IN2014CN01091A - - Google Patents

Info

Publication number
IN2014CN01091A
IN2014CN01091A IN1091CHN2014A IN2014CN01091A IN 2014CN01091 A IN2014CN01091 A IN 2014CN01091A IN 1091CHN2014 A IN1091CHN2014 A IN 1091CHN2014A IN 2014CN01091 A IN2014CN01091 A IN 2014CN01091A
Authority
IN
India
Prior art keywords
advertisement
adpoint
devices
distance
selecting
Prior art date
Application number
Inventor
Mathew Scott Corson
Vincent D Park
Arthur Stephens
Ranjith S Jayaram
Georgios Tsirtsis
Charles Cullen Childress
Original Assignee
Qualcomm Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Publication of IN2014CN01091A publication Critical patent/IN2014CN01091A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

Methods and apparatus related to selecting advertisements for presentation based on e.g. received signals from devices in the proximity to a user s communications device are described. In various embodiments a mobile device monitors for signals e.g. peer discovery or other signals from other devices which transmit e.g. broadcast advertisement related information. In various embodiments a device receives advertising information from an advertising device e.g. AdPoint. In the case of peer to peer signaling the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier distance to a store to which an advertisement relates and/or distance to a location to which an advertisement relates are taken into consideration when selecting an advertisement for presentation.
IN1091CHN2014 2011-09-07 2012-09-06 IN2014CN01091A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US13/226,715 US20130060634A1 (en) 2011-09-07 2011-09-07 Methods and apparatus for selecting advertisements
PCT/US2012/053984 WO2013036657A2 (en) 2011-09-07 2012-09-06 Methods and apparatus for selecting advertisements

Publications (1)

Publication Number Publication Date
IN2014CN01091A true IN2014CN01091A (en) 2015-04-10

Family

ID=46852409

Family Applications (1)

Application Number Title Priority Date Filing Date
IN1091CHN2014 IN2014CN01091A (en) 2011-09-07 2012-09-06

Country Status (7)

Country Link
US (1) US20130060634A1 (en)
EP (1) EP2754115A4 (en)
JP (1) JP5951777B2 (en)
KR (2) KR101883999B1 (en)
CN (1) CN103975353A (en)
IN (1) IN2014CN01091A (en)
WO (1) WO2013036657A2 (en)

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Also Published As

Publication number Publication date
EP2754115A2 (en) 2014-07-16
JP2014531616A (en) 2014-11-27
KR101883999B1 (en) 2018-07-31
WO2013036657A2 (en) 2013-03-14
KR20170016519A (en) 2017-02-13
CN103975353A (en) 2014-08-06
EP2754115A4 (en) 2015-07-08
JP5951777B2 (en) 2016-07-13
KR20140071420A (en) 2014-06-11
US20130060634A1 (en) 2013-03-07
WO2013036657A3 (en) 2014-05-22

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