FR2809258A1 - DATA TRANSMISSION METHOD FOR A TELECOMMUNICATIONS SYSTEM, INITIALIZATION SERVER, CONTENT SERVER, ASSOCIATED SYSTEMS - Google Patents

Abstract

An initialization server sends an internet address to a mobile terminal. This connects to an information content server comprising a software object. The content server transmits this software object to the terminal. Once loaded on the terminal, a program detects the appearance of a predetermined event and displays data. The invention relates to the initialization server, the content server, the related telecommunications system, as well as the associated method. :

Description

The invention relates to the field of telecommunications and relates more

  particularly a method of transmitting and / or updating a program and / or data on a mobile terminal connected wirelessly to a cellular network with earth or satellite stations, this terminal then being able to present the data on the Human-Machine interface of said terminal by means of the program without the need for a network connection. In the following, the use of the term "terminal" will imply a terminal

mobile wireless.

  The invention also relates to a method of personalizing the transmission of data to this terminal according to parameters such as in particular

  the location of the terminal or the profile of its owner.

  The invention also relates to a method of differentiating this data presented as a function of parameters such as date, time, location, state of the

  terminal or the last actions performed on this terminal.

  The present invention can for example be used in the context of an advertising campaign on wireless mobile terminals, the data presented can be text, images, films (animated images) and / or sound recordings.

provided by advertisers.

  Definition of the context, of the prior art and of the main problems posed by the prior art: Most mobile terminals (mobile phones, personal digital assistants, etc.) make it possible to present information, for example by means of 'a screen. This information can be downloaded from a server center, for example from an Internet server using an Internet access protocol from a wireless network, such as WAP (Wireless Application Protocol) or an equivalent protocol. In this case, the information presented is static, that is to say that it does not evolve once downloaded. However, in the context in particular of an advertising campaign on the screens of terminals in the subscriber base of a telecommunications operator, the coordination of simultaneous communications for the transmission of advertising data would quickly become impossible given the already large and growing number operator subscribers. If the operator intends to transmit such advertising information permanently on the terminals, this coordination requiring complex and expensive network management instruments is made

  all the more difficult as the transmission is permanent.

  In addition, when a terminal is found outside the network, communication is broken and the terminal can no longer present the advertising data, which is

  damaging for advertisers and therefore for operators.

  The present invention aims to remedy the drawbacks of the prior art

cited above.

  To this end, the invention relates to a method of transmitting data for a telecommunications system for the presentation of information on man-machine interfacing means of at least one terminal of the system, said terminal being a mobile terminal capable of operating within a cellular network, characterized in that, said system comprising bidirectional access means between the terminal and the internet network and further comprising first and second servers connected to the internet network, the first and second servers being respectively called communication initialization server and information content server, the method comprises the following steps: a step of transmission by the initialization server of an internet address to said terminal, this internet address being relative to a predetermined software object of the content server intended to be downloaded, - following receipt from said internet address, a step of connecting the terminal to said address, - a step of transmitting the software object by the content server to the terminal, the software object comprising at least one installation program to be executed on the terminal and a program for detecting a predetermined event of the terminal and for consecutive presentation of said information on the interfacing means, - a step of execution on the terminal of the installation program, - a step of installation on the terminal of the detection and presentation program by the installation program, - a step of launching the detection and presentation program pending the detection of the predetermined event, - following the detection of said predetermined event of the terminal, a presentation step said information on the means of interfacing by said detection and presentation program. According to one embodiment, the content server comprising a plurality of internet addresses intended to be selected to be transmitted selectively -3 to user terminals by the initialization server and capable of respectively pointing a software object from a plurality of software objects of the content server, the selection of an internet address respectively from the plurality of internet addresses is carried out according to predetermined personalization criteria to correspond respectively to a predefined profile of users. According to one embodiment, said selection according to predetermined criteria is carried out during a correspondence step matching user identification means, user profiles corresponding respectively to said personalization criteria, and said internet addresses to be transmitted to terminals capable of respectively pointing a software object specific to the

  respective profile selected from said plurality of software objects.

  According to one embodiment, the content server comprising a plurality of internet addresses intended to be selected to be transmitted selectively to user terminals by the initialization server and capable of respectively pointing a software object from among a plurality content server software objects, respectively selecting an internet address from the plurality of addresses

  internet is based on location data from each terminal.

  According to one embodiment, said selection according to said location data is carried out during a correspondence step matching user identification means, location data, user profiles and said internet addresses to be transmitted to terminals capable of respectively pointing a software object specific to the respective profile selected from said plurality of software objects. According to one embodiment, said location areas correspond respectively to the last locations known to user terminals

  identified by their respective means of identification.

  According to one embodiment, said personalization criteria and / or the location data come from at least one database of a telecommunications operator. According to one embodiment, the step of transmission by the initialization server of said internet address to said terminal is repeated when the reception

  of this internet address by the terminal is not confirmed.

  According to one embodiment, the step of transmission by the initialization server of said internet address to said terminal is started so

periodic and / or on request.

  According to one embodiment, the software object further comprising data files in formats capable of being displayed in the form of animated or non-animated images, and / or text, the interface means of the terminal comprising a screen , the step of presenting said information comprises a step of displaying at least part of the latter on the screen. According to one embodiment, the software object further comprising data files in formats capable of corresponding to sound information, the interface means of the terminal comprising a loudspeaker, the presentation step

  said information consists of a step of transmitting the latter upwards.

  speaker for electro-acoustic transduction.

  According to one embodiment, the software object also comprises parameter files providing information on the correspondences between the user identification means, the location data, the personalization criteria, the profiles

  of users and said internet addresses to be transmitted to the terminals.

  According to one embodiment, among the periodic steps of transmission by the server for initializing internet addresses to said terminal, the steps of transmission consecutive to the first are intended to have the software server transmit on the terminal a software object. lacking a detection and presentation program and / or at least part of the data files and / or at least one

part of the parameter files.

  According to one embodiment, the transmission step is carried out by means of a predefined function in the access protocol between the initialization server and the terminal, of the WAP protocol type, said internet address being transmitted transparently for the user and so that the terminal connects consecutively to the

content server.

  The invention also relates to a so-called information content server in a telecommunications system for the presentation of at least part of this information on man-machine interfacing means of at least one terminal of the system, said terminal being a mobile terminal capable of operating within a cellular network, characterized in that, said system comprising bidirectional access means between the terminal and the internet network, the content server comprises: - means of connection to the internet network for linking to said means of access, - a software object installed at a predetermined internet address of the content server, this software object being intended to be downloaded, following a connection of the terminal to said internet address, l software object comprising at least a first installation program to be executed on the terminal and a second program for detecting a predetermined event of the te rminal and consecutive presentation of said at least part of this information on the interfacing means, said first program once executed on the terminal being intended to install said second program, the latter, once launched, being intended to put implementing a step of detecting said predetermined event of the terminal, and following the detection of this event, a step of presenting said to the

  minus part of this information on the means of interfacing.

  According to one embodiment, the content server according to the invention cooperates with an initialization server intended to initiate communication respectively to a plurality of channels of said cellular network according to a communication protocol making it possible to force said terminals to connect respectively to addresses transmitted by the initialization server, the content server being intended to provide the initialization server with first correspondence means corresponding respectively to characteristic indications of terminal users and internet addresses to be transmitted to the terminals, the server of initialization comprising second correspondence means corresponding respectively to means for identifying users of the terminals with said characteristic indications of the users, the combination of said first correspondence means and said second correspondence means making it possible to f area correspond said identification means respectively to said addresses, so as to force said plurality of

  terminals to connect to these addresses respectively.

  According to one embodiment, said characteristic indications respectively comprise user profiles comprising personalization criteria. According to one embodiment, said characteristic indications

  respectively include location data for each terminal.

  According to one embodiment, the software object also comprises data files in formats capable of being displayed in the form of animated or non-animated images,

  and / or text, and / or capable of corresponding to audio information.

  According to one embodiment, the software object further comprises parameter files informing the correspondences between the identification means

  of users and said internet addresses to be transmitted to the terminals.

  According to one embodiment, said parameter files also include time correspondences to define the time periods of

  presentation of said at least part of said information.

  According to one embodiment, said parameter files also include correspondences relating to said event. According to one embodiment, the correspondence means comprise different events, these being of the type belonging to the group {locking of the terminal keyboard; terminal standby; reaching a threshold of the terminal battery charge level; timeout since last communication} or

  type being a combination of the elements of the group.

  According to one embodiment, the different events included in said parameter files correspond respectively to different internet addresses

  associated with different software objects of the content server.

  Another subject of the invention is a so-called communication initialization server intended to cooperate with a so-called information content server in a telecommunications system with a view to presenting at least part of this information on means of communication. 'human-machine interfacing of system terminals, said terminals being mobile terminals able to operate within a cellular network, characterized in that, said system comprising means for bidirectional access between the terminal and the internet network, the initialization server comprises: - means for connecting to the internet network for connecting to said access means, - correspondence means matching respectively means for identifying users of the terminals and internet addresses to be transmitted to the terminals, means for initiating communication respectively to said channels according to a communication protocol capable of forcing the so-called terminals to connect

  respectively to the addresses received.

  According to one embodiment, said correspondence means further comprise, respectively associated with said means for identifying terminal users, user profiles respectively comprising

customization criteria.

  According to one embodiment, said correspondence means further comprise, associated respectively with said identification means

  terminal users, location data for each terminal.

  According to one embodiment, the initialization server according to the invention initiates communications respectively to said channels according to said protocol.

  communication periodically and / or on request.

  According to one embodiment, the initialization server according to the invention is

  managed by a telecommunications operator.

  The invention also relates to a telecommunications system for the presentation of information on human machine interface means of at least one terminal of the system, said terminal being a mobile terminal capable of operating within a network. cellular, the system being characterized in that it comprises - bidirectional access means between the terminal and the internet network, - a first and a second server connected to the internet network, the first and the second server being respectively a server of communication initialization and information content server, the initialization server comprising correspondence means corresponding respectively to at least one user identification means of said terminal and an internet address to be transmitted to the terminal, and means for initiate communication respectively to said terminal according to a communication protocol capable of forcing the terminal to connect r respectively to the internet address received, the content server comprising a software object installed at said internet address, this software object being intended to be downloaded to the terminal, following a connection from the terminal to said internet address, the software object comprising at least a first installation program to be executed on the terminal and a second program for detecting a predetermined event of the terminal and for consecutive presentation of said information on the interfacing means, said first program once executed on the terminal being intended installing said second program, the latter, once launched, being intended to implement a step of detecting said predetermined event of the terminal, and following the detection of this event, a step of presenting said

  information on the means of interfacing.

  According to one embodiment, the terminal belongs to the group {smartphone telephone; personal digital assistant; pocket computer; terminal

  digital on-board passenger transport).

  According to one embodiment, the bidirectional access means comprise

at least one WAP gateway.

  The various aspects and advantages of the invention will appear in the following.

  the description, with reference to the figures, which are given for information only and in no way

  limitation of the invention, and which are now introduced: - Figure 1 shows an embodiment of the method according to the invention - Figures 2 to 4 respectively represent extracts contained in correspondence means according to the invention - The 5 illustrates an embodiment of the tree structure of the files on a content server according to the invention, and FIG. 6 illustrates the corresponding file on the initialization server according to the invention - FIG. 7 illustrates an embodiment of the operation of the files installed on the terminal FIG. 8 illustrates a correspondence between a Date / Time, Location, State field and a path to the file to be presented on the interfacing means according to the invention. In the present request, it will be noted that the initialization server is

also named push server.

  Elements making up the system The system is made up of 2 types of web servers ("Content" server and "Push" server, defined below), one or more gateways and

of a mobile terminal.

  Web server called "Content" This server has the function of hosting the files which, once stored on the terminal, make it possible to present data, hence its name of "server of

  content ". This server is connected by means known per se to the Internet.

  This content server hosts the following:

- A presentation program.

  This program is an executable file under the terminal operating system, it is used to display data and / or produce sounds. It uses data files stored on the terminal as well as certain variables of the terminal (date, time,

location, state ...).

- Data files.

  These files are images (for example in BMP format), films (animated images, for example in AVI format), sounds (for example in WAV format) or text

(for example in TXT format).

- Configuration files.

  These files contain text (for example in TXT format).

- Installation files.

  These files are programs executable under the operating system of the terminal, they allow to install on the terminal the elements mentioned above, and this at specified addresses when the installation file is created (for example by using a configuration file), and stored in the installation file itself. They also allow you to replace one or more files (program, data,

  settings) in use on the terminal.

Web server called "Push"

  This server is capable of initiating communication to a given terminal.

  In the remainder of the document, the term "Push" is used to specify that the communication is initiated from the server. This communication initiation is for example of the type defined in the WAP protocol and called "Push". We will see below the function

  of such initiation. This server is connected by means known per se to the internet network.

  This push server hosts the following elements: - A correspondence file between the identification numbers of mobile subscribers and their profile (examples of profiles: moviegoers, sports enthusiasts, etc.). It contains a list of mobile terminal numbers, each one associated with its owner's profile, for example by a digital code. This numeric code is a means of grouping users by profile. The file is for example in TXT format, it can also be a

table of a database.

  - A correspondence file between the subscriber identification numbers and the last known locations for each terminal. The position may have been calculated by the operator (for example by identification of the cell of the wireless network) or by an external device (for example positioning by satellite). The location can be represented by any convention, for example a latitude / longitude concatenation, which gives for example a representation of the type "latitude 10 / longitude 20" in an appropriate unit. The file is for example in TXT format, it can also be a table of a

database.

  - A correspondence file between the subscriber profiles, the last known locations and the web addresses (named URL in the rest of the document). This file contains the list of codes representing the profiles, each associated with a URL. The file is by

  example in TXT format, it can also be a table from a database.

  - A function called "Push" allowing to send one or more instructions to a given terminal. These instructions are explained in the rest of the document through

examples.

  - A sending program allowing the transmission of URLs to the terminals. This program scans the correspondence files described above (or the tables of the database) to determine the URLs to send to each terminal. Once this is done, the program calls the so-called "Push" function for each number

subscriber concerned.

  Gateway The gateway performs translation between Internet protocols and those of the wireless network (GSM protocols, for example). In the particular case of using WAP (Wireless Application Protocol) to access Internet content, we speak of

WAP gateway.

  In the remainder of the document and for the sake of clarity, we deal with the specific case of using WAP as an embodiment of the protocol making it possible to convey Internet content on a wireless network, knowing that the method can be generalized to other protocols. offering the same possibilities. So we use the terminology

"WAP gateway".

  Via the WAP gateway, a terminal suitable for browsing the Internet from a wireless network can access the content of a web server if this content is formatted appropriately (for example in WML format in the case

WAP usage).

  Wireless mobile terminal The wireless mobile terminal is a telephone, a personal digital assistant (such as those sold under the PALM, PSION brands, etc.) or an on-board terminal, for example in an automobile, an airplane, a train. ... More generally, it is a wireless mobile transceiver with a man-machine interface allowing data entry and consultation. The input can be manual or voice, the consultation can be visual, tactile (reception of data and interpretation by the terminal in the language of "deaf-mutes" called Braille) or auditory. In the rest of the document, we deal with the particular case of manual keyboard input and visual consultation on a screen, knowing that the process can be generalized to other modes. This terminal is suitable for browsing the Internet using the wireless network. It is based on an operating system authorizing the downloading and execution of programs and files, for example a system using Java technology. This terminal can possibly know its location itself, for example if it is equipped with a satellite positioning system, if the operator transmits location information to it, or by any other means. In the rest of the document, we deal in parallel with the case where the terminal knows its position and the case where it does not know it.

not.

Description of the process

  The process is structured in two stages: - Transmission (loading of the program, data and parameters on the terminal) - Use (operation of the files loaded on the terminal) Transmission In Figure 1 is illustrated the transmission step, which breaks down into three main phases: - A first phase of sending the content URL from the push server to the terminal, referenced (D, - A second phase of connecting the terminal to the received URL, referenced t), - A third phase of downloading and executing the file located at the content URL,

referenced .

  Note that the references (1) correspond to exchanges conveyed by the internet protocol, while the references (2) correspond to exchanges conveyed by the wireless network protocol. It will also be noted that the gateways 1 and 2 can be one and the same machine, or two different machines. Personalized push The "push" technique consists in initiating communication between this server and a terminal from a server. Information can then be sent to

  terminal, transparently or not for the end user.

  The personalized push uses the files found on the push server, which provide the input parameters for the push function. This function browses and correlates files or correspondence tables and for each number generates a "Push" action not detectable by the user (for example a "load service" push action in WAP terminology) by sending the terminal the URL corresponding to its owner's profile. In the rest of the document, we talk about personalized push.

  Figures 2 to 4 illustrate an example of determining a URL to send. FIG. 2 represents an example of an extract of the content of a first file or table 1, FIG. 3 represents an example of an extract of the content of a second file or table 2, the

  FIG. 4 represents an example of an extract of the content of a third file or table 3.

  The program scans files / tables 1 and 2 to locate the profile and the last location corresponding to a number. Note that the 10/20 notation

  symbolizes the latitude 10 / longitude 20 coordinates.

  It then searches the file / table 3 for the line corresponding to these two parameters. The search can be carried out with different rules, for example a search for an exact occurrence of the parameters, or a search for the values closest to these parameters, or any other search rule. Depending on whether files or tables are used, the search can be carried out by browsing the files or by

  performing queries in the database containing the correspondence tables.

  If a match is found, the program makes a call to the push function, passing it as a parameter the subscriber number and the URL to send, the result of the search. Otherwise, the program simply goes to the next number in the subscriber list via a programming loop. In the example of Figures 2 to 4, the subscriber with the number 06 01 23 45 67 is sent the address: www. [...] / repertoire-profill / installation-profill.exe, while

  the subscriber with the number 06 01 23 45 68 is sent the address: www. [...] / repertoire-

profil2 / installation-profil 1.exe.

  The "Push" is managed by the program of the telecommunications operator owner of the push server and the gateway, the association of URLs and profiles is provided by the owner of the content server. Depending on the desired application, you can use the program to perform periodic push operations (weekly, for example), or make on-demand calls to the push function by passing it the appropriate parameters. When a terminal is not connected to the network at the time of the push, the program can for example carry out repeated push operations until the success or abandonment of the procedure. When the terminal is connected to the network, but is unable to access the received URL, it can for example store

  the cached instruction to execute it later.

  The result is a connection from the terminal to a URL that is specific to its

  characteristics, and not detectable by the user.

Content Server Connection

  The URL sent to the terminal corresponds to an address of the content server.

  The profile / URL correspondence in the push server file is reproduced physically on the content server, as for example in the case of FIGS. 5 and 6. FIG. 5 illustrates the tree structure of the files on the content server, and Figure 6 illustrates the corresponding file on the push server (thus, we see that in profile 1

  corresponds to the address www. [..] / directory-profile 1 / installation-profile 1. exe).

  The installation files are made up of grouping and possible compression of the data, parameter and / or program files. In the case of the example cited, we can have the following correspondences: - Installation file profile 1: - Presentation program file - Parameter file profile 1 - Data file D - Installation file profile 2: - File presentation program - Profile parameters file 2 - Data file A Data file B - Profile installation file 3: - Presentation program file - Profile parameters file 3 - Data file B - Data file D The files d installation can be updated regularly on the server, this allows for example to integrate new data files provided by new advertisers, or to modify the presentation schedule of these data by modifying the parameters files. At each update of files (program, data and / or parameters), the installation file is reconstituted

corresponding.

  14 / The data files concerned by a profile are those cited in the file

  parameters corresponding to this profile.

  Downloading an installation program The URL sent to the terminal points to an installation program executable in the terminal environment. Each installation program is specific, it allows you to install or update part of the content server files on the terminal: - Presentation program file - Data files - Parameter file corresponding to a profile For illustrative purposes , we use the EXE extension in the present example, to symbolize the fact that the installation file is directly executed on the terminal when the latter accesses the URL. More generally, the extension used is that accepted by the terminal operating system as the extension of a self-executable file. The installation program is then downloaded and executed on the terminal, in a manner

not detectable for the user.

  Running the installation program has the following effects:

  - Destruction of the process corresponding to the presentation program.

  - Existence test, comparison of dates and possible overwriting of

  data (images, sounds ...) if the files to be installed are more recent.

  - Existence test, comparison of dates and possible overwriting of the file

  settings if the file to install is more recent.

  - Existence test, comparison of dates and possible overwriting of the program

  display if the program to install is more recent.

  - New activation of the presentation program.

  You can also consider downloading only an update program once the first installation has been completed. This process makes it possible to reduce the volume of data sent over the network, for example by sending only the installation of the

  parameter file if the program and the data have not changed.

use

  This chapter describes how the files installed on the terminal work.

  The presentation program uses the date, time, location and status of the terminal to provide a result. This result is a call to the display and / or sound generation functions of the terminal, with parameters passed to these functions the access path to one or more data files installed on the terminal in the same way as the program. In the rest of the document, we deal with the particular case of a single file passed

  as a parameter, knowing that the process can be generalized to the case of several files.

  By "terminal status" is meant status in the broad sense of the term, that is to say, for example, keypad lock or not, terminal in standby mode or not, battery charge level, last key selected by l user, time since

  last communication, or any combination of these types of parameters.

  In the remainder of the document, the state in the broad sense is represented by a numerical code. Code 1 can for example represent the state "More than 3 seconds have passed since the end of the last communication". This code is actually calculated by the presentation program as a function of the various status variables read on the terminal (for example, battery charge level, last key selected, etc.). We don't care about the actual representation of each code, we just know that they

  used to characterize the state of the terminal in the broad sense.

  Thus, the operation of the files installed on the terminal can be shown diagrammatically as illustrated in FIG. 7. As an indication, the use in FIG. 7 of the term path relates to a path to a file in the logical architecture from the terminal. The presentation program is permanently active, it reads the terminal state variables in real time, calculates the code corresponding to all of these variables and searches for a match in the parameter file. When a match

  is found, a configured call to the presentation functions of the terminal is made.

  An example of extracting the content of the parameters file is illustrated in Figure 8, where we see a correspondence between a Date / Time, Location, State and

  a path to the file to be presented.

  Variables of the terminal can take the following values as an example: - Date / time = 02/01/2000: 10h23m15s - Location = 10/20 (this is the actual location, the terminal does not necessarily know it- even)

  - Status = end of the last communication 5 seconds ago.

  The program analyzes the terminal data - Reading the date and time - Reading the location if it is known to the terminal itself, default value otherwise (0, for example, symbolizing that the terminal does not not have location information) Calculation of the state of the terminal in the broad sense (in the present case and with the example of

  convention chosen previously, the calculation gives the result 1).

  When the terminal is able to know its location but is no longer accessible by the positioning system, it can for example use the last known location if this is kept in memory. The program searches the parameters file for a match with the terminal data. The search can be carried out with different rules, for example a search for an exact occurrence of the parameters, or a search for the values closest to these parameters, or any other search rule. In the case of a terminal that does not know its location, the search can be carried out on

  the default value (0 in this example).

  If a match is found, the program makes a call to a presentation function of the terminal by passing it as a parameter the path to the data file to be presented (path resulting from the search procedure in the parameters file). Otherwise, you can for example use a path by

  default or make no presentation.

  In the example in FIG. 8, if the terminal knows its location, the path identifying the data file to be presented is "Path 1" (occurrence found in line 1 of the example extract from the parameter file). If the terminal does not know its position, the path identifying the data file to be presented is "Path 5" (occurrence

  found in line 5 of the sample extract from the parameter file).

  Thus, the presentation behavior of the terminal depends on the date, time, position, state of the terminal and the subscriber's profile, the parameters and data files having been installed specifically for this profile and to his

position at the time of the push.

  Depending on the configuration and the data files used, it is possible, for example, to display advertising images on the screen of the mobile terminal when the latter is not in communication (the display is for example launched a few seconds after the end of communication , and for example is stopped when a key is pressed). These images can cover the entire screen or be integrated into the screen in the same way

  such as time, battery charge level, or other terminal settings.

  The images and their display schedule can be specific to a subscriber profile, we can also manage a display depending on the location of the terminal if

  this has location information.

Claims (32)

  1. Data transmission method for a telecommunications system (14) for the presentation of information on man-machine interfacing means of at least one terminal (13) of the system, said terminal being a mobile terminal capable of operating within a cellular network, characterized in that, said system comprising means (12), (12 ') of bidirectional access between the terminal and the internet network and further comprising a first (10) and a second (11) server connected to the internet, the first and the second server being respectively called communication initialization server and information content server, the method comprises the following steps: - a step of transmission by the server d 'initialization of an internet address (www.serveur.com/contenu.wml; www. [...] / repertoireprofil 1l / installation-profil 1.exe) to said terminal, this internet address being related to a software object ( 19) predest rminé from the content server intended to be downloaded, - following the reception of said internet address, a step of connecting the terminal to said address, a step of transmitting the software object by the content server to the terminal, software object comprising at least one installation program to be executed on the terminal and a program for detecting a predetermined event (21) of the terminal and for consecutive presentation of said information on the interfacing means, - a step of execution on the terminal of the installation program, - a step of installation on the terminal of the detection and presentation program by the installation program, - a step of launching the detection and presentation program awaiting the detection of the event predetermined, following detection of said predetermined event of the terminal, a step of presenting said information on the interfacing means by said detection and presentation program. 2. Method according to claim 1, characterized in that the content server comprising a plurality of internet addresses intended to be selected to be transmitted selectively to user terminals by the initialization server and capable of pointing respectively a software object from a plurality of software objects from the content server, the selection of an XÀq 3 2809258 Internet address respectively from the plurality of Internet addresses is carried out according to predetermined criteria of   personalization to correspond respectively to a predefined profile of users.   3. Method according to claim 2, characterized in that said selection according to predetermined criteria is carried out during a correspondence step matching user identification means (number), corresponding user profiles (profile) respectively to said personalization criteria, and said internet addresses to be transmitted to terminals capable of respectively pointing an object   software specific to the respective profile selected from said plurality of software objects.   4. Method according to one of claims 1 to 3, characterized in that, the   content server comprising a plurality of internet addresses intended to be selected to be selectively transmitted to user terminals by the initialization server and capable of respectively pointing a software object among a plurality of software objects of the server content, the selection of an internet address respectively among the plurality of internet addresses is made according to location data (location) of each terminal.   5. Method according to claim 4, characterized in that said selection according to said location data is carried out during a correspondence step matching user identification means, location data, user profiles and said internet addresses to be transmitted to the terminals capable of respectively pointing a software object specific to the respective profile selected from   said plurality of software objects.   6. Method according to claim 5, characterized in that said location areas correspond respectively to the last known locations of   user terminals identified by their respective means of identification.   7. Method according to the combination of claims 2 and 4, characterized in that   that said personalization criteria and / or location data come from at least   minus a database of a telecommunications operator.   8. Method according to one of claims 1 to 6, characterized in that the step   transmission by the initialization server of said internet address to said terminal is repeated when the reception of this internet address by the terminal is not confirmed.   9. Method according to one of claims 1 to 7, characterized in that the step   transmission by the initialization server of said internet address to said terminal   is engaged periodically and / or on request.   10. Method according to one of claims 1 to 9, characterized in that,   the software object further comprising data files in formats capable of being displayed in the form of animated or non-animated images, and / or text, the interface means of the terminal comprising a screen, the presentation step said information comprises a step of displaying at least part of the latter on the screen.   11. Method according to one of claims 1 to 10, characterized in that,   the software object further comprising data files in formats capable of corresponding to sound information, the interface means of the terminal comprising a loudspeaker, the step of presenting said information consists of a   step of transmitting the latter to the loudspeaker for electro-transduction   acoustic. 12. Method according to claim 3 combined with claim 5, characterized in that the software object further comprises parameter files informing the correspondences between the user identification means, the location data, the personalization criteria , user profiles and said   Internet addresses to be transmitted to the terminals.   13. Method according to claim 9, characterized in that, among the periodic steps of transmission by the server for initialization of internet addresses to said terminal, the steps of transmission consecutive to the first are intended to have the server transmit content on the terminal a software object devoid of detection and presentation program and / or at least part of the files of   data and / or at least part of the parameter files.   14. Method according to one of claims 1 to 9, characterized in that   the transmission step is carried out by means of a predefined function in the access protocol between the initialization server and the terminal, of the WAP protocol type, said internet address being transmitted in a manner transparent to the user and from so that   the terminal connects consecutively to the content server.   15. Server said to contain information content in a telecommunications system (14) for the presentation of at least part of this information on man-machine interfacing means of at least one terminal (13) of the system, said terminal being a mobile terminal capable of operating within a cellular network, characterized in that, said system comprising means (12, 12 ') of bidirectional access between the terminal and the internet network, the server content (11) includes: - means of connection to the internet network for connecting to said means of access,% 0 - a software object (19) installed at an internet address (www.serveur.com/contenu.wml; www. [...] / repertoireprofil1 / installation-profil1.exe) predetermined from the content server, this software object being intended to be downloaded, following a connection of the terminal to said internet address, the software object comprising at least a first program installation (19) to be executed on the terminal and a second program (20) for detecting a predetermined event (21) of the terminal and for consecutive presentation of said at least part of this information on the interfacing means, said first program once executed on the terminal being intended to install said second program, the latter, once launched, being intended to implement a step of detecting said predetermined event of the terminal, and following the detection of this event, a step of presenting said at least one part of this information on the means of interfacing. 16. Content server according to claim 15, characterized in that it cooperates with an initialization server intended to initiate communication respectively to a plurality of channels of said cellular network according to a communication protocol making it possible to force said terminals to connect respectively to addresses transmitted by the initialization server, the content server (11) being intended to provide the initialization server (10) with first correspondence means (17) corresponding respectively to characteristic indications (profile, last location ) of users of the terminals and of the internet addresses (address) to be transmitted to the terminals, the initialization server comprising second means (15, 16) of correspondence corresponding respectively to the means of identifying users (number) of the terminals to said characteristic indications (profile, last location) of users, the combining said first correspondence means and said second correspondence means allowing said identification means to correspond respectively to said addresses, so as to force said   plurality of terminals to connect to these addresses respectively.   17. Content server according to claim 16, characterized in that said characteristic indications respectively comprise user profiles   including personalization criteria.   18. Content server according to claim 16 or 17, characterized in that said characteristic indications respectively comprise data of location of each terminal.   19. Content server according to one of claims 15 to 18, characterized in   what the software object further comprises data files in formats capable of being displayed in the form of animated or non-animated images, and / or text, and / or capable of   match audio information.   20. Content server according to one of claims 16, 17, 18, or the   claim 19 combined with claim 16, characterized in that the software object also comprises parameter files informing the correspondences between the means of identification of users and said internet addresses to be transmitted to the terminals. 21. Content server according to the preceding claim, characterized in that said parameter files also include time correspondences (date / time) to define the time slots for presentation of said at   minus part of said information.   22. Content server according to claim 20 or 21, characterized in that said parameter files also include correspondences relating to said event.   23. Content server according to one of claims 15 to 22, characterized in   that the correspondence means include different events, these being of the type belonging to the group {locking of the terminal keyboard; terminal standby; reaching a threshold of the terminal battery charge level; timeout since last communication} or of the type being a combination of elements of the group.   24. Content server according to the preceding claim, characterized in that the different events included in said parameter files correspond respectively to different internet addresses associated with different software objects of the content server.   25. Server called communication initialization intended to cooperate with a server (11) called information content in a telecommunications system (14) for the presentation of at least part of this information on means of human-machine interfacing of terminals (13) of the system, said terminals being mobile terminals able to operate within a cellular network, characterized in that said system comprising means (12, 12 ') of bidirectional access between the terminal and the internet network, the initialization server (10) comprises: - internet network connection means for the connection to said access means, - correspondence means (15, 16, 17) making correspondence respectively means for identifying users of the terminals and internet addresses to be transmitted to the terminals, - means for initiating communication respectively to said terminals according to a communication protocol suitable for rce said terminals to connect   respectively to the addresses received.   26. initialization server according to claim 25, characterized in that said correspondence means further comprise, respectively associated with said means for identifying users of the terminals, user profiles   including personalization criteria respectively.   27. initialization server according to claim 25 or 26, characterized in that said correspondence means further comprise, associated respectively with said means for identifying users of the terminals, location data of each terminal.   28. Initialization server according to one of claims 25 to 27, characterized   in that it initiates communications respectively to said channels according to said   communication protocol periodically and / or on request.   29. Initialization server according to one of claims 25 to 28, characterized   in that it is managed by a telecommunications operator.   30. Telecommunications system for the presentation of information on man-machine interfacing means of at least one terminal (13) of the system (14), said terminal being a mobile terminal capable of operating within a cellular network, the system being characterized in that it comprises: - means (12, 12 ') of bidirectional access between the terminal and the Internet network, - a first (10) and a second (11) connected servers to the internet network, the first and second servers being respectively a communication initialization server and information content server, the initialization server comprising correspondence means (15, 16, 17) corresponding respectively to at least one user identification means (number) of said terminal and an internet address (address) to be transmitted to the terminal, and means for initiating communication respectively to said terminal according to a communication protocol capable of forcing er the terminal to connect respectively to the internet address received, the content server comprising a software object (19) installed at said internet address, this software object being intended to be downloaded to the terminal, following a connection of the terminal to said internet address, the software object comprising at least a first installation program (19) to be executed on the terminal and a second program (20) for detecting a predetermined event of the terminal and for consecutive presentation L3 of said information on the interfacing means, said first program once executed on the terminal being intended to install said second program, the latter, once launched, being intended to implement a step of detecting said predetermined event of the terminal, and following the detection of this event, a step of presenting said information on the interfacing means. 31. System according to claim 30, characterized in that the terminal belongs to the group {telephone; smartphone; personal digital assistant; pocket computer; digital terminal on board a means of passenger transport).   32. System according to one of claims 30 or 31, characterized in that   the bidirectional access means comprise at least one WAP gateway.