GB2601738A - Data collection across multiple brands of an organisation - Google Patents

Data collection across multiple brands of an organisation Download PDF

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Publication number
GB2601738A
GB2601738A GB2018998.1A GB202018998A GB2601738A GB 2601738 A GB2601738 A GB 2601738A GB 202018998 A GB202018998 A GB 202018998A GB 2601738 A GB2601738 A GB 2601738A
Authority
GB
United Kingdom
Prior art keywords
data
collection
endpoint
preferred
script
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB2018998.1A
Other versions
GB202018998D0 (en
Inventor
Goldspink Lincoln
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
D4t4 Solutions PLC
Original Assignee
D4t4 Solutions PLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by D4t4 Solutions PLC filed Critical D4t4 Solutions PLC
Priority to GB2018998.1A priority Critical patent/GB2601738A/en
Publication of GB202018998D0 publication Critical patent/GB202018998D0/en
Publication of GB2601738A publication Critical patent/GB2601738A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/3065—Monitoring arrangements determined by the means or processing involved in reporting the monitored data
    • G06F11/3072—Monitoring arrangements determined by the means or processing involved in reporting the monitored data where the reporting involves data filtering, e.g. pattern matching, time or event triggered, adaptive or policy-based reporting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/3089—Monitoring arrangements determined by the means or processing involved in sensing the monitored data, e.g. interfaces, connectors, sensors, probes, agents
    • G06F11/3093—Configuration details thereof, e.g. installation, enabling, spatial arrangement of the probes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/50—Monitoring users, programs or devices to maintain the integrity of platforms, e.g. of processors, firmware or operating systems
    • G06F21/55—Detecting local intrusion or implementing counter-measures
    • G06F21/554—Detecting local intrusion or implementing counter-measures involving event detection and direct action
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services
    • H04L67/563—Data redirection of data network streams

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Quality & Reliability (AREA)
  • Computer Security & Cryptography (AREA)
  • Software Systems (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Computer And Data Communications (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention comprises collecting user data from a webpage using a script which is executed by the web browser and transmitting the data to the most appropriate server based on environmental changes and/or user interactions with the web page, whereby the relevant data is then actioned. The server may be a reverse proxy endpoint located on the same domain as the website page being displayed, but this need not be the case. Further changes may be detected and the preferred collection server changed. Sensitive information may be filtered at the preferred endpoint. Preferably the collected data enables tracking of the users browsing behaviour for advertising purposes. Where a single organisation is attempting to track individuals' web browsing behaviour and understand its online audience across brands, the invention leverages data collection and processing specific to an organisation and provides control to a website of the cookies that are visible to the data collection and module, ensuring strict security controls are maintained.

Description

Data collection across multiple brands of an organisation Web browser 102 communicates with a website branda.com 202. In doing so it receives script which when executed on 102 commences data collection, sending 5 a HTTP request containing data, to reverse proxy 203.
Filter 204 is configured to remove non-collection cookies from the HTTP request, therefore protecting sensitive cookies from being transmitted to the Data Collection and Processing system 302, specifically the webserver 303. VVebserver 303 is pre-configured with the domains 301 with which it is permitted to collect data from. If the HTTP request received at 303 has an Origin header matching the pre-determined domains, HTTP Set-Cookie headers are included within the response for that matching domain to set any or all of session and persistent cookies.
Data offloaded from HTTP requests arriving at web server 303 is processed by the receiving or another backend server, for data delivery and actioning by other systems such as 304.
For each brand (domain) an organisation has (202 and 205), a corresponding reverse proxy is required (203 and 206).
Script received from 202 when executed on 102 typically communicates with the reverse proxy endpoint located on the same domain as the website page being displayed. This need not be the case and in some circumstances, the script may determine the most appropriate endpoint to use is a different reverse proxy endpoint.
Brief Description of Drawings
Figure 1 schematically shows the method of data collection from a webpage on a web enabled device.

Claims (8)

  1. Claims 1. A method of collecting data from a webpage on a web enabled device, comprising the steps of: a. receiving a webpage at the web enabled device b. the web page including script, the script including data collection instructions c. the script containing configuration objects detailing a set of collection endpoints for one or more of the domains owned by an organisation d. the script when executed by the web browser i. determining the most appropriate endpoints to transmit data to ii, upon detecting environmental changes within the web browser, transmitting data to the preferred collection endpoint Hi. upon detecting user interactions with the web page, transmitting data to the preferred collection endpoint 2. 3. 4. 5.
  2. A method according to claim 1 in which the preferred endpoint is located within the same domain as the web page.
  3. A method according to claim 2 in which the preferred endpoint is a reverse proxy to the domain in which the data collection system is deployed.
  4. A method according to claim 3 in which data transmitted from the script executing within the web page and received at the preferred endpoint, is transmitted to the domain in which the collection system is deployed.
  5. A method according to claim 4 in which data, prior to transmission from the preferred endpoint is filtered.
  6. 6. A method according to claim 5 in which the filtering allows the website owner to control the sharing of sensitive data such as cookies, between its website and its data collection deployment.
  7. 7. A method according to claim 2 in which the preferred endpoint is determined by any combination of the document.referrer, document.location and the presence of a session cookie in the domain of the web page.
  8. 8. A webpage performance monitoring system in which data gathered in webpages is collected by a collection server in a privacy conscious manner.
GB2018998.1A 2020-12-02 2020-12-02 Data collection across multiple brands of an organisation Withdrawn GB2601738A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB2018998.1A GB2601738A (en) 2020-12-02 2020-12-02 Data collection across multiple brands of an organisation

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB2018998.1A GB2601738A (en) 2020-12-02 2020-12-02 Data collection across multiple brands of an organisation

Publications (2)

Publication Number Publication Date
GB202018998D0 GB202018998D0 (en) 2021-01-13
GB2601738A true GB2601738A (en) 2022-06-15

Family

ID=74099637

Family Applications (1)

Application Number Title Priority Date Filing Date
GB2018998.1A Withdrawn GB2601738A (en) 2020-12-02 2020-12-02 Data collection across multiple brands of an organisation

Country Status (1)

Country Link
GB (1) GB2601738A (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080228862A1 (en) * 2007-03-12 2008-09-18 Timothy Mackey Systems and Methods for End-User Experience Monitoring
WO2009158090A2 (en) * 2008-06-27 2009-12-30 Microsoft Corporation Ad targeting based on user behavior
US20110213822A1 (en) * 2006-04-01 2011-09-01 Clicktale Ltd. Method and system for monitoring an activity of a user
US20130276136A1 (en) * 2010-12-30 2013-10-17 Ensighten, Inc. Online Privacy Management
US20180349506A1 (en) * 2017-06-06 2018-12-06 Tealium Inc. Configuration of content site user interaction monitoring in data networks

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110213822A1 (en) * 2006-04-01 2011-09-01 Clicktale Ltd. Method and system for monitoring an activity of a user
US20080228862A1 (en) * 2007-03-12 2008-09-18 Timothy Mackey Systems and Methods for End-User Experience Monitoring
WO2009158090A2 (en) * 2008-06-27 2009-12-30 Microsoft Corporation Ad targeting based on user behavior
US20130276136A1 (en) * 2010-12-30 2013-10-17 Ensighten, Inc. Online Privacy Management
US20180349506A1 (en) * 2017-06-06 2018-12-06 Tealium Inc. Configuration of content site user interaction monitoring in data networks

Also Published As

Publication number Publication date
GB202018998D0 (en) 2021-01-13

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)