GB2391644A - System for providing further information on published advertisements - Google Patents

System for providing further information on published advertisements Download PDF

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Publication number
GB2391644A
GB2391644A GB0217898A GB0217898A GB2391644A GB 2391644 A GB2391644 A GB 2391644A GB 0217898 A GB0217898 A GB 0217898A GB 0217898 A GB0217898 A GB 0217898A GB 2391644 A GB2391644 A GB 2391644A
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advertisement
online system
further information
advertisements
online
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GB0217898A
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GB0217898D0 (en
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Neilson Stuart Mason Auty
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Individual
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Individual
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Priority to GB0217898A priority Critical patent/GB2391644A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An online system for providing in a second advertisement further information relating to a first published advertisement, the first and second advertisements representing a pair of advertisements, the system comprising: a communication means (10) arranged to, (i) receive the pair of advertisements submitted by an advertiser computer system, (ii) receive an input from a user, the input including an identifier, and (iii) send the second advertisement to a display device of the user; an information processing means (13) arranged to generate a unique identifier for the pair of advertisements submitted, the unique identifier being published together with the first advertisement; and an information storage means (14) arranged to store the second advertisement; whereby the communication means (13) on receipt of the identifier from the user, sends to the display device of the user the second advertisement that has a unique identifier which corresponds to the identifier inputted by the user.

Description

239 644
- 1 System and method for providing further information on published advertisements 5 The invention relates to a system and method for submitting and obtaining further information relating to published advertisements, and particularly, to a system and method for submitting and obtaining the further information over the internet.
The expansion of the internet and other online services, has led advertisers to consider how best they can take advantage of this new medium. Generally, the trend has been for advertisers to include their website address in 15 the published advertisement. This allows consumers to access further information on the advertised goods or services over the internet.
Unfortunately, the increasing size and complexity of many 20 companies' websites, means it can be confusing for consumers to locate the further information that relates to the specific goods or services featured in the published advertisement. 25 For other smaller advertisements, for example, classified advertisements, the trend has been for the publishers to make the advertisements available online. This provides increased accessibility and allows the advertisements to be more easily searched but does not increase the amount of 30 information that can be included in the advertisement.
It is an aim of the invention to provide an online system that allows further information relating to a published advertisement to be quickly and easily accessed over the 35 internet.
The present invention provides an online system for providing in a second advertisement further information
( - 2 - relating to a first published advertisement, the first and second advertisements representing a pair of advertisements, the system comprising: a communication means arranged to, (i) receive the pair of advertisements 5 submitted by an advertiser computer system, (ii) receive an input from a user, the input including an identifier, and (iii) send the second advertisement to a display device of the users an information processing means arranged to generate a unique identifier for the pair of advertisements 10 submitted, the unique identifier being published together with the first advertisement; and an information storage means arranged to store the second advertisement; whereby i the communication means on receipt of the identifier from the user, sends to the display device of the user the 15 second advertisement that has a unique identifier which corresponds to the identifier inputted by the user. -
The centralized nature of the system means an almost limitless number of advertisers and publishers can use the 20 system.
Preferably, the first advertisement is a classified advertisement. 25 Preferably, the first advertisement is in the form of printed matter. The first advertisement may be published in a newspaper, a magazine, a periodical, a directory or as a direct mailing leaflet.
30 Preferably, the reader display device and the online system communicate with each other via the internet. The reader display device may be a computer system, a mobile phone or an interactive television.
35 Preferably, the system includes an information transmission means arranged to transmit the first advertisement and the unique identifier to a publisher computer system.
- 3 The advertiser computer system and the online system preferably communicate with each other via the internet.
The publisher computer system and the online system may 5 communicate with each other via the internet, an intranet or a direct link.
In one embodiment the unique identifiers are generated randomly. In another embodiment the unique identifiers are issued sequentially upon receipt of each submission. The unique identifiers may comprise a sequence of numbers, a sequence of letters or a sequence of letters and numbers.
In a further and especially advantageous embodiment the unique identifier is determined according to the time at which an action relating to the submission of the pair of advertisements is executed. The unique identifier may be 20 determined according to the time at which the pair of advertisements is received by the system or it may be determined according to the time at which the pair of advertisements is processed by the system.
25 Preferably, the communication means comprises a server for communicating web pages. The server preferably being arranged to provide web pages suitable for submitting the pair of advertisements. The server preferably being arranged to provide web pages suitable for displaying the 30 second advertisement.
Preferably, the information processing means comprises computer software running on the online system.
Preferably, the information storage means comprises a 35 computer database. Preferably, the information transmission means comprises computer software running on the online system.
( - 4 Preferably, the system includes a record and billing means.
Preferably, the record and billing means comprises computer software running on the online system.
5 The invention also provides an apparatus for providing further information regarding any one of a multiplicity of published advertisements, the apparatus including a computer system including a database having a multiplicity of records, each record including further information 10 concerning an advertisement, and a unique identification code, the computer system being so arranged to receive from a user of the system an identification code and in response thereto to provide the further information regarding the advertisement with which the unique identification code is 15 associated.
The invention further provides an apparatus for providing further information relating to any one of a multiplicity of published advertisements, the apparatus comprising a 20 computer system, the computer system including: a server arranged to, (i) receive the advertisement and related further information submitted by an advertiser computer system, (ii) receive an input from a user, the input including an identification code, and (iii) send the 25 further information to a display device of the user; computer software running on the computer system, the computer software arranged to generate a unique identification code for each of the multiplicity of advertisements submitted, the unique identification code 30 being published with the advertisement and being associated with the further information relating to that advertisement) a database arranged to store the multiplicity of further information; 35 whereby the computer system on receipt of the identification code from the user, sends to the display device of the user the further information that is associated with the unique identification code which
corresponds to the identification code inputted by the user. Moreover, the invention provides a method for providing in 5 a second advertisement further information relating to a first published advertisement, the first and second advertisements representing a pair of advertisements, the method comprising the steps of: an online system receiving the pair of advertisements from 10 an advertiser computer system, the online system generating a unique identifier for the pair of advertisements submitted, the unique identifier being published together with the first advertisement, the online system storing the second advertisement, 15 the online system receiving an input from a user, the input including an identifier, and the online system sending the second advertisement to a display device of the user, whereby the online system on receipt of the identifier from 20 the user sends to the display device of the user the second advertisement that has a unique identifier which corresponds to the identifier inputted by the user.
The invention also provides a method of providing further 25 information regarding any one of a multiplicity of published advertisements including the following steps: providing a computer system, inputting into the computer system further information concerning each of a multiplicity of different 30 advertisements, associating each advertisement with a unique identification code, and arranging the computer system so that it provides the further information regarding one of the multiplicity of 35 advertisements after having been provided with the unique identification code associated with that advertisement.
The invention further provides a method of advertising
( - 6 - including the following steps: publishing a multiplicity of different advertisements, each advertisement including a unique identification code, providing a computer system that is arranged to provide 5 further information concerning any one of the multiplicity of different advertisements on receipt of the unique identification code associated with that advertisement.
The invention still further provides a method for providing 10 further information on a multiplicity of retail products, comprising the steps of: uploading further information relating to a product to an online further information system, providing a unique identifier on the label of the product, 15 and associating the further information with the unique idenifier, the online further information system receiving an input from a user, the input including the unique identifier, and the online further information system sending the further 20 information associated with the inputted unique identifier to a display device of the user over the internet.
Certain illustrative embodiments of the invention will now be described in detail with reference to the accompanying 25 drawings of which.
Fig. 1 is a schematic diagram illustrating the operation of a method and system in accordance with an embodiment of the present invention; Fig. 2 is a flow diagram illustrating steps in a process of submitting further information to an online system in accordance with the embodiment of Fig. 1; 35 Fig. 3 is a flow diagram illustrating steps in a process of obtaining further information from an online system in accordance with the embodiment of Fig. 1; and
- 7 Fig. 4 is a schematic diagram illustrating the operation of a further embodiment of the present invention.
Fig. 1 is a schematic representation of an online system 5 for providing further information on published advertisements, for example, for providing further information on newspaper classified advertisements. The schematic shows the main functional components of the system, these being an online further information system 1, 10 an advertiser computer system 2, a reader computer system 5, a newspaper computer system 3 and a published newspaper 4.
In this particular embodiment, the online further 15 information system 1 comprises a computer system which includes a communication means 10, a processing means 13, a storage means 14, a recording and billing means 15 and an information transmission means 16.
20 The online further information system 1 communicates with the advertiser computer system 2, newspaper computer system 3, and reader computer system 5 via the internet 6.
25 The communication means 10, which in this embodiment comprises a server for communicating web pages, is arranged to display web pages 11 suitable for submitting information and web pages 12 suitable for displaying stored information. In particular, the web pages 11 are arranged 30 to receive from the advertiser computing system 2 an advertisement, advertisement details and further information concerning the advertisement. The web pages 12 are arranged to receive an input from the reader computer system and to display the further information relating to 35 the advertisement.
The processing means 13, which in this embodiment comprises computer software running on the online further information
- 8 - system 1, is arranged to process the information submitted by the advertiser computer system and to generate a unique identifier each time a set of information, submitted by the advertiser computer system 2, is received by the server of 5 the online further information system. The set of information in this case being an advertisement, details of the advertisement and further information relating to the advertisement. 10 The storage means 14, which in this embodiment comprises a computer database (not shown) is arranged to store the further information relating to the advertiser's advertisement. The further information is stored in a location in the database (not shown) that corresponds to IS the unique identifier that was generated on submission of the advertisement, further information and advertisement details. The record and billing means 15, which in this embodiment 20 comprises computer software running on the online further information system, is arranged so that records can be kept of the advertisements placed and billing can be arranged.
The information transmission means 16, which in this 25 embodiment comprises computer software running on the online further information system 1, is arranged to transmit the advertisement submitted by the advertiser computer system 2 to the newspaper computer systems 3. The advertisement is transmitted over the internet 6.
The advertiser computer system 2 may be any computing system, such as a PC, utilised by an advertiser. The advertiser computer system 2 includes a browser program (not shown) which enables the advertiser to receive web 35 pages.
The newspaper computer system 3 may be any computing system, such as a network of ec, s, utilised by a newspaper.
- 9 The reader computer system 5 may be any computing system, such as a PC, utilised by a reader. The reader computer system 2 includes a browser program (not shown) which 5 enables the advertiser to receive web pages.
Published newspapers 4 contain the advertiser's individual advertisements and are arranged to be read by individual readers When the advertiser first contacts the publisher to place an advertisement they are asked if they wish to also place some related further information online. If the advertiser requests this extra service they are provided with an order 15 number and told to place their advertisement and further information with the online further information system 1.
The online further information system 1 will then transmit the advertisement to the desired newspaper while storing the further information.
In use, an advertiser carries out a number of steps to place their advertisement and related further information with the online further information system 1. These steps are shown in Fig. 2.
At 201, the advertiser logs onto the web pages 11 of the online further information system 1 via the browser (not shown) running on the advertiser computer system 2.
30 At 202, the advertiser is requested to enter their user name and password onto the web pages 11. On entering the required user name and password the advertiser is allowed to proceed with placing their advertisement and related further information. Alternatively, if the advertiser has 35 not used the site before they will be asked to choose a user name and password and to provide details about themselves, for example, name, email address and contact telephone number.
- 10 At 203, the advertiser is prompted to enter details of the newspaper in which the advertisement is to be published.
5 At 204, the online further information system web pages 11 request details of the advertiser and the advertisement that is to be placed. This is done by providing a space on the web pages 11 for the advertiser to enter their details and details of the advertisement. In this particular 10 embodiment, there are 9 categories of information that can be entered. The publication date 205, the order number 206, the classified section 207, the classified category 208, and the advertiser's name 209, email address 210, website address 211 and telephone number 212 can all be 15 entered. It is also possible for the advertiser to add specific comments by entering details in the comments box 213. These comments will be passed to the relevant newspaper. 20 At 214, the browser (not shown) submits all the details entered by the advertiser during step 204 to the server of the online further information system 1.
At 215, the advertiser is requested to enter details of 25 where the newspaper advertisement is currently saved. The advertiser would normally enter a location on the advertiser computer system's 2 hard drive, for example, C:/MyDocuments/Newspaperadvertl.doc. The browser (not shown) uploads the file stored at this location to the 30 server of the online further information system 1.
At 216, the advertiser is requested to enter details of where the further information relating to the advertisement submitted at step 215 is currently saved. The advertiser 35 would normally enter a location on the advertiser computer system's 2 hard drive, for example, C:/MyDocuments/Newspaperadvertl_furtherinfo.doc. The browser (not shown) uploads the file stored at this
location to the server of the online further information system. The details, advertisement and further information 5 submitted during steps 214, 215 and 216 respectively are temporarily stored by the server ready to be accessed by the processing means 11.
At 217, the processing means 11, which in this particular 10 embodiment is computer software running on the online further information system 1, generates a unique identifier for the set of submitted information. This unique identifier could for example be a 6 digit sequence, thus providing 999999 separate unique identifiers. The sequence 15 would therefore have to re-start every 999999 submissions The advertisement details, together with the unique identifier are passed to the record and billing means 15.
20 At 218 the processing means 11, which in this particular embodiment is computer software running on the online further information system 1, arranges for the further information submitted during step 216 to be stored on the storage means 14, in this case a computer database. The 25 further information is stored in a location in the database that corresponds to the unique identifier that was generated during step 217.
At 219, the transmission means 16, which in this particular 30 embodiment is computer software running on the online system computer system 1, arranges for the advertisement submitted during step 215 to be transmitted to the newspaper computer system 3 of the newspaper chosen at step 203. The unique identifier generated at step 217 and the 35 relevant details submitted during step 204 are also transmitted to the newspaper computer system 3. The information is sent to the newspaper computer system 3 over the internet 6.
- 12 At the final stage, 22D, the newspaper publishes the advertisement submitted at step 215, on the relevant publication date 205. The advertisement is published 5 together with the unique identifier that was generated at 217. The newspaper 4 also publishes the internet address at which the further information can be accessed, in this case, the address of web pages 12 of the online further information system. The website of the newspaper 4 10 may contain a hyperlink to the web pages 12 of the online further information system.
The process outlined in steps 200 to 220 would obviously be repeated each time an advertiser used the system. The end 15 result is an enormous store of individual online advertisements, with each online advertisement providing further information on the goods or services advertised in the published advertisement.
20 In use, a reader carries out a number of steps in order to obtain the further information relating to the advertisement of interest. These steps are shown in Fig. 3.
25 At 301, the reader considers the published newspaper 4 containing the classified advertisements.
At 302, the reader makes a note of the unique identifier published alongside the advertisement of interest.
At 303, the reader logs onto the web pages 12 of the online further information system 1 via the browser (not shown) running on the reader computer system 5. The address of the web pages 12 is printed in the newspaper 4.
At 304, the reader is requested to enter the unique identifier of the advertisement for which they would like the further information. The reader enters the unique
( identifier which corresponds to the advertisement that they are interested in.
The browser submits the unique identifier entered by the 5 reader during step 304 to the server of the online further information system 1 The unique identifier submitted during step 305 is temporarily stored by the server ready to be accessed by 10 the processing means 11.
At 305, the processing means 11, which in this particular embodiment is computer software running on the online further information system 1 r arranges for the further 15 information, submitted during step 216 and stored during step 218' that corresponds to the unique identifier entered at 304 to be shown on the web pages 12.
In a second embodiment of the invention, the advertisement, 20 either classified or normal, may be published in a magazine, periodical, directory or as a leaflet.
In a further embodiment of the invention, shown in Fig. 4, the newspaper computer system 3 and online further 25 information system 1 communicate with each other via a direct link 17.
In a further embodiment of the invention (not separately illustrated), the newspaper computer system 3 and online 30 further information system 1 communicate with each other via an intranet.
In a further embodiment of the invention (not separately illustrated), the further information relating to the 35 advertisement of interest can be accessed from the web pages of the newspaper in which the advertisement was published. In this particular embodiment, the newspaper computer system 3 includes a server (not shown) for
- 14 communicating web pages.
This further embodiment is similar to the embodiment described above with reference to Figs. 1 to 3. The 5 differences between this embodiment and that shown in Figs. 1 to 3 are explained in further detail below.
At step 303 of this further embodiment, the reader logs onto the web pages of the newspaper 4 via the browser 10 running on the reader computer system 5. The reader then enters the relevant section of the newspaper's web pages, for example, "Further Information Relating to Classified Adverts". The reader is requested to enter the unique identifier of the advertisement for which they would like 15 the further information.
The reader enters the unique identifier which corresponds to the advertisement that they are interested in. The browser submits this unique identifier to the server of the 20 newspaper computer system 3. The newspaper computer system 3 transmits this unique identifier to the server of the online further information system 1 and re-directs the reader's browser (not shown) to the web pages 12 on the server of the online further information system 1.
The online further information system arranges for the further information to be shown on web pages 12 and therefore displayed on the browser (not shown) running on the reader computer system 5.
In an especially advantageous version of the invention, the unique identifier is time dependent. That is, the unique identifier is dependent on the specific time the information was submitted by the advertiser computer 35 system 2.
The time could be recognized as follows:
- 15 Year Month Date of month Hours of that day 5 Minutes of that hour Seconds of that minute lO,OOO's of that second For example, if a submission was received on 12 June 2002, 10 at 3.12pm exactly, the following identifier would be generated: 0206121512000000. This identifier must be unique, therefore, if two other submissions were also received at exactly 3.12pm, the following identifiers would be generated: 0206121512000001 and 0206121512000002 for the 15 other submissions.
The format can be altered for different countries; for example, where the convention is to show the day, month then year, the above example would read: 1206021512000000.
The number of submissions likely to be received and the length of time before the identifiers can be repeated determines which time components are used to make up the unique identifier. For instance, if 10,000 submissions are 25 expected per day and the unique identifiers are renewed every month, then a unique identifier of 8 digits would be sufficient, the above example would read 12151200.
Although the present invention has been described in 30 accordance with the embodiments shown, one of ordinary skill in the art will readily recognize that there could be variations to the embodiments and those variations would be within the spirit and scope of the present invention.
Accordingly, many modifications may be made by one of 35 ordinary skill in the art without departing from the spirit and scope of the appended claims.

Claims (1)

  1. - 16 Claims
    1. An online system for providing in a second advertisement further information relating to a first 5 published advertisement, the first and second advertisements representing a pair of advertisements, the system comprising: a communication means arranged to, (i) receive the pair of advertisements submitted by an advertiser computer system, (ii) receive an input from a 10 user, the input including an identifier, and (iii) send the second advertisement to a display device of the user; an information processing means arranged to generate a unique identifier for the pair of advertisements submitted, the unique identifier being published together with the first 15 advertisement; and an information storage means arranged to store the second advertisement; whereby the communication means on receipt of the identifier from the user, sends to the display device of the user the second advertisement that has a unique identifier which corresponds to the 20 identifier inputted by the user.
    2. An online system according to claim l, wherein the first advertisement is a classified advertisement.
    25 3. An online system according to claim 1 or 2, wherein the first advertisement is in the form of printed matter.
    4. An online system according to claim 3, wherein the first advertisement is published in a newspaper.
    5. An online system according to claim 3, wherein the first advertisement is published in a magazine.
    6. An online system according to claim 3, wherein the 35 first advertisement is published in a periodical.
    7. An online system according to claim 3, wherein the first advertisement is published in a directory.
    ( - 17 8. An online system according to claim 3, wherein the first advertisement is published as a direct mailing leaflet. 9. An online system according to any preceding claim wherein the reader display device and the online system communicate with each other via the internet.
    10 10. An online system according to any of claims 1 to 9 wherein the display device is a computer system.
    11. An online system according to any of claims 1 to 9 wherein the display device is a mobile phone.
    12. An online system according to any of claims 1 to 9 wherein the display device is an interactive television.
    13. An online system according to any preceding claim 20 wherein the system includes an information transmission means arranged to transmit the first advertisement and the unique identifier to a publisher computer system.
    14. An online system according to claim 13, wherein the 25 publisher computer system and the online system communicate with each other via the internet.
    15. An online system according to claim 13, wherein the publisher computer system and the online system communicate 30 with each other via a direct link.
    16. An online system according to any preceding claim wherein the advertiser computer system and the online system communicate with each other via the internet.
    3S 17. An online system according to any preceding claim wherein the unique identifiers are generated randomly.
    - 18 18. An online system according to any of claims 1 to 16, wherein the unique identifiers are issued sequentially upon receipt of each submission.
    5 19. An online system according to claim 18, wherein each unique identifier comprises a sequence of numbers.
    20. An online system according to claim 18, wherein each unique identifier comprises a sequence of letters.
    21. An online system according to claim 18, wherein each unique identifier comprises a sequence of letters and numbers. 15 22. An online system according to any of claims 1 to 16, wherein the unique identifier is determined according to the time at which an action relating to the submission of the pair of advertisements is executed.
    20 23. An online system according to claim 22, wherein the unique identifier is determined according to the time at which the pair of advertisements is received by the system.
    24. An online system according to claim 22, wherein the 25 unique identifier is determined according to the time at which the pair of advertisements is processed by the system. 25. An online system according to any of the preceding 30 claims wherein the communication means comprises a server for communicating web pages.
    26. An online system according to claim 25, wherein the server is arranged to provide web pages suitable for 35 submitting the pair of advertisements.
    27. An online system according to claim 25 or 26, wherein the server is arranged to provide web pages suitable for
    ( - lo displaying the second advertisement.
    28. An online system according to any of the preceding claims wherein the information processing means comprises 5 computer software running on the online system.
    29. An online system according to any of the preceding claims wherein the information storage means comprises a computer database.
    30. An online system according to claim 13, wherein the information transmission means comprises computer software running on the online system.
    15 31. An online system according to any of the preceding claims wherein the system includes a record and billing means. 32. An online system according to claim 31, wherein the 20 record and billing means comprises computer software running on the online system.
    33. An apparatus for providing further information regarding any one of a multiplicity of published 25 advertisements, the apparatus including a computer system including a database having a multiplicity of records, each record including further information concerning an advertisement, and a unique identification code, the computer system being so arranged to receive from a user of 30 the system an identification code and in response thereto to provide the further information regarding the advertisement with which the unique identification code is associated. 35 34. An apparatus for providing further information relating to any one of a multiplicity of published advertisements, the apparatus comprising a computer system, the computer system including:
    - 20 a server arranged to, (i) receive the advertisement and related further information submitted by an advertiser computer system, (ii) to receive an input from a user, the input including an identification code, and (iii) send the 5 further information to a display device of the user; computer software running on the computer system, the computer software arranged to generate a unique identification code for each of the multiplicity of advertisements submitted, the unique identification code 10 being published with the advertisement and being associated with the further information relating to that advertisement; -
    a database arranged to store the multiplicity of further information; 15 whereby the computer system on receipt of the identification code from the user, sends to the display -
    device of the user the further information that is associated with the unique identification code which corresponds to the identification code inputted by the 20 user.
    35. A method for providing in a second advertisement further information relating to a first published advertisement, the first and second advertisements 25 representing a pair of advertisements, the method comprising the steps of: an online system receiving the pair of advertisements from an advertiser computer system, the online system generating a unique identifier for the 30 pair of advertisements submitted, the unique identifier being published together with the first advertisement, the online system storing the second advertisement, the online system receiving an input from a user, the input including an identifier, and 35 the online system sending the second advertisement to a display device of the user, whereby the online system on receipt of the identifier from the user sends to the display device of the user the second
    - 21 advertisement that has a unique identifier which corresponds to the identifier inputted by the user.
    36. A method of providing further information regarding 5 any one of a multiplicity of published advertisements including the following steps: providing a computer system, inputting into the computer system further information concerning each of a multiplicity of different 10 advertisements, associating each advertisement with a unique identification code, and arranging the computer system so that it provides the further information regarding one of the multiplicity of 15 advertisements after having been provided with the unique identification code associated with that advertisement.
    37. A method of advertising including the following steps: publishing a multiplicity of different advertisements, each 20 advertisement including a unique identification code, providing a computer system that is arranged to provide further information concerning any one of the multiplicity of different advertisements on receipt of the unique identification code associated with that advertisement.
    38. A method for providing further information on a multiplicity of retail products, comprising the steps of: uploading further information relating to a product to an online further information system, 30 providing a unique identifier on the label of the product, and associating the further information with the unique identifier, the online further information system receiving an input from a user, the input including the unique identifier, and 35 the online further information system sending the further information associated with the inputted unique identifier to a display device of the user over the interned.
GB0217898A 2002-08-01 2002-08-01 System for providing further information on published advertisements Withdrawn GB2391644A (en)

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GB2391644A true GB2391644A (en) 2004-02-11

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WO2001063491A1 (en) * 2000-02-24 2001-08-30 Downloadit Pty Ltd Web based measurement of advertising success
WO2002033518A2 (en) * 2000-10-20 2002-04-25 International Barcode Corporation System and method for linking a paper based barcode to a webpage
WO2002039373A1 (en) * 2000-11-10 2002-05-16 Anoto Ab Method and device for addressing mail items
GB2373613A (en) * 2001-03-20 2002-09-25 Adaxial Ltd Ordering and action system using portable data collection device

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001001287A2 (en) * 1999-06-25 2001-01-04 Control Commerce, Inc. Method and apparatus for facilitating computer network transactions
WO2001063491A1 (en) * 2000-02-24 2001-08-30 Downloadit Pty Ltd Web based measurement of advertising success
EP1269363A1 (en) * 2000-02-24 2003-01-02 Downloadit Pty Ltd Web based measurement of advertising success
WO2002033518A2 (en) * 2000-10-20 2002-04-25 International Barcode Corporation System and method for linking a paper based barcode to a webpage
WO2002039373A1 (en) * 2000-11-10 2002-05-16 Anoto Ab Method and device for addressing mail items
GB2373613A (en) * 2001-03-20 2002-09-25 Adaxial Ltd Ordering and action system using portable data collection device

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