GB2586617A

GB2586617A - Dual purpose packaging container

Info

Publication number: GB2586617A
Application number: GB1912379.3A
Authority: GB
Inventors: Bryant Dominic
Original assignee: CELLPAK SOLUTIONS Ltd
Current assignee: CELLPAK SOLUTIONS Ltd
Priority date: 2019-08-29
Filing date: 2019-08-29
Publication date: 2021-03-03
Also published as: GB201912379D0

Abstract

A blank 1 for producing a packaging container for a personal electronic device (PED), wherein the blank can be folded into a first orientation (figure 5) in which the PED is secured on an external surface of a closed packaging container and a second orientation (figure 7) in which the PED is secured on an internal surface of the closed container, the blank including a receiving surface 35 for receiving the PED, fastening means 31, 33 for fastening the blank in either the first or second orientation, and a securing means for securing the PED to the receiving surface. The fastening means may comprise a fastening flap 32 that can be inserted into a receiving slot 150 to fasten the packaging container in either orientation, and the securing means may comprise a plastic film 10. Also, a blank 1 for producing a rectangular cuboid packaging container for a PED wherein the blank can be folded into first or second orientations, wherein the PED is secured on an external surface of a closed packaging container or is secured on an internal surface of the closed packaging container, respectively. The packaging may be suitable for posting, and may be reusable and recyclable.

Description

Dual Purpose Packaging Container The present invention relates to a blank for producing a packaging container for a personal electronic device and a method for forming the blank into a packaging container. In particular, the packaging container can be formed in one of two different orientations, in which either the personal electronic device is secured to the outer surface or on the inner surface of the container.

Sellers of personal electronic devices such as mobile telephones and tablets usually package the devices so that they can be seen by the customer, either through a clear section in the packaging or when the lid of the packaging is opened. The devices also need to be held rigidly in position so that they do not move in the packaging either when on display or during transit. Packaging used when selling devices is commonly disposed of by the purchaser on receipt of the device. The packaging is usually formed of different materials including card or board to form the packaging container, clear plastic sheets to allow the device to be seen and other materials such as metal or plastic ties to hold the device in place, as well as, in some cases, polystyrene foam inserts or filler.

Reusability and recyclability are ever increasing concerns for customers when buying products such as personal electronic devices. Not only are customers looking for reusable products but also reusable or recyclable packaging.

GB2565039 discloses a packaging container which is formed only using cardboard and a thin plastics film. This packaging container is intended for the sale of mobile telephones and secures the telephone on the internal base of the container. The packaging is designed to be easily recycled. The container does not allow the customer to see the packaged article until the container is fully opened. This packaging is capable of being used in only one orientation.

There is a growing demand for companies and initiatives that provide buying and recycling services for old telephones or other personal electronic devices such as tablets. In addition, telephone manufacturing companies typically provide repair services for telephones, particularly when under warranty. Third party repair companies also provide similar repair services. All of these require a customer to repackage and send off their unwanted or broken personal electronic devices. Some companies send out packaging boxes to the customer which allow them to package the device to be sent off safely. Alternatively, it is necessary for the customer to provide packaging and attempt to ensure that the electronic device is held sufficiently securely.

It would be advantageous to provide packaging for personal electronic devices that can additionally be reused, in particular for posting or sending the device securely, and then is easily recyclable once it has been reused.

In the present application, the inventor has identified that it would be advantageous to provide a packaging blank which is capable of being reused. IN particular, it would be advantageous to provide a packaging blank which can be used in a first orientation, in which a personal electronic device is displayed on the surface of the produced container and then re-used one or more times in a second orientation in which the personal electronic device is securely held in position inside the container, allowing it to posted.

In a first aspect of the present invention, there is provided a blank for producing a packaging container for a personal electronic device, wherein the blank can be folded into a first orientation in which the electronic device is secured on an external surface of a closed packaging container and a second orientation in which the electronic device is secured on an internal surface of the closed packaging container, the blank comprising a base panel, a first side panel, a second side panel, a top panel, a first end flap and a second end flap for forming a closed container in both the first and the second orientations; a receiving surface for receiving the electronic device, wherein in the first orientation, the receiving surface is on an external face of the closed container and in the second orientation, the receiving surface is on an internal face of the closed container; fastening means for fastening the blank in either the first or second orientation; and lo securing means for securing the electronic device to the receiving surface.

A personal electronic device can be secured to the receiving surface using the securing means. The blank advantageously can then be folded into either the first or second orientations as the user chooses. In the first orientation, the device is secured on the outside of the container so that it is clearly visible. Other components for the device such as cables or instruction leaflets can advantageously be stored inside the container. In the second orientation, the device is secured on the inside of the container so that the container can be used to transport the device for example by post.

The personal electronic device is preferably a mobile phone, a table computer or a laptop computer. Other devices having a generally "slate" shape, being rectangular in shape and relatively shallow, are also suitable for use with the packaging container of the present invention.

Preferably, the fastening means comprises at least one fastening flap and at least one receiving slot, wherein each fastening flap can be inserted into at least one receiving slot to fasten the packaging container in either orientation. It is further preferred that the fastening means comprises only one fastening flap and only one receiving slot, wherein the fastening flap can be inserted into the receiving slot to fasten the packaging container in either orientation.

In a preferred embodiment, the blank comprises means for securing the at least one fastening flap in the at least one receiving slot, wherein said means comprises a secondary securing slot in the fastening flap and a locking flap positioned in the receiving slot, such that when the fastening flap is passed through the receiving slot, the locking flap interlocks with the fastening flap via the secondary securing slot, securing the fastening flap in position. This embodiment advantageously locks the blank in a closed position in either the first or second orientations.

In one preferred embodiment, the blank comprises means for securing the end flaps in place when the blank is folded up in either orientation. The securing means are particularly useful when the blank is folded into the second orientation to ensure that the end flaps do not open during transit. It is preferred that the means for securing the end flaps comprises an end flap securing flap and a securing slot in each end flap for receiving the securing flap in either orientation. One preferred method of providing the securing means it to provide the end flap securing flap on a free edge of a panel in which the end flap securing flap is formed of a portion which extends beyond the edge of the panel and a portion which is formed by cuts in the panel, such that all of the portion extending beyond the edge of the panel can be moved out of the plane of the panel, to allow easier engagement with the securing slot of the end flap.

In a further preferred embodiment, the blank additionally comprises support flaps for providing rigidity to the container in either orientation when secured inside the container adjacent to the end flaps.

In a particularly preferred embodiment, the blank comprises a receiving panel, which comprises the receiving surface, wherein the receiving panel is attached along a first edge to an edge of one of the base panel, the first side panel, the second side panel and the top panel, and a securing panel, which is attached to the opposite edge of the receiving panel, wherein the securing means is attached to the securing panel and the panel adjacent the receiving panel. The securing means is preferably formed of a thin film that is attached to the securing panel and the panel adjacent the receiving panel and passes over the receiving surface.

The end flaps for closing the container in either orientation are preferably attached to the securing panel such that the securing panel and receiving panels are secured in place when the blank is in either orientation.

As used herein, the term fold is intended to cover any feature which allows two adjacent sections of the blank to be folded relative to one another. The fold could alternatively take the form of other standard features in the art such as a score or perforated break line.

The sheet of the packaging container is formed from rigid packaging material. Preferably, the rigid packaging material is a cardboard material. The cardboard material provides rigidity to the container. Non-limiting examples of cardboard materials include boxboard, recycled boxboards such as unlined chipboard and brown lined chipboard; white lined chipboard, paperboard or cardboard, corrugated paperboard or cardboard and mixtures thereof. Although other rigid packaging materials can be used for the packaging container, such as rigid plastics materials, cellulosic materials of this kind are cheap to produce and use and can be readily recycled.

It is further preferred that the film layer is formed from a flexible plastics material.

The purpose of the film layer is to hold an article in position. Any suitable material can be used for this layer. Non-limiting examples of preferred materials include polyethylene and polypropylene films, such as low density polyethylene, biodegradable plastic films such as polylactides and other plastics known to the person skilled in the art. It is preferred that the film layer is transparent so that the article can be seen through the film layer.

The film layer is attached directly to the sheet. Any suitable attachment means can be used. However, it is preferred that the film layer is attached using adhesive.

The packaging blank preferably forms a package having a cuboid shape. The panels are therefore shaped to form a cuboid.

In one particularly preferred embodiment, there is provided a blank for producing a rectangular cuboid packaging container for a personal electronic device, wherein the blank can be folded into a first orientation in which the electronic device is secured on an external surface of a closed packaging container and a second orientation in which the electronic device is secured on an internal surface of the closed packaging container, the blank comprising: (i) a sheet formed from a rigid packaging material comprising: a receiving panel having a first surface for receiving the electronic device, wherein in the first orientation, the receiving surface is on an external face of a first wall of the closed packaging container and in the second orientation, the receiving surface is on an internal face of the first wall of the closed packaging container, wherein the receiving panel has a first side, a second side, a top edge and a bottom edge; a second panel having a first surface for forming the opposing surface of the first wall of the closed packaging container, such that in the first orientation, the opposing surface is on an internal face of the first wall of the closed packaging container and in the second embodiment, the receiving surface is on an external face of the first wall of the closed packaging container, wherein the second panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the receiving panel is connected to the top edge of the second panel along a first crease; a third panel for forming an intermediate layer between the receiving panel and the second panel on the first wall of the closed packaging container in both the first and second orientations, wherein the third panel has a first side, a second side, a top edge and a bottom edge, wherein the top edge of the receiving panel is connected to the bottom edge of the third panel along a second crease; a fourth panel for forming a first side wall of the closed packaging container, wherein the fourth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the second panel is connected to the top edge of the fourth panel along a third crease; a fifth panel for forming a second wall of the closed packaging container opposite the first wall, wherein the fifth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the fourth panel is connected to the top edge of the fifth panel along a fourth crease; a sixth panel for forming a second side wall of the closed packaging container, wherein the sixth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the fifth panel is connected to the top edge of the sixth panel along a fifth crease; fastening means for fastening the sixth panel to the second panel, wherein the fastening means is a fastening panel, wherein the fastening panel is connected to the bottom edge of the sixth panel along a sixth crease; two end sections for forming the ends of the closed packaging container, wherein each end section is connected respectively to each of the first and second sides of the third panel, wherein each of the end sections is formed of at least a first panel for forming the end of the closed packaging container and a second panel for holding the end in position in place in the closed packaging container; and (ii) a film, wherein the film is attached to the first surface of the second panel and the third panel, wherein the film overlies the first surface of the receiving panel and wherein the personal electronic device may be positioned between the first surface of the receiving panel and a lower surface of the film and wherein when the packaging container is folded along the first crease and the second crease, the film secures the personal electronic device on the first surface of the second panel, such that the personal electronic device is held in position when the blank is folded in the first orientation or the second orientation. In a second aspect, there is provided a packaging container formed from the blank of the first aspect.

In a third aspect, there is provided a method of forming a packaging container containing a personal electronic device, the method comprising: taking the blank of the first aspect; positioning a personal electronic device on the receiving surface; using the securing means to secure the personal electronic device on the receiving surface; and either; a) folding the remaining panels over the securing surface, thereby containing the personal electronic device inside the packaging container, in a first enclosing orientation, or; b) folding the remaining panels under the securing surface, thereby displaying the personal electronic device on the outside of the packaging container, in a second displaying orientation, fastening the means for fastening the container in either orientation, and folding in the end flaps to close the container.

All features described in connection with any aspect of the invention can be used with any other aspect of the invention.

The invention will be further described with reference to the drawings in which: Figure 1 shows a blank of a packaging container; Figure 2 shows the packaging container with an article in position prior to closing; Figure 3 shows the packaging container with the panels folded to secure the article; Figure 4 shows the packaging container partially closed in the display orientation; Figure 5 shows the packaging container fully closed in the display orientation; Figure 6 shows the packaging container partially closed in the closed orientation; and Figure 7 shows the packaging container fully closed in the closed orientation.

Figure 1 shows a blank 1 of a packaging container prior to folding. The blank 1 consists of a single piece of corrugated cardboard 5 with a single sheet of clear low density polyethylene film 10 attached to the cardboard 5 for receiving an article such as a mobile phone 12.

The blank is formed of a first panel 15 for forming the base of a receiving portion of the packaging container. The first panel is rectangular in shape. The first panel has a top edge 20, a bottom edge 25, a first side edge 27 and a second side edge 30.

The first panel has a slot 31 positioned centrally on the panel and running parallel to the top edge. The slot 31 has a locking tab 32 in the middle of the slot. The slot additionally has one semi-circular cut-out 33 opposite the locking tab and two semicircular cut-outs 34 on the same side as the locking tab, either side of the locking tab.

A receiving panel 35 is connected to the first panel at the bottom edge 25 of the first panel. The receiving panel 35 is rectangular in shape. The receiving panel 35 has a top edge 37, a bottom edge 40, a first side edge 43 and a second side edge 45. The top and bottom edge of the receiving panel are shorter than the top and bottom edge of the base panel.

An intermediate panel 50 is connected to the receiving panel at the bottom edge 40 of the receiving panel. The intermediate panel is rectangular in shape. The intermediate panel has a top edge 52, a bottom edge 55, a first side edge 57 and a second side edge 60. The top and bottom edges of the intermediate panel are longer than the top and bottom edges of the receiving panel and approximately the same length as the top and bottom edges of the base pane.

An end flap 65, 70 is connected to each of the first and second side edges of the intermediate panel. Each end flap is formed of a first closure panel 72 for forming the end of a closed container and a second closure panel 75 for forming a tab for tucking into the container. The tab is shaped to as wide as the aperture which is formed when the blank is folded into a container. The first closure panel is attached to the intermediate panel and the second closure panel is attached to the first closure panel at an edge distal to the intermediate panel.

Each end flap has a slot 80 located at the join between the first and second closure panels.

The film sheet 10 is generally rectangular in shape and covers the intermediate panel, the receiving panel and extends part way across the first panel. It is adhered along one edge adjacent the bottom edge of the intermediate panel using adhesive. It is adhered along the opposite edge of the sheet on the first panel using adhesive adjacent the bottom edge of the first panel. The film sheet, first panel, receiving panel and intermediate panel form a receiving portion for receiving a mobile phone The space between the sheet and the receiving panel can be accessed at either side edge 43, 45 of the receiving panel.

A first side panel 85 is connected to the first panel at the top edge 20 of the first panel. The first side panel is rectangular and has a top edge 87, a bottom edge, 90, a first side edge 92 and a second side edge 95. The bottom edge 90 of the first side panel is connected to the top edge 20 of the first panel via a single crease 98.

A second panel 100 is connected to the first side panel at the top edge 87 of the first side panel. The second panel is rectangular and has approximately the same surface area as the first panel. The second panel has a top edge 102, a bottom edge 105, a first side edge 107 and a second side edge 110. The bottom edge of the second panel is connected to the top edge 87 of the first side panel via a single fold 112. A securing flap 113, 114 is positioned at each of the top edge and bottom edge. The securing flap is sufficiently wide to fit in the slot 80 of the end flaps. The securing flap extends into the second panel by cuts 115 which continue along the same line as the edge of the securing flaps, perpendicular to the side edges of the second panel. The cuts allow the securing flap to be moved out of the plane of the second panel.

A second side panel 116 is connected to the top panel at the top edge 102 of the top panel. The second side panel is rectangular and has the same surface area as the first side panel. The second side panel has a top edge 117, a bottom edge 120, a first side edge 122 and a second side edge 125. The bottom edge of the second side panel is connected to the top edge 102 of the top panel via a single fold 127.

A securing portion 132 is connected to the second side panel at the top edge 117 of the second side panel. The securing portion is formed of a closure panel 133, which is rectangular and a securing tab 145. The closure panel has a top edge 134, a bottom edge 135, a first side edge 137 and a second side edge 140. The bottom edge of the closure panel is connected to the top edge 117 of the second side panel via a single fold 142. The securing tab 145 is attached to the top edge of the closure panel by a single fold 147. The securing tab is of a width to pass through the slot 31 of the first panel. A slot 150 is positioned in the middle of the single fold 147 and running along it. The slot is sufficiently wide to receive the locking tab 32. The slot has a semi-circular cut-out from either edge of the slot.

Support flaps 155 are positioned at the first and second side edges of each of the first and second panels.

In Figure 2, the mobile phone 12 has been inserted under the film sheet 10 onto the receiving panel 35. The first panel 15 and the intermediate panel 50 can be folded up relative to the receiving panel 35 to allow easy access between the receiving panel and the film sheet.

The intermediate panel 50 is then folded under the receiving panel 35 away from the mobile phone 12. The first panel 15 is folded under the receiving panel 35 and intermediate panel 50 away from the mobile phone 12. Figure 2 shows the blank 1 with the intermediate panel 50 and first panel 15 partially folded so that the film sheet 10 is partially stretched over the mobile phone 12 to hold it in place.

As shown in Figure 3, folding the panels 15, 35, 50 stretches the film sheet 10 so that the mobile phone 12 is held rigidly in place. The first panel 15 forms the base of the receiving portion. The intermediate panel 50 sits on the first panel 15 and the receiving panel 35 sits on the intermediate panel 50 to form a three layer stack.

As shown in Figure 4, the second panel is folded under the first panel to form the base of the container. The securing tab is pushed into the slot of the first panel to form a container. The locking tab prevents the securing tab from being easily removed.

As shown in Figure 5, the support flaps are closed over the openings at either end of the container and the end flaps closed by pushing the second closure panels into the container. The securing flaps of the second panel are pushed into the slots of the end flaps to lock the end flaps closed.

The mobile phone is then secured on the outer surface of a container which is rigidly closed. The mobile phone can be displayed in this form, or placed in a further container such as a clear fronted container.

Cables and instructions and other suitable accessories can be stored inside the container.

In Figure 6, the partially folded blank of Figure 3 and the second panel is folded over the first panel to form the top of the container. The securing tab is pushed into the slot of the first panel to form a container. The locking tab prevents the securing tab from being easily removed.

As shown in Figure 7, the support flaps are closed over the openings at either end of the container and the end flaps closed by pushing the second closure panels into the container. The securing flaps of the second panel are pushed into the slots of the end flaps to lock the end flaps closed.

The mobile phone is then secured on the inner surface of a container which is rigidly closed. The mobile phone is securely closed and can be readily transported or 20 posted.

In this specification, unless expressly otherwise indicated, the word 'or' is used in the sense of an operator that returns a true value when either or both of the stated conditions is met, as opposed to the operator 'exclusive or' which requires that only one of the conditions is met. The word 'comprising' is used in the sense of including' rather than in to mean 'consisting of. All prior teachings acknowledged above are hereby incorporated by reference. No acknowledgement of any prior published document herein should be taken to be an admission or representation that the teaching thereof was common general knowledge in Australia or elsewhere at the date hereof.

Claims

Claims: 1. A blank for producing a packaging container for a personal electronic device, wherein the blank can be folded into a first orientation in which the electronic device is secured on an external surface of a closed packaging container and a second orientation in which the electronic device is secured on an internal surface of the closed packaging container, the blank comprising a base panel, a first side panel, a second side panel, a top panel, a first end flap and a second end flap for forming a closed container in both the first to and the second orientations; a receiving surface for receiving the electronic device, wherein in the first orientation, the receiving surface is on an external face of the closed container and in the second orientation, the receiving surface is on an internal face of the closed container; fastening means for fastening the blank in either the first or second orientation; and securing means for securing the electronic device to the receiving surface.
2. A blank according to claim 1 wherein the fastening means comprises at least one fastening flap and at least one receiving slot, wherein each fastening flap can be inserted into at least one receiving slot to fasten the packaging container in either orientation.
3. A blank according to claim 2 wherein fastening means comprises one fastening flap and one receiving slot, wherein the fastening flap can be inserted into the receiving slot to fasten the packaging container in either orientation.
4. A blank according to any one of claims 2 or 3, additionally comprising means for securing the at least one fastening flap in the at least one receiving slot, wherein said means comprises a secondary securing slot in the fastening flap and a locking flap positioned in the receiving slot, such that when the fastening flap is passed through the receiving slot, the locking flap interlocks with the fastening flap via the secondary securing slot, securing the fastening flap in position.
5. A blank according to any one of claims 1 to 4, comprising means for to securing the end flaps in either orientation.
6. A blank according to claim 5 wherein the means for securing the end flaps comprises an end flap securing flap and a securing slot in each end flap for receiving the securing flap in either orientation.
7. A blank according to claim 6 wherein the end flap securing flap is positioned on a free edge of a panel and is formed of a portion which extends beyond the edge of the panel and a portion which is formed by cuts in the panel, such that all of the portion extending beyond the edge of the panel can be moved out of the plane of the panel, to allow easier engagement with the securing slot of the end flap.
8. A blank according to any of claims 1 to 7, additionally comprising support flaps for providing rigidity to the container in either orientation when secured inside the container adjacent to the end flaps.
9. A blank according to any of claims 1 to 8 wherein the blank comprises a receiving panel, which comprises the receiving surface, wherein the receiving panel is attached along a first edge to an edge of one of the base panel, the first side panel, the second side panel and the top panel, and a securing panel, which is attached to the opposite edge of the receiving panel, wherein the securing means is attached to the securing panel and the panel adjacent the receiving panel.
10. A blank according to claim 9 wherein the securing means is formed of a thin film that is attached to the securing panel and the panel adjacent the receiving panel and passes over the receiving surface.
11. A blank according to claim 10 wherein the thin film is formed of a to transparent, flexible plastics material.
12. A blank according to any one of claims 10 or 11 wherein the end flaps for closing the container in either orientation are attached to the securing panel such that the securing panel and receiving panels are secured in place when the blank is in either orientation.
13. A blank for producing a rectangular cuboid packaging container for a personal electronic device, wherein the blank can be folded into a first orientation in which the electronic device is secured on an external surface of a closed packaging container and a second orientation in which the electronic device is secured on an internal surface of the closed packaging container, the blank comprising: a sheet formed from a rigid packaging material comprising: a receiving panel having a first surface for receiving the electronic device, wherein in the first orientation, the receiving surface is on an external face of a first wall of the closed packaging container and in the second orientation, the receiving surface is on an internal face of the first wall of the closed packaging container, wherein the receiving panel has a first side, a second side, a top edge and a bottom edge; a second panel having a first surface for forming the opposing surface of the first wall of the closed packaging container, such that in the first orientation, the opposing surface is on an internal face of the first wall of the closed packaging container and in the second embodiment, the receiving surface is on an external face of the first wall of the closed packaging container, wherein the second panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the receiving panel is connected to the top edge of the second panel along a first crease; a third panel for forming an intermediate layer between the receiving to panel and the second panel on the first wall of the closed packaging container in both the first and second orientations, wherein the third panel has a first side, a second side, a top edge and a bottom edge, wherein the top edge of the receiving panel is connected to the bottom edge of the third panel along a second crease; a fourth panel for forming a first side wall of the closed packaging container, wherein the fourth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the second panel is connected to the top edge of the fourth panel along a third crease; a fifth panel for forming a second wall of the closed packaging container opposite the first wall, wherein the fifth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the fourth panel is connected to the top edge of the fifth panel along a fourth crease; a sixth panel for forming a second side wall of the closed packaging container, wherein the sixth panel has a first side, a second side, a top edge and a bottom edge, wherein the bottom edge of the fifth panel is connected to the top edge of the sixth panel along a fifth crease; fastening means for fastening the sixth panel to the second panel, wherein the fastening means is a fastening panel, wherein the fastening panel is connected to the bottom edge of the sixth panel along a sixth crease; two end sections for forming the ends of the closed packaging container, wherein each end section is connected respectively to each of the first and second sides of the third panel, wherein each of the end sections is formed of at least a first panel for forming the end of the closed packaging container and a second panel for holding the end in position in place in the closed packaging container; and (ii) a film, wherein the film is attached to the first surface of the second panel and the third panel, wherein the film overlies the first surface of the receiving panel and wherein the personal electronic device may be io positioned between the first surface of the receiving panel and a lower surface of the film and wherein when the packaging container is folded along the first crease and the second crease, the film secures the personal electronic device on the first surface of the second panel, such that the personal electronic device is held in position when the blank is folded in the first orientation or the second orientation.
14. A method of forming a packaging container containing a personal electronic device, the method comprising; taking the blank of any of claims 1 to 13: positioning a personal electronic device on the receiving surface; using the securing means to secure the personal electronic device on the receiving surface; either; a) folding the remaining panels over the securing surface, thereby containing the personal electronic device inside the packaging container, in a first enclosing orientation, or; b) folding the remaining panels under the securing surface, thereby displaying the personal electronic device on the outside of the packaging container, in a second displaying orientation, fastening the means for fastening the container in either orientation, and folding in the end flaps to close the container.