ES2367830T3 - PACKAGING AND COMMERCIALIZATION SYSTEM. - Google Patents
PACKAGING AND COMMERCIALIZATION SYSTEM. Download PDFInfo
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- ES2367830T3 ES2367830T3 ES08763458T ES08763458T ES2367830T3 ES 2367830 T3 ES2367830 T3 ES 2367830T3 ES 08763458 T ES08763458 T ES 08763458T ES 08763458 T ES08763458 T ES 08763458T ES 2367830 T3 ES2367830 T3 ES 2367830T3
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/08—Fastening or securing by means not forming part of the material of the label itself
- G09F3/18—Casings, frames or enclosures for labels
- G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
- G09F3/208—Electronic labels, Labels integrating electronic displays
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2203/00—Decoration means, markings, information elements, contents indicators
- B65D2203/12—Audible, olfactory or visual signalling means
Abstract
Description
CAMPO DE LA INVENCIÓN FIELD OF THE INVENTION
Un envase de producto utilizado para comercializar el producto, y un sistema que incorpora el envase. Especialmente, un envase y sistema de comercialización para entornos de compras interactivos. A product package used to market the product, and a system that incorporates the package. Especially, a packaging and marketing system for interactive shopping environments.
ANTECEDENTES DE LA INVENCIÓN BACKGROUND OF THE INVENTION
La gran cantidad de productos diferentes que se ofrecen en cualquier categoría de productos es un reto para los comercializadores que buscan formas de llamar la atención de los compradores potenciales. Las etiquetas, colores, formas y otros atributos de los envases son medios bien conocidos para atraer de forma pasiva la atención de los compradores. The large number of different products offered in any product category is a challenge for marketers looking for ways to get the attention of potential buyers. Labels, colors, shapes and other attributes of packaging are well known means of passively attracting the attention of buyers.
El documento EP-A-1736951 (Schoeller Arca Systems Service) proporciona un dispositivo de identificación de productos que posee un visualizador electrónico (6) dispuesto sobre el dispositivo mediante fijación adhesiva, sellado, o remachado. El visualizador presenta dos estados de visualización, siendo opaco en uno de los estados de visualización y transparente en el otro. El visualizador está constituido por un módulo de (LCD) alojado en una cavidad (5) y recubierto por un forro. EP-A-1736951 (Schoeller Arca Systems Service) provides a product identification device that has an electronic display (6) disposed on the device by adhesive, sealed, or riveted fixation. The display has two display states, being opaque in one of the display states and transparent in the other. The display consists of a module (LCD) housed in a cavity (5) and covered by a liner.
El objetivo es disponer de un sistema activo para llamar la atención de un comprador hacia las ofertas del comercializador. The objective is to have an active system to call the attention of a buyer to the offers of the marketer.
SUMARIO DE LA INVENCIÓN SUMMARY OF THE INVENTION
La presente invención ofrece un sistema de comercialización de productos que comprende un sensor dispuesto para detectar la presencia de un objetivo. El sensor proporciona una salida cuando detecta el objetivo. El sistema también incluye un envase que comprende una pared de envase, un elemento visualizador integrado en la pared del envase y visible desde el exterior del envase, y un elemento receptor de corriente integrado en el envase y que está conectado al elemento visualizador de forma operable. El elemento visualizador cambia una característica según un primer perfil de cambio de característica recibido del elemento receptor de corriente. The present invention offers a product marketing system comprising a sensor arranged to detect the presence of a target. The sensor provides an output when it detects the target. The system also includes a container comprising a container wall, a display element integrated in the wall of the container and visible from the outside of the container, and a current receiving element integrated in the container and which is operably connected to the display element . The display element changes a characteristic according to a first characteristic change profile received from the current receiving element.
El sistema incluye un elemento de distribución de corriente, y un controlador. El controlador está conectado de forma operable al sensor y al elemento de distribución de corriente. El controlador recibe la salida del sensor como entrada y proporciona un perfil de salida al elemento de distribución de corriente. El elemento de distribución de corriente recibe del controlador el perfil de salida y proporciona un perfil de corriente al elemento receptor de corriente. The system includes a current distribution element, and a controller. The controller is operably connected to the sensor and the current distribution element. The controller receives the sensor output as input and provides an output profile to the current distribution element. The current distribution element receives the output profile from the controller and provides a current profile to the current receiving element.
BREVE DESCRIPCIÓN DE LOS DIBUJOS BRIEF DESCRIPTION OF THE DRAWINGS
La figura 1 proporciona una vista esquemática en perspectiva de un envase, según una realización de la invención. Figure 1 provides a schematic perspective view of a package, according to an embodiment of the invention.
La Figura 2 muestra esquemáticamente un sistema de comercialización, según una realización de la invención. Figure 2 schematically shows a marketing system, according to an embodiment of the invention.
DESCRIPCIÓN DETALLADA DE LA INVENCIÓN DETAILED DESCRIPTION OF THE INVENTION
Tal como se muestra en la figura, un envase 100 comprende una pared 110 de envase. El envase 100 puede comprender varias paredes 110 de envase. El envase puede estar formado por cualquiera de los materiales para envases conocidos en la técnica. Como ejemplos ilustrativos, los materiales para envases incluyen: cartón y cartón ondulado, láminas de metal, material polimérico, madera, películas de metaloceno y materiales de composite formados por la combinación de los mismos. La pared 110 del envase incluye un elemento 120 de visualización. Como ejemplos, los elementos 120 de visualización incluyen diodos orgánicos emisores de luz de elementos electroluminiscentes, elementos termocromáticos y combinaciones de los mismos. El elemento de visualización puede comprender elementos impresos sobre la pared 110 del envase o sobre una etiqueta fijada a la pared 110 del envase. La disposición del elemento 120 de visualización hace que el mismo sea visible desde el exterior del envase 100. El elemento de visualización puede comprender una parte de una superficie exterior del envase 100, o bien la índole del envase 100 puede permitir observar el elemento 120 de visualización dispuesto sobre una superficie interior del envase a través de una superficie exterior transparente o semitransparente del envase 100. Una superficie transparente o semitransparente puede comprender la totalidad o sólo una parte de una o más superficies exteriores del envase 100. As shown in the figure, a container 100 comprises a container wall 110. The container 100 may comprise several container walls 110. The package may be formed by any of the packaging materials known in the art. As illustrative examples, packaging materials include: cardboard and corrugated cardboard, metal sheets, polymeric material, wood, metallocene films and composite materials formed by the combination thereof. The wall 110 of the package includes a display element 120. As examples, the display elements 120 include light emitting organic diodes of electroluminescent elements, thermochromatic elements and combinations thereof. The display element may comprise elements printed on the wall 110 of the container or on a label attached to the wall 110 of the container. The arrangement of the display element 120 makes it visible from the outside of the package 100. The display element may comprise a part of an outer surface of the container 100, or else the nature of the container 100 may allow the element 120 to be observed display arranged on an inner surface of the container through a transparent or semi-transparent outer surface of the container 100. A transparent or semi-transparent surface may comprise all or only a part of one or more outer surfaces of the container 100.
El elemento 120 de visualización puede comprender indicaciones o una parte de una indicación. El elemento de visualización puede servir de contorno o de zona de penumbra de una indicación o de una parte de una indicación. The display element 120 may comprise indications or a part of an indication. The display element can serve as an outline or a twilight zone of an indication or a part of an indication.
Las indicaciones pueden comprender texto o gráficos y pueden referirse al contenido del envase o a otros puntos. Las indicaciones pueden estar impresas sobre el envase o moldeadas en la pared del envase, o bien conformadas de otra forma en la pared del envase del modo conocido en la técnica. Las indicaciones pueden comprender información de marca asociada al contenido del envase o asociada a una campaña de comercialización conjunta. Las indicaciones pueden estar asociadas a un atributo del producto o a un atributo del rendimiento del producto. Como ejemplos ilustrativos, los atributos del producto incluyen descriptores de texto tales como nuevo, mejor, más fuerte, más blanco, más concentrado, sin grasas, sin cafeína, con menos calorías, e indicadores de sabores. Como ejemplos ilustrativos, los atributos de rendimiento del producto incluyen descriptores de texto tales como limpia, aclara, blanquea, colorea, instantáneo, de larga duración, o permanente. Las ilustraciones gráficas de los descriptores antes citados también se consideran indicaciones. The indications may include text or graphics and may refer to the contents of the package or other points. The indications may be printed on the container or molded on the wall of the container, or otherwise shaped on the wall of the container in a manner known in the art. The indications may include brand information associated with the contents of the package or associated with a joint marketing campaign. The indications may be associated with an attribute of the product or an attribute of the product's performance. As illustrative examples, product attributes include text descriptors such as new, better, stronger, whiter, more concentrated, fat-free, caffeine-free, with fewer calories, and flavor indicators. As illustrative examples, product performance attributes include text descriptors such as clean, brighten, bleach, color, instant, long-lasting, or permanent. The graphic illustrations of the aforementioned descriptors are also considered indications.
El elemento 120 de visualización puede comprender la totalidad o parte de cualquiera de las indicaciones antes descritas. El elemento 120 de visualización puede comprender una zona de penumbra adyacente o próxima a las indicaciones descritas, para enmarcar o destacar las indicaciones. The display element 120 may comprise all or part of any of the indications described above. The display element 120 may comprise a penumbra area adjacent or close to the indications described, to frame or highlight the indications.
El envase 100 comprende además un elemento 130 receptor de corriente. El elemento 130 receptor de corriente está conectado de modo operable al elemento de visualización. El elemento 120 de visualización cambia una característica según un perfil de corriente recibido del elemento 130 receptor de corriente. El perfil de corriente produce un cambio característico en el elemento 120 de visualización y puede considerarse que es un perfil de cambio de característica. The package 100 further comprises a current receiving element 130. The current receiver element 130 is operably connected to the display element. The display element 120 changes a characteristic according to a current profile received from the current receiver element 130. The current profile produces a characteristic change in the display element 120 and can be considered to be a characteristic change profile.
El envase 100 puede comprender múltiples elementos 120 de visualización y múltiples elementos 130 receptores de corriente. Un único elemento 130 receptor de corriente puede proporcionar un perfil de cambio de característica a uno o más de los elementos 120 de visualización. Se pueden proporcionar múltiples perfiles de corriente al envase 100 mediante los respectivos elementos 130 receptores de corriente. The package 100 may comprise multiple display elements 120 and multiple elements 130 current receivers. A single current receiver element 130 may provide a characteristic change profile to one or more of the display elements 120. Multiple current profiles can be provided to the container 100 by means of the respective current receiver elements 130.
La recepción de los respectivos perfiles de cambio de característica pueden permitir que los elementos de visualización del envase según una pauta predeterminada o según una pauta randomizada debida a que se ha proporcionado una secuencia de perfiles de corriente. The reception of the respective characteristic change profiles may allow the display elements of the package according to a predetermined pattern or according to a randomized pattern because a sequence of current profiles has been provided.
El cambio de característica del elemento 120 de visualización puede comprender un cambio de la luminosidad y/o del color del elemento 120 de visualización. En una realización, como mínimo una parte del elemento 120 de visualización cambia de un primer color a un segundo color según el perfil de cambio de característica. The change of characteristic of the display element 120 may comprise a change in the brightness and / or color of the display element 120. In one embodiment, at least a part of the display element 120 changes from a first color to a second color according to the characteristic change profile.
En una realización el envase 100 comprende una fuente de corriente integrada (no mostrada). La fuente de corriente (no mostrada) proporciona corriente al elemento 130 receptor de corriente y, con ello, al elemento 120 de visualización. Los paneles solares y las celdas de batería químicos son ejemplos de elementos de corriente integrados (no mostrados). In one embodiment the package 100 comprises an integrated current source (not shown). The current source (not shown) provides current to the current receiving element 130 and, thus, to the display element 120. Solar panels and chemical battery cells are examples of integrated current elements (not shown).
En una realización, el envase 100 comprende un elemento 150 de control. El elemento 150 de control está conectado de modo operativo entre el elemento 130 receptor de corriente y el elemento 120 de visualización. El elemento 150 de control comprende un circuito de control que puede modificar un perfil de cambio de característica recibido del elemento 130 receptor de corriente. En una realización, el elemento 150 de control proporciona un perfil de cambio de característica al elemento 120 de visualización como respuesta a la corriente recibida del elemento 130 receptor de corriente. En esta realización, la corriente recibida puede estar representada por una función de etapas idealizada en la se pretende que la corriente esté conectada o bien desconectada. Esta corriente recibida es luego modificada por el elemento de control para proporcionar un perfil de modificación de característica al elemento 120 de visualización. Los ejemplos ilustrativos de perfiles incluyen una función de etapas segmentada, sinusoidal o en diente de sierra para alternar entre permitir o denegar la transferencia de corriente y otras pautas de señales de control del modo conocido en la técnica. In one embodiment, the package 100 comprises a control element 150. The control element 150 is operatively connected between the current receiver element 130 and the display element 120. The control element 150 comprises a control circuit that can modify a characteristic change profile received from the current receiving element 130. In one embodiment, the control element 150 provides a characteristic change profile to the display element 120 in response to the current received from the current receiver element 130. In this embodiment, the received current may be represented by an idealized step function in which the current is intended to be connected or disconnected. This received current is then modified by the control element to provide a characteristic modification profile to the display element 120. Illustrative examples of profiles include a segmented, sinusoidal or sawtooth stage function to alternate between allowing or denying current transfer and other control signal patterns in the manner known in the art.
En una realización, el elemento 150 de control proporciona una pluralidad de perfiles a una pluralidad de elementos 120 de visualización para producir una serie de cambios de característica en el envase. In one embodiment, the control element 150 provides a plurality of profiles to a plurality of display elements 120 to produce a series of characteristic changes in the package.
El envase 100 puede comprender una parte de un sistema 1000 de comercialización. El sistema 1000 comprende además un sensor 200 para proporcionar una señal según la presencia de un comprador en un lugar predeterminado en relación con una zona de exposición de envases. Los ejemplos de sensores 200 incluyen sensores retro-reflectantes y electromagnéticos de haz pasante, y sensores de bucles de inducción, para detectar la presencia de un carrito de compras metálico, sensores basados en células de carga para detectar el peso de un comprador en un lugar concreto, y otros sensores conocidos en la técnica. The package 100 may comprise a part of a marketing system 1000. The system 1000 further comprises a sensor 200 to provide a signal according to the presence of a buyer in a predetermined location in relation to a container exposure zone. Examples of sensors 200 include retro-reflective and electromagnetic through-beam sensors, and induction loop sensors, to detect the presence of a metal shopping cart, sensors based on load cells to detect a buyer's weight in one place. concrete, and other sensors known in the art.
El sistema 1000 comprende, como mínimo, un elemento 300 de distribución de corriente dispuesto para transferir corriente a uno o más envases 100 ordenados de forma adyacente al elemento 300 de distribución de corriente. La transferencia de corriente puede ser por inducción, conducción, transferencia acústica de energía, transferencia de energía por radiación, u otros medios de transferencia de energía conocidos en la técnica. En una realización, el sistema 1000 comprende una pluralidad de elementos 300 de distribución de corriente. En esta realización, el sistema proporciona una pluralidad de perfiles de corriente al envase 100. Cada perfil de corriente se proporciona mediante un respectivo elemento 300 de distribución de corriente. The system 1000 comprises, at a minimum, a current distribution element 300 arranged to transfer current to one or more containers 100 arranged adjacent to the current distribution element 300. The current transfer can be by induction, conduction, acoustic energy transfer, radiation energy transfer, or other energy transfer means known in the art. In one embodiment, the system 1000 comprises a plurality of current distribution elements 300. In this embodiment, the system provides a plurality of current profiles to the container 100. Each current profile is provided by a respective current distribution element 300.
El sistema 1000 comprende un controlador 400. El controlador 400 está dispuesto para aceptar una señal del sensor 200 relativa a la presencia de un comprador. El controlador 400 puede proporcionar uno o varios perfiles de salida al elemento 5 300 de distribución de corriente según la señal del sensor. El controlador 400 puede comprender uno o varios programas de perfiles que sirven de base para los perfiles de salida que proporciona el controlador 400. Los respectivos perfiles programados pueden ser proporcionados como salidas según la índole de la señal de entrada y, proporcionando señales de entrada desde una pluralidad de sensores 200, según condiciones ambientales variables, el controlador 400 puede proporcionar al elemento 300 de distribución de corriente perfiles de salida sensibles al entorno. Cada uno de los respectivos The system 1000 comprises a controller 400. The controller 400 is arranged to accept a signal from the sensor 200 relative to the presence of a buyer. The controller 400 may provide one or more output profiles to the current distribution element 5 300 according to the sensor signal. The controller 400 may comprise one or more profile programs that serve as the basis for the output profiles provided by the controller 400. The respective programmed profiles may be provided as outputs according to the nature of the input signal and, providing input signals from a plurality of sensors 200, according to varying environmental conditions, the controller 400 can provide the current distribution element 300 with environmentally sensitive output profiles. Each of the respective
10 elementos 300 de distribución de corriente puede estar dispuesto en un lugar discreto separado. 10 current distribution elements 300 may be arranged in a separate discrete place.
Las magnitudes y los valores descritos en la presente memoria no deben entenderse como estrictamente limitados a los valores numéricos exactos mencionados. Por el contrario, salvo que se indique lo contrario, cada una de estas magnitudes significa tanto el valor mencionado como un rango de valores funcionalmente equivalente alrededor de este valor. Por ejemplo, el significado previsto de una dimensión descrita como “40 mm” es “aproximadamente The quantities and values described herein should not be construed as strictly limited to the exact numerical values mentioned. On the contrary, unless otherwise indicated, each of these quantities means both the mentioned value and a range of functionally equivalent values around this value. For example, the intended meaning of a dimension described as "40 mm" is "approximately
15 40 mm”. 15 40 mm ”.
En el caso de que cualquier significado o definición de un término de este documento entre en conflicto con cualquier significado o definición del mismo término en un documento incorporado como referencia, prevalecerá el significado o definición asignado a dicho término en este documento. In the event that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document will prevail.
Aunque se han ilustrado y descrito realizaciones particulares de la presente invención, resultará evidente para 20 el experto en la técnica que se pueden realizar otros cambios y modificaciones sin apartarse del alcance de la invención. Although particular embodiments of the present invention have been illustrated and described, it will be apparent to one skilled in the art that other changes and modifications can be made without departing from the scope of the invention.
Claims (7)
- 2. 2.
- El sistema de comercialización de productos según la reivindicación 1, en el que la corriente es conducida del elemento (300) de distribución de corriente al elemento (130) receptor de corriente. The product marketing system according to claim 1, wherein the current is conducted from the current distribution element (300) to the current receiving element (130).
- 3. 3.
- El sistema de comercialización de productos según la reivindicación 1, en el que la corriente es inducida en el elemento (130) receptor de corriente por el elemento (300) de distribución de corriente. The product marketing system according to claim 1, wherein the current is induced in the current receiving element (130) by the current distribution element (300).
- 4. Four.
- El sistema de comercialización de productos según la reivindicación 1, en el que el elemento (300) de distribución de corriente está conectado de modo operable al envase (100) en un primer lugar, comprendiendo el sistema además un segundo elemento de distribución de corriente conectado de modo operable al envase en un segundo lugar. The product marketing system according to claim 1, wherein the current distribution element (300) is operably connected to the container (100) in a first place, the system further comprising a second connected current distribution element operably to the container in a second place.
- 5. 5.
- El sistema de comercialización de productos según la reivindicación 1, en el que el envase (100) comprende un segundo elemento de visualización. The product marketing system according to claim 1, wherein the package (100) comprises a second display element.
- 6. 6.
- El sistema de comercialización de productos según la reivindicación 1, en el que el controlador (400) proporciona un segundo perfil de salida, modificando el primer perfil el aspecto del primer elemento de visualización y modificando el segundo perfil el aspecto del segundo elemento de visualización. The product marketing system according to claim 1, wherein the controller (400) provides a second output profile, the first profile modifying the appearance of the first display element and the second profile modifying the appearance of the second display element.
- 7. 7.
- Un sistema de comercialización de productos según la reivindicación 1, A product marketing system according to claim 1,
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US824704 | 2007-07-02 | ||
| US11/824,704 US20090008275A1 (en) | 2007-07-02 | 2007-07-02 | Package and merchandising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| ES2367830T3 true ES2367830T3 (en) | 2011-11-08 |
Family
ID=39776104
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| ES08763458T Active ES2367830T3 (en) | 2007-07-02 | 2008-07-02 | PACKAGING AND COMMERCIALIZATION SYSTEM. |
Country Status (8)
| Country | Link |
|---|---|
| US (1) | US20090008275A1 (en) |
| EP (1) | EP2170729B1 (en) |
| JP (1) | JP5140725B2 (en) |
| AT (1) | ATE512088T1 (en) |
| CA (1) | CA2690046C (en) |
| ES (1) | ES2367830T3 (en) |
| PL (1) | PL2170729T3 (en) |
| WO (1) | WO2009004591A1 (en) |
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| EP2170729B1 (en) | 2011-06-08 |
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