JP2002171509A - Cm broadcast collection system and server used for this system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a CM broadcast collection system that can recognize which CM is broadcast how many times in each broadcast station in broadcast areas. SOLUTION: The CM broadcast collection system is provided with terminals 10 and a server 20 that are connected to a network 1, the terminals are provided at each of broadcast stations located in broadcast areas 31, 32, 33, etc., the terminals always receive broadcast programs from each broadcast station in each broadcast program, extract the CM code attached to the broadcast program, transmit collection data D1 including at least the CM code, broadcast area data and broadcast station data to the server via the network, and the sever receives the collection data from the terminals and stores the collection data.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a CM (commercial) broadcast totaling system and a server used in the system. More specifically, the present invention relates to a CM broadcast totaling system capable of ascertaining a CM broadcasting status and the like, and a server used in this system.

[0002]

2. Description of the Related Art Hitherto, it has often been necessary to confirm whether a CM broadcast has actually been made. For example, when a broadcast station or an advertising agency is requested to broadcast an advertisement by an advertiser, the advertiser may subsequently request confirmation (proof) that the advertisement was actually broadcast. The proof was provided by a broadcasting station etc. by self-report. For this reason, although the CM broadcast is not actually performed, a report indicating that the commercial has been broadcast may be made, which often causes trouble. So, to solve such troubles,
The following confirmation systems have been adopted for television commercials. In this confirmation system, a CM code is assigned to a TV commercial (hereinafter, simply referred to as a CM). The CM code is exactly "10 digits C
"M code" is a character string consisting of 10 single-byte alphanumeric characters attached to each TV commercial, defined by the Japan Broadcasting Corporation and the Japan Advertising Association, Attached to all different CM materials (CM content itself). The first four digits are the “advertiser code” assigned to the advertiser, and the last six digits are the “CM” assigned to each CM material.
Material common code ". For example, if the CM code is 8ABC6FGHG7, 8ABC is an advertiser code and 6FGHG7 is a CM material common code. Such CM code is used for each CM material 1
Embedded in each one. This CM code is embedded in each video material in a gap between radio waves (VBI = VR system) or in the form of a digital watermark (WTM system), as in data broadcasting. Therefore, according to this confirmation system,
For example, a broadcast is received by a receiving device arranged in a state equivalent to a television or the like of a general home, and the CM during the broadcast is received.
By detecting the code, it can be confirmed that the CM material has actually been broadcast.

[0003]

In the above-described confirmation system, it is only possible to confirm whether or not the CM has actually been broadcast. For example, one advertiser A
When the broadcaster “B” (or the advertising agency “C”) is requested to broadcast the CM “X” on the “B” channel, the advertiser A (or the broadcasting station B or the advertising agency) Store C) can only confirm whether or not the CM “X” was actually broadcast on channel “B”. Therefore, <Problem 1> In the above confirmation system, it is not possible to know what and how many CMs were broadcast in a plurality of broadcast areas (for example, Tokyo, Osaka, and Nagoya). <Problem 2> In the above confirmation system, a plurality of broadcasting stations (for example, in the case of Tokyo, four channels (hereinafter c)
h), 6ch, 8ch, 10ch, 12ch), it is not possible to know what and how many CMs were broadcast.

A first object of the present invention is to solve the above-mentioned problem 1 and provide a CM broadcast totaling system and a system capable of knowing what and how many CMs have been broadcast in a plurality of broadcast areas. It is to provide a server to be used. A second object of the present invention is to solve the above problem 2 and provide a CM broadcast totaling system capable of knowing what kind of CM has been broadcast and how many CMs have been broadcast at a plurality of broadcasting stations, and a server used for this system. It is in.

[0005]

In order to achieve the first object, a CM broadcast totaling system according to claim 1 operates under a condition including a terminal device and a server which can be connected to a network. The system, wherein the terminal device comprises:
It is arranged in each of a plurality of broadcast areas, receives broadcasts in each broadcast area at all times, extracts CM codes attached to the broadcasts,
Aggregation data including M code and broadcast area data
A terminal device that transmits the data to a server via a network, wherein the server is a server that receives the aggregation data from the terminal device and stores the aggregation data. In order to achieve the second object, a CM broadcast totaling system according to claim 2 is a system that operates under conditions including a terminal device and a server that can be connected to a network, wherein the terminal device is , Provided for each of a plurality of broadcasting stations, while constantly receiving the broadcasting from each broadcasting station, extracting the CM code attached to the broadcasting, and collecting the totaling data including at least the CM code and the broadcasting station data. , A terminal device that transmits the data to a server via a network, wherein the server is a server that receives the aggregation data from the terminal device and accumulates the aggregation data. In order to simultaneously achieve the first and second objects, the CM broadcast totaling system according to claim 3 is connectable to a network.
A system that operates under conditions including a terminal device and a server, wherein the terminal device is provided for each broadcast station in a plurality of broadcast areas, and broadcasts from each broadcast station in each broadcast area. A terminal device that constantly receives, extracts a CM code attached to the broadcast, and transmits totaling data including at least the CM code, broadcast area data, and broadcast station data to a server via a network. Wherein the server is a server that receives the tabulation data from the terminal device and accumulates the tabulation data. In order to achieve the first and / or second object, the server according to claim 4 is the server according to claim 1, 2, 3, or 3.
A server for use in a broadcast tallying system, wherein the server receives tallying data from the terminal device and accumulates the tallying data. A server according to a fifth aspect is a server used in the CM broadcast totalizing system according to the first, second, or third aspect, wherein the server receives totalizing data from the terminal device, and receives the totalizing data. Are stored to construct a database for CM broadcast information, and the database for CM broadcast information is made public on a network.

[0006]

According to the first aspect of the present invention, the CM broadcast totaling system
A system operating under conditions including a terminal device connectable to a network and a server, wherein the terminal device is disposed in each of a plurality of broadcast areas and constantly receives a broadcast in each broadcast area. A terminal device that extracts a CM code attached to the broadcast, and transmits, to a server via a network, aggregation data including at least the CM code and the broadcast area data, the server comprising: Since the server receives the tabulation data from the terminal device and accumulates the tabulation data, according to the CM broadcast tabulation system, each of the terminal devices arranged in a plurality of broadcast areas causes a broadcast. The broadcast in the area is always received, the CM code attached to the broadcast is taken out, and at least the CM code is taken out. Aggregate data including a broadcast area data and, via the network is sent to the server, the aggregation data comes to be accumulated is received by the server. Therefore, with this server,
In a plurality of broadcast areas, it is possible to know what and how many CMs have been broadcast. The CM broadcast totaling system according to claim 2, which is a system that operates under conditions including a terminal device and a server that can be connected to a network, wherein the terminal device is provided for each of a plurality of broadcast stations, Receives broadcasts from each broadcast station at all times, extracts CM codes attached to the broadcasts, and transmits tally data including at least the CM codes and broadcast station data to a server via a network The server is a server that receives the aggregation data from the terminal device and accumulates the aggregation data. Therefore, according to this CM broadcast aggregation system, The provided terminal device constantly receives the broadcast from each broadcasting station, extracts the CM code attached to the broadcast, and broadcasts at least the CM code. Totalizing data including station data, via a network are sent to the server, the aggregation data comes to be accumulated is received by the server. Therefore, this server makes it possible to know what and how many CMs have been broadcast at a plurality of broadcasting stations. 4. The CM broadcast totaling system according to claim 3, wherein the system operates under a condition including a terminal device and a server that can be connected to a network, wherein the terminal device has a plurality of broadcast stations in a plurality of broadcast areas. Provided for each broadcast station, always receives a broadcast from each broadcast station in each broadcast area, extracts a CM code attached to the broadcast, and includes at least the CM code, broadcast area data, and broadcast station data. This is a terminal device that transmits the aggregation data to a server via a network, and the server is a server that receives the aggregation data from the terminal device and accumulates the aggregation data. According to the CM broadcast totaling system, each broadcasting station in each broadcasting area is provided by a terminal device provided for each broadcasting station in a plurality of broadcasting areas. CM broadcast from is received at all times, are assigned to the broadcast
The code is taken out, and the tabulation data including at least the CM code, the broadcast area data and the broadcast station data is transmitted to the server via the network, and the tabulation data is received and accumulated by the server. The Rukoto. Therefore, this server makes it possible to know what and how many CMs have been broadcast in a plurality of broadcast areas and in a plurality of broadcast stations. The server according to claim 4 is the server according to claim 1,
Or a server used in the CM broadcast totaling and system described in 3 above, which is a server that receives totalizing data from the terminal device and stores the totaling data. It becomes possible to know what and how many CMs have been broadcast in and / or at a plurality of broadcasting stations. The server according to claim 5 is the CM according to claim 1, 2, or 3.
The server used in the broadcast tallying system is a server that receives tallying data from the terminal device and accumulates the tallying data. It becomes possible for a broadcasting station to know what kind of CM has been broadcast and how much. Further, this server is a server that receives the tabulation data from the terminal device, accumulates the tabulation data, constructs a CM broadcast information database, and publishes the CM broadcast information database on a network. Therefore, a person who can access this server accesses the server through the network, and in a plurality of broadcast areas and / or in a plurality of broadcast stations,
It becomes possible to know what CM and how much was broadcast.

[0007]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing an embodiment of a CM broadcast totaling system according to the present invention.
Is a block diagram of each broadcasting area.

As shown in FIG. 1, this CM broadcast totaling system is a system that operates under conditions including a terminal device 10 and a server 20 that can be connected to a network (the Internet in this embodiment) 1. is there.

As shown in FIG. 1 and FIG.
Are provided for each broadcasting station 40 (see FIG. 2) in a plurality of broadcasting areas 31, 32, 33,... For example, as shown in FIG. 1, assuming that the broadcast area 31 is the Tokyo area, the terminal device 10 transmits each broadcast station (4 ch, 6 ch, 8 ch, 10 ch,
channels, 12 channels, and satellite broadcasting stations and cable television stations). In FIG. 1, 10 (a) is a terminal device for 4ch, 10 (b) is a terminal device for 6ch, 10 (c) is a terminal device for 8ch, and 10 (d) is 1
10 (e) is a terminal device for 12ch, 10 (f) is a terminal device for satellite broadcasting, and 10 (g) is a terminal device for cable television (CATV).

As shown in FIG. 2, each terminal device 10 (a,
(b, c,...) (hereinafter, the code is simply denoted by 10 unless otherwise required) includes a receiving device 11 and a personal computer (personal computer) 12 connected thereto.

The receiving device 11 has the same configuration as, for example, a television or a tuner for general home use, and can always receive a broadcast from the broadcasting station 40. Note that 41
Is a broadcast transmission facility (including analog broadcasting and digital broadcasting), and 42 is a secondary broadcasting station (cable TV station, Internet, etc.).

A board for extracting a CM code from the broadcast content received by the receiving device 11 is incorporated in the personal computer 12. Also, the personal computer 12
The aggregation data D1 including the CM code, the broadcast area data, and the broadcast station data extracted from the broadcast content can be transmitted to the server 20 via the network 1.

FIG. 3 is a partial conceptual diagram showing an example of the tallying data D1. In this example, the tallying data D1 (a) of the 4ch terminal device 10 (a) arranged in the Tokyo area 31 is used. Is shown. In this figure, "area code" is broadcast area data, and "station code" is broadcast station data. Also, as is clear from this figure,
In this embodiment, the date and time data of receiving the CM code is also included in the tallying data. For example, when the date and time of receiving the CM code “8ABC6FGHG7” is 2000
If it is 10:00 a month, the data "200001210
"00" is also included in the tabulation data. Such totaling data D1 is sent to the server 20 via the network 1 as needed.
, Or may be transmitted collectively for a certain period (for example, every hour or every day). In this embodiment, a certain period of time is transmitted at a time, and the number of broadcasts (the number of receptions) for each CM code during the certain period is counted, and the data of the number of times is also counted. The data is transmitted by being included in D1.

As described above, each terminal device 10 always receives the broadcast from the broadcasting station by the receiving device 11, extracts the CM code attached to the broadcast by the personal computer 12, and obtains at least the CM code Aggregation data D1 including broadcast area data and broadcast station data can be transmitted to the server 20 via the network 1.

The server 20 is constituted by a database server, receives the tallying data D1 from the terminal device 10, accumulates the tallying data D1, and constructs a CM broadcast information database. FIG. 4 is a partial conceptual diagram showing an example of a CM broadcast information database DB.
Terminal device 10 for each channel arranged in Tokyo area 31
The example constructed based on the aggregation data D1 (a to e) from (a to e) is shown. In this figure, the broadcast area data, station data, reception date and time data, and the like are omitted, but these data are also included in the CM broadcast information database DB. Also, as is clear from this figure, in this embodiment, the server 20 knows at least what CMs and how many CMs have been broadcast at each broadcasting station in a certain broadcasting area (in this case, the Tokyo area). You can do it. For example, the CM code "8ABC6FGH" of the automobile company A
In the period of the first week of December 200, CMs with “G7” are 50 times in the 4ch series and 43 times in the 6ch series.
Times, 55 times for 8ch series, 30 times for 10ch series, 12
It can be understood that the program has been broadcast 10 times in the channel ch, and the total number (188 times) can be understood.
The total number of times (70 times in the case of 4 ch) and the total number of times (303 times) are also known. Similarly, although not shown, the number of broadcasts in other broadcast areas is also known, and the number of broadcasts nationwide is also known.

As shown in FIG. 1, the server 20
The M broadcast information database is made public on the network 1. In FIG. 1, HP1 is a homepage for public use, and HP2 is a homepage for a specific person (for example, a member (for example, a member company) using this system). The server 20 uses these homepages HP1 and HP
2 is automatically created and published on the network 1.

The above-described CM broadcast totaling system can be used, for example, in the following manner, and the operation and effect corresponding thereto can be obtained.

First, as shown in step ST1 in the flow chart of FIG. 5, a user of this system (for example, an advertiser, a broadcasting station, an advertising agency, etc.) determines the area (for example, each country in the whole country) where CM broadcasts are to be counted. The terminal device 10 is installed in each broadcast area). The terminal device 10 is the receiving device 1
1 can be installed like a current television. In addition, in order to set the receiving channel of the receiving device 11 to a desired channel (for example, 4 ch) and to create totaling data, the personal computer 12 uses the area of the broadcasting area (for example, Tokyo area) where the receiving device 11 is installed. Data (for example, “tokyo”) and broadcast station data (for example, “tokyo4ch”) are set.

In step ST2, the receiving device 11 always receives the broadcast of the set channel.

In step ST3, the personal computer 12 extracts the CM code from the broadcast content constantly received by the receiving device 11, and determines whether the CM code is the already extracted CM code. If the CM code is not the already extracted CM code, an aggregation table (not shown, but referring to the record part in FIG. 3) for the CM code is created in step ST4, and the aggregation is performed in step ST5. The broadcast time (reception date and time data), the broadcast channel (station code), and the number of broadcasts (the number of receptions) are recorded in a table. That is, after the start of the operation of this system, a tally table for each CM code is sequentially created. On the other hand, if the CM code extracted from the broadcast content constantly received by the receiving device 11 is the already extracted CM code, the personal computer 12
Records the broadcast time (reception date and time data), the broadcast channel (station code), and the number of broadcasts (the number of receptions) in the aggregation table in step ST5. That is, as described above, in this embodiment, the aggregation data for a certain fixed period is transmitted, and the number of broadcasts (the number of receptions) for each CM code during this certain period Is counted and the count data is also included in the tallying data D1 and transmitted. Therefore, the operations of steps ST3 to ST5 are performed.

The terminal device 10 transmits the aggregation data D1 compiled as described above to the server 20 via the network 1 in step ST6.

In step ST7, the server 20 receives the tallying data from the terminal device 10, accumulates the tallying data, and constructs a CM broadcast information database DB in step ST8. For example, a database is constructed so that data can be searched according to appropriate conditions such as by prefecture (broadcasting area), by year, by month, by week, by day of the week, by time of day, by industry, by company, and the like. Further step ST
At 9, the server 20 publishes the CM broadcast information database on the network 1. For example,
A homepage corresponding to the user (for example, a homepage HP1 for public release, a homepage HP2 for a specific person (for example, a member (for example, a member company) using the system),
) Is automatically created and published on the network 1.

According to the CM broadcast totaling system or its server as described above, the following operational effects can be obtained. (A) According to this CM broadcast totaling system, broadcasts in each broadcast area are constantly received by the terminal devices 10 arranged in the plurality of broadcast areas 31, 32, 33,. The attached CM code is taken out, and totaling data D1 including at least the CM code and broadcast area data (for example, “tokyo”) is transmitted to the server 20 via the network 1, and the totalizing data D1 is transmitted. The data D1 is received and stored by the server 20. Therefore, the server 20 makes it possible to know what and how many CMs have been broadcast in a plurality of broadcast areas. (B) Further, according to this CM broadcast totaling system, each broadcasting station is provided by the terminal device 10 (a, b,...) Provided for each of a plurality of broadcasting stations (for example, 4 ch, 6 ch,...). , A CM code attached to the broadcast is taken out, and aggregation data D1 including at least the CM code and broadcast station data (for example, “tokyo4ch”) is transmitted to the server via the network 1. The total data D1 is transmitted to the server 20 and is collected and received by the server 20. Therefore, the server 20 broadcasts what kind of CM and how many CMs are broadcast in a plurality of broadcasting stations. (C) That is, according to the CM broadcast totaling system,
In each of the broadcasting areas 31, 32, 33,..., Each broadcasting station (for example, 4 ch, 6 ch,...) Is provided for each broadcasting area by the terminal device 10 (a, b,. , A broadcast from each broadcast station is constantly received, a CM code attached to the broadcast is extracted, and totaling data D1 including at least the CM code, broadcast area data, and broadcast station data is transmitted through the network 1. Transmitted to the server 20 via the
The data is received by the server 20 and stored. Therefore, the server 20 makes it possible to know what and how many CMs have been broadcast in a plurality of broadcast areas and in a plurality of broadcast stations. (D) Further, the server 20 receives the tabulation data from the terminal device, accumulates the tabulation data, constructs a CM broadcast information database, and publishes the CM broadcast information database on the network 1. Since it is a server, a person who can access the server 20 accesses the server 20 through the network 1 to determine what CM and how many CMs have been broadcast in a plurality of broadcast areas and / or a plurality of broadcast stations. Will be able to know.

Therefore, according to the CM broadcast totaling system or its server as described above, the following operational effects can be obtained. That is, (1) According to this system, it is possible to confirm, compare, and search the number of CM broadcasts in a target past period in substantially real time on a screen of a personal computer, a portable terminal device, or the like. These can be important indicators when considering a company's advertising strategy. Therefore, for example, by forming a member organization of a company that wants to use this system, it becomes possible to develop information provision as a business for companies. (2) Further, for example, it is also possible to obtain CM information by industry, by company, by product, by talent, and the like. In addition, since there are many people who like commercials in Japan, it is possible to provide rare information such as, for example, regional limited edition commercials as services for the general public. Therefore, the value of the CM information as a search / portal site can be expected. (3) In addition, along with the CM code on the personal computer 12, (CM
It is also possible to take in the CM material (CM image etc.) itself in association with the code, store it in the server 20, and publish it on the homepage. (4) The total cost can be displayed by inputting the unit price for each CM1 broadcast. (5) Real GRP by inputting audience rating data
It is also possible to display (viewing rate × number of broadcasts of CM).

Although the embodiments of the present invention have been described above, the present invention is not limited to the above embodiments, and can be appropriately modified within the scope of the present invention. For example, in the above embodiment, the case where the present invention is applied to television broadcasting has been described, but the system or server of the present invention can also be applied to radio broadcasting, Internet broadcasting, CM distribution to a mobile phone, and the like.

[0026]

[Brief description of the drawings]

FIG. 1 is a block diagram showing one embodiment of a CM broadcast totaling system according to the present invention.

FIG. 2 is a block diagram of each broadcast area.

FIG. 3 is a partial conceptual diagram showing an example of tabulation data.

FIG. 4 is a partial conceptual view showing an example of a CM broadcast information database.

FIG. 5 is a flowchart of the system.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Internet (network) 10 Terminal device 11 Receiving device 12 Personal computer 20 Database server 31, 32, ... Broadcast area D1 Totaling data 40 Broadcasting station

Claims (5)

[Claims] 1. A system that operates under conditions including a terminal device and a server that can be connected to a network, wherein the terminal device is disposed in a plurality of broadcast areas, respectively. While receiving the broadcast at all times, take out the CM code attached to the broadcast,
A terminal device that transmits at least data for aggregation including the CM code and the broadcast area data to a server via a network, wherein the server receives the aggregation data from the terminal device and aggregates the data. A CM broadcast totaling system, characterized in that it is a server that stores application data. 2. A system that operates under conditions including a terminal device and a server connectable to a network, wherein the terminal device is provided for each of a plurality of broadcast stations, and broadcasts from each broadcast station. A terminal device that constantly receives the CM code, extracts a CM code attached to the broadcast, and transmits, to the server via a network, at least data for aggregation including the CM code and broadcast station data, The CM broadcast totaling system, wherein the server is a server that receives the totalizing data from the terminal device and stores the totalizing data. 3. A system operating under conditions including a terminal device and a server connectable to a network, wherein the terminal device is provided for each broadcasting station in a plurality of broadcasting areas, A broadcast from each broadcast station in the broadcast area is always received, a CM code attached to the broadcast is extracted, and at least totaling data including the CM code, the broadcast area data, and the broadcast station data is transmitted to the network. A terminal device that transmits the data to the server via the terminal device, wherein the server is a server that receives the aggregation data from the terminal device and stores the aggregation data. . 4. The CM according to claim 1, 2, or 3.
What is claimed is: 1. A server for use in a broadcast tallying system, wherein the server receives tallying data from the terminal device and accumulates the tallying data. 5. The CM according to claim 1, 2, or 3.
A server used for a broadcast totaling system, which receives totalizing data from the terminal device, accumulates the totaling data, constructs a CM broadcast information database, and stores the CM broadcast information database on a network. A server characterized in that the server is open to the public.