JP2002183838A - Point card system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To spread a system in the whole of a district, enable all residents in the district to participate in the system, and to secure enough operation funds to lessen burden of a store, and be helpful for revitalizing the whole of the district. SOLUTION: In this point card system, a point is given to a point card P possessed by a member, and privileges depending on the points are presented to the member. The receipts points P1 are given according to the dealing price with the trade in the store 2 by the store 2, and welfare points P2, are given to the behavior of the member recognized as contribution to the society.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a point card system for giving points to a point card possessed by a member and providing a privilege according to the point to the member.

[0002]

2. Description of the Related Art In recent years, a point card system that gives points to a point card possessed by a member and provides a privilege according to the point to the member has been widely used. This loyalty card system is mainly used between stores and customers, and the loyalty card is provided with points according to the purchase amount purchased in the store by the customer, and the customer is awarded to the loyalty card. These points can be used for payment at the time of purchasing the next product, or when the number of points reaches a certain number, a service corresponding to the number of points can be received from the store side. As a result, stores are trying to secure customers and increase their motivation to purchase, which is linked to sales promotion.

[0003] On the other hand, this point card system is not limited to one store, but is extended to the whole shopping street, and is used for promotion and activation of the shopping street.

FIG. 2 is a diagram showing a conventional example of a point card system for the purpose of promoting a shopping district. This point card system is composed of a shopping mall promotion association 21, individual stores 22 forming the shopping street, and customers 23. Transactions centering on points and money between the three parties are, for example, as follows. It is something like

First, in transaction X, the shopping mall promotion association 21
Issues points to each store 22 at 2 yen / point. Next, in the transaction Y, when the customer 23 purchases a product, the store 22 gives the customer 23 1 point / 100
Give points in percentage of circle. Subsequently, when the points are returned from the customer 23 to the store 22 in the transaction Z1, the store 22 provides the customer 23 with money or a product equivalent thereto at a rate of 1 yen / point. The redemption of the points occurs when the number of points of the customer 23 reaches a predetermined number of points (for example, 500 points) or when the customer uses the points to pay for the purchase of goods.

[0006] In the transaction W, the store 22 further returns the points returned from the customer 23 to the shopping mall promotion association 21 and receives a price from the shopping mall promotion association 21 at a rate of 1 yen / point.

[0007] In the transaction Z2, the customer 23 returns points not only to the store 22 but also to the mall promotion association (or a financial institution acting on behalf of the mall promotion association) 21. In this case, the shopping mall promotion association 21 provides the customer 23 with money or an equivalent product at a rate of 1 yen / point.

Therefore, in the conventional point card system described above, the shopping mall promotion association 21 issues points at a rate of 2 yen / point and buys back points at a rate of 1 yen / point, and the difference (1 The total sum of (yen / point) × the number of issued points and (the number of points not redeemed from the customer 23) × (2 yen / point) remains at the shopping district promotion association 21 and the amount is It will be used to fund the smooth operation of the system.

[0009]

By the way, the above-mentioned conventional point card system surely leads to the promotion of the sales of each store 22 by fixing the customer and improving the customer's willingness to purchase, thereby promoting the shopping street. Although it can be useful, it has the following problems from the viewpoint of revitalization of regions (for example, municipalities).

A shopping district is a part of a region (for example, a municipal government) and does not necessarily activate the entire region.

[0011] Card members are limited to customers and only a part of local residents participate.

[0012] Since stores without merit do not participate,
The operating funds for the system tend to be insufficient, and the burden on participating stores increases.

The present invention has been proposed in view of the above,
Providing a point card system that can spread the system throughout the region, allow all residents of the region to participate, secure sufficient operating funds, reduce the burden on stores, and help revitalize the entire region The purpose is to do.

[0014]

In order to achieve the above object, according to the first aspect of the present invention, a point card is provided for giving a point to a point card possessed by a member and providing a privilege according to the point to the member. The system is characterized in that the point is given by the store in accordance with the transaction price accompanying the commercial transaction in the store, and the point is given to a member's action deemed to have contributed to society.

According to a second aspect of the present invention, in addition to the configuration of the first aspect, the member is a resident of a predetermined area and the store is a store in the area. It is characterized by.

Further, the invention according to claim 3 provides, in addition to the configuration of the invention according to claim 1 described above, among the above points, the action given to the action recognized to have contributed to the society includes a company. It is characterized by being an organization.

[0017]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a diagram showing a configuration example of a point card system according to the present invention. The point card system according to the present invention is a system constructed in a region 5, and includes a region center 1, individual stores 2 forming a shopping street in the region 5,
It is composed of various organizations 3 such as companies, facilities, and administrative organizations existing in the area 5, and local residents 4. Here, the area 5 has a size of, for example, a municipal or a town.

The transaction centering on points and money among the four members of the local center 1, the store 2, the group 3, and the local resident 4 is as follows.

First, in this point card system, the regional center 1 distributes a point card P to all the local residents 4. Here, the local resident 4 is, for example, a resident of elementary school students or more who lives in the region 5. The point card P is a magnetic card or an IC card that can be rewritten using a card reader / writer.

In the transaction A and the transaction B, the regional center (or a financial institution acting on behalf of the regional center) 1 issues points to each store 2 and various organizations 3 at 2 yen / point. .

In the transaction C, when the local resident 4 purchases a product at the store 2, the store 2
Sales points P1 at a rate of 1 point / 100 yen
give. Next, when the sales point P1 is returned from the local resident 4 to the store 2 in the transaction E, the store 2 provides the local resident 4 with money or an equivalent product at a rate of 1 yen / point. I do. Note that this sales point P1 is returned when the sales point P1 of the local resident 4 reaches a predetermined number of points (for example, 500 points),
This occurs when the local resident 4 uses the sales point P1 to pay for the purchase of a product.

In the transaction G, the store 2 further returns the sales point P1 returned from the local resident 4 to the local center 1, and receives the price from the local center 1 at a rate of 1 yen / point.

On the other hand, in this point card system,
In Transaction I, the local resident 4 performs a welfare activity (for example, cleaning a park or a town, comforting a nursing home, various volunteer activities, etc.) in the area 5, and contributing to the area 5. A certificate (for example, a document stating that you have been engaged in cleaning work for two hours, a document stating that you have been in a nursing home for one hour) is issued from the region 5. In addition, the local resident 4 who has been issued this certificate, in the transaction D,
When the certificate is submitted to the organization 3, the organization 3 gives the local residents 4 welfare points P2 at a rate of 10 points / hour. Next, in transaction F, local residents 4
When the welfare point P2 is returned to the group 3 from the group 3, the group 3 provides the local resident 4 with money or an equivalent product at a rate of 1 yen / point. The return of the welfare point P2 is based on the sales point P described above.
As in the case of 1, it occurs when the welfare point P2 of the local resident 4 reaches a predetermined number of points (for example, 500 points).

Then, in the transaction H, the group 3 further returns the welfare point P2 returned from the local resident 4 to the local center 1, and receives the price from the local center 1 at a rate of 1 yen / point.

Therefore, in the point card system of the present invention, the point is 2 yen / point at the regional center 1.
Issued to stores 2 and groups 3 at the rate of points, 1
It means that they are repurchased from there at the rate of yen / point, and the difference (1 yen / point) x the number of issued points and (the number of points not returned by the local resident 4) x
The total amount of (2 yen / point) remains at the local center 1, and the amount distributes funds for smoothly operating this system, for example, a point card creation cost and a card reader / writer. It is used for the cost of the system and the cost of advertising the system.

By the way, regarding the welfare point P2,
Due to its nature, it is not always necessary to receive money or merchandise at the time of return, and the use may be diversified based on the will of the local residents 4. For example, by accumulating the welfare points P2 without returning them, the public facilities can be used preferentially, or the welfare facilities such as nursing homes can be preferentially entered in the future. Good.

Also, since the welfare point P2 is given for cleaning of parks and towns, comfort of nursing homes, various volunteer activities, and the like, the contents of the activities are diversified and all of them are welfare points P2. In summary, it is not possible to clarify the details of the activities. Therefore, the activities are classified by classification code, for example, classification of the garbage in the park is classification code 1, cleaning of the town is classification code 2, comfort of nursing homes is classification code 3, and blood donation is classification code 4. It is possible to clarify what kind of activity the welfare point P2 is given.

Further, returning the welfare point P2 given to the "blood donation" of the division code 4 in the above example to money or merchandise is something that everyone feels resistance to, and in that case, By utilizing the division code, for example, the return of the welfare points P2 belonging to the division code 4 to money or merchandise may not be permitted, but may be accumulated and returned by another method.

As described above, in the point card system of the present invention, not only the sales point P1 but also the welfare point P2 are given as points to be given to the point card P. Not limited to those who use, all local residents 4, for example, elementary school students and above, are eligible. Therefore, in the regional center 1, the number of issued point cards P and the number of issued points can be significantly increased, thereby increasing funds and operating the point card system more soundly and more effectively. it can.

Further, since sufficient funds can be secured, the economic burden on the store 2 and the like can be reduced, and the system can be smoothly operated from this point as well.

Also, by giving the sales point P1,
By fixing the customer and improving the customer's willingness to purchase, the sales of the individual store 2 can be promoted, which can be used to promote the shopping district. In the present invention, the welfare point P2 is also given. The inhabitants 4 will actively take actions that can contribute to the area 5, and therefore, can be reliably linked to the activation of the entire area 5.

Further, since various organizations 3 such as companies, facilities, and administrative organizations can participate in this point card system, various organizations which have been weakly related to the region come into the region 5 in the past. Thus, the sense of unity with the region 5 can be increased, and this can also lead to the activation of the region 5.

Further, only in the area 5, the points P1,
It is assured that P2 will be issued and returned, and therefore the operation can be carried out without waste and with peace of mind for regional revitalization.

In the above description, the welfare point P2 is given to the welfare activities of the local residents 4. However, the present invention is not limited to this. May be given.

The organization 3 gives the welfare point P2. However, instead of the organization 3, for example, the local center 1 may directly carry out the work, or the store 2
May perform the task.

In the above description, the unit price of points when issuing and returning points and the ratio of giving sales points P1 and welfare points P2 to the local residents 4 have been exemplified. However, these are merely examples. It does not need to be limited, and may be set to any appropriate value so that the system operates smoothly.

[0038]

As described above, in the point card system of the present invention, not only points associated with business transactions but also points that are recognized as having contributed to society are given as points to be given to the point card. Therefore, those who use the point card are not limited to those who use the store, it is possible to target all local residents, for example, all elementary school students or more, so the regional center, the number of point cards issued and The number of points to be issued can be greatly increased, thereby increasing funds, and the point card system can be operated more soundly and more effectively.

Further, since sufficient funds can be secured, the economic burden on stores and the like can be reduced, and from this point, the system can be operated smoothly.

Further, by giving points associated with commercial transactions, by securing customers and increasing their willingness to purchase, sales of individual stores can be promoted, which can be used to promote shopping streets and contribute to society. Since the points given to the actions given are also given, the local residents will actively take actions that can contribute to the area, and therefore, it can be surely linked to the vitalization of the entire area.

Furthermore, since various organizations such as corporations, facilities, and administrative organizations can participate in this point card system, various organizations which have been weakly involved in the region come into the region. This can increase the sense of unity, and from this point it can also lead to regional revitalization.

In addition, issuance of points only within the area,
It is certain that the return will be made, and therefore, the operation can be carried out without waste and with peace of mind for regional revitalization.

[Brief description of the drawings]

FIG. 1 is a diagram showing a conventional example of a point card system for promoting a shopping street.

FIG. 2 is a diagram showing a configuration example of a point card system of the present invention.

[Explanation of symbols]

 1 Regional Center 2 Stores 3 Groups 4 Local Residents 5 Regional P Reward Cards P1 Sales Points P2 Welfare Points

Claims (3)

[Claims] Claims: 1. A point card system for giving a point to a point card possessed by a member and providing the member with a privilege according to the point. In the point card system, the point is given by the store in accordance with a transaction price accompanying a commercial transaction in the store. A point card system that gives members actions that are deemed to have contributed to society. 2. The point card system according to claim 1, wherein the member is a resident of a predetermined area, and the shop is a shop in the area. 3. The point card system according to claim 1, wherein among the points, an entity including a company gives an action recognized as having contributed to society.