JP2000270262A - Divided television commercial - Google Patents

Abstract

PROBLEM TO BE SOLVED: To lower the unit piece of commercials by dividing the entire screen into a plurality of pieces and allowing different sponsors to show different commercials on the respective divided screens so as to simultaneously televise many commercials. SOLUTION: One entire screen 1 is divided into a plurality of pieces to allow different sponsors to show different commercials in the respective divided screens 2 to 5 so as to simultaneously televise many commercials. Thus, a plurality of commercials can be televised simultaneously. Since the televising charge of a television commercial is decided corresponding to the length of a televising time in the form of selling a time frame, a unit piece per period is lowered by dividing payment for the charge to the plurality of sponsors of simultaneously televising commercials. Thus, the commercial televising charge per sponsor is lowered to televise a television commercial at cost lower than conventional ones and more companies become able to televise television commercials.

Description

DETAILED DESCRIPTION OF THE INVENTION

According to the present invention, when a television broadcast station broadcasts a commercial, a television screen to be transmitted is divided into a plurality of screens, and a plurality of sponsors' CMs are broadcast on each divided screen at a time. .

Conventionally, when broadcasting a commercial on a television, a certain sponsor buys a certain period of time to advertise the company, but in this method, the sponsor bears the entire amount of the broadcasting fee for that time. There must be.

[0003] Since the present invention is a method of broadcasting a plurality of CMs at a time, the broadcasting fee in this time frame is not one company,
You have to pay for it with multiple sponsors.

[0004] In this way, the exclusive screen can be reduced, but the CM can be broadcast at a lower rate for sharing by a plurality of sponsors. Further, since the commercials of a plurality of sponsors are simultaneously broadcasted, it is easy to associate other products that have been simultaneously broadcasted with each other, and a synergistic effect of advertisement can be expected, such as seeing a product of company A and recalling a product of company B.

BACKGROUND OF THE INVENTION Television commercial broadcasting technology.

2. Description of the Related Art A conventional television commercial is an exclusive system for advertising only one company or one product on one entire screen. Depending on the content of the CM, one whole screen may be divided into a plurality of screens, but this is for the purpose of promoting one company or one product, and is not intended to promote a plurality of sponsors at the same time. Was. In addition, in the case of a co-sponsor, a plurality of sponsor names and product names may be simultaneously broadcasted on one entire screen, but each CM is not performed on a divided screen. In addition, some television receivers are capable of simultaneously receiving a plurality of stations on a screen such as a CRT or a liquid crystal display, but this is only a method that allows simultaneous viewing of a plurality of stations. The transmitting side does not simultaneously broadcast a plurality of CMs.

A plurality of Cs are simultaneously transmitted by one station.
Broadcast M and increase the efficiency of CM.

Means for Solving the Problems One whole screen is divided into a plurality of screens, and a separate sponsor performs a separate CM on each of the divided screens, thereby simultaneously broadcasting a large number of CMs. is there.

SUMMARY OF THE INVENTION A technique for broadcasting an entire screen in a divided manner.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS As shown in FIG. 1, a television screen is divided (in the example, it is divided into four, but any number may be divided), and separate CMs are broadcast on each divided screen.

According to the present invention, a plurality of commercials can be broadcast simultaneously. Since the price of a TV commercial is determined by the amount of time to be broadcast in the form of selling time slots, the price can be divided and paid by a plurality of sponsors who simultaneously display the cost, and the unit price per hour is low. Become. As a result, it is possible to reduce the CM broadcasting fee per sponsor and to reduce the cost of TV commercials at a lower price than before.
Can be broadcasted, and more companies
Will be able to participate. For commercial sponsors, more efficient advertising can be performed more economically, and advertising activities for consumers can be performed at lower cost, leading to economic revitalization.

[Brief description of the drawings]

FIG. 1 is a perspective view showing an embodiment in which a screen is divided and a plurality of CMs are broadcast.

[Explanation of symbols]

 1 Overall screen of television 2 Divided screen showing CM of Company A 3 Divided screen showing CM of Company B 4 Divided screen showing CM of Company C 5 Company D Split screen showing commercials

Claims (2)

[Claims] 1. A system in which one screen broadcast on a television or the like is divided into a plurality of screens, and a plurality of commercials are simultaneously broadcast at a time. 2. The method of dividing and selling to a plurality of sponsors by setting a time of a CM to be broadcast on a television or the like to be simultaneous and simultaneously displaying a plurality of CMs.