GB201107605D0 - Method and system for secondary content distribution - Google Patents

Method and system for secondary content distribution

Info

Publication number
GB201107605D0
GB201107605D0 GB201107605A GB201107605A GB201107605D0 GB 201107605 D0 GB201107605 D0 GB 201107605D0 GB 201107605 A GB201107605 A GB 201107605A GB 201107605 A GB201107605 A GB 201107605A GB 201107605 D0 GB201107605 D0 GB 201107605D0
Authority
GB
United Kingdom
Prior art keywords
secondary content
content items
display
user
gaze tracking
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB201107605A
Other versions
GB2491092A (en
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Synamedia Ltd
Original Assignee
NDS Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NDS Ltd filed Critical NDS Ltd
Priority to GB1107605.6A priority Critical patent/GB2491092A/en
Publication of GB201107605D0 publication Critical patent/GB201107605D0/en
Publication of GB2491092A publication Critical patent/GB2491092A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Data Mining & Analysis (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

A secondary content (advertisement) distribution system includes a receiver for receiving at least two secondary content items from a provider. The at least two secondary content items being associated such that a first of the at least two secondary content items (1510 e.g. a picture) is to be displayed before the second (1520 a picture and text or video) of the at least two secondary content items is to be displayed. A display displays primary content item and a secondary item, a display controller causes the displaying of the first of the at least two secondary content items, a gaze tracking system determines where on the display a user is looking, and for how long the user is looking at that location on the display. A processor produces an instruction to change the displaying from the first of the secondary content items to the second of the secondary content items, a determination to change from the first of the at least two secondary content items to the second of the at least two secondary content items being based, at least in part, in response to a determination by the gaze tracking. For example if the gaze tracking system determines that a user is focusing on the first secondary content for more than 5 seconds then the second secondary content may be displayed.
GB1107605.6A 2011-05-09 2011-05-09 A method and system for secondary content distribution Withdrawn GB2491092A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB1107605.6A GB2491092A (en) 2011-05-09 2011-05-09 A method and system for secondary content distribution

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB1107605.6A GB2491092A (en) 2011-05-09 2011-05-09 A method and system for secondary content distribution

Publications (2)

Publication Number Publication Date
GB201107605D0 true GB201107605D0 (en) 2011-06-22
GB2491092A GB2491092A (en) 2012-11-28

Family

ID=44243737

Family Applications (1)

Application Number Title Priority Date Filing Date
GB1107605.6A Withdrawn GB2491092A (en) 2011-05-09 2011-05-09 A method and system for secondary content distribution

Country Status (1)

Country Link
GB (1) GB2491092A (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130246926A1 (en) * 2012-03-13 2013-09-19 International Business Machines Corporation Dynamic content updating based on user activity

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5731805A (en) * 1996-06-25 1998-03-24 Sun Microsystems, Inc. Method and apparatus for eyetrack-driven text enlargement
US6608615B1 (en) * 2000-09-19 2003-08-19 Intel Corporation Passive gaze-driven browsing
US20060256133A1 (en) * 2005-11-05 2006-11-16 Outland Research Gaze-responsive video advertisment display
JP2008203971A (en) * 2007-02-16 2008-09-04 Nec Corp Information display system, line of sight detection program, and information display program

Also Published As

Publication number Publication date
GB2491092A (en) 2012-11-28

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)
732E Amendments to the register in respect of changes of name or changes affecting rights (sect. 32/1977)

Free format text: REGISTERED BETWEEN 20180809 AND 20180815