FR2829261A1 - METHOD AND DEVICE FOR ASSIGNING VISUAL CONTENT TO AN OBJECT - Google Patents

Abstract

The invention concerns a method and a device for attributing a visual content to an object which consists in: modelling said object (1) in digital form with a set (2) of components (C1, C2, C3); providing at least a so-called association file including a plurality of families (4) containing a digital decorative element Di, Dj, Dk and one or several codes I1, I2, I3, J1, K1 characterizing said decorative element; using said association file for updating all or part of the families containing a characterizing code J1 identical with at least one of the so-called characterizing codes, called base characterizing code (13) of said association file; attributing to one C1 or several of the components of said set of components the decorative element J1 of one or the other of the families updated with said base characterizing code(s).

Description

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 The invention relates to a method and a device for assigning visual content to an object.

 Although more particularly intended for the design of images, in particular visuals for promotion and / or commercial announcements, the invention may also be used for the design of all other types of objects in two or three dimensions.

 Currently, to advertise promotional operations, posters are usually used with only the mention balance. The informative content of such posters is therefore particularly poor.

 However, to create more elaborate posters, it is necessary to call upon professionals, in particular advertising agencies, if one wishes to obtain a satisfactory level of quality, more particularly with regard to the relevance of the images chosen according to of the topic.

 Such interventions have a cost which is deducted from that of promotional operations and reduces their profitability. In addition, their lead times may be incompatible with the great reactivity often required in this kind of operation.

 It can also be noted that when such posters are not created by the professional consulted for the usual communication campaigns, the graphic charters generally imposed are not respected, which undermines the consistency of the documents issued.

 The aim of the present invention is to propose a method and a device for assigning visual content to an object which overcomes the above-mentioned drawbacks and allows a user, even a non-professional one, to obtain a coherent result.

 Another object of the present invention is to provide a method and a device for assigning visual content to an object whose implementation costs are limited.

 Another object of the present invention is to provide a

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 method and device for assigning visual content to an object that can be implemented quickly.

 Another object of the present invention is to provide a method and a device for assigning visual content to an object which allow compliance with the graphic charter.

 Another object of the present invention is to provide a method and a device for assigning visual content to an object which allow progressive control of the results and rapid performance of new tests when the user is not satisfied.

 Other objects and advantages of the invention will appear during the description which follows which is given for information only and which is not intended to limit it.

 The invention relates first of all to the allocation of visual content to an object in which: - said object is modeled in digital form by a set of components, - at least one so-called association file is provided, comprising a plurality of families containing on the one hand a digital set and on the other hand one or more codes for characterizing said set, - using said association file to update all or part of the families containing a characterization code identical to l '' at least one of the so-called basic characterization codes of said association file, - one or more of the components of said set of components is assigned the decor of one or other of the families updated with the said basic characterization code (s).

 The invention also relates to a device for assigning visual content to an object comprising digital processing means provided with: - means for modeling said object in digital form by a set of components, - at least one file, said of association, including a

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pluralité de familles contenant d'une part un décor numérisé et d'autre part un ou plusieurs codes de caractérisation dudit décor, - de moyens pour exploiter ledit fichier d'association, aptes à mettre au jour tout ou partie des familles contenant un code de caractérisation identique à l'un au moins des codes de caractérisation, dit de base, dudit fichier d'association, - des moyens pour attribuer à l'un ou plusieurs des composants dudit ensemble de composants le décor de l'une ou l'autre des familles mises au jour avec le ou lesdits codes de caractérisation de base.

plurality of families containing on the one hand a digital set and on the other hand one or more codes for characterizing said set, - means for exploiting said association file, capable of revealing all or part of the families containing a code of identical characterization to at least one of the so-called basic characterization codes of said association file, - means for assigning one or more of the components of said set of components the decoration of one or the other families updated with the said basic characterization code (s).

The invention will be better understood on reading the following description accompanied by the appended drawing which schematically illustrates an embodiment of the device according to the invention.

The invention relates first of all to a method of assigning visual content to an object.

As illustrated in FIG. 1, according to said method, said object 1 is first of all modeled in digital form by a set 2 of components C1-C3. For this, one could, for example, call on a database comprising pre-modeled objects and choose one of said objects.

Still according to the method according to the invention, at least one file 3, known as an association file, is provided, comprising a plurality of families 4 containing on the one hand a digitized decoration Op Dp Ok and on the other hand one or more codes) . ,, t, ts, Ji, Kde characterization of said decoration D ,, D, Dk. Said decors may consist of, for example, an image, a photo or the like and said codes may consist of different words, as developed below. The decorations to be associated may be given, for example, by a person skilled in the art, such as an advertiser.

According to the method according to the invention, said association file 3 is then used to update all or part of the families 4 containing a characterization code J1, Ksi, identical to at least one of the characterization codes 12, 13, said to be basic, of said file and one or more of the components C2 of said set of components is assigned the DJ set of

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 either of the families updated with the said basic characterization code (s).

 A user, even a non-professional one, can thus, thanks to the invention and in particular thanks to the provision of said association file and to its operating mode, design objects provided with decoration presenting a coherent theme.

 To have a physical representation of said object, it will be possible to visualize said set of components, for example, by display, in particular on a screen 5. Such a display is carried out, in particular, throughout the process of attributing content visual to an object according to the invention, this in order to be able to control its execution. It will also be possible to view said set of components by printing, in particular on a printer 6.

 According to a particular mode of implementation of the method according to the invention, a decoration D ,, is chosen, said to be starting, in said association file 3, it is assigned to one of said components C1 of said set of component. and at least one of the characterization codes 12, 13 of said starting decoration D is used as the basic characterization code. The theme of the decorations assigned to the object is thus determined by the decor of the first component to which visual content is attributed.

 We could for example define all or part of said decorations using three characterization codes, namely: - a first code 11, J1, K1 called product, able to describe what represents said decor, - a second code 12 , said intermediate, capable of describing the place and / or the universe commonly associated with what is represented by said decoration, - a third code 13, called semiological, capable of describing what is intellectually evoked by what represents said decoration.

 Said association file 3 then consists, in particular, of a table 7 comprising: - in the first column, respectively in the first row, at

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 each line respectively in each column, a digitized decoration D ,, DJ, Dk, for example identified by an address, - in the second column, respectively in the second line, in each line, respectively in each column, the product code 11, J1 , K1 of the decoration located on the same line, respectively in the same column, - in the third column, respectively in the third line, in each line, respectively in each column, the intermediate code 12, possibly of the decoration located in the same line , respectively in the same column, - in the fourth column, respectively in the fourth row, in each row, respectively in each column, the semiological code 13, if any, of the decoration found on the same row, respectively in the same column.

 Such a structure makes it possible to systematize searches for identical identification codes.

 More precisely, one could use as base code undit intermediate code) z and / or said semiological code 13 of said association file and update said product code (s) J1, K1 identical to said base code to assign the product (s) corresponding decors Dj, Dk, to one C2 or more of said components.

décor comme décor de départ. On attribue ainsi audit second composant C2 l'un D, des décors mis au jour avec le code intermédiaire 12 et/ou le code sémiologique 13 du décor D1 du premier composant. Said object 1 consists, for example, of a poster intended to present at least one image 8 and a background 9, modeled respectively as a first component C1 and a second component C2. We then assign to said first component C1 a decoration D1 of said association file and we use said

decor as the starting decor. Thus, said second component C2 is assigned one D, decorations updated with the intermediate code 12 and / or the semiological code 13 of the decoration D1 of the first component.

 Said poster may also include a frieze 10, modeled in the form of a third component C3. One and / or the other of the decorations updated with the intermediate code and / or the semiological code of the decoration of the first component may be assigned to said third component Cg.

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 Cl, and so on in the event of the presence of other components in said set 2 of components.

- au moins un fichier 3, dit d'association, comprenant une pluralité de familles 4 contenant d'une part un décor numérisé D,, Du'et d'autre part un ou plusieurs codes 11, 12, 13, J1, K1 de caractérisation dudit décor, - de moyens pour exploiter ledit fichier d'association, apte à mettre au jour tout ou partie des familles 4 contenant un code de caractérisation identique à l'un au moins des codes de caractérisation, dit de base, dudit fichier d'association, - de moyens pour attribuer à l'un ou plusieurs desdits composants dudit ensemble de composants le décor de l'une ou l'autre des familles mises au jour avec le ou lesdits codes de caractérisation de base. The invention also relates to a device for assigning visual content to an object 1, in particular intended for implementing the method described above. It includes digital processing means 11, provided with: - means for modeling said object in digital form by a set 2 of components C1, C2, C3,

- at least one file 3, said to be of association, comprising a plurality of families 4 containing on the one hand a digitized decoration D ,, Du ′ and on the other hand one or more codes 11, 12, 13, J1, K1 of characterization of said set, - means for exploiting said association file, capable of bringing to light all or part of the families 4 containing a characterization code identical to at least one of the characterization codes, said to be basic, of said file association, - of means for assigning to one or more of said components of said set of components the decor of one or other of the families updated with the said basic characterization code (s).

 Said digital processing means are constituted, for example, by a microcomputer of conventional type comprising a central unit 12.

 Said digital processing means may also include, in particular, means for viewing said set of components. It could be, for example, a screen 5 and / or a printer 6 connected to said central unit 12.

 It may be noted that the use of such digital processing means will advantageously, depending on the functionality usually encountered, modify, store and / or copy the work carried out, this without difficulty, even for a non-professional user.

 Said means for modeling said object consist, for example, of a database of pre-modeled objects and of means for choosing one of the elements of said database.

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 Said device may also include means for choosing a decoration D ,, called the starting point, in said association file. Said means for assigning to one or more of the components of said set of components the decoration of one or other of the families updated with the said basic characterization code (s) are then provided capable, moreover, of enabling the assignment of said starting decoration to one of said components and said means for exploiting said association file are provided capable of updating all or part of the families containing a characterization code identical to at least one of the characterization of said starting decor.

 All or part of said decorations can be defined using three characterization codes, namely a product code, an intermediate code and a semiological code, as previously indicated. As for said association file 3, it may consist of a table 7 as described above.

 Said means for exploiting said association file are then provided capable, moreover, of using as said basic code said intermediate code and / or said semiological code of said file and updating the said code or codes of products identical to said basic code so that the corresponding decor or decorations can be assigned to one or more of said components by said means for assigning a decor.

 According to the process in accordance with the invention, provision may be made for displaying the decorations to be chosen as basic decor and / or decorations updated from said basic decor.

 For this, the device according to the invention comprises, for example, window display means, as is known to those skilled in the art, a first window being defined by said set of components and a second having the decor (s) to choose. The device according to the invention also comprises, for the same purpose, in particular, pointing means, allowing the selection of the chosen decoration and its assignment to the component to be illustrated.

 Naturally, other methods of implementation within reach

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 skilled in the art, could have been envisaged without departing from the scope of the invention.

Claims (5)

1. Device for assigning visual content to an object (1) comprising digital processing means (11), provided with: - means for modeling said object (1) in digital form by a set (2) of components C, C, Cg, - of at least one file (3), said to be of association, comprising a plurality of families (4) containing on the one hand a digitized decoration D ,, Dje Dk and on the other hand one or several characterization codes 11, 12,! s, Ji, K of said decor, - of means for exploiting said association file, capable of updating all or part of the families containing a characterization code identical to at least one of the characterization codes, said to be basic, of said association file, - of means for assigning to one or more of the components of said set of components the decor of one or other of the families updated with the said basic characterization code (s).  2. Device according to claim 1, further comprising means for choosing a decor, said to start, in said association file.  3. Device according to claim 1, comprising means for defining all or part of said decorations using three characterization codes, namely: - a first code, known as a product code, capable of describing what represents said decor, - a second code, said to be intermediate, capable of describing the place and / or the universe commonly associated with what is said decoration, - a third code, said to be semiological, capable of describing what is intellectually evoked by said decoration, said association file consists of a table (7) comprising: - in the first column, respectively in the first line, in each line, respectively in each column, a digitized decoration, - in the second column, respectively in the second line, at each row, respectively in each column, the product code of <Desc / Clms Page number 10>  decoration located on the same line, respectively in the same column, - in the third column, respectively in the third line, in each line, respectively in each column, the possible intermediate code of the decoration located in the same line, respectively in the same column, - in fourth column, respectively in fourth row, on each row, respectively in each column, the semiological code, if any, of the decoration found on the same row, respectively in the same column.  4. Device according to claim 3, in which said means for exploiting said association file are provided capable of using, as basic code, an intermediate code and / or a semiological code of said association file and updating the or said product codes identical to said base code.  5. Device according to claim 1, further comprising means for viewing said set of components, by display and / or by printing.