IL299596A - זיהוי וניהול פרסומות קניבליסטיות לשיפור יעילות הפרסום באינטרנט - Google Patents

זיהוי וניהול פרסומות קניבליסטיות לשיפור יעילות הפרסום באינטרנט

Info

Publication number
IL299596A
IL299596A IL299596A IL29959622A IL299596A IL 299596 A IL299596 A IL 299596A IL 299596 A IL299596 A IL 299596A IL 29959622 A IL29959622 A IL 29959622A IL 299596 A IL299596 A IL 299596A
Authority
IL
Israel
Prior art keywords
listing
unpaid
serp
paid
designated
Prior art date
Application number
IL299596A
Other languages
English (en)
Original Assignee
Taskmaster Tech Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US16/922,593 external-priority patent/US11727434B2/en
Priority claimed from US17/011,449 external-priority patent/US11481806B2/en
Application filed by Taskmaster Tech Inc filed Critical Taskmaster Tech Inc
Publication of IL299596A publication Critical patent/IL299596A/he

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Credit Cards Or The Like (AREA)
  • Telephonic Communication Services (AREA)
IL299596A 2020-07-07 2021-04-23 זיהוי וניהול פרסומות קניבליסטיות לשיפור יעילות הפרסום באינטרנט IL299596A (he)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US16/922,593 US11727434B2 (en) 2020-07-07 2020-07-07 Management of cannibalistic ads to improve internet advertising efficiency
US17/011,449 US11481806B2 (en) 2020-09-03 2020-09-03 Management of cannibalistic ads to reduce internet advertising spending
PCT/US2021/028992 WO2022010560A1 (en) 2020-07-07 2021-04-23 Identification and management of cannibalistic ads to improve internet advertising efficiency

Publications (1)

Publication Number Publication Date
IL299596A true IL299596A (he) 2023-03-01

Family

ID=79553653

Family Applications (1)

Application Number Title Priority Date Filing Date
IL299596A IL299596A (he) 2020-07-07 2021-04-23 זיהוי וניהול פרסומות קניבליסטיות לשיפור יעילות הפרסום באינטרנט

Country Status (9)

Country Link
EP (1) EP4179493A4 (he)
JP (1) JP7702473B2 (he)
KR (1) KR20230085129A (he)
CN (1) CN115885304A (he)
AU (2) AU2021305814A1 (he)
CA (1) CA3185052A1 (he)
GB (1) GB2611975A (he)
IL (1) IL299596A (he)
WO (1) WO2022010560A1 (he)

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090037375A1 (en) * 2007-07-30 2009-02-05 Seok Won Cho Method and apparatus for the placement of advertisements in a search results page
US20090292677A1 (en) * 2008-02-15 2009-11-26 Wordstream, Inc. Integrated web analytics and actionable workbench tools for search engine optimization and marketing
US8396742B1 (en) * 2008-12-05 2013-03-12 Covario, Inc. System and method for optimizing paid search advertising campaigns based on natural search traffic
SG189289A1 (en) * 2010-10-05 2013-05-31 Baker Hughes Inc Method and apparatus for efficient implementation of design changes
US9158856B2 (en) * 2010-12-24 2015-10-13 Taskmaster Technologies Inc. Automatic generation of tasks for search engine optimization
US20150046254A1 (en) * 2012-07-18 2015-02-12 Simon Raab System and method for display relevance watch
JP7011552B2 (ja) 2018-08-07 2022-01-26 バリューコマース株式会社 広告管理システム、広告管理方法、および広告管理プログラム

Also Published As

Publication number Publication date
AU2021305814A1 (en) 2023-02-09
KR20230085129A (ko) 2023-06-13
CA3185052A1 (en) 2022-01-13
AU2024203739A1 (en) 2024-06-27
WO2022010560A1 (en) 2022-01-13
CN115885304A (zh) 2023-03-31
EP4179493A4 (en) 2024-05-15
EP4179493A1 (en) 2023-05-17
JP7702473B2 (ja) 2025-07-03
GB2611975A (en) 2023-04-19
JP2023533515A (ja) 2023-08-03

Similar Documents

Publication Publication Date Title
US8788339B2 (en) Multiple attribution models with return on ad spend
US8135706B2 (en) Operationalizing search engine optimization
Rutz et al. Modeling indirect effects of paid search advertising: Which keywords lead to more future visits?
US8352318B2 (en) Exclusivity in internet marketing campaigns system and method
JP5072160B2 (ja) ワールドワイドウェブのディジタルコンテントの普及を見積もるシステム及び方法
US8682718B2 (en) Click fraud detection
US7844605B2 (en) Using natural search click events to optimize online advertising campaigns
US20040204983A1 (en) Method and apparatus for assessment of effectiveness of advertisements on an Internet hub network
Kalyanam et al. Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google. com
US20150066594A1 (en) System, method and computer accessible medium for determining one or more effects of rankings on consumer behavior
US9020922B2 (en) Search engine optimization at scale
US9159083B1 (en) Content evaluation based on user's browsing history
US11922457B2 (en) Management of cannibalistic ads to improve internet advertising efficiency
US11481806B2 (en) Management of cannibalistic ads to reduce internet advertising spending
WO2013116105A1 (en) Alterations of calculations in attribution modeling
JP7702473B2 (ja) インターネット広告の効果を向上させるための共食い広告の識別及び管理
Janssen et al. How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?
US20250342505A1 (en) Method And System For Bidding On Uncontested Search Advertising Auctions
NL2011176C2 (en) Method and system for online marketing measurements.
Bucklin Marketing models for electronic commerce
WO2015048686A1 (en) Secured search
US20250054042A1 (en) Systems and methods for predicting user intent
KR20030063275A (ko) 인터넷 상에서의 타겟팅 광고를 위한 광고 시스템 및 방법
Jamalzadeh Analysis of clickstream data
HK1125211A (en) Framework for selecting and delivering advertisements over a network based on user behaviorial interests