GB2576577A - Mobile computing device - Google Patents

Mobile computing device Download PDF

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Publication number
GB2576577A
GB2576577A GB1813882.6A GB201813882A GB2576577A GB 2576577 A GB2576577 A GB 2576577A GB 201813882 A GB201813882 A GB 201813882A GB 2576577 A GB2576577 A GB 2576577A
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United Kingdom
Prior art keywords
user
video
display
electronic display
input
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Withdrawn
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GB1813882.6A
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GB201813882D0 (en
Inventor
Swain Thomas
Harrison Benedict
Harrison Christian
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Easi Projects Ltd
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Easi Projects Ltd
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Publication date
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Priority to GB1813882.6A priority Critical patent/GB2576577A/en
Publication of GB201813882D0 publication Critical patent/GB201813882D0/en
Publication of GB2576577A publication Critical patent/GB2576577A/en
Withdrawn legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842—Selection of displayed objects or displayed text elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

A method of determining whether a user of a mobile computing device, such as a mobile phone or tablet, having a user-interface system has been attentive to a first video content displayed by the user interface system 57. The first video content is displayed to the user, and a prompt 52 is displayed on the user interface system at a first time associated with the first video content. The prompt is for a specific user input, where the specific user input may be via a graphical icon located randomly on the display at a first location, a touch gesture such as a swipe from a first location to a second location, or a continual user input. It is determined whether the specific user input is received within a predetermined time, such as 5 seconds. If the specific user input is received within the predetermined time, it is determined that the user is attentive 54. If the user has been attentive, a second video may be displayed. If the user has not been attentive, the first video may be paused or replayed. The first video may be an advertisement, and if the user is not attentive, the advertisement may be replayed.

Description

MOBILE COMPUTING DEVICE
The present invention relates generally to a mobile computing device, in particular a method of determining whether a user of a mobile computing device is attentive to video content displayed thereon.
INTRODUCTION
It is well known in the art that mobile computing devices, such as mobile phones, wearable electronic devices or tablets, are used to display video content to their users via respective user-interfaces. For example, it is known in the field of marketing to provide advertising content in the form of an advertisement video on an electronic display of a mobile computing device to market products or services to prospective customers.
Typically, video content is displayed on an electronic display of a device irrespective of whether the user is present and paying attention to the content of the video. A downside of such arrangements is that the processing power etc. that is required to display video content to a user that is either not present or not paying attention is ultimately redundant, and is an undue burden on power (in terms of consumption) and processing resources of the device. Furthermore, in the context of marketing, a company or “brand” will often pay a platform or agency to distribute their own advertising content on the mobile computing devices of a target audience of prospective customers, irrespective of whether the target audience will in fact be present and paying attention.
Accordingly, it is desired to provide an improved mobile computing device and method of operating such a device.
SUMMARY OF INVENTION
According to a first aspect, there is provided a method of operating a mobile computing device having a user-interface system for displaying video content to a user of the mobile computing device, the method comprising: displaying a first video for the user on an electronic display of the user-interface system; displaying a prompt for a first defined user-input on the electronic display, at a first time associated with displaying the first video; determining whether a user-input corresponding to the first defined userinput is received by the user-interface system within a predetermined timeframe from the first time; and determining whether the user has been attentive to displayed content of the first video based on a result of the determination.
The first video may be an advertisement video.
The present invention provides a method of determining whether a user of a mobile computing device (such as a mobile phone or tablet) having a user-interface system has been attentive to video content displayed by the user interface system. Knowledge of whether the user is engaged and attentive to video content displayed on the mobile computing device may be used advantageously in a number of ways.
For example, the method of the present invention may further comprise the step of controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video.
The mobile computing device may be configured to ensure that video content is displayed only when the user is attentive to the video content being displayed, thereby reducing redundant processing power and resources described above. Thus, controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video may comprise: displaying a second video on the electronic display if it is determined that the user has been attentive to displayed content of the first video. This may be the case where the first time associated with displaying the first video is at the end of the first video.
Additionally or alternatively, controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video may comprise: pausing the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video.
Controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video may also or instead comprise: replaying the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video.
The prompt for a first defined user-input may comprise a graphical icon indicating a first defined region on the electronic display. The user-input corresponding to the first defined user-input may comprise user-engagement with the first defined region via the user-interface system.
The electronic display may be a touch-sensitive display. The user-engagement with the first defined region via the user-interface system may comprise contact on the electronic display within the first defined region.
The first defined user-input may be a defined touch gesture on the electronic display. The user-input corresponding to the first defined user-input may comprise contact movement on the electronic display corresponding to the defined touch gesture.
The defined touch gesture on the electronic display may be a touch gesture from a second defined region on the electronic display to the first defined region. The userinput corresponding to the first defined user-input may comprise contact movement along a path from the second defined region to the first defined region on the electronic display.
The first defined region may be at a randomly-generated position within the electronic display.
The second defined region may correspond to a point of contact on the electronic display at the first time.
The predetermined timeframe may be less than or equal to 5 seconds. The predetermined timeframe may be 1-1.5 seconds. This range may provide a timeframe that is sufficiently large to allow for a user to react to the prompt and that is sufficiently small to reasonably prove user engagement.
The method may comprise conditionally displaying the first video on the electronic display of the user-interface system, wherein the condition for displaying the first video is that continual user-input is detected by the user-interface system.
The method may comprise pausing display of the first video, if it is detected by the user-interface system that continual user-input is interrupted. The method may comprise resuming display of the first video at the point of pausing, if it is detected by the user-interface system that continual user-input is resumed.
The electronic display may be a touch-sensitive display and continual user-input may comprise continual contact with the touch-sensitive display.
According to another aspect, there is provided a mobile computing device, comprising: a user-interface system having an electronic display; and one or more processors arranged to: display a first video for the user on the electronic display; display a prompt for a first defined user-input on the electronic display, at a first time associated with displaying the first video; determine whether a user-input corresponding to the first defined user-input is received by the user-interface system within a predetermined timeframe from the first time; and determine whether the user has been attentive to displayed content of the first video based on a result of the determination.
The one or more processors may be further arranged to control an aspect of video content display based on whether the user has been attentive to displayed content of the first video.
The one or more processors may be further arranged to control an aspect of video content display based on whether the user has been attentive to displayed content of the first video by doing at least one of the following: displaying a second video on the electronic display if it is determined that the user has been attentive to displayed content of the first video; pausing the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video; and replaying the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video.
The one or more processors may be arranged to: conditionally display the first video on the electronic display, wherein the condition for displaying the first video is that continual user-input is detected by the user-interface system. The electronic display may be a touch-sensitive display and continual user-input may comprise continual contact with the touch-sensitive display.
According to another aspect, there is provided a computer readable storage medium comprising computer readable instructions that, when read by a computer, cause performance of the method as described in any of the statements contained herein.
According to a further aspect, there is provided a method of providing a (e.g. advertising) platform on a mobile computing device that rewards a user of the platform for successfully viewing video content displayed thereon, the method comprising: displaying to the user a first video (e.g. an advertisement video) on an electronic display of the mobile computing device; determining whether the user has been attentive to displayed content of the first video; and, if it is determined that the user has been attentive to the displayed video content of the first video, rewarding the user for successfully viewing the first video.
Determining whether the user has been attentive to displayed content of the first video may comprise: displaying a graphical item, such as an image or a randomly-generated number or letter, on the electronic display at a first time during display of the first video; displaying a question about the graphical item on the electronic display; receiving an answer from the user in the form of an input to the mobile computing device; and determining that the user has been attentive to displayed content of the first video if the user input corresponds to the correct answer of the question. The question may be a multiple choice question wherein the user is provided with multiple choices representing different possible answers to the question (wherein only one answer is correct), and the user must select only one answer from those choices. If the selected answer is the correct answer, it is determined that the user has been attentive to displayed content of the first video. The multiple choices representing different possible answers to be selected and used by the user may comprise different graphical items, and the user may be asked which graphical item was displayed on the screen at the first time.
The method may comprise determining whether the user has been attentive to the displayed video content of the first video based on user-input at the (e.g. user-interface of the) mobile computing device.
It may be determined that the user has been attentive to the displayed video content of the first video if the user-input at the mobile computing device corresponds to a predefined user input.
Determining whether the user has been attentive to the displayed video content of the first video based on user-input at the mobile computing device may comprise: displaying a prompt for a first defined user-input on the electronic display, at a first time associated with displaying the first video; determining whether a user-input corresponding to the first defined user-input is received by the mobile computing device within a predetermined timeframe from the first time; and determining whether the user has been attentive to displayed content of the first video based on a result of the determination. These steps may be performed or implemented according to any one or more of the statements herein.
Rewarding the user may comprise paying the user or issuing the user with reward points or tokens that may be exchanged for financial currency, goods or services.
The advertisement video may be provided for display on the platform by a third-party company; and the method may further comprise charging the third-party company for using the platform upon determining that the user has been attentive to the displayed video content of the first video. Correspondingly, it may be the case that the third-party company is not charged for using the platform if it is determined that the user has not been attentive to the displayed video content of the first video. That is, upon proof of user attentiveness, the platform may charge the third party and pass revenue to the user. The net result may be prospective customers who are ready to be marketed to, whilst brands only pay when their content is viewed.
After completion of the first video, the user may be required to provide feedback on its content. The feedback may be used, e.g. by third-party companies, to influence and tailor the content of future videos (e.g. advertisement videos) displayed to the user.
The various elements described herein, such as the electronic display, memory units, online databases and one or more processors, may be coupled to one another via a wireless link and may consequently comprise transceiver circuitry and one or more antennas. Additionally or alternatively, the elements described herein may be coupled to one another via a wired link and may consequently comprise interface circuitry (such as a Universal Serial Bus (USB) socket). It should be appreciated that the elements described herein may be coupled to one another via any combination of wired and/or wireless links.
The mobile computing device (and various associated elements) described herein may comprise any suitable circuitry to cause performance of the methods described herein and as illustrated in the Figures. The mobile computing device may comprise: at least one application specific integrated circuit (ASIC); and/or at least one field programmable gate array (FPGA); and/or single or multi-processor architectures; and/or sequential (Von Neumann)/parallel architectures; and/or at least one programmable logic controllers (PLCs); and/or at least one microprocessor; and/or at least one microcontroller; and/or a central processing unit (CPU); and/or a graphics processing unit (GPU), to perform the methods.
The mobile computing device may include at least one microprocessor (e.g. for the electronic display) and may comprise a single core processor, may comprise multiple processor cores (such as a dual core processor or a quad core processor), or may comprise a plurality of processors (at least one of which may comprise multiple processor cores).
The electronic display may be any suitable device for conveying information to a user. For example, the electronic display may be a liquid crystal display, or a light emitting diode display, or an active matrix organic light emitting diode display, or a thin film transistor display, or a cathode ray tube display.
The mobile computing device may comprise and/or be in communication with one or more memories that store the data described herein, and/or that store software for performing the processes described herein.
The memory may be any suitable non-transitory computer readable storage medium, data storage device or devices, and may comprise a hard disk and/or solid state memory (such as flash memory). The memory may be permanent non-removable memory, or may be removable memory (such as a universal serial bus (USB) flash drive).
The memory may store a computer program comprising computer readable instructions that, when read by a processor, causes performance of the methods described herein, and as illustrated in the Figures. The computer program may be software or firmware, or may be a combination of software and firmware.
The computer readable storage medium may be, for example, a USB flash drive, a compact disc (CD), a digital versatile disc (DVD) or a Blu-ray disc. In some examples, the computer readable instructions may be transferred to the memory via a wireless signal or via a wired signal.
BRIEF DESCRIPTION OF THE DRAWINGS
Embodiments will now be described by way of example only, with reference to the Figures, in which:
Figure 1 schematically illustrates a mobile computing device in accordance with the present invention;
Figure 2 is a schematic diagram illustrating the mobile computing device of Figure 1 operating according to an embodiment of the present invention;
Figure 3 is a schematic diagram illustrating the mobile computing device of Figure 2 operating according to a further embodiment of the present invention;
Figure 4 is a schematic diagram illustrating the mobile computing device of Figure 3 operating according to a further embodiment of the present invention; and
Figure 5 is a flow chart schematically illustrating the various method steps that the mobile computing device of Figures 1 to 4 is operable to perform.
Like reference numerals will be used, where appropriate, for like features shown in the Figures.
DETAILED DESCRIPTION
Figure 1 schematically illustrates a mobile computing device in accordance with the present invention. The mobile computing device is an electronic device which is suitable for being (and expected to be) transported during normal usage. This is in contrast to an electronic device which is designed for regular use at a fixed location,
e.g. due to its size and power requirements, such as a desktop computer. The mobile computing device may be a cellular communication device (e.g. a “smartphone”), an electronic tablet or a wearable electronic device such as a “smartwatch”.
As shown in Figure 1, the mobile computing device 11 comprises a number of elements, in particular a user-interface system 12 which includes an electronic display 13, one or more processors in the form of a Central Processing Unit (CPU) 14, main memory 15 and a storage unit 16. The various elements are communicatively coupled to each other via communication links as shown by arrows in Figure 1.
The electronic display 13 (referred to herein simply as the “display”) provides an interface through which the user may interact with the mobile computing device 11. The display 13 in this example is in the form of a touch-sensitive display (also known as a touch screen) with which a user may interact with the mobile computing device 13.
The touch sensitive display 13 provides both an output interface and an input interface between the mobile computing device 11 and a user. In particular, the display 13 outputs visual content to the user, which may include video content and one or more user-input options, and detects user-inputs in the form of contact on the display 13, e.g. at locations corresponding to the user-input options.
The display 13 may include a controller (not shown) which processes and detects contact (or the lack thereof) on the display 13 and provides signals indicative of the user-inputs to the central processing unit 14. The display 13 may be any touch sensitive display known in the art and may detect contact using any known technologies for detecting contact on the display 13.
The one or more processors (CPU) 14 comprises electronic circuitry configured to execute one or more sequences of computer readable instructions to carry out the various functions and methods of the present invention (as well as essential operations, as appropriate). The one or more processors 14 may accordingly execute instructions by sending control signalling to the user interface system 12. For example, the control signalling may include information that will cause the electronic display 13 to display a first video on the display, provide a prompt on the display, etc.
The computer readable instructions are initially saved in the storage unit 16, which may be any suitable form of non-volatile memory, such as Read-only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM) and flash memory. However, during use the one or more processors 14 copy the computer readable instructions into main memory 15, from where they are executed to perform the various functions of the present invention. The main memory 15 in this example is Random Access Memory (RAM), although any suitable volatile memory may be used.
As shown in Figure 1, the mobile computing device 1 is communicatively coupled to a database 17. In the example of Figure 1, the database 17 is accessible “online” from a local network or the internet, although in other arrangements the database may be stored locally on the mobile computing device 11 or stored on a storage device attached thereto (not shown). The function of the database 17 is to store useful output data that is determined or derived during performance of the method described herein. For example, the database 17 in an embodiment stores data that is indicative of whether a user of the mobile computing device 11 has been attentive to content displayed by the display 13, as will be described further below.
While the user interface system 12 has been described above with respect to a touchsensitive display 13 that provides both the output interface and the input interface, it will be appreciated that the user-interface system may comprise any additional or alternative hardware elements to handle interaction between the user and the mobile computing device 11. For example, the electronic display need not be sensitive to touch, and the input interface of the user-interface system 12 may instead comprise one or more of a keyboard, a keypad, a touchpad, and a computer mouse, for receiving user-inputs, e.g. corresponding to the user-input options displayed on the electronic display 13.
Figure 2 is a schematic diagram illustrating the mobile computing device 11 of Figure 1 when operating according to the method of the present invention. In particular, Figure 2 shows the visual content output to the display 13 at three different times to, ti and t2 during operation of the mobile computing device according to an embodiment of the present invention.
The mobile computing device 11, in this embodiment, is in the form of a “smartphone” which comprises all of the features described above with respect to Figure 1, as well as appropriate processing and control circuitry for operating as a cellular telecommunications device, as is known in the art.
The mobile computing device 11, particularly the one or more processors 14, operates by displaying a first video for the user on the electronic display 13, as represented by the “play” symbol 22 shown on the left-hand side display 13 in Figure 2. The first video 22 is played at a time, to. Display of the first video may be initiated by the user, e.g. via a touch selection of a corresponding user-input option provided on the display 13, although in other arrangements the first video is initiated automatically by the one or more processors 14. The first video will continue to play on the display 13 uninterruptedly until its end at a first time, ti, as represented by the “stop” symbol 23 shown on the middle display 13 in Figure 2.
It will be appreciated that in conventional systems, the video content will be displayed irrespective of whether the user is present and paying attention to the content of the video. However, the present invention differs from such arrangements in that it provides a mechanism to determine whether the user is engaged with and attentive to the visual content on the display 13 at the first time, ti. From this, it can be inferred whether the user has been attentive and engaged with the content of the first video that has been displayed.
As shown in Figure 2, the mechanism is provided by displaying a prompt 20 for a first defined user-input on the electronic display 13 at the first time ti corresponding to the end of the first video and determining whether the user-interface system 12, particularly the display 13, receives a user-input that corresponds to the first defined user-input within a predetermined timeframe, Ti, from the first time, ti. The prompt 20 is in the form of a graphical icon, in this case a circular icon, which is overlaid on the final frame of the first video on the display 13. The graphical icon 20 serves as a prompt for a first defined user-input in that it indicates a region on the electronic display 13 that the user should engage, i.e. contact, within the predetermined timeframe, Ti, from the first time, ti.
The physical characteristics, such as the location and size, of the circular icon 20 on the display 13 defines the region for the first defined user-input. As can be seen in Figure 2, the circular icon 20 has a diameter 24 that is equal to approximately one quarter of the width 25 of the display 13. The circular icon 20 is provided, i.e. displayed, at a randomly-generated position within the electronic display 13 to minimize predictability. It will be appreciated that although a circular icon is shown in Figure 2, any type of graphical icon, such as text or image etc., may be used for the prompt.
Further, it will be appreciated that the prompt 20 may further indicate a user action in the form of a touch gesture on the display 13, and the user must accordingly perform an action, e.g. swipe along the electronic display 13 in a direction, that corresponds to the defined touch gesture in order to prove their attentiveness.
If the display 13 receives a user-input that corresponds to the first defined user-input at a second time, t2, which is within the predetermined timeframe, Ti, from the first time, ti, it is determined that the user is engaged with and attentive to the visual content on the display 13 at the first time, ti, and accordingly that the user has been attentive to content of the first video that has been displayed up to time, ti. Correspondingly, if the display 13 does not detect a user-input that corresponds to the first defined user-input within a predetermined timeframe from the first time, ti, it is determined that the user is not currently engaged with and attentive to the visual content on the display 13 (at the first time, ti) and accordingly that the user has not been attentive to content of the first video that has been displayed up to time, ti. The predetermined timeframe, Ti, in this embodiment is 1.5 seconds, although any suitable timeframe, such as any value up to five seconds may be used.
The mobile computing device 11 provides an indication 21 of the result of the determination to the user, i.e. whether or not it has been determined that the user is currently engaged with and attentive to the visual content on the display 13 (at the first time, ti). As shown on the right-hand side of Figure 2, the indication may be provided by replacing the circular icon 20 that was used as the prompt with a different graphical icon 21. In this example, graphical icon 21 corresponds to the prompt 20 with respect to location and size, but differs in terms of colour. Alternative options are also possible, of course.
The determination as to whether the display 13 receives a user-input that corresponds to the first defined user-input within a predetermined timeframe from the first time, ti, incudes continually monitoring for contact on the display 13 (or the lack thereof).
If contact is not detected, then it is determined that the user has not been attentive to displayed content of the first video, and this result may be indicated to the user. However, any contact that is detected on the display will be subjected to a two-step test as part of the determination, as will now be described.
In the first step, it is determined whether the contact (user-input) corresponds to the prompted first defined user-input. In the example of Figure 2, this is done by determining whether the detected contact on the electronic display is within the first defined region corresponding to the prompt 20. The detected contact is considered to be within the first defined region corresponding to the prompt 20 (and the user-input passes the first step) as long as only some of the detected contact on the display 13 overlaps the first defined region. However, in stricter arrangements the detected contact may have to be fully contained within the first defined region in order to be considered as within the first defined region corresponding to the prompt 20.
In the second step, it is determined whether the user input that corresponds to the first defined user-input is detected at a second time, t2, within the predetermined timeframe, Ti, from the first time, ti. If it is, the user-input is considered to have passed the second step of the two-step test. The mobile computing device 11 or user interface system 12 may include a clock (or other timing means) to be used as a timer for the second step.
If the user-input passes both steps of the two-part test, the user is considered as being engaged with and attentive to the visual content on the display 13 at the first time, ti, and it is concluded that the user has been attentive to the displayed content of the first video. Otherwise, the user is considered as not being engaged with the visual content on the display 13 at the first time, ti, and it is concluded that the user has not been attentive to the displayed content of the first video
It will be appreciated that the order of the first and second steps may be reversed, if desired. That is, in alternative arrangements the first step includes determining whether the detected content is within the predetermined timeframe from the first time, and the second step includes determining whether the detected contact is within the first defined region. Furthermore, the second step may be conditionally executed based on the result of the first step of the two-part test. That is, in embodiments the second step of the two-part step is only performed on the condition that the user-input passes the first step of the two-part test.
As mentioned above, the result of the determination may be used to control an aspect of (subsequent) video content display. In particular, the one or more processors 14 will cause the display 13 to display a second, different video to the first video if it is determined that the user has been attentive to the displayed content of the first video. If, on the other hand, it is determined that the user has not been attentive to displayed content of the first video, the one or more processors 14 will cause the display 13 to replay the first video.
It will be appreciated that the prompt 20 for a first defined user-input need not be displayed at the end of the first video, as described with respect to Figure 2. It is possible, and in some cases desirable, to display the prompt at a time, ti, that is during the playing of the first video, i.e. before its completion. In such arrangements, the one or more processors 14 may cause the first video to be paused on the electronic display 13 until further input by the user is received, since it is determined that the user has not been attentive to displayed content of the first video. Additionally or alternatively, the one or more processors 14 may cause the first video to be stopped entirely and a second, different video to be displayed on the electronic display 13, since it is determined that the user has not been attentive to displayed content of the first video.
Furthermore, display of the first video may be paused at the time, ti, before completion of the first video, until the mobile computing device receives a valid user-input corresponding to the first predefined user input within the predetermined timeframe, Ti, or until the end of the predetermined timeframe, Ti, from the first time, ti, if a valid user input is not received within that time.
In the manner described above, it can be ensured that video content is displayed only when the user is attentive to the video content being displayed, thereby reducing redundant processing power and resources.
The present invention is particularly applicable in the field of marketing in that it allows an agency to not only provide a platform on which brands can advertise to prospective customers, but also prove that users are present and engaged (attentive) to the displayed content. This is advantageous in that it will allow brands to be charged to use the platform only when their content is viewed. Users of the mobile computing device may also be paid to engage with and view the content on the mobile computing device. The net result of this is prospective customers who are ready to be marketed to, whilst brands only pay when their content is viewed. To facilitate this, the result of the two-step test, and accordingly the result of the determination as to whether the user has been attentive to the displayed content of the first video, may be stored as data in memory so that it can be relied upon as proof of user engagement. For example, the result of the two-part test is stored in online database 17.
The present invention provides additional features for proving user engagement with content of the first video, as will now be described with respect to Figure 3.
Figure 3 is a schematic diagram illustrating the mobile computing device 11 of Figure 2 operating according to a further embodiment of the present invention. In particular, Figure 3 shows the visual content output to the display 13 at time to, as described with respect to Figure 2.
In this arrangement, the first video is only displayed on the electronic display 13 on the condition that continual contact with the electronic display 13 is detected by the userinterface system 12. That is, a user must prove that they are present at the mobile computing device 13 in order for the first video to be displayed.
In the current example, a user must prove their presence by touching and holding down their, e.g., finger at any desired location on the display 13. The point of contact on the electronic display 13 is referred to herein as the second defined region, and is shown in Figure 3 by the shaded region 30 on the mobile computing device 13.
As shown by the mobile computing device 11 on the right-hand side of Figure 3, if the user is not in contact with the display 13 then the first video will be paused, as indicated by icon 31. Upon re-touching the display 13, the first video will restart/resume.
Figure 4 is a schematic diagram illustrating the mobile computing device 11 of Figure 3 operating according to a further embodiment of the present invention. In particular, Figure 4 schematically shows the visual content output to the display 13 at time ti, as described with respect to Figure 2.
In the arrangement of Figure 4, the first defined user-input is a defined touch gesture 41 on the electronic display from the second defined region 30 corresponding to the point of contact of the user with the electronic display 13 at the first time, ti, to the first defined region 20 corresponding to the prompt 20.
Accordingly, the user must provide a touch input, e.g. a swipe (contact movement), that corresponds to the defined touch gesture 41 from the second defined region 30 to the first defined region 20 on the electronic display 13 within the predetermined timeframe, Ti, from the first time, ti, in order for it to be determined that the user has been attentive to the displayed content of the first video. In this example, the gesture 41 is along a direct line between the second defined region 30 and the first defined region 20, although in other embodiments the gesture 41 may have different shapes, and this will be indicated to the user accordingly.
In the present case, the prompt 20 indicating the first defined region 20 appears at a random location on the electronic display 13 at a distance from the second defined region 30 that is up to 90% of the width 25 of the display 13. However, the first defined region 20 and the second defined region 30 may be separated by any suitable distance, as appropriate.
In the embodiment of Figure 4, the determination as to whether a user-input corresponding to the first defined user-input is received by the user-interface system within a predetermined timeframe from the first time is performed substantially as described with respect to the two-step test of Figure 2. In particular, the determination includes a first step where it is determined whether detected contact (user-input) corresponds to the prompted first defined user-input and a second step where it is determined whether the user-input corresponding to the first defined user-input is completed within the predetermined timeframe, Ti, from the first time, ti.
In the current example, the first step includes determining whether contact by the user corresponds to the defined touch gesture from the second defined region 30 to the first defined region 20. To facilitate this, a rectangular area 42 which encapsulates the first defined region 20 and the second defined region 30 and is centered along path 41 is defined by the one or more processors 14. The rectangular area 41 defines an acceptable path on the display that the contact must follow to be considered as corresponding to the defined touch gesture 41. The first step of the two-step test therefore includes determining whether there is contact movement by the user from the second defined region 30 to the first defined region 20 within the defined area 42. If the user moves contact (swipes) from the second defined region 30 to the first defined region 20 without breaking contact with the defined area 42 then it is determined that the user-input does correspond to the first defined user-input (the defined touch gesture 41). If, however, the user breaks contact with the display 13 in the defined area 42 then it is determined that the user-input does not correspond to the first defined user-input (the defined touch gesture 42), and that the user has not been attentive to the displayed content of the first video.
It will be appreciated that any suitably shaped and sized area 42 may be used for the determination as to whether a user-input corresponds to the defined touch gesture between the first defined region and the second defined region, and this will depend on the shape and size of the defined touch gesture. For example, the defined touch gesture may be to draw a circle on the display, 13 in which case the defined area 42 will have a ring shape.
Figure 5 is a flow chart schematically illustrating the various method steps that the mobile computing device of Figures 1 to 4 is operable to perform.
The method 50 begins at step 51 when the first video is completed. The first video may have been displayed on the condition that the user maintains contact with the electronic display, as described with respect to Figure 3. Completion of the first video triggers a prompt to be displayed on the display at step 52. The prompt is displayed at a first time, ti, at which point an internal clock of the mobile computing device, acting as a timer, begins to run.
As mentioned above, in order for it to be determined that the user has been attentive to the displayed content of the first video, the mobile computing device must detect a user-input that corresponds to a predefined user-input, as defined by the prompt, within a predetermined timeframe, Ti, from the first time, ti, as measured by the timer. The method therefore determines whether this condition is satisfied at step 53. The determination at step 53 corresponds to the two-step test as described with respect to Figures 2 and 4.
There are two possible results from the determination at step 53. Firstly, it may be determined that the mobile computing device has received a user-input (touch) that satisfies the test for determining whether the user-input corresponds to the defined user-input, and also that the mobile computing device received the user-input (touch) within the predetermined timeframe. In this case, the method proceeds to step 54 at which it is concluded that the user-input has passed the two part test. Secondly, it may be determined that either: the mobile computing device has not received a user-input (touch) that satisfies the test for determining whether the user-input corresponds to the defined user-input; or that the mobile computing device has received a user-input (touch) that satisfies the test for determining whether the user-input corresponds to the defined user-input, but that the user-input (touch) was received outside of the predetermined timeframe from the first time. In this case, the method proceeds to step 55 at which it is concluded that the user-input has failed the two part test.
The result of the determination is then stored in memory at step 56, for later use. In particular, the one or more processors of the mobile computing device will, at step 57, read the data indicating the result of the determination from memory to determine whether the user has been attentive to displayed content of the first video. If the stored data indicates that the user-input has passed the two-part test, then it is accordingly concluded that the user has been attentive to the displayed content of the first video. If the stored data indicates that the user-input has failed the two-part test, then it is accordingly concluded that the user has not been attentive to the displayed content of the first video.
The attentiveness of the user to the displayed content of the first video may be used advantageously at step 58. For example, and as described above, the attentiveness of the user may influence the way that video content (e.g. the first video or a second video) is subsequently displayed on the mobile computing device. For example, the one or more processors of the mobile computing device may control an aspect of video content display based on whether the user has been attentive to displayed content of the first video. In particular, a second video may be displayed on the electronic display if it is determined that the user has been attentive to displayed content of the first video; or the first video may be replayed on the electronic display if it is determined that the user has not been attentive to the displayed content of the first video.
The attentiveness of the user to the displayed content of the first video may also be used to influence financial transactions. For example, an agency providing an advertising platform using the method of the present invention may decide to charge brands on the basis that a user of the mobile computing device has been attentive to the first video, which may be provided by the brand, and correspondingly pay the user of the mobile computing device who has been attentive to the content.
While Figure 5 illustrates method steps 52 to 58 of the present invention occurring after the first video has been completed, it will be appreciated that in other arrangements they may be performed during the displaying (playing) of the first video. In such cases, step 58 may include pausing or stopping the first video if it is determined that the user has not been attentive to the displayed content of the first video.
After completion of the first video, users that have been attentive to the first video may be required to provide feedback on its content. The user interface 12 may be provided with any suitable means for allowing the user to provide feedback. For example, the user interface system may include one or more of a keyboard, a keypad, a touchpad, and a computer mouse, for receiving user-inputs corresponding to user feedback. In one arrangement (not shown), the touch sensitive display may display one or more feedback options for the user to select. Such feedback may be used, e.g. by brands, to influence and tailor future content to be displayed to the user. This may be advantageous to provide more focused marketing material to the user, as well as to keep the user interested and engaged with the displayed content (which may in turn reduce the number of video content that is not viewed, and thus processing power).
Although the present invention has been described above with respect to embodiments in which a single prompt is provided on the display at a time associated with the first video, it will be appreciated that any number of prompts may be displayed during or after display of the first video. For example, a first prompt for a first defined user input may be displayed at a time during the first video, and a second prompt for a second, different user input may be displayed at a later time, e.g. at the end of the first video. The user inputs will accordingly have to satisfy the two-part test on each occasion in order to be determined as attentive to displayed content of the first video.
Furthermore, it will be appreciated that although the embodiments described herein have been described as being performed for a first video, it will be appreciated that the mobile computing device may be configured to display a plurality of videos, and the method of the present invention may be applied, repeated or executed for one or more or all of those videos, as appropriate. For example, where a second video is displayed after the first video, the method of the present invention may be used to determine whether the user has been attentive to displayed content of the second video, and so on.
In view of the above, it can be seen that the present invention provides a method that can ensure that video content is displayed only when the user is attentive to the video content being displayed, thereby reducing redundant processing power and resources of the mobile computing device on which the video is displayed.
It will be understood that the invention is not limited to the embodiments abovedescribed and various modifications and improvements can be made without departing from the concepts described herein. Except where mutually exclusive, any of the features may be employed separately or in combination with any other features and the 10 disclosure extends to and includes all combinations and sub-combinations of one or more features described herein.

Claims (22)

1. A method of operating a mobile computing device having a userinterface system for displaying video content to a user of the mobile computing device, the method comprising:
displaying a first video for the user on an electronic display of the userinterface system;
displaying a prompt for a first defined user-input on the electronic display, at a first time associated with displaying the first video;
determining whether a user-input corresponding to the first defined user-input is received by the user-interface system within a predetermined timeframe from the first time; and determining whether the user has been attentive to displayed content of the first video based on a result of the determination.
2. The method of claim 1, further comprising controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video.
3. The method of claim 2, wherein controlling an aspect of video content display based on whether the user has been attentive to displayed content of the first video comprises at least one of:
displaying a second video on the electronic display if it is determined that the user has been attentive to displayed content of the first video;
pausing the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video; and replaying the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video.
4. The method of claim 1, 2 or 3, wherein:
the prompt for a first defined user-input comprises a graphical icon indicating a first defined region on the electronic display; and the user-input corresponding to the first defined user-input comprises userengagement with the first defined region via the user-interface system.
5.
The method of claim 4, wherein: the electronic display is a touch-sensitive display; and the user-engagement with the first defined region via the user-interface system comprises contact on the electronic display within the first defined region.
6. The method of claim 5, wherein:
the first defined user-input is a defined touch gesture on the electronic display; and the user-input corresponding to the first defined user-input comprises contact movement on the electronic display corresponding to the defined touch gesture.
7. The method of claim 6, wherein:
the defined touch gesture on the electronic display is a touch gesture from a second defined region on the electronic display to the first defined region; and the user-input corresponding to the first defined user-input comprises contact movement along a path from the second defined region to the first defined region on the electronic display.
8. The method of any one of claims 4-7, wherein the first defined region is at a randomly-generated position within the electronic display.
9. The method of any one of claims 7 or 8, wherein the second defined region corresponds to a point of contact on the electronic display at the first time.
10. The method of any preceding claim, wherein:
the predetermined timeframe is less than or equal to 5 seconds.
11. The method of any preceding claim, further comprising conditionally displaying the first video on the electronic display of the user-interface system, wherein the condition for displaying the first video is that continual user-input is detected by the user-interface system.
12. The method of claim 11, further comprising:
pausing display of the first video, if it is detected by the user-interface system that continual user-input is interrupted; and resuming display of the first video at the point of pausing, if it is detected by the user-interface system that continual user-input is resumed.
13. The method of claim 11 or 12, wherein the electronic display is a touch-sensitive display and continual user-input comprises continual contact with the touch-sensitive display.
14. A mobile computing device, comprising:
a user-interface system having an electronic display; and one or more processors arranged to:
display a first video for the user on the electronic display;
display a prompt for a first defined user-input on the electronic display, at a first time associated with displaying the first video;
determine whether a user-input corresponding to the first defined user-input is received by the user-interface system within a predetermined timeframe from the first time; and determine whether the user has been attentive to displayed content of the first video based on a result of the determination.
15. The device of claim 14, wherein the one or more processors is further arranged to control an aspect of video content display based on whether the user has been attentive to displayed content of the first video.
16. The device of claim 15, wherein the one or more processors is further arranged to control an aspect of video content display based on whether the user has been attentive to displayed content of the first video by doing at least one of the following:
displaying a second video on the electronic display if it is determined that the user has been attentive to displayed content of the first video;
pausing the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video; and replaying the first video on the electronic display if it is determined that the user has not been attentive to displayed content of the first video.
17. The device of claim 14, 15 or 16, wherein:
the prompt for a first defined user-input comprises a graphical icon indicating a first defined region on the electronic display; and the user-input corresponding to the first defined user-input comprises userengagement with the first defined region via the user-interface system.
18. The device of claim 17, wherein:
the electronic display is a touch-sensitive display; and the user-engagement with the first defined region via the user-interface system comprises contact on the electronic display within the first defined region.
19. The device of claim 18, wherein:
the first defined user-input is a defined touch gesture on the electronic display; and the user-input corresponding to the first defined user-input comprises contact movement on the electronic display corresponding to the defined touch gesture.
20. The device of any one of claims 14 to 19, wherein the one or more processors is arranged to:
conditionally display the first video on the electronic display, wherein the condition for displaying the first video is that continual user-input is detected by the user-interface system.
21. The method of claim 20, wherein the electronic display is a touchsensitive display and continual user-input comprises continual contact with the touchsensitive display.
22. A computer readable storage medium comprising computer readable instructions that, when read by a computer, cause performance of the method as claimed in any one of claims 1-13.
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