GB2424973A - A method and apparstus to track demand partners in a pay-per-call performance based advertising system - Google Patents

A method and apparstus to track demand partners in a pay-per-call performance based advertising system Download PDF

Info

Publication number
GB2424973A
GB2424973A GB0511578A GB0511578A GB2424973A GB 2424973 A GB2424973 A GB 2424973A GB 0511578 A GB0511578 A GB 0511578A GB 0511578 A GB0511578 A GB 0511578A GB 2424973 A GB2424973 A GB 2424973A
Authority
GB
United Kingdom
Prior art keywords
pay
advertising system
per
apparstus
performance based
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB0511578A
Other versions
GB0511578D0 (en
Inventor
Daric Wong
Scott Faber
Ebbe Altberg
Mark Halstead
Ron Hirson
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
UTBK Inc
Original Assignee
UTBK Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/021,939 external-priority patent/US8027878B2/en
Application filed by UTBK Inc filed Critical UTBK Inc
Publication of GB0511578D0 publication Critical patent/GB0511578D0/en
Publication of GB2424973A publication Critical patent/GB2424973A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Machine Translation (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Game Rules And Presentations Of Slot Machines (AREA)

Abstract

One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.

Description

GB 2424973 A continuation (74) Agent and/or Address for Service: Harrison
Goddard Foote 40-43 Chancery Lane, LONDON, WC2A 1JA, United Kingdom
GB0511578A 2004-04-09 2005-04-07 A method and apparstus to track demand partners in a pay-per-call performance based advertising system Withdrawn GB2424973A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US56092604P 2004-04-09 2004-04-09
US11/021,939 US8027878B2 (en) 2003-10-06 2004-12-23 Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
PCT/US2005/012061 WO2005101269A2 (en) 2004-04-09 2005-04-07 A method and apparatus to track demand partners in a pay-per-call performance based advertising system

Publications (2)

Publication Number Publication Date
GB0511578D0 GB0511578D0 (en) 2005-07-13
GB2424973A true GB2424973A (en) 2006-10-11

Family

ID=34862313

Family Applications (1)

Application Number Title Priority Date Filing Date
GB0511578A Withdrawn GB2424973A (en) 2004-04-09 2005-04-07 A method and apparstus to track demand partners in a pay-per-call performance based advertising system

Country Status (1)

Country Link
GB (1) GB2424973A (en)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9553851B2 (en) 2005-09-28 2017-01-24 Yellowpages.Com Llc Methods and apparatuses to track information using call signaling messages
US9639863B2 (en) 2003-10-06 2017-05-02 Yellowpages.Com Llc System and methods to connect people in a marketplace environment
US9679295B2 (en) 2005-02-25 2017-06-13 Yellowpages.Com Llc Methods and apparatuses for sorting lists for presentation
US9984377B2 (en) 2003-10-06 2018-05-29 Yellowpages.Com Llc System and method for providing advertisement
US10262340B2 (en) 2004-05-04 2019-04-16 Yellowpages.Com Llc Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US10380631B2 (en) 2003-10-06 2019-08-13 Yellowpages.Com Llc Systems and methods to provide advertisements for real time communications
US10380637B2 (en) 2007-06-18 2019-08-13 Yellowpages.Com Llc Systems and methods to provide voice connections via local telephone numbers
US10425538B2 (en) 2003-10-06 2019-09-24 Yellowpages.Com Llc Methods and apparatuses for advertisements on mobile devices for communication connections

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9639863B2 (en) 2003-10-06 2017-05-02 Yellowpages.Com Llc System and methods to connect people in a marketplace environment
US9984377B2 (en) 2003-10-06 2018-05-29 Yellowpages.Com Llc System and method for providing advertisement
US10074110B2 (en) 2003-10-06 2018-09-11 Yellowpages.Com Llc Methods and apparatuses for pay-per-call advertising in mobile/wireless applications
US10102550B2 (en) 2003-10-06 2018-10-16 Yellowpages.Com Llc Systems and methods to connect people in a marketplace environment
US10380631B2 (en) 2003-10-06 2019-08-13 Yellowpages.Com Llc Systems and methods to provide advertisements for real time communications
US10425538B2 (en) 2003-10-06 2019-09-24 Yellowpages.Com Llc Methods and apparatuses for advertisements on mobile devices for communication connections
US10262340B2 (en) 2004-05-04 2019-04-16 Yellowpages.Com Llc Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
US9679295B2 (en) 2005-02-25 2017-06-13 Yellowpages.Com Llc Methods and apparatuses for sorting lists for presentation
US10037551B2 (en) 2005-02-25 2018-07-31 Yellowpages.Com Llc Methods and apparatuses for sorting lists for presentation
US9553851B2 (en) 2005-09-28 2017-01-24 Yellowpages.Com Llc Methods and apparatuses to track information using call signaling messages
US10380637B2 (en) 2007-06-18 2019-08-13 Yellowpages.Com Llc Systems and methods to provide voice connections via local telephone numbers

Also Published As

Publication number Publication date
GB0511578D0 (en) 2005-07-13

Similar Documents

Publication Publication Date Title
WO2005101269A3 (en) A method and apparatus to track demand partners in a pay-per-call performance based advertising system
GB2424973A (en) A method and apparstus to track demand partners in a pay-per-call performance based advertising system
WO2005052738A3 (en) Online advertising
WO2004068299A3 (en) A method and system for online advertising
US9984377B2 (en) System and method for providing advertisement
WO2005111893A3 (en) Methods and apparatuses for geographic area selections in pay-per-call advertisement
WO2006012032A3 (en) Apparatus and method for distributing audiovisual content to a point of purchase location
GB2407009A (en) Portal for distributing business and product information
WO2001048581A3 (en) Mobile advertising methods and improvements
AU3394100A (en) System and method for increasing click through rates of internet banner advertisements
UA92884C2 (en) Cable network content delivery system over an internet and cross addressing to corresponding application programs
WO2008021022A3 (en) Computing system for monetizing calendar applications
WO2004010257A3 (en) System and method to initiate a mobile data communication utilizing a trigger system
WO2003081381A3 (en) Apparatus and methods for providing career and employment services
WO2004008275A3 (en) Interactive electronic commerce system
WO2006091966A3 (en) Methods and apparatuses for sorting lists for presentation
MX2009014219A (en) System and method of mobile device advertising.
WO2006042123A3 (en) System and method for pay-per-click revenue sharing
GB2403049A (en) Methods and systems for providing access to an application
WO2006082580A3 (en) Targeted advertising using voice and data streams
MXPA06006965A (en) Method and system for advertising over a data network.
WO2007028173A3 (en) Methods and apparatuses for scheduling pay-per-call advertising
WO2007013955A3 (en) Method and system for distributing consumer photograph-based advertisement and/or information
WO2005054994A3 (en) Method and system for word of mouth advertising via a communications network
WO2002103997A3 (en) Method and system for providing network based target advertising

Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)