JP2002057968A - Production system for photo print with advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide technology for producing a photo print with advertisement by utilizing a characteristic of the photo print. SOLUTION: The production system for photo print with advertisement is provided with a photographed image input section 20 that receives photographing image data on the basis of a frame image photographed by a customer, an advertisement image database 50 that stores advertisement image records including advertisement image data, an advertisement image management section 44 that extracts advertisement image data concerning advertisements in which customers are highly interested from the advertisement image database, an image synthesis section 45 that composites the extracted advertisement image data and the photographed image data, and a print head 31 that forms a synthesis image on the basis of the composited image data to produce a photo print onto a photo recording sheet 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for producing a photographic print with an advertisement, in which an advertisement is inserted into a photographic print as a hard copy of a photographed image obtained by photographing a subject with a digital camera or an optical camera.

[0002]

2. Description of the Related Art Conventionally, a photographed image is stored in a photographic film in an optical camera and in a memory medium such as a smart media in a digital camera, and is processed by an inexperienced user at an output center such as a DP shop. Generally, a visible image is formed on a photographic recording sheet such as a photographic paper by an exposure method or an ink jet method to produce a photographic print. Although the price of photographic prints has fallen due to the emergence of an automatic printing and developing apparatus called a minilab, in recent years, cost reduction has reached its limit and has leveled off at a certain level.

[0003]

However, as the potential demand for photographic prints has increased due to the boom of film with lenses and digital cameras, there is a need for ways to further reduce the cost of photographic prints.
One possible method is the adoption of advertising. For example,
It is conceivable that the photo printing industry may adopt a method in which the cost of home delivery is compensated for by inserting advertising advertisements into the home delivery newspapers by using the advertising advertising costs. However, there is a high possibility that they will be discarded without being read by the customer, and it is difficult to satisfy the advertising client. In view of the above situation, an object of the present invention is to provide a technique for producing a photographic print with advertisement using characteristics of a photographic print.

[0004]

In order to solve the above-mentioned problems, a method for producing a photographic print with advertisement according to the present invention comprises the steps of: receiving photographed image data based on a frame image photographed by a customer; Extracting advertisement image data relating to the advertisement of high interest of the customer from an advertisement image database storing image records; synthesizing the extracted advertisement image data with the photographed image data; and producing a photo print. Forming a combined image on a photographic recording sheet based on the combined image data.

[0005] A photographic print production system with advertisement according to the present invention is a photographed image input unit for receiving photographed image data based on a frame image photographed by a customer, and an advertisement image database for storing an advertisement image record including advertisement image data. An advertisement image management unit that extracts, from the advertisement image database, advertisement image data related to an advertisement with a high degree of customer interest; an image synthesis unit that synthesizes the extracted advertisement image data with the photographed image data; And a print head for forming a combined image on a photographic recording sheet based on the combined image data.

The technique of producing a photographic print with advertisement according to the present invention is characterized in that an image formed on a photographic print has extremely high image quality as compared with any other image display medium, and that the photographing itself is not a photograph of the photographer. Since the photo print requester is closely related to the specific hobby, it is possible to effectively use the feature that the photograph print requester has strong directivity for the specific hobby. In other words, since the advertisement image is formed on the photographic recording sheet by being synthesized with the photographed image, the image quality can be as high as the photographed image.
The advantage of high-quality advertisements is easy to realize, and the advertisement images combined with the photographed images are extracted from advertisements that are expected to be of high interest to customers who request photo prints. The advantage is that it can be expected.

[0007] Of course, advertising images are not added to all photographic prints due to customer's intention.
Accurate advertising records are required for advertising billing. For this reason, in a preferred embodiment of the present invention, an advertisement record management unit that records the usage history of the advertisement image data is provided. In this use history, information such as what advertisement image data is combined with the captured image in what form, and how many copies of the image are printed are recorded.

[0008] As a preferred mode for selecting an advertisement having a high degree of interest for a certain customer, a customer information input section for receiving customer information of a customer requesting a photo print, and a high degree of interest of the customer based on the customer information. It is proposed to have a field-of-interest determiner for determining the field of advertising. It is particularly convenient that the customer information includes the gender, age, hobbies, and the like, as well as the rough contents of the current captured image. Gender and age alone can narrow the advertising field to a certain extent, but if there are hobbies, etc., the advertising field can be further narrowed down. Furthermore, if the content of the captured image is a travel abroad, an advertisement related to an overseas travel matches well, and if a motorsport is set as a subject, a car-related advertisement matches well. As described above, if it is possible to specify the advertisement field matching the captured image by any method, the advertisement field data is recorded as one field of the advertisement image record stored in the database including the advertisement image data. By doing so, the advertisement image data can be extracted appropriately and quickly.

Various layout patterns for combining the advertisement image with the photographed image are conceivable, and it is necessary to change the layout pattern according to the photographed image and the advertisement image. For this reason, it is advantageous that the image synthesizing unit is provided with a layout editing unit for editing the arrangement region of the advertisement image and the arrangement region of the photographed image in the photo print. Further, in order to simplify or automate such layout editing, the layout editing unit must have a function of laying out an advertisement image and a photographed image according to a preset template. In this case, the layout processing can be completed by flowing the advertisement image data into the advertisement area set in the determined template and the captured image data into the captured image area.

[0010] A typical layout of the advertisement image and the photographed image is to arrange the advertisement image beside the photographed image. However, in some cases, the advertisement image may be superimposed on the photographed image. In this case, since the photographed image is obstructed by the advertisement image, it is necessary to prevent the advertisement image from obstructing the photographed image without losing the advertising effect. As one measure for this, it is important that the image synthesizing unit includes a transparency adjusting unit that adjusts the transparency of the advertisement image superimposed on the captured image. If the print fee is almost free, there should be quite a few customers who can accept a photographic print with a part of the photographed image superimposed on the advertisement image. At that time, it is preferable to adopt a discount system up to free of print fee according to transparency.
Of course, the resulting discount amount is charged to the advertiser as an advertising fee.

[0011] Even when the advertisement image is superimposed on the photographed image or when the advertisement image is juxtaposed to the side of the photographed image, the image compositing unit is provided with a compositing source in consideration of the overall harmony as a photographic print. It is also important to provide a color tone adjusting unit that adjusts the color tone of the advertisement image according to the photographed image as.

Not only the transparency of the advertisement image described above but also the adopted advertisement image and the layout of the photographed image, the size of the advertisement image, and the like, the advertising effect naturally changes. Fluctuate,
As a result, it is necessary to change the price of photographic prints. In order to remove the burden of the operator from such work, a discount rate determining unit for determining a print fee discount rate based on synthesis information indicating a synthesis state of the photographed image and the advertisement image performed in the image synthesis unit is provided. There is a need.

In particular, in the case of producing a photographic print with an advertisement in which an advertisement image is superimposed on a photographed image, it is conceivable that a customer later desires a photographic print without an advertisement image. Assuming such a case, the captured image data before the synthesis processing is
It is preferable to use a service for recording and saving on a recording medium such as a DR together. In a preferred embodiment, a photographed image recording unit for writing photographed image data to a recording medium is provided.

In any case, in a photographic print having an advertisement image juxtaposed on the side of a photographed image, the possibility that the advertisement image portion is cut off and discarded cannot be denied. Although it is an advantage for the customer to cut out the advertising portion to make a photographic print of only a legitimate photographed image, the advertiser has a desire to be familiar with the advertising image as long as it is. To do this,
Advertisement images need to be given added value desired by customers. In order to achieve this object, in a preferred embodiment of the present invention, secondary advertisement image data is generated by combining the extracted advertisement image data with the photographed image data to be printed, and the secondary advertisement image data is generated. A photographic print is produced by combining the image data with the photographed image data. As a result, the photographed image taken by the customer enters at least a part of the advertisement image. In other words, the image including the advertisement image in the photographed image is treated as an advertisement image. It is likely to be difficult. For example, when a landscape image is combined with an image of a specific car as an advertisement, or a portrait image is combined with a CD jacket image on sale, the surprising effect that the advertisement image portion is more useful than the captured image itself can be obtained. Can be expected.

In order to simplify the work of combining the advertisement image and the photographed image for generating the secondary advertisement image data, a frame for fitting at least a part of the photographed image is set in the advertisement image data, There is proposed a configuration in which the secondary advertisement image data is generated by fitting photographed image data into this frame. By pouring at least a part of the captured image data into the frame set in the advertisement image data, secondary advertisement image data is generated,
This process is substantially automated and does not burden the operator. Other features and advantages according to the present invention will become apparent from the following description of embodiments with reference to the drawings.

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an overall block diagram showing an embodiment of a photographic print production system with advertisement according to the present invention. This system is essentially constituted by a so-called full digital minilab in which an image is printed on a photosensitive material using an optical print head controlled based on digital image data. For more information, see the name, gender, age,
Further, a customer information input unit 10 for receiving customer information such as a hobby together with print order information such as the number of prints and a print size, and a photographed image taken by a photographic film 1a or a digital camera used for photographing by an optical camera and completed development. A photographed image input unit 20 for acquiring photographed image data from a recording medium 1b such as a smart medium on which data is recorded, and a photographic paper processing unit 30 for performing image exposure processing and development processing on photographic paper 2 as a photographic recording sheet And a control unit 40 for performing various data processing such as image processing and device control in the photographic print production system with advertisement, and an advertisement image database 5 for storing advertisement image data combined with photographed image data.
0, an advertisement use history file 60 that records the use history of the advertisement image data, a pricing unit 70 that prints out the fee for the produced photo print, and the photographed image data recorded on a recording medium such as a CD-R. The photographed image recording unit 80 to be executed is an example of a constituent element.

The customer information input unit 10 reads a console 11 composed of a keyboard and a mouse connected to the control unit 40 having a CPU as a core, and a magnetic card as a customer card recording customer information. A customer who has a card reader 12 and does not have a customer card receives customer information directly through the console 11.

A photographed image input section 20 is provided with a film scanner 21 for reading a frame image as a photographed image from a photographic film 1a developed by a film developing machine (not shown) and a recording medium 1b removed from the digital camera. A media reader 22 for directly capturing captured image data is provided. Although not shown here, it is also possible to provide the photographed image input unit 20 with a function of receiving photographed image data using data communication, thereby dramatically expanding the input form of photographed image data. become. In this case, it is, of course, convenient to configure the photographed image data and the customer information to be transmitted in a linked form within the system.

The photographic paper processing unit 30 includes a digital optical print head 31 for exposing the photographic paper 2 based on the print data generated by the control unit 40, a developing processing unit 32 for developing the exposed photographic paper 2 and A photographic paper transport mechanism 36 for transporting the photographic paper 2 pulled out of the paper magazine 33 and cut by the paper cutter 34 according to the print size to the traverse conveyor 35 through the exposure area and the development processing unit 32; And a sorter 37 for sorting the photographic paper 2 sent from the printer as a photographic print in order units. In consideration of a relatively short exposure time and a long development time for the photographic paper 2, the photographic paper transport mechanism 36 is a single photographic paper transport line to the exposure area, and three rows from the development processing unit 32. The photographic paper conveyance line which can convey photographic paper is formed. For this reason, between the exposure area and the development processing section 32, there is provided a sorting device 36a for sorting the exposed photographic paper 2 from single-row conveyance to double-row conveyance of three rows.

The type of the optical print head 31 for exposing the photographic paper 2 includes a DMD (digital micromirror device) system, a liquid crystal shutter system, a PLZT shutter system, a FOCRT system, a phosphor emission system, a laser beam system, and the like. It is known and is adopted according to the required exposure specification.

The control unit 40 includes a CPU, a ROM, a RAM,
A microcomputer system including an I / O interface circuit and the like is configured as a core member, and various functions necessary for the advertisement print production system are realized by hardware and / or software. The control unit 40 has a function of controlling the operation of various members. However, here, only the main functional elements relating to the photographic print with advertisement in which the photographed image and the advertisement image are combined, which are particularly relevant to the present invention. Will be described.

As such, the card reader 1
2, an input device control unit 41 for controlling input devices such as the film scanner 21 and the media reader 22, a field of interest determining unit for processing customer information input from the customer information input unit 10 and determining a field in which the customer is interested. 42, an image pre-processing unit 43 for performing various image processing such as level correction and color correction on input photographed image data to enhance the finish, and recording an advertisement image record including advertisement image data in the advertisement image database 50 An advertisement image management unit 44 for deleting and searching and extracting an appropriate advertisement image record;
An image synthesizing unit 45 for synthesizing the preprocessed photographed image data and the extracted advertisement image data; a print control unit 46 for generating print data based on the synthesized image data and controlling the print head 31; And a video controller 47 which takes in images of other display items into a video memory, converts the display image into a video signal by a video controller, and sends the video signal to a monitor 40a. An advertisement used for combining a photographed image as a photographic print with advertisement. The advertisement record management unit 48 records the use record of the image data in the advertisement use record file 60 in order to manage the use record of the image data. And a discount rate determining unit 49 to give.

The above-mentioned image synthesizing section 45 includes a layout editing section 45a for setting the arrangement of the photographed image and the advertisement image in the photographic print with advertisement based on various layout patterns. And a transparency adjusting unit 45b for adjusting the transparency of the advertisement image when the advertisement image is superimposed on the photographed image as a compositing source so that the advertisement image does not significantly disturb the atmosphere of the photographed image in the photograph print with advertisement. A color tone adjusting unit 45c that adjusts the color tone of the advertisement image accordingly. Regarding the layout of the photographed image and the advertisement image, an automatic process is usually employed in which the advertisement image data is poured into the advertisement region and the photographed image data is poured into the photographed image region using a template set in advance. There are few opportunities to edit the layout. This also applies to transparency adjustment and color tone adjustment.

As shown in FIG. 3, the advertisement image data is set as one field of an advertisement image record stored in the advertisement image database 50 so as to be searchable and extractable. In addition, the advertisement image record includes the advertisement image I
Fields such as D, advertiser, advertisement field, expiration date, and advertisement image attribute value are included. The advertising field represents the industry of the advertiser, and includes the music industry, the automobile industry, the home appliance industry, the travel industry, and the like. If necessary, the advertising field is further classified into genres of music CDs.

By using the field of the advertisement field, an advertisement image matching the field of interest of the customer can be applied to the photographic print with advertisement. The term of use is an application period of an advertisement set based on a contract with an advertiser. Advertisement image attribute values are data such as resolution, image size, and color tone of the advertisement image data. In the process of synthesizing with the photographed image, rough checks such as matching with the template used and harmony with the photographed image are performed. Can be used.

Each time a photo print with an advertisement is printed, the contents written into the advertisement use history file 60, such as a log file, include an advertisement image ID and a print corresponding to the used advertisement image data, as shown in FIG. Order I
D, print date and time, composition status, and the like, and in particular, the composition status is the layout of the photographed image and the advertisement image used,
It is represented by a code that can specify the size of the advertisement image, the transparency of the advertisement image in the case of overlay composition, and the like. Therefore, by using the code indicating the combination state, the discount rate determination unit 49 can determine the discount rate of the print fee with reference to a table set in advance.

For example, the larger the area of the advertisement image area or the lower the transparency of the advertisement image, the more noticeable the advertisement image becomes. Therefore, the advertisement fee is increased, and as a result, the discount rate for the print fee is increased. The print fee to be charged is low. The discount rate determined by the discount rate determination unit 49 is sent to the pricing unit 70 and used for print fee calculation.

In an extreme case, instead of making the print fee free, it is also possible to provide a service in which an advertisement image is inserted into a part of the photographed image. In this case, the photographed image is prepared in preparation for a normal photograph print at a later date. Data recording unit 80
It is desirable to use a service for recording on a recording medium such as a CD-R via the Internet. In other words, the first photo print with the advertisement can be used like a trial print, and only the photo that is specially liked can be reprinted and printed.

Next, when a customer who has brought a photographic film which has been photographed for photographic printing designates a photographic print with an advertisement, the photographed image data, the advertisement image data, and the composite thereof in this photographic print production system with an advertisement. The flow of image data and various data generated accompanying the image data will be described with reference to FIG.

First, the photographic film brought in is developed by a film processor, then converted into a digital image by the film scanner 21 of the photographed image input unit 20, transferred to the data preprocessing unit 43 as photographed image data, and subjected to color correction and the like. Image processing well known in the field of digital photographic printing. At the same time, the customer information is taken into the system by causing the card reader 12 of the customer information input unit 10 to read the customer card presented by the customer, and is transferred to the field-of-interest determination unit 42.

The field-of-interest test section 42 specifies a field which is expected to show interest in the customer, which is derived from the age, gender, hobbies, etc. of the customer constituting the customer information, and gives the field to the advertisement image management section 44. . The advertisement image management unit 44 accesses the advertisement image database 50 using the given field as a search key, and extracts an advertisement image record corresponding to the field.

The customer can select the composite form of the photographed image and the advertisement image applied to the photographic print with advertisement or the template to be applied at the time of ordering. As shown in FIG. 6, the combination form is such that the advertisement image is arranged in the left area of the photographed image (FIG. 6A), and the advertisement image is arranged in the lower area of the photographed image (FIG. 6B). There are various arrangements such as an arrangement in which an advertisement image with low transparency is superimposed on a captured image (FIG. 6C) and an arrangement in which an advertisement image with high transparency is superimposed on a captured image (FIG. 6D).

For example, when the template shown in FIG. 6A has been selected, the image synthesizing unit 45 converts the photographed image data processed by the data preprocessing unit 43 into a photographed image area defined by the template. The advertisement image data is poured into the advertisement image area from the advertisement image record that has been poured and extracted, thereby generating composite image data. If necessary, the advertisement image data is sent to the color tone adjuster 4
The color tone is adjusted by 5c. In addition, FIG.
Is selected, the photographing image data is loaded from the data preprocessing unit 43 to the lower layer and the advertisement image data is loaded to the upper layer, and the advertisement image data is set to a predetermined transparency. . When the advertisement image overlaps the face of the captured image or the like as a result of checking through the monitor 40a, the advertisement image is slightly moved using the layout editing unit 45a. When the check is completed, the lower layer and the upper layer are integrated to generate composite image data.

The generated composite image data is transferred to a print control unit and converted into print data. By controlling the print head 31, the composite image is exposed on the photographic paper 2, and finally a photographic print with advertisement is printed. Is output. When the print output is completed, the advertisement record management unit 48 stores the advertisement image ID corresponding to the used advertisement image data, the print order ID of this print output, the print date and time, the photographed image and the advertisement in the advertisement use history file 60. Write a composite code (template number, transparency, etc.) representing the composite state of the image.

When a series of such composing and printing processes are repeated and the print output for one order is completed, the discount rate determining section 49 accesses the advertisement record managing section and obtains the compositing used for this print output. When the discount rate is determined by the code and given to the pricing unit 70, the pricing unit calculates the print fee based on the print information such as the number of prints and the print size obtained from the print controller 46 and the like, and prints out a fee sheet.

In the above description, the customer information is taken into the system by reading the customer card presented by the customer every time a print order is made by the card reader 12 of the customer information input unit 10. A system in which a customer information database is prepared on the system side and the customer information of the customer such as a customer code is input and the customer information of the customer is transferred to the field-of-interest determining unit 42. Can be.

It is also convenient to store, as customer information, in addition to the above-mentioned items, information on necessity of advertisement and condition information for making a photographic print with advertisement in response to a print request. The system can automatically determine whether or not to print a photo with an advertisement when a print request is made based on the advertisement necessity information. Also, if there is condition information such that the print size is "2L" or "panorama" and no advertisement is required, and if the print size such as "L" is conditionally advertised, if the print size is "size", an advertisement is not required. A fine-grained service is possible, such as none or another size, for example, an advertisement for a standard size print.

[Another Embodiment] In the above embodiment,
As the advertisement image data, the one stored in the advertisement image database as the advertisement image record was basically used as it is, but in order to give the customer a favorable added value to the advertisement image itself, a photographed image is added to the advertisement image. It is also possible to generate a new advertisement image (secondary advertisement image) in combination and apply this as an advertisement image of a photo print with advertisement.

The procedure in this case will be described with reference to FIG.
The primary advertisement image data used here is set with a frame into which at least a part of the captured image is to be fitted, and the primary advertisement image data and the captured image data are combined by the combining processing unit 4.
5, the resizing and deformation are performed on the copy data of the captured image data according to the size of the above-mentioned frame, and the copy data is poured into this frame. As a result, secondary advertisement image data incorporating the captured image data is generated. The secondary advertisement image data and photographed image data are combined in accordance with the template shown in FIG. 6A to generate combined image data. If the position and size of the frame in which the captured image is to be set are determined, the process of pouring the captured image can be performed automatically, so that the advertising effect can be significantly improved without substantially increasing the printing cost. It becomes possible.

The above-described advertising photo print production system employs a photographic paper processing unit that can be miniaturized, such as an ink jet system or a sublimation type thermal transfer system.
It is also possible to configure as a box type self-service system to be installed in a kiosk or a convenience store.
In that case, it is particularly preferable if image data captured by a digital camera can be sent to the system via a flash memory or wireless data communication as a captured image source. In addition, by limiting the composite layout to one in which the advertisement image is extremely conspicuous, such as superposition, if the print fee is free, it is possible to omit a billing system that has a large technical burden both mechanically and controlly, As a result, security issues are also reduced, creating significant advantages as a self-contained system.

[Brief description of the drawings]

FIG. 1 is an overall configuration block diagram of a photo print system with advertisement according to the present invention.

FIG. 2 is a functional block diagram of a control unit.

FIG. 3 is an explanatory diagram showing a structure of an advertisement image record.

FIG. 4 is an explanatory diagram of an advertisement use history file.

FIG. 5 is a schematic diagram showing the flow of photographed image data, advertisement image data, and composite image data.

FIG. 6 is an explanatory diagram showing a combined state of a captured image and an advertisement image.

FIG. 7 is an explanatory view showing a process of synthesizing a special print with advertisement.

[Explanation of symbols]

 1a photographic film 1b recording medium 2 photographic paper (photo recording sheet) 10 customer information input section 11 console 12 card reader 20 photographed image input section 21 film scanner 22 media reader 30 photographic paper processing section 31 print head 40 control section 42 field of interest Determination unit 43 image preprocessing unit 44 advertisement image management unit 45 image synthesis unit 45a layout editing unit 45b transparency adjustment unit 45c color tone adjustment unit 49 discount rate determination unit 50 advertisement image database 60 advertisement use history file 80 recording unit

Continued on the front page (72) Inventor Fumihiro Nakahara 579-Umehara, Wakayama-shi, Wakayama Prefecture, within Noritsu Koki Co., Ltd. (72) Inventor Iwao Nozaki No. 579 Umehara, Wakayama City, Wakayama Prefecture F-term in Noritz Koki Co., Ltd.

Claims (14)

[Claims] A step of receiving photographed image data based on a frame image photographed by a customer; and transmitting, from an advertisement image database storing an advertisement image record including the advertisement image data, advertisement image data relating to an advertisement with a high degree of interest to the customer. Extracting; synthesizing the extracted advertisement image data and the photographed image data; forming a composite image on a photographic recording sheet based on the composited image data to produce a photographic print; A method for producing a photographic print with advertisements, comprising: 2. A photographed image input unit for receiving photographed image data based on a frame image photographed by a customer, an advertisement image database storing an advertisement image record including advertisement image data, and an advertisement with a high degree of interest of the customer. An advertisement image management unit that extracts advertisement image data from the advertisement image database; an image synthesis unit that synthesizes the extracted advertisement image data with the captured image data; and an image synthesis unit that synthesizes the extracted image data to produce a photo print. And a print head for forming a composite image on a photographic recording sheet based on the photographic print sheet. 3. The system for producing a photographic print with advertisement according to claim 2, further comprising an advertisement record management unit for recording a use history of the advertisement image data. 4. A system according to claim 1, further comprising a customer information input section for receiving customer information of said customer, and a field-of-interest determining section for determining an advertisement field having a high degree of customer interest based on said customer information. Item 4. The photographic print production system with advertisement according to item 2 or 3. 5. The system according to claim 4, wherein the advertisement image record includes advertisement field data. 6. The image synthesizing section includes a layout editing section for editing an arrangement area of an advertisement image and an arrangement area of a photographed image in the photo print. The photo print production system with advertisement described in Crab. 7. The system according to claim 6, wherein the layout editing unit lays out the advertisement image and the photographed image according to a preset template. 8. The advertisement according to claim 2, wherein said image synthesizing unit is provided with a transparency adjusting unit for adjusting the transparency of an advertisement image superimposed on the photographed image. Photo print production system with. 9. The image combining unit according to claim 2, wherein the image combining unit includes a color tone adjusting unit that adjusts a color tone of an advertisement image according to a captured image as a combining source. The described photographic print production system with advertisement. 10. A discount rate determining section for determining a print rate discount rate based on synthesis information indicating a synthesis state of a photographed image and an advertisement image performed by the image synthesis section. Item 10. The photographic print production system with advertisement according to any one of Items 6 to 9. 11. A photographic print with advertisement according to claim 2, further comprising a photographic image recording section for recording and storing photographic image data before the synthesizing process on a recording medium. system. 12. Advertisement image data extracted and photographed image data to be printed are combined to generate secondary advertisement image data, and the secondary advertisement image data is combined with the photographed image data. The photographic print production system with advertisement according to any one of claims 2 to 11, wherein the photographic print is produced. 13. The advertisement image data has a frame in which at least a part of the photographed image is to be fitted, and the secondary advertisement image data is generated by fitting the photographed image data into the frame. The photographic print production system with advertisement according to claim 12. 14. A photographed image input unit for receiving photographed image data based on a frame image photographed by a customer, an advertisement image database storing an advertisement image record including advertisement image data, and an advertisement image data from the advertisement image database. An advertisement image management unit to be extracted; combining the extracted advertisement image data with the captured image data to generate secondary advertisement image data; and combining the secondary advertisement image data with the captured image data And a print head for forming a combined image on a photographic recording sheet based on the combined image data to produce a photographic print.