GB2190066A - Blister package - Google Patents

Abstract

A package e.g. for a windshield wiper blade 31 comprises a blister 32 and a laminated substrate having a first layer 59 attached permanently to a flange 52 of the blister 32 and a second underlying layer 60. The first layer has an area 63 printed with information to be retained for use by a purchaser after opening the package, and a score line 62 penetrates the first layer at the edge of this area. When the package is opened the substrate is delaminated about the area and the score line interrupts the delamination leaving this area attached to the second layer and available intact for inspection by the user. The blister cavity may be subdivided and its wall may be reinforced by steps 38. <IMAGE>

Description

SPECIFICATION Blister package This invention relates to packaging for displaying products in retail stores and more particularly to blister packages containing a transparent blister attached to a substrate and defining a cavity containing a product.

It has become common to package products for sale at the retail level between a transparent blister and a substrate attached to the blister and capable of receiving printed graphics. The substrate also combines with the blisterto define an opening for suspending the package from a wall hanger so that the packages are available four visual inspection by potential purchasers.

The blister is vacuum formed from a transparent plastic sheet and then the product is laid in a cavity formed in the blister before the substrate is added to seal the blister and retain the product in the package.

There is commonly no means provided for inspecting the actual product otherthan by a visual inspection through the blister. The user purchases the product in the package and then separates the productfrom the package after purchase. This separation is made possible by providing a laminated substrate which can be destroyed to provide access to the product.

The material of the blister must be kept to a minimum to reduce costs and it is therefore essential to design the blister in such a way that it will retain its shape and provide an attractive appearance yet use a minimum of material. The walls consequently have to be designed in such away thatalthoughthin, they nevertheless maintaintheirshapes against minor impacts.

Another consideration is that the overall package must retain a desirable appearance for its shelf life.

This appearance can be affected by such things as separation of the blisterfrom the substrate locally at corners ofthe package as well as by deformation of the portion of the package around the opening from which it is suspended or by rupture and puncture of the package caused by impact ofthe product on the blister walls. Such impacts are particularly damaging where the portion of the product which rests against the blister has sharp edges.

Characteristically, such damaging impacts occur when a product on display is accidentally dropped by a consumer orfalls from the display wall. Also similar damage can resultfrom careless handling of the cartons transporting the packaged products prior to delivery.

Such damaging deformation sullies the overall appearance of the package which then looks like an old product that has been on the shelffor a long time.

A consequence ofthis is often that the product is left on the shelf because the purchaser prefers to select other products in undamaged packages. The retailer is then left with a product which has to be sold at a discount.

It is also common practice to print instructions on an outer surface of the substrate and to use the opposite or inner surface of the substrate for graphics. While this ensures that the user can read the instructions before opening the package, it leaves only limited space for graphics because of the area of substrate covered by the product. A more desirable alternative would be to use the outer surfaceforgraphicsandtheinnersurfacefor instructions to be read after opening the package.

Unfortunately this approach has been unacceptable because the nature of the package is such thatthe substrate is torn to open it and the instructions then appear on several pieces of the substrate. The user hasthento putthe piecestogetherto read the instructions. This is clearly undesirable and it would improve consumer relations if the userwere not confronted with the irritating chore of reconstructing the instructions.

As a result of the foregoing disadvantages it has becomeevidentthatthere are design criteria which blister packages should meet. Firstly it is well accepted that the substrate should be covered entirely by the blister because the shiny finish of the blister enhances both the appearance ofthe product and the appearance ofthe package. This fresh look should be maintained while the package is on display, and to ensure this, the package sould withstand damaging forces which could cause delaminations with resulting general dilapidation of the package. Also, the blister should have sufficient strength that itwill withstand minor impacts and will not collapse or, if deflected, will rebound to its original shape.Lastly, it is preferable to put the graphics on the outer surface ofthe substrate provided that instructions printed on the inner surface ofthe substrate are available without damageforthe user regardless of howthe package is opened.

With these criteria as a basis, the present invention has been developed to address the problems of blister packaging generally. Accordingly, in one of its aspects, the invention provides a package having a transparent blister defining a main cavity for containing a product and a peripheral flange lying in a plane aboutthe cavity. A laminated substrate having a first layer attached permanently to the flange and a second layer is provided. The first layer has an area printed with information to be retained for use by a purchaser after opening the package, and a score line penetrates the first layer at the edge of this area. When the package is opened the substrate is delaminated aboutthe area and the score line interrupts the delamination leaving this area attached to the second layer and available intact for inspection by the user.

According to other aspects of the invention, the header, from which the package is suspended, is strengthened and corners of the substrate are protected to avoid damage.

According to a further aspect of the invention, the blister includes a shock absorbing structure having at least one fold ion a portion oftheblistersoasto divide the cavity into a primary pocket containing the product and at least one secondary pocket which is empty.

These and other aspects of the invention will be better understood with reference to the drawings, in which: Figure lisa perspective view of a plurality of blister packages made according to the invention and suspended from a conventional wall rackto display the packages; Figure2 is an exploded perspective view of one of the packages drawn to a larger scale and showing an exemplary product to be contained in a blister forming part ofthe package; Figure3 is a view looking atthe blister side ofthe package, this view being to a larger scale than that used in Figure 2 and interrupted to show the top and bottom portions of the package; Figure4 (drawn adjacent Figure 1) is a sectional view on line 4-4 of Figure3;; FigureS (also drawn adjacent Figure 1) is a perspective view of a portion of the package showing a buttress reinforcing a wall of the blister; Figure 6is a perspective view looking at the blister side of an alternative embodiment of a package made according to the invention,this view being to a larger scale than that used in Figure 2 and showing the bottom end of the package; and Figure 7 (drawn adjacent Figure 6) is a sectional view on line 7-7 of Figure 3.

Reference is made firstly to Figure 1 which illustrates generallythe conventional use of an exemplary blister package. As seen in Figure 1, a plurality of blister packages 20 are suspended from a hanger 22 supported from pegboard 24 of a display wall 26. Different packages 28, also made according to the invention, are suspended from a second hanger30attachedtothepegboard24. In the example shown, the packages 20 contain a first size of wiper blade and the packages 24 a longerwiper blade. These packages are exemplary and will of course vary in shape and size depending upon the product to be contained.Also, it is preferred in marketing wiper blades to arrange the packaging so that the transparent blisterfaces the way 24 and the flat side formed on the substrate is printed and facing potential purchasers. Anyone interested in purchasing can liftthe package off the hangerand inspectthe product visually through the blister. This arrangement is considered to provide enhanced point-of-sale appearance and, although not essential, it is preferred in this example.

Reference is next made to Figure 2 which illustrates one of the packages 20 before assemblyto contain an exemplary wiper blade 31. The package consists essentially of a blister designated generally bythe numeral 32 and substrate 34. The blister has a main cavity 36 including a stepped side wall 38 which follows generally the contour ofthewiper blade. The wall is interrupted by a flat portion 40 which, because it meets the step portion 38, defines a rigid structureto strengthen the wall. Similarly, and as will be described with reference to Figure 5, a pair of buttresses 42 are provided on the opposite side of the cavity to strengthen the wall in this portion also, and a further pair of buttresses 46,48 are provided to reinforce the upper extremity of the cavity 36 and to strengthen the finished package in the portion used to suspend the package on the hanger 22 (Figure 1).

A peripheral flange 52 extends in a common plane aboutthe cavity 36 and terminates at the top end of the blister 32 in a header generally indicated by numeral 58. This header will be described morefully with reference to Figure 3. A cut-out 50 is formed in the flange 52 in the area of the header 58 and, in use, receives the hanger 22 (Figure 2) for suspending the package 20.

The other end of the cavity 36 is rounded at 44for strength and also to provide a bearing surface forthe wiper blade 31 which will rest on this portion of the side wall when the package is suspended.

A portion of the flange is interrupted to define a secondary cavity 54which is connected to the main cavity36 by a corrugation 56 which helpsto strengthen the flange and connects the cavities to prevent isolation of the secondary cavity on first opening the package.

The secondary cavity is used for parts which are supplied with the wiper blade 30 and which, for simplicity, are not shown in the drawings.

The substrate 34 is made up of at least two layers which are readily delaminated. A first layer 59 forms an inner surface and the outer surface is formed bya second layer 60. As will be more fully described with reference to Figure 3, the substrate 34 is shaped to be essentially coextensive with the blister 32 but in fact deviates in some places to prevent premature delamination of the substrate. As seen in Figure 2, the surface ofthe first layer is interrupted by a score line 62 about an area 63.The score line 62 fol lows generallythe contourof the main cavity 36 and penetrates the first layer 59 of the substrate so asto preserve the integrity of the area 63 and any instructions printed on the substrate in this area.

This first layer is preferably heat sensitive so that it can be heat sealed to the blister 32 to contain the wiper blade 31. The substrate 34 also defines a cut-out 64 for registration generally with the cut-out 50 of the blister 32 as will also be described with reference to Figure 3.

It will be clearthatthe score line will make it impossibleto delaminatethefirstand second layers in the area 63 by starting the delamination at an edge of the substrate. This is because as the delamination spreads towards the area 63, it will meet the score line 62 and fail to pull thefirst layer contained inside the score line from the second layer. Consequently, when the package is pulled apart, the portion ofthe first layer surrounding the area 63 will remain attached to the blister and when the second layer is pulled from the first layer, it will carry with it the area 63 containing information needed bythe userto install the wiper blade. This ensures that the user is not confronted with an area which is torn and which must be put together to ascertain what is in the printed material.

The substrate 34 is attached to the peripheral flange 52. However, this attachment is preferably interrupted at an area part 65 shown in ghost outline.

This ensures that after assembly air can pass into and from the blister for pressure equalization. This feature is particularly useful when the package is assembled and then airfreighted.

Reference is next made to Figure 3 which illustrates the structures of corners 66 of the package as well as the structure surrounding an opening 68 from which the package is suspended on hanger 22 (Figure 1). Itwill be seen byicomparing Figures 2 and 3 that the radii provided on the corners of the blister are smallerthan those provided at the corners ofthe substrate. When the package is assembled, the edges of the blister and substrate are essentially coextensive butforthe corners where the smaller radius of the blister results in the blister projecting beyond the substrate by a small amount. This helps to prevent premature delamination of the substrate caused by handling and by the corner rubbing against other packages, the wall, etc.Similarly, the opening 68 is bordered by the cut-outs in the blister and substrate and again, by comparison with Figures 2 and 3, it will be seen that the cut-out in the blister is smallerthan that in the substrate. Consequently, the edges ofthe cut-out in the blister essentially define the extent ofthe opening 68. It will also be seen in Figure 3 that the blister cut-out is shaped with a recess 70 proportioned so that its upper extremity (when suspended) meets the periphery of cut-out 64.

Ahanger (notshown)will then be in contact as near as possibly with both the blister and the substrate for maximum supporting strength at th is point.

The relationships between the blister and the substrate, together with the use of the buttresses 46, 48 on the header 58, result in a strengthened package which is less susceptible to damage prior to sale. The buttresses limitthe possibility ofthe header being bent out ofalignment with resulting damagetothe substrate and possible delamination.

Further details of the package will now be described with reference to Figures 4 and 5. As seen in Figure 4 (which is an exemplary cross-section) the stepped side wall 38 of the main cavity 36 is provided with parallel ribs which strengthen this wall and minimizethe risk of it being deflected inwardly. Also, if it is pushed inwardly, the strength is such that it will tend to rebound backto its original shape.

Similarly, the secondary cavity 54 is shaped for strength to minimize the possibility of permanent deformation priortosale. For similar reasons, and as seen in Figure 5, the buttress 42 is provided in the side wall 38 and effectively forms a discontinuity having side portions 72 which meet the side wall and strengthen it against deflection inwardly. Again, the arrangement is such that any deflection would tend to rebound back to the original shape because ofthe enhanced strength provided by the steps in the side wall combined with the buttresses.

Itwill be appreciated that the package can be modified in many ways within the principles described with reference to the embodiment described above. For example, the bottom end of the blister may be modified to comprise a shock-absorbing structure. Such an embodiment is illustrated in Figures 6 and 7 and is described below with reference to these figures. For simplicity, like parts in these drawings are identified by like numerals.

Afold 70 divides the cavity 36 into a primary pocket 71 (Figure 7) containing the wiper and a small empty secondary pocket 72. The fold 70 comprises a curved connecting portion 74 located between the primary pocket 71 of cavity 36 and the secondary pocket 72.

The portion 74connects an inclined end wall 76of the primary pocket to a shorterfirstwall 78 ofthe secondary pocket 72 and lies adjacent to the substrate 34.

In this way, the aforementioned walls 76 and 78 diverge away from the substrate and are resiliently movable between a relatively unstable first position in which they are compressed towards each other and a relatively stable second position (as drawn) in which they are spaced from each other. Because of this resiliency, the fold 70 behaves like a shock absorber and cushions any impacts from the wiper 31.

Moreover, it will be appreciated that thee layers of the material composing the blister 32 must be penetrated by the wiper 31 before rupture ofthe package 20 will result in the wiper protruding beyond the extremity of the substrate.

Two further improve the strength and resilience of the bottom end of the blister 32, the wall 76 ofthe primary pocket 71 and a second wall 80 oppositeto the first wall 78 ofthe secondary pocket 72 are each provided with a set of paraliel, ribs 82 and 84 respectively which extend away from the substrate.

The ribs 82, also minimize the risk of the walls being deflected inwardly and the strength ofthe walls 76,80 is such that they will tend to rebound backtotheiroriginal shape.

In use thewalls 76, 78 will be in the positions shown in the Figures, and particularly Figure 4.

Should the package be dropped on the bottom end (as drawn in Figure 1) the product will create an impact loading initially on the inside ofwall 76.

Some resilient deformation will take place as the ribs 84 deform and further energy will be absorbed by this wall being pushed towards the end of the package. Asthis happens,the connecting portion 74 and 78 will be deformed andtherewill also bea tendencyforthe substrate to be pushed out of its planar shape. All of these movements absorb impact energy. If more energy is stored, the wall 76 may be broken and in very extreme conditions the wall 78 may also be broken. However, under normal conditions, no further breakage will occur resulting in the package remaining in acceptable condition for display.

Still further modifications, as will occur to those who are skilled in the art, can be madeto the package without departing from the claimed scope of the invention. In particular, the relative depths of the primary and secondary pockets and the number thereofcan bechanged as desired. In general,the more materials used to form the walls 76,78, the greaterwill be the shock-absorbing characteristics.

Further, blister can be shaped to take a variety of products and the substrate arranged with score lines to contain information in a variety of ways including, of course, muitiple panels as opposed to a single area 63 shown in Figure 2.

The preferred material forthe blister is 10 mil polyvinylchloride and the substrate is preferably bleached sulphite board (20 point) coated on the outersurfacewitha high heat seal varnish and on the inner surface with polyvinylchloride. The substrate is scored lightlyto penetrate the polyvinylchloride coating without showing through on the other side ofthe substrate. Different materials could-be used consistent with being able to attach one to the other either by heat sealing or adhesive.

Claims (19)

1. A package for displaying a product, the package comprising: a transparent blister defining a main cavity for containing the product and a peripheral flange lying in a plane about the cavity; and a laminated substrate having a first layer attached permanently to the flange and a second layer, the first layer having an area printed with information to be retained for use by a purchaser after opening the package and a score line penetrating the first layer at the edge of said area so that on opening the package the substrate will delaminate about said area and the score line will interrupt the delamination leaving the area attached to the second layer and available intact for inspection bythe user.

2. A package as claimed in claim 1 in which the flange and the substrate have substantially coextensive peripheries.

3. A package as claimed in claim 1 or 2 and further comprising a header made up of portions of the flange and the substrate, the header defining an opening for suspending the package from a projection engaged through the opening.

4. A package as claimed in claim 1,2 or 3 in which said area lies in registration with the main cavity.

5. A package as claimed in any one of the preceding claims in which the main cavity has a side wall made up of a series of steps to rigidify the wall.

6. A package as claimed in any one of the preceding claims in which the main cavity includes at least one buttress extending from the cavity and terminating at the flange to rigidifythe package against bending forces.

7. A package as claimed in claim 3 or any one of claims 4,5 or 6when appendantthereto in which the main cavity includes two buttresses spaced apart and extending to the header at either side of the openingto rigidifytheheaderagainstbending forces.

8. A package as claimed in claim 3 or any one of claims 4to 7 when appendantto claim 3 in which the opening is formed by a first cut-out in the flange and a second cut-out in the substrate, the first cut-out being smaller than the second cut-out so thatthe opening is bordered bytheflange.

9. A package as claimed in any one ofthe preceding claims in which the substrate carries printed information on an outer surface remote from the blister.

10. A package as claimed in any one ofthe preceding claims in which the package has at least one corner and in which the corner is rounded and defined by the flange, the substrate being cut backto allowthe flange to project slightly beyond the substrate to protect the substrate from forces which could delaminate the substrate and thereby detract from the appearance of the package.

11. An elongate package for a windshield wiper blade, the package comprising: a transparent blister defining a cavity corresponding in the shape to the wiper blade and having a depth to contain the blade, and a peripheral flange lying in a plane aboutthe cavity and having an outer edge;; a laminated substrate having an edge substantially co-extensive with the outer edge of the blister and including a first layer attached permanently to the flange and a second layer, the first layer defining an area printed with information and lying in registration with the cavity, and a score line penetrating the first layer at the edge of said layer so that on opening the package the substrate will delaminate aboutsaid area andthescorelinewill interruptthedelamination leaving the area unaffected and available to the user; a header at an end of the package, the header being made up of portions of the flange and the substrate, and defining an opening for suspending the package from a projection engaged through the opening; and the cavity including a pair of buttresses extending one to either side of the opening to further rigidify the header against bending forces.

12. Apackagefordisplaying a product, the package comprising: a transparent blister defining a main cavity for containing the product and a flange lying in a plane aboutthe product and defining side edges and at least one corner having a selected radius; and a substrate attached to the blister at the flange and having side edges in registration with the corresponding side edges of the blister, the substrate having a corner defined bya radius so that atthiscornerofthepackagethe blister extends outwardly beyond the substrate sufficient to protect the substrate against forces which would tend to damage the substrate and thereby detract from the appearance of the package.

13. A package as claimed in any one of claims 1 to 11 in which the blister and substrate meet at an area part ofthe flange where the blister is not attached to the substrate to permit pressure equalisation between the cavity and ambient air.

14. Apackagefordisplaying aproduct,the package comprising: a transparent blister defining a cavity and a substrate attached to the blisterso asto closethe cavity with the product lying between the blister and the substrate, the blister having at least one fold which divides the cavity into a primary pocket containing the product and at least one secondary pocket which is empty so that the resulting structure about the fold will absorb impact energy when the package containing the product is dropped.

15. Apackageasclaimed in claim 14inwhich said fold provided in the blister is adjacent to a bottom end of the package remote from a header having an opening for suspending the package from a projection engaged through the opening.

16. A package as claimed in claim 14 or 15 in which said fold comprises a curved connecting portion between the primary pocket and the secondary pocket which is adjacent the substrate so that the adjacent walls of the pockets are resiliently movable between a relatively stable position in which the walls are spaced from each other and a relatively unstable position in which the walls are compressed towards each other to thereby absorb impact energy as the walls move towards the unstable position.

17. A package as claimed claim 14,15 or 16 in which the primary pocket has dwall adjacent the fold which is ribbed for strength.

18. A package as claimed in any one of claims 14, 15, 16or 17 in which the secondary pocket has awall remote from the fold which is ribbed for strength.

19. A package constructed and arranged substantially as hereinbefore described with reference to and as illustrated in the accompanying drawings.