HU226000B1 - Computer advertising system and method - Google Patents

Abstract

The present invention is a computerized advertising system comprising an advertisement database (10) consisting of advertisements (11), which advertisements (11) consist of advertising elements (17 ', 17 ", 17' ''), and are intended to send and / or sort ads (11) According to the invention, the element database (16 ', 16 ", 16' '') containing predetermined ad elements (17 ', 17", 17' '') is stored in the system, wherein the ads (11) from the users are stored in the element database ( 16 ', 16 ", 16' '') contains ad elements (17 ', 17' ', 17' '') assigned to ads (11), plus more element (16 ', 16' ', 16' '') more is in the system language, and for the user managing the system, a language selected by the user is assigned, and the interface (17 ', 17' ', 17' '' ') of the posted or sorted ads (11) for the user in the assigned language rendered in a visual manner . The invention, on the other hand, is a method of advertising ads (11) in a management computer system, which contains an advertisement database (10) containing ads (11) from ad elements (17 ', 17' ', 17' ''), in which a user interface (11) for sending and sorting ads is provided. employed. According to the invention, the element database (16 ', 16' ', 16' '') containing predetermined advertising elements (17 ', 17' ', 17' '') is used in the system and the user interface for compiling the ads (11) for the user Element Database (16 ', 16' ', 16' '') will be rendered possible by placing item elements (16 ', 16' ', 16' '') on the ads (11) where the item database (16 ', 16' ', 16') '') Multiple languages stored in the system and a user-selected language for the user of the system, and the ad elements (17 ', 17' ', 17' '') of the posted or sorted ads (11) with the user interface are displayed in the associated language. HE

Description

(54) Computer advertising system and procedure (57) Abstract

HU 226,000 Β1

In one aspect, the invention relates to a computerized advertising system comprising an advertising database (10) consisting of ads (11) consisting of advertising elements (17 ', 17, 17') and capable of posting and / or sorting ads (11). interface. According to the invention, an item database (16 ', 16 ", 16"') containing predetermined advertising elements (17 ', 17 ", 17"') is stored in the system, wherein ads (11) are provided by users from the item database (16 ' , 16, 16 "') contain the ad elements (17', 17", 17 '') associated with the ads (11) and the item database (16 ', 16, 16') is stored in the system in multiple languages, and the user is assigned a language of his choice, and the interface is configured to display the advertising elements (17 ', 17 ", 17'") of the posted or collapsed ads (11) in the language of the user.

The invention further relates to a method for managing advertisements (11) in a computer system comprising an advertising database (10) comprising advertisements (17 ', 17, 17') comprising an interface for sending and sorting advertisements (11). . According to the invention, an item database (16 ', 16 ", 16') containing predetermined advertising elements (17 ', 17", 17 "') is used in the system and a user interface for compiling ads (11) for users from the item database (16). ', 16, 16') enable the assignment of advertising elements (17 ', 17', 17 ') to the advertisements (11), wherein the element database (16', 16, 16 ') is stored in multiple languages in the system and the user of the system is assigned a language of the user's choice and the interface (17 ', 17 ", 17"') of the posted or collated ads (11) is displayed to the user in the assigned language.

Figure 1

The length of the description is 30 pages (including 18 pages)

HU 226,000 Β1

The present invention relates to a computerized advertising system and method.

In current computer-based, preferably Internet-based advertising systems, ads must be posted and sorted as newspaper ads. Current ad portals do not have complete, well-structured ad content to allow users to accurately collate ads according to selected criteria and characteristics, and to ensure that the collated ads are objectively comparable. Ads are usually only sorted by a few criteria, so ad systems only compare ads based on these criteria.

As a result, the content of web portals is disorganized, and even if ads can be displayed in different languages, they do not contain the same content in other languages. Ads in different languages can therefore only be compared to time-consuming work. Therefore, known systems do not provide the convenience, speed and freedom required by a wide range of users for objective sorting and careful decision making.

State-of-the-art advertising systems leave users behind when editing and retrieving ads. Creating the content of the ad is left to the user, so systems can be filled with incomplete, incorrect, inaccurate, misleading and incomparable data. Ads created and written by users themselves often indicate a lack of specialized knowledge and may contain abbreviations and spelling errors that are unintelligible to others. All of this makes it difficult to understand, and the content in these ads is often misleading or misleading. On the other hand, they make it difficult or impossible to search, for example, when the search engine typed in content that is both accurate and spelling, but the advertiser used an inaccurate phrase when writing the ad, made a spelling mistake, or used abbreviations.

Current search techniques allow you to define the information you are looking for in multiple words or phrases, but this mechanism may result in the loss of valuable search information, but may accumulate a lot of irrelevant information for the user, making search difficult and cumbersome. Because these searches provide the user with some terms that may be in different contexts, in many cases things that are completely different from what the user is actually searching for may appear. It depends on the endurance and ingenuity and intelligence of the user whether or not his search is successful, not on an objective system.

An Internet advertising management system is described, for example, in U.S. Patent No. 5,996,006. This system allows the user to submit or sort ads to a set of ad parameters in a system ad database. Sending and sorting is done using a special interface. This system also has the disadvantages detailed above.

Demand-supply matching systems are described, for example, in US 2002/0002509 A1 and US 2002/0023042 A1. The disadvantage of these known systems is that they have disorganized ad content, and although the content of the ads is analyzed by computer, the above-mentioned errors may occur when processing unstructured ad hoc ads.

We have discovered that by creating a well-structured ad database and minimizing or eliminating ad hoc elements of ads, we address these deficiencies. In addition to the adverts and collections that can be implemented in an accurate way, this also has the advantage of allowing ads to be displayed easily and effectively in different languages.

Properly structuring your ad database means defining the range of possible ad parameters for each ad category in the most complete way possible, and defining a set or set of possible values for each parameter. These sets or sets can be made in multiple languages, so you can post and sort ads in different languages in an accurate way. This ad organization also has the advantage of assisting users with what information can or should be provided when submitting search or offer ads or when defining the selection criteria.

Accordingly, the invention relates to a computerized advertising system comprising an advertising database of advertisements consisting of advertising elements and an interface for posting and / or sorting advertisements. The invention is characterized in that an item database of predetermined ad elements is stored in the system, wherein the ads contain advertising elements assigned by the users to the ads from the item database, the item database is stored in the system in several languages and a user managing the system is selected and the interface is designed to display ad elements for posted or collapsed ads to the user in the assigned language.

The system according to the invention eliminates the aforementioned shortcomings of the prior art systems as stated above. When setting up our system, we took into account that in many countries, despite their advanced culture, they speak very few foreign languages, or even when they speak, prefer to use Internet services in their native language or the language they speak most. Appearance in a user-preferred language is widely facilitating the spread and use of the Internet. Our system also has all up2

EN 226,000 Β1 provides users with equal access to the system, regardless of individual capabilities and capabilities, and provides you with the advertising you are looking for in an instant, with the system clearly and accurately defined with minimal time effort.

Preferably, at least some of the ad elements are grouped into ad unit categories, and the interface includes a web page that allows you to select the ad unit categories to consider when sorting your ads, and a web page that allows you to select ad elements within the selected ad unit categories. In this way, the advertising database organized according to the invention can be retrieved in a more efficient and structured way.

It is also desirable that a web page allowing the selection of the ad element categories to be considered in the sorting is designed as an essential criterion for at least part of the element categories and at least another part as an important criterion. In this way, collated ads can be ranked simply and effectively.

In a preferred embodiment of the invention, one of the advertising elements is the geographic location of the advertisement, preferably including the continent, the country, the main administrative unit, the settlement, the city and / or the district.

In order to create a user-friendly environment, the interface should include a webpage displaying at least a portion of the ads selected by the user as being important to the user, and a webpage listing the ads of users who have assigned the ad as important. This way, your favorite ads can be collected and tracked individually.

Preferably, the interface includes a communication bar that is configured to display an online status of users sending ads selected by the user and of incoming and outgoing messages. The latter indication is preferably the identifier of the advertiser's ad, which can be clicked to start or continue the conversation with the advertiser.

It is particularly advantageous for communication with advertisers that a user is taken to a web site that allows private chat with an advertiser who is online by clicking on the online status of users posting ads that they have identified as important.

Search engine offering advertisers can easily interact with each other if the interface contains a search and offer ads matching web page that displays ad elements that match the search and offer criteria.

In a particularly preferred embodiment, the interface comprises one or more web pages for setting and / or modifying ad elements for the ads to be posted, and the posted ad is displayed as an ad brief, which briefly contains the unique identifier of the ad, which is clicked on the user is redirected to one or more web pages displaying all ad elements of the ad.

The invention, on the other hand, relates to a method for managing advertisements in a computer system, the system comprising an advertising database of advertisements comprising ad elements, using an interface for sending and sorting advertisements. In accordance with the present invention, a system of predefined ad elements is used in the system, and the interface allows users to assign ad elements from the element database to the ads, where the element database is stored in the system in multiple languages and a system user we select the language of the user and use the interface to display ad elements for posted or collated ads to the user in their assigned language.

The invention by way of example! preferred embodiments and embodiments thereof are hereinafter described in the drawings, wherein

Figure 1 is a schematic diagram of the databases on which the system of the invention is based, a

Figure 2 details of an ad unit database in two different languages, a

Figure 3 is a start page for the system interface of the invention, a

Figure 4 is the starting page for posting an ad,

Figure 5 is a drawing of an additional web page allowing ad posting, a

Figure 6 shows an ad posted in Figure 5 to a collector, a

Figures 7 and 8 are diagrams of webpages that allow the location of an ad to be posted, a

Figures 9 and 10 are diagrams of webpages that allow criteria to be used to sort ads, a

Figures 11 and 12 are diagrams of webpages to determine the hunting area of a selection, a

Figures 13 and 14 are diagrams of web pages displaying selected ads in Hungarian and English, a

Figure 15 is a drawing of a webpage displaying your favorite ads from a selection of ads, a

Figure 16 is a drawing of a private chat room for a favorite ad submitter, a

Figure 17 is a drawing of a cross-matching web site with search and offer user expectations, and

Figure 18 shows the history of communication with other users of the system over a period of time.

The system and method of the present invention are described, by way of example only, in preferred embodiments

EN 226,000 Β1 can be implemented as a web application, but they can of course also be implemented in other ways, such as other network or online services.

Figure 1 illustrates the databases that form the basis of the system of the present invention and their relationships. The system contains 10 advertising databases containing 11 advertisements. The advertisements 11 in the system are distinguished by unique identifiers 12. The identifiers 12 also serve to initiate communication with advertiser users, as will be described below.

The advertisements 11 according to the invention contain predetermined advertising elements 17 ', 17, 17' ', more particularly predominantly such advertising elements 17', 17, 17 ''. However, because of their multi-lingual usability, the ads 11 do not contain the ad elements themselves, but links 13 to them. The figure shows exemplary item databases 16 ', 16 and 16' made in three languages, Hungarian, English and Japanese. The ad elements 17 ', 17 and 17' (E1.1 ... EN.N) in the item databases are displayed in different languages with the same content.

According to the invention, a user is assigned a language according to the invention. When you submit 11 ads, we display the ad elements to the advertiser user in the assigned language using the interface. In practice, this means that the advertiser user can assemble a set of pre-defined ad elements into an ad on the interface webpage in his own language. When you create the 11 ads, the links to the individual ad elements will be saved, not their respective links. In the case shown, the references RE1.1, RE2.1 and RE5.1 to the elements E1.1, E2.1 and E5.1 are exemplary! 11 ads saved. The interface can then be used to drag the E1.1, E2.1 and E5.1 elements into the display of the advertisement 11 in the Hungarian, English or Japanese language of choice, i.e. from the 16 ', 16' or 16 'element database.

The user can change the assigned language at any time, which means that he can jump to another language while operating the system. The selected ad elements will then appear in the new language of your choice, meaning that the ad elements will be "translated" into the new language, and additional ad elements may be selected in that new language.

In many cases, it is necessary or expedient to supplement the advertisements with pictorial information, such as one or more photographs of a person, and one or more photographs of a vehicle when selling a vehicle, described below. Therefore, according to the invention, image information 14 can also be attached to the advertisements 11, for example by means of the web upload method known per se. The image information 14 may include one or more images and / or videos. The image information 14 is then stored along with the other data on a server of the system of the invention.

According to the invention, the 16 ', 16 "and 16' '' element databases must be filled with advertising elements to the fullest extent possible. However, the user posting the ad may want to attach information to the ad that does not have an ad category or element in the database. Then, according to the invention, 15 additional information ("info plus") can be attached to the advertisement. The additional information 15, since its elements are not stored as standard elements in the system, is not displayed in the language assigned to the user but always in the language of input. However, according to the invention, it is also possible for the user to enter the additional information by jumping to another language. Multi-lingual 15 information can thus be generated by sequentially selecting multiple languages and individually entering each language.

Figure 2 shows 16 'and 16 elementary databases in Hungarian and English. It can be seen that the ad elements corresponding to each line are 17 'and 17', that is, translations of each other. In the preferred embodiment shown, the advertising system is subdivided into advertising channels, i.e., major categories. The first column of the 16 'and 16' element databases contains data on this. The other columns contain the main elements of the ad, the aspects within it, and various attributes. These additional columns can be considered as some sort of categorization of ad elements, meaning that columns with the same content represent each category of the elements. The classification of the ad elements into categories is indicated in Figure 1 by the special indexing of the elements after the letter "E". Grouping your ad elements into categories simplifies the process of posting, sorting, and comparing ads / search ads.

Thus, the ad elements are purposefully categorized in these databases: in the channel databases, we categorize the aspects as the main ad elements and then categorize the elements of the ads as properties.

When designing criteria and attributes, we strive to provide users with the most granularity of the subject matter of a search or display ad, and to ensure that the words and phrases used to describe these aspects and properties are relevant, clear, clear, accurate, current, and correct , they mean the same thing to users in different countries and speaking different languages, making it easier for them to understand, search and communicate. Thus, with the help of objective, professionally relevant aspects and attributes, the user can create and edit his or her own search and display ads, and decide on the content and level of detail of the browsing and retrieval.

By example! advertising channels used in the system include Dogs and Cats, Aircraft and Airline Services, Love and Friendship, Jobs and Careers, Cars and Motorcycles, Visual Arts, Real Estate and Accommodation, and the International Email Directory.

HU 226,000 Β1

Figure 3 illustrates by way of example the system of the invention. We will show you 20 front pages of the interface, which is a web page where we can choose from 21 different advertising channels. The preferred language of the users registered with the system will be set to the language used at registration and will be stored. The registered user can change this default language later on the club membership page. Unregistered users can select a language in rows of 22 language selection icons running on two sides of the home page 20.

Figure 4 is an initial 23 pages for posting or modifying an ad, as an example! in the embodiment referred to as "My Website". An example of an ad posting is the "Love and Friendship" channel; the channel symbol is to the left of the 34 header. To post an ad, you first need to create an ID for the ad with the system. This function is conveniently achieved by clicking on 27 hypertext links. In the system, ads are distinguished by a unique identifier. It is advisable to assign a "spoken" identifier, such as "opel213", in the case of an Opel vehicle. Once you have created your ID, you can use the buttons 24 on the web page 23 to select the main topics of your ad as topics. When posting or modifying your ad, you can choose from among these main elements which you want to fill in and which ones you don't. According to the invention, several advertisements can be posted within a channel by first creating a new identifier by clicking on the hypertext 27 and then by pressing the buttons 24 and then defining the advertising elements associated with the new identifier. Of course, in the system of the present invention, multiple advertisements can be advertised within, and within, multiple advertising channels.

box lists the ads for which the current ad has been added to a user's "favorite list", that is, an ad collection that they consider important or preferred. These ads are displayed on the system with their unique identifiers, and the identifier also preferably shows the online status of the appropriate user and the most recent visit to the system. Clicking on the list of ads listed will take you to web pages with details of the ad that will be described later. The 26 fields on the 23 web pages show users who celebrate their birthday on that day. This field contains the unique ID of the users as well as information about the online status and the most recent visit to the system.

By way of example, of the push buttons 24, "Exterior Appearance is selected to access the web page 33 shown in Figure 5. Preferably, each of the 24 buttons, i.e. the main element, has one or more webpages where you can set up the ad elements in the main element categories. According to the invention, it is not necessary to set up each ad element to send an advertisement. We are free to choose which main element we want to deal with at all, or which category to fill in the selected main element, where we set one or more ad elements.

Figure 5 shows 33 webpages that allow the ad to be posted. The user submitting the ad can set their own characteristics in the middle of the 33 web pages. It can be seen that one or more 17 'ad elements can be selected for each of the 41 ad categories. The 33 web pages display the elements of the ad 16 'element database that have the' Appearance 'column in the' Main elements of the ad 'column. The 41 categories correspond to the "Aspects" column, meaning that a scrollable field displays the items that have the text corresponding to the category in the Aspects column, such as "Type or Body". After selecting the items, the setting can be saved by pressing the 35 buttons. The other elements of the dating ad can be accessed and set up in the same way as above by clicking on the buttons at the bottom of the 33 web pages.

The web pages of the system according to the invention are preferably provided with a header 34 which allows immediate access to the main functions. Examples of these key features are:

- "My Website", setting elements of the user's own ad, setting the sorting criteria, ie expectations, and setting the hunting ground,

- "Channels", switching between advertising channels,

- "International", switching between languages,

- "Club Membership", setting up membership information,

- "Guide", Help for using the treatment,

- "View your contacts, interest log for your ad,

- "ideals, viewing search results,

- "Favorites", viewing the ads selected as important or preferred,

- "Search A-Z", search by ad ID,

- "Mail", a mailbox within the system, ie the display of sent mail as well as the inbox display and the initiation of a reply,

- “Chat, list of chat partner IDs and online status.

The header 34 further includes a communication bar for showing the online status of your favorite ads and for incoming and outgoing mail.

Figure 6 shows the ad posted as above, “The main part of the appearance as it appears to the user who collects the ad on 36 web pages. The ad elements 17 'are grouped into 41 categories, and it can be seen that more than one element can be selected within a 41 category. The other elements of the dating ad can be accessed by clicking on the buttons 37 at the bottom of the web page 36, as above.

HU 226,000 Β1

You can see that the advertiser is editing his or her own multilingual webpages that contain the ad. You can modify, delete, or delete this at any time in accordance with the present invention without the need for programming or other professional intervention, without the cost and time involved in graphics, content editing, programming, hosting. You don't have to think about how and with what words, phrases and phrases to compose your ad or expectations, you don't have to brainstorm, your system helps you decide which aspects and features to use and what to focus on in your ad or search to determine the success of your ad or the effectiveness of your search.

Advantageously, the system can be used to structure ads in such a detailed manner that the wording of the subject-matter of the advertisement does not require further information from the user. However, if you would like to provide additional information about the subject of your ad, you can use the 15 "info Plus" web page to store additional information and enter custom content. However, this custom content cannot be displayed in different languages; it may be skipped to another language, if appropriate, and may be entered by the user in another language.

Figures 7 and 8 show web pages 38 and 45 for determining the location of an ad to be posted or to be posted. On page 38, you can first set the country of your ad in 39 fields, and then click on button 40 to go to page 45. Here you can set the location and part of the ad space in 42 fields. If the locality or part of the locality is not on the list provided by the system, it can be entered in the 43 fields. You can then save the set ad position by clicking 44 buttons.

9-12. Figures 3 through 4 show web pages 49, 52, 53 and 55 that allow ads to be sorted. By way of example, a selection ad is presented with features related to external properties in a dating ad. For sorting, first, you can use the radio buttons on the 49 web pages to determine which aspects, i.e. 41 categories, are considered essential to sorting, and which 41 categories are considered important but not essential. The third column, "Not Specified," lists the 41 categories whose content is indifferent when sorted. Once you have configured the above, you will reach 52 web pages by clicking a button (not shown).

Here, based on the settings of the previous web page, scrolling boxes for the basic 41 categories with the corresponding 17 'ad elements appear on the left, and the 41 important categories with the corresponding 17' ad elements for the right. In the scroll boxes, the user can select more than one element, such as hair color or height.

With the above two-level definition, the user is not lost in the data set, as he can select and change at any time which aspects are essential, important or irrelevant to him, so he only needs to define the aspects that he considers essential or important. Multilevel search allows the user to think about the importance of the criteria and to analyze the results of the search and easily change the criteria and their importance in order to get the most suitable and beneficial results . Multi-level search is also beneficial because the search will first show ads that are perfectly relevant, then those that meet basic requirements but may not meet important requirements. It is up to the user to determine what he or she is willing to compromise when setting expectations, and it is also advantageous not to lose opportunities that are not perfect but may otherwise be appropriate.

The web sites 53 and 55 in Figures 11 and 12 can be used to set the "hunting area" for the sort. The location of the ad can be very important when sorting. When defining the hunting area, that is, to narrow down the set of ads to be selected to a particular geographical area, first the country of the advertisement is 54 fields, and then clicking on the "Next" button on the 55 web pages.

It can be seen that advertisers can define the location of their ad, and browsers can determine the location of the search, the so-called hunting ground. They can determine the geographical location by continent, country, main administrative unit, locality, type of locality, district and / or district. This kind and depth of classification is absolutely necessary for the system to be truly international and, as an example, to be used and suitable for a real estate buyer in Budapest or New York. For real estate advertisements, it is not enough to determine the location where the property you are looking for or offered is located, as prices, conditions, choice and quality vary mainly within cities.

The administrative units and the names of the municipalities are also displayed in the languages provided by the system. In order to ensure multilingualism and to prevent inaccurate, incorrect information and titles from being entered into the system, we have created a detailed geographic database in several languages, which we are constantly updating and checking. However, we allow users to type in locations and neighborhoods not in our database themselves. This user-entered data is constantly monitored and recorded only if and after

EN 226 000 Β1 their validity has been checked and translated into the languages we provide.

Figures 13 and 14 show web pages 57 'and 57' showing ads sorted by users who prefer Hungarian or English. With the help of 16 'and 16' element databases in the system according to the invention, ads are displayed in the user-preferred language using the interface. The interface is further configured to display subtitles in the language preferred by the user.

The Hungarian and English web pages 57 'and 57 show, on the right, the 41 categories set for collation and the 17' ad elements within them. Of course, the sorting of ads here is still limited to the hunting area. The categories and the corresponding elements are preferably divided into two groups, as described above, namely the groups which constitute the essential and the important elements. By example! The 57 'web page contains a brief summary of the two selected ads, ie briefs 110a and 110b. The top ad fully meets the criteria set by the collating user, while the top ad only partially fulfills the basic criteria but not the important ones. The ads also contain image information 14a and 14b, and the user interface displays the identifiers 12a and 12b, respectively. The interface also preferably displays information about the online status of the user posting the particular ad. The sender of the top ad is not online at the time of collapse display; the web page displays the time of the user's last visit during the ad. The sender of the bottom ad is online in the case shown. With the buttons 60, 61 and 62 below the ads, you can do the following. With the communication buttons 60, you can send an e-mail to the offline advertiser ("Mail") and you can initiate a private chat with the online advertiser ("Switch"). With 61 buttons, you can add your ad to "Favorites", that is, ads that the collating user finds relevant. The so-called blocking button 62 can mutually exclude the appearance of an advertisement and communication with the advertiser.

Thus, the ad's displayed briefs 110a and 110b contain only a specific selection of ad elements 17 '. Entire ads can be accessed by clicking on the corresponding IDs 12a, 12b, whereby the ads can be viewed in the form of a web page with all 17 'elements as shown in Figure 6.

On this page, the user can also use the settings bar 59 below the header to select only ads within the line, ads with photos only, and / or ads whose sender expectations are the same (mutual ideals). You can also set the date from which you want to find ads that have been posted or modified.

The web page 57 shown in Figure 14 is the English equivalent of web page 57 '. Thus, with the aid of the multilingual element databases 16 'and 16 of the present invention, the advertisements' briefs 110a and 110b can be displayed in English without any separate translation step.

It will be appreciated that the creation of a categorized and multilingual item database is a prerequisite for implementing the system and method of the invention. Only in this way can the system be truly international and multilingual, so that everyone, regardless of geographic location and foreign language skills, can use it the same way and understand the same thing for each ad element.

The above multilingualism also applies to posting. While a user edits your ad or search criteria (expectations) in a particular language, your ad and expectations can be displayed in all other languages provided by the system, regardless of whether they speak any of these languages. As a result of categorized and pre-defined ad elements, ads that meet the selection criteria can be collected and served extremely quickly.

The 58 web pages shown in Figure 15 show the most important ads, the so-called "Favorites", which have been selected as important. In the case shown, we have added a single 11 ads to the favorites and will display a 110c brief on the 58 web pages. In the preferred embodiment depicted in the box for ad 11, notes can be recorded, which can be saved by clicking on the button, or by clicking on button 65, the ad itself can be deleted from the favorites. For example, in notes, the user can keep track of what additional information, impressions, impressions, information they have received from the advertiser, contact information, and what they have left behind when preparing the decision or when to discuss the next time.

The 70 web pages shown in Figure 16 allow for a private chat with the sender of one of their favorite online ads. Also on the 70 web pages we only show the 110d brief of the 11 ads. The 71 communication bars in the header and thus appearing on every web page in the system show the senders of your favorite ads being online. In the example shown, the user submitting ad 11 with the ID "Artist12" is online and clicking on the ID 72 will go to the private chat room 70 and start a private chat with him. You can track the chat process in the 74 chat history field. During a chat, the next message can be sent in a manner known per se by typing in a 75 message field and clicking on 76 buttons. While chatting, you may also wander into other parts of the system of the invention by displaying incoming messages on the communication bar 71 present on each web page displaying the identifier 73 of the message originator.

HU 226,000 Β1

The invention further provides the ability to chat with multiple users simultaneously. Clicking on the ID that appears in your inbox will always allow you to have a private conversation with that messaging user. When you chat with a message from another user, you are transferred to the other Hangout by clicking on the ID of the other user. The solution is that the always-visible communication bar provides information about incoming and outgoing messages.

In the specification and claims, "chat" is understood to include not only text-based but also voice and audio-visual chat.

According to the invention, the ads can be both search and offer ads. The system increases the chances that the search engine and the search provider will find each other, since the search provider can actively search for search engine ads, search and browse for their own requirements, rather than passively waiting for the search engine to find them, there is a way for her to find what she wants and to choose from the options she has come to know.

Figure 17 is a diagram of a web page displaying mutually relevant search-offer ads. By way of example according to the invention! in the system, this page is called the "match of ideals" page. The web page 80 displays to the first user the sorted, that is, search or offer advertisement provided by the second user to whom the offer or search advertisement posted by the first user also meets the requirements. This way, it is easy to find matching pairs of ads that match your search-offer needs.

The 80 web pages contain 81 fields from the second-user ad that contain essential or important categories and ad elements for the first-user. Field 82 shows the categories and ad elements that have been selected by the first user as important to the second user, but are not met. Similarly, box 83 shows the categories or ad elements essential to the second user from the first user posted ad, and block 84 identifies categories and ad elements that the second user identifies as important but not relevant to the second user. This layout is particularly effective for evaluating matching search-offer pairs. The first user can communicate or chat with the second user via a communication button 60, like the above, add a favorite 61, or 62 to collate and display the ad, and mutually exclude communication.

The 80 websites are a great way to get to know the expectations of the advertiser and how well our own ad meets them before contacting the advertiser, so that we can prepare for the trial with this information.

Thus, according to the invention, it is appropriate to evaluate the advertisements found as follows. First, look at the ad's "brief" on the "ideals" website. Then click on the ad ID to get a detailed view. Lastly, we can best see the compliance of our ad with our ad criteria on the Match Ideals website.

The web page 90 shown in Figure 18 can be accessed via the main "Contacts" function from the 34 header. The 90 web pages display a tabular history of communications with other users of the system over a predetermined period of time, such as the last two weeks.

The first "Contacts" column in the table shows the user's ad ID and, if applicable, a photo. The second "Last Visit" column shows the time or online status of the user's last visit to the system. The next "My advertising interests" column shows information about sending a letter or signal to a user (see below), adding to favorites, viewing, ie browsing, and sorting by mutual ideals. The same information is also displayed in the following column for the ads of the user listed by the user. The last "Mutual interest" column shows the details of any chats that may have occurred. Thus, on the 90 web pages, as shown above, the date of the last interest is shown line by line.

The International E-mail Directory, shown as a separate channel in Figure 3, allows companies and individuals to design their own web pages within the system and to determine their scope of activities from a selection of internationally accepted activities. E-mail addresses of both individuals and companies can be retrieved by the name and address or telephone number of the individual or company, or by knowing the e-mail address, the name and address of an individual or company can be retrieved , published by the company itself. You can also search for companies by activity and geographic location. Information edited in any language provided by the system (except for individually typed or pictorial content) may be displayed in the International E-mail Directory in all languages provided by the system.

In addition to knowing your email address, companies and individuals can communicate with each other outside the system using their own email address and each other's email address, but they also have the option to via email and chat.

Thus, the International E-mail Directory utilizes all innovations of the invention in a manner similar to other channels8

HU 226,000 Β1 horse. It is unique because information is not simply searchable in different languages, but the same information is displayed in different languages. The sorting system of the system according to the invention is therefore different from the current search engine system, in which only pages that exist in a given language are displayed in different languages, since websites and information available on the Internet are usually published in only one language.

It can be seen from the above that we have implemented a particular international form of Internet advertising that has taken into account advertising needs which, until now, could only be realized through traditional newspaper or internet classifieds, with all their limitations. With the method and system of the invention, direct communication and communication between advertisers is simpler, less expensive and more secure, while maintaining a high level of user demand. Unlike the ad systems we have created so far, our system has the same information in all languages, which makes communication between users clear and easy.

We have also implemented the system to automatically convert the most widely used units of measurement in the world and all the world's currencies, so that a search or offer ad can be compiled, defined, displayed or searched in any currency of the world and allows everyone to set summarize your ads, expectations, and browse for the ads that you use the most and are familiar with. The above applies, for example, to weights, measures of length, dimensions of space, measures of area, currencies, etc.

A further advantage of the system and method of the invention is that it provides anonymity to users. The system is used by a user under an advertising ID, whereby he / she submits his / her search or offer ads, interacts with others and decides for himself / herself, if so, when and in front of which users. The possibility of anonymity does not restrict the user from using the services, but at the same time it creates a security of data protection by not having to publish your personal information in order to contact and communicate with others. This is a big improvement over state of the art systems, since at least an email address or a phone number had to be provided for communication.

Preferably, the user can indicate which languages he or she speaks. This information can be displayed on websites containing your ads, so other users will be able to see which languages you can communicate with.

It can be seen from the above that the system of the present invention employs a number of solutions to facilitate communication for users by recording the connections that have already been made. This is what the Favorites website, the

Contacts website, a so-called "Chat library" (not shown) for registration of previous chat contacts, "Mailbox" (not shown) for registering correspondents and mail, and archiving of sent and received mail, and Search AZ (not shown) ). With the features listed above, "Your ad will be marked as their favorite, along with a communication bar and automatically sent to the user's email address (if the user is not already on the system, put your ad on their favorite list or / and receive new mail or signals from other users) to ensure that you do not lose communications. This helps the user "remember" or "get to know" existing and potential business or contact opportunities with your ad or search.

In addition, each page that is searchable will be facilitated by a brief summary of the ad, or "brief", on each search page. On the Contacts page, only the ID appears next to the photo, but clicking on it, or clicking on the IDs listed in the short summaries listed above, will display the webpages of the advertiser's ad under that ID, that is, the ad's full detail. However, if a search user clicks the Match Ideals button on an ad's web page, you can also see what that advertiser meets or does not meet his or her requirements, and how and to what extent the ad of that advertiser does not match. The Ideal Matching feature thus ensures that the user quickly assesses the advantages and disadvantages of the other ad, as well as the chances of his or her own advertising with the other user, and is well prepared for a potential negotiation.

The system gives users the maximum freedom to decide when, who and what information about the ad, and who can see and interact with the ad at all. For example, on the Love and Friendship channel, the Control feature allows only people of the age, gender, and sexual orientation that the advertiser has defined to see the advertiser's ad, including the "Only see my favorites" feature, and the ability to block potential inconvenience. The system also ensures anonymity and confidentiality of sensitive data.

Another important feature of the system of the invention is that through its internal e-mail system, users can send and send so-called signals to each other in a secure and complete manner. If necessary, the signals are received min9

EN 226,000 Β1 den for club members, meaning that they are made available to the user, and communications beyond this, such as sending signals and chats or correspondence, are only allowed to subscribed club members. The club members have their own electronic mailbox, which organizes their emails and signals by advertising channels.

Mailing is a way of getting in touch with club members who are not on the line, but allows you to send longer messages. Signals are pre-formulated shorter messages that can be sent to other club members as an expression of interest in their ad. Sending letters and signals can also be beneficial when one member of the club is immersed in a conversation with another or has already logged out of the system. In both cases, the message will be delivered and will be received by the person the next time they log in.

To send a letter or signal of interest, click on the "Mail" button on the appropriate web pages for the user's ad ID. This allows the user to write a new message on a mailing page or to choose from pre-formatted signals placed on the page.

When a new message or signal is received, a notification message appears in the communication bar below the main menu. Clicking on the "New Mail" button will take the user to the email inbox where they can read and reply to messages they have received since their last visit.

To reduce costs, provide convenience, and secure payment, we have developed a method whereby users can pay membership fees to their ISP.

The user pays a certain amount to his or her ISP, which is kept in a separate account by the ISP. When a user wishes to pay a membership fee, the system selects the type of membership that may be required from a variety of membership types and provides the name of his or her ISP. You will then be taken to the web site, where you will also see the membership type you have selected and the amount of the fee to be paid. If you accept, you will enter your account code with your service provider and send your intention to purchase to your ISP. The ISP will verify that the coverage for the indicated purchase is available in the user's dedicated account for such payments. If so, it will immediately send a Purchase Authorization Code to the user's email address, which the user will type on the payment page and return to the system portal of the invention, where he will be informed of the success or failure of the payment.

At the same time, the ISP will send to the system of the invention an authorization code for the user-specified purchase or notify the system that the purchase has been rejected and the reason for the transaction being rejected.

This payment solution assumes secure (encrypted) communication between the system of the invention and the ISP, between the system of the invention and the user, and between the server and computers of the user and the ISP.

Claims (18)

A computerized advertising system comprising an advertising database of ads consisting of ad elements and an interface for posting and / or sorting ads, characterized in that it comprises predetermined ad elements (17 ', 17 ", 17'") an item database (16 ', 16 ", 16') is stored in the system, where the ads (11) are assigned to the ads (11) by the users (17 ', 17" ", 17" '), and the item database (16', 16 ", 16 '") is stored in multiple languages, and the user who manages the system is assigned a user-selected language, and the user interface is a posted or the advertising elements (17 ', 17 ", 17') of the collapsed ads (11) are configured for the user in their assigned language. System according to Claim 1, characterized in that at least a portion of the advertising elements (17 ', 17', 17 ') are grouped into advertising element categories (41), and the interface includes elements to be considered when sorting the ads (11). a web page (49) for selecting ad unit categories (41) and a web page (52) for selecting ad elements (17 ', 17, 17') within the selected ad unit categories (41). A system according to claim 2, characterized in that the web page (49) allowing selection of the ad element categories (41) to be considered in sorting is used to designate at least part of the element categories (41) as an essential condition and at least another part as an important criterion. it is suitably designed. System according to claim 3, characterized in that one of the advertising elements (17 ', 17, 17') is information on the geographical location of the advertisement (11), which preferably comprises the continent, the country, the chief administrative unit, the municipality, district and / or district. The system of claim 1, wherein the user interface comprises a web page (58) for displaying at least a portion of the selected ads (11) selected by the user as being important to the user, and a web page (23) listing the ads of users who place the ad (11) as important to the user posting the ad (11). System according to claim 5, characterized in that the interface comprises a communication bar (71) for online status of users sending ads (11) selected by the user, EN 226,000 Β1 and a display for incoming and outgoing messages. System according to claim 6, characterized in that, by clicking on the online status of users posting ads (11) which the user has selected as important, the user is on a web page (70) for private chat with the online advertising user. has been forwarded. System according to claim 1, characterized in that the user interface comprises search and offer ads (11), a matching web page (80) on which advertising elements (17 ', 17', 17 ') complying with the search and offer criteria. ) are displayed. System according to claim 1, characterized in that the interface comprises one or more web pages (23, 33) for setting and / or modifying the advertising elements (17 ', 17 ", 17"') of the advertisements to be sent, and the posted ad is displayed as a shortcut (110a, 110b, 110c, 110d) of the ad (11), which includes the unique identifier (12) of the ad (11), which identifier (12) ), the user is taken to one or more web pages (36) displaying all of the ad elements (17 ', 17 ", 17"') of the ad (11). 10. A method for managing ads in a computer system, the system comprising an advertising database of ads comprising ads elements, wherein an interface for submitting and sorting ads is used, characterized in that a predefined ad element (17 ', 17 ", 17' '') an item database (16 ', 16 ", 16' ') is used in the system and a user interface for assembling ads (11) from users from the item database (16', 16, 16" ') to ad elements (17', 17 ", 17 "') Allows you to assign it to ads (11), where the item database (16', 16, 16 '") is stored in multiple languages in the system, and a user-selected language is assigned to the system user and ad elements (17 ', 17, 17' ') of posted or collated ads (11) displayed to the user in the assigned language. The method of claim 10, wherein at least a portion of the advertising elements (17 ', 17 ", 17'") are grouped into ad unit categories (41), and the ad unit categories (1) to be considered first in sorting are selected for sorting. 41) displaying a selectable web page (49) and then displaying a web page (52) of selecting ad elements (17 ', 17 ", 17') within the selected ad unit categories (41). Method according to claim 11, characterized in that at least one part of the item categories (41) is displayed as an indispensable condition and at least another part as an important condition is selected on the web page (49) for selecting the ad element categories (41) to be considered for sorting. a. Method according to claim 12, characterized in that the ads (11) are assigned data on the geographic location of the advertisement, which is defined as a criterion for sorting, and which data preferably comprises the continent, the country, the chief administrative unit, the settlement, the city district. and / or district. Method according to claim 10, characterized in that at least a portion of the ads (17 ', 17, 17' ') of the collated ads (11) selected by the user as being important are displayed on a web page (58) and / or for the user submitting the advertisement (11), the advertisements of the users, who mark the posted ad (11) as important, are listed on the website (23). The method of claim 14, wherein the interface includes a communication bar (71) for displaying an on-line status of users sending ads selected by the user (11), as well as messages received and sent. A method according to claim 14, characterized by clicking on the online status of users posting ads (11) selected by the user as important to the user, allowing the user to privately chat with the online advertising user (70). transmitted. The method of claim 10, wherein the search and offer ads (11) display advertising elements (17 ', 17 ", 17"') corresponding to the search and offer criteria on the matching web page (80). The method of claim 10, wherein the interface comprises one or more web pages (23, 33) for adjusting and / or modifying ad elements (17 ', 17 ", 17') of the advertisements (11) to be sent, and displaying the posted ad as a brief (110a, 110b, 110c, 110d) of the ad (11), which includes the unique identifier (12) of the ad (11) and which identifier (12) ), clicking to take the user to one or more web pages (36) displaying all the ad elements (17 ', 17 ", 17'") of the ad (11).