FR2927214A1 - Information e.g. electronic mail, broadcasting method for e.g. fixed computer, involves executing instruction to send request to server of central platform, and sending information to terminal in response to request - Google Patents

Abstract

The method involves receiving a message for a terminal (3) by a processing equipment (4) e.g. short message service (SMS) center. The message is selected from filtering criteria. Another message containing content of former message is generated, where a selecting instruction relative to the criteria is added to the content. The latter message is transmitted to the terminal. The instruction is executed by a terminal's processing unit to send a request to a server (8) of a central platform (1). The information in the form of third message is sent to the terminal in response to the request. An independent claim is also included for a system for broadcasting information in a telecommunication network.

Description

1 SYSTEM AND METHOD FOR BROADCAST INFORMATION IN A TELECOMMUNICATION NETWORK

The invention relates to a method of broadcasting information in a telecommunication network and to a system for carrying out this method.

In the field of telecommunications, mobile or fixed terminals now make it possible to receive and send messages in the video, audio, text or graphic representations format. Mechanisms have been developed within telecommunication networks to provide messaging services for SMS (short message service) or MMS (Multimedia Messaging Service) message exchange. which means multimedia message service) or EMS (Enhanced Message Service acronym which stands for Rich Mail Service) or WAP-Push or e-mail. Initially reserved for a social elite for professional use, these terminals later spread to become the medium of privileged communication for a large number of people. The technical characteristics of these terminals, and their increasing penetration rate within the population, make them an ideal vector for the dissemination of information, in particular for information that relates to news, advertising or promotional offers. However, a recurring problem arises of being able to optimize the dissemination of information in a telecommunication network, so as to precisely meet the needs of a user and the expectations of the society at the origin of this dissemination of information. . In the prior art, EP 0986273 discloses a method of sending promotional information to subscribers of a mobile operator from the SMS messaging service. The disadvantage of such a method or any other message broadcasting method operating on the same principle with a different message format is to carry out mass broadcasts instead of targeting the dissemination of promotional information and therefore of use significant hardware resources and networks for a weak result, because the promotional information transmitted to the subscriber is not necessarily adapted to his / her needs. In addition, such mass sending of SMS or any other type of message via a telecommunications network generate a nuisance to the subscriber, and quickly saturate the memory of his terminal.

The present invention aims to solve this problem related to the technical difficulties encountered for an optimized diffusion of information in a telecommunication network from a broadcasting method, the cost and / or consumption of resources of which are reduced and the performances improved, through computer processing of the content of a message containing the information. More specifically, the subject of the invention is a method of broadcasting information in a telecommunication network comprising an operator network exchanging data with at least one terminal and a central platform, comprising the following steps: receiving a first message intended for a terminal by a processing equipment, - selection of said first message by a filtering module based on filtering criteria archived in a database, -generation of a second message comprising the content of said first message to which is added a selection instruction relating to the filtering criteria, 3 - transmission of said second message to said terminal from said processing equipment, - execution by the processing means of said terminal of said instruction generating the sending of a request to a server included in a central platform, and sending said information in the form of a third message by said server to said terminal in response to said request.

According to particular embodiments: i0 - the execution step is performed by automatic processing means of said terminal or by the action of the user of said terminal, - the step of sending said third message by said server is performed from the mail server; The filtering criteria define centers of interest according to pre-established profiles; - pre-established profiles correspond to strings characterizing categories of individuals; - interests are defined by strings; The third message transmitted to said terminal during the transmission step comprises video and / or audio data and / or textual data and / or graphic representations; the third message is an SMS and / or an MMS and / or a WAP Push and / or an electronic mail and / or a WAP page and / or a web page and / or a video and / or a connection with a telephone server; the processing equipment is able to receive, store and distribute messages; the step of selecting said message comprises a preliminary step of identifying the user from data contained in said first message correlated with data stored in said database. According to other embodiments, the method comprises the following preliminary steps: defining: selection criteria for the dissemination of information from the server included in said central platform, and the duration of use of these selection criteria by said filtering module, -architization of these selection criteria in a database of said platform, io - synchronization of the database included in said platform with all or part of said database data included in an operator network, - a step of calculating the number of instructions executed for a category of information broadcast, and 15 - the selection step comprises a substep of decoding the content of said first message.

The invention also relates to a system for broadcasting information in a telecommunication network comprising an operator network (2) exchanging data with at least one terminal (3) and a central platform (1), in which said network operator (2) comprises: - at least one processing equipment (4), - a message filtering module (6) and a message generating module (7) connected to said equipment and to at least one database ( 33)

and wherein said central platform (1) comprises: - a server (8) comprising at least one database (9), - at least one communication interface (12) with said operator network (2), and - a message generation module (10). According to particular embodiments:

the central platform comprises an electronic mail server; the processing equipment is an SMS / C and / or an MMS / C; and the terminal is mobile or fixed.

Subsequently, the invention is explained in more detail with reference to exemplary embodiments in the accompanying figures which represent respectively:

- In Figure 1, a schematic view of an exemplary system according to the invention, and - in Figure 2, a schematic diagram of the information dissemination method 15 of the invention.

In an exemplary embodiment of the system according to the invention, FIG. 1 shows a system comprising a central platform 1, an operator network 2 and a terminal 3.

The central platform 1 comprises the following elements: - a server comprising a database 9, - a message generation module 10, - an electronic messaging server 11, and - a communication interface 12.

The server 8 ensures the proper functioning of this platform, by managing and processing the data from all these equipment 9, 10, 11, 12. This server 8 is indeed connected to each of them by means 30 wired or radio transmission. Within this platform, the message generation module 10 has the function of producing messages relating for example to SMS, 6 MMS, Wap Push or emails. Thus, this platform makes it possible to broadcast information corresponding to graphical representations, and / or videos, and / or audio data, and / or hypertext links to WAP (acronym for Wireless Application Protocol) sites. defining a communication protocol whose purpose is to allow access to the Internet using a mobile terminal), or Web sites. This platform makes it possible, inter alia, to link a terminal with a telephone server. The mail server 11 carries out the sending and the processing of electronic mails io which are transmitted to it by the server 8. It operates on the basis of protocols such as the SMTP protocol (acronym meaning Simple Mail Transfer Protocol translating literally by protocol simple mail transfer), POP (meaning Post Office Protocol literally translated by post office protocol, which is a protocol for retrieving e-mails), or IMAP (acronym for Internet Message Access Protocol). defining as a protocol used by the e-mail servers, functioning for reception). Concerning, the communication interface 12, the latter makes it possible to exchange 20 data with an operator network 2 through a network 16. This network 16 may be for example the Internet network but not exclusively. The data exchanges are carried out under TCP / IP protocol or other protocols allowing optimized and reliable exchanges of data. The networks 16, 15, 17 used in this functional architecture relate to wiring means and / or electromagnetic transmission means. Without pretending to make an exhaustive list, these cabling means correspond, for example, to optical fiber or copper cables, and the electromagnetic transmission means relate, for example, to radio links based on mobile telephony standards such as GSM ( acronym for Global System for Mobile Communications), UMTS (acronym for Universal Mobile Telecommunications System), EDGE (acronym for Enhanced Data Rates for GSM Evolution) or HSDPA 7 (acronym for High-Speed Downlink Packet Access). These means can also relate to technologies such as WIFI defined by the IEEE 802.11 standards, or Bluetooth defined by the IEEE 802.15 standards, or the WIMAX (acronym for Worldwide Interoperability for Microwave Access) defined by the standard. IEEE 802.13.

In addition, the database 9 of this central platform 1 includes data coming both from the database 33 connected to the central platform 1, but also from companies 13 wishing to broadcast one or more information. Indeed, companies can connect from a fixed or mobile terminal (computer, mobile phone) to a WEB application server included in the server 8 of the central platform 1, for example from the Internet but not exclusively. A company 13 that wishes to disseminate information must register by following a registration procedure, that is to say by completing a form adapted especially to commercial activities. In particular, it must specify in this form its identity and activity. Once the registration has been made, an access account is created for this company 13 on the server 8 of the central platform 1. Thus, this company 13 can define one or more filtering criteria, during a definition step of the dissemination of information, which will allow it to disseminate information or information in the most optimized way possible. This optimization is characterized by the definition - by the company 13 - of the category of users to whom it wishes to transmit this information and the characterization of the product, good or service corresponding to the information it wishes to disseminate. Thus, from a WEB interface generated by the browser of the terminal 13 of this company 13, it is possible for it to define the following criteria: - its activity, - to select key words that are proposed to it or to submit them. others relating to the good, service or product to which the information relates, - select keywords or parameters (center of interest, age category, family situation, gender, number of children, graphic representation, video and / or audio document, etc ....) relating to the category of individuals to which society 13 intends to disseminate this information - to target the geographical areas in which it wishes their information to be disseminated, - to specify the number of times that information needs to be disseminated, and / or - specify the start date of this information, and / or - specify the duration of this information, and / or - the number of times this information, and / or - the telephone operator, and / or - the type and content of the information it wishes to broadcast, video, audio, graphic representation, string of characters etc.

From these data entered by a company 13 and stored in the database 9, the computing and processing means of the server 8 will generate one or more filtering criteria and one or more instructions associated with one or more criteria of filtering. These filtering criteria define centers of interest according to pre-established profiles. In addition, the interface generated by the terminal browser of this company allows it to have information and data in graphical or text form relating to the impact of the dissemination of information. This information and data are calculated by the processing means of the server 8 and relate to: the number of users having taken cognizance of the information disseminated, deduced from the execution of the instruction, the profile of these users, the keywords and parameters that made it possible to select the messages supporting the dissemination of the information.

In addition, the operator network 2 of the system illustrated in FIG. 1 comprises a processing equipment 4 and a satellite module 5 of the central platform 1. The processing equipment 4 manages the transfer of messages of any type and any corresponding format by SMS, MMS, WAP, etc., and being the subject of a data exchange between all types of mobile or fixed terminals 3. When a user sends a message to another user, his Terminal 3 transmits this message to the processing equipment 4. This processing equipment 4 receives this message during a reception step 32, stores it and then transmits it to the recipient user when the latter is present on the network. operator 2.

This processing equipment 4 comprises means corresponding to a gateway between an IP network 16 and a mobile telephone network 17 or another type of network 17. A server belonging to the networks 16 or 15 can connect to this processing equipment in order to to send messages via the Internet to a terminal 3 belonging to the network 17. This processing equipment 4 may be for example an SMS-C (acronym for Short Message Service Center) or an MMS-C (acronym for Multimedia Messaging Service Center, meaning the central telephone dedicated to MMS calls responsible for controlling that MMS-type calls, photos, videos, etc. can be received and processed by the recipient mobile phones).

Within the operator network 2, the satellite module 5 comprises a database 33 comprising data coming both from the database 9 and also from users 37 wishing to register. In fact, users can connect from a fixed or mobile terminal (computer, mobile phone) to a WEB application server included in the server 36 of the operator network 2, for example from the Internet but not exclusively.

In this context, a user can register. During this registration, the user fills in a form in electronic or paper format by providing a set of personal information. Upon receipt of the form, an account is created on the server 8 of the central platform 1.

As part of a registration from the electronic form generated by the Internet browser included in the terminal of this user, the latter is led to choose from lists of data relating to keywords characterizing and corresponding for some to his tastes in different areas (art, cooking, etc. ..), or to his interests. These keywords are stored as data in a set of digital tables included in the database 33. Other data relating to his profile are also stored in the database 33. For a user, the data corresponding to his profile relate to all personal information characterizing a category of individuals. This information corresponds in a non-exhaustive way to the following data: - name, - first name, - age, - home address and other addresses (secondary, etc. - telephone number of home, work, mobile, - marital status, - information on the means of transport of this user, - e-mail address, 11 - other keywords related to tastes, interests, - graphic representation, video and / or audio documents, - a primary key, - the possible agreement of the user for his terminal to be geo-localized and / or that the keywords contained in the first message are analyzed - etc .... These data entered by the user when registering with the operator network 2, are thereafter subject to a total or partial update via data synchronization by secure links 34 with the databases 9 belonging to the central platform 1.

The operator network 2 furthermore comprises a message generation module 7 and a filtering module 6. These two modules are connected to a database 33. This database 33 comprises data updated in real time from This data relates, for example, to the geolocation of the users referenced in the data base 33 of the satellite module 5. The database 33 comprises in particular a replica of the data base. real-time updating of the filtering criteria defined by the companies wishing to disseminate information contained in the database 9 and the instructions associated with these filtering criteria. These instructions correspond to hypertext links that can be executed by the processing means of the terminal 3 after an action exerted by the user on this terminal 3. This action corresponds for example to the selection and execution of this hypertext link to from the input and display means of this terminal 3. This terminal 3 can be mobile or fixed. It corresponds for example to a portable equipment which is equipped with a screen, a keyboard, and which comprises means of communication for the reception and the transmission of data. It allows among others a user to be able to consult information. This mobile terminal 3 can be a cellular phone, or a PDA (acronym for Personal Digital Assistant which can be translated personal handheld computer) or a smartphone (mobile phone associated with a PDA). It can also correspond to a desktop computer, or a CT (acronym for Cordless Telephone defining a wireless home phone), or a wired home phone. FIG. 2 defines the relationships between the various elements included in the exemplary embodiment of the system, such as: the terminal 3, the processing equipment 4, the network 15, the message generation module 7 - the filtering module 6, - the server 8 of the platform, and 15 - a mail server 11. These relations relate mainly to data exchanges. With reference to FIG. 2 illustrating the method according to the invention, the processing equipment 4 receives, during a reception step 32, a message from a server or a mobile or fixed terminal belonging to a computer. network 15 which can be a mobile network under GPRS (General Packet Radio Service), UMTS, HSDPA - or an Internet network. This message is intercepted by the filtering module 6 which decodes the content of this message and retrieves the following data: - date and time of sending of the message by the sender, 25 - telephone number of the sender, - number of recipient's phone, - optional sending information, such as send priority, message class, etc ... - textual content, message graphic, audio or video. 30 - recipient's profile

As well as real time elements retrieved from the databases of the operator's data such as, for example, the geolocation of the recipient of the message.

The filtering module 6 checks whether these recovered data correspond to one of the elements of the filtering criteria archived in the database 33. These filtering criteria were retrieved in the database 33 by the filtering module 6 during the first time. step 25 of recovery, as shown in Figure 2. If this is not the case, the filtering module 6 transmits this message to the processing equipment 4 in step 18.

On the other hand, if at least one of the elements of a filtering criterion is satisfied, the filtering module 6 transmits, during a step 31, this message to the message generation module 7 with the references of the instruction of selection (e.g., hypertext link) associated with the filtering criterion. In this context, when, for example, the content of the message contains the word dinner and that word, said key word, is present in the elements included in the filtering criterion, and the only presence of this keyword in the message is a condition of validation of this filtering criterion, then the message is transmitted to the message generation module 7. Other conditions may be necessary for the validation of the filtering criterion, for example an element relating to the geolocation of the message. recipient or an element relating to the identity of the recipient. This last element, corresponding to the identity of the recipient user, is determined for example on the basis of the recipient's telephone number, the number retrieved from the message. This element makes it possible to identify a recipient user and can be used as part of a distribution of the information reserved for the users registered and registered in the database 33. In this context, the message selection step comprises a prior step of identifying the user from data contained in the message and correlated with other data stored in the databases 9, 33. It should be noted that the data relating to Filtering criterion data are erased from databases 33 and 9, when the duration of the information broadcast has come to an end. In fact, the information is broadcast during a given time defined by the company, during the definition step of the broadcast.

From the transmitted reference, the message generation module 7 will retrieve the selection instruction in the database 33. This message generation module 7 will subsequently modify the message received by entering the instruction of the message. selection in the content of this message. Once the new message has been generated, it is transmitted to the processing equipment 4 during a transmission step 19. The processing equipment 4 then sends this message to the terminal 3 during a transmission. step 30. Upon receipt of this message, the user, from means of input and display of this terminal 3, will execute the selection instruction. Following this execution, the processing means of the terminal 3 will generate a request which will be transmitted to the processing equipment 4 during a transmission step 29, in order to be sent to the central platform 1. The request is received by the server 8 of the platform through the communication interface 12, during a reception step 27 during which the processing equipment 4 acts as a gateway by transmitting this request of a network 17 to another different network. The server 8 will, from its computing means, process this request by transmitting an instruction to: - a message generation module 10, during a transmission step 23, and / or - a mail server 11 for sending an electronic mail to the recipient's email address from data stored in the databases 9, 33, during a transmission step 24; the database 9 containing part of the information of the database 33; the latter being routed via 34 This electronic mail will be sent to a messaging server 14 corresponding to the recipient's email host during a step 14.

The message generation module 10 will create a message containing the information to be broadcast. This information may be an advertisement, news, a discount coupon, a transport ticket, bar code, etc. This information relates to data in audio, textual, video format or to graphic representations in one, two, three dimensions. The message generated by the message generation module is of several types. This generated message depends on the nature of the content relating to the information to be broadcast (video, audio, etc.) and the type of terminal of the user. The message sent must allow the user to be able to read this information in its entirety. This generated message corresponds for example to an SMS, an MMS, a Wap-Push, a WAP page, a WEB page, a video or an email. The generated message is transmitted by the server 8 to the processing equipment 4 during a step 28, and then sent to the terminal 3 during a step 30.

The invention is not limited to the embodiments described and illustrated. It is furthermore not limited to these exemplary embodiments and the variants described. Thus, it is understood that the invention can be included in all types of mobile telephone networks such as networks under GPRS (General Packet Radio Service), UMTS, HSDPA or IMS and / or fixed telephony communication protocol, such as in particular VoIP telephony. 30 i0 15 20

Claims (16)

A method of broadcasting information in a telecommunications network comprising an operator network (2) exchanging data with at least one terminal (3) and a central platform (1), characterized in that it comprises the following steps of receiving a first message addressed to said terminal by a processing equipment, selecting said first message by a filtering module from filtering criteria stored in a database; , 33), -generating a second message comprising the content of said first message to which is added a selection instruction relating to the filtering criteria, - transmitting said second message to said terminal (3) from said processing equipment (4) , execution by the processing means of said terminal (3) of said selection instruction generating the sending of a request to a server (8) included in a central platform (1), and - sending said inf ormation in the form of a third message by said server (8) to said terminal (3) in response to said request. 2. Method of broadcasting information in a telecommunication network according to the preceding claim, wherein said step of sending said third message by said server is performed from the email server (11). A method of broadcasting information in a telecommunication network according to any one of the preceding claims, wherein the filtering criteria define centers of interest according to pre-established profiles. 5 i0 17 4. A method of broadcasting information in a telecommunications network according to the preceding claim, wherein the pre-established profiles correspond to strings characterizing categories of individuals. 5. Method of broadcasting information in a telecommunications network according to one of claims 3 or 4, wherein the centers of interest are defined by character strings. 6. A method of broadcasting information in a telecommunications network according to any one of the preceding claims, wherein said third message transmitted to said terminal (3) during the transmission step comprises data in video and / or audio format. and / or textual and / or graphic representations. 15 7. A method of broadcasting information in a telecommunication network according to the preceding claim, wherein said message is an SMS and / or an MMS and / or an electronic mail and / or a WAP page and / or a web page and / or a video and / or a connection with a telephone server. 8. A method of broadcasting information in a telecommunication network according to any one of the preceding claims, wherein said processing equipment (4) is adapted to receive, store and distribute messages. A method of broadcasting information in a telecommunication network according to claim 1, wherein the step of selecting said message comprises a prior step of identifying the user from data contained in said first message correlated with data stored in said database (33). i0 15 2018 10. A method of broadcasting information in a telecommunications network according to any one of the preceding claims, comprising preliminary steps: - defining: • selection criteria for the dissemination of information from the server (8) included in said central platform (1), and • the duration of use of these selection criteria by said filtering module (6), - archiving of these selection criteria in a database (9) of said platform (1), synchronizing the database (9) included in said central platform (1) with said database (33) included in said operator network (2). 11. A method of broadcasting information in a telecommunications network according to any one of the preceding claims, comprising a step of calculating the number of selection instructions executed for a category of information broadcast. A method of broadcasting information in a telecommunication network according to any one of the preceding claims, wherein said selecting step comprises a substep of decoding the content of said first message. 25 13. System for broadcasting information in a telecommunication network for implementing the method according to any one of the preceding claims, comprising an operator network (2) exchanging data with at least one terminal (3) and a platform Center (1), characterized in that said operator network (2) comprises: - at least one processing equipment (4), i0 15 20- a message filtering module (6) and a generation module (7) of messages connected to said equipment and at least one database (33), and wherein said central platform (1) comprises: - a server (8) comprising at least one database - at least one communication interface (12) ) with said operator network (2), and - a message generation module (10). The information broadcasting system in a telecommunication network according to claim 13, wherein said central platform (1) comprises an electronic mail server (11). Information broadcasting system in a telecommunication network according to claim 13 or 14, wherein said processing equipment (4) is an SMSC and / or an MMS / C. 16. Information broadcasting system in a telecommunication network according to any one of claims 13 to 15, wherein said terminal (3) is mobile or fixed. 25