JP2002117326A - Internet advertisement system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow a retailer shop principally based on sales over the counter to produce an effect substantially equivalent to that of an advertisement on a newspaper or on an insert by putting an Internet advertisement on an information providing medium attracting great interest of consumers. SOLUTION: Sales information per a retailer shop collected by an advertisement information handling agency Ca is inputted to a management operation system MSY via the Internet NET. The management operation system MSY manages and operates the inputted data as information per a commodity so as to reflect it on an information providing site MSA. The consumer makes access to the information providing site MSA via the Internet NET by means of a consumer side terminal Yb and carries out selection on each of an area selection screen, a commodity group selection screen, and a commodity classification selection screen so as to obtain information about a desired commodity. Since a list of similar commodities is displayed from the selection result, target commodity information can be conveniently compared and examined while rearrangement of a manufacturer name, a price, and like is carried out, and consequently, an expectative number of access to the site is anticipated.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet advertising system, and more particularly, to a consumer who wants to purchase a product in order to make sales information of a retail store for over-the-counter sales more effective. This is a system to make it easier to narrow down and compare and compare target products.

[0002]

2. Description of the Related Art Advertising for the purpose of attracting customers and selling merchandise, mainly for over-the-counter sales, is properly used depending on the store, merchandise and sale contents. For example, a newspaper insert flyer is a commonly used method that has a high advertising effect because of its immediate effect and easy to show unique characteristics of the store, but it requires a wide range of inserts to obtain the effect, If the cost of a single advertisement, such as the cost, is high and the sale results in a disappointing result, this advertising cost becomes very risky and burdens the advertiser.

[0003] Newspaper advertisements are relatively inexpensive to advertisers depending on the advertising aspect and can be announced in a wide range. However, consumers can hardly expect newspaper advertisements to be reserved. Incorporating such an amount of information also increases the cost for advertisers as well as flyers.

[0004] Advertising by radio waves, such as radio and television,
If the advertiser can take advantage of economies of scale in products and stores, it can be very effective because it can promote a wide range, but basically it has a strong image advertising element,
In the case of using it for a sale or the like, it is necessary to increase the number of advertisements in a short period of time to impress the advertisement, which is costly.

[0005] An advertisement to a specialty magazine can be expected to have an effect depending on the product, if the advertiser intends to advertise an image of a store or a product that has economies of scale, focusing on specialized information. On the other hand, when used to announce sales and events, the effect can be expected in areas with high population density and large number of subscribers in metropolitan areas. There is not much benefit in regions where the absolute number of subscribers is small.

[0006] Town information magazines are suitable for long-term advertising depending on the issuance cycle, but since the effect depends on the number of copies issued and the number of subscribers, there are cases where little response can be expected depending on the type of advertiser.

[0007] Free paper is read by an acquaintance for the number of copies issued, or if there is an article that becomes a topic (special feature),
Advertisement is more likely to be seen if it has the effect of reading back, etc., but providing information to consumers is free, so advertisers' advertising costs will be higher than advertising space.

In addition to these conventional advertising methods, in recent years when the Internet has begun to spread, a method of advertising stores and products by creating a company's homepage has been adopted. In this case, it is necessary to use indirect advertising methods such as banner advertisements, registration in search engines, and registration in virtual shopping malls to determine the existence of the homepage (site). If the probability of access to is unknown, and if it is not intended for mail-order sales but for attracting customers, it is unlikely that these simple advertising methods will be effective.

There is also a method of advertising on a product basis in an Internet auction or an Internet auction virtual shopping mall for advertising for sale in product units. These are for the purpose of direct sales on the Internet by retailers or individuals to consumers,
Over-the-counter sales are unlikely to lead to the promotion of the major retailers themselves.

On the other hand, when consumers use the Internet to search for products, a search engine can provide a huge amount of information nationwide immediately, but on the other hand, a large number of information that the user does not intend. Often selected. It is currently very difficult to find the exact information you need. In the case of newspaper advertisements, insert leaflets, and the like, since the basic unit of the advertisement is stores, it is very complicated to narrow down and compare products from these advertisement media. In addition, there are risks and anxieties when consumers currently use the Internet to purchase products because they cannot see the actual store.

[0011]

SUMMARY OF THE INVENTION Internet advertising that reduces the advertising cost risk of advertisers who mainly sell in-store and that can obtain the amount of information and effects like a newspaper insert flyer, attracting the attention of consumers. Therefore, it should be a good and convenient information providing site from the consumer's point of view.

[0012] The above-mentioned information providing site allows a consumer to easily search for product information without troublesome trouble when searching for a product for purchase, and to compare and examine information on similar products at a glance. It is a site that provides important information.

[0013]

SUMMARY OF THE INVENTION According to the present invention, there is provided an information providing site including an Internet advertisement of the above-mentioned store, which uses an Internet advertisement to suppress advertising expenses from the standpoint of a retail store mainly for over-the-counter sales. It is important to attract the consumer's attention to the site itself in order to make the advertising medium more effective for advertising, and to attract attention, it is possible to list similar products as conventional store-based advertising as product-level advertising In this way, a database is used.

By managing the product and store information in a database as described above, the information can be retrieved and aggregated from various angles. Therefore, in order to make the information more appealing to consumers, it is necessary to collect the information nationwide and regional. Provide information for each. As a result, consumers who want to purchase products at local stores will have more familiar information and interest, and consumers who want to purchase by mail order from all over the country will have information on only the stores in Japan. Since you can select products and stores from, you can consider purchasing with confidence.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS First, an advertiser refers to a retail store mainly for over-the-counter sales where advertising is desired. The advertising agency is an advertising information agency that has partnered in each region in advance to receive an advertisement request from the advertiser and collect information. The consumer is a general consumer who considers purchasing a product, and here refers to an advertisement recipient by the present method. Hereinafter, an embodiment of the present invention will be described.

FIG. 1 is a diagram showing an embodiment of the present invention. In this figure, the symbol M is the master server M,
Connected to Internet NET. Code C1, C
2 ‥ Ca (a is an arbitrary number) is a client Ca that is a terminal Ca that can be connected to the Internet NET and that is placed in a pre-affiliated advertising information store in each region. Yb, Y2,..., Yb (b is an arbitrary number) are also terminals that can be connected to the Internet NET, and here are the terminals Yb on the consumer side. (A and b are numbers for distinguishing one terminal at a time.)

Next, the configuration of the server M will be described with reference to the drawings.
FIG. 2 is a close-up view of the server M of FIG. An advertising agency predetermined for each region that directly collects sale information from an advertiser accesses a management and operation system MSY via the Internet NET by a client Ca (C1... Ca) located in the advertising agency. It will be.

The advertising agency Ca inputs the information collected for each advertiser according to the specifications of the system management program X.
The input information is stored in a storage Y such as an HTM file or an image file of store information or a Z in which data such as a product name, a maker name, and a price of product information are stored. Is performed and output to the information providing site MSA at any time.

On the other hand, the consumer uses the consumer terminal Yb to access the sale information providing site MSA, which discloses information generally, via the Internet NET, and proceeds through each of the selection steps prepared in advance in order to obtain desired information. It will be.

FIG. 3 is an example of information reception for the information providing site MSA. The consumer uses the consumer side terminal Yb to obtain the sale information providing site M via the Internet NET.
Access SA. The consumer first selects "Region I". As an example of options, nationwide information integrating regional data or each region is selected. In this selected area, a target area is selected from the prepared selected areas, and the process proceeds to the next with one click (this is referred to as selection I).

Next, "commodity group II" in FIG. 3 is selected. Product groups include, for example, home appliances, personal computers, AV
Equipment, cars, furniture, etc. . . Thus, the types of products prepared in advance are distinguished as one group. In this selection step, the selection is made by one click, similarly to the selection I. (See the display example in Fig. 4)

Next, "product classification selection III" is performed.
The merchandise classification is a classification collected from the merchandise group narrowed down by selection II according to purpose and merchandise association. (For example, if the user selects a home electric appliance in the selection II and proceeds to the selection III, the user selects from the kitchen, daily necessities, etc ...). . (See the display example in Fig. 5)

After the above selection, select Iand select IIan
A product that satisfies the condition of dSelection III develops a product list for each similar product according to the arrow. (Refer to FIG. 6 for an example in which a kitchen edition is selected and a microwave oven list is displayed.) On this list display screen, products displayed at random are maker, price, sale period, product information providing store (store name). You can sort by. This makes it easier for consumers to choose products based on their values. Furthermore, selecting a product from this product list display = selecting a store. (This selection scene is referred to as selection IV)

An information provider = advertiser's store information (SALE) page regarding the product selected in the selection IV is displayed. This corresponds to the selection I-II-III-IV with reference to FIG.
The store information (homepage) is displayed from the "store code" related to the "product code" with reference to the database collected by the above.

[0025]

As described above, according to the present invention,
Reducing the need for consumers to select a product or store by changing the advertising method of retail stores, mainly over-the-counter sales, from the conventional advertising of each advertiser unit (each store unit) to providing information of similar product units Can be provided as convenient information that can be brought to consumers. On the other hand, retailers, mainly retailers, use the Internet to reduce advertising expenses compared to flyers and newspaper advertisements, and to sell information to local consumers who were difficult to limit by Internet advertising. Will be easier to advertise.

Further, since the use of the Internet makes it possible to update merchandise information such as sales at any time, sudden out-of-stock or incorrect prices can be corrected, and newer information can be provided.

In addition, since consumers who want to purchase products through Internet shopping can select and purchase products from stores nationwide, it is possible to prevent trouble in purchasing and selling products, and to reduce risks. You can consider purchasing with confidence.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing an embodiment of the present invention.

FIG. 2 is a close-up diagram of a server M.

FIG. 3 is an explanatory diagram showing an example of information supply for a sale information providing site.

FIG. 4 is a diagram showing a display example when a product group is selected.

FIG. 5 is a diagram showing a display example when a product category is selected.

FIG. 6 is an explanatory diagram showing a product list.

[Explanation of symbols]

FIG. 1 is an embodiment diagram Ca a terminal Yb placed at an advertising agency predetermined for each area Yb a consumer terminal Yb NET Internet M server

[FIG. 2] Close-up diagram of server M MSY management / operation system X system management program Y storage location for store information such as HTM file and image file Z storage location for product information such as product name, manufacturer name, and price W Information Provision Output Program MSA Information Provision Site

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (Reference) G06F 17/30 380 G06F 17/30 380E

Claims (3)

[Claims] Claims 1. Sales information for each retail store collected by affiliated advertising agencies contracted for each region in advance is input via the Internet in accordance with the specifications of the management and operation system, and the management and operation system inputs the information. Is stored in each table to reflect the information on the information providing site and collectively managed as a database. The consumer accesses the above information providing site via the Internet and selects a region.
An Internet advertisement system that proceeds to product group selection-product classification selection, obtains desired product information from the database, and links to a dedicated page of a retail store for a narrowed product selection. 2. The product information according to claim 1, wherein the desired product information is a list of products including information such as a maker name, a model, a specification, a price, a sale period, and a store. Internet advertising system. 3. The Internet advertisement system according to claim 2, wherein the list of products can be rearranged by clicking on the item name of the product by clicking on the item name.