FR2813470A1 - Advertising digital word information broadcasting having server sending terminal receiver information following previously established user profile/targeting user. - Google Patents

Abstract

The digital information broadcast method has a terminal receiver receiving information from a server (2). The user profile is established, and the advertising information broadcast follows the user profile, targeting the user.

Description

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The invention relates to a method of broadcasting digital information, in particular advertising information, to user terminals receiving information, via a server and a system for implementing this method.

Processes and systems of this type, which are known, have the major drawback that the user must organize himself the collection and analysis of the information which he needs or which he wishes to have, among that which is available. in the different sources of information available.

The object of the present invention is to propose a method and a system which overcomes the drawbacks which have just been stated.

To achieve this aim, the method according to the invention is characterized in that the server is led to establish user profiles based on the interests of the users and to ensure that users send targeted information. according to their profile thus established.

According to a characteristic of the invention, the server establishes and updates a user profile by combining information supplied directly by the user, and by analysis of the keywords, titles or the like appearing in the source codes of the Internet pages of defined favorites. by the user and information from other databases.

For the implementation of this method, the information dissemination system according to the invention, is characterized in that it comprises a server adapted to make available to each user a memory space for storing in particular the favorites of the 'user.

According to a characteristic of the invention, the system comprises information transmitting terminals associated with physical information carriers, such as advertising panels, to which a user can connect via a terminal

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 receiver to obtain additional information to the information contained on the medium, according to the user profile established by the server.

According to another characteristic of the invention, a user terminal is provided with an on-board program allowing the user to take favorites from the transmitting terminals, to organize the information on the screen of the terminal, to connect at the transmitting terminals, to exchange data with another terminal and to receive targeted information according to its profile.

According to another characteristic of the invention, the memory space made available to a user for storing his favorites is adapted to allow analysis of the metanoms contained in the Internet pages to which the favorites refer.

According to another characteristic of the invention, an information transmitting terminal is adapted to be responsible for multimedia content related to the information media with which it is associated, to identify and authenticate the users wishing to consult them by the through their terminal, to deliver complementary or additional multimedia content to the information given by the information medium and to connect the user to the Internet.

According to another characteristic of the invention, the information transmitting terminals make it possible to store the information relating to the connections and to transmit them to the server, by allowing the latter to analyze the places of the connections and the contents consulted on the terminals , and cross-referencing the various information collected, with a view to enriching the user's profile from the user's centers of interest.

The intention will be better understood and other purposes, characteristics, details and advantages thereof will appear more clearly in the description

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 Explanatory which will follow made with reference to the appended schematic figure given only by way of example illustrating an embodiment of the invention.

The single figure schematically illustrates an information dissemination system according to this information. According to this figure, the system according to the invention comprises a plurality of user terminals 1, of which only two are shown, at least one Internet server 2, a plurality of fixed or mobile information carriers, of any suitable nature, such as that for example advertising panels, of which only three are represented and designated by the numbers 3, 4 and 5 and of terminals transmitting additional information 6, 7, the terminal 6 being placed near the supports 3 and 4 and connectable to those -this, while terminal 7 is incorporated into support 5. As the arrows symbolize, each user terminal 1 can communicate with the server 2 and terminals 6 and 7. The latter can communicate with the server 2. The terminals 1 are of course able to talk to each other. It goes without saying that in a real system according to the invention, there are a large number of user terminals 1 which can connect to a large number of terminals of type 6 and 7, each being associated with one or more supports of type 3 , 4 and 5.

The user terminals 1 are in particular personal terminals, autonomous and mobile and having a display device, such as portable telephones, digital calendars, portable computers, desktop computers and the like. Any interactive device that can be connected to the Internet could serve as a terminal. On each terminal is embedded a program which allows the user to pick up favorites from different information transmitters, organize the information received on the terminal screen, connect to the transmitting terminals 6,7, exchange data with others

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 terminals 1 and to receive targeted advertisements according to the profile of the user of the terminal.

A transmitting terminal 6 or 7 is adapted to be loaded with multimedia content related to the information media with which it is associated, to deliver multimedia content complementary or additional to the information given by the medium considered, to identify and authenticate users wishing to consult it via their terminal 1, to record the identifiers of the users who have connected to the terminal and the content that the users have consulted, to transmit the data thus collected to the Internet servers, which allows to enrich user profiles and to allow any compatible terminal 1 to access a network, for example the Internet, without using the telephony and / or radiotelephony part of the terminals, and this from public or private places.

An Internet server provides each user with a memory space to store the user's favorites, in order to analyze the metanoms of Internet pages such as so-called HTML pages, that is to say in hypertext tag language to which the favorites refer. This Internet server also makes it possible to analyze the places of connection, and the contents consulted on the terminals 6,7 in order to cross and combine the various information collected, in order to enrich the profile of the user from its centers of 'interests.

More specifically, concerning the on-board program, it provides the possibility for a user to use several terminals. For each of the terminals that he wishes to use, for example a desktop computer or a mobile telephone, the user downloads to the Internet server 2 the version of the software adapted to his terminal. When using the software for the first time, he must either declare himself as a new user, or

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 identify themselves and declare their new terminal. If this is a new user, they must provide a login nickname, for example a password and an email address. In the case of a declaration of a new terminal, the user just has to indicate his login pseudonym and his password. In both cases, the system generates a unique key which identifies the user / terminal pair. Thanks to this key, the user is able to connect to a terminal 6, 7, to access and manage his files stored on the Internet server and to exchange information with another terminal of the system according to the invention .

Since the key is unique for each user / terminal pair, it allows them to be identified. It is made up of two parts, namely a "public" part and a "private" part. The public part is not coded and indicates for example the sex of the person, his date of birth, his nationality, his language, the type of terminal and the coding key of the private part. The latter is coded and comprises a unique identifier of the user which is generated during his first registration with the system according to the invention. The public part of the key is accessible to the operators of the terminals according to the invention, while the private part is known only by the system according to the invention. It guarantees the anonymity of the user.

The Internet server 2 according to the invention has a download space and is designed to register a user when his software is used for the first time, makes it possible to manage user portfolios and establish the profile of the user by analyzing the habits of it.

The user briefcase on the server is formed by the storage space made available to the user. In this storage space will be stored the favorites and any other document from a

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 other application such as word processors, spreadsheets, diaries, etc. This storage space could be organized in folder / sub-folder according to the user's wishes. The space available on the server depends on the level of registration of the user and on his frequency of use of the system according to the invention. The user's briefcase is accessible from the program embedded on the user's terminal (s). The briefcase is secure and only the owner can access it. The files placed in the document holder are encrypted and thus decipherable only by the user using the unique identifier of the user.

A major function in the context of the invention of the Internet server lies in its ability to determine profiles of users of the system according to their centers of interest. This profile determined in the manner described above, is updated by crossing the information given directly by the user, by analysis of the metanoms of the Internet pages to which the favorites refer, and by analysis of the places of connection and the contents consulted on the transmitting terminals. The favorites are acquired according to the needs of the user when he moves on the Internet with his usual browser, connects to a transmitting terminal, adds a document from an application and exchanges or transmits information with another user of the system. . The favorites are classified in a database according to two modes, namely a classification specific to the user, according to keywords, themes or the like, and an automatic classification, with a predefined indexing according to criteria predetermined by the system. Regarding the classification specific to the user, the latter, when acquiring a favorite, can rank it according to its own criteria. For example, it can indicate elements such as the title, the summary, an associated image, the theme,

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 keywords, the folder of the place of storage and the provenance of the favorite. Thereafter the user will be able to make a research or a display according to his criteria.

Regarding the automatic classification, in parallel with the classification specific to the user, the software automatically indexes the favorites according to the pre-established criteria such as the type (HTML, DOC, XLS, etc.), the title, the date of storage, the place of acquisition such as for example the Internet or a transmitting terminal, the metanoms "description" and keywords, the date of the last consultation etc.

The favorites are stored in the user's briefcase, on an Internet server according to the invention. To access the favorites, the user can list the favorites according to his preferences, for example by theme, by date, etc., or launch a search on his favorites according to one or more indexed criteria. By clicking on a favorite, it opens the application and the associated document. Each time you access a favorite, you increment a counter and update the date of the last consultation. This allows to have statistics of use of the favorites. It is of course possible to delete favorites, to modify the elements of a favorite such as the title, the terms, the classification elements, to move and print favorites.

A transmitting terminal according to the invention advantageously comprises a wireless transmitter / receiver (for example a transmitter / receiver using the technology known under the name B1ueTooth or IRDA), compatible with those encountered in PDAs or telephones known under the names GSM, GPRS , EDGE, UMTS and the like, for the data transmission part with a computer peripheral, a microprocessor, software and possibly an Internet connection and / or storage space. It should be noted that during the connection between a user terminal and a transmitter according to the invention, it is not the telephony part of the

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 user terminal which is used but the data transmission part with a computer peripheral (B1ueTooth or IRDA circuit for example). Each terminal has a unique identifier.

These terminals are intended to be placed near information media, including advertising, fixed or mobile physical to increase the impact of these media. To this end, the terminals are loaded with multimedia content related to the advertising medium with which they are placed and whose impact they must reinforce. This content is adapted to the different versions of possible user terminals, but it consists at least of a message and an address of a particular website called the URL of the content advertiser. The loading can be done remotely, by Internet, by a physical connection or by the intermediary of any suitable medium such as diskette, CDROM or the like.

The terminals according to the invention are advantageously located in public places, such as metro stations, waiting rooms, station halls, trains, planes or the like.

The terminals can only be viewed using the software according to the invention, on board a user terminal. When the user is near such a terminal, he has the possibility of connecting to it via the on-board software. To do this, he activates the connection function of his terminal software via shortcuts performed in the form of a button, keyboard shortcuts, options in other programs or toolbars. This software then requests the electronic part of the terminal reserved for the exchange of digital data between terminals. The received data is analyzed, and a data exchange format is validated. Then the connection is established. The user and terminal identifiers are then exchanged. Their

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 validity is checked by the terminal and user terminal software. After this operation, the exchange of information can start. The information sent by the terminal is targeted according to the user profile established by the server. The information can take the form of suggested favorites or clickable banners. Regarding the suggested favorites, these are URLs added by the server to the user's favorites.

For each connection by a user, the terminal records the date and time of the connection, the user / terminal identifier and the URLs consulted by the user. The terminal can also allow the user to access the Internet and thus becomes an Internet access point. The information recorded on the terminal is regularly transferred to the server either remotely, via the Internet, or via a physical connection. This information will be used to refine the user profile and to compile consultation statistics.

To better explain the operation of a system according to the invention, an example of use will be given below. A user of the system according to the invention downloads to his terminal 1, for example his desktop computer, the software according to the invention from the Internet server 2. When he launches the program for the first time, he must register as a user to be able to use the software. Server 2 assigns it a unique terminal / user identifier. The user can then use the software. I1 saves over the days the favorites that interest him. The server progressively analyzes the user's favorites and crosses the information concerning him to refine his profile. During each connection, targeted information is then broadcast to the user, for example in the form of suggested favorites or banners.

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 When the user has just acquired a new terminal of a predetermined type, for example a new telephone, he downloads from the Internet server 2 the software suitable for this terminal. When using the software for the first time on this terminal, all they need to do is identify themselves. The server assigns it a unique terminal / user identifier. The user finds all his favorites on his terminal. He has access from there to the same information as on his desktop computer.

When the user is, for example, in a metro station, he looks at the posters on billboards. He is interested in one of them. He knows that there is a terminal in the station, the existence of this terminal can be indicated by a sign. I1 activates the connection function of his software on his phone, he then sees displayed on his screen the list of available information, here advertisements. He can then select the advertisement he is interested in to consult it immediately, for example to see the list of proposed trips, departure dates, prices etc. He can also store the URL of the advertisement in his favorites for later consultation, for example from his desktop computer.

The terminal communicates the data of this connection to the server. The server thus knows, via the terminal consulted, that this user takes the metro, enjoys traveling, uses a desktop computer and a mobile phone, that the terminal located in this metro station was accessed at such time and that travel advertising was consulted in this metro station at such time by this type of terminal. The server is thus able to refine the user profile and can also carry out marketing studies.

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Claims (10)

1. A method of broadcasting digital information, to user terminals receiving information, via a server, characterized in that the server (2) is set up to establish user profiles from the interests of users and ensuring the dissemination of targeted information to users according to their user profile. 2. Method according to claim 1, characterized in that the server (2) establishes and updates a user profile by combining information supplied directly by the user, and by analysis of the keywords, titles and the like appearing in the codes sources and Internet pages of the user's favorites and information from other databases. 3. Information dissemination system, for implementing the method according to one of claims 1 or 2, characterized in that it comprises a server (2) suitable for establishing user profiles from the centers. interests of system users. 4. System according to claim 3, characterized in that the server (2) makes available to each user a memory space for storing in particular the user's favorites. 5. System according to one of claims 3 or 4, characterized in that it comprises terminals (6), (7) transmitting information associated with physical information carriers (3), (4), (5) , such as billboards, to which a user can connect via a receiving terminal (1) to obtain additional information to the information contained on the medium, according to the user profile established by the server (2). 6. System according to claim 5, characterized in that a user terminal (1) is provided with an on-board program allowing the user to <Desc / Clms Page number 12>  connect to a transmitting terminal and receive targeted information according to its profile. 7. Method according to claim 6, characterized in that the on-board program also allows the user to take favorites from the transmitting terminals, to organize the information on the terminal screen and to exchange data with a other terminal. 8. System according to one of claims 4 to 7, characterized in that the memory space made available to the user for storing these favorites is adapted to allow analysis of the metanoms on Internet pages to which favorites refer, to analyze the places of connection and the contents consulted on the terminals (6), (7) and to cross the various information collected in order to enrich the profile of the user from the centers of interests of this one . 9. System according to one of claims 5 to 8 characterized in that a transmitting terminal (6), (7) is adapted to allow the storage of information relating to the connections of a user and the transmission thereof to the waiter (2). 10. System according to claim 9, characterized in that the server (2) is adapted to analyze places of connection and the contents consulted on the terminals and to cross the various information collected, in order to enrich the profile of the user from the interests of it.