HK1218799A1 - 用於數字視頻廣告系統中的實時競價的緊湊數據接口 - Google Patents

用於數字視頻廣告系統中的實時競價的緊湊數據接口

Info

Publication number
HK1218799A1
HK1218799A1 HK16106703.7A HK16106703A HK1218799A1 HK 1218799 A1 HK1218799 A1 HK 1218799A1 HK 16106703 A HK16106703 A HK 16106703A HK 1218799 A1 HK1218799 A1 HK 1218799A1
Authority
HK
Hong Kong
Prior art keywords
real time
digital video
data interface
video advertisement
compact data
Prior art date
Application number
HK16106703.7A
Other languages
English (en)
Inventor
普拉文‧薩夫卡
丹尼爾‧韋-策‧赫興楊
詹森‧恩都
吉奧‧胡‧范
萊恩‧沃克爾
亞倫‧斯通
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of HK1218799A1 publication Critical patent/HK1218799A1/zh

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
HK16106703.7A 2013-03-15 2016-06-10 用於數字視頻廣告系統中的實時競價的緊湊數據接口 HK1218799A1 (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201361800845P 2013-03-15 2013-03-15
US201361799818P 2013-03-15 2013-03-15
PCT/US2014/030755 WO2014145905A2 (en) 2013-03-15 2014-03-17 Compact data interface for real time bidding in digital video advertisement systems

Publications (1)

Publication Number Publication Date
HK1218799A1 true HK1218799A1 (zh) 2017-03-10

Family

ID=51538563

Family Applications (1)

Application Number Title Priority Date Filing Date
HK16106703.7A HK1218799A1 (zh) 2013-03-15 2016-06-10 用於數字視頻廣告系統中的實時競價的緊湊數據接口

Country Status (5)

Country Link
US (1) US20140324603A1 (zh)
EP (1) EP2973328A4 (zh)
CN (1) CN105190671A (zh)
HK (1) HK1218799A1 (zh)
WO (1) WO2014145905A2 (zh)

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US11276088B1 (en) * 2013-08-16 2022-03-15 OpenX Technologies, Inc. System architecture and methods for online real-time auctions of advertising inventory
CN104363477B (zh) * 2014-11-28 2018-02-09 北京奇艺世纪科技有限公司 一种基于视频标注的信息竞价方法及系统
US20160180381A1 (en) * 2014-12-19 2016-06-23 Genesys Telecommunications Laboratories, Inc. System and method for impression purchase based on skilled agent
US9491294B2 (en) 2014-12-19 2016-11-08 Genesys Telecommunications Laboratories, Inc. System and method for marketing attribution in an enterprise
US11113729B2 (en) * 2015-06-22 2021-09-07 Xandr Inc. Real-time online advertisement type overrides
CA2999510A1 (en) * 2015-10-02 2017-04-06 Wideorbit Inc. Systems, methods and articles to facilitate buying and selling of advertising inventory
US11157968B2 (en) 2016-03-03 2021-10-26 Wideorbit Llc Systems, methods and articles to facilitate cross-channel programmatic purchasing of advertising inventory
WO2018143990A1 (en) * 2017-02-02 2018-08-09 Google Llc Custom digital components
CN110070379B (zh) * 2018-01-24 2024-03-12 阿里巴巴集团控股有限公司 一种消息传输方法、装置及服务器
US11093966B2 (en) 2018-09-26 2021-08-17 Wideorbit Llc Systems, methods and articles for audience delivery optimization
US11843675B2 (en) * 2018-10-10 2023-12-12 Nec Corporation Method and system for synchronizing user identities
US10873785B2 (en) 2019-01-07 2020-12-22 Alphonso Inc. Content recommendation system and method-based implicit ratings
US20200219142A1 (en) * 2019-01-07 2020-07-09 Alphonso Inc. Bidding Agent Based on Opportunity Source Correlation to Viewership Data
US11151609B2 (en) 2019-01-07 2021-10-19 Alphonso Inc. Closed loop attribution
US11810140B2 (en) * 2019-01-07 2023-11-07 Gcow Llc Systems and methods to facilitate providing a software development kit (SDK) for rewards for making gift card purchases to multiple application publishers
US11037205B2 (en) 2019-01-07 2021-06-15 Alphonso Inc. Bidding agent using ad opportunity source to limit ad reach
US20210073869A1 (en) * 2019-09-10 2021-03-11 Kubient Inc. Systems and methods of real-time bidding for digital-out-of-home advertising units
US12028413B1 (en) * 2021-04-15 2024-07-02 Pubwise, LLLP System for coalescing network request streams

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US20020032771A1 (en) * 2000-07-20 2002-03-14 Trond Gledje Event-based advertisements
US7542895B2 (en) * 2000-10-06 2009-06-02 International Business Machines Corporation Front of screen, user interface, and national language support by downloading bitmaps from a PC to a companion device
US20060271438A1 (en) * 2005-05-24 2006-11-30 Andrew Shotland Advertising systems and methods
US7725502B1 (en) * 2005-06-15 2010-05-25 Google Inc. Time-multiplexing documents based on preferences or relatedness
US20080126515A1 (en) * 2006-03-16 2008-05-29 Gary Clark Chambers Advertising content management system and method
US20070260514A1 (en) * 2006-05-05 2007-11-08 Microsoft Corporation Distributed architecture for online advertising
US8661464B2 (en) * 2007-06-27 2014-02-25 Google Inc. Targeting in-video advertising
US8135626B2 (en) * 2009-03-05 2012-03-13 Yahoo! Inc. Bid gateway architecture for an online advertisement bidding system
US9135655B2 (en) * 2010-03-31 2015-09-15 Mediamath, Inc. Systems and methods for using server side cookies by a demand side platform
US8983859B2 (en) * 2010-06-18 2015-03-17 Microsoft Technology Licensing, Llc User centric real-time advertisement bidding
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
US10127563B2 (en) * 2011-09-15 2018-11-13 Stephan HEATH System and method for providing sports and sporting events related social/geo/promo link promotional data sets for end user display of interactive ad links, promotions and sale of products, goods, gambling and/or services integrated with 3D spatial geomapping, company and local information for selected worldwide locations and social networking
US8782693B2 (en) * 2012-02-29 2014-07-15 Google Inc. Interfaces to allow video ad serving into a mobile phone application video stream
US10237609B2 (en) * 2012-04-02 2019-03-19 Vidillion, Inc. Methods and systems for delivery of compliant video advertisements to devices from one or more platforms

Also Published As

Publication number Publication date
WO2014145905A3 (en) 2014-12-04
EP2973328A4 (en) 2016-08-31
WO2014145905A2 (en) 2014-09-18
EP2973328A2 (en) 2016-01-20
CN105190671A (zh) 2015-12-23
US20140324603A1 (en) 2014-10-30

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