JP2002183598A - Advertisement business model - Google Patents

Abstract

PROBLEM TO BE SOLVED: To distribute advertising information using the Internet and a cellular phone network, a grasp the trend of consumers making the most of two-way communication and to carry out many unspecified advertisements efficiently, in large quantities at a reasonable cost. SOLUTION: A contribution of an advertising business model using the Internet can be made, that is, a server and a display system usable by many unspecified customers are installed at arbitrary places. The customer who wants an advertisement to be carried, generates own advertising information and distributes it to the server over the Internet. Voice and illumination for enhancing advertisement effects can be added, and the advertisement information is displayed on the display system through the cellular phone network, while the trend and need of a consumer are grasped, making a dialog with the consumer via a cellular phone, while displaying the advertisement. Since many issues of advertisements are handled on one display system, advertising means of high efficiency and reasonable cost is provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising business, and distributes and displays information such as advertising information and games on a display system installed at an arbitrary place via the Internet and a cellular phone network. This is related to an advertising business model characterized by two-way communication between the Internet and a mobile phone network, which makes it possible for an applicant to view and apply for or make a reservation.

[0002]

2. Description of the Related Art Signboard advertisements, which are often seen around town and around stations, are fixed bulletin boards.
It can be said that the contents of the notice are obsolete quickly and its advertising effect is extremely low. Also, the number of billboards is naturally limited by the installation location.

[0003] In recent years, light-emitting display boards and other displays have been increasingly introduced because of their versatile display, but these are also one-way traffic from the advertiser side, and consumer reactions have occurred. I can't know.

[0004] On the other hand, an advertisement by TV broadcasting has a skillfully incorporated sound in a moving image, animation, or the like, and can be said to have a high advertising effect, but the advertisement fee is extremely high.

[0005]

Needless to say, advertising is an extremely important sales tool for companies and shops. However, as described above, the current advertising technologies have significant problems. The present invention is to provide consumers with an unspecified number of consumers in public places in real time with advertisements that live dynamically in response to the rapidly changing economic and social situations by inviting the participation of consumers. The aim is to increase the effectiveness of advertising by increasing penetration and to accurately grasp consumer needs and contribute to corporate management.

Furthermore, it is well known that energy saving is an important issue that is required in all fields in order to prevent global warming, etc., and energy saving by eliminating paper advertising media such as inserting newspapers is also known. This is no exception.

[0007]

According to the present invention, as described in claim 1, a display system is installed at an arbitrary place where the general public gathers to display advertisements of an unspecified number of advertisers at any time. As described in the eighth aspect, the use efficiency of one advertisement signboard is greatly improved by using a means of dividing an image into several frames and simultaneously transmitting advertisements of a plurality of companies.

Further, the present invention can dramatically increase the amount of advertisements to be handled, for example, by displaying images dynamically like TV broadcasting and increasing the number of displays per time.

Further, as described in claim 2, the means for enabling conversation with the viewer is different from current one-way advertisements in that it accurately grasps the trends and needs of consumers and conducts corporate activities. It greatly contributes to

[0010] Further, as described in claim 3, the method of effectively combining voice and light to attract the attention and interest of the audience makes the advertising activity more effective.

[0011] Further, as described in claim 4, it is possible to further improve the effect by always knowing the movement of the audience and the surrounding situation through a sound collecting microphone and a camera, and performing an advertisement in harmony with the situation. Can be.

Further, as described in claim 5, there is no other kind of advertising means for inviting consumers to participate in advertisements, games, etc., to absorb consumer needs, and to enjoy games, etc. It will open a new exhibition ground for advertising.

[0013] Further, as described in claim 6, the significance that a customer can create an advertisement directly on the Internet, and the advertisement information being created by a specialized company can be confirmed from the creation stage with the participation of the customer. This allows customers to reflect their opinions, shortens creation time and significantly reduces advertising costs. The use of the Internet also eliminates the need for paper media and contributes to resource saving.

Further, the schedule of the display place, display period, display time, and number of display times is instantaneously provided by the scheduling service, and the update of these can be performed in real time. You can choose and you can expect a high advertising effect.

[0015] Further, as disclosed in claim 7, the service for disclosing the usage fee and the contract content in parallel with the creation of the advertisement can obtain the trust of the customer in terms of transparency and promptness, and can provide credit card settlement. And bank transfer e-commerce,
Contribute to the speed and certainty of the advertising business.

Further, as described in claim 9, the means by which the advertising business company makes proposals on the contents of the advertisement through the support service to the advertisement creator is to fulfill the social responsibilities of the company and maintain public order and morals. It plays an important role.

Further, as described in claim 10, the incorporation of the encryption code into the cellular phone net, together with the virus elimination function in the server and the self-diagnosis program of each system, allows the telephone code from the third party to be transmitted. It is essential to protect the system from misconnections and software interference.

[0018]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to FIG. The unspecified customer shown in FIG. 1 refers to a user of the advertising business model of the present invention. Customers, or professionals who create advertisements, can use the advertising business model via their Internet personal computers. The business system is the center of the present invention, and a plurality of servers incorporating an advertiser program are installed at arbitrary locations by a business operator. A plurality of display systems are installed by selecting places where the general public gathers more and the advertisement effect is high. The business system and the display system are independent of each other. That is, the business system may be operated by a business operator (provider) that implements the present invention, and the display system may be operated by a business operator or another operator.

The user of the advertising business model is enabled by the customer himself / herself accessing the server via a personal computer. The advertiser program installed on the server is started, and the agreement for the terms of use is first required. For example, it is the attribution of responsibility of the created advertising property, and the matters to be observed regarding the copyright, intellectual property right, and industrial property right of a third party. Next, enter each menu.

First, from the set menu,
By clicking on the [Create / Edit] menu, you can create a display screen for advertising properties with the image of the homepage,
Can be edited and updated. The display information can use all of the characters, images, photos, etc. that can be handled by a personal computer. Music or narration to be harmonized can be inserted or edited on the display screen, and (12) the operation of the light emitting system can be set.

In the [Setting] menu, a desired display place, a display period, a display time, a display frequency, and the like of the created advertisement article can be designated. The specified condition is immediately scheduled by the scheduling function of the advertiser, and the result is presented.
The customer proofreads and signs this.

In the [real-time communication] menu, (20) questionnaires with viewers, games, quizzes,
Response to reservations, etc., (11) voice system and (1)
2) The light emitting system is controlled in real time, and the display system is equipped with (13) sound collecting microphone, (14)
▼ Camera, ▲ 15 ▼ You can view and operate data from the weather observation system.

In the [search] menu, (20) the user can read a questionnaire sent from a viewer and can search for a service such as a place where a display system is installed.

Each menu has a response by a one-click operation, a friendly explanation and guidance help.

The business system is composed of a plurality of independent servers. A plurality of mobile phones are connected to each server. First, the services of [creation / editing], [setting], [real-time communication], and [search] are performed in response to the Internet access from the customer. The created advertisement information is stored in the storage device of the server.

Further, in parallel with the execution of the service, the usage fee is calculated in accordance with the content of the advertisement information, and a contract is created based on the calculation and presented to the customer.
The charge is calculated based on the number of screens used, the use time zone, and the use time depending on the location of the display system. The fee can be set differently depending on the installation location of the display system and the time of use. When the customer confirms the contract contents and the fee and signs the contract, the contract of the advertising business model is established. On the other hand, the [real-time communication] and [search] menus are charged separately according to the usage time.

The advertisement information of the customer stored in the storage device of the server is automatically communicated between the portable telephone and the portable telephone based on the schedule function of the advertiser, and the portable telephone is stored in the personal computer. Delivered to the device.

Further, a self-diagnosis program is constantly operated in the server to diagnose the reliability of the server system.

The display system comprises a large-sized display panel and its (17) control unit, (10) personal computer, and (16) mobile phone. ▲ 10 ▼ On the personal computer,
(18) The display program is installed, and (1)
It is systemized with 4) camera, (12) light emitting system, (11) sound system, (13) sound collecting microphone, and (15) weather observation system. As the large display panel, a projector, an LED (light emitting diode element), an LCD (liquid crystal display), a PDP (plasma display), or the like is used. {Circle around (17)} The control unit enlarges the display circuit with the drive circuit for the large display panel.
▼ Has a control program. The size of the display dot is designed for a large screen.

First, (16) the advertisement information received by the mobile phone is temporarily stored in the storage device of the (10) personal computer. (10) The advertisement information is changed to (1) by the control of the personal computer.
7) Delivered to the control unit. (17) The control section transfers the advertisement information to the large display panel after the (19) control program enlarges the size, and performs display.

In synchronization with this display, the (11) audio system and the (12) light emitting system are driven, and (20)
Viewers are provided with music, narration and light illumination. Light emission can be controlled by color and intensity.

Further, the customer operates the server, and
It is possible to drive a camera 14, a microphone 13, a microphone 13, a meteorological observation system 15, and the like, and to check their images, sounds, and data in real time. It is also possible to control the directivity of the camera (14) or the microphone (13).

The power of the display system is turned on and off by the personal computer according to a control signal from the server.

In the display system, a self-diagnosis program is constantly patrolled similarly to the server, and the reliability of the display system is diagnosed.

(20) The response of the viewer (21) from the portable telephone or portable information terminal is transmitted to the server via the portable telephone network, and the customer can communicate by accessing the server. is there. Of course ▲
It is also possible to have a direct conversation between the (20) viewer's (21) mobile phone and the customer's mobile phone.

[0036]

As described above, according to the present invention, a large number of unspecified advertisements can be performed efficiently and in large quantities using one display panel. In particular, the display screen of the advertisement is updated dynamically and freely, so that new product information is always transmitted, effective use of sound and light emission, etc. Understanding the trends and needs of the company will bring a new dimension to advertising. In addition, the fact that the customer can directly create the advertising information, the investment amount and the operating cost for the entire present invention are much lower than those of TV broadcasting, etc., and the customer can be provided with cheap advertising means.

[0037]

[Brief description of the drawings]

FIG. 1 is a block diagram showing an example of an advertising business system according to the present invention.

[Explanation of symbols]

 1. Unspecified customers 2. Customer 3. PC 4. Business system 5. Server 6. Advertiser 7 Mobile phone 8. Display system 9. Large display panel 10. 10. Personal computer 11. (11) Voice system (12) Light-emitting system (13) Sound collecting microphone [14] Camera 15. (15) Meteorological observation system 16. Mobile phone (17) Controller 18. (18) Display program (19) Control progress 20. ▲ 20 ▼ Viewers 21. ▲ 21 ▼ Mobile phone

Claims (11)

[Claims] 1. For the purpose of using an unspecified number of customers,
The server and the display system are installed separately at any place. The advertisements, advertisements, product information, etc. that the customer or the specialized company wishes to the server through the Internet,
It distributes vacant information on car parking lots, restaurants, theaters, etc., questionnaires, event information, etc., as well as videos, games, and quizzes. The server that has received the distribution places the information on the mobile phone net and distributes the information to the display system, and posts it to the general public. The viewer who sees them can use the mobile phone or the portable information terminal to communicate with the server, such as commenting on the contents of the bulletin, participating in the game, or making a reservation. Customers use the opinions and information received to quickly understand the reactions and needs of consumers and use them for management. An advertising business model characterized by two-way communication using the Internet and mobile phone nets as advertising means. 2. Further, while watching a questionnaire, a game, a quiz, and the like in which the customer and the viewer are displayed,
2. The advertising business model according to claim 1, wherein conversation can be performed in real time using a mobile phone or a portable information terminal. 3. An audio system, a light emitting system, and the like can be added to the display system in order to attract the attention of the audience and enhance the advertising effect. 3. The advertising business model according to claim 1, wherein these can be controlled in real time according to the situation of the audience. 4. The display system may include a sound collecting microphone, a camera, a weather observation system, and the like, which can be remotely operated to search for a movement of an audience. 3. The advertising business model according to claim 1, wherein these data are taken into a server and can be used at any time via the Internet. 5. The advertising business model according to claim 1, wherein the server has an analysis function of providing a response to a questionnaire or reservation made by a viewer to a flight of a customer. 6. A customer or a professional who wants to publish an advertisement communicates with a server via the Internet to create or edit a display screen, video, audio, etc., a display location, a display period, and a display time. 3. The advertisement business model according to claim 1, wherein a band and the number of times of display can be specified. 7. Advertising business operator (provider)
Presents the usage fee and the contract details to the user via the server and obtains approval. Charge collection is made by credit card payment and bank transfer, and the contract is established when the payment is confirmed. The advertising business model according to claim 1 or 2, wherein 8. The screen of the display system may be divided into several frames. 3. The advertisement business model according to claim 1 or 2, wherein, for example, a product advertisement and a game can be displayed in a multiplex manner. 9. The advertisement business operator supports creation of a display screen or a video created by a customer or a specialized company, and provides appropriate advice to the creator from the viewpoint of public order and morals. The advertising business model according to claim 2. 10. A display system, a server, and a personal computer of a customer or a specialist are present independently of each other. A mobile phone is incorporated in both the display system and the server, and communication between the two uses a mobile phone net. 3. The advertising business model according to claim 1, wherein information communication between the server and the customer's personal computer is performed using the Internet. 11. The display system and the server are provided with a self-diagnosis program and a virus elimination function in order to enhance the reliability of the system. 3. The advertising business model according to claim 1, wherein the mobile phone is provided with a unique telephone number and an encryption code in order to prevent erroneous connection or interference from a third party.