JP2001306926A - System for distributing advertisement and terminal for receiving advertisement and coupon processing terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To save a load on a user when the user brings coupon data to a store, in an advertisement distributing system capable of improving the effects of advertisement by transmitting advertisement data to which the coupon data are added. SOLUTION: Advertisement data and coupon data are transmitted from an advertisement transmitting station, and those data are received by an advertisement receiving device, and the coupon data are recorded in the portable recording medium of the advertisement receiving device based on the selection by a user. The user brings the portable recording medium to a store where the user wants to use the coupon, and the coupon data recorded in the portable recording medium are read by a coupon processing terminal at the store, and the authentication of the coupon data is performed. Thus, it is possible to save any load to copy the coupon data at the advertisement receiving terminal, or any load to input the coupon data at the coupon processing terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system for transmitting an advertisement to a receiving terminal by communication / broadcasting, and more particularly to a method for adding coupon data to advertisement data.
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system that aims to enhance advertising effectiveness by enabling a user of an advertisement receiving terminal to take advantage of benefits such as product purchase discounts by bringing coupon data into a store.

[0002]

2. Description of the Related Art As a conventional advertisement distribution system, coupon data is added to advertisement data and transmitted, an advertisement receiving terminal receiving the data displays the advertisement data and coupon data, and a user of the receiving terminal transmits the coupon data. Have been copied by hand, the coupon data has been checked at the store, and services such as purchase discounts have been provided. These systems are disclosed in Japanese Patent Application Laid-Open No. Hei 10-275277.

Hereinafter, a conventional example will be described with reference to the drawings. FIG. 7 is a configuration diagram of an advertisement distribution system in a conventional example. In FIG. 7, reference numeral 71 denotes an advertisement receiving terminal;
Is a handwritten discount coupon, 73 is a broadcasting center, 74 is a checklist, and 75 is a cashier terminal.

[0004] In the conventional example configured as described above,
Hereinafter, the operation will be described.

[0005] As shown in FIG. 7, in the conventional example, an advertisement broadcast is performed from a broadcast center 73, and the advertisement is received by an advertisement reception terminal 71. The broadcast content is advertisement data and coupon data related thereto. For example, broadcasting is performed by adding coupon data of merchandise at a store to advertisement data relating to a store. The advertisement receiving terminal 71 has a monitor and displays advertisement data and coupon data.

[0008] The user of the advertisement receiving terminal 71 looks at the display of the advertisement data and the coupon data, and if there is any coupon data that he / she wants to use, copies it by hand and creates a handwritten discount coupon ticket 72.

[0007] The user brings the handwritten discount coupon ticket 72 to the store, and the handwritten discount coupon ticket 7 is stored at the store.
2 is authenticated by the cashier terminal 75 to provide a discount service to the user. The authentication is performed by the cashier terminal 75 having the broadcast center transmit a checklist of the handwritten discount coupon 72 from the broadcasting center and checking the contents of the handwritten discount coupon 72.

[0008] As described above, an advertisement distribution system that transmits not only an advertisement but also coupon data related to the advertisement can increase the user's willingness to view the advertisement receiving terminal.

[0009]

However, the above configuration has the following problems.

The first problem is a problem of the burden on the user. In the conventional example, it is necessary for the user to copy the coupon data by hand at the advertisement receiving terminal, which places a heavy burden on the user, and the burden increases as the content of the coupon data increases. Also, it is necessary for the store to check the content of the coupon data manually using means such as inputting the content of the coupon data to the cashier terminal.

The second problem is a problem of copying coupon data. Since the user of the advertisement receiving terminal can copy any number of coupon data, it cannot cope with a case where the user wants to issue limited coupon data. Also, a user who has not actually viewed the advertisement can create a handwritten discount coupon by copying the handwritten discount coupon of the user of the advertisement receiving terminal.

[0012]

In an advertisement distribution system according to a first aspect of the present invention, advertisement data and coupon data are transmitted from an advertisement transmitting station, and after these data are received by an advertisement reception terminal, the advertisement is transmitted to a user for selection. The coupon data is recorded on a portable recording medium provided in the advertisement receiving terminal based on the received coupon data. The user brings the portable recording medium into a store where the coupon is desired to be used, reads the coupon data recorded on the portable recording medium at a coupon processing terminal of the store, and authenticates the coupon data.

By recording the coupon on the portable recording medium by the advertisement distribution system according to the first aspect of the present invention, it is possible to reduce the burden of copying the coupon by handwriting by the user in the conventional example.

In the advertisement distribution system according to the second aspect of the present invention, a unique coupon identifier is provided for each coupon in the coupon data according to the first aspect of the present invention, and data indicating whether the coupon data of the coupon identifier is valid or invalid is provided. Record in the advertising database. When the user uses the coupon at the store, the coupon processing terminal verifies and validates that the coupon data of the coupon identifier is valid in the advertisement database, and when the coupon is used, the coupon is used. Invalidate the coupon data of the identifier.

According to the advertisement distribution system of the second aspect of the present invention, once used coupon data cannot be reused, it is possible to prevent the user from copying the coupon data.

[0016]

Embodiment 1 Hereinafter, an advertisement distribution system according to Embodiment 1 of the present invention will be described with reference to the drawings.

FIG. 1 is a configuration diagram of an advertisement distribution system according to Embodiment 1 of the present invention. In FIG. 1, reference numeral 11 denotes an advertisement transmitting station, and 12 denotes an advertisement receiving terminal, which includes a receiving device 121, a control device 122, a touch panel display 123, and a memory card writing device 124,
13 is a memory card, 14 is an advertisement database, 15 is a coupon processing terminal, and a control device 15
1, display device 152, memory card reading device 15
Consists of three.

The operation of the thus configured advertisement distribution system of the present embodiment will be described below.

The advertisement database 14 has advertisement data and ticket data. The advertisement transmitting station 11 transmits the advertisement data stored in the advertisement database 14 and the coupon data added thereto to the advertisement reception terminal 12. I do.

The format of the advertisement data and ticket data stored in the advertisement database 14 will be described with reference to the drawings.

FIG. 2 is a configuration diagram of advertisement data and coupon data in the advertisement database. In FIG. 2, 21 is the advertisement data A, and 22 is the coupon data A-.
Reference numerals 1 and 23 denote coupon data A-2, 24 denotes advertisement data B, 25 denotes coupon data B-1, and 26 denotes coupon data B-2.

The advertisement database 14 stores data as shown in FIG. The advertisement data includes an advertisement ID which is a unique identifier for each advertisement like advertisement data A and advertisement data B, and advertisement content data which is text data indicating the content of each advertisement. In the present embodiment, a plurality of coupon data are prepared for an advertisement, and each coupon data is individually transmitted to the advertisement receiving terminal 12. The coupon data includes a coupon ID unique to each coupon, coupon contents which are text data indicating the contents of the coupon, a check for authenticating the coupon, and coupon state data indicating the state of the coupon data.

Checking of these data, for example, using a specific function F, check = F (coupon ID, coupon content), and using the obtained data, the coupon processing terminal 1
5 is used to authenticate that the coupon data brought in by the user of the advertisement receiving terminal 12 is correct. The coupon status data is data indicating the status of the coupon,
Used to prevent double transmission of coupons and double use.
The coupon status data includes unsent, sent, and used status. In the advertisement database 14, the coupon status data is not transmitted at first, but is transmitted after being transmitted to the advertisement receiving terminal 12. Further, when the coupon is used, the coupon processing terminal 15 rewrites the data in the advertisement database 14 and determines that the coupon status data of the coupon data of the coupon ID has been used.

In the present embodiment, the advertisement receiving terminal is assumed to be a vehicle running on a road, and an environment as shown in FIG. 3 is assumed. FIG. 3 is an explanatory diagram of an advertisement receiving terminal and an advertisement transmitting station according to Embodiment 1 of the present invention. In FIG.
31 is an advertisement receiving terminal, and 32 is an advertisement transmitting station.

As shown in FIG. 3, in the present embodiment, an advertisement transmitting station 32 for transmitting radio waves on a road is installed, and an advertisement receiving terminal 31 traveling on the road changes the radio transmission area of the advertisement transmitting station 32. It is assumed that advertisement data and coupon data are received during the passage. If the advertisement data transmitted by the advertisement transmitting station 32 is the advertisement data of a nearby restaurant, store, or the like, the advertisement effect on the vehicle is large.

Next, from the advertisement transmitting station 11 to the advertisement receiving terminal 1
The transmission sequence of the advertisement data and coupon data to 2 will be described with reference to the drawings. FIG. 4 is an explanatory diagram of a transmission sequence of advertisement data and coupon data according to Embodiment 1 of the present invention. In FIG. 4, reference numeral 41 denotes a transmission sequence.

Hereinafter, a transmission sequence between the advertisement transmitting station 11 and the advertisement receiving terminal 12 according to the transmission sequence 41 will be described.

When the advertisement receiving terminal 12 enters the transmission area of the advertisement transmitting station 11 and detects a radio wave from the advertisement transmitting station, communication starts. In starting the communication, the advertisement receiving terminal 12
Transmits a connection connection request to the advertisement transmitting station 11, and the advertisement transmitting station 11
Sends a connection completion message to.

When the connection is established, the advertisement transmitting station 1
1 transmits advertisement data A + coupon data A advertisement data B + coupon data B... Advertisement data X + coupon data X to the advertisement reception terminal 12.

The advertisement transmitting station 11 refers to the contents of the advertisement database shown in FIG. 2 and transmits each advertisement data and coupon data in which the coupon status data corresponding to each advertisement data has not been transmitted.

Each time the advertisement receiving terminal 12 receives each advertisement data and coupon data, it transmits a confirmation to the advertisement transmitting station.

When the transmission of all advertisements is completed, the advertisement transmitting station 11 transmits an advertisement transmission end notification to the advertisement receiving terminal 12.

The advertisement receiving terminal 12 that has received the advertisement transmission end notification transmits a connection disconnection request to the advertisement transmitting station 11, and the advertisement transmitting station 11 that has received the request disconnects the advertisement transmitting terminal 1.
2 is notified of the connection disconnection.

According to the communication sequence described above, the advertisement receiving terminal 12 receives the advertisement data and the coupon data.

The advertisement receiving terminal 12 receives the advertisement data and coupon data in the receiving device 121, and the control device 122 displays the received advertisement data and coupon data using the touch panel display 123.

A method for displaying advertisement data on the touch panel display 123 will be described with reference to the drawings. FIG. 5 is an explanatory diagram of a display on the advertisement receiving terminal according to Embodiment 1 of the present invention. In FIG. 5, reference numerals 51 and 52 indicate displays of the advertisement receiving terminal.

On the display 51 of the advertisement receiving terminal, an advertisement "hamburger shop ABC" is displayed. This displays the advertisement content data of the received advertisement data. Also, "50 yen discount ticket" is displayed as a coupon. This displays the coupon content data of the received coupon data. “Memory card storage” and “next advertisement” are operation buttons. When the user presses the memory card storage button, the content of the coupon data is stored in the memory card, and when the next advertisement button is pressed, the next advertisement button is pressed. The display switches to the ad.

In the display 51 of the advertisement receiving terminal, when the user presses the next advertisement button, the display of the advertisement display terminal is switched to 52. The display method of the display 52 of the advertisement display terminal is the same as the display method of the advertisement display terminal 51. The advertisement "Izakaya XYZ" displays the advertisement content data of the advertisement data, and the coupon "Coupon of free beer" displays the coupon content data of the coupon data. it's shown.

When the user presses the memory card storage button, the coupon data of the currently displayed coupon is stored in the memory card. When the user presses the memory card storage button, the touch panel display 123
The control circuit 122 recognizes that the memory card storage button has been pressed from the output from the controller, and stores the currently displayed coupon data in the memory card 13 using the memory card writing device 124.

Memory card 1 storing coupon data
By bringing 3 into the store, the user can use the coupon. At the store, the coupon is authenticated by the coupon processing terminal 15. Further, the coupon processing terminal 15 has to use the coupon once used and invalidate it. Hereinafter, this operation will be described with reference to the drawings.

FIG. 6 shows a processing procedure in the coupon processing terminal. In FIG. 6, 61, 62, 63, 64, 6
5, 66, 67 and 68 are processing procedures.

First, the memory card storing the coupon data is inserted into the coupon processing terminal 15 (procedure 6).
1). The coupon processing terminal 15 reads the coupon data stored in the memory card by the memory card reading device 153 (processing procedure 62). The control device 151
It is checked whether the coupon ID of the coupon issued by the store exists in the coupon data read from the memory card. The coupon processing terminal 15 refers to the advertisement database 14, and when there is no coupon ID of the coupon issued by the store, the control device 151
"No coupon" is displayed on the display device 152 (procedure 63, procedure 64). If there is a coupon issued by the store, the coupon data is checked for confirmation. With reference to the advertisement database 14, it is confirmed whether the check of the coupon ID is the same between the memory data and the advertisement database 14. Further, it is checked whether or not the coupon status data of the coupon data of the coupon ID has been transmitted by referring to the advertisement database (processing procedure 65). If the coupon data checks do not match, or if the coupon status data has not been transmitted, the control device 151
"Coupon invalid" is displayed using 2. The confirmation of the coupon data check can prevent the coupon data from being forged. Further, by confirming that the coupon status in the advertisement database 14 has been transmitted, double use of the coupon can be prevented (procedure 66). If the check of the coupon data matches and the coupon status data has been transmitted, the control device 151 displays "coupon valid" on the display device 152 (processing procedure 67).

By displaying "coupon valid", a service corresponding to the coupon is performed in the store. When the service corresponding to the coupon is performed, the coupon processing terminal 15
Notifies the advertisement database 14 that the coupon has been used, and the advertisement database 14 uses the used coupon ID.
It is assumed that the coupon state data of the coupon data of has been used. Therefore, the coupon data of the same coupon ID cannot be used thereafter.

With the above operation, in the advertisement distribution system that increases the effect of the advertisement by adding the coupon data to the advertisement data and transmitting the advertisement data, a portable storage medium reading device is provided at the advertisement receiving terminal, and the coupon processing terminal is provided at the coupon processing terminal. Providing a portable storage medium writing device enables a user to write coupon data on a portable storage medium, thereby reducing the burden on the user and the store.

Further, a unique coupon identifier is provided for each coupon in the coupon data, and whether or not the coupon of each coupon identifier is valid is recorded in an advertisement database. When a user uses a coupon at a store, The coupon processing terminal confirms that the coupon of the coupon identifier is valid in the advertisement database, and invalidates the coupon identifier when the coupon is used. This can prevent double use of the coupon.

In the present embodiment, a mode in which coupon status data is stored for each issued coupon has been described. However, the present invention is applicable to all methods for managing whether each coupon is valid or invalid. It is. For example, a method of storing a valid coupon identifier in an advertisement database and deleting the coupon identifier of the coupon used by the coupon processing terminal from the advertisement database when the coupon processing terminal is used in a store may be considered.

Further, in the present embodiment, description has been made by taking a memory card as an example of a portable recording medium, but the present invention is effective for all portable recording media.

In the present embodiment, a description has been given of a wireless network between an advertisement transmitting station and a vehicle installed on the road as an example of a network between the advertisement transmitting station and the advertisement receiving terminal. The present invention is effective for any network. Another example of a network is the Internet.

Also, in the present embodiment, a case has been described in which an advertisement is exchanged between an advertisement transmitting station and an advertisement receiving terminal by communication, but the method of storing coupon data in a portable storage medium is similar to the method of advertising data. This is effective for an advertisement distribution system that broadcasts coupon data. However, in the case of broadcasting, it is impossible to transmit coupon data with different coupon identifiers.

[0050]

As described above, the first aspect of the present invention is as follows.
In the advertisement distribution system according to the invention, the advertisement data and the coupon data are transmitted from the advertisement transmitting station, and after the data is received by the advertisement receiving device, the coupon data is provided to the advertisement receiving device based on the user's selection. Record on a recording medium. The user brings the portable recording medium into the store where the coupon is desired to be used, reads the coupon data recorded on the portable recording medium at the coupon processing terminal of the store, and authenticates the coupon data. By recording coupon data on a portable recording medium with such an advertisement distribution system, the burden of copying a coupon by a user's handwriting in a conventional example can be reduced.

In the advertisement system according to the second aspect of the present invention, a unique coupon identifier is provided for each coupon in the coupon data according to the first aspect of the present invention, and the issued coupon identifier is recorded in an advertisement database. When the user uses the coupon at the store, the coupon processing terminal verifies that the coupon identifier is valid in the advertisement database and authenticates the user, and invalidates the coupon identifier when the coupon is used. . With such an advertisement distribution system, once used coupon data cannot be reused, copy of the coupon data can be prevented.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a mobile communication system according to a first embodiment of the present invention.

FIG. 2 is a configuration diagram of advertisement data and coupon data in an advertisement database.

FIG. 3 is an advertisement receiving terminal according to Embodiment 1 of the present invention;
Illustration of advertising transmitting station

FIG. 4 is an explanatory diagram of a transmission sequence of advertisement data and coupon data according to the first embodiment of the present invention.

FIG. 5 is an explanatory diagram of a display on the advertisement receiving terminal according to the first embodiment of the present invention.

FIG. 6 is a diagram showing a processing procedure in a coupon processing terminal.

FIG. 7 is a configuration diagram of an advertisement distribution system in a conventional example.

[Explanation of symbols]

11, 32 Advertising transmitting station 12, 31, 71 Advertising receiving terminal 121 Receiving device 122 Control device 123 Touch panel display 124 Memory card writing device 13 Memory card 14 Advertising database 15 Coupon processing terminal 151 Control device 152 Display device 153 Memory card reading device 21 Advertisement data A 22 Coupon data A-1 23 Coupon data A-2 24 Advertisement data B 25 Coupon data B-126 Coupon data B-2 41 Transmission sequence 51, 52 Display of advertisement receiving terminal 61, 62, 63, 64, 65, 66, 67, 68 Processing procedure 72 Handwritten discount coupon ticket 73 Broadcasting center 74 Checklist 75 Cash register terminal

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Mitsuru Kitao 1006 Kadoma Kadoma, Osaka Prefecture Matsushita Electric Industrial Co., Ltd. (72) Inventor Kenichi Moriguchi 1006 Kadoma Kadoma, Kadoma City Osaka Pref. Terms (reference) 3E042 CC01 CC02 CC04 5B049 BB49 CC08 DD04 EE05 EE28 FF03 FF04 FF08 GG04 GG07 9A001 BB03 BB04 BB06 CC05 DZ15 JJ01 JJ12 JJ55 KK57 KK60

Claims (7)

[Claims] 1. An advertisement transmitting station that transmits advertisement data and coupon data, an advertisement receiving terminal that receives the advertisement data and the coupon data from the advertisement transmitting station, and records the coupon data on a portable recording medium; Reading the coupon data from a portable recording medium,
An advertisement distribution system comprising a coupon processing terminal that performs authentication of the coupon data. 2. An advertisement database that records advertisement data and coupon data, an advertisement transmitting station that reads the advertisement data and the coupon data read from the advertisement database, and receives the advertisement data and the coupon data from the advertisement transmission station. And an advertisement receiving terminal that records the coupon data on a portable recording medium, and reads the coupon data from the portable recording medium,
An advertisement distribution system comprising a coupon processing terminal that performs authentication of the coupon data by referring to the advertisement database. 3. An advertisement database that records advertisement data, coupon data having a unique coupon identifier, data indicating whether the coupon data of each coupon identifier is valid or invalid, and the advertisement data and the coupon data read from the advertisement database. An advertisement transmitting station that transmits the advertisement data and the coupon data from the advertisement transmitting station, an advertisement receiving terminal that records the coupon data on a portable recording medium, and reads the coupon data from the portable recording medium,
A coupon processing terminal that authenticates the coupon data and determines whether the coupon data is valid or invalid by referring to the advertisement database and rewrites the advertisement database to invalidate the coupon data of the coupon identifier used; An advertisement distribution system, characterized in that: 4. An advertisement receiving terminal receiving advertisement data and coupon data from an advertisement transmitting station and recording the coupon data on a portable recording medium. 5. A coupon processing terminal which reads coupon data from a portable recording medium and authenticates the coupon data. 6. A coupon processing terminal which reads coupon data from a portable recording medium and authenticates the coupon data by referring to advertisement data and an advertisement database in which the coupon data is recorded. 7. The coupon data is read from a portable recording medium that records coupon data having a unique coupon identifier, and the coupon data having the unique coupon identifier and data indicating whether the coupon data of each coupon identifier is valid or invalid. Authentication of the coupon data and determination of whether the coupon data is valid or invalid by referring to an advertisement database that records the advertisement database, and rewriting the advertisement database to invalidate the coupon data of the coupon identifier used. Coupon processing terminal to do.