GB2597206A - A platform for providing relevant content on targeted URL's and method thereof - Google Patents
A platform for providing relevant content on targeted URL's and method thereof Download PDFInfo
- Publication number
- GB2597206A GB2597206A GB2116522.0A GB202116522A GB2597206A GB 2597206 A GB2597206 A GB 2597206A GB 202116522 A GB202116522 A GB 202116522A GB 2597206 A GB2597206 A GB 2597206A
- Authority
- GB
- United Kingdom
- Prior art keywords
- data
- consumers
- platform
- module
- content
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
- 238000000034 method Methods 0.000 title claims abstract 20
- 230000006399 behavior Effects 0.000 claims abstract 8
- 230000008450 motivation Effects 0.000 claims 1
- 238000009877 rendering Methods 0.000 claims 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention relates to a platform (100) and method for providing relevant content on plurality of targeted URL's. The platform comprises computing devices (102), a processing engine (104) that cooperates with said computing devices (102). The processing engine (104) further comprises a memory (106) that stores pre-defined rules related to providing relevant content. It further includes a processor (108) that generates processing commands based on said pre-defined rules. Further, a data acquisition module (112) acquires a plurality of data of a plurality of consumers based on a plurality of predefined parameters. A tracking module (114) tracks digital behavior of the consumers. A segregator module (116) segregates the acquired data and the tracked data of digital behavior of the consumers based on one or more pre-defined consumer profiles. A generation module (118) generates a plurality of user profiles based on the segregated data.
Claims (19)
1. A computer implemented method for providing relevant content on a plurality of targeted URLs , said method comprising: acquiring, by a data acquisition module (112), a plurality of data of a plurality of consumers based on a plurality of predefined parameters; tracking, by a tracking module (114), digital behavior of the consumers; segregating, by a segregator module (116), the acquired data and the tracked data of digital behavior of the consumers based on one or more pre defined consumer profiles; generating, by a generation module (118), a plurality of user profiles based on the segregated data, wherein the user profiles are related to digital content consumption of the users; rendering, by a display module (120), the plurality of relevant content on the targeted URLs based on the user profiles.
2. The method as claimed in claim 1, said method further includes: evaluating, by a Reach-Depth Multiple (RDM) metric module (122), content by combining the reach and time spent by the consumers on the URLs.
3. The method as claimed in claim 1, wherein the plurality of predefined parameters includes personality, mindset and the like of the consumers.
4. The method as claimed in claim 1, wherein the user profiles are based on the needs, motivations, interests and the like of the consumers.
5. The method as claimed in claim 1, wherein the method further includes extrapolating, by the data acquisition module (112), the acquired plurality of data of the plurality of consumers for identifying the digital behavior of the consumers.
6. The method as claimed in claim 1, wherein the content further includes the content categories consumed/associated with each of the plurality of user profiles.
7. The method as claimed in claim 6, wherein the content categories further includes a plurality of content types, content avenues, content formats and the like.
8. The method as claimed in claim 1, wherein said method includes: capturing, by a data capturing module (124), the content metadata, and linking said content metadata to the user profiles.
9. The method as claimed in claim 1, wherein one or more pre-defined consumer profiles includes demographic profiles by age, gender, region, location and the like.
10. The method as claimed in claim 1, said method further comprises: enrolling, by a user interface (Ul) module (302), one or more new consumers; providing, by the processing engine (104), one or more user interfaces for managing a plurality of entities on a computing platform and managing one or more operations; executing, by the processing engine (104), a plurality of web jobs continuously based on one or more schedule intervals for fetching a report data from one or more data sources; managing, by the processing engine (104), one or more publisher performance data, and fetching, by the processing engine (104), a report data from the respective data sources.
11. The method as claimed in claim 10, wherein said method includes integrating and managing, by the processing engine (104), said one or more data sources .
12. The method as claimed in claim 10, wherein said operations includes creating campaigns, media plans and the like.
13. A computing platform (100) for providing relevant content on a plurality of targeted URLs, said platform comprising: one or more computing devices (102) communicatively connected to said computing platform (100); a processing engine (104) configured to cooperate with said computing devices (102), said processing engine (104) comprising: a memory (106) configured to store pre-defined rules related to providing relevant content; a processor (108) configured to cooperate with said memory (106), said processor (108) configured to generate processing commands based on said pre-defined rules; a data acquisition module (112) configured to acquire a plurality of data of a plurality of consumers based on a plurality of predefined parameters; a tracking module (114) configured to track digital behavior of the consumers; a segregator module (116) configured to segregate the acquired data and the tracked data of digital behavior of the consumers based on one or more pre-defined consumer profiles; a generation module (118) configured to generate a plurality of user profiles based on the segregated data, wherein the user profiles are related to digital content consumption of the users; a display module (120) configured to render the plurality of relevant content on the targeted URLs based on the user profiles.
14. The platform (100) as claimed in claim 13, said platform further includes: a Reach-Depth Multiple (RDM) metric module (122) configured to evaluate content by combining the reach and time spent by the consumers on the URLs.
15. The platform (100) as claimed in claim 13, wherein the data acquisition module (112) is further configured to extrapolate the acquired plurality of data of the plurality of consumers on the computing platform to identify the digital behavior of the consumers.
16. The platform (100) as claimed in claim 13, wherein said platform (100) is implemented on a client- server arrangement.
17. The platform (100) as claimed in claim 16, wherein said computing devices (102) are located on client side and said processing engine is located on server side in said client-server arrangement.
18. The platform (100) as claimed in claim 13, wherein said platform (100) includes a data capturing module (124) configured to capture the content metadata and to link said content metadata to the user profiles on the computing platform (100).
19. The platform (100) as claimed in claim 13, said platform (100) further comprises: a user interface (UI) module (302) configured to enroll one or more new consumers, and wherein the processing engine (104) configured to: provide one or more user interfaces to manage a plurality of entities on the computing platform and manage one or more operations; execute a plurality of web jobs continuously based on one or more schedule intervals to fetch a report data from one or more data sources; manage one or more publisher performance data, and fetch a report data from the respective data sources.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| IN201921006559 | 2019-02-19 | ||
| PCT/IB2020/051375 WO2020170150A1 (en) | 2019-02-19 | 2020-02-19 | A platform for providing relevant content on targeted url's and method thereof |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| GB202116522D0 GB202116522D0 (en) | 2021-12-29 |
| GB2597206A true GB2597206A (en) | 2022-01-19 |
Family
ID=72143781
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| GB2116522.0A Withdrawn GB2597206A (en) | 2019-02-19 | 2020-02-19 | A platform for providing relevant content on targeted URL's and method thereof |
Country Status (3)
| Country | Link |
|---|---|
| GB (1) | GB2597206A (en) |
| SG (1) | SG11202112609TA (en) |
| WO (1) | WO2020170150A1 (en) |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7836009B2 (en) * | 2004-08-19 | 2010-11-16 | Claria Corporation | Method and apparatus for responding to end-user request for information-ranking |
| CA2823058A1 (en) * | 2010-12-29 | 2012-07-05 | Chango Inc. | System and method for real-time search re-targeting |
-
2020
- 2020-02-19 GB GB2116522.0A patent/GB2597206A/en not_active Withdrawn
- 2020-02-19 WO PCT/IB2020/051375 patent/WO2020170150A1/en active Application Filing
- 2020-02-19 SG SG11202112609TA patent/SG11202112609TA/en unknown
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7836009B2 (en) * | 2004-08-19 | 2010-11-16 | Claria Corporation | Method and apparatus for responding to end-user request for information-ranking |
| CA2823058A1 (en) * | 2010-12-29 | 2012-07-05 | Chango Inc. | System and method for real-time search re-targeting |
Also Published As
| Publication number | Publication date |
|---|---|
| SG11202112609TA (en) | 2021-12-30 |
| GB202116522D0 (en) | 2021-12-29 |
| WO2020170150A1 (en) | 2020-08-27 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| WAP | Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1) |