JP2000256140A - Selection of hair cosmetics - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a selection method for hair cosmetics that permit the reasonable and systematic selection of hair cosmetics meeting the hair quality and the needs of the customers. SOLUTION: Hair cosmetics are classified into the cosmetics for washing the hair, the cosmetics for conditioning the hair and the cosmetics for styling the hair. Thus, the hair cosmetics are selected on the basis of the hair quality of the customer, the basic hair style, the information relating hair troubles and/or the requirement of the customer on the hair finish.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for selecting a hair cosmetic such as a shampoo, a hair rinse, a hair treatment, a hair pack, and a hair styling agent. The present invention relates to a method for rationally selecting hair cosmetics.

[0002]

2. Description of the Related Art Generally, hair cosmetics such as shampoos, hair rinses, and hair treatments are displayed on display shelves for self-sale, and are sold in such a manner that customers themselves select and purchase their favorite ones. On the other hand, for customers who are interested in hair care, sales staff or counselors provide counseling at stores or on-site sales destinations based on product information given by manufacturers, and respond to customer's hair quality etc. Recommendations have been made for hair cosmetics. There are also counseling in beauty salons, barbers, and aesthetic salons.

[0003]

However, the fact is that each manufacturer sells a wide variety of hair cosmetics, and the product composition itself is becoming similar. Therefore, how impressive counseling can be tailored to each customer's needs and how rationally the best product can be selected for each customer can be determined by the customer's satisfaction and motivation to purchase. It is a big point to draw.

Therefore, recently, the amount of water in the hair is measured using a dedicated measuring device or the like, and an enlarged image of the hair is observed. However, the fact is that simply measuring the moisture content of the hair in this way does not really lead to recommending a product that meets the hair quality and needs of the customer. In addition, compared to cosmetics used for the face, hair cosmetics tend not to have detailed information on their characteristics and usage methods systematically. There was also a problem that it was difficult to provide important information.

The present invention has been made in view of the above-mentioned circumstances, and rationally selects hair cosmetics that meet the customer's hair quality and needs from a total point of view, and also uses a method of using the same. It is an object of the present invention to provide a method for selecting a hair cosmetic that can be presented in an easily understandable manner.

[0006]

Means for Solving the Problems In order to achieve the above object, the method for selecting a hair cosmetic of the present invention has the following constitution. That is, the method for selecting a hair cosmetic according to the first invention is a hair cosmetic, a cosmetic for cleaning hair,
At least three groups of hair cosmetics are classified into at least three types of cosmetics for conditioning hair and cosmetics for styling hair. A hair cosmetic is selected from at least one hair cosmetic group.

The method for selecting a hair cosmetic according to the second invention is characterized in that the hair cosmetic is a cosmetic for cleaning hair,
At least three hair cosmetic groups are classified into at least three types of cosmetics for conditioning hair and cosmetics for styling hair, and among the hair cosmetic groups according to the basic hair style of the customer. Selecting a hair cosmetic from at least one group of hair cosmetics.

The method for selecting a hair cosmetic according to the third invention is characterized in that the hair cosmetic comprises a cosmetic for cleaning hair, a cosmetic for conditioning hair, and a cosmetic for styling hair. At least three hair cosmetic groups are classified into at least three types, and at least one of the hair cosmetic groups based on the information on the hair trouble of the customer and / or the information on the finishing method desired by the customer. A hair cosmetic is selected from a cosmetic group.

Further, the method for selecting a hair cosmetic according to the fourth invention is characterized in that the hair cosmetic comprises a cosmetic for cleaning hair, a cosmetic for conditioning hair, and a cosmetic for styling hair. The hair is classified into at least three types to form at least three hair cosmetic groups, and based on the customer's hair quality and basic hairstyle, and information on the customer's hair trouble and / or information on the finishing method desired by the customer, A hair cosmetic is selected from at least one hair cosmetic group among the cosmetic groups.

In the method for selecting a hair cosmetic according to the present invention, a method of taking out the hair cosmetic from a container, a method of applying the hair cosmetic taken out of the container to hair, and a method of finishing each hair cosmetic. It is preferable to set it.

[0011]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, a method for selecting a hair cosmetic of the present invention will be specifically described. In the method for selecting a hair cosmetic of the present invention, first, the hair cosmetic is classified into at least three types of cosmetics for cleaning hair, cosmetics for conditioning hair, and cosmetics for styling hair. To form at least three hair cosmetic groups.
The group of cosmetics for cleaning hair (hereinafter referred to as hair care cosmetics) includes hair cosmetics such as shampoos, hair rinses, hair treatments, and hair packs. That is, this hair care cosmetic is used to clean hair and repair hair damage to improve hair quality. Improving hair quality means giving hair that is too soft and stiff without stiffness and, on the contrary, supple hair that is too stiff. For this purpose, hair care cosmetics are provided with at least two types of hair cosmetics for each of these two types of hair.

The group of the above-mentioned cosmetics for preparing hair (hereinafter referred to as hair foundation cosmetics) includes hair cosmetics such as hair treatment foams, hair treatment lotions, and hair treatment sprays. That is, this hair foundation cosmetic is used to make a hair base that is easy to styling while repairing the damage to the hair, for example, by giving gloss while drying the hair.

The group of cosmetics for styling the hair (hereinafter referred to as hair makeup cosmetics) includes hair cosmetics such as styling foams, styling creams and styling sprays. That is, this hair makeup cosmetic is used to form a hairstyle while repairing the damage to the hair, maintain the hairstyle, and protect the hair from ultraviolet rays, drying, and the like.

Thus, using the thus configured hair cosmetic, a hair cosmetic can be selected as follows. That is, first, the customer who selects the hair cosmetics is observed. This observation is performed, for example, on the following five points, so that hair cosmetics suitable for the customer can be appropriately and rationally selected.

The first observation point is "whether there is gloss". In general, it is said that the hair of a person who has a perm, a person who has a hair color, and a person who has long hair often has no gloss. For a person determined to have no gloss based on this observation, a cosmetic that has an effect of giving gloss to the hair is selected from at least one of the three hair cosmetic groups. For selection, for example, select a shampoo and a hair rinse that gives gloss to hair from the group of hair care cosmetics, and also select a treatment lotion that gives gloss to hair from the group of hair foundation cosmetics, and the same from the group of hair makeup cosmetics. As in the case of selecting a styling foam that gives gloss to hair, a combination of hair cosmetics having an effect of giving gloss to hair can be selected from each of the three hair cosmetic groups.

The second observation point is "presence / absence of volume". For a person whose hair has too much volume, a hair cosmetic having an effect of suppressing the volume is selected from at least one of the three hair cosmetic groups. That is, from the group of hair care cosmetics, select shampoo, hair rinse, etc. to moisten the hair,
From the group of hair foundation cosmetics, a treatment form or the like for suppressing the volume of the hair is selected. Furthermore, since it is most effective to finish with a hair makeup cosmetic in order to suppress the volume, a hair makeup cosmetic that can reduce the volume and prepare the hair style is selected.

For those who want a volume,
From at least one group among the above three groups of hair cosmetics, a hair cosmetic having an effect of giving volume to hair is selected. That is, from the group of hair care cosmetics, a shampoo, a hair rinse and the like of a smooth type that gives a volume to hair are selected, and from the group of a hair foundation cosmetics, a treatment spray and the like that give a volume by blow finishing are selected. Further, a styling spray or the like for maintaining the volume is selected from the group of hair and makeup cosmetics.

The third observation point is “basic hairstyle”. Hairstyles can be broadly divided into three basic hairstyles: wave styles, straight styles, and layer styles. Each of these three basic hairstyles has a preferable finishing method, and the above-mentioned hair foundation cosmetics and hair makeup cosmetics can be selected according to the preferable finishing methods. That is, in the wave style, first, a natural dry finish is applied, and finally, a wet finish for giving a hair a wet feeling or a natural finish for a natural feeling is applied. Then, select a hair foundation cosmetic that fits naturally dry finish, and finally use a hair makeup cosmetic that fits the wet finish if you want a wet finish, and a hair makeup that fits the natural finish to have a natural finish. Choose cosmetics. In the straight style, first, blow finish is applied, and final finish is natural finish. Therefore, a hair foundation cosmetic suitable for the blow finish is selected, and a hair makeup cosmetic suitable for the natural finish is selected. Then, in the layer style, first, a blow finish is performed, and finally, a hard finish or a natural finish that firmly solidifies the hairstyle is applied. Therefore, select a hair foundation cosmetic that fits the blow finish, select a hair makeup cosmetic that fits the hard finish if you want a hard finish, and select a hair makeup cosmetic that fits the natural finish if you want a natural finish. I do. Further, in addition to the selection of the hair cosmetics suitable for each finish, a point makeup cosmetic or the like for the point finish of the bangs or the like can also be selected.

The fourth observation point is "whether or not a styling agent is used". The styling agent is a hair cosmetic such as a styling foam and a styling cream, and is included in the group of the hair makeup cosmetics in the above classification. In this observation,
For the person using the styling agent, based on the presence or absence of the gloss of the hair according to the first observation point, select a hair care cosmetic and a hair foundation cosmetic, or select the basic hair according to the third observation point. Based on the style, select a more suitable hair foundation cosmetic and hair makeup cosmetic. For a person who does not use a styling agent, a hair foundation cosmetic and a hair makeup cosmetic are selected based on the basic hairstyle according to the second observation point and the desired finishing method.

The fifth observation point is the “face line”. The face line is how the bangs are treated, roughly divided and raised,
It can be divided into three face lines, lowered and divided. For those who are raising, either lowering or finishing separately, for those who are lowering, raising or finishing separately, for those who are further dividing Either the method of finishing up and the method of finishing down,
That is, a finishing method different from the conventional one is proposed, and a hair foundation cosmetic and / or a hair makeup cosmetic that matches the finishing method are selected. In this way, by proposing a different arrangement method from the past and selecting hair cosmetics that match the method, we will give customers new discoveries and realize their own finishing methods Can be provided.

[0021] In addition, a hair cosmetic is selected from at least one of the three hair cosmetic groups based on information on the customer's hair trouble and / or information on the finishing method desired by the customer. By
It is possible to rationally select hair cosmetics that meet customer's hair quality and needs. Information on the hair trouble and / or information on the finishing method desired by the customer can be obtained by interviewing the customer at a store or at a sales outlet. This information can be broadly divided into, for example, three problems: damage-related worries, gloss / splash-related worries, and fashionable worries (requests).

The following can be cited as an example of the problem of the damage system. In other words, worries such as "Dry hair is easy to dry and you are worried about dryness after shampooing", "There is no suppleness and it is easy to get damaged" It is.
And for customers who have such troubles,
It is preferable to select a suitable hair cosmetic from the group of the hair care cosmetics among the three hair cosmetics. In other words, for customers who say that their hair is easy to dry and they are worried about the dryness of the hair after shampooing, select a shampoo that gives the hair the moistness it needs while keeping it moist and gives it a smooth, finger-friendly hair. And
For customers who say "they are not supple and are easily damaged," select a hair pack that allows the nutrients to penetrate deep into the hair by the heat effect and finish the hair with a firm and supple hair. And split ends and cut hairs. "
By selecting a hair treatment that blends into the wet hair after shampooing and finishes the hair with gloss and cohesion, it selects the appropriate hair cosmetics that eliminates the worries of the damage system that each customer has can do.

The following problems can be cited as the problems of the gloss / splash system, for example. In other words, there are problems such as "prone to splash and bedclothes" and "hair easily damaged by heat at the time of blowing". For customers who have such troubles, it is preferable to select a suitable hair cosmetic from the group of hair foundation cosmetics among the three hair cosmetics. In other words, for customers who say "prone to splashes and bedcloths", select a treatment lotion that gives hair moisture and make it easy to style, and customers who say "hair is easily damaged by the heat of blowing" On the other hand, by selecting a treatment form that protects hair from heat and dryness while keeping the hair dry and adjusting the hair to a coherent hair, it is possible to select an appropriate hair cosmetic that eliminates the problems of gloss and splash. it can.

The following are examples of worries (requests) of the fashionable system. That is,
There are demands such as "I want to maintain my hairstyle for a long time" and "I want to enjoy the arrangement without hardening while giving moisture to the hair." For customers who have such demands, it is preferable to select a suitable hair cosmetic from the group of the hair makeup cosmetics among the three hair cosmetics groups. In other words, for customers who want to maintain their hairstyle for a long time, choose a styling spray that lasts the hairstyle by the action of fine particles, and say, "I want to enjoy the arrangement without hardening while giving moisture to the hair." For customers, by choosing a styling cream that moistens and soothes the hair and allows for moving and partial arrangements without hardening the hair, appropriate hair makeup that satisfies the demands of fashionable systems You can choose the fee.

In the above-mentioned hair cosmetics, a method of taking out the hair cosmetics from the container (hereinafter referred to as a method of applying) and a method of applying the hair cosmetics taken out of the container to the hair (hereinafter referred to as usage), respectively. ) And finishing method (hereinafter referred to as finishing method). For example,
Regarding the treatment foam in the hair foundation cosmetics group, the method of dispensing is as follows: “Shake the bottle up and down to make it easy to foam, push the push part downward with your finger, and pick up the foam” (Fig. 1) (See (A)), and how to use it, "Squeeze the foam with both hands and spread it over the entire hair,
(Refer to FIG. 1 (B)), and the finishing method is defined as "apply a dryer and blow and adjust."

As for the styling cream in the group of hair and makeup cosmetics, the method of dispensing is defined as "push up the cap, take out about 1 cm, and pick it up" (see FIG. 2 (A)). "Apply the cream to both palms and fingers to make it easier to spread." (See Fig. 2 (B))
It is determined, and the finishing method is `` to match the styling,
It stretches over the hair and forms it ". For the hair cosmetics belonging to the hair and makeup cosmetics group, the finishing method is determined in more detail as technique information. In other words, as a method of applying to the surface of the hair, "stretch on the surface of the hair like stroking with the palms of both hands,
After that, finish with a brush or comb "(see Fig. 3), and as a way of making the movement," put it on the fingers of both hands, pinch the layer or shaggy tip and let it flow in the direction you want to move, in the case of wave hair (See Fig. 4) Apply lightly to your hair surface and hair tips with your fingers. (See Fig. 4.) From the hair to the tip of the hair and apply it to the entire hair ”(see FIG. 5).

As described above, for each hair cosmetic, how to put out, use, and finish the hair cosmetic is determined, and the customer is provided with the information by selecting and purchasing the hair cosmetic. In addition, it becomes possible to appropriately use hair cosmetics suitable for oneself.

In the above embodiment, the hair cosmetics, the hair foundation cosmetics, and the hair makeup cosmetics are classified into three types. In the hair cosmetic selection method of the present invention, in addition to this classification, for example, a hair cosmetic group for performing point makeup such as bangs can also be configured. Further, when selecting a hair cosmetic, it is possible to select a hair cosmetic from all of these hair cosmetic groups and provide the total, or to provide an optimal hair cosmetic from only one group. Can also be selected.

[0029]

As described above, according to the method for selecting a hair cosmetic of the present invention, it is possible to select a hair cosmetic that meets the customer's hair quality and needs very rationally and systematically. .

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing an example of information in a method for selecting a hair cosmetic of the present invention.

FIG. 2 is an explanatory diagram showing an example of information in the method for selecting a hair cosmetic of the present invention.

FIG. 3 is an explanatory diagram showing an example of technique information in the method for selecting a hair cosmetic of the present invention.

FIG. 4 is an explanatory diagram showing an example of technique information in the method for selecting a hair cosmetic of the present invention.

FIG. 5 is an explanatory diagram showing an example of technique information in the hair cosmetics selecting method of the present invention.

Claims (5)

[Claims] At least three hair cosmetic groups, which are classified into at least three types of hair cosmetics, cosmetics for cleaning hair, cosmetics for conditioning hair, and cosmetics for styling hair. And selecting a hair cosmetic from at least one hair cosmetic group of the hair cosmetics group according to the hair quality of the customer. 2. A hair cosmetic composition comprising at least three types of hair cosmetics classified into at least three types of cosmetics for cleaning hair, cosmetics for conditioning hair, and cosmetics for styling hair. And selecting a hair cosmetic from at least one of the hair cosmetics among the hair cosmetics according to the basic hairstyle of the customer. 3. A group of at least three hair cosmetics, wherein hair cosmetics are classified into at least three types of cosmetics for cleaning hair, cosmetics for conditioning hair, and cosmetics for styling hair. And selecting a hair cosmetic from at least one of the hair cosmetics among the hair cosmetics based on information on a customer's hair trouble and / or information on a finishing method desired by the customer. How to choose hair cosmetics to do. 4. A group of at least three hair cosmetics by classifying hair cosmetics into at least three types of cosmetics for cleaning hair, cosmetics for conditioning hair, and cosmetics for styling hair. And based on the customer's hair quality and basic hairstyle, and information on the customer's hair troubles and / or information on the finishing style desired by the customer, from at least one of the hair cosmetics groups A method for selecting a hair cosmetic, comprising selecting a hair cosmetic. 5. The method according to claim 1, wherein a method of taking out the hair cosmetics from the container, a method of applying the hair cosmetics taken out of the container to the hair, and a method of finishing the hair cosmetics are defined. 3. A method for selecting a hair cosmetic according to item 1.