JP2001273325A - Method and system for transmitting information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information transmitting method and system capable of realizing the latent needs development of a receiver. SOLUTION: Customer designation genres B, D, and F designated by a customer 21 are set in a customer information data base DB1. Advertisement 101 (belonging to the genre A) of an advertiser 11 is stored in an advertisement contents data base DB2. Advertiser designation genres A, B, C, and D designated by the advertiser 11 to the advertisement 101 are set in an advertisement genre data base DB3. When the customer designation genre is included in the advertiser designation genre, an information distributing part 1a arranged in an advertisement distributing system 1 transmits even the advertisement 101 belonging to the genre A different from the genres B, D, and F desired by the customer 21 to the customer 21.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information transmission method and an information transmission system that can exploit potential needs of a receiver.

[0002]

2. Description of the Related Art In recent years, various information transmission methods using a medium such as electronic mail have been proposed.
In particular, it focuses on narrowing down the transmission destination.

In an advertisement transmission method proposed from such a viewpoint, a genre of an advertisement desired by a destination customer is registered in advance, while a genre of an advertisement to be delivered is previously registered. Register. In the delivery of advertisements, by narrowing down transmission destinations to customers whose genres match each other, advertisement delivery satisfying both customers and advertisers is enabled.

[0004]

As described above, the conventional information transmitting method is excellent in that both needs are matched because only advertisements of a desired genre are distributed.

[0005] However, humans originally have potential desires as well as conscious desires. From this point of view, the conventional information transmission method can satisfy the conscious desire, but on the other hand, the potential desire (needs)
Has the aspect that it is difficult to develop

[0006] On the other hand, the target of information delivery using an electronic medium in recent years is not limited to advertisements, and information transmission for various types of information is performed. As a transmission method, not only e-mail but also facsimile, voice mail, and the like can be used, and the range of choices is expanding.

Accordingly, the present invention has been made in view of the above-mentioned conventional circumstances, and an object of the present invention is to provide an information transmission method and an information transmission system capable of exploiting potential needs of a receiver. To provide.

[0008]

According to a first aspect of the present invention, there is provided an information transmitting method, wherein a first attribute relating to information desired by a receiver is set and transmitted. A second attribute is set for the information to be transmitted by the sender, and the second attribute is set even if the attribute of the transmitted information is different from the first attribute. When the first attribute and the second attribute match, the information is transmitted to the receiver.

[0009] In the present invention according to claim 1, by setting an attribute which the receiver is likely to desire as the second attribute, the receiver has an attribute different from the first attribute desired by the receiver. Even the information is transmitted to the recipient, thereby exploiting the potential needs of the recipient.

Further, an information transmission method according to claim 2 of the present invention is the information transmission method according to claim 1, wherein
When a plurality of attributes are set, the information transmission is performed when the first attribute matches any one of the second attributes.

[0011] In the present invention according to claim 2, the receiver can set a plurality of attributes that are likely to be desired,
It increases the probability that information aimed at developing potential needs will be sent to recipients.

According to a third aspect of the present invention, in the information transmission system, transmission information storage means for storing information to be transmitted, and a first attribute relating to information desired by a receiver are set. Attribute storage means, a second attribute storage means for setting a second attribute for the transmitted information according to a sender's request, and an attribute of the transmitted information is different from the first attribute Even in this case, when the first attribute and the second attribute match, an information transmitting means for transmitting the information to the receiver is provided.

According to the third aspect of the present invention, there is provided an information transmission system capable of developing potential needs of a receiver.

[0014]

Embodiments of an information transmission method and an information transmission system according to the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a diagram showing a configuration and a connection form of an advertisement distribution system to which an embodiment of the present invention is applied.
In this embodiment, the recipient is the customer, the sender is the advertiser,
The transmitted information is referred to as advertisement information, and the attribute is indicated by the term genre. In this embodiment, it is assumed that advertisement information is transmitted to a customer by e-mail.

The advertisement distribution system 1 includes a customer information database DB in which an attribute of an advertisement desired by a customer (referred to as “customer designated genre”) is set as a first attribute.
1, an advertisement content database DB2 in which the advertisement content to be delivered is stored, and, as a second attribute, an attribute desired by the advertiser for the delivered advertisement (“Advertiser-designated genre”).
Is set in the advertisement genre database DB3
And a computer system having an information distribution unit 1a that distributes advertisements.

Each database is configured on a storage medium such as a disk or a tape. On the other hand, the information distribution unit 1a is usually embodied by sequentially reading and executing an information transmission program created in advance by a CPU. . Customer information database DB1, advertisement content database DB
2. Advertising genre database DB3, information distribution unit 1a
Represents a first attribute storage unit, a transmission information storage unit,
It corresponds to a second attribute storage unit and an information transmission unit.

The genre is capital letter 1
Expressed in characters. Also, a set composed of a plurality of “advertiser-specified genres” is referred to as “advertiser-specified genre groups”.

The advertiser terminals 11, 12, and 13 include an advertisement 101 belonging to genre A and an advertisement 10 belonging to genre D.
2. Advertiser terminals that want to transmit advertisements 103 belonging to genre G, respectively. These advertiser terminals are usually connected to the advertisement distribution system 1 via a network such as the Internet (not shown).

Hereinafter, for convenience, when referring to each advertiser,
Like “Advertiser 11”, “Advertiser” is followed by “corresponding advertiser terminal code”. Note that the genre of the advertisement itself is referred to as an “advertisement genre” in distinction from the “customer-specified genre” and the “advertiser-specified genre”.

The genre A to which the advertisement 101 belongs corresponds to a sports-related advertisement. In other words, the genre A includes advertisements for sporting goods stores / gyms, notifications of sports related events performed in the area, and the like. The genre D to which the advertisement 102 belongs corresponds to a health-related advertisement. In other words, the genre D includes new arrival information of health foods, notification of health consultations performed in the area, and the like. The genre G to which the advertisement 103 belongs corresponds to a computer-related advertisement. In other words, the genre G includes notice of special sale of the computer, solicitation from the Internet provider, and the like.

The customer terminals 21, 22, and 23 are customer terminals connected to the advertisement distribution system 1 via a network, like the advertiser terminals. For convenience, when referring to each customer, the "customer" is followed by the "corresponding customer terminal code", such as "customer 21". The customer 21 wants an advertisement belonging to the genres B, D, and F. Customer 22
Advertisement belonging to genres E and G is desired. And
The customer 23 wants an advertisement belonging to the genres A and D.

In the advertisement distribution system 1, the advertisement can be distributed through the following preparation steps. These preparations are performed by the operator of the advertisement distribution system 1, but can also be automated.

First, information is set in the customer information database DB1. That is, a customer ID is assigned to each customer 21, 22, 23 (hereinafter, each customer ID is assigned to 21a, 22).
a, 23a), and sets a customer-specified genre specified by each customer's request in association with each customer ID.
Usually, a plurality of customer-specified genres are specified for one customer ID. Here, the customer 21 designates a customer-specified genre B, D, F, and the customer 22 designates a customer-specified genre E,
It is assumed that the customer-specified genres A and D are designated by the customer G and the customer 23 and set in the customer information database DB1.

The customer information database DB1 also stores the e-mail address of each customer and other customer attributes.

Next, advertisement information is stored in the advertisement content database DB2. That is, advertisement IDs are assigned to advertisements 101, 102, and 103 that are desired to be transmitted to customers (hereinafter, each advertisement ID is referred to as 101a, 102a, and 103a), and each advertisement information itself is stored in association with each advertisement ID. I do. At this time, it is assumed that the advertisement genres A, D, and G are also stored in association with the respective advertisement IDs.

Finally, the advertisement genre database DB3
Set information to. That is, each advertisement ID 101a,
Ad genres A, D,
G, respectively, and further advertisers 11, 12, 13
Is set in association with the advertisement ID specified by the advertiser. Advertiser-designated genre is usually one advertisement I
A plurality is specified for D.

Here, it is assumed that the advertiser-specified genres A, B, C, and D have been specified for the advertisement ID 101a. Genre B is a medical genre, and genre C is a beauty genre. That is, advertiser 1
1 is my own advertisement 10 belonging to genre A related to sports
1 wants to be distributed not only to customers who want genre A, but also to customers who want genres B, C, and D. This is because those who are interested in beauty, medicine or health are more likely to be interested in sports.

On the other hand, the advertiser-specified genres D, E, and F are specified for the advertisement ID 102a, and the advertiser-specified genres A, D, G, and H are specified for the advertisement ID 103a, and are set in the advertisement genre database DB3. And The reason why these advertiser-designated genre groups are designated is also the same as the above-mentioned reason considered by the advertiser 11.

Next, the operation of the advertisement distribution system 1 will be described with reference to the flowchart of FIG. Note that the following advertisement distribution is started by a notification from a timer (not shown) to the information distribution unit 1a.

In the advertisement distribution processing, processing is sequentially performed in correspondence with each customer ID. First, in step S1, the information distributing unit 1a checks the 1 in the customer information database DB1.
Select a customer ID. For example, it is assumed that the customer ID 21a has been selected.

Next, in step S3, the information distribution unit 1a
Selects one of the customer-specified genres corresponding to the selected customer ID 21a. Here, it is assumed that genre B has been selected. Next, in step S5,
The information distribution unit 1a selects, from the advertisements stored in the advertisement content database DB2, those that include the customer-specified genre B selected in step S3 in the advertiser-specified genre of the advertisement genre database DB3. Here, since the customer-specified genre B is included in the advertiser-specified genres A, B, C, and D corresponding to the advertisement 101, the advertisement 10
1 is selected. On the other hand, the advertisements 102 and 103 are not selected because the advertiser-specified genre does not include the customer-specified genre B.

The selected advertisement is provided with identification information such as a flag, so that it is possible to recognize which customer to send to later.

In step S7, it is determined whether or not the customer-specified genre currently being processed is the last customer-specified genre. Here, it is not the last customer-specified genre (NO)
When the determination is made, the process returns to step S3 to select the next customer-specified genre.

As described above, the advertisements 101, 102, and 103 are selected for the customer ID 21a by sequentially performing the processing of steps S3 to S7.

If it is determined in step S7 that the genre is the last customer-specified genre (YES), step S9 is performed.
Then, it is determined whether the customer ID currently being processed is the last customer ID. Here, it is not the last customer ID (NO)
Is determined, the process returns to step S1, and the information distribution unit 1
a is the next customer ID in the customer information database DB1
Is selected, and thereafter, the above-described processing is performed.

On the other hand, if it is determined in step S9 that the customer ID is the last customer ID (YES), the process proceeds to step S11, where the information distribution unit 1a edits the advertisement selected for each customer ID into a predetermined format. The electronic mail is distributed to the customer terminals corresponding to the customer ID.

Specifically, the advertisement 101 belonging to the advertisement genre A, the advertisement 102 belonging to the advertisement genre D, and the advertisement 103 belonging to the advertisement genre G are transmitted to the customer terminals 21 and 23 by e-mail, respectively.
Similarly, the advertisement 102 belonging to the advertisement genre D and the advertisement 103 belonging to the advertisement genre G are transmitted to the customer terminal 22. Then, the advertisement distribution process ends when all transmission processes are completed.

That is, in this embodiment, advertisements 101 and 103 belonging to different genres A and G, respectively, can be transmitted to a customer 21 who desires genres B, D and F. Further, the advertisement 102 belonging to a genre different from the desired genre is provided to the customer 22.
, The advertisement 103 belonging to a genre different from the desired genre can be transmitted.

Therefore, according to the embodiment of the present invention, the attribute (genre) likely to be desired by the receiver (customer) is set as the second attribute in the advertiser genre database DB3 as the second attribute storage means. As a result, even if information (advertisement) having an attribute different from the first attribute (genre) set by the receiver in the customer information database DB1 is desired, the information is transmitted to the receiver. It is possible to exploit the potential needs of the recipient.

Further, since the information is transmitted when any one of the plurality of set second attributes matches the first attribute, the information for the purpose of cultivating potential needs is transmitted to the receiver. Can be increased.

In the above embodiment, the advertisement is delivered by e-mail. However, in the present invention, the transmission method does not need to be particularly limited, and the information can be transmitted by facsimile or voice mail. is there.

[0043]

As described above, according to the present invention,
Even if the information has an attribute different from the attribute desired by the receiver, the information is transmitted to the receiver. Therefore, by transmitting such information, potential needs of the receiver can be developed.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration and a connection form of an advertisement distribution system to which a first embodiment of the present invention is applied.

FIG. 2 is a flowchart showing an operation of the advertisement distribution system shown in FIG.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement distribution system 1a Information distribution part 11,12,13 Advertiser terminal 21,22,23 Customer terminal DB1 Customer information database DB2 Advertisement content database DB3 Advertisement genre database

Continuation of the front page F term (reference) 5B075 ND20 NK46 PQ05 UU24 UU32 5K030 HA05 HB16 KA04 KA06 LD06 LD20 9A001 FF03 KK60

Claims (3)

[Claims] 1. An information transmission method when a first attribute relating to information desired by a receiver is set, and a second attribute is set to information to be transmitted according to a request of a sender. Even if the attribute of the information to be transmitted is different from the first attribute, if the first attribute and the second attribute match, the information is transmitted to the receiver. Characteristic information transmission method. 2. When a plurality of the second attributes are set, the information transmission is performed when the first attribute matches any one of the second attributes. 1. The information transmission method according to 1. 3. Transmission information storage means for storing information to be transmitted, first attribute storage means for setting a first attribute relating to information desired by a receiver, A second attribute storing means for setting a second attribute according to the request of the sender, and even if the attribute of the transmitted information is different from the first attribute, the first attribute and the second attribute And an information transmitting means for transmitting the information to the receiver when the attributes match.