JP2002259262A - Device and method for controlling display - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a display controller capable of reducing the burdens of both a manager and a user of a display device in displaying a contents image on the display device. SOLUTION: When a server device 30 receives a request from a personal computer 20 in response to an operation of an advertiser 10 who wants to display an advertisement on a glass wall surface 24, the server device 30 decides a schedule to display the advertisement related to the request on the glass wall surface 24 on the basis of display schedule information, and transmits the scheduled advertisement contents data to a personal computer 22 based on the decided schedule. A projector 23 emits video light corresponding to the advertisement onto the glass wall surface 24 based on the control of the personal computer 22.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a display control device and a display control method for controlling and managing image display on a screen using a hologram film provided at a plurality of places in a town.

[0002]

2. Description of the Related Art At present, display devices such as various large and small liquid crystal displays and plasma displays are installed in towns, and content images such as advertisements are displayed on such display devices. I have. Conventionally, when displaying an advertisement content image on such a display device, the advertiser individually negotiates and makes a contract with a manager of the display device.

In recent years, a display device using a hologram screen has been receiving attention. This display device is used as a screen by attaching a hologram film to transparent flat glass or the like. The hologram film has interference fringes. When image light is projected on the interference fringes, a real image of the image light is formed thereon and diffracted. Therefore, when the image light is projected on the hologram film, an image corresponding to the image light is projected on a surface opposite to the surface of the flat glass to which the hologram film is adhered.

[0004]

However, as described above, if the advertiser negotiates and contracts individually with the manager of the display device for the use of the display device, both procedures are burdensome. There is a problem of being large. In particular,
As described above, when a display device using a hologram screen becomes widespread, an enormous number of flat glasses become a display space, and it is necessary to effectively provide information about these to an advertiser and use the display space. It is necessary to carry out the procedure accompanying the efficiently.

The present invention has been made in view of the background of the related art described above, and can reduce the burden on both the administrator and the user of the display device when displaying the content image on the display device. It is an object to provide a display control device and a display control method capable of promoting display.

[0006]

In order to achieve the above-mentioned object, a display control device according to the present invention is a display control device for controlling display of one or a plurality of display devices. Storage means for storing display schedule information indicating a display schedule of the content, and in response to a request from a content provider who wants to display the content on the display device, the content related to the request based on the display schedule information Determining a schedule to be displayed on the display device, and determining means for updating the display schedule information according to the determination;
Control means for controlling transmission of the content data of the scheduled content to the display device based on the determined schedule.

The operation of the display control device according to the present invention is as follows. Upon receiving a request from a content provider who desires to display the content on the display device, the determining unit, based on the display schedule information read from the storage unit,
A schedule for displaying the content related to the request on the display device is determined. Then, the determining means updates the display schedule information stored in the storage means according to the determination. Next, the control unit performs control for transmitting content data of the scheduled content to the display device based on the determined schedule.

Further, in the display control device according to the present invention, preferably, when the plurality of requests are competingly issued for the same display time zone of the same display device,
A request that presents the highest price for the use of the display device among the plurality of requests is selected, and the content related to the selected request is displayed in the display time zone of the display device related to the request. Determine the schedule.

Further, in the display control device of the present invention, preferably, the determination means determines a schedule for displaying the content related to the request on the display device, and then browses the content of the content related to the request. The display schedule information is updated on condition that the administrator of the display device recognizes and obtains consent from the administrator of the display device.

Preferably, in the display control device according to the present invention, the display device includes a flat glass, a hologram film attached to the flat glass, and an image light corresponding to the input content data. And a computer that converts received content data into a format that can be processed by the projector and outputs the format to the projector.

Further, the display control method of the present invention is preferably a display control method for controlling image display of one or more display devices, wherein the server device indicates a display schedule of the content on the display device. Holding display schedule information, the server device, in response to a request from a content provider who wants to display content on the display device,
Based on the display schedule information, a schedule for displaying the content related to the request on the display device is determined, the server device updates the display schedule information according to the determination, and the server device determines the schedule. Based on the scheduled schedule, control is performed to transmit the content data of the scheduled content to the display device, and the display device displays a video corresponding to the content data received from the server device in a designated time zone. To be displayed.

[0012]

Embodiments of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is an overall configuration diagram of a communication system 1 according to the present embodiment. As shown in FIG. 1, a communication system 1 is a personal computer 2 used by an advertiser 10 via a communication network 2 such as the Internet.
0, a personal computer 21 used by the wall surface provider 11, a personal computer 22 provided at the wall surface setting place 12, and a server device 30 used by the service provider 13 are connected. A projector 23 controlled by a personal computer 22 and a glass wall 24 that displays an image according to image light from the projector 23 (the flat glass of the present invention)
Is installed.

FIG. 1 shows one advertiser 10, one wall provider 11, and one wall installation site 12, but there are actually a plurality of each. Further, the server device 30 corresponds to the display control device of the present invention, and the personal computer 22, the projector 23, and the glass wall surface 24 correspond to the display device of the present invention.

[Personal Computer 20] The personal computer 20 is used by the advertiser 10 who wants to display an image of his / her advertisement on the glass wall surface 24. The advertiser 10 operates the personal computer 20 to input information such as its own name, contact information, and address. Then, in the personal computer 20,
An advertiser registration request including the entered information is generated,
The advertiser registration request is sent to the server 30 via the communication network 2.
Is output to When the advertiser 10 is registered, the advertiser 10
Is issued advertiser ID information. In addition, the advertiser 10
After the advertiser registration, the user operates the personal computer 20 to access the server device 30 and browse information on the available glass wall surface 24. Advertiser 1
At 0, the personal computer 20 is operated to input information such as identification information of the glass wall surface 24 on which the user wants to display an image of his / her advertisement, date and time of use, advertisement ID information, and, if necessary, bid price. Then, in the personal computer 20, an advertisement display request including the input information is generated, and the advertisement display request is output to the server device 30 via the communication network 2.

[Personal Computer 21] The personal computer 20 is used by the wall surface provider 11 which is a provider of the glass wall surface 24. Wall surface provider 11
Operates the personal computer 21 to obtain the name, address, contact information, address of the glass wall 24 provided by the user, map information, photograph, building name, size (height, number of sheets, direction), color, unevenness Information such as a state, a material, a desired price of a wall usage fee, and effect attribute information when an advertisement is displayed is input. The effect attribute information includes, for example, information such as a traffic congestion situation around the glass wall surface 24, a vehicle traffic situation, and the presence or absence of a traffic light and a bus stop. Then, in the personal computer 21, a wall surface registration request including the information is generated, and the wall surface registration request is output to the server device 30 via the communication network 2. When the glass wall surface 24 is registered by the wall surface registration request, the glass wall surface ID is assigned to the glass wall surface 24.
Information is published.

[Personal Computer 22] The personal computer 22 is connected to the server 3 via the communication network 2.
From 0, the advertisement content data is downloaded, the content data is converted into a format that can be processed by the projector 23, and then output to the projector 23 in a designated display time zone.

[Projector 23] A hologram film 25 is stuck on the indoor side of the glass wall surface 24 to form a screen. The hologram film 25 is formed with a diffraction grating having a pitch of 0.3 to 2 μm by laser processing, and as shown in FIGS. To bend horizontally and play the video. The hologram film 25 is made of, for example, four PET hologram films having optically different characteristics,
It is configured to be laminated with a film. Hard coating is applied to the PET on the front side. The screen formed by the hologram film 25 is, for example, a milky white that is almost transparent, has a light transmittance of 70%, a large viewing angle of, for example, 20 °, and a small viewing angle of, for example, 15 °.

The projector 23 outputs image light 23 a corresponding to the content data input from the personal computer 22 to the hologram film 25.

The installation of the personal computer 22 and the projector 23 on the wall surface installation location 12 and the attachment of the hologram film 25 to the glass wall surface 24 are performed by the service provider 1 according to the registration of the glass wall surface 24.
3 does.

[Server Device 30] The server device 30 is used by the service provider 13 to determine the glass wall surface 24 for displaying the advertising content data of the advertiser 10, and to display an image corresponding to the advertising content data on the glass wall surface 2.
4 to perform control processing, settlement processing, and the like. FIG. 5 is a functional block diagram of the server device 30 shown in FIG. As shown in FIG. 5, the server device 30 includes a communication interface unit 40, a storage unit 41, a processing unit 42, and an operation unit 43.
And a display unit 44. Here, the server device 30 corresponds to the display control device of the present invention, the storage unit 41 corresponds to the storage unit of the present invention, and the processing unit 42 corresponds to the determining unit and the control unit of the present invention.

The communication interface unit 40 transmits and receives requests and data to and from the personal computers 20, 21, and 22 via the communication network 2.

The storage unit 41 stores various data used for processing executed by the server device 30. FIG. 6 is a diagram for explaining data stored in the storage unit 41. As shown in FIG. 6, the storage unit 41 stores wall management data 50, advertiser management data 51, advertisement content management data 52, advertisement content data 53, wall / advertisement relationship management data 54, and settlement data 55.

The wall management data 50 includes, for each glass wall registered in the server device 30, various information included in the wall registration request at the time of registration of the glass wall, and wall ID information issued to the glass wall. And the network ID of the personal computer 22 that controls the projector 23 that projects an image on the glass wall surface.

The advertiser management data 51 includes, for each advertiser, various information included in the advertiser registration request at the time of registration of the advertiser, advertiser ID information issued to the advertiser, The advertisement ID information of the advertisement content data belonging to the main is shown in association with the advertisement ID information.

The advertisement content management data 52 is data for managing advertisement content data belonging to a registered advertiser, and includes advertiser ID information of the advertiser and advertisement ID information of the advertisement content data belonging to the advertiser. Are associated with each other.

The advertisement content data 53 is digital video data of advertisement content, and is assigned advertisement ID information.

The wall / advertisement relation management data 54 is a glass wall 2 for displaying registered advertisement content data.
When No. 4 is determined, the advertisement ID information of the advertisement content data, the wall surface ID information of the glass wall surface 24, and the time period during which the glass wall surface 24 is used are shown in association with each other. Here, the wall surface / advertisement relation management data 54 corresponds to the display schedule information of the present invention.

The settlement data 55 is information for managing the payment of the usage fee of the glass wall surface 24 to the wall surface provider 11 and the payment of the advertisement display fee by the advertiser 10.

The processing unit 42 uses the data stored in the storage unit 41 to determine the glass wall surface 24 on which the advertising content data of the advertiser 10 is to be displayed, and displays an image corresponding to the advertising content data on the glass wall surface 24. Control to display,
It also performs settlement processing and the like. FIG. 7 is a functional block diagram of the processing unit 42. As shown in FIG. 7, the processing unit 42
It has a wall surface management unit 60, an advertiser management unit 61, an advertisement content management unit 62, a wall surface display content determination unit 63, a display control unit 64, and a charging unit 65. Here, the wall surface display content determining unit 63 corresponds to the determining unit of the present invention, and the display control unit 64 corresponds to the controlling unit of the present invention.

The wall surface management section 60 registers the glass wall surface 24 and issues wall surface ID information in response to a wall surface registration request from the personal computer 21. Also, the wall management unit 6
0 generates the above-described wall surface management data 50 and stores it in the storage unit 41.

Advertiser management section 61 registers advertiser 10 and issues advertiser ID information in response to an advertiser registration request from personal computer 20. Further, advertisers managing unit 61 generates an advertiser management data 51 described above, and stores it in the storage unit 41.

The advertisement content management unit 62 manages the advertisement content data of the registered advertiser based on the advertisement content management data 52.

When the advertisement display request is received from the personal computer 20, the wall display content determination unit 63 is based on the wall ID information and the use time zone information indicated by the advertisement display request, and the wall / advertisement relation management data 54. ,
It is determined whether the glass wall 24 desired by the advertiser 10 is vacant in a desired time zone. Then, when it is determined that the glass wall surface 24 is empty, the wall surface display content determination unit 63 allows the wall surface provider 11 of the glass wall surface 24 to browse the advertisement content data that the advertiser 10 wants to display. When the display permission is received from the wall surface provider 11, the wall surface display content determination unit 63 notifies the advertiser 10 of the display permission, and outputs the advertisement ID information of the advertisement content data and the wall surface ID information of the glass wall surface 24. , Glass wall 24
The wall-surface / advertisement-related management data 54 indicating the time zone in which the is used is generated.

The display control unit 64 converts the advertisement content data to be displayed based on the time information indicated by the timer and the wall surface / advertisement relation management data 54 before the designated time zone. Wall and advertisement related management data 5
The glass wall surface 2 of the wall surface ID information associated with 4
4 to the personal computer 22 that performs the display control.

Hereinafter, an operation example of the communication system 1 shown in FIG. 1 will be described. FIG. 8 is a flowchart for explaining an operation example of the communication system 1 shown in FIG. Step ST1: The advertiser 10 operates the personal computer 20 to input information necessary for the advertiser registration described above. Then, an advertiser registration request is transmitted from the personal computer 20 to the server device 30 via the communication network 2. The advertiser management unit 61 of the server device 30 generates the advertiser management data 51 regarding the registered advertiser in response to the received advertiser registration request, and stores this in the storage unit 41. With the registration, the advertiser ID information is issued to the advertiser 10.

Step ST2: The wall surface provider 11 providing the glass wall surface 24 operates the personal computer 21 to input information necessary for the above-described wall registration. Then, a wall surface registration request is transmitted from the personal computer 21 to the server device 30 via the communication network 2. The wall surface management unit 60 of the server device 30 generates wall surface management data 50 on each registered glass wall surface 24 in response to the received wall surface registration request, and stores this in the storage unit 41. By this registration, wall surface ID information is issued on the glass wall surface 24.

Step ST3: The server device 30 publishes the wall surface management data 50 registered in step ST1 on a homepage or the like, and the advertiser 10 operates the personal computer 20 to browse the wall surface management data 50, and Search for the glass wall surface 24 on which the advertisement is to be displayed.

Step ST4: The advertiser 10 has his / her own advertiser ID information and the glass wall surface 2 retrieved in step ST3.
The personal computer 20 inputs the wall surface ID information of 4, the advertisement ID information of the advertisement content data to be displayed on the glass wall surface 24, the information indicating the time zone to be displayed, and the bid price. Thus, an advertisement display request including these pieces of information is transmitted from the personal computer 20 to the server device 30 via the communication network 2.

Step ST5: The wall surface display content determining section 63 of the server device 30 makes the following judgment at a predetermined time. That is, the wall surface display content determination unit 63
It is determined whether or not a plurality of advertisement display requests for displaying the same glass wall 24 at the same time are received,
If it is determined that it has been received, the process proceeds to step ST6 to conduct an auction, and if not, the process proceeds to step ST7.

Step ST6: The wall surface display content deciding section 63 sets the same glass wall surface 2 received in step ST4.
4, among the plurality of advertisement display requests that are desired to be displayed in the same time slot, the one showing the highest bid price is awarded the right to display the glass wall surface 24 in the time slot.

Step ST7: The wall surface display content determination section 63 executes the advertisement display request made in step ST6 when the processing in step ST6 is executed, and proceeds to step ST5 when the processing in step ST6 is not executed.
To allow the wall surface provider 11 of the glass wall surface 24 to browse the advertisement content data relating to the advertisement display request received in step (1).
Upon receiving the display permission from the personal computer 21, the wall surface display content determination unit 63 notifies the advertiser 1 accordingly.
0, the advertisement ID information of the advertisement content data, the wall surface ID information of the glass wall surface 24, and the glass wall surface 24.
The wall-surface / advertisement-related management data 54 indicating the time zone in which the is used is generated and stored in the storage unit 41.

Step ST8: The display control unit 64 of the server device 30 monitors the time indicated by the timer, and stores the advertisement content data 53 which is determined to be displayed based on the wall surface / advertisement relation management data 54 in the storage unit. 41, and transmits to the personal computer 22 that controls display of the glass wall surface 24 of the associated wall surface ID information before the designated time zone. The personal computer 22 stores the advertising content data 53 received from the server device 30, converts the advertising content data 53 into a format that can be processed by the projector 23, and outputs the format to the projector 23 in a designated time zone. Projector 2
3 irradiates the hologram film 25 on the glass wall 24 with video light corresponding to the advertisement content data 53 input from the personal computer 22. Thus, an advertisement image corresponding to the advertisement content data 53 is displayed on the surface of the glass wall surface 24 opposite to the surface on which the hologram film 25 is stuck.

Step ST9: The billing section 65 of the server device 30 pays the usage fee of the glass wall surface 24 to the wall surface provider 11 and the payment of the advertisement insertion fee by the advertiser 10 based on the settlement data 55. Perform procedural processing.

As described above, according to the communication system 1, information on the glass wall surface 24 on which an advertisement can be displayed can be introduced to the advertiser 10, and an advertisement using the glass wall surface 24 can be provided to the wall surface provider 11. I can introduce the main 10
Advertising display using the glass wall surface 24 can be promoted. Also,
According to the communication system 1, the burden on the advertiser 10 and the wall surface provider 11 associated with the display of the advertisement image can be reduced by the server device 30 managing and controlling the display of the advertisement image on the glass wall surface 24 collectively. .

The above embodiment is an exemplification of the present invention, and the present invention is not limited to the above embodiment. For example,
In the above-described embodiment, the display device in which the hologram film 25 is adhered to the glass wall surface 24 has been exemplified. However, the display device of the present invention may be a liquid crystal display or another CRT (Cathode).
de Ray Tube).

Further, the display device of the present invention has the glass wall 2
A sheet for a touch panel may be attached to the outside of the room 4 so that passers-by who see the image projected on the glass wall surface 24 can input instructions and information such as display switching and own personal information. .

Further, in the above-described embodiment, the case where the video advertisement content data is transmitted from the server device 30 to the personal computer 22 is exemplified. However, the audio content data output together with the video is transmitted from the server device 30 to the personal computer 22. May be sent. In that case, a speaker is provided on the outdoor side of the glass wall 24 at the wall installation location, and the personal computer 22
Outputs an audio signal corresponding to the audio content data received from the server device 30 to the speaker.

In the present invention, the advertising content data may be transmitted to the personal computer 22 in real time from the server device 30 or a transmitting device other than the server device 30 so that a real-time video is projected on the glass wall surface 24. In this case, the server device 30 may output only a video output control signal to the personal computer 22.

[0049]

As described above, according to the present invention,
It is possible to provide a display control device and a display control method capable of reducing the burden on both the administrator and the user of the display device when displaying the content image on the display device and promoting the display of the content image on the display device.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a communication system according to an embodiment of the present invention.

FIG. 2 is a diagram for explaining an installation location of a glass wall on which an advertisement image is displayed.

FIG. 3 is a diagram for explaining a method of displaying an advertisement image on a glass wall surface.

FIG. 4 is a diagram for explaining a method of displaying an advertisement image on a glass wall surface.

FIG. 5 is a functional block diagram of the server device shown in FIG. 1;

FIG. 6 is a diagram for explaining data stored in a storage unit illustrated in FIG. 5;

FIG. 7 is a functional block diagram of a processing unit shown in FIG. 5;

FIG. 8 is a flowchart for explaining an operation example of the communication system shown in FIG. 1;

[Explanation of symbols]

1 ... communication system, 10 ... advertiser, 11 ... wall surface provider,
12 ... wall installation location, 13 ... service provider, 20, 2
1, 22 ... personal computer, 23 ... projector, 24 ... glass wall surface, 25 ... hologram film, 4
0: Communication interface unit, 41: Storage unit, 42: Processing unit, 43: Operation unit, 44: Display unit, 50: Wall surface management data, 51: Advertiser management data, 52: Advertising content management data, 53: Advertising content Data, 54 ... wall
Advertisement-related management data, 55 Payment data, 60 Wall management unit, 61 Advertiser management unit, 62 Advertisement content management unit, 63 Wall surface display content determination unit, 64 Display control unit, 65 Billing unit

 ────────────────────────────────────────────────── ─── Continuation of front page (72) Inventor Tatsuo Shikata 418 No. 31 Uesugada-cho, Hodogaya-ku, Yokohama-shi, Kanagawa F-term (reference) 5C082 AA03 AA36 BB01 MM02 MM05

Claims (11)

[Claims] 1. A display control device for controlling display of one or a plurality of display devices, comprising: storage means for storing display schedule information indicating a display schedule of content on the display device; In response to a request from a content provider who desires to display, based on the display schedule information, a schedule for displaying the content related to the request on the display device is determined, and the display schedule information is determined according to the determination. And a control unit for controlling transmission of content data of the scheduled content to the display device based on the determined schedule. 2. The method according to claim 1, wherein when the plurality of requests are issued in competition for the same display time period of the same display device, the determination unit determines whether the plurality of requests use the display device. The display control device according to claim 1, wherein the request that presents the highest price is selected, and the schedule is determined so that the content related to the selected request is displayed in the display time zone of the display device related to the request. . 3. The display device according to claim 1, wherein the determining unit determines that the content related to the request is to be displayed on the display device, and then allows a manager of the display device to view the content of the content related to the request. The display control device according to claim 1, wherein the display schedule information is updated on condition that the consent has been obtained from the administrator of (1). 4. A display device comprising: a flat glass; a hologram film attached to the flat glass; a projector for irradiating the hologram film with image light corresponding to input content data; The display control device according to claim 1, further comprising: a computer that converts data into a format that can be processed by the projector and outputs the converted data to the projector. 5. The display control device according to claim 1, wherein said control means controls transmission of audio content data to said display device based on said determined schedule. 6. A display control method for controlling image display of one or a plurality of display devices, wherein a server device holds display schedule information indicating a display schedule of content on the display device, wherein the server device Determining, in response to a request from a content provider who desires to display content on the display device, a schedule for displaying the content related to the request on the display device based on the display schedule information; The apparatus updates the display schedule information according to the determination, and the server device performs control of transmitting content data of the scheduled content to the display device based on the determined schedule. A display control method in which a display device displays an image corresponding to the content data received from the server device in a designated time zone. 7. When a plurality of requests are issued in competition for the same display time zone of the same display device, the server device may use the display device among the plurality of requests. 7. The display control method according to claim 6, wherein the request that presents the highest price is selected, and the schedule is determined so that the content related to the selected request is displayed in the display time zone of the display device related to the request. . 8. After the server device determines a schedule for displaying the content related to the request on the display device,
7. The display schedule information is updated on condition that the administrator of the display device is permitted to view the contents of the content related to the request, and the consent is obtained from the administrator of the display device.
Display control method described in 1. 9. The server device according to claim 6, wherein the server device registers the display device in response to a request from an administrator of the display device, and provides information on the registered display device to the content provider. Display control method. 10. The display device converts content data received from the server device into a format that can be processed by a projector, and the projector attaches image light corresponding to the converted content data to flat glass. 7. The display control method according to claim 6, wherein the light is emitted to the hologram film and a video corresponding to the content data is reproduced. 11. The display control method according to claim 6, wherein the server device performs control for transmitting audio content data to the display device based on the determined schedule.