FR2840427A1 - Combined storage medium provision method involves combination of information stored on a web site with information provided to a user as an individual storage disk such as a CD-RW, e.g. for use in customer loyalty schemes - Google Patents

Abstract

Method for producing a combined storage medium involves combination of: an internet site (S) having general (INF-G) and personalized information (INF-Pi); a digital storage medium supplied to each user comprising data (D) for operating systems (P) and a user identification code (COD-IDi) and; a management center (C-G) with a main manager (G-PRIN) defining the data, the operating programs and the identity codes to be written to the digital storage media and an information manager (G-INFO). The user digital storage medium can be a CD-ROM, CD-R, CD-RW, DVD-ROM, DVD-RAM.

Description

aerial (8).

  The present invention relates to a combined storage medium accessible by users performing operations using it.

a reader and / or recorder.

  The purpose of the present invention is to develop means by which a holder of an access card to a privileged service, such as a reduction card or bonus point account, etc., purchases for different places: sales grouped in an organization, to allow him to know the state of his account of points or bonuses, or other bonuses or benefits and receive informa

custom options.

  To this end, the invention relates to a method using - an Internet site having * general information available to all users accessing the site, * personalized information attributed to users, * personal account information allocated directly to each user, - a digital support provided to each user containing * data, * operating programs, * a user identity code, - a management center comprising * a main manager defining the data, the operation and the identity codes to be written on the digital media, provided to users, * an information manager receiving information from external sources and user information associated with each selected user, having access to a place equipped for process this information and transmit general and / or personalized information, - an account manager receiving information of users, transmitted by the reader and / or recorder team place to process them and transmit the account information to the site and update the user account, - the user performing operations on the reader team place and / or recorders that generate team location information and user information, 2 1 - the user who can access the site to receive general or personalized information or personal information from his account, after having transmitted his code identity to the site to access the various personalized and general information, and to implement the data directly contained on the digital medium

provided to the user.

  Thus, the process uses equipped places taken in the general sense offering services or products to selected users (customers) who can contact a site to know the state of the advantages or cumulative bonuses according to the use that 'they made

points of sale.

  User access to the site is facilitated by the personalized digital support provided to them; this disk makes it possible to carry out, in a practically automatic manner, the operations of access to the site and identification of the user. After this identification, the user has various services and information available on the site. This information can be personalized information which is intended for him, particularly depending on the use he has previously made of points of sale or the accumulation of bonuses recorded on his account or information which is sent to him according to other criteria.

  For example, specific to market studies.

  The digital support of the user which contains not only his identity code but also other information, will then be activated from the site to provide information to the user without this information having to be previously downloaded to

from the site.

  They can be pre-recorded messages on the disk and which are activated by the site according to site-specific management rules which the user does not have to know. These rules can for example be those of a calendar according to which the different messages pre-recorded on the disc will be displayed or viewed in the user's equipment only according to the plan or the schedule provided on the site. These

  operations are perfectly transparent to the user.

  The user can also use his personalized support as an access card, at automatic equipped places, such as distributors or equipped places providing services such as an exhibition place. Advantageously, the personalized support provided to the user the size of a credit card offering the advantage of being able to store like a credit card while having a relatively large capacity. s According to another advantageous characteristic, the digital support is a support chosen from the digital optical group formed in particular by the following supports: CD.ROM, CD.R, CD.RW, DVD.ROM, DVD.RAM. Such media make it possible to record important files such as image or sound files. This allows o to transfer, on digital media, data and programs or parts of programs that it will not be necessary to download from the site to the user's equipment, each time the latter

will want to access the site.

  In a particularly interesting way, the digital medium is in the form of a credit card also comprising at least one of the following data recording means: hologram, bar code, magnetic strip or electronic chip, which

  can take care of certain applications assigned to digital.

  Thus, in addition to the digital data recorded in the digital medium proper, accessory data can be recorded on these additional recording means. Besides the additional capacity that this offers, it also allows the use of other players than CD.ROM players. So digital support

  may serve as an access card or identification card.

  s The realization of personalized digital support is done by combining an automatic recording of data and programs and a personalized recording of the identity code of the user for whom the digital support is intended. This support provided to the user is renewed regularly, for example annually or according to the evolution of the process, taking into account events or parameters that

defines the management center.

  Finally, all measures are taken to keep the information confidential, in particular to take account of the rule

  statement relating to personnel files.

  3s The present invention will be described below in more detail with the aid of the attached drawing in which the single figure is a

  overall diagram of the information management method according to the invention.

/

  According to the figure, the method of managing information per-

  sonnalisees uses an S site receiving information from a management center

  C-G to provide them to Ui users. These Ui users

  access LEj readers / recorders to perform operations there.

  s LEj readers / recorders then provide information on the locations of INF-LEi readers / recorders and user information

  INF-Ui at the C-G management center. The latter processes this information and

  hits site S to make them available to Ui users.

  This management process allows the user Ui not only to benefit from advantages or information recorded in the site S. related to: operations carried out by users Ui on the readers / recorders of sale LEj but also to d other information of a more general nature, not necessarily linked to possible operations

at the point of sale.

  LEj readers / recorders generally design

  rale, places accessed by Ui users. They can be readers / recorders fitted to usual places such as shops,

  shopping malls greening products or services. Professionals-

  products in particular of consumer products or the

  o usual clothing, leisure products, which are found in the ma-

  gasins and shopping malls, chain stores. The services relate to the most diverse services ranging from catering to travel as well as the ticketing of shows or access cards to events, the purchase of time to use a service such as a time access to the Internet. But it can also take place: "more specific like libraries, the services provided then being the rental of books or access to the library. It can also act as places: exhibitions, performance halls, the user then being a visitor or a spectator and its digital medium serve as an access card either for the payment of the service or to benefit from the advantages linked to the use or to the acquisition of a service and giving

  instead of a credit of points or bonus or a time of use of the service

  defect which will be recorded (by an account or a statement J. This information

  tions will then be processed by the C-G management center and supplied to the 3s site S.

  The C-G management center includes a senior manager

  pal G-PRIN, a G-INFO information manager and a

G-Ci accounts.

  s The main manager G-PRIN has the function of managing the identity codes CO D-IDi of the users Ui and of establishing the digital media SNi supplied to each user Ui. This main manager G-PRIN designs SNi digital media to make them himself or have them made. SNi digital media can be produced by industrialized production. For this, digital media will preferably be used with burning performed on the principle of DVD.R discs and CD.R discs, and more generally digital optical media following CD.ROM, CD.R, CR. RW, DVD.ROM, DVD.RAM. This engraving will preferably be done according to the multisession process. In a first step, the engraving will concern the data common to all digital media. During a second step, the engraving will only concern the identity code of each digital medium, s code which will be assigned to a user by virtue of an attribution rule

  that there is no need to specify here.

  This procedure allows you to automate the allocation of the identity card on each digital medium. For this and in a dry way, we will use a series of data recorders connected to a computer containing, in its optical reader, the master support intended to provide information to all the recorders. The digital media thus serious will all be identical. This engraving principle makes it possible, as indicated above, to carry out a second engraving of data relating to the additional information, ie the identity code to

2s each digital medium.

  The G-PRIN manager defines the data D intended to be written to the disk as well as the operating programs P. Finally, it generates the identity code COD-IDi identifying each user. This code is generated at the request of a Ui user who is in the center

  C-G management system to request personalized SNi digital media.

  This request can be made directly by the user according to certain selection criteria. It can also come from a reader and / or recorder addressed by the user or from another place of

  selection anquel is for the user.

  3s The digital support SNi is then provided to the user Ui. The CD-IDi identity code is also provided to the S site to identify an account Ci which will only be able to access the user Ui after

have transmitted their identity code.

  Site S does not receive other information concerning the user Ui and this information remains in the management center and it

are protected.

  The C-G management center also includes a G-INFO information management system which receives information from locations equipped with INF-LEi reader / writer and INF-Ui ve user information

  also providing LEg-equipped Lieug.

  The information of INF-LEi equipped locations is commercial information concerning the products and services offered by the sales outlets. It can also acquire non-commercial information in the case where the services are exhibition services, for example a

  museum, exhibition fair, congress.

  This information is processed by the C-G management center both in the G-INFO information manager and in the G-Ci account manager. The G-INFO information manager only receives information from locations equipped with INF-LEi to deduce general information from INFG, promotional information from INF-PROM and personalized information from INF-Pi. General information may also come from sources other than the equipped locations. It can be general information useful for users. These informa

  are intended for all Ui users.

  The promotional information may be promotions in the general sense offered by the equipped locations and which are also

  provided to all Ui users.

  Finally, the personalized INF-Pi information is targeted information, intended for several Ui users who meet selection criteria. These selection criteria can be market research criteria such as a class of age, a field of activity or even information related to a type of purchase of products or services.

  by a user on the site equipped with readers and / or recorders.

  This information intended for one or more users Ui selected according to such criteria, also requires the use of user information INF-Ui, reason for which this

  information is also transmitted to the G-INFO manager.

  3s Finally, the place equipped with readers and / or recorders sends to the management center user information INF-Ui intended mainly for the account manager G-Ci and, incidentally, for management

  G-INFO information holder as seen above.

  The account manager G-Ci uses the INF-Ui information, for example purchase information of products or services to deduce therefrom, according to criteria specific to the CG management center, updates in the form of account information. INF-Ci intended for s site S. The CG management center addresses not only the identity code COD-IDi but also the information of the information manager, to collect information INF-G INF-PROM, INF-Pi and information INF-Ci account. This information is, for example, transferred from the C-G management center via the Internet to the S site. From this moment, general, personalized or personal information is

available to Ui users.

  Each user Ui has computer equipment EQi, in particular for accessing the site S via the Internet network R. This equipment is either that of the user or in fact equipment made available to him such as, for example, Internet access terminals installed in public places such as "ares", shopping centers. Users can access the Internet network service through these terminals by entering their digital support to identify them and allow them to manage their time of access by the G-Ci account manager, with access for the user on the site. The user Ui also received his digital support SNi. He places his support SNI in the equipment and orders the start of operations The equipment then automatically accesses site S and sends it the identity code COD-IDi. From this moment, after verification of the identity code in site S. the user Ui can receive the information g general, promotional information, personalized information and also

check the status of your account.

  For this access, the site S orders the execution of programs at the user Ui using the information and the pro -. grams already saved on the SNi support. The display of this information or more generally their emission is done at the request of the user Ui and according to the plan contained in the site S. this one

  not being accessible to the user.

  This plan can correspond to a schedule for sending pre-recorded messages on the SNi support. Thus according to the times of the year or according to the steps taken by the user Ui on the

  placesA team, access to the site S. this or that message will be displayed automatically

only on EQi equipment.

  This avoids having to download files sometimes vo-

  light from site S to user Ui each time the user wishes to access information. These large filesA can be music files or image files already recorded on the digital support SNi either globally or in a personalized manner,

when the disc was made.

.

R E V E N D I C AT I O N S

  1) Method for manufacturing a combined storage medium not accessible by users performing operations using a reader and / or recorder, comprising s - a website (S) having * general information (INF- G) available to all users accessing the site (S), * personalized information (INF-Pi) assigned to users (Ui), 0 * personal account information (INF-Ci) allocated for their own use each user (Ui), - a digital medium (SNi) provided to each user (Ui) containing * data (D), * operating programs (P), * a user identity code (COD- IDi), - a management center (C-) comprising * a main manager (G-PRIN) defining the data (D), the operating programs (P) and the identity codes (CO D-IDi) to write on the digital support (SNi), provided to the users (Ui), * an information manager (G-INFO) receiving information (INF-LVi) of places equipped es (LE) and user information (INF-Ui) associated with each user (Ui) having access to a place equipped with readers and / or recorders (LV), to: 5 process this information and transmit general information (INF-G), promotional information (INF-PROM) and personalized information (INF-Pi), - an account manager (G-Ci) receiving user information (INF-Ui), transmitted by the place team of readers and / or recorders (LV) to process them and transmit the account information (INF-Ci) to the site (S) and update the user account, - the user (U i) performing operations on the site equipped with the cteurs and / or recorders (LV) which generate information of equipped places and user information (INF-LV, INF-Ui), - the user (Ui) who can access to the site (S) to receive general (INF-G) or personalized (INF-Pi) or personal information from their account (Ci), after have transmitted their identity code (COD-IDi) to the site (S) to access the various informa

  personalized and general information, and implement the di-

  correctly contained in the digital support provided to the user (Ui), characterized in that the digital support is engraved according to a multicession engraving process

  by first engraving the data common to all digital media

  ques then by engraving, during a second step, the code

  unique identification (C OD-IDi) associated with each digital support

that (SNi).

  2) Method according to claim 1, characterized in that the digital medium (SNi) is a medium chosen from the Digital Optics group, of which the following media in particular form: CD.ROM,

CD.R, CD.RW, DVD.ROM, DVD.RAM.

  3) Method according to claim l, characterized in that the digital medium (SNi) is in the form of a card in the format of a credit card also comprising at least one of the following data recording means: a hologram, a barcode,

  a magnetic strip, an electronic chip.

2s