FR2841419A1 - High digital rate sponsored advertising having high digital rate personal terminals and following demand video sequences concatenated promotional production image across general/high rate distribution network. - Google Patents

Abstract

The sponsored advertising method has high digital communications rate personal terminals. On reception of a demand, video sequences are concatenated with a promotional product image across a general network and a high rate distribution network.

Description

analog digital operate at a frequency of at least 350KHz.

- 1

TECHNICAL FIELD OF INNIENTION

  The present invention relates to a method and system for carrying out sponsorship advertising production on personal terminals of

high speed communication.

STATE OF THE PRIOR ART

  The object of the invention constitutes the support for carrying out and providing a service on personal broadband terminals. Currently, advertising services are addressed to different consumer segments through television receivers, for picture mode, and, to a lesser extent, mobile telephone terminals, for text or voice mode. As a rule, advertising messages are distributed in broadcast

  not selective, which makes them little accepted by subscribers.

PRESENTATION OF THE 1VENTION

  The object of the invention is a method of production, broadcasting and advertising communication by the exploitation of broadband technologies applied to personal communication terminals. This method allows the sending of an individualized promotional promotional message to a subscriber, who has requested the reception on his terminal of a playful video clip. The advertising message of the brand sponsor of the clip enters the composition of

  the video sequence received by the subscriber.

  The invention relates to the insertion of an advertising message into the frame of a video sequence which contains a program freely chosen by the subscriber, hereinafter called "clip". The video sequence, of a race lasting approximately two minutes (indicative but nonlimiting values) is composed in the order of broadcast, as follows (Figure 1): - a service identifier identifier (1.1); - a clip sequence, which is the subject of the subscriber's request (1.2);

  - an advertiser area, reserved for the brand sponsoring the clip (1.3).

  The advertiser area contains an identification of the sponsor brand, by its logo and / or its jingle,

  and a space, at the end of the frame, reserved for a promotional message.

  The promotional message can technically take two forms: - information concerning a global loyalty program between the brand and the subscriber, the processing of which is not the subject of the present invention; - a hyper link to another promotional sequence of the brand, the treatment of this sequence not being the subject of the present invention. The invention also relates to the broadcasting on demand of a video sequence sponsored by

  a brand, according to the consumer profile and the culture profile! of the subscriber.

  - 2 There are two possibilities of broadcasting the video sequence at the subscriber's request: - distribution by direct connection of the subscriber to the server site hosting the service, from a catalog menu containing all of the clips available; - broadcasting without nominal specification of a clip, carried out by the server of the broadcasting operator in / without relation to the server which hosts the service, using the criteria of profile (s) defined by the subscriber - even when registering for the service. The global prof1 will be able to adapt dynamically by a specialized tool, this

  which is not the subject of the invention.

  The invention also refers to an application support system based on the above-mentioned method. The system (Figure 2) includes the following elements: - a service hosting site, consisting, among other things, of a local network of video storage systems (2.1); - a site of the operator which provides the terminal with high-speed functionalities to the subscriber (2.2); - a general network, connecting between the hosting site and the operator's site (2.3); - a broadcasting network, which provides the communication channel between the terminal and one of the aforementioned sites (2.4); - a communicating terminal - reception and transmission - with broadband technology (2.5). The terminal is connected to the broadcasting network either by

  radio link, either by wire or radio link.

  It should be noted that in the service operating architecture based on the method of the object and invention, the system (Figure 2) may contain several operator sites and several hosting sites simultaneously. A multi-site system ensures access to service for subscribers belonging to

  different operators as well as access to catalogs of clips belonging to different hosts.

DESCRIPTION OF THE DRAWINGS

  Figure 1 represents the frame of the vileo sequence constituted on the servour of the service and received

  by the subscriber on his broadband terminal.

  Figure 2 shows the service support system.

EMBODIMENT

  The invention is intended to provide a service for high speed networks with two - way communication. The following example concerns an implementation for a subscriber with access to the

  mobile broadband network. The principle applies identically to interactive digital television.

  In this case the broadband terminal will be a device commonly called a decoder (<< set-top box>), -3

  interactive and connected to a compatible television set.

  A consumer purchases a terminal and a mobile telephony subscription in broadband technology from a service provider - conventional operator, owner of the infrastructure

transport or virtual operator !.

  Provided with his communication identifier - where applicable the telephone number - the subscriber registers for multimedia services on the site of the service provider operator and / or on the site of the company which operates the service . Current legislation requires mobile operators to have free access to their multimedia sites of their choice. Also, for reasons

  of increased traffic, the wind operators supposed to welcome very positively the access to the service.

  The registration act makes it possible to define the. subscriber profile: To information on ['age, professional category, gender, hobbies etc. give the culture profile !. Thanks to him, a preliminary sorting will be carried out in the library of

  clips in order to offer an appropriate selection.

  Information on tastes (big, allege, dairy products, etc.), on the home, etc. give the consumer profile. This makes it possible to better target and choose, if possible, the

  sponsor brand and its promotional message.

  Depending on the tools available and the permission given by the subscriber to monitor their movements on the use of services / sites, their profiles can be dynamically refined

thereafter.

  During the registration phase, the subscriber becomes aware of the service. The subscriber can receive the video clip sequence plus sponsor message either on request or in asynchronous triggering mode ("push") at a time defined by the subscriber himself (eg at a certain time, event, the morning, noon, evening etc.); automatic transmission in asynchronous initiation

  can be deactivated / reactivated, temporarily or definitively, on simple request from the subscriber.

  Also, the subscriber can choose the categories of clips - example: humorous - that

  to receive on their portable terminal.

  The subscriber may occasionally request the sending of a clip to another subscriber, whose mobile number will be provided to the site. Obviously, the clip will always be included in the frame

  whose structure is described in Figure 1.

  When a trigger event occurs - request or asynchronous trigger, a video sequence will be transmitted to the terminal. The structure of the sequence, in order is: At the header, contains the logo of the service hosting site; At the clip, of a long run; The graphic logo plus the sponsor brand jingle;

e 1st promotional message.

  The management of promotions is not the subject of the activities of the entity which manages the service.

DUST APPLICATION!

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Claims (8)

  1) Method and system for carrying out sponsored advertising production (“sponsorship”) on personal high-speed communication terminals, characterized by the reception, on request, on a personal terminal, of a video sequence concatenated with a message   promotional of a brand, through a general network and a high speed distribution network.   S 2) Method and system according to claim 1, characterized in that the personal broadband terminal is either (i) a portable telephone compatible with mobile broadband technologies, capable of receiving and displaying video images in real time; either (ii) interactive equipment   decoder type (<< set-top-box>), compatible with interactive television technologies.   3) Method and system according to claim 1, characterized in that the video sequence received is composed as follows: (i) a header bearing the logo of the service provider, followed   (ii) a clip whose subject is chosen by the subscriber, followed by (iii) a promotional sequence.   4) Method and system according to claim 3, characterized in that the promotional sequence contains, in addition to an identifier of the brand logo etlou jingle - a promotional space. 5) Method and system according to claim 4, characterized in that the promotional space   is: either (i) promotional information on a product; or (ii) a promotional hyperlink.   6) Method and system according to claim 1, in that the connection between the personal terminal has   broadband and the distribution network is: either (i) radio type; either (ii) wired or cable.   7) Method and system according to claim 1, in that the distribution network is either (i) a broadband mobile telephone network; either (ii) a digital interactive television network   cable, or (iii) an interactive digital terrestrial television network.   8) Method and system according to claim 1, in that the general network and: either (i) a network