IL229393A - Method for accurately estimating a mobile communication service provider's market share - Google Patents
Method for accurately estimating a mobile communication service provider's market shareInfo
- Publication number
- IL229393A IL229393A IL229393A IL22939313A IL229393A IL 229393 A IL229393 A IL 229393A IL 229393 A IL229393 A IL 229393A IL 22939313 A IL22939313 A IL 22939313A IL 229393 A IL229393 A IL 229393A
- Authority
- IL
- Israel
- Prior art keywords
- handsets
- poi
- model
- time
- determining
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
- G06Q30/0205—Location or geographical consideration
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/005—Discovery of network devices, e.g. terminals
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Theoretical Computer Science (AREA)
- Economics (AREA)
- Data Mining & Analysis (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Mobile Radio Communication Systems (AREA)
- Telephonic Communication Services (AREA)
Description
31503/13 GGGί] mitijj?n tptiΐ] pan Rw riw nm hzpiip? rtth ]mm AN ACCURATE MECHANISM FOR ESTIMATING A MOBILE COMMUNICATION SERVICE PROVIDER’S MARKET SHARE 31503/so/13 1 AN ACCURATE MECHANISM FOR ESTIMATING A MOBILE COMMUNICATION SERVICE PROVIDER'S MARKET SHARE Field of the Invention The invention is from the field of mobile communication. Specifically the invention relates to a method of determining the market share of a mobile communication service provider.
Background of the Invention For any mobile communication service provider, knowing his exact market share gives him a competitive advantage over other providers. This knowledge enables the provider to plan his marketing strategy in order to gain more customers in specific geographical locations. At the present time market share data is usually static data supplied on the level of an entire city and is mostly based on sampling or through an expert’s estimation.
It would be much more helpful to have the data relating to market share provided at the level of neighborhoods, streets, or individual buildings in a dynamic matter.
It is a purpose of the present invention to provide a method, which provides such data.
Further purposes and advantages of this invention will appear as the description proceeds. 31503/so/13 2 Summary of the Invention The invention is a method of enabling a specific mobile communication service provider (Dt) to estimate his market share on a street level in real time during a specific period of time over a particular point of interest (POI). The method comprises· a. determining the total number of handsets that are generating any registration event in the network that involves information regarding the location of the device (active handsets) served by Dt in said POI during said period of time (ADDt) b. determining the ratio (AMD) of the number of active handsets served by Dt to the total number of handsets served by Dt in said POI during said period of time ; c. determining the ratio (SMB) of the number of non- active handsets served by Dt to the total number of handsets served by Dt in said POI during said period of time; d. obtaining from the manufactures the total number of handsets of model i that have been sold to customers of all providers of mobile communication services in said POI; e. determining the number of handsets of model i that are serviced by Dtirx said POI; f. determining the ratio ( HSTiDi ) of handsets of model i that have been sold to customers of Dt to the number of handsets of model i that have been sold to customers of all providers of mobile communication services in said POI; g. determining the number (PHSTiDi) of handsets of model i serviced by Dt that are generating active signals at the POI during said specific period of time; h. determining the total number (ADi) of active devices of model i serviced by all service providers in said in said POI during said period of time designated, wherein ADi, = PHSTiDt/HSTiDt'·, 315G3/so/13 - 3 - i. determine the total number (ADn) of active devices for all n models of handsets for which sales information is available, wherein ADn = j. determining the market share (MSDi) of Dt, wherein MSDt = ADDt/ADn.
If in step i only k
All the above and other characteristics and advantages of the invention will be further understood through the following illustrative and nondimitative description of embodiments thereof.
Detailed Description of Embodiments of the Invention The method of the invention relies on real time computation, i.e. it provides the market share for a specific mobile communication service provider at the rate at which data related to device usage is received from the mobile network.
The method of the invention enables the mobile communication service provider to estimate his market share on a street level in real time over a particular point of interest (POI). The POI can be any geographical region serviced by the provider and can range from whole countries down to groups of offices in a large office building. To deliver such output the method uses the network signaling data, which includes positioning data for active 31503/so/13 - 4 - devices. Additionally, by using static data comprising the distribution of different models of devices employed by users in the network and the penetration rate of each model into the market, an accurate estimation of market share can be achieved.
The method of the invention comprises the following three phases: 1. estimating the number of silent users? 2. applying the model distribution? and 3. performing an integrating calculation over the POL Estimating the number of silent users When collecting any cellular identity within a specific POI over time, the signaling data reveals only the active users. The term “active users” refer to the handsets that generate “active signals”, i.e. any registration event in the network that involves information regarding the location of the device. The total number of active handsets served by a specific mobile communication service provider, herein designated Dt, that are active in the specific POI during a specific period of time is designated herein as ADDt. The total number of active handsets served by a specific mobile communication service provider, herein designated Dt, that are active in the specific POI during a specific period of time is designated herein as ADDt.
The ratio of the active handsets to the total number of handsets served by the service provider in the specific POI during the specific period of time is known herein as AMB and is estimated by the following ratio; active handsets in the area served by the provider AMB = the total number of handsets served by the provider ADDt the total number of handsets served by the provider 31503/so/13 - 5 - Therefore the ratio of the non-active users, i.e. the ration of handsets that are not generating an active signal at the POI to the total number of handsets served by the service provider in the specific POI during the specific period of time, known herein as SMB, can be estimated as- SMB = 1- AMB AMB and SMB can be determined for any period of time for which it is desired to know the market share. Non-limiting examples could be between 8Ό0 and 9Ό0 on Monday morning, for the first week in July, and between 17^00 and 18Ό0 each day of the week. The method assumes that once AMB and SMB have been determined for a given time period they will be the same for corresponding time periods, e.g. the values of AMB and SMB determined for the time period between 12^00 and 13:30 on the first Tuesday of the month will be the same for the same hours in the following Tuesdays that occur during comparable periods of the year, i.e. diferent values of AMB and SMB will be determined for Tuesdays that fall during a holiday period as compared to a regular work day.
Applying Model Distribution The first phase of the method generates the ratio of non-active users. However, because the active signals that are collected only belong to devices serviced by a specific service provider, SMB does not give the total number of devices that are available in a given POI.
The solution provided by the invention to this problem is based on obtaining from the manufactures the total number of handsets of a specific model that have been sold to customers of all providers of mobile communication services in the POI. If there are n models of handsets for which sales information is available, then for model i the percentage of the total number of handsets of model i sold to customers that are serviced by specific service 31503/so/13 6 provider Dt to the total number of handsets of model i sold to customers that are serviced by all service providers is known herein as HSTiDt.
A mandatory requirement for implementing this phase of the method is that sales information regarding at least one model 0=l~n) is available. A basic assumption is that for a specific service provider the percentage of handsets of each type out of the total for that type, i.e. HSTiDt, is constant throughout the service providers range of operation.
Integrating Calculation over POI A first input for calculating the market share of a specific mobile communication services provider over a specific POI at a specific period of time is the number of handsets of model i serviced by provider Dt that are generating active signals at that POI and time. This will be known herein as PHSTiDt A second input is the percentage of the provider's handsets of model i out of the total number of handsets of model i in the POI, i.e. HSTiDt.
Then in the POI the total number of active devices of model i serviced by all service providers, designated ADi, is equal to PHSTiDt/HSTiDt and the total number of active devices for all n models, designated ADn , is: Thus, if the required sales information is available for all n models of handsets, the market share of provider Dt at the specific POI for the specific time period, known herein as MSDt, would be the number of active devices receiving services provided by Dt, known herein as ADDt, divided by the total number of active devices serviced by all providers, i.e.
Claims (1)
1. A method of enabling a specific mobile communication service provider (Dt) to estimate his market share on a street level in real time during a specific period of time over a particular point of interest (POI), said method comprising: a. determining the total number of handsets that are generating any registration event in the network that involves information regarding the location of the device (active handsets) served by Dt in said POI during said period of time ( ADDt ); b. determining the ratio (AMD) of the number of active handsets served by Dt to the total number of handsets served by Dt in said POI during said period of time ; c. determining the ratio (SMB) of the number of non-active handsets served by Dt to the total number of handsets served by Dt in said POI during said period of time; d. obtaining from the manufactures the total number of handsets of model i that have been sold to customers of all providers of mobile communication services in said POI; e. determining the number of handsets of model i that are serviced by Dti n said POI! f. determining the ratio ( HSTiDt ) of handsets of model i that have been sold to customers of Dt to the number of handsets of model i that have been sold to customers of all providers of mobile communication services in said POI; g. determining the number ( PHSTiDt ) of handsets of model i serviced by Dt that are generating active signals at the POI during said specific period of time; h. determining the total number (ADi) of active devices of model i serviced by all service providers in said in said POI during said period of time designated, wherein ADi, = PHSTiDt/HSTiDt,
Priority Applications (9)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
IL229393A IL229393A (en) | 2013-11-11 | 2013-11-11 | Method for accurately estimating a mobile communication service provider's market share |
US14/534,702 US20150134409A1 (en) | 2013-11-11 | 2014-11-06 | Accurate mechanism for estimating a mobile communication service provider's market share |
ES14192352.4T ES2576378T3 (en) | 2013-11-11 | 2014-11-07 | A precise mechanism to estimate the market share of a mobile communications service provider |
RS20160381A RS54799B1 (en) | 2013-11-11 | 2014-11-07 | An accurate mechanism for estimating a mobile communication service provider's market share |
HUE14192352A HUE028277T2 (en) | 2013-11-11 | 2014-11-07 | An accurate mechanism for estimating a mobile communication service provider's market share |
EP14192352.4A EP2871869B1 (en) | 2013-11-11 | 2014-11-07 | An accurate mechanism for estimating a mobile communication service provider's market share |
PL14192352.4T PL2871869T3 (en) | 2013-11-11 | 2014-11-07 | An accurate mechanism for estimating a mobile communication service provider's market share |
DK14192352.4T DK2871869T3 (en) | 2013-11-11 | 2014-11-07 | Accurate mechanism for estimating the market share of a mobile communications service provider |
HRP20160517TT HRP20160517T1 (en) | 2013-11-11 | 2016-05-16 | An accurate mechanism for estimating a mobile communication service provider's market share |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
IL229393A IL229393A (en) | 2013-11-11 | 2013-11-11 | Method for accurately estimating a mobile communication service provider's market share |
Publications (1)
Publication Number | Publication Date |
---|---|
IL229393A true IL229393A (en) | 2016-06-30 |
Family
ID=51897138
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
IL229393A IL229393A (en) | 2013-11-11 | 2013-11-11 | Method for accurately estimating a mobile communication service provider's market share |
Country Status (9)
Country | Link |
---|---|
US (1) | US20150134409A1 (en) |
EP (1) | EP2871869B1 (en) |
DK (1) | DK2871869T3 (en) |
ES (1) | ES2576378T3 (en) |
HR (1) | HRP20160517T1 (en) |
HU (1) | HUE028277T2 (en) |
IL (1) | IL229393A (en) |
PL (1) | PL2871869T3 (en) |
RS (1) | RS54799B1 (en) |
Families Citing this family (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20170004537A1 (en) * | 2015-06-30 | 2017-01-05 | The Nielsen Company (Us), Llc | Methods and apparatus to estimate a number of actual mobile devices |
CN106326461B (en) * | 2016-08-30 | 2019-07-30 | 杭州东方通信软件技术有限公司 | A kind of real-time processing support method and system based on network signal record |
CN113919873A (en) * | 2021-09-30 | 2022-01-11 | 中国联合网络通信集团有限公司 | Method, device and equipment for determining market capacity and storage medium |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7761088B1 (en) * | 2006-07-14 | 2010-07-20 | The Nielsen Company (U.S.), Llc | Method and system for measuring market information for wireless telecommunication devices |
US8280407B2 (en) * | 2008-05-15 | 2012-10-02 | Brane World TD. | Using customer relationship management data non exhibiting unique user identifiers for creating geo statistical representations of the users |
US8442807B2 (en) * | 2010-06-01 | 2013-05-14 | AT&T Intellectual I, L.P. | Systems, methods, and computer program products for estimating crowd sizes using information collected from mobile devices in a wireless communications network |
FI124467B (en) * | 2012-03-01 | 2014-09-15 | Innorange Oy | Method, apparatus and arrangement for estimating the number of persons |
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2013
- 2013-11-11 IL IL229393A patent/IL229393A/en active IP Right Grant
-
2014
- 2014-11-06 US US14/534,702 patent/US20150134409A1/en not_active Abandoned
- 2014-11-07 RS RS20160381A patent/RS54799B1/en unknown
- 2014-11-07 PL PL14192352.4T patent/PL2871869T3/en unknown
- 2014-11-07 EP EP14192352.4A patent/EP2871869B1/en active Active
- 2014-11-07 DK DK14192352.4T patent/DK2871869T3/en active
- 2014-11-07 ES ES14192352.4T patent/ES2576378T3/en active Active
- 2014-11-07 HU HUE14192352A patent/HUE028277T2/en unknown
-
2016
- 2016-05-16 HR HRP20160517TT patent/HRP20160517T1/en unknown
Also Published As
Publication number | Publication date |
---|---|
HRP20160517T1 (en) | 2016-06-03 |
ES2576378T3 (en) | 2016-07-07 |
DK2871869T3 (en) | 2016-07-18 |
HUE028277T2 (en) | 2016-12-28 |
PL2871869T3 (en) | 2016-10-31 |
EP2871869B1 (en) | 2016-03-30 |
US20150134409A1 (en) | 2015-05-14 |
RS54799B1 (en) | 2016-10-31 |
EP2871869A1 (en) | 2015-05-13 |
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