GB2620872A - System and method for scoring audience responsiveness and exposure to television advertising - Google Patents

System and method for scoring audience responsiveness and exposure to television advertising Download PDF

Info

Publication number
GB2620872A
GB2620872A GB2316526.9A GB202316526A GB2620872A GB 2620872 A GB2620872 A GB 2620872A GB 202316526 A GB202316526 A GB 202316526A GB 2620872 A GB2620872 A GB 2620872A
Authority
GB
United Kingdom
Prior art keywords
household
processors
data
website
streaming
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
GB2316526.9A
Other languages
English (en)
Other versions
GB202316526D0 (en
Inventor
Fairchild Jason
Koye Dvid
Cunningham Stephan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tvscientific Inc
Original Assignee
Tvscientific Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tvscientific Inc filed Critical Tvscientific Inc
Publication of GB202316526D0 publication Critical patent/GB202316526D0/en
Publication of GB2620872A publication Critical patent/GB2620872A/en
Pending legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2665—Gathering content from different sources, e.g. Internet and satellite
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25816—Management of client data involving client authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Computer Graphics (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Astronomy & Astrophysics (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
GB2316526.9A 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising Pending GB2620872A (en)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US202163169127P 2021-03-31 2021-03-31
US202163169119P 2021-03-31 2021-03-31
US202163169110P 2021-03-31 2021-03-31
US202163169122P 2021-03-31 2021-03-31
PCT/US2022/022942 WO2022212779A1 (fr) 2021-03-31 2022-03-31 Système et procédé de notation de la réactivité d'un public et l'exposition à une publicité de télévision

Publications (2)

Publication Number Publication Date
GB202316526D0 GB202316526D0 (en) 2023-12-13
GB2620872A true GB2620872A (en) 2024-01-24

Family

ID=83459846

Family Applications (1)

Application Number Title Priority Date Filing Date
GB2316526.9A Pending GB2620872A (en) 2021-03-31 2022-03-31 System and method for scoring audience responsiveness and exposure to television advertising

Country Status (4)

Country Link
EP (1) EP4315870A1 (fr)
CA (1) CA3214152A1 (fr)
GB (1) GB2620872A (fr)
WO (1) WO2022212779A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120116868A1 (en) * 2010-11-10 2012-05-10 Wendy Tsyr-Wen Chin System and method for optimizing marketing effectiveness
US20150220999A1 (en) * 2009-01-21 2015-08-06 Truaxis, Inc. Method and system to dynamically adjust offer spend thresholds and personalize offer criteria specific to individual users
US20170372356A1 (en) * 2016-06-28 2017-12-28 Analytics Media Group, LLC Evaluation of advertising effectiveness
US20190379924A1 (en) * 2013-03-15 2019-12-12 adRise, Inc. Intelligent multi-device content distribution based on internet protocol addressing

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150220999A1 (en) * 2009-01-21 2015-08-06 Truaxis, Inc. Method and system to dynamically adjust offer spend thresholds and personalize offer criteria specific to individual users
US20120116868A1 (en) * 2010-11-10 2012-05-10 Wendy Tsyr-Wen Chin System and method for optimizing marketing effectiveness
US20190379924A1 (en) * 2013-03-15 2019-12-12 adRise, Inc. Intelligent multi-device content distribution based on internet protocol addressing
US20170372356A1 (en) * 2016-06-28 2017-12-28 Analytics Media Group, LLC Evaluation of advertising effectiveness

Also Published As

Publication number Publication date
CA3214152A1 (fr) 2022-10-06
EP4315870A1 (fr) 2024-02-07
GB202316526D0 (en) 2023-12-13
WO2022212779A1 (fr) 2022-10-06

Similar Documents

Publication Publication Date Title
US11687958B2 (en) Methods and apparatus to monitor media presentations
US11582533B2 (en) Systems and methods for providing non-intrusive advertising content to set-top boxes
US11601730B2 (en) Non-temporal advertising
US7930391B1 (en) Method and system for determining viewing time of an online video
US10817905B2 (en) Mobile creative management system
JP6322836B2 (ja) 番組プロモーションの成果を判定するためのシステム、方法、及びコンピュータ可読媒体
US8423409B2 (en) System and method for monetizing user-generated web content
US20100138852A1 (en) System and method for the presentation of interactive advertising quizzes
US20120130805A1 (en) Selecting media advertisements for presentation based on their predicted playtimes
US9583148B2 (en) Systems and methods for providing electronic cues for time-based media
US20080235089A1 (en) System for serving advertisements based on offline advertising campaigns
US8499244B2 (en) Automation-resistant, advertising-merged interactive services
US20110231873A1 (en) Selecting advertisements and presentations to present based on known audience profiles
EP2171671A2 (fr) Systèmes et procédés pour publier des publicités interactives via l'habillage (skin) d'un lecteur multimédia
US20170053323A1 (en) Engine and system for the transcription and assessment of media files
US20160071144A1 (en) User activity attribution
EP3673436A1 (fr) Procédés et systèmes de suivi de conversion d'en ligne à hors ligne d'une optimisation
KR20160079008A (ko) 타겟 콘텐트를 위한 비디오 프레임 선택
US20090307047A1 (en) System to Defer and Refer Advertisements Presented in Conjunction with Media Device Control Interfaces
US20170300590A1 (en) Method and system for transmission of a message to authorized recipients with selected content
GB2620872A (en) System and method for scoring audience responsiveness and exposure to television advertising
US11915264B2 (en) Method and apparatus for selecting and displaying content in a computer game
US20220038757A1 (en) System for Real Time Internet Protocol Content Integration, Prioritization and Distribution
US10482105B1 (en) External verification of content popularity
CN112734502B (zh) 一种多媒体信息定向投放的测试方法、装置和电子设备