JP2000348192A - Graphic design generation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make clear the framework of a graphic design and its rule and to save the labor and time needed for graphic design generation by recording design framework examples which are classified and sectioned on a magnetic or optical recording medium while giving mutually matching discrimination symbols. SOLUTION: This system has many design framework examples where an illustration display part 2 for displaying a photograph, a figure, a graph, a ruled line, a design, etc., character display parts 3 to 6 for displaying characters of a head, a lead, a body, etc., and a blank part 7 as a white space are arranged on a plane of specific area so that their number, positions, and sizes can be understood. Those design framework examples are classified roughly by the kinds of media where designs are represented and finely by representation formats on the media respectively. The classified and sectioned design framework examples are recorded on a magnetic or optical recording medium and a print recording medium while given mutually matching discrimination symbols.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a design creating system for efficiently creating graphic designs such as advertisements and pamphlets in a design office while maintaining quality.

[0002]

2. Description of the Related Art To create a graphic design based on a specific concept in an expression medium such as a newspaper, magazine, or various information brochures, it is necessary to understand the concept, select photographs and various illustrations, read, catch phrase, or text such as text. It requires a variety of specialized tasks, such as creating a new layout and selecting a layout that includes white space. So, to create a good graphic design,
It is usually performed by a design firm with specialized knowledge of design, many years of experience, and rich sensitivity. However, even in a design office, a system for efficiently creating a graphic design is not necessarily constructed. The fact is that they rely on the knowledge and experience of each staff member. Beginners learn the basics of design creation empirically as they perform a given job through the guidance of staff. The quality of graphic design reflects the individual's ability, and the time and effort required to complete it depends on the individual's ability.

Recently, a layout in which a layout for creating a flyer is recorded as data for a computer is also commercially available. However, such layout data is for a simple expression medium, and does not take into account a large number of expression media or various purposes or uses. Also,
It does not reveal the aesthetic rules of the framework for graphic design in general. Furthermore, since only the monitor display and the accompanying printout are considered, it is difficult to clarify the overall display or mutual relationship of each data.

An object of the present invention is to clarify the framework of graphic design and its rules for each of various expression media,
An object of the present invention is to provide a graphic creation system that can reduce the labor and time required for creating a general graphic design and can contribute to the imagination of the creator.

The present invention has the following configuration to achieve the above object. That is, the present invention provides an illustration display unit for displaying illustrations such as photographs, figures, graphs, ruled lines, and designs, a character display unit for displaying characters such as heads, catch phrases, leads, and text, and a white space margin. There are provided many examples of design frameworks in which the parts are arranged on a plane having a predetermined area so that the number, position, and size of the parts can be understood. These design skeleton examples are classified based on the large classification according to the type of the medium in which the design is expressed, and are also subdivided in the medium to be expressed based on the small classification according to the expression format. The classified examples of the design skeleton are recorded on the magnetic or optical recording medium and the print recording medium with the same identification symbol as each other.

A large number of design framework examples are prepared for each expression medium to the extent that aesthetic rules are almost clear.
It is preferable that the character display unit is displayed by forming outlines representing the symbols corresponding to the size of the print type continuously or by making them into square blocks for displaying text characters. The illustration display unit displays the position and area by a line. Examples of the magnetic or optical recording medium include a floppy disk, a CD-ROM, and a DVD-ROM.

[0007] The major categories for classifying the expression media include, for example, a first major category using four or more pages of various brochures for guidance, a second major category using direct mail as an expression medium, and various advertisements. The third major classification as an expression medium,
There is a fourth major category using the homepage as a medium. The guide pamphlet refers to a pamphlet or leaflet having four or more pages of paper, and includes business guide, company guide, joining guide, facility guide, business guide, and product catalog. Direct mails are the same as the various brochures for information.
It has specificity in terms of size, such as 4 deformation sizes and A5. The appeal of the design depends on the size of the paper.
Various advertising media include magazines, newspapers, and posters.

The following are examples of the small classification in each of the large classifications. The first major category is based on the types of information brochures, such as company guides, business guides, and product catalogs, and each category is represented by an expression format for each page of the pamphlet. The second major category is A-4, A-5, each section according to the size of the paper surface such as a square, the third major category is a magazine, a newspaper, a poster, and the fourth major category is an art type, a visual type, a typography type, a flat type, and a fourth type. There are various categories according to display formats such as information type.
Further, as the small classification through the first to fourth large classifications, the area and / or the number of photographs can be set.

[0009]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below in detail based on illustrated embodiments. 1 to 4 are plan views showing examples of design frameworks constituting a system according to an embodiment of the present invention, and FIG. 5 is a table showing examples of classification. This system is
It comprises a CD-ROM in which an example of a design skeleton is recorded, and a booklet in which the example is printed and displayed. The design framework examples are based on well-balanced, appealing, and excellent design samples. The design samples are selected from a group of known graphic designs that have been published.

FIG. 1 shows an example of a skeleton of graphic design for newspaper advertisement in a total of seven columns. A cross ruled line 1 is drawn at the center of the paper, and 4
In each of the three areas, a pictorial display section 2 representing a photograph and a first character display section 3 describing a text are provided. The illustration display unit 2 and the first character display unit 3 form mirror symmetry in the left and right regions, and the illustration display unit 2 and the first character display unit 3 alternate in the upper and lower regions. The first character display unit 3
It is outlined and displayed in the part for describing the text which is a detailed explanation. The position and area of the illustration display unit 2 are displayed as squares. A second character display section 4 on which a catch phrase is described is provided along the right corner of the paper. In the second character display section 4, a large typeface is selected to make it easier to see. Also,
Above the cross ruled line 1, there is provided a one-line third character display unit 5 for describing a lead, and below the cross line 1, a fourth character display unit 6 for displaying a company name and the like. A space portion other than the character display portions 3 to 6 and the illustration display portion 2 becomes a blank portion 7.

FIG. 2 shows an example of a skeleton of the cover of various guide pamphlets. The paper is divided into left and right portions by wavy lines 11 at positions near the left end, and a wide area on the right side is expressed, for example, brighter (not shown) than a narrow area on the left side.
In this large area, the character display section 1 is located slightly closer to the upper right.
2 are provided. In this example, the illustration display unit 13 is the entire surface of the paper, and has no margin.

FIG. 3 shows an example of a skeleton of graphic design related to a school or entrance guidance pamphlet.
First plate display portions 21 are provided on the left and right end portions, respectively, in an elongated shape. In the center of the paper, there is provided a first character display unit 22 for vertically writing a text (such as a lesson curriculum and a description of a facility environment) in four steps in an evenly left and right area. Also,
The right part of the first part of the character display unit in the right area and the left part of the third part of the character display part in the left area are each a second part representing a photograph or the like.
Third and third illustration display units 24 are provided. Also,
A second character display section 25 for displaying a sentence corresponding to a lead is provided on the lower right side of the center of the paper, divided into left and right.

FIG. 4 shows an example of a framework of a product catalog common to various guide pamphlets and DMs. 4 in the center
It has a first illustration display unit 31 for displaying a picture of a point or the like. Below the first plate display unit 31, there are provided second and third plate display units 32 and 33, which are separated into left and right positions and display three points of photographs and the like, respectively. The second and third illustration display sections 32 and 33 display smaller pictures than the first illustration display section 31. Further, a first character display unit 34 is provided between the upper part of the second plate display unit 32 and the first plate display unit 31, and the second and third plate display units 3 are provided.
Second and third character display portions 35 and 36 are provided below the second and third characters 33, respectively. Furthermore, at the top left of the page,
It has a fourth character display part 37 which is outlined.

Many examples of such design frameworks are prepared by processing design samples, and are arranged in first to fourth major categories according to the type of expression medium as shown in FIG. . The first major category includes those belonging to various information pamphlets. Information brochures include company information, joining information, admission information,
Includes sales guides, business guides, facility guides, product catalogs and mail order catalogs. The design framework examples in the first large classification are subdivided into 12 types for each expression format of each page constituting the pamphlet.

[0015] Minor category 1 is a cover type that can be used for various information pamphlets, minor category 2 is an intro type that contains an introduction or ending that can be used, and minor category 3 is a table of contents that can be used in the table of contents. Type, sub-category 4 is a tobira type that contains what can be used for tobira, sub-category 5 is a president greeting type that contains what can be used for the president greeting page, and sub-category 6 is a person that contains what can be used for the person appearance page Introductory type, sub-category 7 is a dialogue / discussion type that records what can be used for the dialogue and discussion page,
Sub-Category 8 is a document type that contains what can be used for the page that you want to introduce by touching the document.
Is a topic type that contains what can be used for the page that you want to express as a topic, sub-category 10 is a business guide type that contains what can be used for the page that you want to appeal for business content, and sub-category 11 has an appeal for service content and business content. Service guide type that can be used on the page, small classification 12
Is a product catalog type that can be used when advertising a product or creating a catalog.

These sub-classes include identification symbols B-1 to B-
12 is attached. The design skeleton examples in each sub-class are further subdivided according to the number of photographs used. For example, in sub-category 1, photos with 0 to 1 point are B-
1-1 (96 examples), and B-1-2 (6
B-1-3 (60 examples). B-1-4 (159 examples) is of the typographic type. In sub-category 2, B-2-1V (57 examples) includes vertical writing that includes 0 to 3 photographs, and B-2-2V (28 examples) includes 4 or more photographs. Also, B-2-1H (94 examples) include horizontal writing that includes 0 to 3 photos, and B-2-2H (58 examples) include horizontal writing that includes 4 to 9 photos.
B-2-3-H (52)
Example).

Hereinafter, the contents of the subdivisions for the sub-categories 3 to 12 will be described as follows. B-3-1S of small classification 3
Indicates one page on one side (45 examples), B-3-2BV indicates a spread and vertical writing (15 examples), and B-3-2BH indicates a spread and horizontal writing (90 examples). B-4-1SV of sub-category 4 is one page on one side and vertically written (30 examples), B-4-1SH is one page on one side and vertically written (90 examples), B-4-2BV is photograph 0 Up to three vertical writing spreads (30 examples), B-4
-3BV has four or more photographs and a vertical spread (15
Example), B-4-2BH has horizontal spread with 0 to 3 photographs (90 examples), B-4-3BH has horizontal spread with 4 to 9 photographs (59 examples), and B-4- 4BH has 10 or more photographs and a horizontal spread (45 examples).

B-5V of the sub-category 5 is written vertically (11
B-5H (56 examples) is written horizontally.
B-6-1V of sub-category 6 is one person and vertically written (1
95 cases), B-6-2V is two people and vertically written (8
4-6), B-6-3V: 3 or more persons and vertical writing (78 examples), B-6-1H: 1 person and horizontal writing (97 examples), B-6-2H: person 2 B-6-3H is horizontal writing by three or more persons (78 examples).

In sub-category 7, B-7-1V has two persons vertically written (45 examples), B-7-2V has three or more persons vertically written (40 examples), B-7-V. 1H is horizontal writing with two persons (21 examples), and B-7-2H is horizontal writing with three or more persons (27 examples). B-8-1V of small classification 8
Indicates 0 to 3 photos vertically written (77 examples), B-8-2
V is 4-9 photos and 124 photos vertically written, B-8
-3V: 10 or more photos with vertical writing (20 examples), B
-8-1H has 0 to 3 photos in horizontal writing (20 cases),
B-8-2H has four to nine photographs and is horizontally written (25
Example) In addition, B-8-3H is a horizontal writing with 20 or more photographs (20 examples).

B-9V of the small category 9 is written vertically (44
Example) and B-9H is horizontal writing (74 examples)
It is. B-10-1V of sub-category 10 has 0 to 3 points of photographs and vertical writing (105 examples), and B-10-2V has photographs 4 to
9 points of vertical writing (137 examples), B-10-3V: 10 or more pictures of vertical writing (37 examples), B-10-1
H indicates 0 to 3 photographs and 90 horizontal writings, B-10
-2H indicates 4 to 9 photographs and horizontal writing (188 examples), and B-10-3H indicates 10 or more photographs and horizontal writing (56 examples).

B-11-1 of subclass 11 has 0 to 3 photos (180 examples), B-11-2 has 4 to 9 photos (270 examples), and B-11-3 has More than 10 photographs (90 examples). B-12-1 of sub-category 12 is a photograph of 0 to 3 points (112 examples), and B-12-2 is a photograph 4
-9 points (290 examples), and B-12-3 is picture 1.
The score is 0 or more (155 cases).

The second major category includes design framework examples used for direct mail, postcards, and the like. This large classification is divided into three small classifications depending on the size of the paper on which the design is expressed. Sub-category 1
It contains A4 variants, which can be used on the cover of 1/3 size of A4, which is often found in direct mail. Sub-category 2 includes those that can be used for A5 size covers. The sub-category 3 includes those that can be used for a square-sized cover. Sub-classification 12 of the first large classification
Is combined with the skeleton examples of this classification to form a pamphlet. The identification symbols assigned to the sub-categories in the main classification indicate the following contents. D-1L and 2L are vertically long (80 cases and 75 cases),
D-1W and 2W are horizontally long (51 cases and 48 cases).
3 is a square (60 examples).

The third major category includes design framework examples that can be used for various advertising media such as magazine advertisements and newspaper advertisements. It is further divided into three sub-categories. The sub-category 1 is a magazine advertisement type, which includes those which can be used for creating a magazine advertisement. Sub-category 2 is a newspaper advertisement type, which includes those which can be used for creating a newspaper advertisement. The sub-category 3 is for newspaper advertisements. During newspaper advertisements, frequently used three-stage, all five-stage, and all seven-stage
Includes items that can be used to create advertisements for tiered spaces. The identification symbol A-1-1S of the sub-category 1 has a photograph space of 3/4 to 1 page in total (105 examples), A-1-1
B is the same photo space with two facing pages (75 cases), A-
1-2S has a photograph space of about 1/2 and one page (9
5 examples), A-1-2B is a spread in the same photo space (74 examples), A-1-3S is a photo space less than 1/2 and one page (180 examples), and A-1- 3B is a double-page spread (60 examples) in the same photo space.

Identification symbol A in sub-category 2 of the main classification
-2-1S has a photograph space of 3/4 to the entire surface and 1 page (104 examples), and A-2-1B has a spread (45 examples).
Example), A-2-2S has a photographic space of about 1/2 and has one page (128 examples), A-2-2B has a spread in the same photographic space (45 examples), and A-2-3S has Photo space less than 1/2 and one page (197 examples), A-2-3
B shows a double-page spread (60 examples) in the same photo space.

A-3-1 in the sub-category 3 has a total of 7
Photo space 3/4 to entire surface in columns (54 examples)
A-3-2 shows a photograph space of about 1/2 of a total of 7 columns (72 examples), and A-3-3 shows a photograph space of 1/2 or less of a photograph space (90 examples). . A-3-4 is a five-column system consisting of 3/4 to the entire photo space (36
Example), A-3-5 has a total of 5 columns and has a photograph space of about 1/2 (54 examples), and A-3-6 has a total of 5 columns and has a photograph space of 1/2 or less (74 examples) Represents A-
3-7 (54 examples) shows other things (54 examples).

The fourth major category includes examples of design frameworks that can be used for creating homepages. This large classification is further divided into five small classifications according to the expression form of the screen design. Sub-Category 1 is art type and contains novel and artistic ones. Sub-category 2 is a visual type, which contains photographs using photographs. Sub-category 3 is a typography type, which contains visual designs of typography. The sub-category 4 is a flat type, which mainly records a plane configuration, and the sub-category 5 is an information type, which records a design which makes extensive use of character information. H-1L of small category 1 is vertically long (63 cases)
And H-1W indicates a horizontally long one (90 examples). Small category 2
H-2L indicates a vertically long one (32 examples), and H-2W indicates a horizontally long one (45 examples). H-3L of small category 3 is vertically long (32 cases), and H-3W is horizontally long (45 cases).
Is shown. H-4L of sub-category 4 is vertically long (32 cases)
And H-4W indicates a horizontally long one (45 examples).
H-5L of sub-category 5 is vertically long (32 examples),
H-5W indicates a horizontally long one (46 examples).

All of the recorded design framework examples have unique identification symbols in which a large classification, a small classification, and a fine classification (classification based on the number of photographs, etc.) are assigned serial numbers. For example, B-4-
2BV / 028. An example of a skeleton with this identification code is major category 1 (guide pamphlet), minor category 4 (tobira)
, Which is the 28th skeleton example in double-page spread vertical writing using 0 to 3 photos. The identification symbol is written in the margin or in the margin of each design skeleton example (see FIGS. 1 to 4).
reference).

Examples of the design framework include a magnetic recording medium such as a floppy disk or a CD-ROM or a DVD-R.
The information is readablely recorded on an optical recording medium such as an OM, and is systematically printed and displayed on a print recording medium such as paper. The same identification symbol is assigned to the same design skeleton example that is readable and recorded and the design skeleton example that is printed and displayed. The print recording medium is constituted by a booklet in which the design skeleton examples are collectively printed for each classification.

The method of use will be described. For example, when a design for a newspaper advertisement is requested, a target skeleton example is searched for in the third major category. Examples of skeletons that can be used are, in principle, minor categories 2 and 3. If one page or two-page spread is used, the sub-category 2 is referred to. If the space is smaller than that, the sub-category 3 is referred to. For example, if a total of seven columns is used, A-3-1 to A-3-3
Are 216 examples that are appropriate. Then, assuming that the photograph space to be used is about half, narrowing down is further performed, and 72 examples of A-3-2 become usable skeleton examples. From these 72 examples, the user selects, for example, the one shown in FIG. 1 as an example of an optimal skeleton according to the design concept, the amount of text, and the like. Such a series of searches is performed on a computer monitor based on a predetermined search system based on a skeleton example recorded on a magnetic or optical recording medium. Alternatively, in a booklet as a print recording medium, manual operation is performed based on the identification symbol indicated on the booklet. In the case of a booklet, since many skeleton examples belonging to one small classification are described on the same page, it is possible to easily perform a comparative study. It is also useful for learning the visual balance structure in design. The finally selected skeleton example is called up on an appropriate two-dimensional graphic creation software of a computer, and the character display unit and the plate display unit are processed and edited. At this time, the number of photos and illustrations to be used are also fixed, and the position and total weight of all characters including leads, catch phrases and text are almost fixed, so concentrate only on the creation that is really needed Can be. Of course, other frame examples may be used without being restricted by the large classification and the small classification.

When designing various guide pamphlets, a graphic design must be created for each page over a plurality of pages. In this case, a skeleton example for each page including the cover is selected according to each small classification in the first large classification, and these pages are combined to constitute the entirety. According to the skeleton example of the above-described embodiment, the number of such combinations is enormous.

[0031]

According to the present invention, the design framework examples are classified and arranged for each expression medium based on the expression form, and are recorded on the magnetic or optical recording medium and the print recording medium. In this field, graphic design can be created efficiently. In particular, since the design framework examples are created based on well-known excellent graphic designs, the design creator can spend a sufficient amount of time creating various sentences and the like, and furthermore, based on his own imagination, Even if it is processed, the entire framework can be maintained, and a well-balanced, high-quality graphic design can be created in a short time. In addition, since many examples of design frameworks that appeal to users are recorded for each expression medium, not only can you understand the overall rules of the aesthetic balance of design components, but also each design framework of each expression medium By comparing the examples, it is possible to know the characteristics of excellent graphic design for each expression medium. Further, according to the present invention, since the optical recording medium or the like and the print recording medium are used in combination, it is possible to visually visually understand the correlation between the specific skeleton examples as a whole.

[Brief description of the drawings]

FIG. 1 is a plan view showing an example of a skeleton used in a system according to an embodiment of the present invention.

FIG. 2 is a plan view showing another example of the skeleton example.

FIG. 3 is a plan view showing another example of the skeleton example.

FIG. 4 is a plan view showing still another example of the skeleton example.

FIG. 5 is a table showing classifications of skeleton examples used in the present system.

[Explanation of symbols]

 2, 13 illustration display part 3 first character display part 4 second character display part 5 third character display part 6 fourth character display part 7 margin part 12, 22 character display part 21, 31 first illustration display part 23, 32 , 33 Second plate display unit 24 Third plate display unit 25, 35 Second character display unit 34 First character display unit 36 Third character display unit 37 Fourth character display unit

Claims (7)

[Claims] 1. Based on a known graphic design,
A graphic display unit that displays images such as photographs, graphics, graphs, ruled lines, and designs, a character display unit that displays characters such as heads, catch phrases, leads, and text, and a blank space that serves as a white space have a predetermined area. There are many examples of design skeletons in which the number, position, and size to be arranged on the plane are understood so that they can be understood, and these design skeleton examples are classified based on the large classification according to the type of medium in which the design is expressed. And subdivided based on the small classification by the expression format in the medium to be expressed, and classify the example of the design skeleton into identification codes that match each other on the magnetic or optical recording medium and the printing recording medium. A graphic design creation system characterized by being attached and recorded. 2. The major categories are a first major category using a pamphlet of four or more pages as an expression medium, a second major category using a direct mail as an expression medium, and a third major type using various advertisements as an expression medium. The graphic design creation system according to claim 1, wherein the graphic design creation system is composed of a large classification and a fourth classification using a homepage as a medium. 3. The graphic design creation system according to claim 1, wherein the small classifications in the first large classification are classified based on the expression format of each page constituting the guide pamphlet. 4. The graphic design creation system according to claim 1, wherein the small classification in the second large classification is classified according to the size of the paper. 5. The graphic design creation system according to claim 1, wherein the sub-classification in the third large classification is classified according to each medium of magazines and newspapers, and classified according to the size of paper. 6. The graphic design creation system according to claim 1, wherein the sub-classifications in the fourth large classification are classified into art type, visual type, typography type, plane type, and information type. 7. The graphic design creation system according to claim 1, wherein the sub-classification is classified according to an area and / or a number of photographs.