JP2002007457A - Advertisement implementation system utilizing internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement implementation system utilizing the Internet by which a customer desiring the advertisement can implement efficient advertisement. SOLUTION: Advertising area designating information, advertising time designating information and advertising contents are transmitted to a matching device 20 from an advertising order terminal 10 via the Internet 100. By the retrieving result of the advertising medium carrier of the device 20, the terminal 10 and an advertising medium carrier terminal 30 transmit advertising implementation definition to the device 20. The device 20 transmits the advertising time designating information to an advertising medium controller 40 and an advertisement viewing situation monitoring device 60. The controller 40 displays advertisement contents, and the device 60 prepares advertisement viewing data and transmits it to an advertising rate calculation device 70, which calculates an advertising rate and then transmits it to the terminal 10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement orderer who wants to execute an advertisement, specifies an advertisement area, an advertisement time, and an advertisement target, places an advertisement order through the Internet, and holds an advertisement medium that meets the needs of an advertisement customer. A searcher for an advertisement, implements an advertisement, provides information on the viewing status of the advertisement to an advertisement orderer, and relates to an advertisement execution system using the Internet in which the advertisement fee paid by the advertisement orderer varies according to the viewing status. .

[0002]

2. Description of the Related Art In a conventional advertisement execution system for performing an advertisement using a network such as the Internet, when executing an advertisement, an advertisement orderer sends an advertisement order and advertisement content to an advertisement medium holder via the network. Then, the advertisement medium holder transmits the advertisement content to the advertisement display device, and executes the advertisement.

FIG. 7 is a block diagram showing a system configuration of a conventional advertisement execution system using the Internet. With reference to FIG. 7, a conventional advertisement execution system using the Internet will be outlined. As shown in FIG. 7, a conventional advertisement execution system using the Internet includes an advertisement orderer terminal 110 and an advertisement medium holder terminal 1.
20, an advertisement display device 130, and the Internet 200 interconnecting these components.

[0004] The advertisement orderer transmits, via the advertisement orderer terminal 110, the order information and the advertisement content at the time when the user wants to execute the advertisement via the Internet 200 to the advertisement medium holder terminal 1.
20. Upon receiving the order information and the advertisement content from the advertisement orderer terminal 110, the advertisement medium holder terminal 120 transmits the advertisement content to the advertisement display device 130 at the time of executing the advertisement according to the information. Upon receiving the advertisement content transmitted from the advertisement medium holder terminal 120, the advertisement display device 130 displays the advertisement content.

[0005]

However, in the above-described conventional advertisement execution system using the Internet, as described below, it takes a lot of man-hours and cost to efficiently execute the advertisement. In other words, when an advertisement orderer performs an advertisement specifying a region and time, it takes a lot of man-hours and time because the coordination is performed with the individual advertisement medium holders in the region. Further, even if an advertisement is executed, it is difficult to grasp the viewing situation of the advertisement, and it is difficult to perform cost-effective advertising.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned conventional problems.
By specifying the advertising time, it is possible to conduct targeted and more efficient advertising, reduce costs such as advertising copy costs and advertising distribution logistics costs, and information on advertising viewing status Is provided to the ad orderer, so that the ad orderer can know the status of the advertisement implementation, and the ad orderer can make an effective investment as the ad fee fluctuates depending on the ad viewing situation An object of the present invention is to provide an advertisement execution system using the Internet.

[0007]

In order to achieve the above object, an advertisement execution system using the Internet according to the present invention is connected to the Internet, and includes advertisement area instruction information of an area where an advertisement orderer wants to execute an advertisement. , The advertising time designation information of the time when the ad orderer wants to execute the advertisement,
An advertisement orderer terminal for registering the advertisement content of the advertisement orderer and transmitting the advertisement content to the Internet; a function of being connected to the Internet and inquiring whether or not to execute an advertisement via the Internet and displaying the advertisement content on a screen; And an advertisement medium holder terminal that outputs a finalization of advertisement execution to the Internet in response to the inquiry about whether or not to execute the advertisement, and an advertisement medium master connected to the Internet, having an advertisement medium master, When the advertisement time designation information is received from the advertisement orderer terminal, the advertisement medium person on the advertisement medium master performs matching between the area having the advertisement medium and the time at which the advertisement can be executed. Search for the matching advertising media, and search the advertising orderer and the advertising media holder based on the search results. A matching device that transmits data for inquiring whether or not to execute the advertisement to the advertisement medium holder terminal via the Internet, and receives the advertisement execution determination from the advertisement medium holder terminal; and a matching device connected to the Internet, An advertisement display device for displaying content, connected to the Internet, receiving advertisement content and advertisement time specification information from the matching device, generating an advertisement display master from the advertisement time specification information, An advertisement medium control device that transmits advertisement content to an advertisement display device; and an advertisement that is connected to the Internet and that receives advertisement time designation information from the matching device and generates advertisement viewing data from the advertisement viewing status and the advertisement time designation information. Viewing status monitoring device and the Internet An advertisement that receives the advertisement viewing data generated by the advertisement viewing status monitoring device via the Internet, calculates an advertisement fee based on an advertisement fee master, and transmits the calculated advertisement fee to the advertisement orderer terminal via the Internet. And a charge calculating device.

[0008] Therefore, the advertisement orderer operates the advertisement orderer terminal to register the advertisement area designation information, the advertisement time designation information, and the advertisement content in the advertisement orderer terminal, and designates these advertisement area designations via the Internet. The information, the advertisement time designation information, and the advertisement content are transmitted to the matching device. The matching device receives the advertisement area designation information, the advertisement time designation information, and the advertisement content, and matches the area where the advertisement medium holder on the advertisement medium master holds the medium with the ad executable time by receiving the advertisement content, and places an advertisement order. A search is performed for an advertisement medium holder that meets the request of the user, and data for inquiring whether or not to execute an advertisement is transmitted to the advertisement orderer terminal and the advertisement medium holder terminal via the Internet based on the search result. The advertisement medium holder terminal displays on the screen the data for inquiring whether or not to execute the advertisement and the advertisement content transmitted from the matching device via the Internet, and confirms the execution of the advertisement for the data for inquiring whether or not to execute the advertisement. To send over the Internet. The matching device receives the advertisement execution decision from the advertisement medium holder terminal, receives the advertisement content corresponding to the decided advertisement execution and the advertisement time designation information via the Internet,
An advertisement display master is generated from the advertisement designation information, and at a designated time, the advertisement content is transmitted to the advertisement display device via the Internet, and the advertisement content is displayed on the advertisement display device. Upon receiving the advertisement time designation information transmitted from the matching device via the Internet, the advertisement viewing condition monitoring device generates advertisement viewing data from the advertisement viewing condition and the advertisement time designation information, and transmits the advertisement viewing data to the advertisement fee calculation device via the Internet. Send via The advertising fee calculation device receives the advertisement viewing data,
The advertising fee is calculated based on the advertising fee master and transmitted to the advertising orderer terminal via the Internet, so the advertising orderer who wants to execute the advertisement narrows down the target by specifying the advertising time It is possible to carry out efficient advertising, reduce the maintenance such as advertising copy costs and logistics costs of advertising distribution, and provide the advertising viewing status information to the advertising orderer, The advertiser can know the status of the advertisement implementation, and the advertising fee fluctuates depending on the advertisement viewing status, so that the ad orderer can invest in the effect.

[0009]

Next, an embodiment of an advertisement execution system using the Internet according to the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a system configuration of a first embodiment of an advertisement execution system using the Internet according to the present invention. Referring to the schematic configuration of the first embodiment, in FIG. 1, an advertisement orderer uses his / her own advertisement orderer terminal 10 to set advertisement area designation information, which is order information of an area in which an advertisement is to be executed, Is transmitted to the matching device 20 via the Internet 100, and the advertisement time designation information, which is the order information of the time at which the user wants to perform.

[0010] Upon receiving the advertisement area designation information, the advertisement time designation information, and the advertisement content, the matching device 20 searches for an advertisement medium holder that matches the request of the advertisement orderer based on the advertisement medium master. Next, the matching device 20
Transmits data for inquiring whether or not to execute the advertisement to the advertisement orderer terminal 10 and the advertisement medium holder terminal 30.
Next, the advertisement orderer terminal 10 refers to the data for inquiring whether or not to execute the advertisement received from the search result of the matching device 20 and transmits the advertisement execution determination to the matching device 20 from the advertisement orderer terminal 10.

The advertisement medium holder terminal 30 refers to the data received as a result of the search performed by the matching device 20 for inquiring whether or not to execute the advertisement and the advertisement content, and determines whether or not to execute the advertisement from the advertisement medium holder terminal 30 by the advertisement medium holder terminal 30. Send to When the matching device 20 confirms the reception of the advertisement execution confirmation from the advertisement orderer terminal 10 and the advertisement medium holder terminal 30, the matching device 20 advertises the advertisement content with the advertisement time designation information corresponding to the search result in the area specified by the advertisement orderer. The information is transmitted to the medium control device 40 and the advertisement viewing status monitoring device 60.

The advertisement medium control device 40 displays the specified advertisement content on the advertisement display device 50 at a specified time. The advertisement viewing monitoring device 60 generates advertisement viewing data indicating the advertisement viewing status at the time when the advertisement is executed, and transmits the generated advertisement viewing data to the advertisement fee calculation device 70. The advertising fee calculation device 70
When the advertisement viewing data is received, the advertisement fee is calculated based on the advertisement fee master, and the data of the advertisement fee calculated by the advertisement fee master is transmitted to the advertisement orderer terminal 10.

Next, the configuration of the first embodiment will be described in more detail. In the first embodiment, as is clear from the above, the advertisement orderer terminal 10, the matching device 20, the advertisement medium holder terminal 30, the advertisement medium control device 40, and the advertisement medium control device are controlled. Advertisement medium display device 50 and advertisement viewing status monitoring device 60
, An advertisement fee calculation device 70, and the Internet 100 interconnecting these devices.

The advertisement orderer terminal 10 is an information processing device such as a personal computer. It has a function of transmitting, to the matching device 20 via the Internet 100, advertisement area designation information of an area where the advertisement orderer wants to carry out the advertisement, advertisement time designation information of the time at which the orderer wants to carry out the advertisement, and advertisement content.

The matching device 20 is an information processing device such as a workstation server. The matching device 20 has an advertisement medium master, and upon receiving the advertisement region designation information and the advertisement time designation information of the advertisement orderer, the advertisement medium holder on the advertisement medium master can execute the advertisement with the region holding the medium. It has a function to perform matching with time and search for an advertising medium holder that meets the demands of the advertising orderer. Further, the matching device 20 has a function of transmitting, via the Internet 100, data for inquiring of an advertisement orderer and an advertisement medium holder whether or not to execute an advertisement based on search results.

The advertisement medium holder terminal 30 is an information processing device such as a personal computer. The advertisement medium holder terminal 30 has a function of displaying, on the screen, data for inquiring whether or not to execute an advertisement transmitted from the matching device 20 and advertisement contents. Advertising media holder terminal 3
0 is for data inquiring whether or not to execute advertisement,
It has a function of transmitting the execution of the advertisement to the matching device 20.

The advertisement medium control device 40 is an information processing device such as a personal computer. The advertisement medium control device 40 receives the advertisement content and the advertisement time specification information from the matching device 20, generates an advertisement display master from the advertisement time specification information, and transmits the advertisement content to the advertisement display device 50 when the specified time comes. Has functions. The advertisement display device 50 is a display device such as a display, a liquid crystal display, or a plasma display.

The advertisement viewing status monitoring device 60 is provided with a POS (Po
int of Sales: an information processing device such as a point-of-sale information management system or an ordering system. Upon receiving the advertisement time designation information from the matching device 20, the advertisement viewing condition monitoring device 60 generates advertisement viewing data from the advertisement viewing condition and the advertisement time designation information, and transmits the advertisement viewing data to the advertisement fee calculation device 70. Having. The advertisement fee calculation device 70 is an information processing device such as a personal computer. Upon receiving the advertisement viewing data, the advertisement fee calculation device 70 calculates the advertisement fee based on the advertisement fee master,
It has a function to transmit to the ad orderer.

Next, the operation of the first embodiment according to the present invention configured as described above will be described with reference to FIGS. First, a description will be given along the flowchart of FIG. The ad orderer operates the ad orderer terminal 10 to input the area in which the advertisement is to be executed and the time in which the advertisement is to be executed. The advertising time designation information, which is the order information of the advertising orderer terminal 1,
0 is registered.

The registered advertisement area designation information, advertisement time designation information, and advertisement contents held by the advertisement orderer are transmitted from the advertisement orderer terminal 10 to the Internet 1.
Then, it is transmitted to the matching device 20 via 00 (step A1). The matching device 20 uses the Internet 100
, The advertisement area designation information, the advertisement time designation information, and the advertisement content are received (step A2). Based on the advertisement area designation information and the advertisement time designation information, the advertisement medium holder on the advertisement medium master held by the matching device 20 matches the area where the medium is held with the time when the advertisement can be executed. A matching advertisement medium holder is searched (step A3).

Next, the matching device 20 transmits the data for inquiring whether or not to execute the advertisement to the advertisement orderer terminal 10 and the advertisement medium holder terminal 30 via the Internet 100.
(Step A4). Next, the ad orderer terminal 1
0, upon receiving data inquiring whether or not to execute the advertisement, a screen as shown in FIG. 3 is displayed (step A5). The display of the advertisement order display screen shown in FIG. 3 is displayed as follows, together with the display of “Advertisement medium holder that matches the desire of the advertisement order has been searched for XX”. <Subject><Region><Number of media><Advertisingtime>, 1. Holder A Kanto 508 8: 00-17: 00 2. Holder B Tohoku 20:00 to 24:00 ……… 4. ............

If the information of the advertisement medium holder displayed on the screen of the advertisement orderer terminal 10 matches the wishes of the advertisement orderer, the advertisement orderer clicks the “execute advertisement” button in FIG. 3 with a mouse. I do. Thus, the execution of the advertisement is confirmed from the advertisement orderer terminal 10 via the Internet 100,
It is transmitted to the matching device 20 (step A6).

Further, the matching device 20 transmits, to the advertisement medium holder terminal 30 via the Internet 100, data for inquiring whether or not to execute an advertisement and advertisement contents. The advertisement medium holder 30 receives the data for inquiring about the execution of the advertisement (step A7), and upon receiving the advertisement content (step A8), a screen as shown in FIG. 4 is displayed.

As a screen for inquiring whether or not to carry out the advertisement shown in FIG. 4, "Advertising medium holder desired" was displayed on the "advertising medium holder screen" along with the display. The display contents are displayed as follows. <Subject><Region><Advertisingtime><Advertisingcontent>, 1. Orderer A Kanto 8: 00-17: 00 Content A "View advertising content"

The advertisement medium holder is the advertisement medium holder terminal 3
If the information of the advertisement orderer and the advertisement content displayed on the screen 0 match the user's desire, the "execute advertisement" button on FIG. 4 is clicked with a mouse. This allows
The decision to execute the advertisement is transmitted to the matching device 20 via the Internet 100 (step A9).

Next, upon receiving the advertisement execution confirmation from the advertisement orderer terminal 10 and the advertisement medium holder terminal 30 (step A10), the matching device 20 transmits the advertisement time designation information and the advertisement content of the advertisement orderer to the Internet 100. (Step A1)
1). Also, the matching device 20 transmits the advertisement time designation information of the advertisement orderer to the advertisement viewing status monitoring device 60 via the Internet 100 (step A12).

Upon receiving the advertisement time designation information and the advertisement content from the matching device 20 (step A13), the advertisement medium control device 40 generates an advertisement display master as a schedule for actually displaying the advertisement from the advertisement time designation information. (Step A14). The advertisement display master is generated from data such as date and time, advertisement content name, orderer name and the like as shown in FIG.
0 is stored. The advertisement medium control device 40 starts the advertisement display device 5 at the designated time according to the advertisement display master.
The advertisement content is transmitted to Internet 0 through the Internet 100 (step A15). The advertisement display device 50 receives and displays the advertisement content from the advertisement medium control device 40 via the Internet 100 (step A16).

Upon receiving the advertisement time designation information from the matching device 20 (step A17), the advertisement viewing condition monitoring device 60 determines the advertisement viewing condition and the advertisement time designation information as shown in FIG. It generates advertisement viewing data that indicates how many people have viewed the advertisement (step A18). Next, the advertisement viewing status monitoring device 60 transmits the advertisement viewing data to the advertisement fee calculation device 70 via the Internet 100 (step A).
19).

When the advertisement fee calculating device 70 receives the advertisement viewing data from the advertisement viewing status monitoring device 60 via the Internet 100 (step A20), it based on the advertisement viewing data and the advertisement fee master held by the advertisement fee calculating device 70. The advertisement fee is calculated (step A21). Next, the advertisement fee billing device 70 transmits the advertisement fee to the advertisement orderer terminal 10 via the Internet 100.

[0030]

As described above, according to the present invention, an advertisement orderer and an advertisement medium holder are searched for a combination in which the mutual demands match each other. However, by specifying the advertisement area and the advertisement time, it is possible to implement a more efficient advertisement with a narrowed target. In addition, since the advertising orderer, the advertising media holder and the advertising display device are connected on the Internet, the advertising content is converted into data and distributed via the Internet, so that the cost of copying advertisements and logistics costs for advertising distribution, etc. , Can reduce costs.
Furthermore, since the advertisement viewing status is monitored and the advertisement viewing status information is provided to the advertisement orderer, the advertisement orderer can know the effect of the advertisement implementation. In addition, we have installed a device that monitors the status of advertising viewing and calculates the advertising fee according to the viewing status, so that the advertising fee fluctuates depending on the advertising viewing status, so that the ad orderer can make an investment commensurate with the effect. Can be.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a system configuration of a first embodiment of an advertisement execution system using the Internet according to the present invention.

FIG. 2 is a flowchart for explaining the operation of the first embodiment of the advertisement execution system using the Internet according to the present invention.

FIG. 3 is an explanatory diagram showing a screen for inquiring whether or not to execute an advertisement displayed on an advertisement orderer terminal in the first embodiment of the advertisement execution system using the Internet according to the present invention.

FIG. 4 is an explanatory diagram showing a screen for inquiring whether or not to execute advertisement, which is displayed on the advertisement medium holder terminal in the first embodiment of the advertisement execution system using the Internet according to the present invention.

FIG. 5 is an explanatory diagram showing an advertisement display master generated by the advertisement medium control device in the first embodiment of the advertisement execution system using the Internet according to the present invention.

FIG. 6 is an explanatory diagram showing advertisement viewing data generated by the advertisement viewing status monitoring device in the first embodiment of the advertisement execution system using the Internet according to the present invention.

FIG. 7 is a block diagram illustrating a system configuration of a conventional advertisement execution system using the Internet.

[Explanation of symbols]

10: advertising orderer terminal, 20: matching device, 3
0 ... Advertising medium holder terminal, 40 ... Advertising medium control device, 50 ... Advertising display device, 60 ... Advertising viewing situation monitoring device, 70 ... Advertising fee calculating device, 100 ... Internet.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 502 G06F 17/60 502

Claims (11)

[Claims] 1. An advertisement ordering device which is connected to the Internet and which indicates an advertisement area where an advertisement orderer wants to execute an advertisement, advertisement time designation information of a time when the advertisement orderer wants to execute an advertisement, and An advertisement orderer terminal for registering advertisement content and transmitting the advertisement content to the Internet; a function of displaying data for inquiring whether or not to execute an advertisement via the Internet and displaying the advertisement content on a screen, connected to the Internet; and An advertising medium holder terminal that outputs the finalization of the advertisement to the Internet in response to the inquiry about whether or not the advertisement can be executed; and an advertisement medium master connected to the Internet and having an advertisement medium master, the advertisement area information and the advertisement time designation information. Is received from the advertising orderer terminal, the advertising medium on the advertising medium master has an advertising medium Searching for the advertising media that matches the request of the advertising orderer by matching the area and the time when the advertisement can be executed, and searching the advertising orderer and the advertising media holder for the advertising media from the search results. A matching device that transmits data for inquiring the advisability to the advertisement medium holder terminal via the Internet, and receives the advertisement execution decision from the advertisement medium holder terminal, and is connected to the Internet to display the advertisement content An advertisement display device, connected to the Internet, receiving advertisement content and advertisement time designation information from the matching device, generating an advertisement display master from the advertisement time designation information, and when the designated time comes, the advertisement display device An advertising medium control device for transmitting advertising content; and Upon receiving the advertisement time designation information from the matching device, an advertisement viewing condition monitoring device that generates advertisement viewing data from the advertisement viewing condition and the advertisement time designation information, and an advertisement viewing condition monitoring device connected to the Internet and generated by the advertisement viewing condition monitoring device. An advertisement fee calculation device for receiving the advertisement viewing data via the Internet, calculating an advertisement fee based on an advertisement fee master, and transmitting the advertisement fee to the advertisement orderer terminal via the Internet. Advertising implementation system using the Internet. 2. The advertisement execution system using the Internet according to claim 1, wherein the advertisement orderer terminal is a personal computer. 3. The advertisement execution system using the Internet according to claim 1, wherein the matching device is a workstation. 4. The advertisement execution system using the Internet according to claim 1, wherein the matching device is a server. 5. The advertisement execution system using the Internet according to claim 1, wherein the advertisement medium holder terminal is a personal computer. 6. The advertisement execution system using the Internet according to claim 1, wherein the advertisement medium control device is a personal computer. 7. The advertisement execution system using the Internet according to claim 1, wherein the advertisement display device is a liquid crystal display. 8. The advertisement implementation system using the Internet according to claim 1, wherein the advertisement display device is a plasma display. 9. The advertisement viewing status monitoring device according to claim 1, wherein
2. The advertisement execution system using the Internet according to claim 1, wherein the advertisement execution system is a (Point of Sales: point-of-sale information management) system. 10. The advertisement execution system using the Internet according to claim 1, wherein the advertisement viewing status monitoring device is an ordering system. 11. The advertisement execution system using the Internet according to claim 1, wherein the advertisement fee calculation device is a personal computer.