JP2001344514A - Advertising device and contents distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a contents distribution system and an advertising device capable of electronically and directly acquiring an ID where location information (URL, etc.), on a network from an advertisement publicizing contents and also efficiently acquiring needed contents in a contents unit. SOLUTION: A transmitter for transmitting the location information (URL, etc.), on the network of the contents publicized by the advertisement is provided in the advertisement, and a user who looks at the advertisement and is interested in the contents receives the transmission signal with a portable terminal, etc., and directly and electronically acquires the location information of the contents. When desired contents are subsequently decided, the user accesses a server performing a distribution service of the contents through the network with the location information of the contents and downloads the desired contents.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a content distribution system for distributing a content in response to a distribution request transmitted via a network, and an advertising device for providing location information of the content.

[0002]

2. Description of the Related Art A conventional advertisement attracts the interest of a contact person by notifying the outline of the content and a place (such as a URL) where the information can be obtained, and the object (magazine, newspaper, etc.) indicated by the advertisement. ).

FIG. 4 is an explanatory diagram showing a flow of a content distribution system when a conventional advertisement is viewed. In the figure, reference numeral 10 denotes an advertisement for promoting contents, reference numeral 20 denotes a user, and reference numeral 30 denotes a communication terminal (PDA with communication function) connectable to a communication network 80 (such as the Internet).
And 40, a content distribution server that stores items (magazines, newspapers, etc.) to be advertised by the content advertisement 10 and distributes the content when the user 20 desires.

[0004] The user 20 stores location information (URL and the like) in the referred advertisement 10, accesses the content distribution server 40 via the communication network 80 using the communication terminal 30, and downloads desired content.

[0005]

In the above-described conventional content distribution system, for example, when there is information that interests / interests in a hanging advertisement of a magazine, the location information of the content is perceptually obtained from the advertisement. I could do it, but I couldn't get it electronically. Therefore, in order to access the desired content, it is necessary to artificially input the location information of the content acquired as the perceptual information to the communication terminal. In addition, acquisition of contents,
Instead of individual content (such as an article in a magazine),
It has to be performed for each magazine, and there is a waste that unnecessary contents are acquired together.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned conventional problems, and an object thereof is to directly and electronically obtain location information (URL, etc.) on a network from an advertisement for promoting contents. Another object of the present invention is to provide a content distribution system and an advertising device that can efficiently acquire necessary content in content units.

[0007]

In order to achieve the above object, the present invention provides an advertising medium for promoting content by appealing to human eyes, and an advertising medium installed on or near the advertising medium, Transmission means for transmitting information related to the content to be advertised. According to the above configuration, the user can electronically receive the location information (URL and the like) of the content from the advertisement using the communication information terminal (mobile phone, PHS and the like) carried by the user. Further, in the advertising device of the present invention, it is preferable that the transmission information transmitted from the transmission unit is location information of the content on a network.

[0008] According to a third aspect of the present invention, there is provided a content distribution system, wherein the advertisement device according to the first or second aspect and the advertisement medium hold contents targeted for advertisement and acquire information from the advertisement device. Receiving a content distribution request from the customer terminal, and distributing the requested content to the customer terminal. According to the above configuration, the user can electronically obtain the location information (URL) of the content from the advertisement using a terminal having communication means such as a portable information terminal.
, Etc.), and by accessing information (address) received via the network, it is possible to receive desired content distribution from the access destination server.

[0009]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is an explanatory diagram showing the configuration of an embodiment of the content distribution system of the present invention. In FIG. 1, 10 is a content advertisement, 20 is a user,
Numeral 40 stores the contents (magazines, newspapers, etc.) to be advertised by the advertisement 10, and when the user 20 desires, a content distribution server (distribution server computer) for distributing the content, and 50 transmits a content ID. Radio transmitter (infrared communication boat, etc.), 70 is the content I
D, a communication device (such as a commercially available PDA with an infrared boat and a communication function) capable of downloading contents via a communication network 80 (such as the Internet); and 60, contents transmitted from the radio wave transmitting unit 50 of the advertisement 10. The radio wave receiving unit (such as an infrared boat) and 80 of the communication device 70 for receiving the ID of the communication device 70 are communication networks such as the Internet. In addition, an advertisement 10 that advertises contents by writing sentences and photographs on a medium such as paper,
The radio wave transmitting unit 50 installed in this advertisement constitutes the advertisement device of the present invention. The communication device 70 including a portable information terminal includes a display unit including a liquid crystal or a CRT and an operation unit (not shown) for performing an input operation.

Next, the operation of this embodiment will be described.
The user 20 refers to the content advertisement 10 and, when there is a content to be acquired, the radio wave receiving unit 6 of the communication device 70.
By directing “0” to the radio wave transmitting unit 50 of the content advertisement 10 and performing a predetermined operation from the operation unit, an ID carrying the location information of the content on the network is acquired.

The user 20 selects a desired content ID from the acquired information, and
To download the desired content.

FIG. 2 is a sequence diagram showing the operation procedure of this embodiment. The user 20 views the content advertisement 10 (display example 100 of content advertisement) such as a train fishing advertisement shown in FIG. 3A (step 20).
1). The user 20 obtains interest from the content advertisement 10 (step 202). The user 20 directs the radio wave receiving unit 60 of the communication device (communication terminal) 70 to the radio wave transmitting unit 50 of the content advertisement 10 (step 203) and performs a predetermined operation from the operation unit. Thereby, the communication device 70 receives the ID of the content that is constantly transmitted from the radio wave transmitting unit 50 of the content advertisement 10 (step 204) and displays the received content ID on the display screen (step 205). FIG. 3B shows a screen display example of the content ID displayed here. The user 20 selects the content ID desired to be acquired from the displayed content IDs by operating the operation unit (step 206), and then sends the content distribution server 4 from the communication device 70.
An operation to access 0 is performed (step 207).

As a result, the content selected from the content distribution server 40 is distributed to the communication device 70 (step 208), and the display unit of the communication device 70 displays the content after the content acquisition as shown in FIG. The screen 120 is displayed (Step 209).

FIG. 3 is a diagram showing an embodiment of a procedure for using the content distribution system of the present invention. FIG.
100 shown in (a) is a display example of the advertisement 10 of the content, and 110 shown in FIG. 3 (b) displays the ID (URL etc.) of the content received from the radio wave receiving unit 60 on the communication device 70. FIG. 3C shows a screen display example 120 in which the content is distributed to the content distribution server 40.
7 is an example of a screen display of the communication device 70 after downloading from the Internet.

Each piece of information displayed in the content ID screen display example 110 is provided with a content ID (URL or the like) capable of uniquely identifying each piece of information, and is selected by selecting the ID of the content desired to be acquired. The user can access the content distribution server 40 via the communication network 80 (such as the Internet) and download desired content to the communication terminal 70.

According to the present embodiment, the location information (URL, etc.) of the content is transmitted electronically from the advertisement, received by a portable terminal or the like, and the location information of the content is stored via a network or the like based on the received location information. By accessing, desired content can be easily obtained in content units.

[0017]

As described in detail above, according to the present invention, content location information (UR) is electronically converted from an advertisement.
L) can be received, the content stored in the server computer can be accessed via the network from the received information, and the desired content can be downloaded. Therefore, the user himself inputs the location information of the content. You can save time and effort. Further, since it is possible to acquire the location information of the content only by a simple operation, it is possible to obtain an effect that the time for inputting the information can be reduced. Also, from various contents of a certain digitized material (magazine, newspaper, etc.), only desired contents can be partially acquired, and contents can be efficiently acquired without waste. Furthermore, even if the user is not searching for the content with a particularly clear sense of purpose, for example, by using an advertisement posted in a train or the like as the content ID transmission medium, accidental It can provide an encounter with valuable useful content.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a configuration of an embodiment of a content distribution system of the present invention.

FIG. 2 is a sequence diagram showing a processing procedure of the content distribution system in the embodiment.

FIG. 3 is a sequence diagram showing a procedure for using the content distribution system in the embodiment.

FIG. 4 is an explanatory diagram showing a flow of a content distribution system when a conventional advertisement is viewed.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Content advertisement 20 User (customer) 40 Content distribution server (server) 50 Radio wave transmitter 60 Radio wave receiver 70 Communication device (customer terminal) 80 Communication network

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Tomohiro Takano 3-19-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo East Japan Nippon Telegraph and Telephone Corporation (72) Inventor Noriyoshi Mikami Nishi-Shinjuku, Shinjuku-ku, Tokyo 3-chome 19-2 Tohoku Nippon Telegraph and Telephone Co., Ltd. (72) Inventor ▲ Takahiro Nezawa F-term in Tonichi Nippon Telegraph and Telephone 3-2-1-2 Nishishinjuku, Shinjuku-ku, Tokyo (reference) 5B049 BB11 BB49 CC02 CC05 DD01 DD05 EE23 FF04 FF09 GG03 GG04 GG06 GG07 5C064 BA01 BA07 BB10 BC16 BC18 BC20 BC23 BD01 BD02 BD07 BD08

Claims (3)

[Claims] 1. An advertising medium that promotes content by appealing to the human visual sense, and a transmitting unit that is installed on the advertising medium itself or in the vicinity of the advertising medium and transmits information relating to the content to be promoted. Advertising device characterized by doing. 2. The advertisement apparatus according to claim 1, wherein the transmission information transmitted from said transmission unit is location information of said content on a network. 3. The advertisement device according to claim 1 or 2, further comprising: holding a content to be advertised by the advertisement medium, and receiving a content distribution request from a customer terminal that has acquired information from the advertisement device. And a server for distributing the requested content to the customer terminal.