JP2002150131A - Data base constructing system, constructing method, and advertising method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance the reliability of stored information in constructing a data base by collecting information through a Web site, and to improve a propaganda effect by constructing a data base with high reliability and utilizing the information stored in the data base. SOLUTION: This data base constructing system collects personal information through the Internet to construct a data base. This system is provided with a user data base 32 for presenting a Web page related to the commodity according to the classification of object users (user B) from which personal information is collected on a network, giving a request for the input of information related to receivers of the commodity to the persons accessed to the Web page, and storing the input receiver information according to the above classification, and a commodity delivery part 4 for delivering the commodity to the receiver.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a database construction system and method for collecting personal information and constructing a database through a network in which terminals are interconnected by a communication line. Another aspect of the present invention relates to an advertisement method using a database storing information collected through a network.

[0002]

2. Description of the Related Art Recently, with the spread of personal computers and portable terminals and technological progress, the Internet, intranet, etc. constructed by connecting these terminals to each other via telephone lines, dedicated lines, wireless lines, LANs and the like. Networks are developing.

[0003] On the Internet, each company
A b site has been set up, through which advertising and marketing of each company, sales of products by sending and receiving data, provision of services, etc. are performed. When selling products or providing services, it is necessary to request the input of personal information such as the user's name and address, and build a database useful for marketing by accumulating such personal information. Can be.

[0004]

However, in collecting personal information through the above-mentioned Web site, false information may be input, and the reliability of the stored database may be impaired. In particular, for information such as age, there is no means for confirming the authenticity of the input information, so it is difficult to maintain the reliability of the data database.

Accordingly, the present invention has been made in view of the above points, and provides a database construction method capable of improving the reliability of accumulated information in the construction of a database by collecting information through a Web site. That is the subject. Another object of the present invention is to provide an advertisement method capable of improving an advertisement effect by constructing a highly reliable database and using information stored in the database.

[0006]

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and a database construction system according to the present invention provides personal information through a network in which terminals are mutually connected by a communication line. And a database construction system for constructing a database, wherein an information presenting unit for presenting information on a product corresponding to a classification of a person whose personal information is to be collected on the network, and accessing the product information. A data input unit for requesting a person who inputs the information on the recipient of the product, a database storing the input information of the recipient according to the classification, and a product delivery unit for delivering the product to the recipient. And

[0007] The database construction method of the present invention comprises:
A database construction method for collecting personal information through a network comprising terminals connected to each other by a communication line and constructing a database, wherein information on a product according to a classification of a person for whom the personal information is to be collected is stored. Presented on the network, requesting those who have accessed the product information to enter information about the recipient of the product,
The input recipient information is stored in a database according to the classification, and the product is delivered to the recipient.

[0008] According to these database construction systems and construction methods, product information corresponding to the classification of the person for whom personal information is to be collected is posted on a Web page, so that the target is targeted to a specific age group or hobby group. Personal information can be collected, and a database can be efficiently constructed. In addition, since the product is delivered to the recipient, the credibility of data relating to the address, contact information, and the like necessary for the delivery can be secured.

[0009] Here, "a product according to the classification of a person whose personal information is to be collected" means, for example, a twenty-year-old birthday present when a twenty-year-old person is targeted. Bouquets (including gift vouchers, etc.), gold vouchers, graduation celebration and joining celebration gold vouchers, personal computers, travel, etc. for new members of society.

[0010] Another invention according to the present application is an advertising method for performing advertising through a network in which terminals are connected to each other by a communication line, and a product corresponding to a classification of a person for whom personal information is to be collected. Presenting information on the network, requesting a person who has accessed the product information to input information on a recipient of the product, storing the input information of the recipient in a database according to the classification, The product is delivered to the recipient, the data stored in the database is searched, information about a person corresponding to the classification is extracted, and advertisement information is sent to the person. .

[0011] According to this advertising method, advertising can be performed based on a highly reliable database that specifies age groups and hobby groups, so that efficient marketing can be performed.

[0012]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Overall Configuration of Database Construction System) An embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic configuration diagram showing the entire database construction system according to the present embodiment. In this embodiment, the web page of the financial institution that provides the loan
A case will be described as an example where a bouquet is given as a 20-year-old birthday gift from a user A (givener: a gift-giving person) to a user B (receiver: a gift-receiving person).

As shown in FIG. 1, a mail order system according to the present embodiment is a web server 3 on the Internet 10.
Is installed. The Web server 3 can be accessed from the general terminals 1 and 2 via the Internet. The Web server 3 presents a Web page established by the financial institution that makes the loan on the network via the Internet, and transmits and receives card mail described later. I do.

Here, the Internet refers to a terminal such as a personal computer, a mobile phone, or a dedicated machine, which is connected to a wired or
This is a form of a communication network configured to be mutually connected by a communication line such as a wireless telephone line or a dedicated line, and is a concept including an Ethernet (registered trademark) such as an in-house LAN.

In the present embodiment, the Web server 3 stores a product database 31 that stores data on products such as bouquets.
And a user database 32 for storing personal information of the user. Further, the Web server 3 is linked with a product shipping company 4 that ships products.

The merchandise database 31 is a database for accumulating merchandise information on a large number of merchandise. For each merchandise, in addition to a merchandise name, a price, a merchandise code number, a merchandise type code, a target age of the merchandise, Information such as when it is appropriate to give a gift is stored as table data.

The user database 32 stores personal information such as the name, age, address, and e-mail address of the user who used the product delivery service, as well as product purchase history data such as which product each user purchased when. Are stored in association with each user. In this embodiment, the folder 32a is stored in the storage area of the user database 32.
And a folder 32b. As will be described later, highly reliable data is stored in the folder 32a and low reliable data is stored in the folder 32b according to the data acquisition path.

In the database construction system according to the present embodiment, a product delivery company 4 is provided as a product delivery unit. The product delivery company 4 receives a request from the Web server 3 and delivers a bouquet (including a flower gift voucher) as a product to the user A or the user B.

(Configuration of Web Server 3) Next, the configuration of the Web server 3 will be described. Figure 2 shows the Web server 3
FIG. 2 is a block diagram showing a schematic configuration of the embodiment.

As shown in FIG. 1, the Web server 3 includes an information presentation unit 3a, a data input unit 3b, and a mail support unit 3c.
, A mail transmission unit 3d, a data search unit 3e, an advertisement information transmission unit 3f, a distribution request unit 3g, and a data input / output unit 3.
h and a control unit 3 for controlling the operation of each of these units 3a to 3h.
i.

The information presenting section 3a presents information on a product according to the classification of a person whose personal information is to be collected on the Internet.
Information on the service of presenting a bouquet as a celebration of 20 years old is provided by data such as format. That is, in the present embodiment, the classification of the personal information collection target is a 20-year-old adult, and a celebration bouquet of 20 years old is set as a product according to this classification.

In the information presenting section 3a, specifically, several kinds of bouquet images are displayed in a selectable manner on a Web page, and by selecting these images, a request for giving an arbitrary bouquet can be made. it can.

The data input unit 3b requests a person who has accessed the product information to input information on the recipient of the bouquet. Specifically, the user is requested to input the name, address, and contact information (telephone / fax number, e-mail address, etc.) of the bouquet recipient via the input form displayed on the web page. In this embodiment, in addition to the information on the recipient, the input of the address, name, age, and contact information of the giver is also requested.

The mail support unit 3c supports creation of an electronic mail (card mail) relating to the presentation of a product when requesting input of information on a recipient. To be specific, the program processing such as CGI selects the design of the card mail attached to the bouquet, requests input of the message described in the card mail, etc., and furthermore, the delivery date and time of the bouquet and the delivery of the card mail Request the designation of the day.

The mail transmitting section 3d transmits the created electronic mail to the recipient. In this embodiment,
Send the card mail created as HTML as an e-mail attachment.

The data retrieval section 3e retrieves data stored in the user database 32 and extracts information on persons corresponding to the classification of the user. In the present embodiment, the information stored in the user database 32 is searched and extracted by using the age as a keyword.

The advertisement information transmitting unit 3f transmits advertisement information to the person concerned. In the present embodiment, an advertisement message or the like is sent to a person who has turned 20 to advertise a loan service. An e-mail including link data to the loan application page is delivered.

The delivery request section 3g requests the delivery company 4 to deliver a bouquet of goods. That is, in the present embodiment, when a request for presenting a bouquet is made through the data input unit 3b, the name, address, and contact information of the addressee are notified to the product delivery company 4, and the bouquet is delivered to the recipient.

The data input / output unit 3h inputs / outputs the input recipient information to / from the user database 32 according to the classification of the user. In addition, the present embodiment also has a function of inputting / outputting and updating data stored in the product database 31.

(Database Construction Method) Next, a database construction method using the database construction system having the above configuration will be described. FIG. 3 is a flowchart showing the procedure of the database construction method according to the present embodiment.

As shown in the figure, when the user 1 accesses the Web server 3, a Web page (top page P1) presented by the information presenting unit 3a is displayed on the terminal 1 used by the user A. In addition, this Web server 3
The access to is made through a homepage banner, a banner advertisement, a link from another registered site, or the like.

The top page P1 discloses information for providing a bouquet gift certificate present service of twenty years old. Here, the user can select whether he / she wants a bouquet or sends it to a friend or the like.

On the top page P1, when the user selects a desired one, an entry screen P is used as an input screen.
2 is displayed, and requests entry of personal information (input item (A)) such as his / her name and address on the entry screen P2 through the data input unit 3b. Table 1 shows the contents of the input item (A).

[0034]

[Table 1] After the personal information is input, the input information is stored in the user database 32 through the data input / output unit 3h. However, when giving a bouquet to oneself, since the reliability of information such as name and age is low, the bouquet is stored in the folder 32b of the user database 32 separately from data described later.

Thereafter, a request is made as to whether or not to create a card mail. If the card mail is not desired, a transition is made to an end page P3 to display a processing completion message. The display transits to a card mail creation support page P8. Then, the delivery request unit 3g sends a product delivery request notification to the product delivery company 4 together with information such as the destination. Product delivery company 4 that received this request notification
Sends the product to User B, the recipient.

On the other hand, when a case where the user wants to send to a friend is selected on the top page P1, an entry screen P4 is displayed as an input screen. , Request input of personal information (input item (B)) such as the name and address of a friend. Table 2 shows the contents of the input item (B).

[0037]

[Table 2] After the personal information is input, the input information is stored in the user database 32 through the data input / output unit 3h. In the present embodiment, the input of the personal information of the giver is also requested, and the personal information of the giver is compared with the personal information of the receiver. Is determined to be high, and the information is input to the user database 32. If they match, it is determined that the reliability is low, and a re-input is requested.

Thereafter, a request is made as to whether or not to create a card mail. If the card mail is not desired, a transition is made to the end page P5 to display a message indicating the end of the process. The display transits to a card mail creation support page P8.

The above-mentioned card mail creation support page P8
Then, the user selects the design of the card mail (flower card) attached to the bouquet, inputs a message to be written on the card, and specifies the delivery date and time of the card mail as necessary. In the present embodiment, when a transition is made to the page P8 via the page P2, the information such as the obtained e-mail address is determined to be low in reliability, is stored in the folder 32b, and is stored via the page P4. When the page has transited to page P8, the acquired information such as the e-mail address is determined to have high reliability and is stored in the folder 32a.

After that, the created card mail is distributed from the mail transmitting unit 3d, and the process transits to the end page P9, thereby ending the processing. And the delivery request unit 3g
A request for shipping the product is sent to the product delivery company 4 together with information such as the destination. The product delivery company 4 receiving the request notification sends the product to the user B as the recipient.

In this embodiment, only a card mail can be transmitted without giving a bouquet. In this case, the user accesses the flower card mail transmission page P6 from the homepage banner 5a or the like, and inputs personal information (input item (C)) such as a destination on the entry screen P7. Table 3 shows the contents of the input item (C).

[0042]

[Table 3] The information input here is determined to have low reliability and is stored in the folder 32b.

(Advertising and Advertising Method) Next, an advertising method using the database constructed by the above-described database construction system and construction method will be described. FIG. 4 is a flowchart showing the procedure of the publicity method according to the present embodiment.

First, data stored in the user database 32 is searched to extract information on persons who fall under the target category of the advertisement. Specifically, those who are classified as 20-year-old adults are extracted. Here, the user B who has received the bouquet for the celebration of the age of 20 is included.

Next, advertisement information is sent to the corresponding person (user B) by e-mail. The advertisement information is a loan application guide of the financial company. In the present embodiment, the content of the advertisement information is changed between highly reliable information and less reliable information. Specifically, since the person who belongs to the data stored in the folder 32a has a high probability of being twenty years old, he / she sends the guidance of the first loan, and sends the information to the person who belongs to the data stored in the folder 32b. Sends only advertisements for advertising purposes because the information has low credibility.

Specifically, a link to the loan application page is pasted on the e-mail, the screen is transited to the application screen P10 by this link, and guidance on the loan application is provided on the application screen P10. Specifically, the contents of the loan card will be specified, and the outline of the procedure will be explained. In the present embodiment, since a predetermined amount of discount (here, cashback of 10,000 yen) is performed, conditions for cashback are also specified.

Then, a transition is made from the application screen P10 to a temporary application screen P11, and a provisional loan application procedure is performed. Here, the user B inputs his / her personal information (input item (D)). Table 4 shows the contents of the input item (D).

[0048]

[Table 4] After the procedure is completed, the process transits to the end page P12 and ends the process.

(Modifications) The present invention is not limited to the above embodiment, and various modifications can be made. In the above embodiment, a service for delivering a bouquet or flower gift voucher for celebration of 20 years old is premised.For example, cash, gift certificate, travel A service of giving a present such as a coupon or a personal computer may be provided. In this case, by acquiring the date of birth as the personal information of the recipient and updating the database, data of any age group can be searched and extracted.

[0050]

As described above, according to the database construction system and the construction method of the present invention, the reliability of accumulated information can be improved in the construction of a database by collecting information through a Web site. Also,
According to the advertising method of another invention, the advertising effect can be improved by constructing a highly reliable database and using the information accumulated in the database.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of a database construction system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a schematic configuration of a Web server in the database construction system according to the embodiment.

FIG. 3 is a flowchart showing a procedure of a database construction method by the database construction system according to the embodiment.

FIG. 4 is a flowchart showing a procedure of an advertisement method using the database construction system according to the embodiment;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Terminal (use of a giver), 2 ... Terminal (use of a recipient), 3 ... Web server, 4 ... Product delivery department, 31 ... Product database, 32 ... User database

Claims (8)

[Claims] 1. A database construction system for collecting personal information through a network comprising terminals connected to each other by a communication line and constructing a database, wherein the personal information is collected according to a classification of a person for whom the personal information is to be collected. An information presenting unit for presenting information on the product on the network; a data input unit for requesting a person who has accessed the product information to input information on a recipient of the product; and information on the input recipient. And a product delivery unit that delivers the product to the recipient. 2. The database construction system according to claim 1, wherein when requesting input of information on the recipient, a mail support unit for supporting creation of an e-mail relating to the presentation of a product; A transmission unit for transmitting the data to the recipient. 3. The database construction system according to claim 1, wherein a data retrieval unit that retrieves data stored in the database and extracts information about a person who falls under the classification, A database construction system, comprising: an advertisement information transmission unit for transmitting information. 4. The database construction system according to claim 3, wherein the information collection target is a 20-year-old person, the product is a bouquet, and the advertisement information is a loan application of a financial company. A database construction system characterized by the following. 5. A database construction method for collecting personal information through a network in which terminals are connected to each other by a communication line and constructing a database, wherein the personal information is collected according to a classification of a person to be collected. Presenting information on the product on the network, requesting a person who has accessed the product information to input information on a recipient of the product, and storing the inputted information of the recipient in a database according to the classification. And delivering the product to the recipient. 6. The database construction method according to claim 5, wherein when requesting input of information on the recipient, supporting creation of an e-mail relating to the presentation of a product, and sending the created e-mail to the recipient A database construction method, wherein the database is transmitted to a database. 7. An advertisement method for performing advertisement through a network in which terminals are connected to each other by a communication line, wherein information on a product according to a classification of a person whose personal information is to be collected is stored on the network. Requesting a person who has accessed the product information to input information regarding a recipient of the product, storing the input information of the recipient in a database according to the classification, and transmitting the product to the recipient. A method of delivering advertisements, comprising: delivering, searching data stored in the database, extracting information on a person corresponding to the classification, and sending advertisement information to the person. 8. The advertisement method according to claim 7, wherein the information collection target is a 20-year-old person, the product is a bouquet, and the advertisement information is a loan application from a financial company. An advertising method characterized by the following.