JP2002009981A - Living information service presentation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily construct an efficient service system capable of timely delivering living information desired by a user with excellent freshness in the service system to supply the living information according to living states of each individual. SOLUTION: The living information is transmitted from an information transmitter 1 by FAX (facsimile) 2 and a cellular telephone 3 with a network communication function, the transmitted living information is registered in a data base 5 and managed by a site manager 4. And an information receiver 6 receives the living information registered in the data base 5 via a network. In this case, the information receiver 6 obtains necessary information by sorting it by every category, the site manager 4 feeds information regarding sorting of the information back to the information transmitter 1 and the information transmitter 1 variably transmits the living information based on feedback information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a living information providing system capable of supplying service information relating to living according to the life cycle of each individual.

[0002]

2. Description of the Related Art At present, various kinds of information are delivered to individuals and organizations through various communication means and networks, and users can receive various benefits from the information. Such information is usually one-sided information, whether or not the user needs it. Therefore, a situation occurs in which unnecessary information is delivered to the user himself or necessary information is buried in other information and cannot be seen by the user. Further, there is a case where necessary information for a user cannot be obtained with good freshness and in a timely manner.

[0003]

In the conventional provision of living information, it is difficult to deliver the information required by the user in a fresh and timely manner as described above, and it is not possible to construct an efficient service system. There was a point.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and is capable of delivering life information desired by a user in a fresh and timely manner, thereby facilitating the construction of an efficient service system. The purpose is to obtain a delivery system.

[0005]

Means for Solving the Problems (1) A living information service providing system according to the present invention is an information sender who sends out living information and a site administrator who registers and manages the sent out living information in a database. And a service system for receiving the living information registered in the database via a network, wherein the information receiver selects and obtains necessary information by category, and a site administrator. Is configured to feed back information related to the selection to an information sender, and the information sender variably transmits living information based on the feedback information.

(2) Further, the information sender can send out living information by facsimile.

(3) In addition, the information sender and the information receiver can communicate life information with a portable terminal having a network communication function.

[0008]

Embodiments of the present invention will be described below with reference to the drawings.

The living information service according to the present invention delivers advertisements (information) relating to life according to the life cycle of each individual, and has the following system configuration.

That is, the living information service providing system according to the present embodiment includes an information transmitter for transmitting living information, a site administrator for registering and managing the transmitted living information in a database, and A service system between the information receiver and the information receiver that receives the living information via a network, wherein the information receiver selects and obtains necessary information by category, and a site administrator obtains information related to the selection. The information is fed back to the information transmitter, and the information transmitter variably transmits the living information based on the feedback information.

[0011] This service provides timely transmission of personalized information that matches the life cycle of an individual in a modern society where only a limited amount of time is available. By using this life information service, the information receiver can receive a necessary amount of information when necessary. In addition, the information sender can transmit timely information to the consumer, and can perform more efficient and efficient information transmission.

In this embodiment, the following system features are provided. [Easy] A person who cannot participate in a mobile phone with a browser and a fax (facsimile) alone. Basic information can be easily registered with a mobile phone with a browser, and information can be easily transmitted. Furthermore, information recipients can easily obtain the information they want simply by using a mobile phone with a browser. [Darkness] It is possible to acquire timely personalized information that is closely related to the area. You can get only the information you want right now with only your mobile phone, so you can use only the most appropriate information in a timely manner without wasting information. In selecting information, information can be easily filtered from various angles.

[Cheapness] Information can be transmitted at a low price. An information receiver can obtain information free of charge. In addition, the information sender is charged only for the information received. Therefore, information with high cost performance can be transmitted.

Further, in order to realize the above-mentioned life information service, the present embodiment uses the following three technologies.

[0015] A life advertisement site can be used from various hardware such as a mobile phone and a PDA as well as a 100% pure Java personal computer. For that, 100% pure Java, Html, etc.
Build a system that complies with global standards on the Internet and a system that can withstand the use of a million people.

UML (Unified Modeli)
ng Language) Since this living information service is realized on the Internet, it responds sensitively to the rapidly changing Internet environment and provides more useful services to service users.
Therefore, in order to quickly respond to rapid changes in the Internet environment, a life advertisement site is constructed using UML while maintaining high productivity and maintainability.

XML (Extensible Mar)
kup Language) The life information service is one service that links an information sender and an information receiver. Therefore, in order to efficiently transmit the information of the caller to the receiver and feed back the information of the receiver to the caller, the information is transmitted by XML to improve the convenience.

There are two actors associated with the service described above. That is, an information receiver and an information sender.
Next, the advantages of this service will be described from each standpoint.

(1) Information Receiver Information receivers are paralyzed by a large amount of information and cannot make a reaction to the information they really need. For this reason, it is considered that there is a need for the following “information” among the information recipients.

Need for Personalized "Information" In the current information society, too much meaningless information is sent, so that the information that is needed now is buried.

[0021] The information receiver obtains the information he or she really needs from various categories such as a category such as an area where he / she lives, an area where he / she works, an area where he / she goes to play, a category such as a hobby, and a category regarding work. Means are needed. In other words, it is necessary for the information receiver to filter the information by himself, and a mechanism for supporting the filtering is required.

Need for "Information" that can be received cheaply and easily The information receiver is bound to a personal computer such that information cannot be received unless the user is always in front of the personal computer.

However, the actual needs are: "I have a little time to meet with the customer now,""I have a little time to pick up the child at the nursery school,""A little time to wait for the train now. There is "a little bit of time" in the daily life cycle. In such a short time, there is a need to easily obtain necessary information on the spot. There is a need for information that can be used effectively to fill this “small amount of time”.

"Information" that Provides Daily Topics Is Necessary The information receiver is considered to have few daily topics that are truly familiar. We need information that provides topics that enrich communication, such as “local news / weather”, “only fortune-telling for you today”, and “three articles of anonymous entertainment”.

(2) Information Sender In a world full of information, it is often the case that information that one really wants to reach has not reached the person who really wants to deliver it. Information senders are investing heavily in such unreachable information. There is a need for a mechanism to deliver the information that you really want to deliver to only those who want to deliver it and improve its return performance.

It is important that information is delivered to the person who really wants to deliver. As for the current information, information is transmitted to people other than the person who really wants to deliver, thereby adding costs. Also, even if the information arrives, the information recipient is not necessarily buried in various unnecessary information as described above, and even if it arrives, it does not always read the information. At present, information is transmitted in various forms under such a poorly performing information transmission mechanism. But,
The original figure is, "The information reaches the person who really wants to deliver."
is important.

It is important to be able to easily know the response of the information recipient. Many information senders have not been able to analyze the behavior of the information recipient calmly. After sending information, if it can be determined whether the information is actually "when", "what kind of gender", "what age" or "how many", the more information senders and receivers can receive Can provide useful information and services. Therefore, it is important to have a mechanism for easily knowing the response of the information receiver to the information.

It is important that information to be delivered can be transmitted at the desired timing. For information, "freshness" is important. It's common to say, "I wanted that information yesterday ..." Therefore, when the information receiver requests, the information is transmitted in a timely manner, so that information with higher added value can be provided. Such a mechanism is important.

In this way, the present lifestyle information service can provide a more useful mechanism to both information receivers and information senders by successfully and smoothly distributing the information overflowing in the modern day. The provision of this service can have the following effects on the information recipient.

Intelligent Information Judgment by Useful Information Quick Information Judgment by Easy Receiving Method Fun Communication by Familiar Topics In addition, the information sender can be influenced as follows.

Transmission of Information with High Cost Performance by Proper Information Transmission Realization of Higher-Level Information by Appropriate Analysis Improvement of Added Value of Information by Transmission of Highly Fresh Information In this system, the technology used in the lifestyle advertisement site is selected from the following viewpoints as the technology that supports.

Maintaining highly fresh information (→ FAXO)
CR technology) In order to always maintain high freshness information, a simple mechanism for disclosing information sender information is created, and the burden on information disclosure is reduced.

Necessary information can be easily obtained (→
(Syntax analysis search) As various information is accumulated, it becomes huge data. Therefore, we search for the appropriate information from the vast amount of data,
Make information accessible quickly and easily.

Improving the reusability and convenience of information (→ X
ML, 100% pure Java) Information can be easily accessed from anywhere, and the acquired information can be provided in an easily reusable form.

Next, the categories in which the information receiver selects and obtains information will be described. This category includes
They are broadly classified into areas and types.

(1) Regional Category The information recipients want to obtain depends on the area where they live, work, or go to play. At present, there is a case where only one region is available, but according to the life cycle of the recipient, specify the region,
We can convey necessary information in the area.

(2) Information type category Information required, for example, "weather information", "news (three-sided articles, entertainment, etc.)", "advertisement (job advertisement, product advertisement,
Etc.), "shop information", "regional information", and the like, and necessary information can be selected from information categories closely related to the life cycle.

Further, as a more detailed category, for example, when the information sender is a retail store, the following are present.

A. Product category Vegetables, meat, fish, eggs, confectionery, daily necessities ... Regional categories a. Point (postal code, station) b. Range (area, radius x Km) Time a. Time service information Time service information is sent to the recipient. On that day, a temporary time service is provided for the unsatisfied products, and the products are sold out. b. Out-of-sale information By selling out-of-sale information for featured products, customers can keep their "trust" with customers who visit from afar.

D. Other a. Information is received only for products under 100 yen. b. Receive information only for recommended products. c. Priorities are set so that the amount of information does not increase. d. In order that the amount of information does not increase, the amount of information (byte
e) is set. e. Receive only event information, such as open sales and store close sales.

Next, the details of the present system will be described with reference to FIGS.

FIG. 1 is a diagram showing the basic configuration of this embodiment. In FIG. 1, reference numeral 1 denotes an information transmitter for transmitting living information, which has a mobile phone 3 as a mobile terminal with a FAX 2 and a network communication function (browser). Reference numeral 4 denotes a site administrator who registers (stores) the transmitted living information as advertisement information in the database 5 and manages it, and is an operator of the present system. Reference numeral 6 denotes an information receiver for receiving living information registered in the database 5 via the Internet, and has a mobile phone 7 as a mobile terminal with a browser.

In the service system having the above configuration, the information receiver 6 selects and obtains necessary information by category, and the site manager 4 feeds back information relating to the selection to the information sender 1, and the information sender 1 Variably transmits living information based on the feedback information.

Therefore, the living information desired by the information receiver 6 as a user can be delivered in a fresh and timely manner, and an efficient service system can be easily constructed.

Next, the flow of advertisement and the timing of charging in the present system will be described with reference to FIG. In FIG.
(A1) to (a7) show the flow of information (data).

(A1) The information sender 1 registers information to be conveyed in the life information service by Web page, e-mail, and FAX OCR. The registered contents are returned to the portable terminal of the information sender 1 for confirmation. If correction is necessary, the information is corrected from the mobile terminal.

(A2) The information receiver 6 gives an instruction to narrow down the information to be received by “region”, “time”, “business type”, “classification”, “service” and the like.

(A3) Information desired by the recipient is delivered. If necessary, the "map", "telephone", and "service" of the information sender 1 are retrieved from the portable terminal.

(A4) If necessary, the information sender 1 is called directly to confirm the information contents.

(A5) The site manager 4 aggregates the number of information receivers that have actually arrived and information that other information senders need now, and provides the information sender 1 as a paid service. (A6) The site administrator 4 totals the total charge amount and the paid service charge per advertisement sent to the information receiver 6 at the closing timing.

(A7) The information sender 1 is charged. At this time, a discount is given to the information sender 1 who solicits and accepts the automatic debit, and a volume discount is also performed.

FIG. 2 is a diagram showing a method of repeater management and secondary use of living information. In the figure, 8 is a DM on the information transmission side.
(Direct mail) Indicates the person who wants to send, (b1)-
(B5) shows the flow of information (data).

Here, as a precondition, the mutual use of customer information managed by the information sender 1 is permitted in the participation condition of the living information site. For example, the following information conversion is performed.

A customer who lives in Kawasaki who played at a golf course on Mt. Fuji ← → A customer who bought a club at a sports clothing store in Kawasaki A customer who renovated an apartment in Yokohama ← → A customer who purchased furniture at a furniture store in Yokohama A trip to Hokkaido Customer ← → Crab specialty store customer (b1) The information receiver 6 uses the service of the information sender 1.

(B2) Enter customer information in the customer card,
The customer information is registered in the database 5 of the site administrator 4 using the FAX 2 or the mobile phone with the Internet function.

(B3) The information sender 1 sends a DM to a customer who has been used as necessary (event, season, etc.).
And encourage repeat.

(B4) The site manager 4 selects a DM delivery destination for the optimal customer of another DM transmission applicant 8.
However, we will pay close attention to the interests in the same industry, etc., between information senders.

(B5) A mail is sent to the mobile phone 7 of the information receiver 6 in a format in which DMs for a certain period are put together.

Next, the analysis of information flowing through the above-mentioned life advertisement service will be described. Here, the information receiver 6 and the information sender 1 analyze the information flowing in the lifestyle advertisement service and analyze the analysis result as the information sender 1.
Feedback to

A. About filtering category of information receiver 1 When information receiver 6 performs filtering on information,
The contents and basic information (age, gender, etc.) being filtered are analyzed macroscopically. By feeding back the result to the information transmitter 1, more efficient information transmission is encouraged.

For example, the following analysis result is obtained for a product advertisement. a. Men between the ages of 20 and 25 tend to set the category "life miscellaneous goods". b. Women between the ages of 25 and 30 are more likely to obtain information from 17:00 to 19:00.

B. About the tendency of the information transmitted by the information sender 1 The information of the information sender 1 is analyzed macroscopically, and the analysis result is fed back to the information sender of another company. As a result, the information sender 1 devises to transmit information better than other companies, and as a result, information of higher value to the information receiver 6 is distributed.

For example, the following analysis result is obtained for a product advertisement. a. When analyzing the product price of the category "fish", it is 100-
There is a width of 500 yen, averaging 300 yen. → This is an index indicating how much the price gives the information receiver 6 a low price when placing a product advertisement. b. 10% of the information senders 1 send information that an event "sell" on Monday is performed. → It is more likely that the event "selling" on another day will attract more customers than the event "selling" on Monday.

FIG. 3 is a diagram showing a simple information registration method using FAX. In the figure, 9 is a computer of the site administrator 4, 10 is a personal computer of the information receiver 6, and (c)
1) to (c5) show the flow of information (data).

Although the number of people who can use the Internet has increased, only a small percentage of those who can use the Internet can use it. Therefore, the FAXOCR technology, which can be registered more easily, and the function of receiving a service by using a mobile terminal connected to the Internet are useful.

(C1) Information sender 1 is site manager 4
Fill out the application form obtained by fax or mail from. There are a plurality of types of this membership application for each service and business type of the information transmitter 1.

(Items common to membership application forms) ・ Mobile number (unique key), password ・ Phone number, FAX number ・ Store name, address ・ E-mail address ・ Seal (manage the membership application form as a license) (c2) Information The sender 1 sends the membership application form to the site administrator 4
FAX transmission. On the site side, the TIFF image of the application is subjected to OCR analysis, and is divided into character information and image information.

(C3) The consistency check of the character information is performed, and the checked information is registered in the database 5 as the advertisement information. Image information such as maps and PRs is converted into a JPEG format that can be browsed from the Internet, and image compression is performed.

(C4) For information inconsistent in the OCR process, correction registration is performed in the operation process. However, when the information judgment cannot be made, it points out a mistake in the membership application form and urges the information sender 1 to re-register (c5).

(C5) When the registration is completed normally, an information registration notification mail is automatically distributed, and the identity is confirmed. Since the URL is described in the e-mail text, the contents of the application form can be browsed on the Internet simply by selecting it. The service can be used by confirming the contents and approving the license on the homepage.

FIG. 4 is a diagram showing a method for distributing information with high freshness using a mobile phone with a browser. In the figure, (d
1) to (d6) show the flow of information (data).

(D1) Information receiver 6 as a general user
Registers the minimum necessary information from the Internet through the mobile phone 7 with a browser.

(Required registration contents) ・ Name (nickname) ・ Age ・ Gender ・ Email address Also, register the information category that you specifically want.

(Registration contents) Service start time, service time (Example: 12:00 to
(Only for 2 hours) ・ Location ・ Category of desired information (d2) The information sender 1 who is a subscriber registers information to be transmitted via the mobile phone 3 with a browser. However, input is simplified based on the previous history information.

(Authentication key) ・ User ID (mobile number), password (contents of inquiry) ・ Current number of information recipients waiting for information provided by information sender (subscriber) (registered content) ・ Contents of information to be transmitted ・Information distribution start time, information distribution period (Example: 12:00 to
(2 hours only) ・ In some cases, the category of the enrollment content is changed, and the applicable range of the information distribution destination is changed.

(D3) The site administrator 4 sets the information receiver 6
In response to this, mail is distributed while merging a plurality of pieces of information at regular intervals.

(D4) The information receiver 6 selects a URL from the sent valid information and confirms the content on the Internet.

(D5) A reservation request can be made from the Internet. However, a mobile phone number is required. And
The information sender 1 uses the telephone number to confirm a reservation request and substitute a toll-free (registered trademark) function.

(D6) The site manager 4 is the information sender 1
Submit a service report to.

(Contents of Service Report) ・ Number of Time Zone Users, Number of Information Receiving Users, Number of URL Reference Users ・ Sex Ratio of URL Reference, Age Ratio, Time Zone Ratio FIG. 5 shows the above-described repeater management method. FIG. In the figure, (e1) to (e3) show the flow of information (data).

(E1) User history is managed by using FAX2 for business customer information generated from the non-Internet (this technique is similar to a simple information registration method using FAX).

(E2) The customer information reserved using the mobile phone 3 with a browser is managed as a user history.

(E3) For a customer owned by the information sender 1, another information sender can directly request issuance of the related information. Even for customers who do not own the information, the information can be requested to be sent in the category owned by the site administrator 4. After the site manager 4 determines the appropriateness of the information content, the site manager 4 merges the information and delivers the mail at regular intervals.

Next, with reference to FIGS. 6 and 7, a description will be given of a service management method of the site manager 4 described above.

FIG. 6 is a diagram showing a workflow of information registration.

(S1) The TIFF image automatically received by FAX is subjected to OCR analysis, and is divided into character information and image information.

(S2) It is determined whether the information content is normal. If there is no error in the contents, output to database 5,
If there is an error, a correction processing instruction is output to the database 4.

(S3) The information for which the correction instruction has been issued is corrected by an operator process and registered.

(S4) It is determined whether correction (correction) is possible.

(S5) For the information of the fundamental error level for which the correction is not effective, an error description and a reregistration request are sent to the FA.
X.

(S6) A notification of completion of registration is sent to a mobile phone with a browser.

(S7) Confirmation / modification / approval of the registered contents is performed from the mobile phone with a browser.

FIG. 7 is a diagram showing a workflow of information distribution.

(S11) The information delivery request of the information receiver 6 is registered in the database 5.

(S12) The DM delivery request of the information sender 1 is registered in the database 5.

(S13) The DM is merged for each fixed time unit for each category of the information receiver 6, and the DM mail is distributed.

(S14) A jump is made with the URL tag in the DM sentence, and the detailed information of the information sender 1 is queried and a reservation process is performed.

(S15) The reservation request notification mail is delivered to the information sender 1.

(S16) DM delivery results and DM reverberations are reported for each categorized information recipient layer and delivered by mail.

[0100]

As described above, according to the present invention,
Living information desired by the user can be delivered in a fresh and timely manner, and an efficient service system can be easily constructed.

[Brief description of the drawings]

FIG. 1 is a diagram showing a basic configuration of an embodiment of the present invention.

FIG. 2 is a diagram showing repeater management and secondary use of living information according to the embodiment;

FIG. 3 is a diagram illustrating an information registration method using a facsimile according to the embodiment;

FIG. 4 is a diagram showing an information distribution method using a mobile phone according to the embodiment;

FIG. 5 is a diagram showing a repeater management method according to the embodiment;

FIG. 6 is a diagram showing a flow of information registration according to the embodiment;

FIG. 7 is a diagram illustrating a flow of information distribution according to the embodiment;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information sender 2 Facsimile 3 Mobile phone 4 Site administrator 5 Database 6 Information receiver 7 Mobile phone 8 DM originator 9 Computer 10 Personal computer

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Haruyoshi Okamoto 1443, Suenaga, Takatsu-ku, Kawasaki-shi, Kanagawa F-term (in reference) 5B075 PQ05 PR03 5K048 BA34 DC01 5K101 KK01 KK12 LL12 MM07 RR12

Claims (3)

[Claims] 1. An information sender for transmitting living information, a site administrator for registering and managing the transmitted living information in a database, and information for receiving the living information registered in the database via a network. A service system between the receiver and the information receiver, wherein the information receiver selects and obtains necessary information by category, the site administrator feeds back information related to the selection to the information sender, and the information sender A living information service providing system characterized in that living information is variably transmitted based on the feedback information. 2. The living information service providing system according to claim 1, wherein the information sender can transmit living information by facsimile. 3. The living information service providing system according to claim 1, wherein the information sender and the information receiver can communicate living information with a portable terminal having a network communication function.