JP2001339744A - Acquisition method for broadcasting record of commercial message, acquisition system therefor, computer readable record medium storing program therefor and broadcasting method for commercial message - Google Patents

Abstract

PROBLEM TO BE SOLVED: To eliminate a complicated recording work by acquiring broadcasting record of commercial message automatically. SOLUTION: A commercial message control information DA as a commercial message identifying information is inserted into a record medium 11 used at a broadcasting station 1 so as to broadcast with commercial message. A receiving center 2 receives the control information DA and creates a receiving record. In other words, a commercial message control information DB is created by adding a TV station identifying code, and by adding information of broadcasting date and time, so as to be sent sequentially to a collecting center 3. The collecting center 3 creates a broadcasting record R as classifying the information DB at every sponsor so as to be sent to each sponsor's computer 4A, to, 4N.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention relates to an advertiser or the like
CM broadcast record acquisition method for acquiring broadcast record of
The present invention relates to a broadcast record acquisition system, a computer-readable recording medium storing a broadcast record acquisition program, and a CM broadcast method.

[0002]

2. Description of the Related Art In recent years, digital broadcasting has begun to be introduced in addition to analog broadcasting which has become mainstream in terrestrial broadcasting, CATV, satellite broadcasting, etc. For the time being, both analog and digital broadcasting forms are mixed. It is expected to do.

In general, terrestrial broadcasting, CATV
Commercial messages (hereinafter referred to as "CM") broadcasted during or during program programs in cable broadcasting, satellite broadcasting, and the like are broadcast based on a broadcasting plan agreed between the advertiser and the broadcasting station. .

[0004] In this broadcast plan, the type of CM and the broadcast time are determined. Usually, a broadcast station side visually checks whether or not the broadcast has been performed according to the broadcast plan and records it. In the report.

[0005]

However, in the prior art, even if it is reported that the CM broadcast was as planned contrary to the fact, there is no way for the advertiser to verify it.

[0006] In addition, since providing a program program requires enormous costs, there has been a strong demand on the advertiser side to verify the report of the broadcasting station by itself or through a third party.

However, in order to verify the report from the broadcasting station, it is necessary to manually record the presence or absence of the target CM broadcast. For this purpose, one or more sets of television receivers are prepared. Therefore, it was necessary to perform a very troublesome operation of recording the data according to the broadcasting station contracted with each channel and the broadcasting time zone.

Further, since the conventional verification work is performed manually, it is inevitable that CM broadcasts are overlooked or a recording error occurs. For this reason, it is required to automate the recording in the sense of leaving accurate broadcast records.

Accordingly, the present invention has been made in view of the above-mentioned conventional problems, and has as its object to provide a method for acquiring a CM broadcast record that enables automatic acquisition of a CM broadcast record.
It is an object of the present invention to provide a broadcast record acquisition system, a computer-readable recording medium storing a broadcast record acquisition program, and a CM broadcast method.

[0010]

According to a first aspect of the present invention, there is provided a method for acquiring a broadcast record of a CM, comprising the steps of: It is characterized by receiving CM identification information and creating a reception record.

In the present invention according to claim 1, C
When CM identification information identifying the CM is broadcast together with M, the CM identification information is received and a reception record is created, and the created reception record is used as a broadcast record of a target CM. Therefore, the broadcast record of the CM can be automatically acquired, and as a result, a complicated manual recording operation is not required.

According to a second aspect of the present invention, there is provided a method for acquiring a broadcast record of a CM, wherein the reception time of the CM identification information is included in the received record. And

In the present invention according to claim 2, C
By including the reception time of the M identification information in the reception record,
It is possible to verify whether the target CM has been broadcast at the scheduled broadcast time.

According to a third aspect of the present invention, there is provided a method for acquiring a broadcast record of a CM according to the first or second aspect, wherein the created received record is transmitted and received via a network. It is characterized by doing.

According to the third aspect of the present invention, the reception record is transmitted and received via a network.
It can be provided to a remote computer, for example, an advertiser's computer.

According to a fourth aspect of the present invention, there is provided a method for acquiring a broadcast record of a CM according to any one of the first to third aspects, wherein: It is characterized in that it is counted and included in the reception record.

In the present invention according to claim 4, C
The number of times the M identification information has been received is counted and included in the reception record, so that it is possible to verify whether the target CM has been broadcast a predetermined number of times.

According to a fifth aspect of the present invention, a broadcast record acquisition system for a CM receives the CM identification information when the CM identification information for identifying the CM is broadcast together with the CM and creates a reception record. It is characterized by the following.

In the present invention according to claim 5, the C
We provide a CM broadcast record acquisition system that can automatically acquire M broadcast records.

A computer-readable recording medium storing the CM broadcast record acquisition program according to claim 6 of the present invention is a computer-readable recording medium that identifies the CM.
When the M identification information is broadcast, the CM identification information is received and a reception record is created.

According to the sixth aspect of the present invention, C
A computer-readable recording medium storing a CM broadcast record acquisition program capable of automatically acquiring a M broadcast record is provided.

Further, a CM broadcasting method according to claim 7 of the present invention is characterized in that CM identification information for identifying the CM is broadcast together with the CM.

In the present invention according to claim 7, the C
By broadcasting CM identification information for identifying the CM together with the M, the broadcast record of the target CM can be automatically acquired on the receiving side.

[0024] According to an eighth aspect of the present invention, there is provided a method for broadcasting a CM, wherein the CM identification information is broadcast using an available band of a broadcast wave. I do.

In the present invention according to claim 8, C
By broadcasting the M identification information using an available band of a broadcast wave, a broadcast record can be automatically acquired on the receiving side.

[0026]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a block diagram of a CM broadcast record acquisition system to which the first embodiment according to the present invention is applied. This system is used, for example, by a company (hereinafter referred to as CM) that verifies whether a CM has been broadcast as planned.
A broadcast verification company) operates and manages using facilities of a broadcasting station or a communication company.

The broadcasting station 1 shown in FIG. 1 is a terrestrial television broadcasting station having broadcasting equipment (not shown) of a character multiplex system. CM management information DA as CM identification information for identifying a CM is inserted into a video track of a recording medium 11 such as a magnetic tape / magnetic cassette or the like for program / CM broadcasting. When information is broadcast, the CM management information DA is broadcast simultaneously with the CM video in a character multiplexing method. That is, the CM management information DA is broadcast using the free band of the broadcast wave. Also, for live broadcasting,
The CM management information DA is directly multiplexed to the free band of the video signal.

Each reception center 2 (2
A,..., 2N) are provided with a plurality of receivers 21 (21a,.
, Respectively) are provided, and each receiver 21
Is tuned to the video frequency of each TV station. Each receiver 21 is connected to each input port of a processing device (such as a personal computer or a workstation) 22. The processing device 22 is connected to a recording device (such as a hard disk device or a magneto-optical Devices and the like and a communication device (comprising a modem and a terminal adapter) 24. The processing device 22 is an internal timer 22
The reception time of the CM management information DA is counted as the broadcast time of the CM.

Each of the receivers 21 receives the CM management information DA broadcast from the broadcast station 1, converts the CM management information DA into character information by a teletext decoder, and supplies the character information to an input port of the processing device 22, and the processing device 22 , C entered as character information
By adding a TV station identification code and broadcast date and time information to the M management information DA, a CM management information DB is generated and recorded in the recording device 23. The processing device 22 transmits the CM management information DB recorded in the recording device 23 to the aggregation center 3 via the network 100 by controlling the communication device 24.

The processing device 22 performs the above processing by reading a processing program created in advance into the RAM area and executing it. This processing program corresponds to a CM broadcast record acquisition program.

The aggregation center 3 is one of a plurality of aggregation centers provided all over the country, receives the CM management information DB transmitted from each reception center 2, and stores the broadcast record R for each advertiser. Generate.

In the aggregation center 3, a communication device 31 configured in the same manner as the communication device 24 and the like, and an analysis / distribution device (a personal computer, a workstation, etc.) 32 are provided and connected to each other. The communication device 31
The CM management information DB transmitted from each reception center 2 is received and output to the analysis / distribution device 32,
Generates a broadcast record R by classifying and rearranging the CM management information DB for each advertiser.

The analysis / distribution device 32 controls the communication device 31 to transfer the broadcast record R generated for each advertiser to the computer 4 (4A,
, 4N). Note that, specifically, the analysis / distribution device 32 has a server function, and uses the computer 4 of each advertiser as a client to transmit the broadcast record R in response to a request from the computer. At this time, the analysis / distribution device 32 sends the broadcast record R to another advertiser.
The authentication processing using a password or the like is performed so that the password is not transmitted and viewed.

The analyzing / distributing device 32 is also connected to the processing device 22.
Similarly to the above, the above processing is performed by reading a predetermined program into the RAM area and executing it.

Next, the operation of the CM broadcast record acquisition system shown in FIG. 1 will be described with reference to FIGS.

FIG. 2 is a flowchart for explaining the operation of the present system. First, in step S1, the CM management information DA corresponding to the CM is inserted into a portion corresponding to the CM in the video track on the recording medium 11 in advance.

FIG. 3A is a configuration diagram of the CM management information DA. The CM management information DA includes an advertiser identification code for identifying an advertiser and a CM identification code for identifying a CM. Each identification code is defined by a CM broadcast verification company or the like. Specifically, a company code used by a company research company or the like can be used as the advertiser identification code, and a simple serial code that can uniquely identify the CM can be used as the CM identification code. Further, in order to facilitate later analysis, it is possible to include a product code or information on a sales campaign.

Returning to FIG. 2, in step S3, the broadcast station 1
, Along with the CM video written on the recording medium 11
Broadcast the management information DA.

Next, the processing in each reception center 2 will be described.

In step S5, each receiver 21 sequentially receives the CM management information DA, decodes it into character information, and outputs the obtained CM management information DA to the processing device 22.

In step S7, as shown in FIG. 3 (b), the processing device 22 adds a television station identification code corresponding to the input port to the CM management information DA which is sequentially input, and at the same time, uses the internal timer 22a. The reception date / time is measured, and the measurement result is added as broadcast date / time information.
Thus, the CM management information DB as the reception record is generated and recorded in the recording device 23. Note that the television station identification code may be included in the CM management information DA in advance.

Next, in step S9, the processing device 22 reads the CM management information DB recorded in the recording device 23,
The network 100 is controlled by controlling the communication device 24.
Is transmitted to the aggregation center 3 via.

Next, the processing in the aggregation center 3 will be described.
In step S11, the communication device 31 of the aggregation center 3
The M management information DB is received and stored in the analysis / distribution device 32. In step S13, for example, after a lapse of a predetermined period, the analysis / distribution device 32 classifies the collected and stored CM management information DB for each advertiser and generates a broadcast record R.

FIG. 4A is a diagram showing the specific contents of the broadcast record R1 for a certain advertiser. The analysis / distribution device 32 first extracts only the CM management information DB having the same advertiser identification code. Then, the extracted ones are rearranged in the order of the CM identification code, those having the same CM identification code are rearranged in the order of the television station identification code, and those having the same television station identification code are rearranged in the order of the broadcast date and time information. Thus, a broadcast record R1 is generated.

FIG. 4B is a diagram showing the specific contents of the broadcast record R2 for the CM of a certain advertiser. FIG.
As shown in (b), for the same CM of the same advertiser,
The broadcast record R2 can be generated by rearranging the collected TV station identification code and broadcast date and time information.

Therefore, in this broadcast record acquisition system, CM identification information (C
When the M management information DA) is broadcast, the CM identification information is received and a reception record (CM management information DB or a broadcast record R generated from the CM management information DB) is created. The broadcast record of the CM can be automatically acquired, and the effect of eliminating the need for complicated recording work manually can be obtained.

Returning to FIG. 2, in step S15, the analysis / distribution device 32 of the aggregation center 3 transmits the broadcast record R to the network 10 in response to a request from the computer 4 on the advertiser side.
0 to the computer 4 on the advertiser side.

Next, processing on the advertiser side will be described.

In step S17, the computer 4 of the advertiser receives the broadcast record R. Subsequently, step S19
Then, the advertiser collates the broadcast record R with the broadcast plan.

Therefore, according to the first embodiment of the present invention, when the CM identification information is broadcast together with the CM, the CM identification information is received and the reception record is created, so that the target CM Can be obtained automatically and accurately, and an effect that complicated manual recording work is not required can be obtained.

Since the reception time of the CM identification information is included in the reception record, it is possible to verify whether the target CM has been broadcast at the scheduled broadcast time.

Since the created reception record is transmitted and received via the network, the advertiser or the like
The broadcast record of M can be confirmed at a remote place.

In this embodiment, the broadcast record R itself is transmitted to the advertiser's computer 4 without any processing. However, the scheduled broadcast time is stored in the analysis / distribution device 32 of the aggregation center 3 in advance. The broadcast record of each CM broadcast included in the broadcast record R is determined whether or not the broadcast time is as scheduled, and the result of the determination is added, thereby saving the trouble of collating the broadcast plan with the broadcast record R. be able to.

Next, a second embodiment of the present invention will be described. In the second embodiment, as shown in FIG. 5, a counter 32a is provided in the analyzer / distributor 32 shown in FIG. 1 to count information included in the broadcast record R, and to calculate the counting result. It is configured to output.

The counting section 32a includes, for example, FIG.
As shown in (a), conditions for counting are set. Here, the CM identification code is “CM01”, the TV station identification code is “HA”, and the broadcast date and time is “2”.
It is after 0:00 am on January 1, 2000 and before 24:00 pm on January 3, 2000 ". Then, for example, after the lapse of the period, the counting unit 32a determines the number of pieces of information corresponding to the condition by using the number shown in FIG.
As shown in (b), the number of broadcasts is counted and the counting result is recorded. Then, the counting result is transmitted to the advertiser's computer 4 together with the broadcast record R.

Therefore, according to the second embodiment of the present invention, the number of times of receiving the CM identification information is counted and included in the reception record, so that it is possible to verify whether the target CM has been broadcast a predetermined number of times. Becomes

Note that the above example does not limit the method of setting the counting conditions, and various counting conditions can be set according to the broadcast plan.

The present invention is not limited to the application to terrestrial television broadcasting as in the above embodiment, but can also be implemented in satellite broadcasting, terrestrial digital broadcasting, or radio broadcasting.

The C executed at each reception center 2
By storing the M broadcast record acquisition program in a computer-readable recording medium so as to be portable, setting the recording medium in another computer or the like, and reading and executing the program, the same as in this embodiment, May be obtained in any computer.

[0061]

As described above, according to the present invention,
An accurate CM broadcast record can be automatically obtained, and as a result,
It is possible to eliminate the need for complicated recording work by hand.

[Brief description of the drawings]

FIG. 1 is a block configuration diagram of a CM broadcast record acquisition system to which a first embodiment of the present invention is applied;

FIG. 2 is a flowchart illustrating the operation of the system shown in FIG.

3A and 3B are diagrams showing CM management information transmitted and received in the system shown in FIG. 1; FIG. 3A shows CM management information DA broadcasted together with CM, and FIG. Each of the generated CM management information DBs is shown.

FIG. 4 is a diagram showing broadcast records transmitted and received in the system shown in FIG. 1, and FIG. 4 (a) is a diagram showing the contents of a broadcast record R1 for a certain advertiser, and FIG. FIG. 4 is a diagram showing the contents of a broadcast record R1 for a CM of a certain advertiser.

FIG. 5 is a block diagram of an analysis / distribution apparatus to which a second embodiment of the present invention is applied.

FIG. 6 (a) is an example of a counting condition, FIG. 6 (b)
FIG. 7 is a diagram illustrating an example of a counting result.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Broadcasting station 2 Reception center 3 Aggregation center 4 Advertiser's computer 11 Recording medium 21 Receiver 22 Processing device 22a Internal timer 23 Recording device 24, 31 Communication device 32 Analysis / distribution device 32a Counting unit 100 Network DA, DB CM management information R broadcast record

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) H04N 7/035

Claims (8)

[Claims] 1. A method for acquiring a broadcast record of a CM, comprising receiving the CM identification information when the CM identification information for identifying the CM is broadcast together with the CM, and creating a reception record. 2. The method according to claim 1, wherein a reception time of the CM identification information is included in the reception record. 3. The CM broadcast record acquisition method according to claim 1, wherein the created reception record is transmitted and received via a network. 4. The CM broadcast record acquisition method according to claim 1, wherein the number of times the CM identification information is received is counted and included in the reception record. 5. A broadcast record acquisition system for a CM, comprising receiving the CM identification information and creating a reception record when the CM identification information for identifying the CM is broadcast together with the CM. 6. A computer storing a broadcast record acquisition program for a CM, the program including receiving the CM identification information and creating a reception record when the CM identification information for identifying the CM is broadcast together with the CM. A readable recording medium. 7. A CM broadcasting method characterized by broadcasting CM identification information for identifying the CM together with the CM. 8. The CM according to claim 7, wherein the CM identification information is broadcast using an available band of a broadcast wave.
Broadcast method.