ES1144959U - Advertising sticker with qr code to place on vehicles and provide information to your driver (Machine-translation by Google Translate, not legally binding) - Google Patents

Abstract

Advertising adhesive with qr code to place in vehicles and provide information to its driver, which consists of a flat body of two faces (1), of any dimension and shape, made of any material that has the capacity, directly or indirectly, of adhering to the moon (6) of a vehicle (7) from inside it by one of its two faces and allowing it to be printed on both sides characterized in that one of the faces, the rear or reverse (3), will have a printed qr code (4) that will be the one that will provide the information enriched to the driver and the other, the front or front face (2), will be the one that adheres from inside to the moon (6) of the vehicle (7) and will have printed any graphic (5) that may be used for advertising purposes. (Machine-translation by Google Translate, not legally binding)

Description

DESCRIPTION

Adhesive advertising with QR code to place in vehicles and provide information to your driver.

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OBJECT OF THE INVENTION

The invention, as expressed in the statement of this specification, refers to an adhesive or the like that can be placed internally on the front moon of a vehicle serving as an advertising medium and at the same time providing the driver with quick information of utility and updated, which contributes to the function to which it is intended numerous advantages that are described in detail below and that represent a considerable improvement of the current state of the art in its field of application.

In particular the present invention fulfills a double objective; On the one hand it provides the driver of the vehicle and its companions, as a reminder, rich, non-technical information about the state of the vehicle, repairs made to it beforehand, next actions to be carried out on the vehicle along with its dates, data of contact of your usual workshop, policies contracted by their owners and their expiration dates, information and date of the next review of technical inspection of vehicles (ITV) and ultimately, being able to show other useful information related to your vehicle in the future. In addition and exceptionally, information about the usual driver and his companions as well as their medical information will be displayed, to be used in case of an accident by the healthcare team, firefighters, authorities

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For this, the advertising sticker with QR code, presents the innovation of incorporating a QR code on one of its faces, which leads to an exclusive online application that contains all the information described, which will have been previously supplied by both the owner of the vehicle as by associated workshops, insurers, agencies and other entities related in any way to the vehicle or its driver. 30

Likewise, the adhesive, being visible on both sides and being placed on the front moon of the vehicle, will be used as a novel advertising medium when using the part adhered to the glass, visible from the outside of the vehicle, as a graphic support and can be printed any graphic belonging to brands, products, services or entities. 35

Both uses as a whole, make this adhesive an ideal medium to be used as advertising support, which ensures permanence in time as it is not removed by drivers, as it is also a useful utility tool for them. The advertising component is clearly benefited by this set of elements. At the same time, it is encouraged that said adhesive be provided to drivers by third parties, favoring its diffusion in the automotive world.

SECTOR OF THE TECHNIQUE

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The field of application of the present invention falls within the sector of the manufacture of adhesives, stickers, electrostatic vinyls or any other physical means intended to be placed internally on the moon of a car, whether or not it is focused on advertising purposes.

BACKGROUND OF THE INVENTION 50

As a reference to the state of the art, it should be noted that the existence of QR codes (quick response barcode) is widely known, which is a system for storing information in a dot matrix or two-dimensional barcode created by the company

Japanese Denso Wave in 1944.

On the other hand, it is also known the use, by vehicle repair shops, of small cardboard pendants with contact information of the workshop on one side and on the other hand, to provide an indication by hand about the kilometers and approximate date of the 5 following review to be carried out on the vehicle. These cartons are usually hung with an elastic band of the vehicle controls to remind this information to the driver. This way of providing information to the driver is very inefficient since the information that can be indicated on it, is written by hand and is very limited (and may be insufficient). The use of the advertising adhesive with the claimed QR code is much more efficient and optimal since it has an associated QR code on the back, allowing access to much more information, richer in quantity and quality, becoming a means optimized for that purpose .

In documentation work, we have been able to find an invention request with 15 similar characteristics in a first impression and is entitled 'Electronic Vehicle Identification System' (document ES-2397467_A1) and consists of a control center where users of vehicles and store technical and commercial information. Use a tag with a QR code to retrieve such information. The approach described in that application for invention is very different from the one written here for the advertising sticker with 20 QR code, since first, the electronic vehicle identification system uses the label to provide public information, both to the driver Like any person, the code being visible from outside the vehicle as implied. It also deals with information intended primarily for the sale of the vehicle and, in a secondary way, to provide purely technical and complex information (especially to be understood by a regular driver without knowledge of mechanics) which can be used for vehicle repair.

The advertising adhesive claimed here differs greatly from the electronic vehicle identification system mentioned since, the main focus is to provide information to the driver of the vehicle, in addition to serving as an advertising medium. Various entities may enter information (including basic technical information) for the sole purpose of being consulted and understood by the driver. On a secondary basis, some of this information can be provided to third parties so that they keep it updated, so that it is frequently consulted by the vehicle owner. The advertising sticker 35 with QR code, places the back of the same, the one containing the QR code, towards the interior of the vehicle so that it is consulted only by the driver of the vehicle or persons authorized to access the interior thereof. Furthermore, in the electronic identification system examined there is no advertising component, this being a key point for the innovation described here. 40

The objective of the present innovation is to combine the characteristics of advertising stickers intended to be placed on the moon of the vehicle, with the advantage of incorporating a QR code on one of its faces, which provides the driver with access to multidisciplinary information much more Enriched, useful and updated at all times. By joining these 45 components, the adhesive becomes an ideal mobile support for the advertising medium, increasing its effectiveness.

EXPLANATION OF THE INVENTION

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For all the above, the advertising adhesive that the present invention proposes, is configured as a remarkable novelty within its wide scope of application, both to provide rich information of quick consultation usable by the owner of the vehicle and in the advertising sector to the be an ideal support, durability and

optimized for that purpose.

In accordance with its implementation and in a restrictive manner, the aforementioned objectives are satisfactorily achieved, being the characterizing details that make it possible included in the final claims that accompany the present specification 5 of the same.

Specifically, what is proposed in this invention is an electrostatic adhesive or vinyl (or any other material that can adhere to the moon of a vehicle) that being placed on the front moon of a vehicle, serves as a means by which , the owner of the vehicle 10 obtain enriched and updated information, by way of reminder or consultation, both of vehicle data, as of the reviews made and next to be carried out, such as information about the driver and his companions, medical information on them to be consulted in case of an accident, information about policies, expiration dates, dates of the next technical inspection of vehicles (ITV), information about your usual workshop 15 ... and in general any future information that is useful and of interest for drivers, companions or any agency or entity in relation to the car or its driver.

In addition, the advertising code with QR code, as the name implies, is an ideal advertising medium 20 using one of its faces, which is left outside the vehicle, to advertise any brand, product, service or entity.

For these purposes the adhesive will be printed on both sides, it will be adhesive (or fixable in some other way, such as using electrostatic materials) and it will be placed on the inner surface of the car's moon.

It will allow its visualization on both sides, these being opaque to allow a correct reading from each of them without mixing or displaying content of the face contrary to the one visible at any moment. 30

From the outside of the vehicle you will see only the advertising or printed graphic (front part of the sticker) and can carry, in addition to the promotional graphic, any alphanumeric annotation, icons as well as any badge or brand.

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The back of the adhesive will be visible from the inside of the vehicle. This backside will carry at least one unique QR code on each sticker. In addition, the QR code numbering can be added in alphanumeric text, which can be used if there is no QR code reader. You can also add an alphanumeric code to be used as a PIN and allow the driver to enter their data safely. It will be possible to add 40 instructions on how to read the QR code or about the information that can be stored in it.

The advertising sticker will have adequate dimensions so as not to obstruct the vision of the driver and will be placed on the passenger side, as a suggestion of placement, 45 although not limiting it to a certain position. The advertising sticker may present any form of cut not limited to rectangular or circular shapes.

Some of the information that will be stored and therefore, which can be consulted later, will be stored by the vehicle owner using a web application. Another part of this information may be filled in by the usual workshop of the same, for example, to indicate when the next revision should pass. The rest of the information may be stored by insurers, public organizations, organizations or any entity provided they are related to the automotive sector, each providing the

part of the information that he confers and using the same web medium destined for this work, prior registration in it.

Both the alphanumeric codes identifying each QR code, such as the PIN and the same QR code itself, will be different in each sticker allowing this to be used by 5 different users. To achieve this, mathematical functions will be used to ensure, as far as possible, their uniqueness. These mathematical functions do not have to have any special characteristics serving, for example, the generation of different random numbers.

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The process of associating a QR code with a specific vehicle or driver will be done in the process of initial registration of the information related to it, and can be done by the driver himself, his usual workshop or any associated entity, using the web portal destined to it. The association will be made between the identification numbering of the QR code and the vehicle registration. fifteen

Another characteristic of the advertising sticker is that it does not need to be removed or replaced, being associated with a vehicle permanently and for an unlimited time, thus allowing to keep a history of the data entered.

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With regard to the advertising component, the web application responsible for providing the information to the driver, may additionally and automatically collect statistical data on its use, this constitutes a great added value for an advertiser, who can know at any time the number of stickers that have been placed as well as the range of dates during which it is being used and therefore its advertising being effective. 25

Given the foregoing, it is found that the advertising sticker with QR code for vehicles, presents a constitutive innovation unknown until now for the purpose for which it is intended, reasons that together with its practical utility, provide it with a sufficient basis to obtain the privilege of exclusivity that is requested. 30

BRIEF DESCRIPTION OF THE DRAWINGS

To complement the description that is being made and in order to help a better understanding of the characteristics of the invention, the present descriptive report 35 is attached as an integral part thereof, of a set of graphics in which for illustrative purposes and not limiting the following is represented:

Figure 1: Forms and parts of the adhesive - Shows the different forms that the adhesive can have as well as the different front and rear parts thereof. 40

Figure 2: Indications and optional graphic elements - Different graphic and / or alphanumeric elements (optional) that can be included in the adhesive on the back are indicated.

Figure 3: Advertising - It shows the area where you can go the graphic for advertising and promotional media as well as a possible area of icons, logos and optional indications. Four. Five

Figure 4: Preferred placement - An indication is made about the placement preferences of the adhesive on the vehicle's moon.

PREFERRED EMBODIMENT OF THE INVENTION

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In view of the presented Figure 1 it can be seen how the advertising adhesive (1) can present any shape, the most common being the rectangular or circular. This sticker will have two faces, front or front (2) and back or back (3) and has the peculiarity that a QR code (4) is incorporated in the back (3) which will direct us to the information

enriched that it provides.

In view of Figure 2 we can see how, optionally and in any position and orientation, on the back (3) of the adhesive (1), the following elements can also be included: an alphanumeric text (10) corresponding to the QR code numbering, an alphanumeric PIN 5 (11) so that the vehicle owner can use it as a password to enter data, any other descriptive alphanumeric information (12), as well as descriptive icons (13) or a logo (14) .

In view of the presented Figure 3 it can be seen how on the front (2) of the adhesive 10 (1) you can print any graphic (5) for advertising, promotional or simply decorative title, occupying all the available surface or part of she. Optionally, icons (13) or alphanumeric texts (12) may be included in any position and orientation thereof, as well as an identifying logo (14).

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In view of Figure 4, an example of placing the adhesive (1) on the inside of the front moon (6) of a vehicle (7) is shown, being recommended to place the adhesive as close to the right frame (8) from the vehicle and to the upper edge of the moon (9), to make it difficult to read the QR code from the outside. Proper placement will ensure that the information is consulted only by people who have access to the interior of the vehicle, not being visible from the outside, although this is not an essential requirement but only a suggestion of placement.

With the presentation of the figures indicated above, and the previous descriptions, it is understood that the material used for the manufacture of the adhesive can be varied, the main ones being to use the adhesive vinyl printed on both sides, the electrostatic vinyl or any other material that can adhere or be placed on the front moon of the vehicle without obstructing the view of the driver and occupying reasonable dimensions.

The way of manufacturing the advertising adhesive should allow and ensure that the adhesive 30 is not transparent allowing a correct viewing on both sides without the opposite graphic being displayed. In numerous printers they make this possible thanks to the fact that they print the adhesive with at least 9 layers of ink, the 3 central ones being based on white and silver, so that they serve as a separation between the graphics of both sides. This is necessary so that the QR code located on the inside of the vehicle's moon is visible only from the interior of the vehicle.

Describing sufficiently the nature of the present invention, as well as the way of putting it into practice, it is not considered necessary to extend its explanation further so that any person skilled in the art has enough information to understand its scope and the advantages derived from it. as to proceed to the reproduction of the same, stating that, within its specialty, it may be implemented in other embodiments that differ in detail from that indicated by way of example, and which will also achieve the protection that it is collected whenever it is not altered, changed or modified its fundamental principle. Four. Five

Claims (6)

1.- Adhesive advertising with QR code to place in vehicles and provide information to its driver, which consists of a flat body with two faces (1), of any dimension and shape, made of any material that has the capacity, directly or indirectly , to adhere to the moon (6) of a vehicle (7) from within it by one of its two faces and 5 that allows it to be printed on both sides characterized by one of the faces, the rear or reverse (3), It will have a QR code printed (4) that will be the one that will provide the rich information to the driver and the other one, the front or front side (2), will be the one that adheres from inside to the moon (6) of the vehicle (7) and it will have printed any graphic (5) that can be used for advertising purposes. 10 2. Adhesive advertising with QR code according to claim 1, characterized in that the most frequent material to be used for its manufacture will be adhesive or electrostatic vinyl as they are flexible and adherent supports that make their placement comfortable. They can be printed by any printing mechanism, screen printing or any other technique that ensures a correct display from both sides without getting to see or see the image or graphic on the opposite side, as a recommended requirement. 3. Adhesive advertising with QR code according to claim 1, characterized in that the QR code (4) printed on each advertising sticker (1) will be unique, as well as its alphanumeric identification (10). This alphanumeric identifier used to generate its corresponding QR code, may be generated by any mathematical function or combination of several transformation functions, which generates random alphanumeric strings and considered as unique, given the difficulty or low probability that they will be repeated within a specific environment or conditions. Each unique alphanumeric identifier will be associated with a different license plate thus allowing each advertising sticker to correspond to a different vehicle. 4. Adhesive advertising with QR code according to claim 3, characterized in that the information presented through the unique QR code is shown by redirecting a web tool intended for that purpose. The information shown will have been previously entered by both the owner of the vehicle and his usual workshop or any other entity related to the vehicle or its driver. Access to this website will be made prior registration of the actors involved, who may only enter information related to their sector and the type of relationship they maintain with the vehicle or driver. 35 5. Adhesive advertising with QR code according to claims 1 and 2, characterized in that the front part (2) of the adhesive (1) can carry any graphic (5) for advertising, promotional or even simply decorative. This graphic will be supplied by the advertising company and may or may not be related to the automotive world. 40 6.- Adhesive advertising with QR code according to claims 1, 2 and 5, characterized in that they can be included in both the front (2) and the back (3), in any arrangement, graphic elements such as icons (13), logos ( 14) and other alphanumeric texts (12). These will be used in order to clarify, explain or complement the information represented, being an example, indicating that the QR code (4) should be read with a Smartphone.