JP2002123755A - One-dimensional integrating system for customer identifying marketing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve problems that a user has to perform a plurality of complicated member registrations and to carry a plurality of 'member cards', and he or she does not know how to easily and immediately learn or exercise a use situation and the benefit situation of an acquired premium and that a company and a store do not have a solution means for inexpensively and immediately transmitting the corresponding measure (the reduction of cost and the like) against various problems (overstock and the like) which ordinarily occur to a customer in customer identifying marketing performed as an efficient customer managing method. SOLUTION: The construction of a users' one-dimensional and traverse 'member registration' and 'member authentication' system, which assume a mobile terminal (portable telephone set and the like) as a uniform authentication terminal, and the simple constructing method of the use of the premium dissolve the complication of a user. Then, an information distributing means and a conversation means, which use the communication and display functions of the mobile terminal, inexpensively and ordinarily give the use/benefit situation and a reducing method to the user and transmit the corresponding measure against the various problems, are constructed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an identification management method for personal identification marketing using a communication network.
The present invention relates to a system and method for centrally and transversely performing member registration and member authentication management for a target customer of a program, and establishing a distribution means.

[0002]

2. Description of the Related Art First, a description will be given of the background where individual customer identification marketing is required. In developed countries, which have recently reached a maturity period, companies and stores are developing strategies that are as efficient as possible because the population growth trend is overshadowed and the market on a value basis in consumer purchasing activities is not so likely to expand. We have to do it. One way to develop such an efficient strategy is to take full advantage of the accumulated experience gained so far. In order to increase the accumulated amount of experience in the distribution / retail and restaurant businesses, it is recognized that it is important to increase the number of frequent shoppers (frequent shoppers) as much as possible. In addition, under the intensifying competition at the global level in the distribution, retail, and food and beverage industries, as a competitive strategy for acquiring customers, rather than expanding the number of customers themselves, rather Relationships, and the ways in which they lead their own competitive advantage are being adopted. In other words, the temporal expansion is more important than the spatial expansion of customers.

[0003] Next, the strategy and importance of individual customer identification marketing will be described. In order to efficiently adapt to the changes in society and market trends described above, a mechanism (information) that allows customers who are currently visiting each store to accurately understand what kind of purchasing behavior they are developing System). When creating such a mechanism, in the individual customer identification marketing, it is assumed that a customer who visits the store with high frequency is present as a customer object to grasp the trend. In other words, develop priority premiums for customers who visit the store frequently, make them fixed customers, increase their ratio as much as possible (this is expected as a promotion effect), and purchase those customers. Individual customer identification marketing is trying to create a database of behavioral trends, and to try to find out the direction of each company / store's strategy based on that database. And in the future, individual customer identification marketing will
It is thought that the importance of such strategy development will be further deepened.

[0004] Next, from the viewpoint of what kind of information system should be adopted, businesses such as distribution / retail and the food and beverage business are classified into two types: a product management type and a customer management type. The merchandise management business does not plan services to individual customers, but intends to treat customers as a mass or a group and develop an assortment of products to meet their common needs. Therefore, when viewed relatively, this system is suitable for dealing with an unspecified number of customers. In other words, this can be understood as an information system that captures as many customers as possible and creates an effective and efficient product lineup for them. On the other hand, in the customer management type business, a target customer is not considered as a cell but intended to be individually dealt with. Therefore, the number of customers is relatively small, and the individual long-term cost per customer is aimed at. If customer unit price can be increased in this sense, there is no need to expand the product line, but rather, the depth of the product line within a specific line should be adjusted to meet the needs of individual customers. Pursuit has been emphasized.

[0005] Now, it can be said that individual customer identification marketing is a mechanism of customer management type business. Moreover, today, this individual customer identification marketing is intended to be adopted mainly by mass retailer chains and the like, which have conventionally developed a product management business. In other words, it can be said that the center of individual customer identification marketing that is currently expanding is a customer management type business that a mass retailer chain or the like that has developed a product management type business is newly working on. As mentioned above, to implement such a customer-managed business efficiently, it must be applied to a relatively small number of customers. It can be said that individual customer identification marketing narrows down customers to high-frequency customers. What is important here is that the mass merchandising chain develops a product management business targeting all customers, while developing a customer management business targeting high-frequency customers through individual customer identification marketing. That is the point. This indicates the sophistication of the strategy of mass retailer chains, and suggests that individual customer identification marketing may be positioned as an important means to secure competitive advantage in the future. I have.

[0006] Subsequently, in the field of individual customer identification marketing, the methods used for realizing customer differentiation can be mainly classified into the following ten types (Brian P.)
Woolf / Individual Identification Marketing / Diamond /
P85). None of these are new concepts, and serve as a new marketing method due to advantages such as ease and speed of introduction, information specificity, and ease of measurement realized by improving the processing capacity of customer information databases and computers. It is obtained. Price (Pric
e), purchase total benefits (Purchases), points (Points), partners (Partner)
s), Sweepstakes, Lottery (Prizees), Social Contribution (Pro Bono), Special Treatment (Privileg)
es), personal correspondence (Personalizatio)
n), Participation, ▲
10 ▼ Immediateness (Presto). These all have different characteristics and exert different influences on each of the customer segments. Companies and stores can use these to develop a combination of marketing methods that best suit their customers, make a clear difference to their competitors, and leverage their strengths. As a result of such trial and error, most of the marketing programs offered are repeatedly established and improved while being proven to have a beneficial and meaningful effect for customers. As a rudimentary and basic approach that follows these methods, "membership" of customers for realizing customer containment is recognized as a very important means.

[0007] Companies and stores promote the enclosing, or "membership," of their customers, with the aim of effectively running individual marketing programs. Therefore,
"Member" in the current individual identification marketing is
Generally, registration and management are performed at the organizational unit of a company or a store, and are treated as applicable. Therefore, in order to realize "membership", users (customers)
It is necessary to register and subscribe for each organizational unit of a company or store, and in terms of operation management, a customer information database for each organizational unit that manages the identification of the user himself and its purchase history etc. The maintenance of information processing systems is needed.

[0008] Here, when the use procedure and the technical base in the current individual customer identification marketing are confirmed, the user who has completed the registration and subscription prepared for the organizational unit of a company or a store can identify himself / herself for use. As a means, "member I" for identifying and identifying unique attribute data (name / address / birth date / telephone number, etc.) for authenticating a person is used.
D "(Identification). The “member ID” information is stored in a “member card” currently widely distributed as a means for identifying the “member”.
It is stored in the form of magnetic data or the like. "Member card"
In the form of "magnetic card" or "IC card", the user will own and carry the card, and when using a company or store to which it can be applied, the "member ID" stored in each "member card" Information processing from terminals installed in companies and stores that can read data,
The identification of the user ("member") and the authentication of the purchase history and the like are confirmed by matching with the database constructed in the company / store under the jurisdiction, and the benefits in the marketing program can be realized.

[0009] Registration and management of "members"
It is also operated with "Paper / Member Card" using "Paper". For example, as a method of executing a marketing program used in a rental video shop or the like, a stamp is stamped for each use record on a “paper / member card” held by a member, and a certain use record is accumulated (for example, 20 This is a kind of service where one book is free of charge. Most of these "member" (user) certifications are based on possession of "paper / member card",
That is, it is approved by confirmation of bringing.

[0010]

SUMMARY OF THE INVENTION For a company or a store that develops individual customer identification marketing, the premise for efficient implementation of a customer management business is to realize "membership" of many customers. I can say. Proposal of various marketing methods developed to increase the ratio of customers as well as fixed customers in order to increase the frequency of visits to customers as much as possible, consider the realization of "membership" as a major premise On
Design management is performed so that users can enjoy the maximum benefits. In other words, user membership (registration / membership) is the first step toward realizing the highest level of enjoyment of individual customer marketing programs proposed by companies and stores. is there. As described above, although it is a “membership” that offers great benefits to the user, various problems and problems still exist in the registration and use as described below.

[Membership of Membership Registration (Membership)]: With the realization of "Membership", users are at the starting point where they can enjoy the premium benefits provided by each company and each store to the maximum. However, because the membership is to enclose customers that each company and each store envisions, that is, to register as a member of a “member card” system that each company develops independently,
In the event that the user enjoys the service, the user is forced to register the membership registration system of a plurality of different companies or stores (regardless of whether they are in the same or different industries) on a case-by-case basis.

"Complicity requiring multiple possessions": Even after the user has completed multiple membership registrations, in order to effectively utilize the benefits of the premium benefits, the results of continuous use by each company and each store It is necessary to accumulate and, for that purpose, as a means of authenticating the results, a "member card" for confirming the identity of the user himself or his purchase history etc.
You will have to keep your possessions and mobile phones.
(Of course, in order to receive multiple “member services,
As a result of completing a plurality of “member registrations”, a plurality of “member cards” or the like are carried. ) This also means premium services for non- “card members” (eg,
In the case of “issuing a discount coupon,” etc., it is inevitable that the possession of the ticket is inevitable.

"Inconvenience and sparseness of confirmation means, such as usage status, beneficiary status and return method thereof":
In order to set a privilege for a “card member”, a method in which a date (period) is limited is often used. These can be set as premium benefits for a certain period of time, such as by setting a discount on the “card member” in accordance with the cumulative purchase amount, or by implementing a point program according to the purchase amount within the due date. It promotes exchange for goods and services. However, at present, users (customers)
Can easily and easily understand the contents of these implementation status (cumulative purchase amount and corresponding discount rate, valid points of the point program and exchangeable premium benefits according to the points, and their expiration dates) in a simple and There is no effective system that can be confirmed immediately. These confirmations include confirmations at the site where the product etc. was purchased (stores, etc.), inquiries via telephone or Internet,
It is only a means of regular distribution, mainly by mail, by some companies / stores (such as reports on the status of privilege use to card customers of card companies).

"Complexity in means of exercising premium": Even after the above-mentioned method of redeeming the premium has been confirmed, what is the current means for the user to select / designate the method of redemption and exercise the premium? It is necessary to confirm and apply for complicated exchange methods, such as visiting a site (such as a store) that allows the exchange of goods and services as a premium consideration, and sending out by applying via telephone, Internet or mail. Thus, a processing method for realizing a series of exchanges that is immediate and convenient for the user has not been constructed.

"Lack of instantaneous notification means and distribution means realized at low cost": Companies and stores are required to determine the type of business, business type and scale, regional characteristics, seasonal factors, and trends of competitors. We will continue to develop and provide marketing program methods that are expected to be effective in advance, while taking into account this. In addition, in order to deal with various problems that occur on a daily basis (for example, an excessive inventory of “cats” that occurred unscheduled), an urgent program is executed (for example, a direct discount on merchandise). However, the current methods for providing guidance on the implementation of these programs are high-cost advertising announcements (such as the use of mass media and newspaper inserts), postal mails that require labor and cost, or companies and companies. This is due to the exposure notification in the store (that is, it is first established under the condition of "visiting the store"), which means that there is no low-cost, easy-to-implement notification means, It means a critical lack of a solution that can immediately notify an unexpected problem remediation.

"Difficulty of Introducing Individual Identification Marketing in Small-Sized Stores": Although it is an individual-identification marketing in which the recognition of importance and superiority increases, a small single store (a "cleaning shop" or " Beauty salons, record shops, etc.) follow their practices in a situation where it is extremely difficult to introduce and operate them at present, focusing on the ineffectiveness of IT investment. Has been placed.

An object of the present invention is to solve these problems and problems as follows. The system and method of the unified “member registration / management service” of the user (customer) according to the present invention greatly simplifies the “member registration” service that occurs each time for the user (in principle) Once),
In addition, regarding the possession of a "member card" that previously required multiple carrying for each "member authentication", by establishing a cross-sectional, common unified authentication realization mechanism, "member card" Or multiple coupons (this is true even if you are not a "card member") is completely eliminated. Next, as a simple means of confirming the usage / benefit status of the user and how to return it,
Construct automatic grasp realization means on the spot. At the same time, these confirmations can be achieved at any time the user wishes to know by the business service via the Internet. In addition, in the exercise of the premium, the exercise is completed by a series of processings of the user using only simple operations. In addition, by ensuring the establishment of a distribution method using the Internet, companies and stores will be able to provide effective and effective promotion programs on a regular or timely basis at a low cost to a large number of good customers ("Members"). ) Will have innovative means of making them known. And these practices can be realized even in a small-scale independent store, etc., by the agency function of the system and service provided and constructed by the project.

[0018]

Means for Solving the Problems The first feature of the operation and construction of the present invention to achieve the above object is that a "member card" which is currently widely distributed as an individual authentication means for individual customer identification marketing is being used today. Mobile terminals with mobile phone devices at the core of many people (other
HS [Personal Handy-phone S
system], pager [Pager], portable information device [PDA: Personal Digital As
stables], a transportable computer [Mobile
Computer) and wearable computer terminals such as wristwatch type, headphone stereo type, clothes type, glasses type, ring type, etc.) (individual authentication)
Is to be replaced after fulfilling the additional mounting.

In addition, the "Project Business Service", which is based on the system configuration of the present invention and handles user's unified member registration and operation management, is started. As a result, the user who has completed the membership registration for the Business Service will be able to confirm the completion of the Membership Registration in the Business Service by signing up the Member ID and the Member ID under the management of the Business Service. Obtain a "member password" and the like. Here, the user of the “business services” confirming the delivery of the grant inputs the “member ID” or the like to the above-mentioned mobile terminal (for example, a mobile phone) used for the business purpose. . The entered “member ID” data is stored and stored inside the mobile terminal that the user always carries, and the user himself / herself can continue to enjoy various types of marketing / This function is important in the present invention as fundamental data for realizing personal identification when participating in the program.

Further, as the construction of the next system, a company that develops a member authentication system for the business service (“unified“ member registration / management ”service)” and a variety of individual customer identification marketing that participates in the business. A cross-sectional network connection is established between each member authentication system managed by the store and the store.

[0021] These constructions are completed by completing the member registration for the "Project Business Service" and using the acquired "Member ID" data.
For users who have stored / stored in their own mobile terminal (mobile phone, etc.), assume that the mobile terminal is a uniform authentication terminal and replace it with the conventional "member card" and use it across the board It will be explained below that this is a completely new and highly convenient business mechanism capable of “member registration” and “member authentication”.

First, the user carries a mobile terminal (such as a mobile phone) equipped with a function for individual authentication, and performs a unified “member registration” using the business service (“unified“ member registration and management ”service)”. When completing the purchase of a product or service at a company or store that has joined the business service, the user can transfer the unique "member ID" data from the mobile terminal carried by the user through infrared, radio wave, and laser The data is transmitted to an installation terminal (such as a register) provided at a purchaser company or store that can read the data by a transmission means using a (laser) or the like.

The transmitted data is transferred to a member authentication database server for member identification, which is independently controlled by a company or a store, and if necessary (only the member authentication database server of a member company or a store uses “ If it is not possible to realize authentication as a “member of the business service”), it is also transferred to the member authentication database server of the “business service” to confirm the identity of the user, ie, a “registered member” of the “business service” Certification is achieved.

Here, in order to benefit from a marketing program provided by a company or a store affiliated with the Business, the achievement of the certification as a “member of the Business Service” depends on the company of the user (“Business Service Member”). The business design is designed to automatically and instantly achieve "registering (membership)" at stores and stores. This can be authenticated by a “member ID” managed by the business system as a basic contract item concluded between the business and a company and a store connected to the business system via a network. The `` Members of the Business Service '' may immediately become a `` Member of the Business Service '' as soon as the user is certified as a `` Member of the Business Service, '' even when the company or store participating in the Business uses the store for the first time. This is because a business management design is made to automatically accept registration as a “user member”.

"Immediate realization of" member "registration of users": This allows users ("members of the business service") to accept various marketing programs advocated by each company and each store. If the customer wishes to enjoy the service at the moment, at that time, the position as a qualified person who can benefit from the benefits of the marketing program, that is, the convenience as a "member" Registration can be achieved immediately, and the application as a “member” is automatically realized in those companies and stores.

The user is required to make a one-time registration as a general rule (excluding changes to important entries and re-registration at the minimum required "update"). As a result, when this business has achieved network connection, it can be used across all businesses and stores, even if the use is the first time, as long as the user wants, those companies and stores will Automatically secure where you want to be a "member" who will be able to enjoy the benefits of the proposed marketing program at the highest level.

Next, even if the user (“member of the business service”) is already “an existing member at the company / store” by the conventional method, the user “member of the business service” As a result of the inquiry matching between the member attribute data as "" and the attribute data of "existing members" controlled and managed by the user company / store, the user "member of the business service" Authentication of the same person as "member" is realized by matching user attributes in both databases.

The "member ID" data identified by the member is immediately connected to the database server of the company or store that manages the usage history of the user, and as a result, the user ("this case" Benefits in the marketing program of the "business service member") are calculated and generated in a manner that immediately reflects the purchase results at the time of use, and the user completes the acquisition as prescribed.

"Realization of user's unified and cross-sectional member authentication": This enables the user ("member of the business service") to identify the member by the conventional authentication means (conventionally using the "member card"). ), Regardless of the method of executing the Project (only transmit the "Member ID" data of the "Project Service" stored in a mobile phone etc. by simple operation)
Only by this, it is possible to uniformly realize all the authentication management such as the individual authentication and the use history in the member companies and stores. And this is exactly what we have done in the past,
It will completely release the constant carrying of multiple "member cards" required for each company or store unit. (However, this does not preclude the use of the conventional "member card".)

A simple "confirming means of the use / benefit status and its return method" for the user is constructed as follows. First, instead of the conventional carrying method, for users who will secure mobile terminals such as mobile phones as application terminals for member authentication, the fact that the majority of use,
This means that the display means and the communication means can be acquired as functions that can be used together, and can be used in close proximity.

Next, the "member ID" data of the user ("member of the business service") transmitted from the portable telephone or the like to the installation terminal (register, etc.) at the time of using the store or the like is After the authentication of the member identification, the user is connected to the database server for managing the customer use history of the user company / store providing the marketing program.

Here, the calculation and generation of the premium privilege in return for the purchase in accordance with the management rules of the marketing program are to be executed immediately by the design on the program. Information data such as the latest privilege acquisition status reflecting the
The premium calculation / transmission server of the user company / store that generates and manages these data is returned to the mobile phone carried by the user via the installation terminal (register, etc.) used by the user as a destination, The output is displayed on the display screen. In addition, since these are executed as a series of procedures within a few seconds, the user can grasp the use / benefit status and the like at the time and at the time of purchase.

The displayed information content includes the cumulative purchase amount and the corresponding discount rate, which are always a concern for the user, the current effective score of the point program, the exchangeable goods and services corresponding thereto, and , Priority and priority information, such as the expiration date of these marketing programs, and companies and stores will use this important information based on additional information, if necessary, It is possible to realize a screen display for each use.

If the user desires to take in more detailed information, for example, it is possible to use any of the return methods (selection from gifts, selection of prizes from catalogs, cash vouchers for travel, Airline frequent flyer exchanges, invitations to special events such as wine tastings, etc.) or what products are eligible for the program and what are their quantity and duration limits? In response to a user who wants the latest privilege information in detail, the company or store that implements and manages the marketing program is required to provide a URL (unif) linked to the homepage having these information guidance functions.
Ordinary resource locators are always displayed together with the above-mentioned important information data such as the use / benefit status, so that the user can obtain all necessary information and all information related to the marketing program to be provided. With this information, it is possible to easily connect to the homepage and to easily grasp the contents.

At the same time, the user (“Member of the Project Service”) obtains the necessary information and detailed information by connecting to the official homepage (official site) prepared by the Project in a method other than the above.・ Also possible for browsing. When browsing the official site, important information such as the date of use of the company or store to which it belongs and the points earned is edited and displayed for each user based on a list.
Considering the detailed information, links to the corresponding websites of each company and each store are established. In addition, information on the implementation of new programs and information on newly added merchants,
It plays the role of general guidance, taking into account the convenience of users, or even the promotion of businesses and stores.

Now, here, the use of the self in the current situation
After confirming the beneficiary status and adopting the premium return method in return for the purchase, the user can use the following simple operations /
The process completes a series of exchange realizing methods.

"Realization of premium exercise that is convenient for the user": The exercise of the premium adopted by the user, that is, the exchange of the desired product or service, etc., is carried out by the mobile terminal carried by the user (such as a mobile phone). Exercise completion is realized by a series of processing only by the operation from. The user selects the applicable display portion, such as the target product or service for which exchange is requested, from the premium return target group of products and services displayed on the mobile terminal owned by the user as satisfying the exercise request standard. Specify the location,
Initiate a premium exercise request.

[0038] In the designated selected place, the URL (u) of the store or the like where the marketing program is executed is used.
niform resource locators)
The user can easily connect via the Internet to the relevant homepage linked to the selected location by setting the function to start the connection program to the carrier's network automatically. To achieve.

Here, as a separate characteristic connection method to the related homepage, the user issues a connection instruction to the corresponding network address indicated by the designated place to be specified to the store or the like for the purpose. By transmitting and executing to an installation terminal (register, etc.) installed for the purpose of use, a network communication network such as a LAN (local area network) constructed in a system for each of the member companies / stores of the present business can be used for the Internet. This makes it possible to easily and easily access and connect to the related homepage without going through.

In this way, the user designates and executes the application selection location of the connected home page, and requests exercise of the premium.

At this time, the “member ID” and the “member password” of the user (member of the business service) are automatically authenticated, and the “premium acquisition” of the user by matching the “member ID”. The situation is confirmed, and the premium exercise request is achieved and fulfilled as meeting the exercise request criteria.

Further, the delivery of a product or the like whose exercise has been requested is facilitated as a delivery address of the product is immediately specified by a reference code with the attribute data of the user as a part of the service system in the marketing program. ,
It also enables automatic delivery.

Next, the description will be made of "immediate realization of notification means and distribution means at low cost".

The official site described above is provided with a setting function of an opt-in mail (“E-mail” distributed under the permission of the user). Opt-in mail distribution functions as a means of regular or timely information distribution to "members of the business service".

The information delivery service by opt-in mail is designed based on the practice management of permission marketing in consideration of busy users.
In other words, it rejects the disorderly distribution of various types of information by individual companies and stores (even if the individual contents are useful to users), and therefore, the information in this business In the distribution service, information transmission to users by companies and stores is all collected and integrated in the information distribution server managed by the business, and comprehensive and unified by only the information distribution service by opt-in mail Will be distributed.

The distribution contents of the opt-in mail have been edited so that their urgency (loss of expiration date in point exchange, etc.) and importance (new program execution guide, etc.) can be easily recognized. In addition to waiting for active access by users, we have a means to distribute this information effectively.
It can be expected that the promotion effect in the program will be uniquely enhanced. Similarly, this has been the case for companies and stores that want to develop marketing programs tailored to their individual circumstances and call for a large number of users to join the program quickly. This means that a method of providing a timely, immediate delivery notification to customers (that is, “members”) who could not expect to have a high degree of contribution and who could not have what they could have.

In addition, securing such distribution means promotes a one-to-one relationship established with the user. Companies and stores are required to provide immediate information distribution (for example, limited to customers in their 50s and beyond,
Sales guidance such as "We will specially sell high-grade Japanese confectionery at a discount of 30% from 13:00 to 16:00 today" and information on the implementation of individual special programs assuming the customer's birthday etc.) Also, it is possible to realize detailed personal correspondence (notification such as "The cleaning of your product has been completed. Please come to pick up anytime" at the "cleaning store"). These distribution methods are realized and achieved at extremely low cost.

"Introduction and Practice of Individual Customer Identification Marketing in Small Stores, etc.": Next, in the overall configuration of the integrated system for individual identification marketing according to the present invention, the system functions of each member company / store of the present business are described. ,
A description will be given of components that are constructed and prepared as a part of a system acting as a host (hosting) and that fulfill roles and functions as an ASP (application service provider) business.

Conventionally, in the individual customer identification marketing, a small single store (a “cleaning shop” in the town), which has been difficult to introduce in terms of the cost-effectiveness of investment in information technology, has been considered. And "beauty salons", "record shops", etc.), and provide and provide a business participation system and services to promote the introduction and implementation of individual customer identification marketing. .

In other words, the service provision of an ASP (application service provider) is an efficient function acting for a member company or a store who wants to operate a marketing program at a lower cost.
In order to satisfy the requirements of small-scale stores, etc., for which a customer management database or the like has not yet been established and managed in the company or its own store, application software and hardware centrally managed within the Business System will be (Small stores, etc.), and the members access through the network and receive the processing services, so that the customer management status can be grasped at any time and at any time.

Due to the completeness of this business system, even small-scale stores operated independently, for which it has been difficult to practice individual customer identification marketing in the past, have become effective marketing programs as a result of easy integration with this business system. To make it possible to practice.

The usage fee of such a system is determined according to a rental system or service contents.

[0052]

Embodiments of the present invention will be described below with reference to the drawings.

FIGS. 1, 10, and 15 show the processing flow of the present embodiment, FIG. 2 shows the configuration of the entire system of the present embodiment, and FIGS. Configuration
6 to 9 and FIGS. 11 to 14 show screen images of the present embodiment, respectively.

First, as shown in FIG. 2, the present business system (unified management system for individual identification marketing) <11>
Will be described.

The present business system (unified management system for individual customer identification) <11> of this embodiment is a central business system <12> that controls, controls, and manages the present business, and is a member of the present business. This business hosting system is responsible for the ASP (Application Service Provider) function for companies and stores that want to
13> In addition, a system for each company and store affiliated with the Project, which is configured and managed for each company and store affiliated with the Project <
14> and a mobile terminal <15> carried by the user (“member of the business service”), and a communication network <16><161><1 connecting them
62><163><164><165> and Pt
o P (Point to Point) transmission / reception line <
17> as a whole, and is operated and managed.

The Business Central System <12> collects and manages the “Member ID” and “User Attribute” of the “Member of the Business Service”, and stores the Business Member Database Server <124> and the Business Business Service The business authentication server <127> that identifies and authenticates the member of the business, and the business member status confirmation database server <12, which controls and manages the usage status and the like of the member of the business service
5> Also, an information distribution server <121> that manages information distribution toward “members of the business service”, and a distribution information condition setting terminal <
123> In addition, the WEB server of the project, which manages the official website (official site) of the project
126>, and a network connection device <19> having an interface suitable for the type of line used, such as a router or hub of a concentrator / connection device, and a printer <122> as an output device.

Subsequently, the system <14> for each member company / store of the present business is configured for each unit of member company or store which participates in the present business, and is composed of the existing “customer ID” and “customer ID” of the member company / store. An existing customer ID / attribute database server <147> for collecting and managing customer attributes, a customer usage history database server <148> for managing customer usage history information, and a "business service member" at a member company / store. "Customer ID / attribute database server <146> that collects and manages" customer ID "and" customer attribute "of"", and authenticates the" member of the business service "with the existing member at the member company / store. Authentication server <144> for each business member company / store, and mobile terminal carried by “Member of the business service <
15> Receive the “member ID” data from or send necessary information to the portable terminal, etc., and install terminals (registers, etc.) for each member company / store <141>
> Calculates and transmits and displays premiums for “Members of the Business Service”. Premium calculation / transmission server <145> for each member company / store of the Business and distribution to “Members of the Business Service”. A distribution information request server <142> for each business member company / store that requests information contents, and additionally, a business member company / store that provides comprehensive information on the contents of individual marketing programs implemented for each company or store. Web server <149 for each
> And a network connection device <18> having an interface suitable for the type of line used, such as a router or hub of a concentrator / connection device, and a printer <1
43> and the like.

Next, in the overall configuration of the unified integrated system of the individual identification marketing, the system <14> function for each of the member companies / stores of the present business is constructed and prepared as a system for acting as a part (hosting). The components serving as roles and functions as an application service provider (business) business, the business hosting system <13> will be described.

The business hosting system <13>
Is an existing customer ID / attribute database server <134> that collects and manages existing “customer IDs” and “customer attributes” of member companies / stores, and a customer use history database server that manages customer use history information. <135> In addition, the Customer ID / attribute database server <133> that collects and manages the “customer ID” and “customer attributes” of the “business service member” at the member company / store, and “members of the business service” ”And an existing member at a member company / store, calculate and transmit the premium of“ members of the business service ”and an authentication server <132> for the business member company / store, and transmit and display the premium.・ Premium calculation / transmission server for stores <
131>, and a WEB server <136> for the member companies / stores of the business which comprehensively guides the contents of individual marketing programs implemented for each company or store.

Of the above, <121, 123 to 127,
131 to 136, 142, and 144 to 149>, as shown in FIG. 3, display device <211> and processing device <212>.
>, Input device <213>, LAN interface <2
14> and a storage device <215>.

<141> denotes a display device <221>, a processing device <222>, an input device <223>, a wired interface <224>, a wireless interface <225>, a LAN interface, as shown in FIG. <226>, a storage device <227>, and the like.

As shown in FIG. 5, the mobile terminal <15> carried by the user (“member of the business service”) has a display device <231>, a processing device <232>, and an input device <23>.
3>, the mobile phone communication interface <234>, the business wireless input / output interface <235>, and the business wired input / output interface <236>,
The device configuration is made up of a storage device <237> and the like.

Communication line <16><161><162><
163><164><165> are for transmitting information like a telephone line, and include an optical fiber cable,
A wired line such as a copper wire coaxial cable, a wireless line, and the like are assumed.

<161> assumes that data is transmitted and received using the Internet network.

Further, the business (“member of the business service”) carried between the mobile terminal <15> and the installation terminal <141> of each business member company / store is transmitted and received between the mobile terminal <15>. The exchange of “member ID” and necessary information data <17> includes P to P (Point to Point).
A non-contact type transmission / reception unit based on a wireless method using infrared rays, radio waves, lasers, or the like by the Point method, or a contact type distribution unit based on a wired method using a dedicated line is planned.

Next, the processing flow of this embodiment will be described with reference to FIG.
>

“Member registration for the business service”: First, the user owns a mobile terminal (such as a mobile phone) equipped with an authentication / identification function for the business purpose. A user who wishes to use the "management" service) realizes the registration and membership by the following.

The user who wishes to register is required to register his own unique I
Name <311>, address <31 for specifying D attribute
2>, date of birth <313>, mobile phone number <314>,
Phone number <315>, E-mail address <316,
> 317, occupation <318>, etc. This entry refers to the minimum necessary components that are indispensable for confirming the identity of the user and for identifying and authenticating the user. When applied to any marketing program, it must be a component of the greatest common divisor with sufficient entry to identify and authenticate its customers.

Further, as other items described above, a selection item <319> for confirming acceptance of an information distribution service (opt-in-mail) scheduled by the project is set.

The user can be registered by, for example, using the above-mentioned “registered item format <FIG. 6>” as the WE of the project.
B server <126> and WE for each business member company and store
By preparing the homepage of the B server <149>, a user having a terminal having a communication means of the Internet (a mobile phone, a personal computer, a digital TV, a game machine, or the like) can access each terminal after accessing via the Internet. Complete the registration items by performing the operation
Realize the application.

In consideration of the convenience of the registration, the “registration entry item format <FIG. 6>” is used for the mobile terminal (such as a mobile phone) <15> used for the purpose of the project.
In addition, it is stored in advance by default at the time of shipment, or the terminal installed for each member company / store <
141>, the mobile terminal <1 carried by the user (“member of the business service”) using the transmission / reception function
5> The business is designed so that it can be received and obtained.

Here, “Registration entry item format <FIG.
> ”To the carrying mobile terminal, the user completes the registration and entry by operating the terminal, and completes the entry data of“ Registration entry item format <FIG. Registration and application can be easily achieved by transmitting a message from the terminal <15> to the terminal <141> for each member company / store of the business.

Other methods of registration and application include a transmission method using a facsimile, a facsimile sheet in which “registration entry items” are entered, and a push-button phone input using a voice response system. However, it is also conceivable that a postal means such as a postcard, which completes the items to be described in the “registered items”, is provided.

The registered / applied data is subjected to a registration / membership examination check (confirmation of identity between the applicant and the user, etc.), and thereafter, the business member database server <
124>, it is newly registered as a “member of the business service”.

The user is provided with a “member ID” and a “member password” as evidence of the completion of the “member registration”.

Here, the user who has confirmed the delivery of the grant is
The “member ID” and the like are input to the mobile terminal <15> carried by the user (“member of the business service”) used for the business purpose, and the entered “member I
The “D” data is to be stored and stored inside a mobile terminal (for example, a mobile phone) <15> which the user always carries.

Subsequently, the user who has completed the above-mentioned registration and input, ie, a “member of the business service”, purchases goods and services from companies and stores that have joined the business (step 1101). Describe the processes and procedures to enjoy the premium of that customer identification marketing program.

User ("Member of the Business Service")
Transmits unique "member ID" data from a mobile terminal (such as a mobile phone) <15> carried by the user at the time of accounting after purchasing goods and services, using infrared, radio waves, and a laser or the like. By means, a terminal that can read such data, such as a register installed at each member company / store of the Project, <1
41>. (Step 1102)

The transmitted “member ID” data is transferred to a storage device such as a cache memory of an authentication server <144> for each of the participating companies / stores of the present business, which is configured in the user company or store, and temporarily stored therein. Is preserved.

Here, the authentication server <144> of each member company / store of the present business determines whether the transmitted “member ID” data qualifies to be able to benefit the marketing program executed by the user company or store. "Member ID" provided
Manage customer ID / attribute data as "member of the business service" to confirm whether it is data,
The customer ID data is sequentially called from the customer ID / attribute database server <146>, and a code matching determination process is executed.

The customer ID / attribute database server <
146>, if the user has not yet registered a “member ID” as a “member of the business service” (ie, a new use of the “business service member” to enjoy a marketing program at the store or the like) In the customer ID / attribute database server <146>, there is no corresponding person based on the “member ID” data,
Therefore, the authentication server for each member company / store of the project <14
4> is the next execution process, as the above contract items (this project database server <124 of this project system).
The “Member of the Business Service” that can be authenticated by the “Member ID” managed by> is the “member of the Business Service” of the user even when the company or store participating in the Business first visits the store. "
Immediately, the registration as a "use member" in the company or store is automatically accepted), and the transmitted "member ID" data and the business authentication server <127
> Through the Business Member Database Server <124>
A determination process of sign matching with “member ID data of the business service” called sequentially is executed. (Step 1103 to Step 1104)

Here, if the sign match is not established, that is, if the authentication of the “member of the business service” is not realized, the user loses the benefit opportunity as the “member of the business service” in this case. I do. (Step 11
07) Further, in this case, the cause (such as the expiration of the expiration date of the “business service”) is determined and measures are taken to solve the problem.

When the “member of the business service” authentication is confirmed by the coincidence of the codes, as a subsequent determination process, the authenticated user is identified by the conventional method (“card member”) using the same method. The determination as to whether or not they overlap as an “existing member” is immediately performed. (Step 1105)

An authentication server for each business member company / store <
144> is the Business Member Database Server <124
>"Memberattribute" data (name / address / mobile phone number, etc.) of the user and existing customer ID /
The “existing customer attribute” data called from the attribute database server <147> is sequentially inquired and matched, thereby realizing the determination based on the matching of the attribute.

As a result, if no overlap with the “existing member” is found, the “member ID” and “attribute” data of the user in the business service are immediately replaced by the subsequent data at the user company / store. The authentication inquiry data is registered and stored in the customer ID / attribute database server <146>. At this time, the user ID of the user is also stored in the area of the existing customer ID / attribute database server <147>. , "Existing customer I
"D" and "attribute" data are newly issued and registered, a relationship is established between the two data registered in both, and the association as the same customer information is processed, and the registration of a new member is realized. Is done. (Step 110
8)

Next, the “member attribute” data of the user and the existing customer ID / attribute database server <147>
If the attribute match with the "existing customer attribute" data in the above, that is, the duplication of the same person is confirmed, the authentication server <144> for each of the business member companies / stores stores the customer ID / attribute database in the same manner as described above. Server <146>
Then, after securing a relation specifying the association with the “existing customer ID” data, the “member ID” data registration of the business service is executed. (Step 1106)

Further, once the “member ID” data as the “member of the present business service” is registered in the present customer ID / attribute database server <146>, the user is required to register the data in the subsequent business member / store. At the time of use (step 1101), “member ID” data transmitted from a mobile terminal (eg, a mobile phone) to be carried out and an authentication server <144> for each member company / store of the business
As a result of the query matching with the “member ID” data registered in the customer ID / attribute database server <146> called by the customer, the individual customer identification and authentication is immediately realized (steps 1102 to 1103), and the business The authentication server <144> of each member company / store does not need to judge the code with the business central system <12>, and executes the program of the premium regulation for the user as the next execution processing. (Step 1103 to Step 1109)

Calculation of premium (step 1109)
In accordance with the provisions of the individual customer identification marketing program implemented for each company / store participating in the project, the premium calculation / transmission server for each company / store participating in the project <
145>. The premium calculation / transmission server <145> for each member company / store of the Business is authenticated with the “Member ID” data each time a user (“Member of the Business Service”) uses the data according to the program rules. Call the usage history of the customer usage history database server <148>, add and execute the cumulative purchase amount of the user and the points earned in the point program, and specify the discount rate and redemption method etc. according to them. ·Execute.

The usage history data of the premium generated and managed as described above is processed as the latest data each time it is used, and the customer usage history database server <1
48>, as needed.

In parallel with this, the latest premium use history data is stored in the installation terminal <for each member company / store of the present business by the instruction / execution of the premium calculation / transmission server <145> for each member company / store of the present business. 141> to the mobile terminal <15> to be carried by the user (“member of the business service”), and the mobile terminal (eg, mobile phone) <15 to be carried at each use.
> Is realized. (Steps 1109 to 1110)

The information content transmitted to the display screen is shown in FIG.
As shown in the embodiment of <> or <FIG. 8>, the cumulative purchase amount <411> at the time of use, the privilege discount rate <412>,
Alternatively, such as the valid earned points <416> in the point program, the goods and services <418> that can be exchanged by the earned points, and the due date <417>,
The priority information of the premiums to be received is summarized and displayed with priority.

Further, the user ("Member of the Business Service") wants more detailed information intake, for example, depending on the type of point use, any return method (selection from gift, selection of prize from catalog, travel, etc.) Vouchers, airline mileage exchanges, invitations to special events such as wine tastings), or
To respond to what is the target product of the program and what is the limitation of the quantity and period, as described above, link to the corresponding homepage of the company or store that has the role of comprehensive guidance URL (unif
orm resource locators) <42
By displaying 0> in the form of being written on the transmission screen,
The user can easily connect to the homepage for necessary information and all information related to the provided marketing program, and can easily grasp the contents.

Note that the business hosting system <13
> System for each member company / store of this business <14
The basic processing method is the same as in the above-described embodiment also in the case of partial function substitution.

In this case, the terminal (register, etc.) <141> for each member company / store of the present business is installed in the company or store that requests the business hosting system <13> to perform a function substitute (hosting). A distribution information request server <142>, a printer <143>, a network connection device <18>, a communication line <163>, <165>, etc. are constructed and prepared for each business member company / store, and the business hosting system <13>>, A processing method similar to that of the above embodiment is realized.

Now, another form of acquiring necessary information and detailed information of the user (“member of the business service”) by a method other than the above will be described separately using the processing flow of FIG. .

The user manages the WEB server <126> of the project using his / her mobile terminal (such as a mobile phone) <15> and manages the official homepage of the project (official site) <FIG. 11- ( b) Browse>.

Next, the user selects a designated place <611> prepared on the official site in order to obtain relevant necessary information and detailed information relating to the user himself / herself, and requests browsing of the personal information of the member himself / herself. Execute (Step 1201)

[0098] Web server <1 of the requested project
26> transmits data such as “member ID” and “member password” for authentication as prerequisites required for disclosure of personal information.
5>. (Step 1202)

Upon receiving the request, the WEB browser of the mobile terminal <15> includes the WEB server <12> of the project.
6> is embedded with an authentication program for processing the information transmission request from <6>. Here, upon receiving a data transmission request such as an authentication ID and a password according to a predetermined protocol from the WEB server <126> of the project, the authentication program transmits necessary information according to the requirements. From replying, the mobile terminal you carry <1
5> “Member ID” and “Member password”
Automatic data transmission is realized. (Step 12
03)

The automatically transmitted data such as the “member ID” and the “member password” are code-authenticated by the business authentication server <127>. (Step 120
4)

Here, if the code match is not established, that is, if the “member of the business service” authentication is not realized, the browsing operation is rejected. (Step 1205)

If the “member of the business service” authentication is confirmed by the matching of the codes, personal information relating to the “member of the business service” is disclosed, and the mobile terminal <15> carried by the user is disclosed. The browsing display is realized. (Step 1206) <FIG. 12>

In addition, related information on the official site includes information such as a new program implementation guide <613> and <FIG. 13- (b)> and a newly added member store guide <614>. In addition, a link connection to the homepage of the relevant company or store has been developed in consideration of these detailed information. <FIG. 13- (c)>, <FIG. 12-
(C)>

Next, an embodiment of an information distribution service (opt-in-mail) that is unified and comprehensively distributed to users (“members of the business service”) regularly or in a timely manner. Will be described with reference to the processing flow of FIG.

The information distribution service using opt-in mail is realized on the premise that the user accepts the basic distribution <319>. Further, as described above, the information content to be distributed differs individually due to the permission restrictions of each user (mail distribution conditions <612><FIG.14>).

Therefore, the information distribution content for each user, which is adapted to the content desired by each user, is edited and generated, and an information distribution service that is individually considered is realized.

The editing / generation of the opt-in mail is performed, first of all, for a user who wishes to deliver mail in advance, in the form of “member ID”, “user attribute”, “usage status”, “mail delivery”. The process starts by extracting data such as "conditions" from the business member database server <124> and the business member status confirmation database server <125>, and creating a distribution desired member table in the information distribution server <121>. You. (Step 1301)

Next, using the distribution information condition setting terminal <123>, the extraction conditions of members to be distributed (for example, living in the Tokyo metropolitan area / up to 35 years old, etc.) based on the judgment criteria of the business headquarters,
The corresponding distribution text (such as a new OPEN for a grocery store for young people in Shibuya XX) is input, and the information distribution server <121
>. (Step 1302)

Here, the member data corresponding to the condition set in step 1302 is extracted from the distribution desired member table created in step 1301, and registered and created as a distribution setting table in the information distribution server <121>. Is done. (Step 1303)

Subsequently, the information distribution server <121> converts the contents of the desired distribution and the corresponding “member ID” data set in advance for each member company / store of the present business into distribution information for each member company / store of the present business. Obtained from the request server <142>. (Step 1304)

[0111] The acquired data indicates that the company or store affiliated with the business is provided by the customer / customer, which is installed for each company / store, using the distribution information request server <142> for each company / store involved in the business. ID / attribute database server <
146> and customer usage history database server <14
8>, target customer conditions that match the desired content of distribution (for example, after 50s / resident in Setagaya Ward / average monthly purchase amount $ 50
“Customer ID” data corresponding to “00 or more” is extracted in advance, and the distribution text (for example, “13:00 from today's 13:00”)
During 6:00, we will specially sell high-grade Japanese confectionery at a 30% discount. ")

The data acquired in step 1304 is registered in the distribution setting table created in step 1303. (Step 1305)

Now, in the distribution setting table, the ID data of each member to be distributed and the distribution text attached thereto are registered in this way. Here, before the start of editing, the text of the opt-in mail for each member is edited and generated in accordance with the editing rule input in advance at the distribution information condition setting terminal <123> of the business headquarters. (Step 13
06)

The mail text edited / generated for each member is
The distribution is realized regularly or timely to each person's mail address recorded in the distribution setting table.

Next, returning to FIG. 1, the premium exercising mode will be described.

[0116] Benefits of the premium, that is, the method of exercising, are roughly realized as follows.

The price discount <413> transmitted and displayed at the time of use accounting shown in FIG.
Exercise of the premium, ie the benefit of the premium is realized immediately.

In this example <FIG. 7>, as described above, when the user (member of the present business service) uses the store affiliated with the present business for the first time, the user uses the “utility” at the relevant store as described above. Member's immediate “member registration” ”, and the customer store is eligible to become a“ use member ”, so the member privilege discount rate 5% <414>
And a total discount privilege of 1% <415> (6%
/ $ 600) <412> is a model case that can be realized immediately and automatically on the spot.

Incidentally, the present model case corresponds to the price (Pri) in the above-described individual customer identification marketing method.
ce), the practice method of differentiated discount <414> targeting “card members” and the total purchase privilege (Purc
bases), is a practice of a configuration technique that is combined with a practice technique of the cumulative total discount <415>. In addition to the above, there are a wide variety of marketing methods for discounting prices, which use a coupon.

Also, sweepstakes and lottery (Prizes)
(For example, when reading "Member" information at a cash register or the like, a hit or miss determined by computer processing will be announced), etc. is there.

These benefits are carried out at the time of use accounting or the like, that is, passive benefits automatically set, whereas premium benefits described below are:
It can be said that it is a method of actively exercising (enjoying) premiums with the voluntary nature of the user.

FIG. <8> shows the effective earned points <416> of the user displayed by the point (Points) execution program displayed at the time of use accounting.
And goods and services <418> that can be exchanged according to the acquired points, and the due date <417>.

The benefits of the premium can be obtained by arbitrarily realizing (exercising) the exchange from these products and services <418> that can be exchanged, or exchanging with a product or service with a higher exchange rate. If desired, the premium exercise may be reserved, that is, the accumulation of points may be continued. Further, in this case, the selection / judgment will be made after paying attention to the validity period <417> of the program and confirming the higher-order exchange target product in detail on the corresponding homepage <420>.

Here, when the premium is exercised, as a characteristic method of achieving the exchange, the exchange of the desired product or service is performed by the “member of the business service”.
The exercise can be completed by a series of processing only by the operation from the mobile terminal <15> carried by the user.

This will be described with reference to the embodiment shown in FIG. 8 and FIG.

As a target product that the user (a member of the business service) desires to exchange, for example, “clock” <419>
In the case of adopting the premium, first, a premium exercise request is started by designating a selection location <419> of a product (clock) displayed on the mobile terminal (eg, mobile phone) <15> to be carried.

The designated selection location <419> contains the URL of the store where the point program is used.
(Uniform resource locator
s) is embedded and the function of automatically activating the connection program to the carrier's network is set, so that the user can access the relevant homepage <FIG. 9- () linked to the selected location <419>. b) A connection to the Internet is easily achieved.

Here, as a separate connection method to the relevant homepage <FIG. 9- (b)>, the user issues a connection instruction to the relevant network address indicated by the designated selection point <419>. Installation terminals (registers, etc.) installed for the purpose at stores where they are used <14
1> by submitting and executing
LAN (lo) built in the system <14> for each store
By using a network communication network such as a cal area network, it is possible to easily and easily access and connect to the homepage without using the Internet.

Thus, the user designates and executes the application selection location <512> of the connected home page shown in <FIG. 9- (b)>, and requests exercise of the premium.

At this time, the “member ID” and the “member password” of the user (“member of the business service”) are automatically authenticated by the same method as described above, and the “effective acquisition” of the user is performed. The point is confirmed by the customer use history database server <148>, and the premium exercise request is achieved and fulfilled as satisfying the exercise request standard.

Next, the product (clock) for which the exercise was requested
In the delivery of <511>, as a part of the service system in the marketing program, as shown in <FIG. 9- (c)>, the delivery address <513> of the product (watch).
Is immediately specified by the inquiry code with the attribute data of the user, and the automatic delivery can be easily realized.

In addition, the number of remaining valid points <514> after the point redemption (after exercise) is also determined by
The calculation is immediately performed by the premium calculation / transmission server <144> for each store, and the transmission display is executed.

[0133] In addition to the points (Points), social contributions (Pro Bono), such as "send a personal computer to a school," etc., can be selected as a donation act. There are reduction methods to be exercised.

By the way, the above-described methods of instantly confirming the usage status and benefit status and realizing the exercise of the premium by a series of processes are realized by (10) instantaneous methods in the individual customer identification marketing method. Sex (Pre
sto) and personal support (Personalizatio)
The effect of n) is particularly remarkably embodied.

[0135] The method of the opt-in mail information distribution service that is unified and comprehensively distributed to users ("members of the business service") regularly or timely is special. Treatment (Privileg
es) (10) It is effective as a notification means of immediacy (Presto).

[0136]

As described above, the present invention solves the above-mentioned problems of the prior art, and in terms of the "membership" problem which is indispensable for the effective implementation of the individual customer identification marketing, the present invention is unified and unified. Through the realization of cross-functional "member registration" and "member authentication", and the simple method of exercising premiums and information distribution, etc., the convenience of users has been remarkably improved. To dramatically reduce the labor and cost of issuing cards related to customer "member registration" or distributing information to customers, and to dramatically improve the distribution of marketing programs. Becomes In addition, the construction of low-cost, constant means of realizing information distribution to users and timely immediate notification means promotes strengthening of relationships with users (customers). ) Implies a deep involvement in the marketing process,
A database of the trends of such customers' purchasing behaviors will be used to realize the essence of individual customer identification marketing that seeks out the direction of strategy based on this. In addition, according to the present invention, even a small-scale store operated by a single company, which was conventionally considered difficult to practice its individual customer identification marketing, can implement effective marketing programs as a result of easy integration with the Business Central System. Feasible.

[Brief description of the drawings]

FIG. 1 is an overall processing flowchart of an operation procedure according to an embodiment of the present invention.

FIG. 2 is an overall system configuration diagram showing an embodiment of the present invention.

FIG. 3 is a partial device configuration diagram that is standardly configured in a system configuration diagram, showing an embodiment of the present invention.

FIG. 4 is a partial device configuration diagram of a terminal (such as a register) installed and configured for each of the business member companies and stores in the system configuration diagram illustrating the embodiment of the present invention.

FIG. 5 is a partial device configuration diagram of a mobile terminal (such as a mobile phone) carried by a user (“member of the business service”) in the system configuration diagram, showing an embodiment of the present invention.

FIG. 6 is a member registration screen of a user (“member of the business service”) in the embodiment of the present invention.

FIG. 7 is a display screen of a purchase amount, a cumulative total amount, a privilege discount rate, a due date, and the like transmitted to a mobile terminal carried by a user (“member of the business service”) according to the embodiment of the present invention. is there.

FIG. 8 is a diagram showing effective points acquired in a point program, exchangeable products and services, and dates thereof transmitted to a mobile terminal carried by a user (“member of the business service”) according to the embodiment of the present invention. It is a display screen.

FIG. 9 shows a menu screen (a) for selecting a product or service that can be exchanged by earned points, which is displayed on a mobile terminal carried by a user (“member of the business service”) according to the embodiment of the present invention; A screen for applying for premium exercise (b) and a screen for applying for delivery of premium redemption products and the like (c).

FIG. 10 is a processing flow of an information acquisition form of a user (“member of the business service”) in the embodiment of the present invention.

FIG. 11 shows a menu screen (a) for displaying a browsing request to an official site and a browsing selection screen for an official site (b) in the embodiment of the present invention.

FIG. 12 is an illustration of an official server according to an embodiment of the present invention.
A site selection screen (a), a user's ("member of the business service") user's use status screen (b), and a menu screen (c) corresponding to the detailed information of the program implementing company.

FIG. 13 is an illustration of an official server according to an embodiment of the present invention.
It is a site browse selection screen (a), a corresponding screen of a new program implementation guide (b), and a new program implementation guide screen (c).

FIG. 14 is a diagram showing an official state in the embodiment of the present invention.
FIG. 5A shows a site browsing selection screen (a) and an opt-in mail distribution condition setting screen (b).

FIG. 15 is a processing flow of an embodiment of an information distribution service distributed to a user (“member of the business service”), showing an embodiment of the present invention.

[Description of sign]

11 Project system, 12 Project central system, 121 Information distribution server, 122 Printer, 12
3 ... Delivery information condition setting terminal, 124 ... Project member database server, 125 ... Project member status confirmation database server, 126 ... Web server of the project, 1
27: Business Authentication Server, 13: Business Hosting System, 131: Premium Calculation / Transmission Server for Business Member Companies / Stores, 132: Business Member Company /
Store authentication server, 133: Customer ID / attribute database server, 134: Existing customer ID / attribute database server, 135: Customer usage history database server, 136: WEB server for business affiliated companies / stores, 14: Business membership System for each company / store, 14
Reference numeral 1 denotes an installation terminal (register, etc.) for each business member company / store; 142: a distribution information request server for each business member company / store; 143: a printer; 144: an authentication server for each business member company / store; … Premium calculation / transmission server for each business member company / store, 146…
The customer ID / attribute database server, 147: Existing customer ID / attribute database server, 148: Customer use history database server, 149: Member company of the business
Web server for each store, 15: Mobile terminal carried by user ("Member of the Business Service"), 16: Internet, 161-165: Communication line, 17: P to
P transmission / reception line, 18, 19: Network connection device

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506

Claims (16)

[Claims] 1. A customer identification marketing (Customer Specialization) implemented as a customer management business.
c Marketing), users (customers)
A system and method for building a unified and cross-sectional “member registration” and “member authentication” and “member use history management”. 2. A user ("member") who has completed registration / membership in order to achieve a cross-sectional network connection with the member authentication system of each company / store that carries out various individual customer identification marketing. The use and enjoyment of the marketing program in individual customer identification marketing carried out by any company or store that has achieved a network connection according to claim 1 requires an individual “member registration” service prepared for each company or store. 2. The system and method according to claim 1, wherein the system and method can be achieved immediately from the first use. [3] The present invention can be realized even in a company or a store where it is difficult to introduce individual customer identification marketing due to a non-use effect concerning information technology investment.
The present invention constructs and prepares a member authentication system function for each store as a part of function substitution, so that even in a company or a store where individual customer identification marketing has not been introduced, the function substitution part can be used as a substitute. Is also feasible, and companies and stores that practice individual customer identification marketing are now using
3. The arrangement of the system and method according to claim 2, which achieves a more efficient implementation of claim 2. 4. The authentication of the registered user, such as the member and the use history, is equipped with the function of individual authentication carried by the user when purchasing and using goods and services in companies and stores that have joined the present invention. Mobile terminals (mobile phone devices, PHS [Personal Handy-pho
ne System], pager [Pager], portable information device [PDA: Personal Digita]
l Assistants], a transportable computer [Mo
[Bile Computer] and wearable computer type terminals such as wristwatch type, headphone stereo type, clothes type, glasses type, ring type, etc.), and unique “member ID” data, etc., by infrared, radio wave, laser (laser), etc. Achieved only by a uniform means of transmitting such data to the installation terminal (register, etc.) prepared at the purchaser company or store that can read the data by means of transmission using Systems and methods that can be used and enjoyed in marketing programs run by all businesses and stores. 5. The use status of a marketing program (such as the cumulative amount of purchases and effective points gained by a point program) and the benefit status (discount rate or discount rate) of a registered user at a company or store affiliated with the present invention. Personal information data such as redeemable products and services and their expiration dates are calculated and generated immediately after each use, reflecting the use results, and the user's mobile terminal (mobile phone) A system and method that is immediately transmitted and displayed on a display screen of a telephone or the like via a terminal (such as a register) installed at the user company / store. 6. A URL (uni) linked to a corresponding homepage in which information data to be transmitted and displayed is provided with a guide function of detailed information relating to the marketing program.
form resource locators)
By displaying the information together, the user can easily connect to the homepage for the necessary information and all information related to the marketing program to be provided, and can easily grasp the contents. How it works. 7. An official website of the present invention is constructed as a means for ingesting information on the use status and benefit status of each user registered in claim 1 by a method other than claim 5. Automatic editing of a list of relevant information such as the status of use and benefit at each user company or store affiliated with the present invention according to the connection / browsing request of the user (“member”) A system and method mechanism that immediately disclose authentication based on the precondition. 8. For each user registered in claim 1, individually edit and generate the distribution information content for each user, which is adapted to the content desired by each user, and distribute the mail via the Internet. By means of the above, the distribution information content,
A system and method that distributes information to individual users on a regular or timely basis in a unified and comprehensive manner. 9. A request for exercising the premium acquired by a registered user in a marketing program executed by a company or store affiliated with the present invention is made by the mobile terminal (mobile phone) of the user described in claim 4. ), The user will be able to request a replacement from the premium reduction target group of products and services displayed on his or her mobile terminal as satisfying the exercise request criteria. Or a user ("Member") who automatically designates the selected location of the relevant display part, such as a service, and establishes a connection via the Internet to the relevant homepage linked to the selected location.
A system and method for realizing a premium exercise request through a series of processes that specify and execute the application selection location prepared on the relevant homepage on the precondition of authentication. 10. In the delivery of a product or the like as a premium for the user whose exercise request has been confirmed in claim 9,
A system and method for automatically and conveniently realizing a delivery address of the product by an inquiry code with the attribute data of the user according to the present invention. 11. An instruction of a selected location specified as a separate characteristic connection method of a user registered in claim 1 to a related home page described in claim 6, claim 7, or claim 9. By transmitting and executing a connection instruction to the applicable network address to an installation terminal (such as a register) installed for the purpose at the store or the like participating in the present invention, a company or a company participating in the present invention LAN (local ar) built in the system for each store
ia network, and the like, a system and a method for enabling easy and easy access connection to a related homepage without using the Internet. 12. The method according to claim 1, wherein
In order to significantly improve the convenience of users who have registered and joined the claim 1 in the use and enjoyment of the marketing program in individual customer identification marketing, and to increase the benefit opportunities, A system and method according to which a fee can be collected from affiliated users. 13. A mechanism according to claim 1 to claim 11, wherein a company or a store that implements individual customer identification marketing,
Significantly reduce the labor and cost of issuing cards related to "member registration" and "member management" of customers and distributing information to customers, dramatically improving the distribution of marketing programs. Therefore, a system and a method of a method characterized in that a fee can be collected from a company / store participating in the present invention. 14. The construction of the function surrogate portion in the structure of claim 3 is based on the non-use effect related to the IT investment.
Realize the introduction and practice of individual customer identification marketing, such as small independent stores that make it difficult to introduce individual customer identification marketing, and also for companies and stores that have already implemented individual customer identification marketing. Since it can be used as a low-cost, efficient function transfer mechanism, companies / stores requesting the use of the function transfer portion of claim 3
A system and method arrangement characterized in that a fee can be collected. 15. The system according to claim 8 is used as a low-cost and constantly realized information distribution means for users registered in claim 1, and for companies and stores affiliated with the present invention. Companies and stores that request information distribution in order to function effectively as a timely and immediate distribution means of response measures that respond to everyday problems and to increase the effectiveness of promotions in marketing programs uniquely. Is characterized by the ability to collect fees from
How the system and method work. 16. The mechanism according to claim 1 to claim 11 promotes the user (customer) registered in claim 1 to frequently visit a company or a store affiliated with the present invention, and The purchase behavior (consumption trend) of a company is made into a database in detail, and plays an important role in the development of a product of a company or a store and the strategic development of a product lineup. That a database of consumption trends based on user attributes of users (consumers) managed in Japan can be collected and disclosed to companies and stores that want them as marketing analysis data. Characterized by
How the system and method work.