JP2001130176A - Information communication body - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information communication body doubling the advertising effect for the information communication body and effectively accelerating and awakening the desire of purchase of a receiver more than information communication bodies heretofore available. SOLUTION: An information communication body is provided with a plurality of leaves continuously connected together through folding lines, folded or stuck together and pseudo-bonded on optional faces facing each other not to be released or not releasable after releasing once through a pseudo-bonding medium, and a scratch printed section S is formed at least on one surface of the inner faces of the faces facing each other of a pseudo-bonded first leaf 1 and a second leaf 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of manufacturing an information communication body which can be used for postcards, reciprocating postcards, sealed letters, and the like. In detail, despite the appearance of normal DM, postcard, reciprocal postcard, and postcard, a large amount of information is transmitted in a concealed state because the sheets folded and laminated in multiple layers are releasably laminated. The present invention relates to an information communication body that can be used.

[0002]

2. Description of the Related Art In recent years, information communication bodies have been used in which a large amount of information can be mailed by folding or pasting a plurality of leaf pieces on which information is described on postal matter such as postcards. Such an information communication body is economical because a larger amount of information can be mailed at a postcard fee by pseudo-adhering any opposing surface so that it can be peeled off and cannot be re-adhered after peeling. In addition, the recipient can not see the inside description until opened, so if the layout is devised, it will give a strong impact and effectively stimulate the willingness to purchase the product,
In the mail order business, etc., it is possible to expect a very large DM effect.

[0003]

The information communication body expected to have the DM effect has a pseudo-adhesive medium applied to a pseudo-adhesion surface of the information communication body before printing, or formed after printing. It is manufactured by applying a pseudo-adhesive medium over the printing ink, forming the pseudo-adhesive medium, or performing pseudo-adhesion via a pseudo-adhesive laminated film laminated after printing. However, in any of the information communication bodies, there is no means for further stimulating the purchase intention after the recipient opens and expands the information communication body. In other words, the information communication body that has been separated and developed can only expect the same effect as a mere one-page advertisement flyer. The present invention has been made in view of the above problems, and provides an information communication body capable of doubling the advertising effect of the information communication body and prompting the recipient to purchase more effectively than before.

[0004]

In order to achieve the above object, an information communication body according to the present invention is capable of folding a plurality of leaf pieces connected via a folding line and peeling an arbitrary opposing surface through a pseudo adhesive medium. In an information communication body which is quasi-adhered so that it cannot be re-adhered after peeling, at least one of the inner surfaces of the quasi-adhered opposing surfaces is characterized by being subjected to scratch printing. Furthermore, in order to achieve the above object, the information communication body of the present invention is an information communication apparatus in which a plurality of separate leaf pieces are overlapped and any opposing surface can be peeled off via a pseudo-adhesive medium, and pseudo-adhesion cannot be performed again after peeling The communication body is characterized in that scratch printing is performed on at least one of the inner surfaces of the pseudo-adhered opposing surfaces.

[0005] As means for pseudo-adhering the above-mentioned information communication body so that it can be peeled off and cannot be re-adhered after peeling: A method of applying and forming a pressure-sensitive adhesive or adhesive, and then printing on it. (2) A method in which after printing is completed, a pseudo-adhesive resin is applied from above the printing ink by heating, pressing and pressing. (3) A method of laminating the pseudo-adhesive film on the surface to be pseudo-adhered and then pseudo-adhering the film surface of the opposite surface by heating, pressing or pressing. And the like.

A known scratch ink may be used as the scratch ink used for the scratch printing. Also,
In order to apply the scratch printing, in the pseudo bonding method of the above (1) and (2), the surface to be scratched should not be impregnated with the scratch ink on the printing paper surface. Varnishing of the joints is necessary.
However, in the method (3), the scratch ink does not need to be impregnated into the resin film because it is not impregnated.

[0007]

The information which has been subjected to the scratch printing with the concealment effect is hidden inside the information communication body having the concealment effect. Therefore, the interest of the recipient can be effectively evoked, and the desire to purchase can be increased. Further, in the case of the information communication body using the pseudo adhesive film, the varnishing step of the joint stop can be omitted, so that the working efficiency can be increased and the cost can be reduced.

[0008]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below with reference to two of the most basic information communication bodies.
The case where the present invention is applied to a tri-fold postcard will be described with reference to the drawings.
FIG. 1A is a front view of a folded two-fold postcard before pseudo bonding, and B is a back view. FIG. 2 shows FIG. 1 BI-I
FIG. FIG. 3 shows a cross-sectional view of a scratch-printed portion of a quasi-bonded folded postcard. In FIG. 1A, in the two-fold postcard X, the first leaf piece 1 and the second leaf piece 2 having a large postcard size are connected via a fold line 3, and the advertisement 4 which does not need to be hidden on the surface of the first leaf piece 1 is described A postal code and a stamp field are provided on the surface of the second leaf piece 2 and the address and name 5 of the recipient are described. In FIG. 1B, on the back side of the first leaf piece 1 and the second leaf piece 2, personal information 6 to be confirmed, such as the product sold by the sender and the item purchased last time or the total price, is printed out from a printer or the like linked to a computer, and thereafter, a pseudo The adhesive film F is laminated on the printing surface with the adhesive 8 so as not to be peeled off, and the surface of the pseudo adhesive film F is provided with a scratch printing portion S. And the first leaf piece 1
In the lower part of the scratch print portion S provided near the center of the back side, a display 7 of "We will discount the amount of money generated by scraping the scratch portion!" Is displayed. In this state, the first and second leaf pieces are folded in two on the back side so that the pseudo adhesive films F face each other from the folding line 3 and are passed through a heat roller or a press roller in the state shown in FIG. F is pseudo-adhered to each other. Then, the information communication body X integrated by pseudo-adhesion is mailed as a postcard and mailed as a normal postcard.

When the recipient of the two-fold postcard is opened according to the instruction of "Please open from here" written on the surface, the recipient is developed into the state shown in FIG. 1B. The scratch printed portion S on the back surface of the first leaf piece 1 exposed at this time is applied to the surface of the pseudo adhesive film F as described above, and thus can be scraped off in this state. Then, the recipient who has been motivated to purchase can scrape the scratch print portion S in accordance with the display 7 and check the display of the "big hit prize ¥ 1000-" hidden thereunder.

The present invention is not limited to the above embodiment. For example, in the above embodiment, a pseudo-adhesive film was used as the pseudo-adhesive medium. However, as described above, a pressure-sensitive adhesive or an adhesive coated with strong pressure, or a resin or the like that is pseudo-adhered by heating, pressing and pressing May be applied. Further, each leaf piece may not be connected via a folding line, and may be a form in which separate leaf pieces are bonded together, or a combination of folding and bonding. In this embodiment, the most basic two-fold postcard is described. However, the present invention can also be applied to a three-fold Z-fold or roll-fold postcard, and a reciprocating postcard in which a reply postcard is added to a two-fold postcard. The point is that the most effective form should be selected in consideration of the DM effect. There is no particular limitation on the scratch printing, and a discolored scratch such as pearl or gold scratch may be used in addition to normal silver scratch regardless of conventional silver.

[0011]

As described above, according to the information communication body of the present invention, since the information communication body having the concealment effect is subjected to the scratch printing having the concealment effect, the recipient's interest is reduced. Is effectively evoked and the desire to purchase can be increased. Further, in the case of the information communication body using the pseudo adhesive film, the varnishing process of the joint stop is unnecessary and the process can be simplified, so that the working time and the cost can be reduced. Furthermore, if coloring the scratch ink and adding a fancy sensation, it is possible to double the advertising effect and the like in addition to the willingness to purchase.

[Brief description of the drawings]

FIG. 1A is a front view of a two-fold postcard before pseudo bonding, and FIG. 1B is a back view.

FIG. 2 is a sectional view taken along line II of FIG. 1B.

FIG. 3 is a cross-sectional view of a scratch-printed portion of a quasi-bonded two-fold postcard.

[Explanation of symbols]

 X Information communication body F Pseudo-adhesive film S Scratch printed part 1, 2 Leaf piece 3 Folding line 4 Advertising 5 Address name 6 Personal information 7 Display 8 Adhesive

Claims (2)

[Claims] 1. A plurality of leaf pieces connected via a fold line can be folded and any opposing surface can be peeled off via a pseudo-adhesive medium.
In an information communication body that is pseudo-adhesive so that it cannot be re-adhered after peeling,
An information communication body, wherein scratch printing is performed on at least one of the inner surfaces of the pseudo-adhered opposing surfaces. 2. An information communication body in which a plurality of separate leaf pieces are overlapped with each other and an arbitrary opposing surface can be peeled off via a pseudo-adhesive medium and cannot be re-adhered after peeling off. An information communication body characterized in that at least one surface is subjected to scratch printing.