JP2001278252A - Indication system for transmission of information and information transmitting medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an indication system for transmission of information and information transmitting medium which can distribute product informations at a low cost on transmitting informations regarding product sales and transmit product ionformations effectively and correctly to product users. SOLUTION: The system is to indicate informations regarding products for office automation(OA) and to put the said information on distribution together with a specified OA product to be delivered. A printing means 12 extracts informations regarding OA products relating to the OA product to be delievered out of an advertisement information data base(DB) 15 and puts the extracted information on the information transmitting medium for indication, and a combined package means 13 packs up the OA product to be delivered with a packing material supplied from a packing material supplying means 14 with the information transmitting medium attached.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information transmission display system and an information transmission medium for providing display information when transmitting information relating to product sales.

[0002]

2. Description of the Related Art In recent years, methods of transmitting product information include advertising through a predetermined advertising medium, delivery of a booklet listing products to be handled, and sending direct mail, and the like. It is the current situation that communication is being carried out. It is desired to reduce the cost of transmitting such product information, and an effective and reliable information transmission method is desired.

Conventionally, for example, when looking at the office processing environment of an office, a large number of office equipment such as a computer, a printer, a copying machine, a facsimile, etc. are arranged, and a copy paper,
It is common that the consumer goods and consumables of each device such as a toner cartridge are stocked to some extent. When replenishing or replenishing such consumables and consumables, the merchandise is selected and ordered with reference to pamphlets and catalogs prepared by the respective dealers.

[0004] On the other hand, sellers independently produce flyers, pamphlets and catalogs of products to be handled and distribute them to conventional customers and future customers by direct mail, facsimile or the like. On the user side, pamphlets and catalogs sent from each store are provided as appropriate, and orders are placed as described above when necessary.

[0005]

However, there is a problem that it takes a large amount of money to produce and distribute product information guides such as flyers, brochures, catalogs, and the like of the products to be handled. Whether or not the product information guide sent from each customer can be surely seen and used is not necessarily the case that a customer who has purchased the product once again places an order for the same product or a related product to the same store again. There is a problem of certainty.

In view of the above, the present invention has been made in view of the above-mentioned problems, and has been made in view of the above circumstances, and has been made capable of distributing product information guides at low cost, and enabling effective and reliable information transmission to product users. It is an object to provide a display system and an information transmission medium.

[0007]

According to the first aspect of the present invention, information on an office automation (OA) product is combined with a predetermined delivery OA product and distributed through distribution of the delivery OA product. An information transmission / display system for displaying said OA product to be in a state, comprising: a print processing unit for displaying at least guidance information of an OA product related to said delivery OA product on an information transmission medium; And a packing and merging means for packing in a state of being merged with the information transmission medium.

[0008] In the inventions of claims 2 and 3, "the packing and merging means affixes the information transmission medium to a package for packing the delivery OA product and merges it with the delivery OA product."
The configuration is such that "the package to which the information transmission medium is attached is at least one of an inner wrapper for packaging the delivery OA product and an outer package for packaging the delivery OA product in a predetermined unit in a predetermined number." Configuration. In the invention of claim 4,
The information transmission medium is configured to be at least one of an inner wrapper for packaging the delivery OA product and an outer package for packaging a predetermined number of the delivery OA product in predetermined units.

According to a fifth aspect of the present invention, there is provided an information transmission medium used in the information transmission and display system according to any one of the first to third aspects, wherein guide information of the OA product related to the delivery OA product is provided. The delivery OA product is displayed and merged with the delivery OA product, so that the delivery OA product is in a distribution state by distribution.

[0010] The invention according to claims 6 and 7 has a structure in which the guide information is displayed and is a single or sheet-like label attached to a package for packing the delivery OA product.
The configuration is "at least one of an inner wrapper for packaging the delivery OA product and an outer package for packaging the delivery OA product in a predetermined number of units."

Thus, the OA related to the delivery OA product
The guide information of the product is displayed on the information transmission medium, and the information transmission medium and the delivery OA product are packed in a merged state. That is, by setting the information transmission medium in a distribution state in the distribution of the delivery OA product, it is possible to reduce the cost required for distributing the product guide information, and to provide the information transmission medium with the guidance information related to the delivery OA product. Is displayed, so that the product guide information is always displayed at the place where the delivery OA product is used, thereby enabling effective and reliable information transmission to the product user.

[0012]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a block diagram of an information transmission and display system according to the first embodiment of the present invention. The information transmission display system 11 shown in FIG. 1 uses, for example, a copy paper for a delivery OA product and a label (first embodiment) for an information transmission medium used for office equipment such as a printer for a computer, a copier, and a facsimile. Although the case is shown, the present invention can be applied to other OA devices, their consumption products, and consumable products.

In FIG. 1, an information transmission / display system 11 is shown.
Is for displaying information of an office automation (OA) product for merging the information of the OA product with a predetermined delivery OA product so that the OA product is distributed in the distribution of the delivery OA product. It comprises a means 12, a package merging means 13 and a package supply means 14, and an advertisement information database (DB) 15 as appropriate.

The print processing means 12 transmits at least the guide information of the OA product related to the delivery OA product to the advertisement information D.
Extracted from B15 and displayed on a label (described later) as an information transmission medium. Here, “related to the delivered OA product” means a product of the same type or a different type as the OA product to be delivered, or all peripheral products of the OA product. The advertisement information DB 15 may be data provided from outside.

The packing and merging means 13 packs the delivery OA product in a state of being merged with the label. The package supply unit 14 supplies the package to the package merging unit 13.
In this case, the package is at least one of an inner wrapper for packaging the delivery OA product and an outer package for packaging a predetermined number of the delivery OA product in a predetermined unit. That is, the delivery OA product is packed in the inner package or the outer package supplied by the packing and merging means 13, and a label is attached to the package to combine the delivery OA product with the product guide information. is there.

FIG. 2 shows a block diagram of the print processing means of FIG. The print processing unit 12 shown in FIG.
It comprises at least a data extraction unit 21, a print file creation unit 22, a template 23, a printing unit 24, and a label supply unit 25. The data extracting means 24 determines the delivery OA
Advertisement information (to be described later) as product guide information of OA products related to the product is stored in the
Extract from 5.

When the information transmission medium is a label, the print file creating means 22 obtains the format of the label from the template 23, develops the advertisement information extracted by the data extracting means 21, and creates a print file. I do. The printing unit 24 performs a printing process on the label supplied from the label supplying unit 25 based on the file created by the print file creating unit 22, and conveys the label to the package merging unit 13.

FIG. 3 is an explanatory diagram of an example of the information transmission medium according to the present invention. FIG. 3A shows a label sheet 31, in which a predetermined number of molds are detachably mounted on a backing paper 33 as a label 32 as an information transmission medium having an adhesive applied to the back surface. Things. Each label 32 of the label sheet 31 is provided with the print processing unit 12.
The product guide information 34 printed by the printing means 24 is displayed. For example, as shown in FIG. 3B, a product number of each company such as a toner cartridge product related to a delivery OA product (copy paper), The guidance information 34 of the handled product such as the unit price is displayed.

As another example, as shown in FIG. 3C, when information on a toner cartridge product or the like as a product to be handled is posted on a homepage on the Internet, the address (URL) of the homepage is used. )
Is displayed by the printing process of the printing unit 24. In addition, the product guidance information 34 in FIGS.
This is an example of a case in which character information is printed. Photo (image) information of a handled product may be displayed, and colors and sizes are appropriately set so as to make the displayed guide information visually effective. Things.

Next, FIG. 4 shows an explanatory diagram of an example of the information transmission state according to the present invention. FIG. 4A shows a case in which copy paper, which is a delivery OA product, is packaged by enclosing, for example, 500 sheets, and is packed into an outer package (outer box) 42 in units of 5 packs. It is shown.
On a predetermined side surface of the one-pack product 41, a label 32 on which the above-mentioned product guide information is displayed is affixed.
It is packed in 2.

FIG. 4A shows a state where the package 42 is opened from the designated open portion, and the package is packed such that the labels of the above-mentioned one-pack products 41 are exposed when opened. That is, an OA product such as copy paper is generally placed in the vicinity of the installation location of the OA device where the OA device is used, in units of 41 units of one pack product or in units of the outer package 42. Label 32 affixed to
Can always be visually recognized, and guide information of the OA product related to the OA product can be effectively and reliably transmitted.

The labels 32 affixed to the products packed in units of five packs may be the same guide information or different guide information. In this case, it is sufficient to extract desired guidance information from the advertisement information DB 15 as appropriate and create a print file by the print file creating means 22.

FIG. 4B shows the one-pack product 4.
A label 32A on which the above-mentioned product guidance information is displayed on the upper surface of 1
Is shown, and the size of the label 32A and the amount of information to be displayed are determined according to the place where the label is attached. Further, FIG. 4C shows a case where predetermined labels 32B and 32C are attached to the exterior body (outer box) 42, and the amount of information for product guidance can be increased in combination with the one-pack product 41. Things.

Next, FIG. 5 shows a processing flowchart of the print processing means of FIG. In FIG. 5, print processing means 1
2. First, the data extraction means 21 extracts the product guidance information from the advertisement information DB 15 according to the information specifying condition (step (S) 1). The information specifying condition is a product related to copy paper in the above example, and specifies peripheral products such as consumables such as a digital facsimile in which the copy paper is used or a toner cartridge used in a copying machine. This is the condition. In this case, the guide information is stored in the advertisement information DB 15 in a state where the peripheral product information is related and classified by an index or the like.

Therefore, the print file creation means 22
A print format corresponding to the color and size of the label on the print medium is acquired from the template 23 (S2), and the guide information extracted by the data extraction means 21 is developed in the print format to create a print file (S3). ). Then, the printing means 24 performs printing on the corresponding label supplied from the label supply means 25 in accordance with the created print file (S4). The printed label 32 is conveyed to the package merging means 13.

Next, FIG. 6 shows a conceptual diagram of the package merging means and the package supply means of FIG. In FIG. 6A,
A predetermined number of copy paper groups 52, which are delivery OA products, are supplied on the transport line 51. The package supply means 14 and the cutter unit 54 are provided at the supply position.
A first bent portion not shown in the figure is disposed below. Then, an adhesive application section 55, second bent sections 56A and 56B, a printing section 57, and a label pasting section 58 are sequentially arranged on the conveyance line 51 in the conveyance direction.

That is, the continuous envelope supplied from the package supplying means 14 is cut into unit envelopes 53A by the cutter unit 54 at the unit envelope supply position of the supplied copy paper group 52, and the copy which has been conveyed is cut. The sheet is supplied onto the sheet group 52. In a first bent portion not shown in the drawing, the unit inner wrapping paper 53A is bent by, for example, two lifters so as to wrap the copy paper group 52 on both sides.

An adhesive 55A is applied to the end corresponding to the other unfolded side surface of the unit inner paper 53A by the adhesive applying section 55, and both ends are bent by the second bent portions 56A and 56B. By wrapping the copy sheet group 52, the one-back product 41 of copy sheets is formed. Further, information (for example, a product number, a bar code, etc.) relating to the formed one-pack product 41 is printed on one end surface of the formed one-pack product 41 by the printing unit 57, and the label is attached to the end surface corresponding to the printed end surface by the label attaching unit 58. 32 is attached.

As shown in FIG. 6B, the label attaching section 58 includes a label supply means 25 for supplying a label sheet 31 on which the labels 32 shown in FIG.
The mount take-up unit 61 is disposed in a direction in which the direction of the label sheet is changed at an acute angle at the label affixing position, which is the supply direction of the label sheet. Further, a label detection unit 62 that detects the presence of the label 32 is provided between the label supply position and the label attaching position. Then, a sticking section 63 for sticking the label 32 separated at the label sticking position to the end face of the one-pack product 41 is arranged.

After the label 32 of the label sheet 31 supplied from the label supply means 25 is detected by the label detecting section 62, the label attaching section 58 can change its direction at an acute angle at the label attaching position. Are sequentially peeled from the backing sheet 33 from the leading end in the transport direction. At this time, the label 32 that has been suctioned and completely separated in the sticking section 63 is held, and the label 32 held when the one-pack product 41 is transported to the label sticking position.
Is caused to move to the end face of the one-pack product 41 by moving the movable portion 63A. That is, the one-pack product 41 packed as the delivery OA product and the label 32 as the information transmission medium are merged.

The one-pack product 41 to which the label 32 on which the product guide information is printed as described above is attached,
The package is delivered to the customer in a state where five packs are packaged in an exterior body 42 as shown in FIG. That is, the product guide information can be delivered to a predetermined customer without using direct mail or the like as before, and the cost required for distributing the product guide information can be reduced.

Also, by displaying guidance information on peripheral products related to the delivery OA product (copy paper) on the label 32, the display information can be always displayed at a position that is easy for the product user to visually recognize. Information can be transmitted effectively and reliably. Further, for example, by attaching the labels 32B and 32C also on the exterior body 42 in conjunction with this, the information amount of the product guidance can be increased.

In the first embodiment, the case where the label 32 is used as the information transmission medium has been described. However, as another mode, a so-called flyer is printed as the information transmission medium in the print processing means 12 and, for example, the delivery is performed. Even if the OA product is inserted into an outer package for packaging, the cost of distributing the product guide information can be reduced, and the information can be effectively and reliably transmitted.

Next, FIG. 7 shows a block diagram of an information transmission / display system according to a second embodiment of the present invention. FIG.
The information transmission display system 71 shown in FIG.
A, a package merging unit 13, a package supply unit 14, an advertisement information DB 15, and a package supply unit 72. The same components as those in FIG. 1 are denoted by the same reference numerals.

The print processing unit 12A has a configuration that does not include the label supply unit 25 in the configuration shown in FIG. 3, and the data extraction unit 21 uses the advertisement information DB 15 according to the information specifying condition.
The product guide information is extracted from the print file creating means 22.
Creates a print file by expanding the extracted product guide information into the print format acquired from the template 23, and performs printing processing on the wrapping paper (continuous state) which is a package to which the printing means 24 is supplied.

The packing and merging means 13 packs the delivery OA product (copy paper group) in a state of being merged with the inner paper (in a single state) on which the product guide information is printed. The package supply unit 14 supplies the internal paper to the print processing unit 12A in a continuous state. Also, the package supply means 7
2, not shown in FIG. 1, supplies the delivery OA product (copy paper group in which a predetermined number of copy papers are collected) to the packing and merging means 13.

In the information transmission / display system 71, the print processing means 12A extracts predetermined product guidance information from the advertisement information DB 15 to create a print file, and the internal paper supplied from the package supply means 14 according to the print file. (Continuous state) print processing. The printed inner paper is sent as a single unit to the packing and merging unit 13, where the OA product (copy paper group) supplied from the package supply unit 72 is wrapped, and the delivery OA product and the delivery OA product are combined. The product guide information is merged.

FIG. 8 is a schematic explanatory diagram of the information transmission process of FIG. In FIG. 8A, the same components as those in FIG. 6A are denoted by the same reference numerals. A predetermined number of copy paper groups 5 which are delivery OA products on the transport line 51
2 is supplied from the package supply unit 72, and the package supply unit 14, the print processing unit 12A, and the cutter unit 54 are provided at the supply position, and the first bent portion (not shown) is packed. It is arranged below the body supply position. Then, the adhesive application section 55 and the second
The bent portions 56A and 56B and the printing portion 57 are provided.

That is, the product guide information is printed by the print processing means 12A on the continuous internal paper supplied from the package supply means 14 at the unit internal paper supply position of the supplied copy paper group 52, and the unit The sheet is supplied onto the copy sheet group 52 which has been cut and conveyed to the sheet 53A.
That is, the included paper 53A has a role of including the copy paper group 52 and a role of an information transmission medium.

At the first bent portion not shown in the figure, the unit wrapper 53A is bent by, for example, two lifters so as to wrap the copy sheet group 52 on both sides, and the unit wrapper 53A
Adhesive 55A is applied to the end corresponding to the other side surface that is not bent by adhesive applying portion 55. Therefore, the one-pack product 41 of the copy paper is formed by folding the both ends at the second bending portions 56A and 56B and wrapping the copy paper group 52. Further, information (for example, a product number, a bar code, etc.) on the one-pack product 41 is printed on one end surface of the formed one-pack product 41 by the printing unit 57.

The one-pack product 41 formed as described above
As shown in FIG. 8B, the product guide information is printed on the upper surface of the envelope. In this case, the product guide information is printed so as to be positioned on the upper surface when wrapped, but may be printed so as to be at a position where the label 32 is attached.

Thus, the delivery OA product (copy paper)
By using the product guide information related to the information transmission medium printed on the inner wrapper for packaging the delivery OA product, the cost required for distributing the product guide information can be reduced as described above, and the product usage can be reduced. It is possible to always keep the display state at a position where it is easy for the user to visually recognize, and it is possible to effectively and reliably transmit the product guidance information. Note that the same effect can be obtained even if the product guide information is printed directly on the exterior body 42 as shown in FIG.

[0043]

As described above, according to the first and fifth aspects of the present invention, the guide information of the OA product related to the delivery OA product is displayed on the information delivery medium, and the information delivery medium and the delivery OA product are displayed. By packing in the merged state, it is possible to reduce the cost required for distributing the product guide information, and to effectively and reliably transmit information to the product user.

According to the second, third and sixth aspects of the present invention, the information transmission medium is appropriately delivered as a single unit or a sheet-like label.
By attaching it to at least one of the inner package and the outer package of the product A, the information transmission medium can be easily combined with the delivery OA product, and the cost required for distributing the product guide information as described above. Can be reduced, and effective and reliable information can be transmitted to product users.

According to the fourth and seventh aspects of the present invention, the information transmission medium includes at least one of an inner wrapper for packaging the delivery OA product and an outer package for packaging the delivery OA product in a predetermined number of units. By doing so, it is possible to display the product guide information on the package itself, and as a result, it is possible to reduce the cost required for distributing the product guide information as described above, and to provide effective and reliable information to product users. Communication can take place.

[Brief description of the drawings]

FIG. 1 is a block diagram of an information transmission and display system according to a first embodiment of the present invention.

FIG. 2 is a block diagram of a print processing unit of FIG. 1;

FIG. 3 is an explanatory diagram of an example of an information transmission medium according to the present invention.

FIG. 4 is an explanatory diagram of an example of an information transmission state according to the present invention.

FIG. 5 is a processing flowchart of a print processing unit of FIG. 2;

FIG. 6 is a conceptual diagram of a package merging unit and a package supply unit of FIG. 1;

FIG. 7 is a block diagram of an information transmission and display system according to a second embodiment of the present invention.

8 is a schematic explanatory diagram of the information transmission process of FIG.

[Explanation of symbols]

11, 71 Information transmission processing system 12, 12A Print processing means 13 Packing and merging means 14 Packing body supply means 15 Advertising information database (D
B) 21 Data extraction means 22 Print file creation means 24 Printing means 31 Label sheet 32 Label 33 Backing paper 34 Guide information display 41 Delivery OA product (copy paper 1
Pack) 42 Exterior body 52 Copy paper group 53A Unit wrapping paper 58 Label sticking section 72 Package supply means

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) 9A001 F term (Reference) 2C087 AA07 AA13 BA14 BD55 3E056 AA02 BA06 CA05 CA14 DA01 EA10 FA01 FA02 FA04 3E060 AA03 DA04 EA07 EA20 3E067 AA11 AB99 BA05A BC06A EE04 EE06 3E095 AA01 AA03 BA03 CA01 DA03 DA22 DA32 DA42 DA63 DA69 DA72 DA74 DA77 DA78 DA82 DA85 FA30 9A001 JJ35 JJ55 KK42

Claims (7)

[Claims] An information transmission and display system for displaying information of an office automation (OA) product for merging information of the office automation (OA) product with a predetermined delivery OA product and distributing the distribution OA product in a distribution state. At least, print processing means for displaying, on an information transmission medium, guidance information of an OA product related to the delivery OA product; and packing and merging means for packaging the delivery OA product in a state of being merged with the information transmission medium. An information transmission and display system comprising: 2. The information transmission and display system according to claim 1, wherein said packing and merging means attaches said information transmission medium to a package for packing said delivery OA product.
An information transmission display system characterized by being combined with a product. 3. The information transmission / display system according to claim 2, wherein the package to which the information transmission medium is attached is an inner wrapper for packaging the delivery OA product, and the delivery OA product is provided in a predetermined unit. An information transmission / display system, wherein the information transmission / display system is at least one of an exterior body packed in a predetermined number. 4. The information transmission / display system according to claim 1, wherein the information transmission medium is an inner wrapping paper for packaging the delivery OA product, and an exterior body for packaging a predetermined number of the delivery OA product in predetermined units. An information transmission and display system characterized by at least one of the following. 5. An information transmission medium used in the information transmission display system according to at least one of claims 1 to 3, wherein guide information of an OA product related to the delivery OA product is displayed, and the delivery is performed. An information transmission medium characterized by being merged with an OA product to be distributed in the distribution of the delivery OA product. 6. An information transmission medium according to claim 5, wherein said guide information is displayed, and is a single or sheet-like label attached to a package for packaging said delivery OA product. Information transmission medium. 7. The information transmission medium according to claim 5, wherein the wrapping paper for packaging the delivery OA product, and the delivery OA.
An information transmission medium characterized by being at least one of an exterior body for packing a predetermined number of products in predetermined units.