JP2002073633A - System and method for accessing hypertext, and recording medium with recorded hypertext access program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To access the Web site of a sponsor without requesting a user to a perform a complicated operation and without interrupting the reading of the currently displayed contents. SOLUTION: When the user wants to access a banner advertisement carried in contents in the middle of reading the contents, the user stores the banner advertisement in a clipping AP 6. In the clipping AP 6, information on advertisement carrying contents and user information are collected together with information on the banner advertisement and simultaneously stored. When access to an object stored in the clipping AP 6 is instructed, a hypertext linked to the object is displayed, and an access log accompanied with the provider information of advertisement carrying contents and the user information stored together with the object is also transmitted to the server providing the hypertext.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to a WWW (World W
The present invention relates to a hypertext access system and method for accessing a specified hypertext by a hypertext browsing application typified by ide Web), and in particular, embedded as an anchor object in a part of an object constituting the hypertext. The present invention relates to a hypertext access system and method for accessing a website that carries advertising content with a linked link.

[0002]

2. Description of the Related Art In recent years, services using hypertext browsing applications such as WWW on the Internet have been prosperous. However, as an advertisement / promotion medium adapted to this service, a method using linked advertisement contents has become mainstream. Has become. The method using the advertising content with a link is a method of embedding the advertising content with a link as an anchor object in a part of an object constituting the hypertext.

[0003] In order to simplify the terminology, a hypertext browsing application is referred to as a browser, a hypertext is referred to as a content, an ad content with a link is referred to as a banner ad, and a content with the banner ad is referred to as an ad content. Respectively. Links to advertising contents that are not actually called banner advertisements are collectively referred to as banner advertisements in this specification.

[0004] The method of using a banner advertisement is a method of preparing a banner advertisement as an anchor object linked to another Web site in the displayed content in a service system for browsing the content with a browser. In this method, first, a banner advertisement is appealed to a user who is browsing some display content with a browser, and when the user is interested and clicks on the banner advertisement, an access to a linked website is executed, and a more detailed The content is displayed on a browser for viewing.

A conventional hypertext access system will be described with reference to FIG. This conventional hypertext access system is configured by a browser 15 incorporated in a user terminal 14, and provides access to a hypertext provided by a content provider server 2, an advertiser server 1, etc. via the Internet 3. Can access.

[0006] The server 2 of the content provider provides the content with the banner advertisement to the user terminal 14 via the Internet 3, and when the user clicks the banner advertisement, the Web provided by the server 1 of the advertiser is provided. The site is being accessed.

According to the conventional hyper-access method, when a user finds a banner advertisement he is interested in while browsing contents, the user simply clicks on the banner advertisement to access an advertiser's Web site. Can be realized. But on the other hand,
By clicking the banner advertisement, browsing of the currently displayed content is interrupted.

[0008] According to the following document [1] (Nikkei Net Business Magazine), more than 30% of users indicate that they do not want to "click on a banner ad and" take a detour "to another Web site". ing. In other words, you want to access a banner ad that interests you,
There has been a user request to execute access after browsing the currently displayed content.

Document [1]: "9th Internet Active User Survey", Nikkei Net Business 2000
February issue, P72-91, Tables 2-39, 40, 41 In the conventional hypertext access method, an advertiser's Web site is accessed after browsing the content without interrupting the content currently being browsed. In this case, the user first clicks on the banner advertisement once, accesses the advertiser's website even in a short time, and sets the URL (Uniform Resource Lo).
(e.g., cat.), an easy access method to the advertiser's Web site must be established by using the bookmark function of the browser, and the operation of returning to the content being viewed must be performed. In addition to the above method, when the user clicks on the banner advertisement, the content of the advertiser is currently viewed as a new screen of the browser and displayed on a screen separate from the content being displayed. Without interrupting the content of the advertiser.

However, when using the bookmark function,
Since the operation of registering a bookmark is required, there is a problem that the operation to be performed by the user is complicated,
When displaying on a new screen, a plurality of browser screens are displayed, and there is a problem that the screen of the display terminal becomes difficult to see.

[0011] Further, the advertiser selects a content provider and a content body effective for displaying a banner advertisement, and pays an advertisement fee. In other words, the advertiser wants to obtain information on which content was accessed while the user was browsing the content through the banner advertisement and to know the effect of the banner advertisement. I have.

[0012] In recent years, a method called an affiliate program has been established in which an advertiser's access to a Web site is associated with the advertisement insertion content from which the access was made, thereby paying a reward to the advertisement insertion content provider. I have.

Here, the affiliate program is
A system is used in which a user is guided to an advertiser's website through the linked advertisement content of the content posted on a certain website, and if there is a sales increase effect, profits are returned to the website on which the advertising content is posted. It refers to a marketing method, and is attracting attention in terms of low cost compared to click guarantee type and page view type.

In order to execute the affiliate program, in the conventional hypertext access system, when the user accesses the advertising content, the content provided by the advertiser is displayed on the user screen. The user's access to the banner advertisement is recorded as an access log acquired by the content provider server 2, and information based on the access log is reported from the content provider server 2 to the advertiser server 1.

[0015] In addition, some advertisers are trying to obtain marketing information from content access.
Therefore, as described above, when providing an access method to an advertiser's Web site without interrupting the browsing of the currently displayed content, the banner advertisement displayed on which advertisement posted content becomes a problem. It is also necessary to leave a mechanism for inheriting and reporting information as to whether the advertiser has accessed the Web site.

[0016]

In the above-described conventional hypertext access system, when accessing an advertiser's Web site without interrupting the browsing of the currently displayed content, the bookmark is registered by using the bookmark function. The operation to be performed by the user is complicated because the operation to be performed is required. When displaying on a new screen, multiple browser screens are displayed.
There is a problem that the screen of the display terminal becomes difficult to see.

An object of the present invention is to provide a hypertext access system capable of accessing an advertiser's Web site without interrupting the browsing of the currently displayed content without requiring the user to perform a complicated operation. It is to be.

[0018]

According to one aspect of the present invention, there is provided a hypertext access system for accessing a designated hypertext, the method comprising: An event notification means for identifying the access as being different from the access for executing the display of the hypertext linked to the object; and the access by the user for executing the display of the hypertext linked to the object by the event notification means. Information collecting means for collecting information on the linked object when the access is different from the access of the object, and an object storing means for storing information on the linked object collected by the information collecting means And the object When instructed to access objects stored in the defect store means, and a object browsing means for displaying the hypertext linked to the object.

According to the present invention, the user accesses the object by performing an easy operation of instructing access to the object stored in the object storage unit after finishing browsing the content by the browser. Therefore, access to the linked object embedded in the content can be realized at an arbitrary timing desired by the user without interrupting the content being viewed.

The present invention is also a hypertext access system for accessing a designated hypertext, wherein the access to an object with a link is performed by displaying the hypertext linked to the object. Event notification means for identifying as an access different from the access for the user, and the access by the user is identified as an access different from the access for executing the display of the hypertext linked to the object by the event notification means. In this case, information collecting means for collecting information on the linked object and information on the content in which the linked object is posted, information on the linked object collected by the information collecting means, and the link And object storing means for storing information relating to the content being published objects attached, is instructed to access the objects stored in the object storage means, and displays the hypertext linked to the object,
Object browsing means for transmitting, to a server providing the hypertext, an access log with user-related information and information on the content listing the linked object stored with the object. I have.

According to the present invention, when a user accesses an object stored in the object storage means, an access log accompanied by information on the content on which the linked object is posted and the user information is stored in the hyper log. Since it is sent to the server that provides the text, the provider of the hypertext
It is possible to obtain information on the content that caused the access to the hypertext.

Further, the present invention is a hypertext access system for accessing a designated hypertext, wherein the access to an object with a link is performed by displaying the hypertext linked to the object. Event notification means for identifying as an access different from the access for the user, and the access by the user is identified as an access different from the access for executing the display of the hypertext linked to the object by the event notification means. In this case, information collecting means for collecting information on the linked object and information on the content in which the linked object is posted, and information and the resource information on the linked object collected by the information collecting means. Object storage means for storing information relating to the content carrying the object with the mark, and when instructed to access the object stored in the object storage means, displays hypertext linked to the object, ,
Object browsing means for transmitting, to a server on which the linked object is posted, information about the content on which the linked object is stored and the access log with user information stored with the object. ing.

According to the present invention, when a user accesses an object stored in the object storage means, an access log with information on the content on which the linked object is posted and the user information is linked. Sent to the server hosting the object, the provider of the content listing the linked object may indicate that access to the hypertext is attributable to its own content. Can notify the provider,
Furthermore, the provider of the hypertext can obtain information on the content that caused the access to the hypertext.

[0024]

Next, embodiments of the present invention will be described in detail with reference to the drawings.

(First Embodiment) FIG. 1 is a diagram for explaining a hypertext access system according to an embodiment of the present invention. 1, the same components as those in FIG. 6 are denoted by the same reference numerals, and description thereof will be omitted.

The hypertext access system according to the present embodiment has a browser 5 incorporated in the user terminal 4.
And a clipping application (hereinafter, clipping AP) 6.

The clipping AP 6 is an application for temporarily storing a banner advertisement, which is an object with a link, on the user terminal 4 where the user uses the browser 5, as a plug-in application of the browser 5 or as a separate application. Is activated.

FIG. 2 shows the configuration of the browser 5 and the clipping AP 6. The browser 5 uses the event notification means 2
1, information providing means 22, and browser AP control means 24
It is composed of The clipping AP 6 includes an event detecting unit 25, an information collecting unit 26, an object storing unit 27, an object browsing unit 28, and a clipping AP mode changing unit 29.

The event notification means 21 determines whether or not the access by the user is an interrupt for operating the clipping AP 6. That is, the event notification unit 21 identifies an interrupt for operating the clipping AP 6 as an access different from an access for displaying the hypertext of the advertiser linked to the banner advertisement.

When the access by the user is recognized as an interruption for operating the clipping AP 6 by the event notifying unit 21, the information providing unit 22 collects information on the banner advertisement and information on the advertisement insertion content, The information is provided to the information collecting means 26.

The browser AP control unit 24 suspends the operation of the browser 5 when the event notification unit 21 recognizes that the access by the user is an interrupt for operating the clipping AP 6, and changes the clipping AP mode changing unit. When notified that the processing in the clipping AP 6 has been completed from 29, the operation of the browser 5 temporarily suspended is restored.

The event detecting means 25 determines that the access by the user from the event notifying means 21 is the clipping AP6.
Is notified that it is an interrupt to operate
It instructs the clipping AP mode changing means 29 to change the mode of the clipping AP 6 from non-writable to writable, and informs the information collecting means 26 that the user's access is an interrupt for operating the clipping AP 6. Make a notification.

The information collecting means 26 includes the event detecting means 2
Upon receiving notification from the user 5 that the access by the user is an interrupt for operating the clipping AP 6, information on the banner advertisement and information on the advertisement insertion content are collected from the information providing unit 22 and stored in the object storage unit 27.

The object storage unit 27 stores the information about the banner advertisement and the information about the advertisement contents collected by the information collection unit 26.

When instructed to access the object stored in the object storage means 27, the object browsing means 28 displays the hypertext linked to the object in a browser window and provides the hypertext. The server transmits the access log with the provider information and the user information of the advertisement insertion content stored together with the object to the server. The clipping AP mode changing means 29 manages the mode in the clipping AP 6.

[0036] "Advertisement content provider information" and "user information" will be described. The “advertising content provider information” refers to, for example, URL information of the advertising content. The user information is, for example, information such as a user's IP address and domain name.

As shown in FIG. 1, the user terminal 4 is connected to a recording medium 7 on which a hyper access program for executing the hyper text access method of the present embodiment is recorded. This recording medium 7 may be a magnetic disk, a semiconductor memory, or another recording medium. The hyper access program is read from the recording medium 7 into the user terminal 4 and controls the operation of the hyper text access system configured on the user terminal 4. The hypertext access system executes the above processing under the control of the hyper access program.

Next, the operation of the hypertext access system according to the present embodiment will be described focusing on the user terminal 4.
In the user terminal 4, the browser 5 and the clipping A
A case in which the P6 performs a cooperative operation, but a case in which the function of the present embodiment is implemented under the initiative of the clipping AP 6 will be described using FIG.

In order to realize temporary storage of a banner advertisement,
The clipping AP 6 is installed on the user terminal 4. The clipping AP 6 may be a plug-in of the browser 5 or an independent application. In the setting in the clipping AP 6, a target browser, a detection event, and collection information are defined (step 301).

In the setting of the target browser, a browser to be started and used simultaneously with the clipping AP 6 for selecting the banner advertisement is defined. Generally, multiple types of browsers can be installed in the user terminal 4. It decides which browser among them is targeted, but it is also possible to select multiple browsers.

In the setting of the detection event, what kind of event performed in the target browser is associated with the selection of the banner advertisement is defined. That is, when a certain banner advertisement is stored in the clipping AP 6, a click on the banner advertisement initiates access to the provider of the banner advertisement, and therefore, it is necessary to execute some event different from the click. Therefore, as a detection event, for example, drag-and-drop to a clipping AP screen of a banner advertisement
Define the drop. Then clipping AP6
Executes temporary storage when a drag and drop of a banner advertisement is detected.

In the setting of the collection information, information on a banner advertisement and advertisement insertion contents to be collected from a browser when a detection event is executed is defined. Basically, in order to enable the banner advertisement to be displayed and accessed by the clipping AP 6, content components such as images and texts of the banner advertisement and JAVA scripts and access destinations such as URLs are collected. In addition, the information collecting means 26 collects the information on the provider of the advertising content and the user information for reporting the access to the banner advertisement to the content provider and the advertiser. Then, the information collected by the information collection unit 26 is stored in the object storage unit 27.

When the AP is activated, the clipping AP 6 reads the setting information and waits in a non-active window state until an event is detected (step 30).
2). Until the event is detected, the AP mode is not writable, and if the display window of the clipping AP 6 is changed to an active window by selecting the display screen, the banner advertisement displayed as in a normal browser can be accessed. Become.

When the clipping AP 6 detects an event, the AP mode is changed to writable (step 3).
04), the accessed banner advertisement is additionally recorded on the display screen of the clipping AP (step 305).
The display screen is also a hypertext document. When the editing of the hypertext document on the display screen, which is called additional recording, is completed, the AP mode is returned to the non-writable state and the process waits (step 306).

Here, the state of additional recording will be described in a little more detail. As described above, the information collected by the clipping AP 6 includes content components (image, text,
JAVA (registered trademark) script, etc., advertising information provider information (for example, URL information), and user information (for example, a program for collecting a user's IP address and domain name) used to implement an affiliate program It is composed of First, a copy of the banner advertisement is created on the clipping AP 6 using the content component. The link destination of the banner advertisement is the Web site of the advertiser. And collect user news,
A program for reporting to the provider / advertiser of the advertising content is created, and the program is set to be executed simultaneously with the occurrence of access to the banner advertisement on the clipping AP. (The program body is ideally stored in a directory in which a program associated with access to a hypertext document such as CGI is stored, and is ideally called when access occurs.) Details of editing a text document.

FIG. 4 shows a user usage image of the clipping AP 6. In the clipping, for example, when the user performs an operation defined by the clipping AP, for example, drags and drops the banner advertisement onto the clipping AP screen instead of clicking the banner advertisement, the display contents of the banner advertisement are copied, and the clipping AP is executed. Is pasted on the display screen. Further, in the clipping AP 6 of the present embodiment, the user can freely edit the AP mode by switching the AP mode to, for example, a writable mode that can be edited by a menu operation. It is also possible to delete by dragging and dropping off the screen.

After the user finishes browsing a series of contents in the browser 5, the user selects the screen of the clipping AP 6 (step 307), so that the screen of the clipping AP 6 can be written by the clipping AP mode changing means 29 (active). ) (Step 308). Then, when the user accesses the banner advertisement displayed on the screen of the clipping AP 6, the object browsing unit 28 executes access to the accessed object, and the advertiser's W
Access to the website is performed (step 31)
0). When the clipping AP 6 ends (step 312) and when the advertiser's access to the Web site ends, the clipping AP 6 is deactivated (step 311) and returns to the original standby state.

As described above, the user can access the advertiser's Web site by performing an easy operation of clicking the banner advertisement stored in the object storage means 27 of the clipping AP 6,
Access at the timing desired by the user can be realized.

In this way, by collecting and handing over the information related to the advertising content together with the banner advertisement by the clipping AP 6, the advertiser obtains information about the content that caused the access to the banner advertisement. Another problem that can be solved can also be solved.

As described above, when the present invention is viewed from the user's point of view, the user can easily and easily access the banner advertisement, which has conventionally been held down because the browsing of the currently displayed content is stopped. Can be easily implemented.

On the other hand, when the present invention is viewed from the standpoint of an advertiser and an advertising content provider, the possibility of access by a user who has hesitated to access a banner advertisement increases, so that the total number of accesses to the banner advertisement is increased. Is expected to increase, leading to an increase in the number of accesses to advertiser content through banner advertisements, and also to the evaluation of advertising content providers.

As described above, according to the hypertext access system of the present embodiment, the user can easily access the banner advertisement, and the advertiser and the content provider can increase the number of accesses to the banner advertisement. .

In this embodiment, when the object browsing unit 28 is instructed to access the object stored in the object storing unit 27, the object displaying unit 28 displays the hypertext linked to the object, and displays the hypertext linked to the object. Sends an access log with user information and information about the content of the banner advertisement stored with the object to the server providing the text, but there is no need to implement an affiliate program In such a case, only the hypertext linked to the object may be displayed.

(Second Embodiment) Next, a hypertext access system according to a second embodiment of the present invention will be described with reference to FIG. In the first embodiment, the object browsing unit 28 in the clipping AP 6
Displays an hypertext linked to the object when instructed to access the object stored in the object storage means 27,
For the server that provides the hypertext,
An access log with the provider information and user information of the advertising content stored with the object has been transmitted.

However, in the hypertext access system according to the second embodiment of the present invention, when the object browsing unit 28 is instructed to access the object stored in the object storage unit 27, the object browsing unit 28 is linked to the object. In addition to displaying the hypertext, the access log with the provider information and the user information of the advertising content stored with the object is transmitted to the advertising content provider server 2. . Then, information based on the access log is reported from the server 2 of the content provider to the server 1 of the advertiser in the same manner as in the conventional affiliate program.

By doing so, the advertiser can know information about the content that caused access to his / her banner advertisement, and the affiliate program can be implemented similarly to the hypertext access system of the first embodiment. Is done. In the hypertext access system of the present embodiment, the object browsing means 2
Except for the operation 8, the operation is the same as the operation in the first embodiment, and the obtained effects are also the same.

[0057]

As described above, according to the present invention,
The user can access the advertiser's Web site by performing an easy operation of clicking the banner advertisement stored in the object storage unit of the clipping AP after finishing browsing the content by the browser, Advertiser's Web at any time desired by the user without interrupting the content being viewed
The advantage is that access to the site can be realized.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a hypertext access system according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a browser 5 and a clipping AP 6 in FIG.

FIG. 3 is a flowchart showing an operation of a clipping AP 6;

FIG. 4 shows a display screen and clipping A by a browser 5 in the hypertext access system of the present embodiment.
It is a figure showing an example of a display screen by P6.

FIG. 5 is a diagram illustrating a hypertext access system according to the first embodiment of the present invention.

FIG. 6 is a diagram for explaining a conventional hypertext access system.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertiser's server 2 Content provider's server 3 Internet 4 User terminal 5 Browser 6 Clipping application 7 Recording medium 14 User terminal 15 Browser 21 Event notification means 22 Information provision means 24 Browser AP control means 25 Event detection means 26 Information collection means 27 Object storage means 28 Object browsing means 29 Clipping AP mode changing means 301 to 312 steps

Claims (9)

[Claims] 1. A hypertext access system for accessing a designated hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Event notification means for identifying as a different access, and if the access by the user is identified as an access different from the access for executing the display of the hypertext linked to the object by the event notification means, Information collection means for collecting information about the linked object; object storage means for storing information about the linked object collected by the information collection means; and access to the object stored in the object storage means. When instructed Seth, hypertext access system comprising a object browsing means for displaying the hypertext linked to the object. 2. A hypertext access system for accessing a designated hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Event notification means for identifying as a different access, and if the access by the user is identified as an access different from the access for executing the display of the hypertext linked to the object by the event notification means, Information collecting means for collecting information on the linked object and information on the content in which the linked object is posted; information on the linked object and the linked object collected by the information collecting means; Object storage means for storing information related to the content carrying the object, and when instructed to access the object stored in the object storage means, displays hypertext linked to the object, Object browsing means for transmitting, to a server providing hypertext, an access log with user information and information relating to the content listing the linked object stored with the object. Text access system. 3. A hypertext access system for accessing a specified hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Event notification means for identifying as a different access, and if the access by the user is identified as an access different from the access for executing the display of the hypertext linked to the object by the event notification means, Information collecting means for collecting information on the linked object and information on the content in which the linked object is posted; information on the linked object and the linked object collected by the information collecting means; Object storage means for storing information relating to the content carrying the object, and when instructed to access the object stored in the object storage means, displays hypertext linked to the object, For servers that post linked objects,
A hypertext access system comprising: object browsing means for transmitting an access log with user information and information relating to the content listing the linked object stored with the object. 4. A hypertext access method for accessing a specified hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Identifying the access as a different access, and if the access by the user is identified as an access different from the access for performing the display of the hypertext linked to the object, the information on the linked object is identified. Collecting, information about the collected linked object, and displaying hypertext linked to the object when instructed to access the stored object. Hyper Text access method. 5. A hypertext access method for accessing a specified hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Identifying the access as a different access, and if the access by the user is identified as a different access than the access to perform the display of the hypertext linked to the object, information on the linked object and Collecting information about the content listing the linked object; storing the collected information about the linked object and information about the content listing the linked object; When instructed to access a stored object, the hypertext linked to the object is displayed, and the server providing the hypertext is provided with the link stored with the object. Transmitting an access log with user information and information about the content on which the object is posted. 6. A hypertext access method for accessing a specified hypertext, wherein the access to the linked object is performed by the access for executing the display of the hypertext linked to the object. Identifying the access as a different access, and if the access by the user is identified as a different access than the access to perform the display of the hypertext linked to the object, information on the linked object and Collecting information about the content listing the linked object; storing the collected information about the linked object and information about the content listing the linked object; When instructed to access a stored object, a hypertext linked to the object is displayed, and the server stores the linked object and the link stored with the object is displayed. Transmitting an access log with information and user information relating to the content carrying the tagged object. 7. A recording medium on which a hypertext access program for accessing a designated hypertext is recorded, wherein an access to an object with a link is executed and a display of the hypertext linked to the object is executed. If the access by the user is identified as being different from the access for executing the display of the hypertext linked to the object, the linking is performed if the access is different from the access for performing the display of the hypertext linked to the object. A process of collecting information about the linked object, a process of storing the collected information about the linked object, and displaying hypertext linked to the object when instructed to access the stored object. Processing and the compilation A recording medium recording a hypertext access program to be executed by the over data. 8. A recording medium on which a hypertext access program for accessing a designated hypertext is recorded, wherein an access to an object with a link is performed and a display of the hypertext linked to the object is executed. If the access by the user is identified as being different from the access for executing the display of the hypertext linked to the object, the linking is performed if the access is different from the access for performing the display of the hypertext linked to the object. Collecting information on the linked object and information on the content on which the linked object is posted, and storing the collected information on the linked object and the information on the content on which the linked object is posted. When the user is instructed to access the stored object, the hypertext linked to the object is displayed, and stored in the server providing the hypertext together with the object. A recording medium storing a hypertext access program for causing a computer to execute a process of transmitting an access log with user information and information on the content in which the linked object is posted. 9. A recording medium on which a hypertext access program for accessing a designated hypertext is recorded, wherein the access to the linked object is performed, and the display of the hypertext linked to the object is executed. If the access by the user is identified as being different from the access for executing the display of the hypertext linked to the object, the linking is performed if the access is different from the access for performing the display of the hypertext linked to the object. Collecting information on the linked object and information on the content on which the linked object is posted, and storing the collected information on the linked object and the information on the content on which the linked object is posted. When the user is instructed to access the stored object, the hypertext linked to the object is displayed, and the stored object is stored together with the object on the server on which the linked object is posted. A recording medium storing a hypertext access program for causing a computer to execute a process of transmitting an access log with user information and information on the content in which the linked object is posted.