JP2002271714A - Multimedia electronic commerce system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a multimedia electronic commerce system that can quickly deliver much information in a short time by a moving video so that a user can easily and quickly access information and an enterprise stores data of the user to effectively utilize the data. SOLUTION: The multimedia electronic commerce system is provided with a data storage section that stores main video data, associated video data, sub video data, main button data and associated button data, an image display section that reads each of the data from the data storage section to display the main moving video, the associated moving video, the sub moving video, the main channel button, the sound volume button and the sub moving video respectively on each screen of display device, and an information processing section that reads the associated button data associated with the main moving video selected by clicking the main channel button to display the data on the display device as the associated channel button and opens a display information menu when the main moving video, the associated moving video and the sub moving video are clicked to display the information that is linked and associated respectively.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a multimedia electronic commerce system, and more particularly to a video electronic system capable of rapidly transmitting a large amount of information in a short time by a moving image. The present invention relates to a multimedia electronic commerce system capable of accumulating data of information accessed by a user and effectively utilizing the information for a company.

[0002]

2. Description of the Related Art Television commercials, which are representative communication media today, are used by companies to effectively convey images of goods and services to users who are consumers. There is a limit to the amount of information that can be conveyed in a.

[0003] Therefore, in order to convey more information and promote product sales, companies are not using a single medium,
Communicates with individual users and markets using multiple media. For example, companies use other information transmission media, such as providing information on paper media such as flyers, direct mail, and catalogs, providing information on digital media such as the Internet homepage, ordering via the Internet and call centers, and making inquiries. Supplement the transmission of.

[0004]

By the way, in the field of using digital media such as the Internet, clicking an image on a homepage, banner advertisement, etc.
There is an electronic commerce system that can be moved to a product ordering site or the like.

[0005] However, this system merely moves from a medium of a banner advertisement having a small information transmission power to an order site or the like set by a URL and displays it. In addition, banner advertisements on portal sites have a problem that the click rate is significantly reduced.

[0006] Therefore, there is a demand for an electronic commerce system that allows a user to quickly access information and a company to accumulate and effectively utilize the data of the information accessed by the user.

[0007]

SUMMARY OF THE INVENTION In order to eliminate the above-mentioned inconvenience, the present invention relates to main video data of a plurality of main video images in which links to related information are set and to the main video data. Related video data of a plurality of related moving images set as a video and a link to related information, and sub-video data of a sub moving image set as a video related to the main moving image and set with a link to the related information And a data storage unit that stores main button data of a main channel button for selecting the main moving image and related button data of a related channel button for selecting the related moving image. Reads main video data, related video data, sub video data, main button data, and related button data. The main screen, the sub screen, the main button screen, and the related button screen of the display are respectively displayed as a main moving image, a related moving image, a sub moving image, a main channel button, and a related channel button, and displayed on the main screen. A screen display unit for displaying, on an operation screen of the display, an operation button for playing / stopping a main moving image and a related moving image, and a volume button for adjusting a volume, and a plurality of main moving images are clicked on the main channel button. When one of the images is selected, reads related button data for selecting a plurality of related moving images related to the selected main moving image, displays the related button screen on the related button screen of the display as a related channel button, Main video image displayed on the main screen When the related moving image and the sub moving image displayed on the sub screen are clicked, an information screen is opened on the display, and the main moving image and the related moving image and the sub moving image are respectively linked. An information processing unit for displaying related information is provided.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In a multimedia electronic commerce system according to the present invention, a screen display unit reads main video data and related video data, sub-video data, main button data, and related button data from a data storage unit. The main moving image, the related moving image, the sub moving image, the main channel button, and the related channel button, respectively, on the main screen, the sub screen, the main button screen, and the related button screen, and the main moving image displayed on the main screen. When an operation button for playing / stopping a related moving image and a volume button for adjusting the volume are displayed on the operation screen, and one of a plurality of main moving images is selected by the information processing unit by clicking a main channel button. Related to this selected main video image. The related button data is read and displayed as the related channel button on the related button screen, and when the main moving image displayed on the main screen and the related moving image and the sub moving image displayed on the sub screen are clicked, the display is displayed on the display. By opening the information screen and displaying the related information linked to the main moving image and the related moving image and the sub moving image, respectively, it is possible to display a moving image with a large information transmission power, With a simple click, you can easily and quickly access information related to the video,
For enterprises, collect and accumulate various data such as video viewing data and link click rates, user profile attributes and preferences, various application data, order data, questionnaire data, etc. from data when users click screens and buttons. can do.

[0009]

Embodiments of the present invention will be described below with reference to the drawings. 1 to 3 show an embodiment of the present invention. In FIG. 3, reference numeral 2 denotes an information processing device, for example, a personal computer (hereinafter, referred to as a "personal computer"). This personal computer 2 connects a display 6, a keyboard 8 and a mouse 10 to a personal computer 4.
Speaker 12 is connected. In addition to the personal computer 2, the information processing device includes a digital television having a two-way communication function, a DVD player, a video game machine, a mobile phone, a simple mobile phone, a mobile information device, and the like.

The personal computer 2 has a control unit (CPU) 14, a hard disk drive 16 and a CD-ROM drive 18 as recording means, a communication means 20
And so on.

The personal computer 2 controls various kinds of software and hardware by a control unit 14, and a hard disk (not shown) of a hard disk drive 16 as a recording medium and a CD-ROM of a CD-ROM drive 18
(Not shown) video, still images, HTML documents,
Various data such as an electronic format document is read, and the data is displayed on the screen 22 of the display 6 by various applications.

The personal computer 2 is connected to a Web server 28 or E-commerc on the Internet 26 by a communication means 20 via a wired or wireless communication line 24.
e, a site 30 having an function, an authentication / AI function,
Individual information providing server 3 that provides individual services to users
2 can be connected to the Web server 28 or the site 3
0. Digital data such as moving images and still images on the individual information providing server 32 can be displayed on the screen 16 of the display 6 by various applications.

The personal computer 2 is provided with a multimedia electronic commerce system (hereinafter, referred to as "multimedia EC system") 34 for exchanging, searching, and storing information based on moving picture images. Multimedia E
As shown in FIG. 2, the C system 34 includes a data storage 36
And a screen display unit 38 and an information processing unit 40.

The data storage section 36 sets main video data of a plurality of main moving picture videos Pm to which links to related information are set, and sets links to related information that are videos related to the main moving picture video Pm. To select the related video data of the plurality of related video videos Pr, the sub video data of the sub video video Ps which is a video related to the main video video Pm and sets a link to related information, and the main video video Pm The main button data of the main channel button Bm and the related button data of the related channel button Br for selecting the related moving picture image Pr are stored.

The screen display unit 38 reads the main video data, the relevant video data, the sub video data, the main button data, and the relevant button data from the data storage unit 36, and reads the main screen 42, the sub screen 44 A main moving picture Pm, a related moving picture Pr, a sub moving picture Ps, a main channel button Bm, and a related channel button Br are displayed on the button screen 46 and the related button screen 48, respectively. In addition, the screen display unit 38 displays an operation button Bh for playing / stopping the main moving image Pm and the related moving image Pr displayed on the main screen 42 and a volume button Bv for adjusting the volume on the operation screen 50 of the display 6. Is to be displayed.

A plurality of main channel buttons Bm are provided in accordance with the number of selectable main moving picture images Pm, for example, twelve "1" to "12". The information channel button Br is provided with a plurality of, for example, ten “1” to “10” according to the number of selectable related moving image videos Pr. The operation button Bh is provided with a plurality of operation buttons for operating a video, for example, five buttons such as a play button, a stop button, a fast forward button, a return button, and a cue button. Also, the volume button Bv
Is provided with two buttons, an increase button and a decrease button.

When one of a plurality of main moving picture images Pm is selected by a click operation of the main channel button Bm with the mouse 10, the information processing section 40 displays a plurality of related moving pictures related to the selected main moving picture Pm. The related button data for selecting the video Pr is read and displayed on the related button screen 48 of the display 6 as the related channel button Br. In addition, when the main moving image Pm and the related moving image Pr displayed on the main screen 42 and the sub moving image Ps displayed on the sub screen 44 are clicked with the mouse 10, the information processing unit 40 displays the display 6. Then, an information screen 52 is opened to display related information linked to the main moving image Pm, the related moving image Pr, and the sub moving image Ps.

Next, the operation will be described.

The multimedia EC system 34 is operated by the control unit 14 built in the personal computer main body 4 of the personal computer 2, and performs the following processing.

When information is processed by the multimedia EC system 34, the data storage 3
6, main video data of a plurality of main video images Pm with links to related information,
The related video data of a plurality of related moving picture videos Pr which are videos related to m and set a link to related information, and a sub-picture which is a video related to the main moving picture Pm and sets a link to related information. The sub video data of the moving image Ps, the main button data of the main channel button Bm for selecting the main moving image Pm, and the related button data of the related channel button Br for selecting the related moving image Pr are stored. deep.

The data storage unit 36 stores the data on the hard disk of the hard disk drive 16 or the C-ROM drive 1
8 CD-ROM or W on the Internet 26
eb server 28, site 30, individual information providing server 32
Can be provided. If over a network,
Support download and streaming.

The multimedia EC system 34 is shown in FIG.
As shown in (1), when started by the control unit 14 of the personal computer 4 (100), a main screen 42, a sub screen 44, a main button screen 46, and a related button screen 48 are displayed on the screen 22 of the display 6, and The screen 50 is displayed (102).

The main screen 42, the sub screen 44, the main button screen 46, the related button screen 48, and the operation screen 50 of the display 6 respectively include a main moving picture PM, a sub moving picture Ps, and a main channel button B which are initially set.
m, the related channel button Br, the operation button Bh, and the volume button Bv are displayed (104).

When one of the main channel buttons Bm is selected and clicked by the mouse 10 (106), the main video of the main moving picture Pm corresponding to the main channel button BM clicked from the data storage unit 36 is displayed. The data and the sub video data of the sub video video Ps which is a video related to the main video video Pm and sets a link to the related information are read and displayed on the main screen 42 and the sub screen 44 and reproduced. At the same time, the related button data of the related channel button Br for selecting the related moving picture video Pr related to the main moving picture video Pm is read from the data storage unit 36, and displayed on the related button screen 48 (108).

The main moving picture Pm displayed on the main screen 42 can be reproduced, stopped, fast-forwarded, and returned by clicking the operation button Bh with the mouse 10.
Further, when one of the related channel buttons Br is clicked with the mouse 10 (110), the selected related moving image Pr is displayed on the main screen 42 and reproduced (112). The related moving image video Pr displayed on the main screen 42 can be reproduced, stopped, fast-forwarded, and returned by clicking the operation button Bh with the mouse 10.

The volume of the main moving picture Pm and the related moving picture Pr reproduced on the main screen 42 is determined by the volume button Bv
Can be increased or decreased by a click operation of. Further, the sound of the sub moving image Ps reproduced on the sub screen 44 is switched from the sound of the main moving image Pm by a click operation of the sub screen 42 with the mouse 10, and increases or decreases by a click operation of the volume button Bv. it can.

When the main moving picture Pm or the related moving picture Pr reproduced on the main screen 42 is clicked by the mouse 10 (114), an information screen 52 is opened on the display 6 and the main moving picture being reproduced is opened. Picture P
m or related information I linked to the related moving image Pr is displayed (116).

When the sub moving image Ps being reproduced on the sub screen 44 is clicked with the mouse 10 (118), the information screen 52 is opened on the display 6 and the sub moving image Ps being reproduced is displayed. The linked related information I is displayed (120).

The main moving image Pm and the related moving image Pr,
The sub moving image Ps is, for example, linked to the Web server 28, the site 30, and the Java server 32 on the Internet 24, and the information I is downloaded or streamed by a click operation and displayed on the information screen 52.

At this time, the number of clicks on the main moving image Pm, the related moving image Pr, the sub moving image Ps, the main channel button Bm, and the related channel button Br is uploaded, and the video viewing data and the click rate of the link are uploaded. Further, the data is collected as data such as profile attributes and preferences of the user, and data of input operation and click operation for the information I displayed on the information screen 52 is uploaded, and various application data, order data,
Questionnaire data and the like are collected.

After the display of the information I (120), the judgment (106) (110) (11)
4) The process of (118) is performed (122), and when an appropriate end operation is performed, the information processing system 34 ends (124).

As described above, the multimedia EC system 34 uses the data display unit 38 by the screen display unit 38.
6 to display various data on the display 6 as the main moving image Pm, the related moving image Pr, the sub moving image Ps, the main channel button Bm, and the related channel button Br, respectively. The volume button Bv to be adjusted is displayed on the display 6, and the information processing unit 40 reads related button data related to the main moving image Pm selected by a click operation of the main channel button Bm with the mouse 10 and associates the related button data with the display 6. The main moving image Pm, the related moving image Pr, and the sub moving image Ps are displayed as a channel button Br.
When a click operation is performed, an information screen 52 is opened on the display 6 to display related information linked to the main moving image Pm, the related moving image Pr, and the sub moving image Ps.

As a result, the multimedia EC system 34 can display a moving image with a large information transmission power, and the user can easily and quickly access information related to the image by simply clicking the button. For companies, data such as video viewing data and link click rates, as well as data such as user profile attributes and preferences, can be collected and accumulated from data when the user clicks on screens and buttons. , Order data, questionnaire data, etc. can be collected.

[0034] Therefore, the multimedia EC system 34 can quickly transmit a large amount of information in a short time by using a moving image, and the user can easily take actions such as obtaining product information and ordering products. In addition, for a company, the accumulated user data can be effectively used for selling and marketing products.

In this embodiment, when one of the related channel buttons Br is clicked, the related moving picture image Pr related to the main moving picture picture Pm is displayed on the main screen 42. May be displayed.

[0036]

As described above, the multimedia electronic commerce system according to the present invention can display a moving image having a large information transmission power, and the user can easily and easily obtain information related to the image by simply clicking. It allows quick access, and for companies, data from user clicks on screens and buttons, video viewing data and link click rates, user profile attributes and preferences, various application data and order data,
Data such as questionnaire data can be collected and accumulated.

For this reason, the multimedia electronic commerce system can quickly transmit a large amount of information in a short time by using a moving image, and the user can easily take action such as obtaining product information and ordering a product. In addition, for a company, the accumulated user data can be effectively used for selling and marketing products.

[Brief description of the drawings]

FIG. 1 is a flowchart of a multimedia EC system showing an embodiment of the present invention.

FIG. 2 is a block diagram of a multimedia EC system.

FIG. 3 is an explanatory diagram of a personal computer equipped with a multimedia EC system.

[Explanation of symbols]

 2 PC 4 PC body 6 Display 8 Keyboard 10 Mouse 12 Speaker 14 Control unit (CPU) 16 Hard disk drive 18 CD-ROM drive 20 Communication means 22 Screen 24 Communication line 26 Internet 26 28 Web server 30 Site 32 Individual information providing server 34 Multi Media EC system 36 Data storage unit 38 Screen display unit 40 Information processing unit 42 Main screen 44 Sub screen 46 Main button screen 48 Sub button screen 50 Operation screen 52 Information screen

[Procedure amendment]

[Submission date] March 16, 2001 (2001.3.1.
6)

[Procedure amendment 1]

[Document name to be amended] Drawing

[Correction target item name] All figures

[Correction method] Change

[Correction contents]

FIG.

FIG. 2

FIG. 3

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) H04N 5/76 H04N 5/76 Z

Claims (1)

[Claims] 1. A main video data of a plurality of main moving pictures set with a link to related information, and a plurality of related moving pictures set as a link related to the main moving picture and the related information. Sub video data of a sub video image, which is a video related to the main video video and a link to related information, and main button data of a main channel button for selecting the main video video. A data storage unit for storing related button data of a related channel button for selecting the related moving image; providing main video data and related video data, sub-video data, main button data, and related button data from the data storage unit; And the main screen, sub screen and main button screen of the display An operation button for displaying a main moving image, a related moving image, a sub moving image, a main channel button, and a related channel button on a button screen, respectively, and playing and stopping the main moving image and the related moving image displayed on the main screen. And a volume button for adjusting the volume on the operation screen of the display, and when one of a plurality of main video images is selected by a click operation of the main channel button, the selected main video is displayed. Reading related button data for selecting a plurality of related moving images related to the image, displaying the related button data on the related button screen of the display as a related channel button, and displaying the main moving image and the related moving image displayed on the main screen. Click the sub moving image displayed on the sub screen. A multi-function device comprising: an information processing unit that opens an information screen on the display when operated and displays related information linked to the main moving image, the related moving image, and the sub moving image, respectively. Media electronic commerce system.