JP2002163541A - Method and system for advertising using user's computer and recording medium that records advertising method or advertisement program to be used for this method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a system advertising using a user's computer that can suppress the connect time to a network including Internet to a minimum and reduce the constraint by network access fee and allow a user to review the detail information of goods and so forth adequately, and also a recording medium that records the advertising method and an advertisement program to be used in the method. SOLUTION: A system 2 that performs advertisement using a user's computer 1 is equipped with a server computer 7 as a control means to send in the connected status with the network an advertisement program that is made up to display in the unconnected status with a network an advertisement window 4 exhibiting a list of advertisers and advertisement windows 5 and 6 exhibiting a product and a service or the detail information of the product and the service that can be provided by the advertiser selected from the list of advertisers in a display screen 3 of the user's computer 1 to the user's computer 1 and also to send an update program to update the sent advertisement program in the user's computer 1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for advertising using a user computer, and a method of advertising or a recording medium on which an advertising program used for the method is recorded.

[0002]

In recent years, the diffusion rate of personal computers and the like has been increasing, and the usage rate of the Internet, which can be regarded as a representative of networks, has been increasing. For this reason, advertising through the Internet is T
V, radio, newspapers, magazines and other advertising markets are expected to grow, and so-called banner advertisements and ad-con
(adcon) and the like.

[0003] However, such advertisements can be viewed only when connected to a specific site, and users are significantly restricted by the accumulated Internet connection fee as the Internet connection time increases. Therefore, these advertising effects are considered to be very low and restrictive.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned points, and an object of the present invention is to minimize the time for connecting to a network such as the Internet and to reduce the binding force caused by the network connection fee. Provided is a method and system for advertising using a user computer that allows a user to sufficiently browse detailed information on a product or the like, and a recording medium that records the advertising method or an advertising program used in the method. It is in.

[0005]

According to the present invention, there is provided a method for advertising using a user computer, comprising: a first advertisement window for presenting a list of advertisers on a display screen of the user computer in a state where a network is not connected; Network connection of an advertising program adapted to display a product, service or a second advertising window presenting detailed information about the product and service that can be provided by the advertiser selected from the list of advertisers in the first advertising window It transmits to the user computer in the state, and transmits the update program for updating the advertising program in the transmitted user computer.

According to the method of advertising using a user computer of the present invention, an advertising program for displaying a first advertising window and a second advertising window is transmitted to the user computer, Since the program updates are transmitted, the network connection time can be minimized, the binding effect of the network connection fee can be eased, and detailed information about the product etc. can be obtained enough, such as reading a magazine You can browse.

In the method of the present invention, the update program may be transmitted to the user computer based on a request from the advertisement program in the user computer, or the update program may be transmitted to the user computer at any time. .
By transmitting in this manner, the latest information on the product or the like can be continuously advertised using the user computer.

[0008] The advertising program used in the method according to the present invention, in response to a request from a user computer, makes a network connection to a product, service or an advertiser site capable of providing the product and service presented in the second advertising window. In order to make it easier for users to connect to the advertiser site, and to order these products etc. after browsing the detailed information on the products etc. fully without network connection It is only necessary to connect to the advertiser site, and a network connection is not required until immediately before ordering a product or the like, so that the network connection time between the user and the advertiser site can be reduced.

The advertisement program used in the method according to the present invention displays a character on a display screen, and when the character is specified, at least a product, service or details of the product and service presented in the second advertisement window. The guidance explanation about the information may be displayed near the character, and the character is displayed on the display screen, and by specifying this character, at least the product presented in the second advertisement window ,
The guidance explanation about the service or the detailed information of the product and the service may be performed by voice. In such a case, the advertisement program displays a list of various application programs set in advance on the display screen by designating the character. If at least one application program is selected from the list, the advertisement program is displayed. May be started.

A system for advertising using a user computer according to the present invention comprises a first advertisement window for presenting a list of advertisers on a display screen of the user computer in a network disconnected state, and a first advertisement window for the first advertisement window. An advertisement program displaying a product, a service or a second advertisement window for presenting detailed information on the product and service that can be provided by the advertiser selected from the advertiser list is displayed on the user computer in a network connection state. It has control means for transmitting and transmitting an update program for updating the transmitted advertisement program in the user computer.

According to the system for advertising using a user computer of the present invention, an advertisement program for displaying a first advertisement window and a second advertisement window is transmitted to the user computer, and the advertisement is transmitted to the user computer. By sending an update program that updates the program, network connection time can be minimized, the binding effect of network connection charges can be eased, and detailed information on products etc. can be sufficiently provided, such as reading a magazine Can be viewed.

[0012] The control means in the system of the present invention may be adapted to transmit the update program to the user computer based on a request from an advertisement program in the user computer. The data may be transmitted to a computer.
By transmitting in this manner, the control means can continuously advertise the latest information on products and the like using the user computer.

[0013] The advertisement program in the system of the present invention preferably establishes a network connection to a product, service, or an advertiser site capable of providing the product and service presented in the second advertisement window in response to a request from a user computer. According to such a system, the user can easily connect to the advertiser site, and after sufficiently browsing detailed information on products and the like in a state where the network is not connected, It is only necessary to connect to the advertiser site in order to order the product or the like, and a network connection is not required until immediately before ordering the product or the like, so that the network connection time between the user and the advertiser site can be reduced.

The advertisement program in the system of the present invention displays a character on a display screen, and by specifying the character, at least a product, service or detailed information of the product and service presented in the second advertisement window. May be displayed near the character, a character is displayed on the display screen, and the character is designated, so that at least the product presented in the second advertisement window,
The guidance explanation about the service or the detailed information of the product and the service may be performed by voice. In such a case, the advertisement program displays a list of various application programs set in advance on the display screen by designating the character. If at least one application program is selected from the list, the advertisement program is displayed. May be started.

[0015] The recording medium of the present invention is selected from a first advertising window for presenting a list of advertisers on the display screen of a user computer in a state where the network is not connected, and an advertiser list of the first advertising window. A user who transmits an advertisement program adapted to display a product, service or a second advertisement window for presenting detailed information on the product and service that the advertiser can provide to the user computer in a network connection state, and transmits the user. It records a method of advertising using a user computer that transmits an update program that updates an advertising program in the computer.

According to the recording medium of the present invention, an advertisement program for displaying a first advertisement window and a second advertisement window is transmitted to a user computer, and an update program for updating the advertisement program is provided. Since the transmission is performed, the network connection time can be minimized, the binding force due to the network connection fee can be reduced, and detailed information on products and the like can be sufficiently browsed, for example, like reading a magazine.

The recording medium according to the present invention may record a method of advertising using a user computer that transmits an update program to the user computer based on a request from an advertising program in the user computer. Alternatively, a method of advertising using a user computer that transmits an update program to the user computer at any time may be recorded. Since the recording medium records such a method, it is possible to continuously advertise the latest information on products and the like using the user computer.

[0018] The advertisement program on the recording medium of the present invention is preferably connected to the advertiser site capable of providing the goods, services or goods and services presented in the second advertisement window in response to a request from the user computer. According to such a recording medium, the user can easily connect to the advertiser site, and after sufficiently browsing detailed information on products and the like in a state where the network is not connected. It is only necessary to connect to the advertiser site in order to order these products and the like, and a network connection is not required until immediately before ordering the products and the like, so that the network connection time between the user and the advertiser site can be shortened.

The advertisement program in the recording medium of the present invention displays a character on a display screen, and by designating the character, at least a product, service or details of the product and service presented in the second advertisement window. The guidance explanation about the information may be displayed near the character, and the character is displayed on the display screen, and by specifying this character, at least the product presented in the second advertisement window ,
The guidance explanation about the service or the detailed information of the product and the service may be performed by voice. In such a case, the advertisement program displays a list of various application programs set in advance on the display screen by designating the character. If at least one application program is selected from the list, the advertisement program is displayed. May be started.

According to another recording medium of the present invention, a first advertisement window for presenting an advertiser list on a display screen of a user computer and an advertiser selected from the advertiser list in the first advertisement window are displayed. An advertisement program for displaying a product or service that can be provided or a second advertisement window for presenting detailed information on the product and service is recorded. According to the other recording medium, the network connection time can be minimized, the binding force due to the network connection fee can be reduced, and detailed information on the product etc. can be sufficiently browsed, such as reading a magazine. can do. It should be noted that the other recording medium may store various types of advertisement programs recorded on the recording medium.

[0021]

Embodiments of the present invention will be described below in detail with reference to the accompanying drawings. Note that the present invention is not limited to the example of the embodiment.

In FIG. 1 to FIG. 4, a system 2 for advertising using a user computer 1 of the present embodiment presents an advertiser list on a display screen 3 of the user computer 1 in a network disconnected state (offline). Advertising window 4 and advertising windows 5 and 6 for presenting detailed information on products, services or products and services (hereinafter referred to as products) that can be provided by the advertiser selected from the list of advertisers in the advertising window 4. Is transmitted to the user computer 1 in a network connection state (online), and the server computer 7 as a control means for transmitting an update program for updating the transmitted advertisement program in the user computer 1 is transmitted. Have.

The user computer 1 is an Internet browser (for example, Netscape, Internet) capable of displaying a Web page on the display screen 3.
Explorer, which is used to connect to a Web site of the server computer 7 via a network 12 such as the Internet, and request the server computer 7 related to the connected Web site to download an advertisement program. In this example, the user computer 1 installs the downloaded advertisement program by using an installer or the like, thereby enabling a process by the advertisement program.

The server computer 7 is connected to the network 1
The server computer 7 has a memory (database), and stores the advertisement and the update program in the memory. . The server computer 7 transmits the advertisement and the update program to an FTP (File Transfer).
Protocol or HTTP (Hyper Tex)
(Transfer Protocol) can be downloaded to the user computer 1 under one of the two protocols.

The advertisement program automatically changes the environment setting of the user computer 1 so that the advertisement file for advertising the advertiser or the product of the advertiser and the advertisement by the advertisement file can be executed on the user computer 1. And have a program.

The advertisement file stores advertisement data including images (images) and documents related to the advertiser list and detailed information such as products. The advertisement file is created mainly by the computer of the advertiser, and is stored in the server computer 7 through the network 12.
And stored in the memory of the server computer 7. The advertisement file may store, for example, data of a product provider that provides a product or the like as advertisement data on an advertiser list, or store data of a catalog of a product or the like as advertisement data on detailed information of a product or the like. You may.

The setting change program is usually created by a computer in a company that owns or manages the server computer 7 and is stored in the memory of the server computer 7. The setting change program displays an advertisement window (shopping frame) 4 of an arbitrary size on the display screen 3 and a list of advertisers presented in the advertisement window 4 by a signal from a user interface such as a keyboard and a mouse of the user computer 1. A list of products and the like that can be provided by the advertiser selected from and a brief description of these products, for example, an advertisement window (shopping frame) 5 of any size to present a catalog of products and the like, and a user interface And displays an advertisement window (shopping frame) 6 of an arbitrary size in which a detailed description of the product or the like selected from the list of the products or the like presented in the advertisement window 5 is to be presented. An area for making a network connection to an advertiser site that can provide a product or the like presented in the advertisement window 6 by being selected, in this example, “order” It has a program (offline shopping program) presenting the presented order area 8 in the ad window 6. Note that the display size and display position of the advertisement windows 4, 5, and 6 on the display screen 3 can be arbitrarily changed by the user via the user interface in this example.

The update program has at least one of the latest advertisement file and the latest setting change program, and is stored in the memory of the server computer 7.

Hereinafter, the processing mainly by the advertisement program in the user computer 1 will be described with reference to the flowchart shown in FIG.

User computer 1 starts (power on)
When this is done (step 101), the advertisement window 4 is displayed on the desktop screen 9 of the display screen 3 and a display for allowing the user to select whether or not to update the currently set advertisement program is performed (step 102). ). When it is selected not to update the advertisement program in step 102, a list of advertisers of the advertisement files that are currently set to be advertised is presented on the advertisement window 4 (step 103). The advertiser in the advertising window 4 may be presented by presenting, for example, the name of the advertiser, an image video (image), a logo, a trademark of the advertiser, and the like, or a product that the advertiser can provide. Or the like may be presented.

When it is selected in step 102 to update the advertising program, the We
Connect to the site b via the network 12, and request the connected server computer 7 to transmit the update program (step 104). The server computer 7 determines whether or not the update program is stored in the memory. If the update program is not stored, the server computer 7 does not transmit the update program to the user computer 1 and the update program is stored. At times, the advertisement file is transmitted to the user computer 1 (step 105). When the update program transmitted in step 105 has an advertisement file, the update program is the same advertiser as the advertiser related to the advertisement file, and is transmitted instead of the previously set advertisement file. The setting in the user computer 1 is changed so that the advertisement data of the advertisement file is presented in the advertisement windows 4, 5, and 6. In this case, the advertisement file set up until now may remain in the user computer, or may be deleted when the setting is changed. The update transmitted in step 105 is
When you have a setting change program,
The setting change program previously set on the user computer 1 is uninstalled, and the new setting change program transmitted from the server computer 7 is installed. Note that the advertising program can perform processing by other advertising programs, such as displaying the advertising windows 4, 5, and 6, even when the user computer 1 is connected to the network. Further, it is desirable that the advertisement program automatically disconnects the network connection after the advertisement file or the like is transmitted.

The advertiser associated with the advertisement file transmitted in step 105 is presented in the list of advertisers in the advertisement window 4 (step 10).
6). If, for example, one advertiser is selected from the list of advertisers presented to the advertisement window 4 in step 103 or 106 by clicking, the advertisement window 5 is displayed on the display screen 3 and the selected advertisement window is displayed. A list of products and the like that the advertiser can provide and a brief description of these products and the like are presented in the advertisement window 5 (step 107).

When a product is selected from the list of products and the like presented in the advertisement window 5 in step 107, for example, by clicking on the product, the advertisement window 6 is displayed on the display screen 3 and the advertisement window 6 is displayed. The selected one product, the detailed description of the one product, and the order area 8 are presented in the advertisement window 6 (step 108), and the system waits for the order area 8 to be selected (step 109). When the order area 8 is selected in step 109, the network is connected to an advertiser site (Web site) that can provide the product presented in the advertisement window 6 (step 110), and the user computer 1 and the advertiser site In the meantime, processing related to order registration for the product presented in the advertisement window 6 is performed (step 111). After the processing related to order registration is performed, in this example, step 107 is performed.
And a list of products is presented in the advertisement window 5. When the display of the advertisement window 6 is terminated without selecting the order area 8 in step 109, a display for prompting the user to select whether or not to update the currently set advertisement program is performed (step 112). If it is selected not to update the advertising program, the process returns to step 107, and if it is selected to update the advertising program, the process returns to step 104.

Note that the advertisement program connects the user computer 1 to the server computer 7 via the network 12 at every arbitrarily set period, and requests the server computer 7 to transmit the update program. Good. In addition, the server computer 7 may transmit the update program to the user computer 1 at any time without a request from the advertisement program in the user computer 1. For example, the server computer 7 may newly store the update program in the memory of the server computer 1. Each time a new update program is stored, the update program may be unilaterally transmitted to the user computer 1.

The advertisement program stored in the server computer 7 displays a character 10 whose display position can be arbitrarily moved on the display screen 3, and the displayed character 10 is displayed on the display screen 3, for example. When specified by being clicked (left-clicked), the character 10 is caused to perform an operation by, for example, an animation method, and a guidance explanation about the advertiser or the product presented in the advertisement windows 4, 5, and 6 is provided. A character display in which the guidance frame 11 to be presented is displayed near the character 10 and the content of the guidance explanation presented in the guidance frame 11 is output by voice using a sound device or the like of the user computer 1. It may have a program. In addition to the above guide description, the character display program provides a guide description relating to operation of a keyboard, a mouse and the like of the user computer 1, for example, a cursor 1 shown in FIG.
3 may be positioned in the order area 8 and a guidance explanation to start the network connection processing to the advertiser site by left-clicking the mouse may be provided. The character display program further includes a character 10
Is always displayed on the display screen 3 even when another application program is started, and by clicking the character on the display screen 3, the other application program is started and displayed on the display screen 3. The advertising windows 4, 5 and 6, which have been hidden from the screen, may be displayed again on the display screen 3. The character 10 is displayed on the display screen 3 as a person image, an animal image, a plant image, or any other image. In addition, the advertisement program presents the above-described guidance explanation in the guidance frame 11, and also sets and operates a start screen, a background screen, an end screen, a screen save screen file, and various application programs of the user computer 1, which will be described later. May be provided.

[0036] The advertisement program is a character 1
A list of various application programs arbitrarily set in advance, for example, application programs related to environment setting, e-mail, site link, and schedule management, when “0” is specified by, for example, clicking (right-clicking) on the display screen 3. May be displayed on the display screen 3, and when one application program is selected from the list by clicking or the like, the program may be configured to activate the one application program.

The setting change program, in addition to changing the environment setting of the user computer 1 as described above,
Any one or more of a start screen, a background screen, an end screen, and a screen save screen file of the user computer 1 and a sound file at the start or end of the file are advertisement files transmitted from the server computer 7. A program for automatically changing to a screen file including advertisement video data such as an advertiser trademark, a logo, and an advertiser image video, or an advertisement file including a sound file including sound data may be provided.

In the memory of the server computer 7, for each user, for example, "boys", "girls"
Various advertisement files may be stored by being classified according to “general men” and “general women”. In this case, the user computer 1 includes “male junior high school students”, “girls junior high school students”, “general men” and “ A request may be made to the server computer 7 to transmit an advertisement file classified and stored as at least one of “general women”. In the memory of the server computer 7, personal information of the user, for example, the name, age, occupation, and field of interest of the user may be registered. In this case, the server computer 7 The update program may be transmitted to the user computer 1 of the user whose personal information is stored in the memory, that is, registered (member registration). Further, each time the user computer 1 uses the network 12, the server computer 7 displays the ID (if the user is a member) from the user computer 1 together with the number of times the advertiser is selected from the advertisement window 4, The display time during which the detailed information such as the product for each advertiser is displayed may be transmitted. In this case, the server computer 7 calculates the display time and the like transmitted from the user computer 1 for each user. The advertiser may be charged on the settlement date for a charge proportional to the accumulation, the accumulated display time, or the like. In addition, it is desirable that a user who has registered personal information in the server computer 7 is provided with a service such as the provision of a constant advertisement reception charge in proportion to the display time or the like.

The method of advertising by the system 2 of the present embodiment may be readablely recorded on a recording medium such as a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy (registered trademark) disk, and an optical data storage device. ,Also,
The program may be distributed and recorded on a plurality of computer systems connected by a network.

[0040]

According to the present invention, the network connection time can be minimized, the binding force due to the network connection fee can be reduced, and detailed information on products and the like can be obtained.
For example, it is possible to provide a method and system for advertising using a user computer that can be sufficiently browsed, such as reading a magazine, and a recording medium on which the advertising method or the advertising program used for this method is recorded.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram of a system according to an embodiment of the present invention.

FIG. 2 is a diagram related to an advertisement on a display screen of a user computer performed based on an advertisement program used in the example shown in FIG. 1;

FIG. 3 is a diagram related to an advertisement on a display screen of a user computer performed based on an advertisement program used in the example shown in FIG. 1;

FIG. 4 is a diagram related to an advertisement on a display screen of a user computer performed based on an advertisement program used in the example shown in FIG. 1;

FIG. 5 is a flowchart of a process related to an advertisement mainly based on an advertisement program used in the example shown in FIG. 1;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 User computer 2 System 3 Display screen 4, 5, 6 Advertising window 7 Server computer

Claims (22)

[Claims] 1. A first advertisement window for presenting an advertiser list on a display screen of a user computer in a network disconnected state, and an advertiser selected from the advertiser list in the first advertisement window is provided. An advertisement program for displaying a product, a service to be obtained or a second advertisement window for presenting detailed information about the product and the service to a user computer in a network connection state, and the transmitted advertisement program in the user computer Advertising method using a user computer that transmits an update program for updating a program. 2. The method for advertising using a user computer according to claim 1, wherein the update program is transmitted to the user computer based on a request from an advertising program in the user computer. 3. The method for advertising using a user computer according to claim 1, wherein the update program is transmitted to the user computer as needed. 4. The advertisement program is adapted to make a network connection to a product, service or an advertiser site capable of providing the product and service presented in the second advertisement window in response to a request from the user computer. A method for advertising using the user computer according to claim 1. 5. The advertisement program displays a character on a display screen and, by designating the character, guides at least the product, service or detailed information of the product and service presented in the second advertisement window. The method of advertising using a user computer according to any one of claims 1 to 4, wherein the description is displayed near the character. 6. The advertisement program displays a character on a display screen, and by designating the character, guides at least the product, service or detailed information of the product and service presented in the second advertisement window. 6. The explanation is made by voice.
A method for advertising using the user computer according to any one of the above. 7. The advertisement program displays a list of various application programs set in advance on a display screen by designating a character. When at least one application program is selected from the list, the advertisement program displays the list. The method for advertising using a user computer according to claim 5 or 6, wherein one application program is started. 8. A first advertisement window for presenting an advertiser list on a display screen of a user computer in a network disconnected state, and an advertiser selected from the advertiser list in the first advertisement window is provided. An advertisement program for displaying a product, a service to be obtained or a second advertisement window for presenting detailed information about the product and the service to a user computer in a network connection state, and the transmitted advertisement program in the user computer A system for advertising using a user computer having a control means for transmitting an update program for updating a program. 9. The control means transmits an update program to the user computer based on a request from an advertisement program in the user computer.
A system for advertising using the user computer according to the item 1. 10. The control means transmits the update program to the user computer as needed.
A system for advertising using the user computer according to the item 1. 11. The advertisement program, according to a request from a user computer, a product presented in a second advertisement window,
9. A network connection to an advertiser site capable of providing services or goods and services.
A system for advertising using the user computer according to any one of claims 1 to 10. 12. The advertisement program displays a character on a display screen, and when the character is specified, a product presented in at least a second advertisement window,
12. A system for advertising using a user computer according to any one of claims 8 to 11, wherein guidance explanations about services or detailed information of products and services are displayed near characters. 13. The advertisement program displays a character on a display screen, and when the character is designated, a product presented in at least a second advertisement window,
13. A system for advertising using a user computer according to any one of claims 8 to 12, wherein a guidance explanation about the service or the detailed information of the product and the service is provided by voice. 14. The advertisement program displays a list of various application programs set in advance on a display screen by designating a character. When at least one application program is selected from the list, the advertisement program displays the list. 14. A system for advertising using a user computer according to claim 12 or 13, wherein the system activates one application program. 15. A first advertisement window for presenting a list of advertisers and an advertiser selected from the list of advertisers in the first advertisement window are provided on a display screen of a user computer in a network disconnected state. An advertisement program for displaying a product, a service to be obtained or a second advertisement window for presenting detailed information about the product and the service to a user computer in a network connection state, and the transmitted advertisement program in the user computer A recording medium which records a method of advertising using a user computer that transmits an update program for updating a program. 16. A recording medium recording the method of advertising using a user computer according to claim 15, wherein the updating program is transmitted to the user computer based on a request from an advertising program in the user computer. 17. A recording medium recording a method of advertising using a user computer according to claim 15, wherein the updating program is transmitted to the user computer as needed. 18. The advertisement program, according to a request from a user computer, a product presented in a second advertisement window,
2. A network connection to an advertiser site capable of providing services or goods and services.
A recording medium recording a method for advertising using the user computer according to any one of 5 to 17. 19. The advertisement program displays a character on a display screen, and when the character is designated, a product presented in at least a second advertisement window,
19. A recording medium recording a method of advertising using a user computer according to any one of claims 15 to 18, wherein a guide explanation about services or goods and detailed information of services is displayed near a character. . 20. The advertisement program displays a character on a display screen, and when the character is specified, a product presented in at least a second advertisement window,
20. A recording medium recording a method of advertising using a user computer according to any one of claims 15 to 19, wherein a guidance explanation about services or detailed information of products and services is provided by voice. 21. The advertising program displays a list of various application programs set in advance on a display screen by designating a character. When at least one application program is selected from the list, the advertisement program displays the list. 21. A recording medium recording a method for advertising using a user computer according to claim 19 or 20, wherein the method activates one application program. 22. On the display screen of the user computer,
A first advertisement window for presenting a list of advertisers and a second advertisement for presenting detailed information on goods, services or products and services that can be provided by an advertiser selected from the list of advertisers in the first advertisement window A recording medium on which an advertising program for displaying a window is recorded.