JP2000305994A - In-store article introduction system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide accurate article information timely without depending upon store clerks and to improve sales by allowing a customer in the store to carry a terminal, access an article information storage means, and obtain and display article information on an article. SOLUTION: IC cards A1 to An are given to all articles in the store, and store information on the articles that they are given together with their identification numbers. A portable information terminal B is carried by a customer or store clerk in the store and obtains and displays article information stored on the IC cards A1 to An by radio. The customer operates the customer information terminal B to easily obtain and confirm the article information. Further, the article information on the IC cards A1 to An is periodically updated into the latest information, so the latest article information can be always provided to the customer. Thus, the store side can provide the accurate article information timely for the customer, so a chance to sell an article is not missed and the sales can be improved.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an in-store merchandise introduction system, and more particularly to a technique for introducing merchandise to customers accurately and in a timely manner.

[0002]

2. Description of the Related Art As is well known, in a current store, merchandise is introduced to a customer by a tag attached to the merchandise (product description) or an explanation by a sales representative. I have. At the store,
Providing customers with appropriate product introductions (or product descriptions) in a timely manner is extremely important for reliably capturing sales opportunities and improving sales.

However, in current stores, the number of sales clerks is limited to the minimum necessary, and sales clerks rely on part-time jobs or part-timers in order to reduce sales expenses and labor costs. For this reason,
When a sales clerk is not present nearby when he wants to explain a product, he may not be able to receive a timely explanation, or the sales clerk may not be able to receive a satisfactory explanation due to insufficient product knowledge. ing. This poses a problem for the store side in that it misses the opportunity of selling products and cannot improve sales.

[0004] For example, as a means for supplementing the sales clerk's insufficient product knowledge, the sales clerk possesses a portable information terminal, and the sales clerk operates the portable information terminal in response to an inquiry from a customer about the product. There is a system that obtains product information from a bureau and provides product descriptions to customers based on the product information. However, in this system, the product code is input to the portable information terminal to acquire the product information, so that it takes time to confirm the product code described on the product tag and input the key, and also to input the key incorrectly. Therefore, there is a problem that the product information cannot be easily obtained.

[0005] On the other hand, some exhibition facilities such as museums, which are not stores, allow customers to carry transceivers and, when the customer is located in front of an exhibit, announce the explanation of the exhibit by voice. However, in the case of this technology, the customer needs to listen to the explanation until the information to be heard is announced by voice, and cannot obtain the information that is truly needed in a timely manner. Furthermore, in this case, it takes time to change the explanation contents because of the explanation of the exhibit by voice. Therefore, there is also a problem that this technology cannot be applied to a store where the content of the product changes rapidly.

The present invention has been made in view of the above-mentioned problems, and has the following objects. (1) Improve sales at stores. (2) Provide product information to customers without relying on sales staff. (3) Provide product information to customers in a timely manner. (4) Provide the latest product information to customers.

[0007]

In order to achieve the above-mentioned object, according to the present invention, as first means, product information which is provided to each product in a store and stores product information of the product to which the product has been applied. A means comprising a storage means and a product information display means carried by the customer of the store and accessing the product information storage means to acquire and display the product information of the product is adopted.

[0008] As a second means, in the above-mentioned first means, a means in which the commodity information storage means is an IC card is employed.

As a third means, in the second means, an antenna provided in the store for transmitting and receiving radio waves to and from the product information storage means, and a product information management system for integrally managing product information of each product in the store. Means and a product information rewriting device for updating the product information stored in the product information storage means via the antenna based on the product information of the product information management means.

As a fourth means, in the third means, the merchandise information rewriting device periodically reads out the merchandise information of the merchandise information management means and updates the merchandise information stored in the merchandise information storage means. Is adopted.

As a fifth means, in the third or the fourth means, the antenna is disposed at a plurality of places in the store apart from each other, and the merchandise information rewriting device performs the electric field of the radio wave received from each merchandise information storage means. A means of updating the product information by designating the antenna having the highest strength as the product information update antenna is adopted.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of an in-store product introduction system according to the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram showing a functional configuration of the present embodiment. In this figure, symbols A1 to An are IC cards (product information storage means), B is a portable information terminal (product information display means), C1 to Cm are directional antennas (antennas), D is a product information rewriting device, E Is a store management device (product information management means). Note that, except for the IC cards A1 to An and the portable information terminal B, the directional antennas C1 to Cm, the product information rewriting device D, and the store management device E constitute a main body system in the present embodiment.

The IC cards A1 to An are provided to all the products in the store, and store the product information of the products to which they are provided together with their identification numbers. For example, when the store is a furniture store, IC cards A1 to An are provided to all furniture (products) in the furniture store. In addition, each of the IC cards A1 to An includes, as product information of a product to which the user has been assigned, functions, usage, characteristics,
Price, color variation, presence / absence of related furniture, country of origin, next arrival time, inventory status, exhibition place, etc. are stored. The merchandise information stored in the IC cards A1 to An is appropriately set according to the contents of the merchandise handled at the store.

Such IC cards A1 to An are exactly the same as general IC cards which have been widely spread in recent years. That is, the IC cards A1 to An perform writing and reading of product information in a non-contact manner by using radio waves as a communication medium.

The portable information terminal B is carried by a customer of a store or a sales clerk.
By accessing the C cards A1 to An, the product information stored in the IC cards A1 to An is acquired and displayed, and the purchase reservation information input by the customer or the product information input by the sales representative is transmitted to the main system. Is what you do. A plurality of such portable information terminals B are prepared in a store and are lent to a customer or a sales clerk who visits the store. Each portable information terminal B is assigned a unique device number for each individual. The details of the portable information terminal B will be described later.

The directional antennas C1 to Cm are antennas having predetermined radio wave directivity (directionality in transmission and reception of radio waves), and are separately arranged at a plurality of places in a store. The directional antennas C1 to Cm are arranged and fixed on the ceiling or the like in a store toward each product, and IC cards A1 to An attached to each product.
And transmission and reception of radio waves related to rewriting of product information.

The store management device E is provided in a management room or the like in the store and integrally manages product information of all products handled by the store. The store management device E includes a server e1 for managing product information of each product, a product information database e2 for storing and storing product information of all products under the management of the server e1, and a change of product information to the server e1. It comprises a terminal e3 for inputting instructions and the like. The server e1 has a communication function for exchanging information with the product information rewriting device D.

The merchandise information database e2 is composed of a merchandise inventory management database for registering stock status among the various merchandise information described above, and a merchandise master database for registering attribute information of other merchandise. The exhibition place is registered in the current position table provided in the server e1 for each of the IC cards A1 to An.

The merchandise information rewriting device D is provided in a management room or the like in the store similarly to the store management device E, and rewrites the merchandise information of each of the IC cards A1 to An using the directional antennas C1 to Cm. Things. More specifically, the product information rewriting device D is configured by transmitting / receiving devices d1 to dm provided corresponding to the directional antennas C1 to Cm, a wireless control device dx, and an IC card position supplementing device dy. I have.

The radio control device dx includes the transmitting / receiving devices d1 to d
By controlling m, the rewriting of the product information of the IC cards A1 to An is controlled based on the product information managed by the product information rewriting device D. Further, the radio control device dx includes transmission / reception devices d1 to dm and directional antennas C1 to
The merchandise information or merchandise purchase reservation information received from the portable information terminal B via the Cm is transmitted to the merchandise information rewriting device D.
(Accurately, server e1).

The IC card position supplementing device dy uses the directional antennas C1 to Cm based on the electric field strengths of the radio waves received from the IC cards A1 to An to determine the positions of the IC cards A1 to An in the store (that is, the products in the store). Position) and outputs the product position information to the server e1. IC
The product position information of each product detected by the card position supplementing device dy is registered in the current position table in the server e1 as the exhibition place.

FIG. 2 is a block diagram showing a functional configuration of the portable information terminal B. In the present embodiment, the portable information terminal B includes a customer information terminal Bk held by a customer and a sales clerk information terminal Bh held by a salesperson.
Types are provided in stores. Since these have substantially the same basic functional configuration, the functional configuration of the customer information terminal Bk and the management information terminal Bh will be described below with reference to FIG. The management information terminal Bh is provided separately from the customer information terminal Bk so that the sales clerk manages the product information of each product.

As shown, the portable information terminal B includes a directional antenna b1, a product information transmitting antenna b2, transmitting / receiving units b3 and b4, a control unit b5, a storage unit b6, a display unit b7, an operation unit b8, and a power supply. It is composed of a part b9. The directional antenna b1 is an antenna having radio directivity for receiving product information of the IC cards A1 to An. The product information transmitting antenna b2 is a bar antenna for transmitting product information and the like from the portable information terminal B to each of the directional antennas C1 to Cm. The transmitting / receiving unit b3 is provided corresponding to the directional antenna b1, and the transmitting / receiving unit b4 is provided corresponding to the product information transmitting antenna b2, and is a well-known modulation / demodulation circuit, a front end, or the like.

The control section b5 controls the overall operation of the portable information terminal B in a comprehensive manner. Based on the control program stored in the storage section b6 and the instruction information input from the operation section b8, the control section b5 controls the operation. It controls the operation of each unit of the portable information terminal B. The control unit b5 outputs the product information received from the IC cards A1 to An via the directional antenna b1 and the transmission / reception unit b3 to the display unit b7, and outputs the product information input from the operation unit b8 to the transmission / reception unit b4. The information is transmitted to the main system via the product information transmitting antenna b2.

The storage section b6 includes a ROM (read only memory) for storing the control program and the device number and the like and a RAM (read / write memory) for temporarily storing various operation data during execution of the control program. It is composed. The display unit b7 controls I under the control of the control unit b5.
This displays the product information obtained from the C cards A1 to An. The operation unit b8 is for inputting various kinds of instruction information relating to display of product information on the display unit b7, and for inputting product information and the like to be transmitted to the main system. The power supply section b9 supplies power to the above-described sections, and is, for example, a rechargeable battery (storage battery).

More specifically, the operation unit b8 includes a product selection button b81, a display start button b82, and a purchase reservation button b83. The product selection button b81 is used to select and specify a product for which product information is to be displayed from the product name list displayed on the display section b7. The display start button b82 is for giving an instruction to start displaying the product information. The purchase reservation button b83 is provided only in the above-mentioned customer information terminal Bk, and is for transmitting information (purchase reservation information) of a product to be reserved for purchase by the customer to the store management apparatus E.

The management information terminal Bh is provided with a product information transmission button b84 instead of the purchase reservation button b83. The product information transmission button b84 is for transmitting the product information to be added or changed by the sales clerk to the store management apparatus E. At stores, it may be necessary to change product information at the discretion of a sales clerk who manages products on the actual sales floor, such as a decrease in the number of stocks due to breakage of products or an additional change in a product display location. The commodity information transmission button b84 takes such store circumstances into consideration.

Next, the operation of this embodiment will be described with reference to the flowcharts shown in FIGS.

First, the operation of displaying the product information on the customer information terminal Bk and the operation of registering the product to be reserved for purchase by the customer will be described with reference to the flowchart shown in FIG. For example, when the customer who carries the customer information terminal Bk of the device number # 1 wants to know the details of a product (description desired product s1), the customer clicks the display start button b82 provided on the customer information terminal Bk. Manipulate. At this time, the customer operates the display start button b82 in a state where the directional antenna b1 of the customer information terminal Bk is directed to the desired product s1.

When detecting the operation of the display start button b82 (step S01), the control unit b5 transmits a product information acquisition request as a radio wave from the directional antenna b1 via the transmission / reception unit b3 based on the operation information. (Step S0
2). This radio wave is transmitted to the IC card (IC
Card A1) and IC cards A2 to A5 of products (for example, products s2 to s5) located near the description desired product.
Will be received.

Each of the IC cards A1 to A5 which has received the product information acquisition request transmits the stored product information together with its own identification number as a radio wave (step S03). The transmitted radio waves of these IC cards A1 to A5 are:
The product information of the products s1 to s5 to which the IC cards A1 to A5 are attached, which is captured by the directional antenna b1 of the customer information terminal Bk, is acquired by the control unit b5 via the transmission / reception unit b3. The control unit b5 temporarily stores the product information of these products s1 to s5 in the storage unit b6, selectively extracts only the product name from the product information of each of the products s1 to s5, and outputs it to the display unit b7. A list of the product names of the products s1 to s5 is displayed (step S04).

The customer operates the customer information terminal B in this way.
By operating the product selection button b81 with respect to the product names of the products s1 to s5 listed in the display section b7 of k, the user selects and instructs the product name of the desired product s1 to be explained (step S05). ), And further operating the display start button b82 to instruct the display of the detailed description of the description desired product s1;
These instruction information are input to the control unit b5.

As a result, the control unit b5 determines the desired product s from the product information previously received from the IC cards A1 to A5.
All the product information 1 is selected and output to the display section b7 for display (step S06). The customer thus operates the display section b7
By looking at the product information of the description desired product s1 displayed in the above, it is possible to promptly obtain and confirm the product information of the description desired product s1 without depending on the sales representative.

By operating the purchase reservation button b83, the customer can register the purchase reservation of the description desired product s1 in the store management device E. That is,
When the customer operates the purchase reservation button b83 to input items necessary for the purchase reservation, such as the number of purchase reservations and color designation of the desired product s1 (step S07), this operation information is input to the control unit b5.

The control unit b5 transmits the purchase reservation information relating to the description desired product s1 to the main system via the transmission / reception unit b4 and the product information transmitting antenna b2 by radio waves (step S08). This purchase reservation information is the description desired product s1
And the identification number & 1 of the IC card A1 (previously stored in the storage unit b6) and the device number # 1 of the customer information terminal Bk.

The radio waves related to the purchase reservation information are transmitted from the directional antennas C1 to Cm spaced apart from the ceiling of the store.
It is received by any one of the product information transmitting antennas b2 (for example, the directional antenna C1), and the purchase reservation information of the description desired product s1 is input to the wireless control device dx via the transmission / reception device d1. The wireless control device dx transfers the purchase reservation information to the server e1 of the store management device E.

When the server e1 receives the purchase reservation information in this manner (step S11), the server e1 associates the identification number of the IC card A1 with the product code of the desired product s1 registered in the product information database e2. Thereafter (step S12), the purchase reservation of the description desired product s1 is updated in the purchase reservation table provided in advance corresponding to the device number # 1 (step S13). In this purchase reservation table,
As purchase reservation information relating to the product desired for explanation s1, a product code of the product desired for explanation s1, a product name, necessary items such as the number of purchase reservations and color designation, and the identification number & 1 of the IC card A1 are registered.

Also, the server e1 subtracts the number of purchase reservations from the stock number of the product desired to be explained s1, and updates and registers the new stock number in the product information database e2 (step S1).
Four). That is, when a product purchase reservation is made, the product information in the product information database e2 is updated according to the content of the purchase reservation.

Next, the operation of updating the product information stored in the IC cards A1 to An will be described with reference to the flowchart shown in FIG.

Each product is initially provided with IC cards A1 to An in which product information is separately stored in advance. At this point, the latest product information is stored in the IC cards A1 to An. However, due to the update of the stock quantity by the above-mentioned purchase reservation, the sale of the product, the change of the stock quantity by the shipment / shipment, etc., the product information of the product information database e2 and the IC cards A1 to
There is a difference over time with the product information of An.

Therefore, in order to provide the customer with the latest product information, it is necessary to periodically update the product information of each of the IC cards A1 to An so as to match the product information of the product information database e2. is there. In the present embodiment, such updating of the product information of each of the IC cards A1 to An is periodically performed during the above-described purchase reservation processing.

Wireless control device dx of product information rewriting device D
When a predetermined update time comes (step S21), the product information database e2 is searched through the server e1 to obtain a product code whose product information has been updated after the previous update process (step S22). The product information to be updated is edited for each product code (step S23).

For example, when the product s1 provided with the IC card A1 is extracted as a product to be updated with product information,
The wireless control device dx specifies the IC card A1 by searching the current position table based on the product code of the product s1 via the server e1, and specifies the directional antenna closest to the IC card A1 (for example, the directional antenna). C1) is selected as an antenna (update antenna) for updating the product information of the IC card A1 (step S24). The radio controller dx determines whether or not the product information of the IC card A1 can be reliably updated via the directional antenna C1, that is, whether or not the IC card A1 is located within the communicable area of the directional antenna C1. Is confirmed just in case (step S25).

Here, the radio control device dx periodically controls the transmitting / receiving devices d1 to dm sequentially, thereby detecting the position from the directional antennas C1 to Cm toward the IC cards A1 to An in a predetermined order. Radio waves are transmitted sequentially. When the IC cards A1 to An receive the position detection radio wave, they transmit a reception confirmation radio wave. The reception confirmation radio wave is input to the IC card position supplementing device dy via the directional antennas C1 to Cm, the transmitting / receiving devices d1 to dm, and the wireless control device dx.

The IC card position supplementing device dy specifies each position of the IC cards A1 to An, that is, each position of the product (product position) based on the electric field strength of the radio wave for the reception confirmation. The product position is output to the server e1. For example, if the electric field strength of the reception confirmation radio wave transmitted from the IC card A1 is the largest among the reception confirmation radio waves captured by the directional antenna C1, the IC
The card A1 is located near the directional antenna C1.

In the IC card position supplementing device dy, the in-store positions of the directional antennas C1 to Cm are stored in advance together with the antenna numbers, so that the IC card A1 given to the product s1 stores the directional antenna C1 in the store. Can be determined to be located in the vicinity of. The IC card position supplementing device dy periodically checks the positions of the IC cards A1 to An in this manner, and stores the position data in the server e1.
Update registration in the current position table provided in the.

In the present position table, for example, for each identification number of the IC cards A1 to An, the product code of the product to which the IC cards A1 to An are assigned, the exhibition floor, the exhibition area on each exhibition floor, the nearest Directional antenna C1 ~
The antenna number of Cm is registered. The server e1 adds the antenna number registered in the current position table to the edit information of the product to be updated, and outputs it to the wireless control device dx. The radio controller dx selects the directional antennas C1 to Cm based on the antenna number.

When the product information of the IC card A1 is updated, the radio controller dx selects the directional antenna C1 as an antenna for updating the product information, and confirms the identification number from the directional antenna C1 via the transmitting / receiving device d1. To the IC card A1. When this signal is received,
The IC card A1 transmits its own identification number # 1. By obtaining the identification number # 1 of the IC card A1 in this manner, the wireless control device dx can confirm that the update target whose product information is to be updated is indeed the IC card A1.

When the update target of the product information is confirmed in this way, the wireless control device dx transmits the update information of the product s1 to the IC card A1 via the transmission / reception device d1 (step S26). As a result, the product information stored in the IC card A1 is rewritten by the update information.

Next, the operation when the merchandise information is registered in the main system from the management information terminal Bh will be described.
As described above, the management information terminal Bh is provided with a product information transmission button b84 instead of the purchase reservation button b83, and the sales clerk sends the product information determined to be changed or added from the management information terminal Bh. It can be registered in the product information database e2.

For example, when the product s6 is damaged on the exhibition floor, the stock number of the product s6 is one less than the stock number registered in the store management device E. In such a case, when the change in the stock quantity of the product s6 is transmitted from the management information terminal Bh to the main system by operating the product information transmission button b84, the change information is the same as in the case of the purchase reservation described above. Server e of the store management device E via the directional antennas C1 to Cm and the product information rewriting device D
1 and is updated and registered in the product information database e2 by the server e1.

When the exhibition floor of the product s6 is changed or added, the change / additional information can be transmitted to the server e1 by operating the product information transmission button b84 and registered in the current position table. . In addition, the attribute information of the product s6 can be updated and registered in the product information database e2 by operating the product information transmission button b84 in the same manner.

According to this embodiment, the customer can easily obtain and confirm the product information of the desired product from the IC cards A1 to An by operating the customer information terminal Bk without depending on the sales representative. it can. In addition, IC card A1
Since the product information of An is periodically updated to the latest information, the latest product information can be always provided to the customer. Therefore, the store side can provide accurate product information to the customer in a timely manner, so that sales can be improved without losing an opportunity to sell the product.

It should be noted that the present invention is not limited to the above embodiment, and the following modifications are conceivable. (1) In the above embodiment, an IC is used as the product information storage means.
Adopt a card. This takes into account the ease of reading and updating the product information stored in the product information storage means. That is, the product information can be read even when the portable information terminal B and the product information storage unit are separated to some extent, and the product information in the IC card can be updated by radio waves of the directional antennas C1 to Cm that are separated from the product. Is taken into account. In addition, it takes into account the fact that the price of IC cards has recently been reduced.

However, there are other merchandise information storage means, such as magnetic cards, which can be given to merchandise while merchandise information is stored. Therefore, the present invention can be realized even by using a storage medium other than the IC card. When a magnetic card is used, the portable information terminal B cannot read the product information unless the portable information terminal B is in contact with the magnetic card. In addition, the update work of the product information becomes complicated.

(2) In the above embodiment, the customer information terminal Bk and the management information terminal Bh are provided as the portable information terminals B, but only the customer information terminal Bk is provided according to the circumstances of the store. You may do it. (3) By providing more directional antennas C1 to Cm, it is possible to more accurately grasp the positions of the IC cards A1 to An by providing more, but the number may be appropriately set according to the scale of the store and the floor configuration. I just need.

(4) In the above embodiment, all products have I
Although the C cards A1 to An are attached, when the same product is displayed at a plurality of places at the same location, the IC cards A1 to An may be attached to only one of them. (5) In addition, as a configuration that is minimally slim, IC
By configuring the system only with the cards A1 to An and the portable information terminal B, it is possible to achieve the purpose of providing merchandise information to customers without relying on sales staff.

[0059]

As described above, the in-store product introduction system according to the present invention has the following effects.

(1) Product information storage means provided for each product in the store and storing the product information of the product provided by the customer, and product information storage means carried by the customer of the store and accessing the product information storage means to store the product information. Since the product information display means for acquiring and displaying the product information is provided, the customer can obtain and display the product information in the product information storage means assigned to the product on the product information display means, and can confirm the product information. Therefore, accurate merchandise information can be easily confirmed for the customer, and the convenience of shopping at the store is improved. In addition, since the store can provide the customer with accurate product information in a timely manner without relying on the sales clerk at the store, sales can be improved.

(2) Since an IC card is used for the product information storage means, product information can be written and read easily without contact. In addition, since IC cards have become popular and their prices have become low, even if IC cards are given to all products in a store, it is possible to suppress an increase in costs associated with the product information storage means. it can.

(3) An antenna provided in the store for transmitting and receiving radio waves to and from the IC card, a product information management means for centrally managing the product information of each product in the store, and a product information A product information rewriting device that updates the product information stored in the IC card based on the antenna based on the antenna can be used to update the product information with the IC card attached to the product. Therefore, the work of updating the product information can be greatly facilitated.

(4) The merchandise information rewriting device periodically reads merchandise information from the merchandise information management means and updates merchandise information stored in the IC card, so that the merchandise information rewriting device can always provide customers with the latest merchandise information. it can.

(5) The antennas are spaced apart from each other at a plurality of locations in the store, and the product information rewriting device designates the antenna having the largest electric field strength of the radio wave received from each IC card as the product information update antenna. Therefore, the product information of the IC card can be reliably updated.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a functional configuration of a portable information terminal according to an embodiment of the present invention.

FIG. 3 is a flowchart showing operations related to acquisition display of product information and purchase reservation by a portable information terminal in one embodiment of the present invention.

FIG. 4 is a flowchart showing an operation of updating product information of an IC card in one embodiment of the present invention.

[Explanation of symbols]

 A1 to An IC card (product information storage means) B portable information terminal (product information display means) b1 directional antenna b2 antenna for transmitting product information b3, b4 transmission / reception unit b5 Control unit b6 ... Storage unit b7 ... Display unit b8 ... Operation unit b81 ... Product selection button b82 ... Display start button b83 ... Purchase reservation button b84 ... Product information transmission button b9 ... Power supply unit C1-Cm ... directional antenna (antenna) D ... product information rewriting device d1-dm ... transmission / reception device dx ... wireless control device dy ... IC card position supplementary device E ... store management device (product information management means) e1 ... Server e2 ... Product information database e3 ... Terminal

Claims (5)

[Claims] 1. A merchandise information storage means (A) provided to each merchandise in a store and storing merchandise information of the merchandise to which the merchandise is provided.
1 to An); and a product information display means (B) carried by the customer of the store, and accessing the product information storage means to acquire and display the product information of the product. Referral system. 2. The in-store product introduction system according to claim 1, wherein the product information storage means is an IC card. 3. An antenna (C1 to Cm) provided in the store for transmitting and receiving radio waves to and from the product information storage means, a product information management means (E) for centrally managing the product information of each product in the store, 3. A product information rewriting device (D) for updating the product information stored in the product information storage means via the antenna based on the product information of the product information management means. In-store product introduction system. 4. The merchandise information rewriting device periodically reads out merchandise information from a merchandise information management means and updates merchandise information stored in a merchandise information storage means.
In-store product introduction system described. 5. The product information rewriting device, wherein antennas are spaced apart from each other at a plurality of locations in a store, and the product information rewriting device designates an antenna having the highest electric field intensity of a radio wave received from each product information storage unit as a product information update antenna. The in-store product introduction system according to claim 3, wherein the product information is updated by performing the update.