U capable of receiving the digital television broadcast wave Ei transmitted from the digital television broadcast station Gi described above is used in the digital television broadcast receiver U with reference to FIG. As described above, the display of the broadcast program Bi, which is the video signal Vi and the audio signal Si of the broadcast program Bi, and the display of the data Di, which is the data signal Fi of the data Di, are separately described. Or at the same time.

That is, the digital television broadcast receiving apparatus U
In the digital television broadcast receiver Q, a computer processing control means 1 using a computer and various signals for causing the computer processing control means 1 to perform various processing and control various means described later are transmitted by a digital television broadcast receiver Q (wired). Or, it includes a remote operation using a wireless or light beam, and also includes an operation of touching the display surface when some display is obtained on the display unit 8 described later.)
And the input means 2 adapted to output by the digital television broadcast receiver Q under the control of the computer processing control means 1. In response to the output of the broadcast wave selection signal Ri indicating that the digital television broadcast wave Ei is to be selectively received, the digital television broadcast wave reception means 4 of the video / audio / data signal generation means 3 outputs the digital television broadcast wave Ei. The selectively received digital television broadcast signal Ei 'is obtained, and the digital television broadcast signal Ei is conveyed from the multiplexed digital television signal generation means 5 of the video / audio / data signal generation means 3 accordingly. Multiplexed digital television signal M
A reproduced multiplexed digital television signal Mi 'of i is obtained.

In response to this, under the control of the computer processing control means 1, the video / audio signal generation means 6 of the video / audio / data signal generation means 3 encodes the multiplexed digital television signal Mi into a multiplexed digital television signal Mi. Multiplexed,
.., A plurality of video signals vi1, vi2,.
The video signal Vi having a sequential arrangement of... And the audio signal S having a sequential arrangement of a plurality of audio signals si1, si2.
i, a plurality of reproduced video signals vi1 ', v
The video signal Vi 'having a sequential arrangement of i2'... and the audio signal Si 'having a sequential arrangement of a plurality of audio signals si1', si2 '. A data signal based on the data Di, which is obtained as an output, and which is encoded and multiplexed from the data signal generation means 7 of the video / audio / data signal generation means 3 into the multiplexed digital television signal Mi. The reproduced data signal Fi 'of Fi
It is obtained as an output of the data signal generating means 3.

Further, in response to this, under the control of the computer processing control means 1, the display means 8 sets the reproduced video signal Vi 'and the reproduced audio signal Si' of the broadcast program Bi to the above-mentioned one. Broadcast program Bi
And the display of the data Di, which is the data signal Fi 'reproduced by the data Di described above, can be obtained separately or simultaneously.

Further, in the digital television broadcast receiving apparatus U, as described below with reference to FIG. 1 in the case of the digital television broadcast wave Ei, in the section [transmission of digital television broadcast wave] The above-mentioned digital television broadcast wave Ej is selectively received, whereby the reproduced video signal Vj 'and audio signal S by the broadcast program Bj are received.
The display of the broadcast program Bj as j ′ and the display of the data Dj as the data signal Fj ′ reproduced by the data Dj are obtained separately or simultaneously.

That is, the digital television broadcast receiving apparatus U
, A digital TV broadcast receiver Q performs an operation on the input means 2 under the control of the computer processing control means 1 to select and receive a digital TV broadcast wave Ej from the input means 2. In response to the output of the signal Rj, the digital television broadcast wave receiving means 4 obtains a digital television broadcast signal Ej 'which is selectively received from the digital television broadcast wave Ej. A reproduced multiplexed digital television signal Mj ′ of the multiplexed digital television signal Mj carried by the digital television broadcast wave Ej is obtained from the television signal generation means 5. A plurality of broadcast programs b coded and multiplexed from the signal generation means 6 into the multiplexed digital television signal Mj 1, bj2 ......... plurality of video signals according to the broadcast program Bj consisting of sequential sequences of vj1, v
A plurality of reproduced video signals vj of a video signal Vj having a sequential arrangement of j2... and an audio signal Sj having a sequential arrangement of a plurality of audio signals sj1 and sj2.
1 ′, vj2 ′... Video signal V in a sequential arrangement
j 'and a plurality of audio signals sj1', sj2 '... are sequentially output as an output of the video / audio / data signal generating means 3. From the generator 7, a reproduced data signal Fj ′ of the data signal Fj based on the data Dj encoded and multiplexed into the multiplexed digital television signal Mj is obtained as an output of the video / audio / data signal generator 3. In response to this, the display means 8 displays (i) the reproduced video signal Vj 'and the reproduced audio signal Sj' of the broadcast program Bj described above.
Display of the broadcast program Bj, and (ii) a data signal Fj ′ reproduced by the data Dj described above.
The display of the data Dj is obtained separately or simultaneously.

However, in this case, (I) When “mode (I)” is set When “mode (I)” is set as described above in [Transmission of digital television broadcast wave], (A) ) Display means 8
, When the display of the broadcast program Bj is obtained, the display of the broadcast program bjm is obtained, and the broadcast program bjm is obtained.
Indicates that the time zone corresponding to the time zone tjm of the broadcast program bjm is tjm ', and the time zone t of the broadcast program bjm is
Assuming that a time zone corresponding to the time zone tjm-C in the jm is tjm-C ', an advertisement or a public information transmission is performed in the time zone tjm-C' in the time zone tjm 'in which the display of the broadcast program bjm is obtained. The video signal vjm-C 'and the audio signal sjm- reproduced from the video signal and the audio signal by the advertisement or the public information cjm-C provided by the person pjm, respectively.
This is obtained by displaying that the display of the advertisement or public information cjm-C by the advertisement or public information transmitter pjm represented by C ′ is inserted.

(B) Also, as described above, the display of the broadcast program bjm is displayed on the display means 8.
The time zone t within the time zone tjm 'where the jm display is obtained
In jm-C ′, when the display is obtained by inserting the display of the advertisement or the public information cjm-C by the advertisement or the public information transmitter pjm, the time zone tjm-W and the time within the above-described time zone tjm-C are obtained. Assuming that the time zones corresponding to the band tjm-Y are tjm-W 'and tjm-Y', respectively, the time zone tjm 'in which the display of the broadcast program bjm can be obtained.
Time zone tjm-Y 'within time zone tjm-C'
In the privilege information acquisition password display data signal z
jm reproduced password display data signal zjm 'for obtaining privilege information is obtained, and the time zone tj in the time zone tjm-C' in the time zone tjm 'of the broadcast program bjm.
mW ', the privilege information display data signal xjm-W
The privilege information display data signal xjm-W 'of the reproduced privilege information is obtained, and at this time, the reproduced privilege information acquisition password display data signal zjm, as described later in the section "Display and acquisition of privilege information". ′ Is determined to be identical to the reference password display data signal gh of the advertisement or publicity transmitter SPh stored in advance in the reference password display data signal storage means 11, the content is reproduced. Of the privilege information djm-W represented by the privilege information display data signal xjm-W '
The privilege information related to h is obtained together with the display of the advertisement by the advertisement or the public information transmitter SPh or the advertisement as the public information or the advertisement or the public information cjm-C by the public information transmitter pjm.

(II) In the case of “mode (II)” Also, in the case of “mode (II)” in the section “Transmission of digital television broadcast waves”,
(A) When the display of the broadcast program Bj is obtained on the display means 8, the display of the broadcast program bjm is obtained, and the display of the broadcast program bjm is now corresponding to the time zone tjm of the broadcast program bjm. Tjm ′, and time zones corresponding to time zones tjm-C1 and tjm-C2 in the time zone tjm of the broadcast program bjm, respectively.
−C1 ′ and tjm−C2 ′, the broadcast program bjm
Time zone tj in time zone tjm 'in which the display of
In m-C1 ', the advertisement provided by the advertisement or the public information transmitter pjm or the advertisement represented by the reproduced video signal vjm-C1' and the audio signal sjm-C1 'of the video signal and the audio signal by the public information cjm-C1, respectively. Or a time zone tj in which the display of the advertisement or the public information cjm-C1 by the public information transmitter pjm is inserted and the display of the broadcast program bjm is obtained.
In a time zone tjm-C2 'within m', an advertisement or public information cjm-C provided by an advertisement or public information transmitter pjm.
2, the display of the advertisement or the public information cjm-C2 by the advertisement or the public information transmitter pjm represented by the reproduced video signal vjm-C2 ′ and the reproduced audio signal sjm-C2 ′ of the video signal and the audio signal, respectively. Is obtained.

(B) As described above, the display of the broadcast program bjm is performed on the display
The time zone t within the time zone tjm 'where the jm display is obtained
In jm-C1 'and tjm-C2', advertisement or publicity cjm-C1 and c by advertisement or publicity transmitter pjm
When the display of jm-C2 is obtained by the inserted display, the time corresponding to the time zone tjm-Y1 in the above-described time zone tjm-C1 and the time zone tjm-W2 in the time zone tjm-C2. Each band is tjm-Y
1 'and tjm-W2', the time zone tjm- in the time zone tjm 'in which the display of the broadcast program bjm can be obtained.
In the time zone tjm-Y1 'in C1', a reproduced privilege information obtaining password display data signal zjm 'of the privilege information obtaining password display data signal zjm is obtained, and in the time zone tjm' of the broadcast program bjm. In the time zone tjm-W2 'within the time zone tjm-C2', a reproduced privilege information display data signal xjm-W 'of the privilege information display data signal xjm-W is obtained, and
At this time, as will be described later in the section of “Display and Acquisition of Privilege Information”, the reproduced privilege display information password display data signal zjm ′ is stored in the reference password display data signal storage unit 11 in advance. Or public relations sender SP
If it is determined that the content matches the reference password display data signal gh related to h, the privilege information djm represented by the reproduced privilege information display data signal xjm-W ′.
The display of -W is an advertisement or public information by the advertisement or public information transmitter SPh as an advertisement or a public information by the advertisement or public information transmitter SPh as privilege information to the advertisement or the public information transmitter SPh.
It is obtained with the indication of jm-C2.

(III) When “Mode (III)” is set Further, when “Mode (III)” is also set in the section “Transmission of digital television broadcast waves”, (A) is displayed. In the means 8, when the display of the broadcast program Bj is obtained, the display of the broadcast program bjm is obtained, and the display of the broadcast program bjm is now performed by the broadcast program bj.
The time zone corresponding to the time zone tjm of m is tjm ′, and the time zone tjm− in the time zone tjm of the broadcast program bjm−
Assuming that the time zones corresponding to C1 and tjm-C2 are tjm-C1 'and tjm-C2', respectively, as in the case of "mode (II)", the broadcast program bj
time zone t within time zone tjm 'in which the display of m is obtained
jm-C1 ', an advertisement provided by an advertisement or a public information transmitter pjm or an advertisement represented by a reproduced video signal vjm-C1' and a reproduced audio signal sjm-C1 'of a video signal and an audio signal by the public information cjm-C1. Or a time zone tj in which the display of the advertisement or the public information cjm-C1 by the public information transmitter pjm is inserted and the display of the broadcast program bjm is obtained.
In a time zone tjm-C2 'within m', an advertisement or public information cjm-C provided by an advertisement or public information transmitter pjm.
2, the display of the advertisement or the public information cjm-C2 by the advertisement or the public information transmitter pjm represented by the reproduced video signal vjm-C2 ′ and the reproduced audio signal sjm-C2 ′ of the video signal and the audio signal, respectively. Is obtained.

(B) As described above, the display of the broadcast program bjm is displayed on the display means 8.
The time zone t within the time zone tjm 'where the jm display is obtained
In jm-C1 'and tjm-C2', advertisement or publicity cjm-C1 and c by advertisement or publicity transmitter pjm
When the display of jm-C2 is obtained by the inserted display, the time zones tjm-Y1 and tjm-W1 and the time zone tj in the time zone tjm-C1 described above are now obtained.
The time zones corresponding to the time zone tjm-W2 in m-C2 are tjm-Y1 ', tjm-W1', and tj, respectively.
m-W2 ', the privilege information acquisition password display data signal zjm is reproduced in the time zone tjm-Y1' in the time zone tjm-C1 'in the time zone tjm' in which the display of the broadcast program bjm is obtained. Password display data signal zjm 'for obtaining privilege information,
(A) In a time zone tjm-W1 'in a time zone tjm-C1' in a time zone tjm 'of the broadcast program bjm,
The reproduced privilege information display data signal xjm-W1 'of the privilege information display data signal xjm-W1 is obtained, and
At this time, as will be described later in the section of “Display and Acquisition of Privilege Information”, the reproduced privilege display information password display data signal zjm ′ is stored in the reference password display data signal storage unit 11 in advance. Or public relations sender SP
If it is determined that the content matches the reference password display data signal gh related to h, the privilege information dj represented by the reproduced privilege information display data signal xjm-W1 ′.
The display of m-W1 is obtained as the privilege information of the advertisement or the public information transmitter SPh, along with the display of the advertisement or the public information cjm-C1 by the advertisement or the public information transmitter pjm as the advertisement or the public information by the advertisement or the public information transmitter SPh, and (B) Time zone tjm- in time zone tjm 'of broadcast program bjm
In the time zone tjm-W2 'in C2', the reproduced privilege information display data signal xjm-W2 'of the privilege information display data signal xjm-W2 is obtained.
As will be described later in the section "Display and Acquisition of Privilege Information", the reproduced privilege information acquisition password display data signal zj
m ′ is a reference password display data signal storage unit 11
If it is determined that the contents match the reference password display data signal gh relating to the advertisement or publicity transmitter SPh stored in advance, the reproduced privilege information display data signal xjm-W2 ′ is displayed. Privilege information djm-W2
Is displayed as the privilege information of the advertisement or the public information transmitter SPh, the advertisement or the advertisement as the advertisement or the public information by the advertisement or the public information transmitter SPh or the advertisement or the public information cj by the public information transmitter pjm.
Obtained with the indication of m-C2.

[Receiving and Displaying Information for Selecting Advertising or Public Information Sender] In the embodiment of the digital television broadcast utilizing system according to the present invention, the digital television broadcast receiver U By performing an operation on the input means 2, the computer processing control means 1 communicates with the external service providing server 41 as shown as step 11 in FIG.
Information transmission / reception means 21 controlled by computer processing control means 1 and communication line 3 such as the Internet
1 can be connected.

Here, the service providing server 41 includes a broadcast program management server 42 that manages digital television broadcast programs and the like of the digital television broadcast stations GA, GB, GC,... Described in the section of [Digital Television Broadcasting Wave]. It can be connected via the communication line 31 or not, and each can be an advertisement or a publicity transmitter pjm that provides the privilege information described above in the section of [Digital TV Broadcasting Wave]. If one or a plurality of advertisements or PR senders are SP1, SP2,..., The advertisement or PR sender management server 43 for managing these advertisements or PR senders SP1, SP2,. It can be connected via or without.

Then, on the digital television broadcast receiving apparatus U side, if the computer processing control means 1 secures the connection with the service providing server 41 as described above, the digital television broadcast receiver Q Performs an operation on the input means 2, the computer processing control means 1 causes the service providing server 41 to display one or a plurality of advertisements or public information transmitters pjm, as shown in step 12 in FIG. Advertisement or PR sender SP1, SP2 ... SP of one or more of all or some of them
The information for selecting an advertisement or a public information sender for selection as h can be received, and thereby, on the display means 8, one as shown in FIG. Alternatively, all or a part of the plurality of advertisements or public information transmitters SP1 and SP2 is displayed in the plurality of advertisements or public information transmitters SP1 and SP2.
Along with a period during which all or a part of the information provides privilege information (hereinafter referred to as a privilege information provision period), one of all or a part of the advertisements or publicity transmitters SP1 and SP2. In addition to the display for selecting the advertisement or the public information transmitter SPh as the advertisement or the public information transmitter SPh, the information is obtained as the display of the advertisement or the public information transmitter selection information.

In FIG. 3, the advertisement or the public information is indicated as “CM”, the advertisement or the public information is indicated as “CM sponsor”, and the privilege information is indicated as the “CM keyword”.
To "keyword", the privilege information providing period is shown as "campaign application period", and is shown as "July 1 to July 20, 2000", and the advertisement or publicity transmitters SP1, SP2 ... ... are indicated as “× ONY”, “X no element”, “× Cacola”, “× Shido”, “× Rehabilitation”, and the like.

[Selection of Advertisement or Public Information Sender] If the display of the advertisement or public information sender selection information is obtained on the display means 8 of the digital television broadcast receiving apparatus U as described above, the digital When the television broadcast receiver Q performs an operation on the input unit 2, as shown in step 13 in FIG. 2, on the display of the advertisement or public information sender selection information displayed on the display unit 8,
Advertisement or PR sender SP1, SP2 currently displayed
One or more of the advertisements or public information transmitters can be selected as the advertisement or the public information transmitter SPh from all or some of them.

[Display and Acquisition or Storage of Broadcast Program Information Related to Advertisement or Public Relations Sender] Further, in the embodiment of the digital television broadcast utilization system according to the present invention,
As mentioned above in the section on [Advertisement or Publicity Sender Selection]
On the digital television broadcast receiving apparatus U side, if the digital television broadcast receiver Q selects an advertisement or a public information transmitter SPh under the control of the computer processing control means 1, the computer processing control means 1 responds accordingly. From the service providing server 41, a broadcast related to an advertisement or a public information transmitter SPh, which indicates a broadcast program related to an advertisement or a public information transmitter SPh, a broadcast date and time of the broadcast program, a digital television broadcasting station that broadcasts the broadcast program, and the like. Program information rh
, The broadcast program information display information sh indicating the broadcast program associated with the advertisement or the publicity information transmitter SPh, the broadcast date and time of the broadcast program, as shown as step 14 in FIG. Represents a digital television broadcasting station that broadcasts the broadcast program,
The display of the broadcast program information rh relating to the advertisement or public information transmitter SPh can be obtained, so that the digital television broadcast receiver Q can perform at least the advertisement or public information transmission as shown as step 14 in FIG. Information including the broadcast date and time of the broadcast program related to the broadcaster SPh and the digital television broadcast station that broadcasts the broadcast program related to the advertisement or the public information transmitter SPh at the broadcast date and time. Or it can be written down, for example in a notepad, or it can be
h is the broadcast program information display information s
At step h, the broadcast program information is stored in the broadcast program information display information storage means 10 of the digital television broadcast receiver U, as shown as step 14 in FIG.

In this case, the broadcast program information rh relating to the advertisement or the public information transmitter SPh includes, for example, as shown in FIG.
H3 and H4, and the broadcast programs H1, H2, H3
And H4 are broadcasted at U1, U2, and U, respectively.
3 and U4, and broadcast programs H1, H2, H3 and H4
Digital TV stations broadcasting K1 and K1
2, K3 and K4.

In FIG. 4, the advertisement or publicity information transmitter SPh is indicated as “× curable life” and the broadcast program H1,
H2, H3, and H4 are "good dog laughing", "widely wide", "pro baseball G vs. S", and "news start", respectively, and broadcasting stations K1, K2, K3, and K4.
Are "Fuji TV", "Nippon Television", "Fuji TV",
"Tele Morning", broadcast date and time U1, U2, U3 and U4
Are "09 am on July 5" and "1 am on July 7" respectively.
0:00 "," 08 pm on July 8 "and" 1 pm on July 9 "
1 o'clock.

[Storing of Reference Password Display Data Signal] In the embodiment of the digital television broadcast utilizing system according to the present invention, the section of [Display and Acquisition or Storage of Broadcast Program Information on Advertisement or Publicity Sender]. As described above, in the computer processing control means 1 of the digital television broadcast receiving apparatus U, when the broadcast program information display information sh relating to the advertisement or the publicity information transmitter SPh can be received from the service providing server 41, the step in FIG. 14
As shown in the figure, the reference relating to the advertisement or public information transmitter SPh corresponding to the privilege information acquisition password ejm represented by the privilege information acquisition password display data signal zjm described in the section of [Digital TV Broadcasting Wave]. Password display data signal gh representing the password fh
The reference password display data signal gh can be stored in the reference password display data signal storage unit 11 of the digital television broadcast receiving apparatus U.

[Storage of Form Display Information for Writing Privilege Information, etc.] Further, in the embodiment of the digital television broadcast utilization system according to the present invention, [display, acquisition or storage of broadcast program information related to an advertisement or a public information transmitter] As described above, in the computer processing control means 1 of the digital television broadcast receiving apparatus U, when the broadcast program information display information sh relating to the advertisement or the publicity transmitter SPh can be received from the service providing server 41, A personal information writing column in which personal information, such as an address, a name, and an e-mail address, relating to the broadcast receiver Q can be written using a personal information display data signal representing the information, and a section of [display and acquisition of privilege information]. To the advertisement or publicity transmitter SPh displayed on the display means 8 of the digital television broadcast receiver U, which will be described later. That privilege information djm as a bonus information
-W or privilege information djm-W1 and djm-W2,
For writing privilege information or the like relating to an advertisement or a public information transmitter SPh having a privilege information display data xjm-W 'or a privilege information writing column which can be written with xjm-W1' and xjm-W2 'representing them. Form display information wh for writing privilege information etc. representing the form uh
Can be received, whereby the privilege information etc. form display information wh can be stored in the privilege information etc. form display information storage means 13 as shown in step 14 in FIG. It has been made like that.

Now, a specific example of the privilege information etc. writing form uh related to the advertisement or the public information transmitter SPh represented by the privilege information etc. writing form display information wh which can be stored as described above will be described. It is as follows. That is, as shown in FIG. 5, a personal information writing column in which personal information such as an address, a name, and an e-mail address relating to the digital television broadcast receiver Q can be written using a personal information display data signal representing the personal information. Have.

Also, as exemplified in FIG. 4 in (a) [Display and Acquisition or Storage of Broadcast Program Information Related to Advertisement / Public Information Sender], as shown in FIG.
Broadcast programs during the privilege information provision period according to
2, from digital television stations K3 and K4, U1,
The four digital broadcast stations H1, H2, H3, and H4, which are broadcast at the sequential broadcast dates and times of U2, U3, and U4, respectively, are digital television broadcast stations K1, K2, K3, and K4, for example, digital television broadcast stations GA, GB , GA and GC, and (b) broadcast programs H1, H2, H3 and H4
Are broadcast programs BA, BB, BA and B broadcast from digital television broadcasting stations GA, GB, GA and GC, respectively.
C, for example, broadcast programs bAa, b
Ba, bAb and bCa, and (c) the broadcast programs bAa, bBa, bAb and bCa are:
Bjm described above in [Transmission of digital television broadcast waves]
= BAa, bBa, bAb, and bCa, these broadcast programs are assumed.

When appropriate, (I) when the above-mentioned “mode (I)” is set, the broadcast programs bAa, bB
The advertisements or public information inserted into the display of a, bAb, and bCa are cAa-C, cBa-C, cAb-C, and cCa-C, respectively.
The privilege information inserted into each of C, cBa-C, cAb-C and cCa-C is dAa-W, dBa-W, dA
b-W and dCa-W, and (II) when the above-mentioned “mode (II)” is set, the broadcast program bA
The advertisements or public information inserted into the display of a, bBa, bAb, and bCa are cAa-C1 and cAa-C, respectively.
2, cBa-C1 and cBa-C2, cAb-C1 and cAb-C2, and cCa-C1 and cCa-C2, and advertising or publicity cAa-C2, cBa-
The privilege information respectively inserted into C2, cAb-C2 and cCa-C2 is dAa-W, as in the case of (I).
dBa-W, dAb-W, and dCa-W. (III) When the above-mentioned “mode (III)” is set, the broadcast programs bAa, bBa, bAb, and bC
The advertisement or public information inserted into the display of a respectively is cAa
-C1 and cAa-C2, cBa-C1 and cBa-C
2, cAb-C1 and cAb-C2, and cCa-C1
And cCa-C2, and the advertisement or publicity c
Aa-C1 and cAa-C2, cBa-C1 and cBa
-C2, cAb-C1 and cAb-C2, and cCa-
The privilege information inserted into C1c and Ca-C2 are dAa-W1 and dAa-W2, dBa-W1 and dBa-W2, dAb-W1 and dAb-W2, and d, respectively.
Ca-W1 and dCa-W2.

For this reason, those advertisements or public information transmitters SP
A specific example of the privilege information etc. writing form uh related to h is, when the mode (I) or (II) is set,
As shown in FIG. 5, the privilege information dAa-W, dBa-W,
The privilege information display data signals xAa-W 'and xBa-representing dAb-W and dCa-W, respectively.
With W ', xAb-W' and xCa-W ', there are four privilege information writing columns which can be written sequentially, and when the mode is set to mode (III), privilege information d
Aa-W1 and dAa-W2, dBa-W1 and dBa
-W2, dAb-W1 and dAb-W2, and dCa-
W1 and dCa-W2 are represented by privilege information display data signals xAa-W1 'and xAa-W, respectively.
2 ', xBa-W1' and xBa-W2 ', xAb-W
1 'and xAb-W2', and xCa-W1 'and xC
With a-W2 ', there are four sets of privilege information writing columns (not shown) that can be written sequentially.

Further, when the mode (I) or (II) is set, the privilege information display data signal xAa-W '; -W '; xAb-
W '; and xCa-W', around the four privilege information writing columns, respectively, in mode (III), privilege information display data signals xAa-W1 'and xA
a-W2 ', xBa-W1' and xBa-W2 ', xA
The broadcast date and time U are arranged around four sets of privilege information writing columns (not shown) in which b-W1 'and xAb-W2', and xCa-W1 'and xCa-W2' can be written, respectively.
1. Broadcast program H1 (= bAa) and broadcast station K1 (= G
A); broadcast date / time U2, broadcast program H2 (= bBa) and broadcast station K2 (= GB); broadcast date / time U3, broadcast program H3 (=
bAb) and broadcast station K3 (= GA); and broadcast date and time U
4. Broadcast program H4 (= bCa) and broadcast station K4 (= G
C) is attached.

On the digital television broadcast receiving apparatus U side, as described in the section "Display, acquisition or storage of broadcast program information relating to advertisement or public information transmitter", the broadcast program associated with advertisement or public information transmitter SPh The display and acquisition or storage of the information rh is performed, and, as described above in the section “Storage of the reference password display data signal”, a reference password fh representing the advertisement or the public information transmitter SPh. The password display data signal gh is stored,
Furthermore, [memory of form information for writing privilege information etc.]
As described above, when the form display information wh for writing privilege information or the like is stored, the digital television broadcast receiver Q performs an operation on the input unit 2 so that the digital television broadcast receiver Q operates as shown in step 15 in FIG. The state in which the computer processing control means 1 is connected to the service providing server 41 via the information transmitting / receiving means 21 and the communication line 31 can be released.

[Display and Acquisition of Privilege Information] Also, in the embodiment of the digital television broadcast utilizing system according to the present invention, as described in the section "Reception of digital television broadcast waves", the digital television broadcast receiving apparatus U When the display of the broadcast program bjm is obtained on the display means 8 of (1), the privilege information djm-W or privilege information djm-
W1 and djm-W2 can be displayed on the display means 8 and write the privilege information etc. related to the advertisement or the public information transmitter SPh described in the section of [Storing Form Display Information for Writing Privilege Information etc.]. Form u
h.

(I) When “Mode (I)” is Set That is, when “Mode (I)” is set, display of broadcast program Bj is performed in step 21 in FIG.
After the start, the display of the broadcast program bjm starts as shown as step 22 in FIG. 6, and the display of the broadcast program bjm is obtained as shown as step 23 in FIG. In the time zone tjm-C 'within the time zone tjm', an advertisement or public information cj by an advertisement or public information transmitter pjm as shown in FIG.
m-C display, and furthermore, as shown in step 24 in FIG.
Time zone t in time zone tjm-C 'where −C can be obtained
jm-Y 'and the time zone tjm-W', the reproduced privilege information acquisition password display data signal zjm-
Y 'and the privilege information display data signal xjm-W' can be respectively generated. In this case, the storage of the reference password display data signal and the storage of the privilege information writing form display information are performed. As described in the section, the reference password display data signal gh and the privilege information and the like for the advertisement or the publicity information transmitter SPh are stored in the reference password display data signal storage unit 11 and the privilege information and the like form information storage unit 13. Assuming that the form display information wh is stored, if the reproduced privilege display information acquisition password display data signal zjm 'is generated as described above in that state, the password display data determination means 12 In FIG. 6, under the control of the computer processing control means 1, As shown, the reproduced privilege display information acquisition password display data signal zjm 'and the reference password display data signal gh stored in the reference password display data signal storage unit 11 match in terms of contents. It is made to know whether or not it is.

Therefore, as described above, it is determined whether or not the contents of the privilege information acquisition password display data signal zjm 'and the reference password display data signal gh match, and an advertisement or public information transmission is made. If the person pjm is the same as the advertisement or publicity information transmitter SPh, and it is known that they match, as shown in step 26 in FIG. 6 and in FIG. Advertisement or publicity c pertaining to advertisement or publicity sender pjm
The privilege information djm represented by the privilege information display data signal xjm-W 'in the time zone tjm-W' of the time zone tjm-C 'where the display of the advertisement or the public information cjm-C is obtained on the display of jm-C. -W is an advertisement or a public information sender S
The display of the privilege information djm-w represented by the privilege information display data signal xjm-W 'is performed on the display unit 8 as described above, as described above. Advertising or publicity sender SP
h, the digital television broadcast receiver Q operates the input unit 2 (for example, in the area where the display of the privilege information djm-w is obtained on the display unit 8). By touching), the privilege information dj now displayed on the display means 8
The privilege information display data signal xjm-W ′ by m−w
In the privilege information etc. writing form display information wh related to the advertisement or the public information transmitter SPh stored in the privilege information etc. writing form display information storage means 13, on the privilege information etc. writing form uh which it represents. As a result, the digital television broadcast receiver Q is automatically written in the privilege information writing column, whereby the privilege information djm represented by the privilege information display data signal xjm-W '.
−W can be obtained as privilege information relating to the advertisement or the publicity information transmitter SPh. In FIG. 7, the privilege information djm-w is displayed as "A".

Further, as described above, in the password display data determination means 12, the password display data signal zjm 'for obtaining the privilege information and the advertisement or public information transmitter SPh
Is determined whether or not the reference password display data signal gh according to the above does not coincide with the contents. Of the privilege information djm-W according to the above is not obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh.
Without obtaining the privilege information djm-W related to the advertisement or public information cjm
The end of the -C screen display is obtained, and then the end of the display of the broadcast program bjm is obtained, as shown as step 28 in FIG.

(II) In the case of "mode (II)" In the case of "mode (II)", detailed description is omitted, but the same as in the case of (I) described above. Then, after the display of the broadcast program Bj starts, the display of the broadcast program bjm starts, and the time zone tjm-C in the time zone tjm 'in which the display of the broadcast program bjm is obtained.
At 1 'and tjm-C2', the advertisement or publicity cjm-C1 and cjm-C by the advertisement or publicity transmitter pjm
2 is obtained, and a time zone tjm in which the display of the advertisement or the public information cjm-C1 is obtained.
-Time period tjm-Y1 'in C1' and advertisement or publicity c
In the time zone tjm-W2 'within the time zone tjm-C2' in which the display of jm-C2 is obtained, the reproduced privilege information acquisition password display data signal zjm 'and privilege information display data signal xjm-W' are generated respectively. In this case, as in the case of the above (I), the reference password display data signal storage means 11
And form information storage means 13 for writing privilege information and the like
In the state where the reference password display data signal gh and the privilege information writing form display information wh relating to the advertisement or publicity transmitter SPh are stored, respectively, as described above, the reproduced privilege information acquisition password display is performed. When the data signal zjm 'is generated, at that time, the reproduced password display data signal zjm' for acquiring privilege information and the reference It is determined whether or not the content is the same as the password display data signal gh.

Therefore, as described above, it is determined whether or not the contents of the privilege information acquisition password display data signal zjm 'and the reference password display data signal gh match, and an advertisement or public information transmission is made. If the person pjm is the same as the advertisement or the public information transmitter SPh and it is known that they match, the display unit 8 displays the advertisement or the public information cjm-C2 related to the advertisement or the public information transmitter pjm. In the time zone tjm-W2 'of the time zone tjm-C2' in which the display of the advertisement or the public information cjm-C2 is obtained, the display of the privilege information djm-w represented by the privilege information display data signal xjm-W ' Advertising or public relations sender SP
h as privilege information, and
As described above, when the display of the privilege information djm-w is obtained on the display unit 8 as the display of the privilege information relating to the advertisement or the public information transmitter SPh, the digital television broadcast receiver Q inputs the input unit 2. Is performed, the privilege information display data signal xjm-W 'is stored in the privilege information etc. form display information storage unit 13 and the privilege information etc. form display information related to the advertisement or the publicity information transmitter SPh is stored. during wh, so that the digital television broadcast receiver Q
The privilege information djm-W can be acquired as privilege information relating to an advertisement or a public information transmitter SPh.

Further, as described above, the password display data signal zjm 'for obtaining the privilege information and the advertisement or public information transmitter SPh are output from the password display data determination means 12.
Is determined whether or not the reference password display data signal gh according to the above does not coincide with the contents. The display of the privilege information djm-W related to the advertisement or the public information transmitter pjm on the display unit 8 is not obtained as the display of the privilege information related to the advertisement or the public information transmitter SPh. Instead, the end of the screen display of the advertisement or public information cjm-C1 and cjm-C2 is obtained, and the end of the display of the broadcast program bjm is obtained next.

(III) In the case of "mode (III)" Further, in the case of "mode (III)" described above, detailed description is omitted, but the above (I) and (II) According to the case of the above, the display of the broadcast program bjm starts after the display of the broadcast program Bj starts, and the time zones tjm-C1 'and tjm in the time zone tjm' in which the display of the broadcast program bjm can be obtained. In C2 ', an advertisement or public information cjm-C1 by an advertisement or public information transmitter pjm.
And cjm-C2 are displayed, and furthermore, the time zone tjm-Y1 'and the time zone tjm-W1 in the time zone tjm-C1' in which the display of the advertisement or the public information cjm-C1 is obtained, and the advertisement Or a time zone tjm within a time zone tjm-C2 ′ in which the display of the public information cjm-C2 is obtained.
At −W2 ′, the reproduced privilege information acquisition password display data signal zjm ′, privilege information display data signal xjm-W1, and privilege information display data signal xjm-W
2 'can each be generated, and in this case, as in (I) and (II) above,
The reference password display data signal gh and the privilege information writing form display information w relating to the advertisement or publicity information transmitter SPh are stored in the reference password display data signal storage means 11 and the privilege information writing form information storage means 13.
In the state where h is respectively stored, as described above,
Reproduced privilege information acquisition password display data signal z
If jm 'is generated, then, as in the above-mentioned cases (I) and (II), the password display data recognizing means 12 outputs the reproduced privilege-information acquisition password display data signal zjm', It is determined whether or not the contents match the reference password display data signal gh.

Therefore, as described above, it is determined whether or not the contents of the privilege information acquisition password display data signal zjm 'and the reference password display data signal gh match, and an advertisement or public information transmission is made. If the person pjm is the same as the advertisement or the public information transmitter SPh and it is known that they match, the display means 8 displays the advertisement or the public information cjm-C1 and cjm- Advertising or public information cjm-C1 on the display of C2
And time zone tj during which the display of cjm-C2 is obtained
Time zone tjm-W1 'of m-C1' and tjm-C2 '
And tjm-W2 ′, the display of the privilege information djm-W1 and djm-W2 represented by the privilege information display data signals xjm-W1 ′ and xjm-W2 ′ respectively represents the privilege information relating to the advertisement or the publicity information transmitter SPh. In addition, as described above, the display of the privilege information djm-W1 and djm-W2 is obtained on the display unit 8 as the display of the privilege information relating to the advertisement or the public information transmitter SPh. When the digital television broadcast receiver Q performs an operation on the input means 2, the privilege information display data signals xjm-W1 'and xjm
-W2 'is an advertisement or public information transmitter SPh stored in the form display information storage means 13 for writing privilege information and the like.
Is automatically written in the privilege information etc. writing form display information wh according to the above.
W2 can be acquired as privilege information relating to an advertisement or a public information transmitter SPh.

Further, as described above, the password display data recognizing means 12 and the password display data signal zjm 'for obtaining the privilege information and the advertisement or public information transmitter SPh
It is determined whether or not the reference password display data signal gh according to (1) and (2) do not match. Similarly to the case, the privilege information djm-W1 related to the above-described advertisement or publicity transmitter pjm on the display unit 8.
And djm-W2 are not obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh, and, of course, the privilege information djm-W1 and djm-W2 are not obtained, and the advertisement or the public information cjm-C1 and cjm are obtained. The end of the screen display of -C2 is obtained, and the end of the display of the broadcast program bjm is obtained next.

Now, the display of the privilege information relating to the advertisement or the public information transmitter SPh obtained on the display means 8 described above,
When the digital television broadcast receiver Q performs an operation on the input means 2 in the box for writing the privilege information etc. related to the advertisement or the publicity transmitter SPh on the form uh for writing the privilege information etc., the information is automatically written. The following describes specific examples of the acquisition of privilege information as the privilege information relating to the advertisement or the publicity information transmitter SPh by the digital television broadcast receiver Q according to the above.

(I) In the case of “mode (I)” That is, the broadcast program in the privilege information providing period for the advertisement or the publicity information transmitter SPh is now stored in [storage of the privilege information etc. writing form display information]. As described in (a), (b) and (c) as specific examples in the section, bAa, b
Ba, bAb, and bCa, and according to this, the privilege information relating to the advertisement or the publicity information transmitter SPh is dAa-, as described as a specific example in the section of [storage of form display information for writing privilege information and the like]. W, dBa-W, dAb-W
And dCa-W, and the privilege information d
Aa-W, dBa-W, dAb-W and dCa-W are:
It is assumed that they are "i", "i", "x", and "cure", respectively.

At this time, the digital television broadcast receiver U sequentially displays the broadcasting stations BA (=
Time zone tAa ′ of broadcast program bAa (= H1) of K1)
(= Broadcast date and time U1), time zone tBa ′ of broadcast program bBa (= H2) of broadcast station BB (= K2) (= broadcast date and time U)
2), broadcast program bAb (= H) of broadcast station BA (= K1)
3) Time period tAb ′ (= broadcast date and time U3) and time period t of broadcast program bCa (= H4) of broadcast station BC (= K4)
At Ca ′ (= broadcast date and time U4), broadcast programs bAa (= H1) and bBa (=
As long as the display of H2), bAb (= H3), and bCa (= H4) has been obtained, the display means 8 is in the time zone tAa ′ of the broadcast program bAa (= H1) of the broadcast station BA (= K1). In time zone tAa-C ', broadcast station BB
Time period tB of broadcast program bBa (= H2) of (= K2)
a ′, the time zone tBa−C ′, the broadcasting station BA (= K
Time zone tAb-C 'within time zone tAb' of broadcast program bAb (= H3) of 1), and broadcast station BC (= K4)
In the time zone tCa-C 'within the time zone tCa' of the broadcast program bCa (= H4), as shown in FIG. 7, the advertisement or public information cAa-
The indications of C, cBa-C, cAb-C, and cCa-C are respectively obtained, and the time zones tAa-C ', tBa-, on which those indications are respectively obtained, are displayed on those indications.
Time zones tAa-W ', tBa-W', tAb- in each of C ', tAb-C', and tCa-C '
At W 'and tCa-W', the advertisement or publicity sender S
Benefits information dAa-W, dBa-W, dAb-
W and dCa-W are respectively displayed as "I", "I", "X", and "Cure".

In the display means 8, as described above, the privilege information dAa related to the advertisement or the publicity information transmitter SPh.
-W, dBa-W, dAb-W, and dCa-W, when the display of "a", "a", "x", and "health" is obtained, respectively, the digital television broadcast receiver Q is input means 2 Is performed, the privilege information dAa-W, dBa-W, dAb-W, and dC of the “a”, “a”, “x”, and “cure” now displayed on the display means 8 are displayed.
privilege information display data signal x representing aW
Aa-W ', xBa-W', xAb-W 'and xCa-
W 'is displayed on the privilege information etc. writing form display information wh related to the advertisement or the publicity information transmitter SPh, and as shown in FIG. Data signals xAa-W ', xB
a-W ', xAb-W', and xCa-W 'can be individually written in the special information writing columns, respectively, so that the digital television broadcast receiver Q can receive "A" and "A". "," X "and" cure "
Are sequentially acquired as privilege information relating to the advertisement or the publicity information transmitter SPh.

(II) In the case of “mode (II)” Similarly to the case of “mode (I)”, the broadcast program in the privilege information providing period of the advertisement or the public information transmitter SPh is set to [privilege Storage of form display information for writing information etc.]
As described in (a), (b) and (c) as specific examples in the section, it is assumed that bAa, bBa, bAb, and bCa are used, and accordingly, the privilege information related to the advertisement or the public information transmitter SPh is DAa-W, d
Ba-W, dAb-W, and dCa-W, and the privilege information dAa-W, dBa-W, dAb-
W and dCa-W are “I”, “I”, and “X”, respectively.
And “healing”.

At this time, the digital television broadcast receiver U sequentially displays the broadcasting stations BA (=
Time zone tAa ′ of broadcast program bAa (= H1) of K1)
(= Broadcast date and time U1), time zone tBa ′ of broadcast program bBa (= H2) of broadcast station BB (= K2) (= broadcast date and time U)
2), broadcast program bAb (= H) of broadcast station BA (= K1)
3) Time period tAb ′ (= broadcast date and time U3) and time period t of broadcast program bCa (= H4) of broadcast station BC (= K4)
At Ca ′ (= broadcast date and time U4), broadcast programs bAa (= H1) and bBa (=
As long as the display of H2), bAb (= H3), and bCa (= H4) has been obtained, the display means 8 is in the time zone tAa ′ of the broadcast program bAa (= H1) of the broadcast station BA (= K1). In time zone tAa-C ', broadcast station BB
Time period tB of broadcast program bBa (= H2) of (= K2)
time zones tBa-C1 'and tBa-C within a'
2 ', broadcast program bAb (= H) of broadcast station BA (= K1)
Time zone tAb-C1 'in time zone tAb' of 3)
And tAb-C2 'and the advertisement related to the advertisement or the publicity information transmitter SPh in the time zones tCa-C1' and tCa-C2 'in the time zone tCa of the broadcast program bCa (= H4) of the broadcast station BC (= K4). Or public information cAa-C1 and cAa-C2, cBa-C1 and cBa-C2, cAb
-C1 and cAb-C2, and cCa-C1 and cCa
-C2 indication is obtained, respectively, and the advertisement or publicity cAa-C2, cBa-C2, cAb-C2 and cCa
On the display of -C2, time periods tAa-C2 ', tBa-C2', and tAb-C in which those displays are obtained, respectively.
2 ′ and tCa-C2 ′, privilege information dAa-W, dBa related to advertisement or publicity information transmitter SPh in time periods tAa-W2 ′, tBa-W2 ′, tAb-W2 ′ and tCa-W2 ′, respectively. The indications of "i", "i", "x", and "cure" as -W, dAb-W, and dCa-W are obtained, respectively.

In the display means 8, as described above, the privilege information dAa relating to the advertisement or the public information transmitter SPh.
-W, dBa-W, dAb-W, and dCa-W, when the display of "a", "a", "x", and "health" is obtained, respectively, the digital television broadcast receiver Q is input means 2 Is performed, the privilege information dAa-W, dBa-W, dAb-W, and dC of the “a”, “a”, “x”, and “cure” now displayed on the display means 8 are displayed.
privilege information display data signal x representing aW
Aa-W ', xBa-W', xAb-W 'and xCa-
W ′ is displayed in the privilege information etc. writing form display information wh related to the advertisement or the publicity information transmitter SPh, and the privilege information display data signal xAa-W ′, xBa-W ', xAb-
W 'and xCa-W' are respectively automatically written in the privilege information writing fields where writing is possible, whereby the digital television broadcast receiver Q
“A”, “A”, “X”, and “Care” can be sequentially acquired as privilege information relating to an advertisement or a public information transmitter SPh.

(III) In the case of “mode (III)” Further, similarly to the case of “mode (I)” and “mode (III)”, the privilege information provision period for the advertisement or publicity information transmitter SPh Are the bAa, bBa, b described in (a), (b) and (c) as specific examples in the section of [Storing Form Display Information for Writing Privilege Information etc.].
Ab and bCa, and according to this, the privilege information relating to the advertisement or the publicity information transmitter SPh is dAa-W1 as described as a specific example in the section of [storage of form display information for writing privilege information etc.]. And dAa-W2, dBa-W
1 and dBa-W2, dAb-W1 and dAb-W2,
And dCa-W1 and dCa-W2, and the privilege information dAa-W1 and dAa-W2, d
Ba-W1 and dBa-W2, dAb-W1 and dAb
-Let W2 and dCa-W1 and dCa-W2 be "i" and "a", "x" and "heal", "raw" and "life", and "health" and "healthy", respectively. .

At this time, the digital television broadcast receiver U sequentially displays the broadcast stations BA (=
K1) broadcast program bAa (= H1) time zone tAa (=
Broadcast date and time U1), broadcast program bB of broadcast station BB (= K2)
a (= H2) time zone tBa (= broadcast date and time U2), broadcast station BA (= K1) broadcast program bAb (= H3) time zone tAb ′ (= broadcast date and time U3), and broadcast station BC (= K
4) Time period tCa ′ of broadcast program bCa (= H4) (= H4)
At the broadcast date and time U4), the broadcast programs bAa (= H1), bBa (= H2), b
As long as the display of Ab (= H3) and the display of bCa (= H4) are obtained, the broadcast station BA (=
K1) within the time zone tAa-C1 'and tAa-C2' of the broadcast program bAa (= H1), within the time zone tBa 'of the broadcast program bBa (= H2) of the broadcast station BB (= K2) Time zones tBa-C1 'and tBa at
-C2 ', the broadcast program bAb (=
Time zone tAb-C within time zone tAb ′ of H3)
1 'and tAb-C2', and in the time zones tCa-C1 'and tCa-C2' in the time zone tCa 'of the broadcast program bCa (= H4) of the broadcasting station BC (= K4), the advertisement or publicity transmitter SPh Advertising or publicity cAa-C according to
1 and cAa-C2, cBa-C1 and cBa-C2,
The display of cAb-C1 and cAb-C2, and the display of cCa-C1 and cCa-C2 are obtained, respectively, and the time zone t at which the display is obtained is displayed on those displays.
Aa-C1 'and tAa-C2', tBa-C1 'and tBa-C2', tAb-C1 'and tAb-C2',
And time periods tAa-W1 'and tAa-W2', tB in tCa-C1 'and tCa-C2', respectively.
a-W1 'and tBa-W2', tAb-W1 'and t
Ab-W2 ', and tCa-W1' and tCa-W2 '
In, the privilege information d pertaining to the advertisement or publicity transmitter SPh
Aa-W1 and dAa-W2, dBa-W1 and dBa
-W2, dAb-W1 and dAb-W2, and dCa-
"I" and "I" as W1 and dCa-W2,
The indications "x" and "healing", "raw" and "life", and "health" and "healthy" are obtained, respectively.

Further, in the display means 8, as described above, the privilege information dAa relating to the advertisement or the publicity information transmitter SPh.
-W1 and dAa-W2, dBa-W1 and dBa-W
2, dAb-W1 and dAb-W2, and dCa-W1
Digital TV broadcast reception when the display of “A” and “A”, “X” and “Care”, “Raw” and “Life”, and “Ba” and “Rugged” as dCa-W2 are obtained, respectively When the user Q performs an operation on the input means 2, “a” and “a”, which are now displayed on the display means 8,
Privilege information dAa-W1 and dAa-W2, dB of "x" and "cure", "raw" and "life", and "ho" and "rug"
a-W1 and dBa-W2, dAb-W1 and dAb-
W2 and privilege information display data signals xAa-W1 ′ and x representing dCa-W1 and dCa-W2, respectively.
Aa-W2 ', xBa-W1' and xBa-W2 ', x
Ab-W1 'and xAb-W2', and xCa-W1 '
And xCa-W2 ′ are included in the privilege information etc. writing form display information wh related to the advertisement or the publicity information transmitter SPh, and the privilege information display data signal xAa− W1 'and xA
a-W2 ', xBa-W1' and xBa-W2 ', xA
b-W1 'and xAb-W2', and xCa-W1 'and xCa-W2', respectively, are automatically written in the privilege information writing columns, respectively.
As a result, the digital television broadcast receiver Q becomes “I”
And "a", "x" and "healing", "raw" and "life", and "ho" and "rug" can be sequentially acquired as privilege information relating to the advertisement or the publicity information transmitter SPh. I have.

[Confirmation of Broadcast Program Information Related to Advertisement / Public Information Sender] In the embodiment of the digital television broadcast utilization system according to the present invention, [Display and acquisition or display or acquisition of broadcast program information related to advertisement / public relations sender] As described in the section of [Memory], in the digital television broadcast receiver U,
From the service providing server 41, an advertisement or a public information transmitter SP
If the broadcast program information display information sh relating to the digital broadcast receiver h is received and stored in the broadcast program information storage means 10 of the digital television broadcast receiver U, the digital television broadcast receiver Q By performing the operation, the broadcast program information r represented by the broadcast program information display information sh related to the advertisement or the public information transmitter SPh stored in the broadcast program information storage means 10 is displayed on the display means 8.
h, so that the digital television broadcast receiver Q can read the advertisement or the publicity information SPh.
, A broadcast date and time, a digital television broadcast station that performs the broadcast, and the like.

[Ascertaining Acquisition Status of Privilege Information] In the embodiment of the digital television broadcast utilizing system according to the present invention, the digital television broadcast receiver Q is operated by the input means on the display means 8 of the digital television broadcast receiving apparatus U. 2
Is performed, as described above in the section of [Display and Acquisition of Privilege Information], the privilege information in which all or a part of the privilege information display data signal relating to the advertisement or the public information transmitter SPh is written. The display of the privilege information writing form uh represented by the privilege information writing form display information wh stored in the equal writing form display information storage means 13 is obtained, whereby digital television broadcast reception is performed. The person Q can grasp the situation in which the privilege information relating to the advertisement or the publicity information transmitter SPh is obtained.

[Notification to Service Providing Server of Information such as Privilege Information] Further, in the embodiment of the digital television broadcast utilizing system according to the present invention, [display and acquisition or storage of broadcast program information related to an advertisement or a public information transmitter] ] And [Confirmation of broadcast program information relating to advertisement or public information transmitter], the advertisement or public information transmitter S displayed as described in the section of
In the display of the broadcast program information rh related to Ph, after the last broadcast date and time in the broadcast date and time of broadcasting the broadcast program related to the advertisement or public information transmitter SPh, in the section of [Reception and display of advertisement or public information transmitter selection information]. During the privilege information provision period, which is a period before the above-described privilege information provision period has passed, the digital television broadcast receiving device U sends the service provision server 4
First, as described below, the personal information of the digital television broadcast receiver Q can be notified, and the digital television broadcast receiver Q can be notified as described above in the section of [Display and Acquisition of Privilege Information]. It is possible to notify the privilege information relating to the advertisement or the public information transmitter SPh acquired in the above manner.

That is, the digital television broadcast receiving apparatus U
On the side, during the privilege information provision period, when the digital television broadcast receiver Q performs an operation on the input means 2, the computer processing control means 1 causes the service provision server 4 to perform the operation as shown in step 31 in FIG.
1 is connected via an information transmitting / receiving means 21 and a communication line 31 such as the Internet so that the connection state is ensured.

After the connection state is secured or before the computer processing control means 1 secures the connection state with the service providing server 41 during the privilege information provision period, the digital television broadcast receiving apparatus U side
When the digital television broadcast receiver Q performs an operation on the input means 2, as shown in step 32 in FIG. 9, the advertisement or the publicity information transmitter SPh is displayed as described in the section "Display and acquisition of privilege information". The privilege information etc. writing form display information wh stored in the privilege information etc. writing form display information storage means 13 in which all or a part of the privilege information data signal is written is for writing the privilege information etc. The display of the form uh is obtained, and then the digital television broadcast receiver Q performs an operation on the input means 2 to write the privilege information and the like which are currently displayed as shown in step 33 in FIG. On the column for writing personal information on the form uh, the form display information wh for writing privilege information is displayed.
Then, the personal information display data signal representing the personal information relating to the digital television broadcast receiver Q can be written. Then, when the writing is completed, the digital television broadcast receiver Q operates the input means 2. Accordingly, the personal information display data signal and the digital television broadcast receiver Q related to the digital television broadcast receiver
Can be transmitted from the computer processing control means 1 to the service providing server 41, as shown as step 34 in FIG. 9, whereby the digital television broadcast receiver Q The personal information and the privilege information acquired by the digital television broadcast receiver Q can be notified to the service providing server 41.

Further, as described above, if the personal information on the digital TV broadcast receiver Q and the privilege information obtained by the digital TV broadcast receiver Q are notified from the computer processing control means 1 to the service providing server 41, When the television broadcast receiver Q operates the input means 2, the computer processing control means 1 connects to the service providing server 41 via the information transmitting / receiving means 21 and the communication line 31, as shown as step 35 in FIG. The state that has been set is released.

[Notification from Service Providing Server to Advertisement or Publicity Sender Server] In the embodiment of the digital television broadcast using system according to the present invention, the service providing server 41 is provided with a service providing server for information such as privilege information. Notification to the Digital TV Broadcaster Q and the Personal Information on the Digital TV Broadcast Receiver Q Acquired by the Digital TV Broadcast Receiver Q and the Benefits of the Advertising or Publicity Sender SPh If the received personal information on the digital television broadcast receiver Q has the scheduled content, the personal information on the digital television broadcast receiver Q is transmitted to the advertisement or publicity transmitter SPh together with the personal information on the digital television broadcast receiver Q. The number of pieces of privilege information received by the service providing server 41 by the broadcast receiver Q, and the received privilege information What effect that a person should give some benefits that are considered, such as a whether the content information represents a "is adapted to notify by various means.

[Provision of Benefits from Advertising or Public Relations Sender to Digital Television Broadcasting Recipient] Further, in the embodiment of the digital television broadcasting utilizing system according to the present invention,
The advertisement or public information transmitter SPh sends the notification of the personal information display regarding the digital television broadcast receiver Q from the service providing server 41 as described above in the section "Notification from the service providing server to the advertisement or public information transmitter server". When the digital television broadcast receiver Q receives a notification indicating that he / she should be given a certain privilege, the advertisement / public information transmitter SPh can give the digital television broadcast receiver Q some privilege.

[Operation and Effect of Embodiment of Digital TV Broadcasting System] From the above description, according to the embodiment of the digital TV broadcast using system of the present invention, the following operation and effect can be obtained. .

That is, the digital television broadcast receiving apparatus U
In the above, based on the operation of the digital television broadcast receiver Q, it is possible to receive the digital television broadcast wave Ei transmitted from the digital television broadcast station Gi, and if the digital television broadcast wave Ei is thus received, The display of the broadcast program Bi and the display of the data Di can be obtained separately or simultaneously.

The digital television broadcast receiver U can receive the digital television broadcast wave Ej transmitted from the digital television broadcast station Gj based on the operation of the digital television broadcast receiver Q. Receives the digital television broadcast wave Ej, the broadcast program Bj
And the display of the data Dj can be obtained separately or simultaneously, and when the display of the broadcast program Bj can be obtained in such a manner, when the display of the broadcast program Bj is obtained, The display of the program bjm can be obtained.

Further, when the display of the broadcast program bjm can be obtained in such a manner, (I) the time zone tjm-C 'in the time zone tjm' in which the display of the broadcast program bjm is obtained
In the above, the display of the advertisement or the public information cjm-C provided by the advertisement or the public information transmitter pjm can be obtained, and when the display of the advertisement or the public information cjm-C can be obtained in such a manner, the advertisement or the public information cjm can be obtained. In the time zones tjm-Y 'and tjm-W' in the time zone tjm-C 'where the display of -C is obtained, the password display data signal zjm' for obtaining the privilege information and the privilege information display relating to the advertisement or publicity transmitter pjm are displayed. The data signal xjm-W 'can be obtained respectively, or (II) the time zones tjm-C1' and tjm-C2 'in the time zone tjm' of the broadcast program bjm.
, The display of the advertisement or public information cjm-C1 and cjm-C2 provided by the advertisement or public information transmitter pjm can be obtained, and the advertisement or public information cjm-
When the indication of C1 and cjm-C2 can be obtained,
The time zone tjm-Y1 'in the time zone tjm-C1' in which the display of the advertisement or the public information cjm-C1 can be obtained, and the tjm in the time zone tjm-C2 'in which the display of the advertisement or the public information cjm-C2 can be obtained In -W2 ', a password display data signal zjm' for obtaining privilege information and a privilege information display data signal xjm-W2 'for the advertisement or publicity transmitter pjm can be obtained, respectively, or (III) of the broadcast program bjm. The advertisement or public information cjm provided by the advertisement or public information transmitter pjm in the time zones tjm-C1 'and tjm-C2' in the time zone tjm '
-C1 and cjm-C2 can be obtained, respectively, and the advertisement or publicity cjm-C1 and c
When the display of jm-C2 can be obtained, the time zone tjm-C during which the display of the advertisement or public information cjm-C1 can be obtained
1 ′, and a time period tjm during which the display of advertisements or public information cjm-C1 can be obtained.
-Tjm-W1 'in C1' and time zone tjm during which display of advertisement or public information cjm-C2 can be obtained-
At tjm-W2 'in C2', a password display data signal zjm 'for obtaining privilege information and a privilege information display data signal xjm for the advertisement or publicity transmitter pjm.
−W1 ′ and xjm−W2 ′ can be obtained.

Further, as described above, the broadcast program bj
Before obtaining the display of m, in the digital television broadcast receiver U, based on the operation of the digital television broadcast receiver Q,
From the service providing server 41, one or a plurality of advertisements or public relations senders SP1, SP2, each of which can be an advertisement or public relations transmitter pjm, SPh represents one advertisement or public relations transmitter from all or some of them. Can be received via the communication line 31 and the display can be obtained, and when the display is obtained, the digital television broadcast can be selected. Based on the operation of the receiver Q, the advertisement or the public information transmitter SPh can be selected, and in response to this, the display and the acquisition or storage of the broadcast program information related to the selected advertisement or the public information transmitter SPh can be obtained. It is possible to write a password display data signal gh for reference relating to an advertisement or a public information transmitter SPh and a privilege information relating to an advertisement or a public information transmitter SPh. It can be memorized and Omu display information wh.

Also, such an advertisement or public information transmitter SP
h, the display of the broadcast program bjm is obtained as described above while the reference password display data signal gh relating to h is stored, and (I) the advertisement or publicity transmitter pjm is transmitted as described above. Display of such an advertisement or public information cjm-C, and a password data signal zj for obtaining privilege information.
If m 'and the privilege information display data signal xjm-W' are obtained, then, the privilege information acquisition password data signal zjm 'and the reference password for the advertisement or publicity transmitter SPh stored as described above. By using the display data signal gh, an advertisement or a publicity transmitter p
If jm is the same as the advertisement or publicity transmitter SPh stored as described above, the privilege information d represented by the privilege information display data signal xjm-W '
The display of jm-W can be obtained as the privilege information relating to the advertisement or the publicity information transmitter SPh, and when the display of the privilege information djm-W is obtained, the operation of the digital television broadcast receiver Q can be performed. The privilege information display data signal xjm-W 'representing the privilege information djm-W currently displayed is written based on the It can be automatically written into the form display information wh, so that the digital television broadcast receiver Q
The privilege information djm-W can be acquired as the privilege information relating to the advertisement or the publicity information transmitter SPh, or (I
I) Display of advertisement or public information cjm-C1 and cjm-C2 related to advertisement or public information sender pjm as described above;
And if the privilege information acquisition password data signal zjm 'and the privilege information display data signal xjm-W2' are obtained,
At this time, if the advertisement or the public information transmitter pjm is the same as the advertisement or the public information transmitter SPh by the same manner as in the case (I), the privilege information display data signal x
The display of the privilege information djm-W represented by jm-W2 'can be obtained as the privilege information relating to the advertisement or the public information transmitter SPh, and the privilege information djm-W is thus obtained.
Is displayed, the privilege information djm-W currently displayed is displayed based on the operation of the digital television broadcast receiver Q.
The privilege information display data signal xjm-W ′ representing
As in the case of (I), the information can be automatically written into the stored form display information wh for the privilege information etc., whereby the digital television broadcast receiver Q
Will send the privilege information djm-W to the advertisement or publicity transmitter SPh.
Can be obtained as privilege information pertaining to
(III) As described above, the advertisement or the publicity sender pj
m, display of advertisement or public information cjm-C1 and cjm-C2, and password data signal zj for obtaining privilege information.
m 'and privilege information display data signals xjm-W1' and x
jm-W2 'is obtained, then (I) and (I
In the same manner as in the case of I), if the advertisement or the public information transmitter pjm is the same as the advertisement or the public information transmitter SPh, the privilege information display data signal xjm-W1 '.
And dj-W2 'respectively represent privilege information dj.
The display of m-W1 and djm-W2 can be obtained as privilege information relating to the advertisement or the publicity information transmitter SPh, and the privilege information djm-W1 and djm-W2 are thus obtained.
Is displayed, the privilege information djm-W currently displayed is displayed based on the operation of the digital television broadcast receiver Q.
The privilege information display data signals xjm-W1 'and xjm-W2' representing djm-W2 and privilege information display form wh are stored in the same manner as in (I) and (II). The digital television broadcast receiver Q can thereby obtain the privilege information djm-W1 and djm-W2 as the privilege information relating to the advertisement or the public information transmitter SPh.

Further, as described above, the digital television broadcast receiver Q sets the privilege information djm-W or djm
-After acquiring W1 and djm-W2 as the privilege information of the advertisement or public information transmitter SPh, based on the operation of the digital television broadcast receiver Q, personal display information on the digital television broadcast receiver Q, and the advertisement or public information transmitter The privilege information display data signal xjm-W or the privilege information writing form display information wh in which the xjm-W1 and xjm-W2 are written as the privilege information of the SPh are transmitted to the service providing server 41 via the communication line 31. The digital television broadcast receiver Q
Privilege information djm-W, or djm-W1 and djm-
The service providing server 41 can be notified that W2 has been acquired.

Further, if the service providing server 41 notifies the advertisement or public information transmitter SPh of such a notification to the effect that the digital television broadcast receiver Q is a person who can receive some special benefits, The broadcast receiver Q can obtain some benefits from the advertisement or publicity transmitter SPh.

As described above, according to the embodiment of the digital television broadcast using system according to the present invention, the digital television broadcast receiver Q can acquire the privilege information provided by the advertisement or the public information transmitter SPh. , The digital television broadcast receiver Q will view the advertisement or public information provided by the advertisement or public information sender SPh,
The improvement of the audience rating of the broadcast program related to the advertisement or the public information transmitter SPh, and the improvement of the audience or rating of the advertisement or the public information provided by the advertisement or the public information sender SPh, which the advertisement or the public information sender SPh expects. It can be effective.

[Operation and Effect of Embodiment of Digital Television Broadcast Receiving Apparatus] As described above, the digital television broadcast receiving apparatus according to the present invention used in the embodiment of the digital television broadcast utilizing system according to the present invention. As is apparent from the embodiment, according to the embodiment of the digital television broadcast receiving apparatus according to the present invention, the detailed description is omitted, but the embodiment is used to describe the embodiment of the digital television broadcast using system. Features and Effects] described above can be obtained.

[0084]

In the above-described embodiment of the digital television broadcast utilizing system according to the present invention and the embodiment of the digital television broadcast receiving apparatus used therein, each becomes an advertisement or a public information transmitter pjm. One or more advertisements or publicity senders SP1, S to get
P2 ... An advertisement or a publicity transmitter SPh selected from all or a part of the contents is set to "broadcasting station GA" in the specific example, as in the specific example, as "x remedy". Although the case where such a “broadcasting station” is not described has been described, it is apparent that the advertisement or publicity transmitter SPh can be the “broadcasting station” itself.

Further, privilege information djm-W or djm-W1 and djm-W2 as privilege information relating to the advertisement or the publicity transmitter SPh by the digital television broadcast receiver Q.
Is obtained, when the display of the privilege information is obtained, a privilege information display data signal zjm representing the privilege information.
-W ', or zjm-W1' and zjm-W2 ', and write the information in the form display information for writing the privilege information etc. based on the operation of the digital television broadcast receiver Q ". "The privilege information display data signal zjm-W 'or zjm-W1' and zjm-W
2 ', the privilege information djm-W or djm-
The display of W1 and djm-W2 may be made by the digital television broadcast receiver Q, etc. " In this case, the privilege information acquired by the digital television broadcast receiver Q may be notified to the advertisement or publicity transmitter SPh by various means.

Further, the privilege information acquired by the digital television broadcast receiver Q has been described as a specific example of “characters” such as “I” and “Haru”. It may be a "sign", "graphic", "icon", "character string", or the like, and may be a "number (point)". It should be noted that the privilege information may be a character string indicating that "character string" is "hit for privilege" or "missing for privilege".
In order to obtain the display of the privilege information by displaying such a character string, the password for obtaining the privilege information when the display of the privilege information is obtained, and the reference password f corresponding thereto.
h should have a content according to whether the display of the privilege information is a character string indicating "hit for privilege" or a character string indicating "missing for privilege". Will be obvious. When the privilege information is “numbers (points)” and the digital TV broadcast receiver Q has a plurality of “numbers (points)” as the privilege information acquired, the plurality of “numbers (points)” To
Obviously, the digital television broadcast receiver U can add the numbers and notify the service providing server 41 of the added “number (point)”.

Further, upon receiving the digital television broadcast wave Ej, the privilege information djm-W or djm-W1 and djm
Although the case where m-W2 is obtained has been described, when the digital television broadcast wave Ej is received, the reproduced video signal vjm 'and the reproduced audio signal sjm' for displaying the broadcast program bjm and the reproduced data signal Fj 'are broadcast. By storing and storing the data signal of the time zone in which the display of the program bjm is obtained in the digital television broadcast receiving apparatus U or in an external server or the like, and then reproducing it,
It is also apparent that the privilege information djm-W, or djm-W1 and djm-W2 can be acquired after receiving the digital television broadcast wave Ej in accordance with the description of the embodiments of the present invention. Would.

Further, the digital television broadcast receiving apparatus U can be a portable type or a digital television broadcast receiving apparatus mounted on a portable device or a mobile body. Various modifications and changes could be made without doing so.

[0089]

As described above, the digital television broadcast receiver can acquire the privilege information provided by the advertisement or the public information transmitter SPh. Therefore, the advertisement or the public information transmitter SPh is expecting, and thus, the improvement of the audience rating of the broadcast program related to the advertisement or the public information transmitter SPh, and the advertisement or the advertisement or the public information provider SPh provided thereby. It is possible to effectively improve the audience rating of public information.

[Brief description of the drawings]

FIG. 1 is a schematic system diagram showing an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein.

FIG. 2 is a description of an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therefor. It is a figure which shows the example of the flow when the form display information for writing, such as a signal and privilege information, is stored in a digital television broadcast receiver.

FIG. 3 is a diagram illustrating an example of display of information for selecting an advertisement or a public information transmitter, which is used for describing an embodiment of a digital television broadcast using system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein. FIG.

FIG. 4 is a diagram illustrating an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used in the system. It is a figure showing an example of a display.

FIG. 5 is a diagram for describing an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving device according to the present invention used therein, for writing privilege information and the like relating to an advertisement or a public information transmitter SPh. It is a figure showing the example of a form.

FIG. 6 is a flow chart showing a case where privilege information is displayed and obtained, which is used for describing an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein. It is a figure showing an example.

FIG. 7 is a diagram illustrating an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein, for displaying an advertisement or a public information related to an advertisement or a public information transmitter SPh. It is a figure showing the example of.

FIG. 8 is a diagram illustrating an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein, in which privilege information relating to an advertisement or a public information transmitter SPh is written. It is a figure showing an example of a form for writing privilege information etc. in the state where it is in.

FIG. 9 shows privilege information acquired by an advertisement or public information transmitter SPh for explaining an embodiment of a digital television broadcast utilizing system according to the present invention and an embodiment of a digital television broadcast receiving apparatus according to the present invention used therein. It is a figure showing an example of a flow at the time of transmitting a privilege information display data signal to a service providing server.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 computer processing control means 2 input means 3 video / audio / data signal generation means 4 digital television broadcast wave receiving means 5 multiplexed digital television signal generation means 6 video / audio signal generation means 7 data signal generation means 8 display means 11 reference Password display data signal storage means 12 Password display data determination means 13 Information storage means for writing privilege information, etc. 21 Information transmission / reception means 31 Communication line 41 Service providing server 42 Broadcast program management server 43 Advertising or public information sender management server U Digital television broadcasting Receiver

Claims (6)

[Claims] (A) Digital television broadcasting station Gi (i =
1, 2...), A plurality of broadcast programs bi
A video signal Vi and a plurality of audio signals si1 and si2 in a sequential arrangement of a plurality of video signals vi1, vi2... According to a broadcast program Bi in a sequential arrangement of 1, bi2.
An audio signal Si having a sequential arrangement of...
i, a digital television broadcast using a digital television broadcast receiving apparatus capable of receiving a digital television broadcast wave Ei carrying a multiplexed digital television signal Mi in which a data signal Fi is coded and multiplexed. (B) one or more of the digital television broadcasting stations G1, G2,..., GA, GB, GC
..., and the digital television broadcasting station Gj (j = A, B,
C...) Are coded and multiplexed into a multiplexed digital television signal Mj carried by a digital television broadcast wave Ej transmitted by a broadcast program Bj to be a video signal Vj and an audio signal Sj. One or a plurality of broadcast programs among a plurality of broadcast programs bj1, bj2,... Constituting the broadcast program Bj are represented by bja, bjb, bjc,.
When these are assumed to be broadcast programs bjm (m = a, b, c...), (I) the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm of the broadcast program bjm
The video signal and the audio signal of the time zone tjm-C within the video signal vjm-C and the audio signal sj of the advertisement or the public information cjm-C provided by the advertisement or the public information transmitter pjm
m-C, and (a) a time zone tjm of the data signal Fj based on the data Dj within the time zone tjm-C.
The -W data signal is a privilege information display data signal xjm-W representing privilege information djm-W, which is information relating to a privilege provided by the advertisement or publicity transmitter pjm, and (b) The time zone t of the data signal Fj based on the data Dj within the time zone tjm-C
The data signal of the time zone tjm-Y before jm-W is
A privilege information acquisition password display data signal zjm representing a privilege information acquisition password ejm for acquiring the privilege information djm-W, or (II) (a) a video signal v based on the broadcast program bjm.
The video signal and the audio signal of the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the jm and the audio signal sjm are the video signal vjm- of the advertisement or the publicity cjm-C1 provided by the advertisement or the publicity transmitter pjm. C1 and the audio signal sjm-C1, and (b)
The time zone tjm-C of the video signal vjm and the audio signal sjm of the broadcast program bjm after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm
2 is a video signal vjm-C2 and an audio signal sjm-C2 by the advertisement or public information cjm-C2 provided by the advertisement or public information transmitter pjm,
(A) In the data signal Fj based on the data Dj, the data signal in the time zone tjm-W2 within the time zone tjm-C2 is privilege information djm- which is information relating to the privilege provided by the advertisement or the publicity transmitter pjm. W is a privilege information display data signal xjm-W representing W, and (b) a data signal Fj based on the data Dj,
Time zone tjm-Y1 in the above time zone tjm-C1
Is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W,
Or (III) (a) the video signal and the audio signal in the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm according to the broadcast program bjm are an advertisement or a publicity information transmitter The video signal vjm-C1 and the audio signal sjm-C1 based on the advertisement or public information cjm-C1 provided by pjm,
(B) The time zone tj of the video signal vjm and the audio signal sjm of the broadcast program bjm after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm
The video signal and the audio signal of m-C2 are converted into the video signal vjm-C2 and the audio signal sjm-C2 of the advertisement or the public information cjm-C2 provided by the advertisement or the public information transmitter pjm, and (a) (a) the data Time zone tj of the data signal Fj by Dj within the time zone tjm-C1
m-W1 data signal is the above-mentioned advertisement or publicity transmitter pjm
Privilege information djm-W1 which is information relating to the privilege provided by
And (b) a data signal Fj based on the data Dj.
Of the time zone tjm- in the time zone tjm-C2
The data signal of W2 is a privilege information display data signal xjm-W2 representing privilege information djm-W2, which is information relating to a privilege provided by the advertisement or publicity transmitter pjm, and (b) the data The data signal of the data signal Fj based on Dj in the time zone tjm-Y1 earlier than the time zone tjm-W1 in the time zone tjm-C1 is the privilege information djm-W1 and djm-W2.
Privilege information acquisition password display data signal zj representing privilege information acquisition password ejm for acquiring
(C) In the digital television broadcast receiver, the digital television broadcast wave Ej is received or after the digital television broadcast wave Ej is received, and the digital television broadcast wave Ej is received or after the digital television broadcast wave Ej is received. The privilege information acquiring password display data signal zjm 'obtained by or obtained by receiving the digital television broadcast wave Ej and the reproduced privilege information acquiring password display data signal zjm'.
SP1, a plurality of advertisements or public information transmitters, each of which can be the advertisement or public information transmitter pjm, respectively, corresponding to the privilege information acquisition password ejm stored in advance in the digital television broadcast receiver. SP2..., A reference password display indicating a reference password fh relating to the advertisement or the public information transmitter SPh selected from all or a part of the advertisements or the public information transmitters SP1 and SP2. Using the data signal gh, it is determined whether or not the two contents match, and it is determined that the advertisement or the public information transmitter pjm is the same as the advertisement or the public information transmitter SPh because they are the same. If it is known, in the case of the above (B), (I) or (II), the digital television broadcast wave Ej is received or after reception. Reproduced privilege information display data signal Xjm the privilege information display data signal xjm-W obtained or obtained by receiving the bi broadcast wave Ej
The display of the privilege information djm-W represented by -W 'is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, whereby the digital television broadcast receiver of the digital television broadcast receiving apparatus is provided. Can obtain the privilege information djm-W as the privilege information relating to the advertisement or the publicity information transmitter SPh.
In the case of (III), (b) the digital television broadcast wave E
The privilege information display data signal xjm-W1 obtained or obtained by receiving the digital television broadcast wave Ej depending on whether or not the j is received.
The display of the privilege information djm-W1 represented by the reproduced privilege information display data signal xjm-W1 'is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh. Digital TV broadcast wave E
The privilege information display data signal xjm-W2 obtained or obtained by receiving the digital television broadcast wave Ej depending on whether or not the j is received.
The display of the privilege information djm-W2 represented by the reproduced privilege information display data signal xjm-W2 'is obtained as the display of the privilege information relating to the advertisement or the public information transmitter SPh. The digital television broadcast receiver of the television broadcast receiving apparatus receives the privilege information d.
jm-W1 and djm-W2 can be obtained as privilege information relating to the advertisement or the publicity information transmitter SPh. 2. The digital television broadcast utilizing system according to claim 1, wherein in said digital television broadcast receiving apparatus, said pre-stored reference password display data signal gh is transmitted to said digital television broadcast station Gj and said advertisement or A digital television broadcast utilization system characterized by being obtained via a communication line from a service providing server capable of providing a service to a public information transmitter pjm. 3. The digital television broadcast using system according to claim 1, wherein:
In the case of (I) or (II), a privilege information writing form in which the privilege information display data signal xjm-W ′ representing the privilege information djm-W relating to the advertisement or the publicity information transmitter SPh can be written. The form display information for writing the privilege information or the like relating to the advertisement or the public information transmitter SPh is transmitted from the digital television broadcasting station Gj and a service providing server capable of providing the service to the advertisement or the public information transmitter pjm via a communication line. When the display of the privilege information djm-W is obtained as the display of the privilege information relating to the advertisement or the publicity transmitter SPh, the privilege information display data represented by the privilege information djm-W can be obtained and stored. The signal xjm-W 'is converted into a form for writing the obtained and stored privilege information etc. based on the operation of the digital television broadcast receiver. Written automatically into the non-display information obtained, the above privilege information such benefits written for in the foam displays information write information data signal xjm-W '
Can be transmitted to the service providing server or the advertisement or the public information transmitter SPh via a communication line. In the case of the above (B) and (III), the privilege information relating to the advertisement or the public information transmitter SPh is transmitted. djm-W1 and d
The privilege information display data signal x representing jm-W2
The advertisement or the privilege information writing form display information relating to the information transmitter SPh indicating the privilege information writing form in which jm-W1 ′ and xjm-W2 ′ can be written is the digital television broadcasting station Gj and the advertisement. Through a communication line from a service providing server capable of providing a service to the public information sender pjm,
(A) When the display of the privilege information djm-W1 is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, the privilege information display data signal xjm-W1 ′ representing the privilege information djm-W1 is generated. Based on the operation of the digital television broadcast receiver, the information can be automatically written in the obtained and stored privilege information etc. writing form display information, and (b) the display of the privilege information djm-W2 is displayed in the advertisement. Or the privilege information display data signal xjm-W2 ′ representing the privilege information djm-W2 is obtained based on the operation of the digital television broadcast receiver.・
The privilege information display data signals xjm-W1 'and xjm-W2' written in the stored privilege information etc. form display information can be automatically written into the stored privilege information etc. form display information. A digital television broadcast utilization system characterized in that the system can be transmitted to the service providing server or the advertisement or publicity transmitter SPh via a communication line. (A) Digital television broadcasting station Gi (i =
1, 2...), A plurality of broadcast programs bi
A video signal Vi and a plurality of audio signals si1 and si2 in a sequential arrangement of a plurality of video signals vi1, vi2... According to a broadcast program Bi in a sequential arrangement of 1, bi2.
An audio signal Si having a sequential arrangement of...
i, a digital television broadcast used in a digital television broadcast utilizing system capable of receiving a digital television broadcast wave Ei carrying a multiplexed digital television signal Mi in which a data signal Fi is encoded and multiplexed. (B) one or more of the digital television broadcasting stations G1, G2,..., GA, GB, GC
..., and the digital television broadcasting station Gj (j = A, B,
C...) Are coded and multiplexed into a multiplexed digital television signal Mj carried by a digital television broadcast wave Ej transmitted by a broadcast program Bj to be a video signal Vj and an audio signal Sj. One or a plurality of broadcast programs among a plurality of broadcast programs bj1, bj2,... Constituting the broadcast program Bj are represented by bja, bjb, bjc,.
When the broadcast program bjm (m = a, b, c...) Is used, (I) the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm of the broadcast program bjm
The video signal and the audio signal of the time zone tjm-C within the video signal vjm-C and the audio signal sj of the advertisement or the public information cjm-C provided by the advertisement or the public information transmitter pjm
m-C, and (a) a time zone tjm of the data signal Fj based on the data Dj within the time zone tjm-C.
The -W data signal is a privilege information display data signal xjm-W representing privilege information djm-W, which is information relating to a privilege provided by the advertisement or publicity transmitter pjm, and (b) The time zone t of the data signal Fj based on the data Dj within the time zone tjm-C
The data signal of the time zone tjm-Y before jm-W is
A privilege information acquisition password display data signal zjm representing a privilege information acquisition password ejm for acquiring the privilege information djm-W, or (II) (a) a video signal v based on the broadcast program bjm.
The video signal and the audio signal of the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the jm and the audio signal sjm are the video signal vjm- of the advertisement or the publicity cjm-C1 provided by the advertisement or the publicity transmitter pjm. C1 and the audio signal sjm-C1, and (b)
The time zone tjm-C of the video signal vjm and the audio signal sjm of the broadcast program bjm after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm
2 is a video signal vjm-C2 and an audio signal sjm-C2 by the advertisement or public information cjm-C2 provided by the advertisement or public information transmitter pjm,
(A) In the data signal Fj based on the data Dj, the data signal in the time zone tjm-W2 within the time zone tjm-C2 is privilege information djm- which is information relating to the privilege provided by the advertisement or the publicity transmitter pjm. W is a privilege information display data signal xjm-W representing W, and (b) a data signal Fj based on the data Dj,
Time zone tjm-Y1 in the above time zone tjm-C1
Is a privilege information acquisition password display data signal zjm representing the privilege information acquisition password ejm for acquiring the privilege information djm-W,
Or (III) (a) the video signal and the audio signal in the time zone tjm-C1 in the time zone tjm of the broadcast program bjm of the video signal vjm and the audio signal sjm according to the broadcast program bjm are an advertisement or a publicity information transmitter The video signal vjm-C1 and the audio signal sjm-C1 based on the advertisement or public information cjm-C1 provided by pjm,
(B) The time zone tj of the video signal vjm and the audio signal sjm of the broadcast program bjm after the time zone tjm-C1 in the time zone tjm of the broadcast program bjm
The video signal and the audio signal of m-C2 are converted into the video signal vjm-C2 and the audio signal sjm-C2 of the advertisement or the public information cjm-C2 provided by the advertisement or the public information transmitter pjm, and (a) (a) the data Time zone tj of the data signal Fj by Dj within the time zone tjm-C1
m-W1 data signal is the above-mentioned advertisement or publicity transmitter pjm
Privilege information djm-W1 which is information relating to the privilege provided by
And (b) a data signal Fj based on the data Dj.
Of the time zone tjm- in the time zone tjm-C2
The data signal of W2 is a privilege information display data signal xjm-W2 representing privilege information djm-W2, which is information relating to a privilege provided by the advertisement or publicity transmitter pjm, and (b) the data The data signal of the data signal Fj based on Dj in the time zone tjm-Y1 earlier than the time zone tjm-W1 in the time zone tjm-C1 is the privilege information djm-W1 and djm-W2.
Privilege information acquisition password display data signal zj representing privilege information acquisition password ejm for acquiring
(C) upon or after receiving the digital television broadcast wave Ej, depending on whether the digital television broadcast wave Ej is being received or after receiving the digital television broadcast wave Ej
j, and the reproduced privilege information obtaining password display data signal zj of the privilege information obtaining password display data signal zjm obtained or obtained by receiving the j.
m ′ and a plurality of advertisements or public information transmitters, each of which can be the advertisement or public information transmitter pjm, corresponding to the privilege information acquisition password ejm stored in advance in the digital television broadcast receiver. SP1, SP2 ...
..., those advertisements or publicity transmitters SP1, SP2 ...
Using the reference password display data signal gh indicating the reference password fh relating to SPh, the advertisement or the publicity transmitter selected from all or a part of the contents is the same, and whether the contents match each other. It is determined whether or not the advertisement or the public information transmitter pjm is the advertisement or the public information transmitter SPh.
In the case of (B), (I) or (II), it is determined whether the digital television broadcast wave Ej is received or after reception. The privilege information djm-W represented by the reproduced privilege information display data signal xjm-W 'of the privilege information display data signal xjm-W obtained or obtained by receiving the digital television broadcast wave Ej accordingly. Can be obtained as a display of the privilege information relating to the advertisement or the public information transmitter SPh, whereby the digital television broadcast receiver of the digital television broadcast receiving apparatus can display the privilege information djm-W with the advertisement or the public information. Caller SP
h, and in the case of the above (B) and (III), (a) the digital television broadcast according to whether the digital television broadcast wave Ej is being received or not. The privilege information display data signal xjm obtained or obtained by receiving the wave Ej
-W1 reproduced privilege information display data signal xjm-W
The display of the privilege information djm-W1 represented by 1 'is made to be obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, and (b) whether or not the digital television broadcast wave Ej is being received. The privilege information display data signal xjm obtained or obtained by receiving the digital television broadcast wave Ej depending on whether it is after reception
-W2 reproduced privilege information display data signal xjm-W
The display of the privilege information djm-W2 represented by 2 'is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, whereby the digital television broadcast receiver of the digital television broadcast receiving apparatus can display the privilege information djm-W2. A digital television broadcast receiving apparatus used in a digital television broadcast utilization system, wherein the privilege information djm-W1 and djm-W2 can be acquired as privilege information relating to the advertisement or the publicity information transmitter SPh. 5. The digital television broadcast receiver according to claim 4, wherein said reference password display data signal gh stored in advance is transmitted to said digital television broadcast station Gj and said advertisement or public information. A digital television broadcast receiving apparatus for use in a digital television broadcast utilization system, which can be obtained via a communication line from a service providing server capable of providing a service to a caller pjm. 6. The digital television broadcast receiving apparatus used in the digital television broadcast utilizing system according to claim 4, wherein in the case of (B), (I) or (II), privilege information djm relating to the advertisement or the publicity information transmitter SPh. The form display information for writing the privilege information etc. relating to the advertisement or the publicity information transmitter SPh representing the form for writing the privilege information etc. in which the privilege information display data signal xjm-W ′ representing −W can be written is the digital form. From a service providing server that can provide services to the television broadcasting station Gj and the above-mentioned advertisement or publicity transmitter pjm, via a communication line,
When the display of the privilege information djm-W is obtained as the display of the privilege information relating to the advertisement or the publicity information transmitter SPh, the privilege information display data signal xjm-W represented by the privilege information djm-W can be stored. ′ Can be automatically written into the obtained and stored privilege information etc. writing form display information based on the operation of the digital television broadcast receiver, and written into the privilege information etc. writing form display information. Privilege information display data signal x
jm-W can be transmitted to the service providing server or the advertisement or public information transmitter SPh via a communication line. In the case of the above (B) (III), jm-W relates to the advertisement or public information transmitter SPh. Above privilege information djm-W
1 and djm-W2, respectively, and the privilege information relating to the advertisement or publicity transmitter SPh, which represents a form for writing privilege information or the like in which the privilege information display data signals xjm-W1 ′ and xjm-W2 ′ can be written. The form display information for writing is the digital television broadcasting station G
j and the above-mentioned advertisement or public information transmitter pjm can be obtained and stored from a service providing server capable of providing a service to the advertisement or public information transmitter pjm via a communication line. When obtained as the display of the privilege information relating to SPh, the privilege information display data signal xzjm-W1 'representing the privilege information djm-W1.
Can be automatically written in the obtained and stored form information for writing the privilege information etc. based on the operation of the digital television broadcast receiver, and (b) the display of the privilege information djm-W2 is Advertising or publicity sender SPh
, The privilege information display data signal x representing the privilege information djm-W2.
jm-W2 'can be automatically written in the obtained and stored privilege information etc. writing form display information based on the operation of the digital television broadcast receiver. Privilege information display data signals xjm-W1 'and xj written therein
m-W2 'can be transmitted to the service providing server or the advertisement or publicity transmitter SPh via a communication line. A digital television broadcast receiving apparatus used in a digital television broadcast utilizing system, .