ITBA20080050A1

ITBA20080050A1 - SHOPPING CART FOR THE EXHIBITION OF OLIVE OIL BOTTLES FOR FOOD BETWEEN DIFFERENT BRANDS.

Info

Publication number: ITBA20080050A1
Application number: IT000050A
Authority: IT
Original assignee: Capital Brand S R L
Priority date: 2008-11-07
Filing date: 2008-11-07
Publication date: 2010-05-08
Also published as: IT1392615B1

Description

La presente invenzione si riferisce ad un carrello per il trasporto di bottiglie di oli alimentari contraddistinte da marchi diversi, da servire allâ€™interno di selezionati ristoranti. The present invention refers to a trolley for transporting bottles of edible oils marked by different brands, to be served inside selected restaurants.

PiÃ¹ in particolare lâ€™invenzione si riferisce ad un nuovo contenitore avente esternamente la conformazione di unâ€™oliva e allâ€™interno una serie di alloggiamenti per la collocazione di bottiglie dâ€™olio dâ€™oliva, lasciandone visibili le etichette ovvero i marchi che contraddistinguono gli oli contenuti in esse, allo scopo di favorire la diffusione del concetto commerciale di presentazione e mescita degli oli alimentari presso selezionati ristoranti e altresÃ¬ a scopo promozionale in campagne pubblicitarie. More specifically, the invention refers to a new container having the shape of an olive on the outside and a series of housings for placing olive oil bottles on the outside, leaving the labels or labels visible. the brands that distinguish the oils contained in them, in order to promote the dissemination of the commercial concept of presentation and serving of edible oils in selected restaurants and also for promotional purposes in advertising campaigns.

Il miglioramento delle condizioni generali di vita, la ricerca di stili di vita salutistici sempre piÃ¹ pronunciati, ha favorito una sempre piÃ¹ acuta attenzione altâ€™ alimentazione quotidiana. In questa logica, la scelta specifica di oli dâ€™oliva da abbinarsi appropriatamente a differenti pietanze risulta ormai ricercata da un numero sempre crescente di consumatori. The improvement of the general conditions of life, the search for more and more pronounced healthy lifestyles, has favored an ever more acute attention to daily nutrition. In this logic, the specific choice of olive oils to be matched appropriately with different dishes is now sought after by an ever increasing number of consumers.

La scelta dellâ€™olio, al pari di quella dei vini, viene effettuata in base allâ€™abbinamento con le portate, ovvero in funzione delle diverse provenienze geografiche che esaltano in modo tipico il sapore, il colore, lâ€™odore: caratteristiche, queste, in grado di enfatizzare i sapori delle pietanze. The choice of oil, like that of wines, is made on the basis of the combination with the courses, that is, according to the different geographical origins that typically enhance the flavor, color, smell: characteristics , these, able to emphasize the flavors of the dishes.

Attualmente, comâ€™Ã ̈ noto, esistono carrelli portavivande e porta bottiglie, per la maggior parte utilizzati per una facile presentazione e mescita di vini, liquori e altri similari prodotti. Currently, as is well known, there are food trolleys and bottle holders, mostly used for an easy presentation and serving of wines, spirits and other similar products.

Tuttavia lo stato dellâ€™arte non comprende carrelli portabottiglie atterri immediatamente il contenuto delle relative bottig However, the state of the art does not include bottle trolleys as they immediately land the contents of the related bottles

In particolare non esistono carrelli portabottiglie aventi una particolare conformazione che faccia istintivamente comprendere al consumatore il tipo di prodotto contenuto nelle bottiglie in esso inserite. In particular, there are no bottle-holder trolleys having a particular shape that makes the consumer instinctively understand the type of product contained in the bottles inserted therein.

Scopo principale della presente invenzione Ã ̈, tra gli altri, quello di fornire uno strumento di promozione, attraverso cui diventi possibile scoprire e conoscere le diverse varietÃ di olio in una panoramica dâ€™insieme; uno strumento â€œvetrinaâ€ altamente funzionale grazie alla sua praticitÃ di utilizzo. The main purpose of the present invention is, among others, to provide a promotional tool, through which it becomes possible to discover and learn about the different varieties of oil in an overall overview; a highly functional â € œShowcaseâ € tool thanks to its ease of use.

In altri termini scopo della presente invenzione Ã ̈ quello di fornire un mezzo industriale per promuovere industrialmente la produzione degli oli dâ€™oliva utilizzati per usi alimentari e gli impianti industriali consistenti in macchine di elevato valore tecnologico favorendo la produzione dellâ€™olio dâ€™oliva e pertanto la sua esportazione visto che lâ€™Italia Ã ̈ uno dei principali produttori. In other words, the purpose of the present invention is to provide an industrial means to industrially promote the production of olive oils used for food and industrial plants consisting of machines of high technological value, favoring the production of olive oil. Olive and therefore its export since Italy is one of the main producers.

Un altro scopo importante della presente invenzione Ã ̈ di fornire un mezzo per pubblicizzare, nei locali frequentati da intenditori di oli dâ€™oliva commestibili, i marchi nazionali e internazionali che contraddistinguono detti oli dâ€™oliva allo scopo di indirizzare il consumatore verso particolari qualitÃ . Another important purpose of the present invention is to provide a means of advertising, in the places frequented by connoisseurs of edible olive oils, the national and international brands that distinguish said olive oils in order to direct the consumer towards particular quality.

Unâ€™esecuzione preferita del carrello secondo la presente invenzione Ã ̈ descritta nel seguito ed illustrata dalle Figure delle tavole di disegni allegate, che si riferiscono rispettivamente a: figura 1 - una vista del carrello con contenitore olivoidale in posizione di chiusura; figura 2 - il carrello di figura 1 con contenitore olivoidale in posizione di apertura e contenete sei bottiglie di olio dâ€™oliva; A preferred embodiment of the trolley according to the present invention is described below and illustrated by the Figures of the attached drawing tables, which refer respectively to: figure 1 - a view of the trolley with olive container in the closed position; figure 2 - the trolley of figure 1 with olive container in the open position and containing six bottles of olive oil;

figura 3 - una vista frontale del carrello porta oli, con contenitore olivoidale in posizione di apertura, durante il prelevamento di una bottiglia dâ€™olio dâ€™oliva; figure 3 - a front view of the oil-carrying trolley, with the olive container in the open position, during the removal of a bottle of olive oil;

figura 4 - la sezione verticale del carrello lungo il relativo asse centrale; figure 4 - the vertical section of the trolley along its central axis;

figura 5 - una vista dallâ€™alto del contenitore di figure precedenti; figure 5 - a top view of the container of previous figures;

figura 6 - la sezione A-A del carrello di figura 3 in cui sono visibili dallâ€™alto le sei sedi cilindriche per Finserimento delle bottiglie dâ€™olio; figure 6 - section A-A of the trolley in figure 3 in which the six cylindrical seats for inserting the oil bottles are visible from above;

figura 7 - una vista frontale in preassemblaggio del carrello porta oli delle figure precedenti. figure 7 - a pre-assembled front view of the oil-carrying trolley of the previous figures.

11 carrello porta oli 1 secondo la presente invenzione Ã ̈ costituito da un corpo centrale 2 cavo, che ricorda nella forma unâ€™oliva, sorretto inferiormente da un piedistallo 3 e provvisto superiormente di un elemento ornamentale 4 rappresentante una foglia dâ€™ulivo e fungente altresÃ¬ da maniglia. The oil-carrying trolley 1 according to the present invention consists of a hollow central body 2, which resembles an olive in shape, supported below by a pedestal 3 and provided above with an ornamental element 4 representing an olive leaf and also acting as a handle.

II piedistallo 3 Ã ̈ composto da una base carrellata 5, provvista di ruote piroettanti 6 e di una piastra di stabilizzazione 16 avente la funzione di evitare il ribaltamento del carrello, e di uno stelo assiale 7 che collega la base 5 al corpo a forma di oliva 2. The pedestal 3 is composed of a wheeled base 5, equipped with swiveling wheels 6 and a stabilization plate 16 having the function of preventing the trolley from overturning, and an axial stem 7 which connects the base 5 to the body in the shape of a olive 2.

Il corpo centrale olivoidale cavo 2 Ã ̈ suddiviso orizzontalmente in due calotte semiolivoidali una inferiore 8 per il contenimento delle bottiglie 10 di olio dâ€™oliva e una superiore 9 fungente da coperchio del corpo centrale 2. The hollow olive central body 2 is divided horizontally into two semi-olive caps, a lower 8 for containing the 10 bottles of olive oil and an upper 9 acting as a lid for the central body 2.

La calotta inferiore 8 Ã ̈ dotata superiormente di una rastrelliera circolare 11, fissata su appoggi 17, provvista di fori circolari 12 per Finserimento di cestelli cilindrici amovibili 13, chiusi inferiormente e aperti superiormente, atti a permettere lâ€™alloggiamento delle bottiglie 10. A tale scopo i cestelli cilindrici 13 sono provvisti, perimetralmente allâ€™apertura superiore, di collarini 14 per il relativo bloccaggio una volta inseriti nella rastrelliera 11. The lower cap 8 is equipped at the top with a circular rack 11, fixed on supports 17, provided with circular holes 12 for the insertion of removable cylindrical baskets 13, closed at the bottom and open at the top, suitable for housing the bottles 10. A for this purpose the cylindrical baskets 13 are provided, perimetrically at the upper opening, with collars 14 for their locking once inserted in the rack 11.

Sullâ€™asse centrale del carrello, interposto tra la base carrellata 5 e la calotta superiore 9 e passante attraverso lo stelo 7, Ã ̈ disposto un albero telescopico verticale 15 provvisto al suo interno di un pistone che, azionato con mezzi idonei, ad esempio di tipo idropneumatico, permette lâ€™apertura del corpo centrale 3 mediante sollevamento della calotta superiore 9. On the central axis of the carriage, interposed between the trolley base 5 and the upper cap 9 and passing through the stem 7, there is a vertical telescopic shaft 15 provided inside it with a piston which, activated by suitable means, for example hydropneumatic type, it allows the opening of the central body 3 by lifting the upper cap 9.

Lâ€™estensione dellâ€™albero telescopico 15 Ã ̈ tale da permettere la visione completa delle bottiglie contenute allâ€™interno corpo centrale 2 e dei relativi marchi; a tale scopo, in concomitanza con lâ€™apertura del corpo centrale Ã ̈ prevista lâ€™accensione di un sistema di illuminazione idoneo, ad esempio a fibre ottiche, realizzando in tal modo un ulteriore effetto pubblicitario molto suggestivo che esalta detti marchi e conseguentemente gli oli contenuti nelle bottiglie. The extension of the telescopic shaft 15 is such as to allow a complete view of the bottles contained inside the central body 2 and the relative brands; for this purpose, in conjunction with the opening of the central body, the ignition of a suitable lighting system, for example with optical fibers, is provided, thus creating a further very suggestive advertising effect that enhances said brands and consequently the oils contained in the bottles.

Il sollevamento della calotta superiore 9 del corpo centrale 2, oltre che con un sistema idropneumatico, puÃ² avvenire mediante altri mezzi idonei, motorizzati e non, telecomandati e non, e con differenti caratteristiche di sollevamento, corsa, accelerazione e velocitÃ di funzionamento. The lifting of the upper cap 9 of the central body 2, as well as with a hydropneumatic system, can take place by means of other suitable means, motorized or not, remote-controlled or not, and with different lifting, stroke, acceleration and operating speed characteristics.

Lo spostamento del carrello mediante le ruote piroettanti 6 della base 5 puÃ² essere manuale, mediante trascinamento, o in alternativa telecomandato e le sue dimensioni, il numero dei cestelli 13 per lâ€™alloggiamento delle bottiglie e la forma di detti cestelli 13 possono variare. Lâ€™involucro esterno del piedistallo e del corpo centrale olivoidale, sono realizzati in materiali plastici quali ad esempio PVC colorato, opaco o in alternativa trasparente. The movement of the trolley by means of the pivoting wheels 6 of the base 5 can be manual, by dragging, or alternatively remote controlled and its dimensions, the number of baskets 13 for housing the bottles and the shape of said baskets 13 can vary. The outer casing of the pedestal and the olive-colored central body are made of plastic materials such as colored, opaque or, alternatively, transparent PVC.

La particolare conformazione del carrello porta oli secondo la presente invenzione permette di evidenziare il prodotto contenuto nelle singole bottiglie inserite nel carrello e quindi pubblicizzarne il marchio. The particular conformation of the oil-carrying trolley according to the present invention allows to highlight the product contained in the individual bottles inserted in the trolley and therefore to advertise the brand.

In altri termini detto carrello permette lâ€™esibizione di bottiglie dâ€™olio dâ€™oliva alimentare contraddistinte da marchi diversi, in modo tale da incrementarne la produzione industriale e commerciale in ambienti idonei, quali ad esempio selezionati ristoranti, esercizi commerciali, esposizioni fieristiche e similari, ecc. In other words, this trolley allows the display of food olive oil bottles marked by different brands, in such a way as to increase their industrial and commercial production in suitable environments, such as selected restaurants, shops, exhibitions. fairs and similar, etc.

La presente domanda per invenzione Ã ̈ stata illustrata facendo riferimento ad unâ€™esecuzione preferita; vÃ inteso comunque che lo scopo delle rivendicazioni allegate alla presente descrizione non deve essere limitato soltanto a detta esecuzione. Al contrario, lâ€™ambito dei diritti in conformitÃ con la presente invenzione deve includere tutte le modifiche, correzioni o simili purchÃ© queste siano incluse nellâ€™ambito delle rivendicazioni allegate. The present invention application has been illustrated with reference to a preferred embodiment; however, it is understood that the scope of the claims attached to the present description must not be limited only to said embodiment. Conversely, the scope of the rights in accordance with the present invention must include all modifications, corrections or the like as long as these are included within the scope of the attached claims.

Claims

Claims 1 â € œCart for the exhibition of food olive oil bottles distinguished by different brandsâ € characterized by the fact that its conformation is such as to immediately highlight the product contained in the individual bottles inserted in the cart and to advertise the brands and producers of the various qualities of oils.

2 Trolley as per claim 1 characterized by the fact of highlighting, in an overall panoramic view, different varieties of oils to be discovered and known as a â € œShowcaseâ € tool for the promotion and dissemination of the commercial concept of presentation and pouring of edible oils at selected restaurants, fairs, conferences, etc.

3. Trolley according to the preceding claims characterized by a hollow central body (2), in the shape of an olive, supported by a pedestal (3) and divided horizontally into two caps, one lower (8), for containing the bottles (10 ) of olive oil, and an upper one (9), acting as a lid of the central body (2), the lower cap (8) being equipped with a circular rack (11), fixed on supports (17) and provided with circular holes (12), for the insertion of removable cylindrical baskets (13), closed at the bottom and open at the top, supporting and containing said bottles (10).

4. Trolley as per the preceding claims characterized in that on its central axis, interposed between the base (5) of the pedestal (3) and the upper cap (9), there is a vertical telescopic shaft (15) provided with its inside of a piston which, activated with suitable means, allows the opening of the central body (2) by lifting the upper cap (9), the base (5) being equipped with swivel wheels (6) and a stabilization plate (16).

5. Trolley as per the preceding claims characterized by the fact that, to facilitate its movement and manual opening, as well as to improve its appearance similar to that of an olive, the upper cap (9) is provided with a element (4) in the shape of an olive leaf, acting as a handle.

6. Trolley as per the preceding claims characterized in that the lid (9) can be lifted by means of suitable systems including mechanical, hydropneumatic or meshing systems, electric motors, and the like, which can be operated manually or by remote-controlled systems.

7. Trolley as per the preceding claims characterized in that its movement by means of the swivel wheels (6) of the base (5) is manual or alternatively remote controlled.

8. Trolley according to the preceding claims characterized in that its dimensions, the number of baskets (13) for housing the bottles and the shape of said baskets (13) can vary.

9. Trolley as per the preceding claims, characterized in that the olive-shaped central body (2) is made of opaque or alternatively transparent plastic material, and can be illuminated by optical fibers.