FR2844410A1 - Public display for output of information and advertising has an associated terminal with which users or viewers can tailor information output to their particular wishes - Google Patents

Abstract

Device for display of messages and supply of associated information comprises a central server (12) linked by a network (10) to a dynamic public display (14) and a terminal (16) which can be accessed by users and is linked to the display device. The invention also relates to a corresponding method.

Description

MESSAGE DISPLAY AND DELIVERY DEVICE

  OF ADDITIONAL INFORMATION AND METHOD OF IMPLEMENTATION

  The present invention relates to a device for displaying messages and

  issuance of additional information.

  The invention also covers the method of implementing this device in

some applications.

  The sectors concerned by the applications of this present device are more particularly cities, shopping centers, shopping malls or places of events such as trade fairs,

  lounges or congresses or airports.

  Information display devices are known which consist of 10 panels of large dimensions such as panels of 4 meters

  wide by 3 meters high to give an idea.

  be such signs are arranged in places of frequented passages to be

  statistically seen by the vast majority of passers-by.

  These panels went from static to dynamic mode by providing for displays of several posters in the same support / frame with

  adjustable passage intervals.

  However, the messages broadcast are static and the attractiveness of this type of information remains low and above all, after a visit, the subjects that are

  brought to pass do not see it anymore, intellectually speaking.

  In protected enclosures, this type of information is no longer sufficient. In addition, how to quantify the number of people who have read the message, how to qualify the reading, has the message been recorded, what is the impact? so many questions that are currently unanswered or with very approximate answers. One of the answers to these questions is a statistical or controlled approach to

  people when accessing a site without being able to quantify and qualify the impact.

  As for people, they are consumers and they may also wish to have additional information in situ but also offline. 10 A trade show is a very good example. Information is given by a display of any type whatsoever, the passerby is interested in this product which may not be accessible at the fair or which is on the other side. Another case is that where the passer-by is a professional who captures the end of the informative message, who is interested and who would like to have the start of this message or note the coordinates of the corresponding exhibition stand. In order to be able to answer such questions, it is necessary to have suitable means, which work in real time, which allow monitoring also in real time but also a posteriori, which are interactive and flexible, which allow subsequent analyzes of the data. collected and which are

  adaptable to many configurations.

  Thus, the device for displaying messages and for delivering additional information comprises, arranged in a network, a server center, at least one means of public dynamic display and at least one user terminal 25 associated with this at least one. display means and located nearby.

  In addition, each terminal includes a terminal with a display screen,

  input means and printing means.

  Preferably, each terminal includes a reader for identification cards of the user.

  These printing means deliver identified vouchers.

  A link is also provided with at least one identified voucher reader issued by the printing means. To collect documentation or coupons, the transfer is wireless between the terminal and a storage system such as a PDA or a telephone.

portable.

  The invention also covers a method for displaying messages and delivering additional information, characterized in that it consists in broadcasting

  information relating to products or services on a public dynamic display means from a server center, to supply to a terminal associated with this public dynamic display means the additional information of this message and to print vouchers information or reduction on said 15 products or services.

  The device according to the present invention is now described in detail according to a preferred but nonlimiting embodiment, with reference to the appended drawings in which the different figures represent: FIG. 1, a diagram of an arrangement of a network and of the established links between 20 the constituents of this network, and

  - Figure 2, a view of an elaborate network.

  FIG. 1 shows a network 10 comprising a server center 12, at least one means 14 for public dynamic display, at least one terminal 16 for

  users associated with this display means and arranged nearby.

  This terminal itself comprises a terminal 18 with a display screen 20, input means 22, printing means 24 and a reader

26 of cards.

  The server center 12 includes all the means for controlling the dynamic display means 14. This dynamic display means is for example of the mosaic screen or plasma screen type and therefore makes it possible to broadcast clips, animated images transmitted online from the server center. This broadcast is managed from the server center, both with regard to the content of the message, its time of passage, its format, which allows great flexibility for the

  programming, for the modification of informative messages.

  This allows, on the dynamic display means, a mixture of information with determined content such as advertising clips with information with evolving content such as indications of local, temporary events, or of

  last minute or practical information.

  This is the whole point of this type of arrangement, which nevertheless remains incomplete as it stands. There must be interactivity with those who may have access to

the information disseminated.

  This is the interest of the terminal 16 which is in connection with the server center 12 and which can be interrogated by a consumer having had access in whole or in

  part of the information broadcast on the dynamic display means 14.

  By the input means 18 which are advantageously a touch screen, it can display all the desired information, as presented on the display means.

  In addition, he can go further and request more detailed information on the product or service offered. This information is printed if necessary, on request. On this print, it is possible to provide information on the product, practical information such as the weather, opening / closing hours,

  Advantageously, these impressions can be good.

  These vouchers can also be reduction vouchers for the benefit of the applicant so as to encourage him to purchase. These vouchers may, for practical reasons, be in the form of cards, of the magnetic or chip type to cite examples, to which additional information is reported such as the identification of the person and / or the date and time of withdrawal of the voucher and / or the terminal concerned and / or the date and time of the broadcast message or a barcode. In order to limit the time required to enter user information in the form of a questionnaire, which can be tedious, so

  preferential, there is provided a card reader 26.

  Thus in the place concerned, for example, at the entrance to a lounge, the access badge 10 can be a magnetic or smart card allowing instant identification of the person who interrogates the terminal. This is all the more

  attractive that the questions on the terminals multiply.

  In a public place without controlled access such as a shopping mall, the bank card can be a suitable means of identification by means of an agreement between the server center and the network which manages the bank cards.

  The server center thus has all the information on the consumer

  during his visit to the shopping mall, the living room or the exhibition.

  In addition, he has in return information following the issuance of vouchers

  reduction or requests for information.

  Indeed, the vouchers for requests for information or reduction are read by a reader 28 in the place concerned, associated with a server generally to allow the sending of documentation or reimbursement of the reduction by

a supplier.

  These shipments are managed through the server center 12 or through a specific management center, but in any case a connection is provided so that the

  host 12 is always informed.

  be this fact, it is possible to measure in real time and over time not only the rate of certain reading of the message broadcast on the display means but also the expression of interest in the content is by the request for information either even better by purchasing the product or

  service concerned with the benefit of the reduction granted.

  Such an arrangement makes it possible to monitor and measure the mark of consumer interest in a product or service. It is also possible to test on a large panel and with certainty the quality of two advertising messages for a product or service, by

  very quickly collecting consumer interest rates.

  Likewise, it is possible to test the practical information which, disseminated with the advertising message, leads to better grip. The hours of

  passage are also targeted using this device according to the present invention.

  This then makes it possible to launch a campaign on a larger national scale or

  international with the best of expected messages.

  The method according to the invention consists in broadcasting information relating to products or services on a public dynamic display means from a server center, to supplying a terminal associated with this public dynamic display means with the information additional to this message and to print

  information or discount vouchers on said products or services.

  This process quickly becomes more complex when it comes to creating a network on an industrial scale and for commissioning by a service provider, remotely.

  since this is the interest of this arrangement.

  In this case, we can refer to Figure 2 which shows a more complex network. This figure shows the presence of a central server SC to which are connected a set of production servers SP, a set of stations forming

  a regional UOR operational unit and a set of SDS site servers.

  Such an arrangement also makes it possible to target the messages sent by means

display and / or terminal.

  For example, at an airport, at each boarding gate, the advertising broadcast is displayed in the language of the destination country, for example. As for documentation and / or reduction vouchers, they are provided to correspond to shops, producers or service providers, present either at the airport or in the city of arrival. It is also possible to sophisticated the terminals and to provide in particular the

  diffusion of odors associated with messages.

  The paper edition has been indicated because it is the simplest for the moment but it is not the only way. To collect the documentation or the reduction coupons, it is also possible to set up a wireless transfer, infrared for example, between the terminal and a storage system, of the PbA (Personal) type.

Digital Assistant) or telephone.

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Claims (7)

  1. Device for displaying messages and delivering additional information, characterized in that it comprises, arranged in a network (10), a server center (12), at least one means (14) for dynamic display public and at least one terminal (16) for users associated with this at least one display means and arranged nearby. 2. Device for displaying messages and delivering additional information according to claim 1, characterized in that each terminal (16) comprises a terminal (18) with a display screen (20), means   (22) input and means (24) for printing.   3. Device for displaying messages and delivering additional information according to claim 1 or 2, characterized in that each   terminal (16) includes a reader (26) for user identification cards.   4. Device for displaying messages and for delivering additional information according to claim 2, characterized in that the printing means (24) deliver identified vouchers.   5. Device for displaying messages and delivering additional information according to claim 4, characterized in that it comprises a connection with at least one reader of identified vouchers issued by the printing means (24). 6. Message display and information delivery device   complementary according to any one of the preceding claims, characterized in that it comprises means for wireless information transfer between the terminal and a storage system such as a PDA or a telephone portable.   7. A method of displaying messages and issuing additional information using the device according to one of claims 1 to 6, characterized in that it consists in disseminating information concerning products or services on a medium. public dynamic display from a server center, to be supplied to a terminal associated with this display means   dynamic public additional information for this message and to print   information or discount vouchers on said products or services.