JP2002221900A - Advertisement structure - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement structure which makes it possible to discriminate, contents, such as industrial fields, categories of business and services, of various advertisements at a glance and to easily know what advertisements are carried in what pages. SOLUTION: This structure is provided with frames 5 enclosing respective advertisement blocks 4. The frames 5 are formed of colors 6 and 10 selected by the advertisement contents, such as by the categories of business and the ends of the respective pages 2 are provided with index edges 11 colored by the same colors 6 and 10 meeting the advertisement contents, such as by the categories of business carried on the pages 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement structure in newspapers, magazines, flyers and the like.

[0002]

2. Description of the Related Art An advertisement placed in a newspaper, a magazine, a flyer, or the like has a frame surrounding the advertisement for the purpose of distinguishing the advertisement display space from other articles or other advertisements.

[0003] The frame to be formed may be composed of lines such as ruled lines and dotted lines, or may be varied with a flower pattern or the like. In some cases, words and phrases such as catchphrases and the like are repeatedly arranged to form a frame.

[0004]

In the above-described conventional advertisement structure, only a frame indicating a section is formed as one unit of an advertisement or for the purpose of highlighting an advertisement portion, and the content of each individual advertisement, such as a business type or The purpose, etc. cannot be determined without reading the contents of the advertisement.

[0005] Accordingly, the present invention relates to the industrial field of individual advertising,
The purpose of the present invention is to provide an advertisement structure in which the type of business, service, and the like can be determined at a glance, and the type of advertisement on each page can be easily known.

[0006]

The present invention is characterized in that a frame surrounding each advertisement section is provided, and the frame is formed in a color selected for each type of advertisement such as for each type of business. At the end of each page, an index column colored in the same color according to the type of advertisement, such as the type of business posted on the page, is provided. A page surface of the total index column may be provided. The frame of the advertisement section and the corresponding index column may be provided with an identification display.

[0007] Since the frame surrounding each advertisement section is formed in a color selected for each type of advertisement, such as for each type of business, the color of the frame can be used to recall the contents of the advertisement, and the type of business desired or required. The advertisement target can be easily and quickly selected.

[0008] Also, by looking at the index column provided at the end of each page, the type of business and the content of the advertisement on the page can be seen at a glance. Can be obtained, and if there is a page on which index fields of all pages of newspapers, magazines, etc. are described, the page on which the target advertisement information is placed can be easily known.

[0009] In addition to the colors of the frame and the index column, by adding identifications, specific business names, service names, page layout locations, identification numbers within the same business, and the like are clarified. is there.

[0010]

Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a plan view showing an embodiment of the invention as set forth in claim 1, which is a certain page surface 2 of a newspaper 1 and in which advertisement sections 4, 4,. .

Advertisement sections 4, 4,... Have frames 5, 5,.
Are formed, and each frame 5 defines colors 6A, 6B, etc. such as red, blue, yellow, etc. according to the advertiser's industrial field, or more detailed industries, or according to the content of the advertisement. Each frame 5 is formed by coloring according to colors 6A, 6B,... Determined for each type of advertisement such as for each type of business.

Although the frame 5 may be formed by a line, it is more conspicuous to form the frame 5 with a wide band-like body, and has an effect of making the inside of the advertisement section stand out.

FIG. 2 is a plan view showing an embodiment of the invention according to the second aspect. As shown in FIG. 1, a predetermined color 6A, 6B... The advertisements 7A, 7B,... Are placed in the colored frames 5, 5,..., And the grids 9, 9,.

., The colors 10A, 10B... Corresponding to the colors 6A, 6B... Of the frames 5, 5... Of the advertisements 7A, 7B. .., And the index column 11 allows the type and content of the advertiser posted on the page 2 to be known.

The index column 11 does not have to be continuous in a grid pattern.
Also, squares, triangles, circles, etc. may be arranged and colored at regular intervals, and the index column 11 may be provided at the upper and lower ends of the page surface 2, and the number and place may be set at one to four ends. What is necessary is just to determine selectively.

FIG. 3 is a plan view showing an embodiment of the third aspect of the present invention, in which an index of an advertisement placed on each page as one page 2 of a newspaper 1 or a special page such as a fold. .. Are displayed together with the page code 12 of each page, and by looking at the total index column 13, the types and contents of all the advertisements posted in the newspaper 1 are grasped together with the page. You can do it.

Further, in the lower part of the total index column 13, colors 6, 1
A color classification table 14 indicating the corresponding industry, business type, and advertisement content, which is a selection criterion of 0, is displayed for the convenience of readers who are in contact for the first time or readers who do not remember them.

FIG. 4 is a plan view showing an embodiment of the invention according to claim 4, wherein predetermined colors 6, 10 are provided in the frame 5 and the index column 11 in FIGS. In addition, an identification mark 15 is added.

The identification display 15 displays a business name 15A, a classified symbol 15B, a business name 15A, and the like.
A and a symbol 15B are displayed together with a number 15C (from the first page, a serial number is assigned to the same type of business, etc.), or the location of the symbol 15D in a vertical and horizontal position area like a map.
May be represented by By attaching the identification display 15, the contents of the advertisement information can be quickly and easily understood, and can be used for a search or the like.

[0020]

As described above, according to the present invention, as a unit of advertisement, not only the advertising portion can be made prominent, but also the business type and the advertising content of the advertiser can be intuitively indicated by the color of the frame.
This has the effect that the necessity of advertisement information can be easily and quickly determined.

Since an index column in which the color of the advertiser or the advertising content published on the page is colored in the same color as the frame is provided at the peripheral edge of the page, the necessity of the index can be obtained by the index column. In addition, by providing a page as a total index column in which index columns of all pages are put together, there is an effect that a necessary or interesting advertisement can be examined and a target page can be known. Further, by attaching the identification display, the content, position, and the like of the advertisement information can be quickly understood.

[Brief description of the drawings]

FIG. 1 is a plan view of a page showing one embodiment of the present invention.

FIG. 2 is a plan view of a page surface according to an embodiment of the present invention.

FIG. 3 is a plan view of a page surface according to an embodiment of the present invention.

FIG. 4 is a plan view of an advertisement section showing one embodiment of the present invention.

FIG. 5 is a plan view of another advertisement section according to the fourth embodiment of the present invention.

FIG. 6 is a plan view of another advertisement section according to the fourth embodiment of the present invention.

FIG. 7 is a partial plan view of a page surface according to an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Newspaper 2 Page 3 Article 4 Advertisement section 5 Frame body 6, 6A, 6B Color 7A, 7B Advertisement 8 Side end 9 Grid 10, 10A, 10B Color 11 Index column 12 Page code 13 Total index column 14 Color classification table 15 15A, 15B identification display

Claims (4)

[Claims] 1. An advertisement structure comprising: a frame surrounding each advertisement section; and forming the frame in a color selected for each type of advertisement such as a type of business. 2. The advertisement structure according to claim 1, further comprising an index column colored at the end of each page surface in the same color according to the type of advertisement or the like posted on the page surface. 3. The index column of each page of claim 2 is summarized as follows:
An advertising structure having a page of a total index field displayed together with a page code of the page. 4. The advertisement structure according to claim 1, wherein an identification display is provided on a frame of the advertisement section and a corresponding index column.